HOW SHOPPING CAN MAKE YOU HAPPY ?

Many people find happiness, excitement and pleasure while doing their favorite activity. Some people find happiness while shopping. It might be clothing, books or dresses, hardware’s, machines etc. and the point is not what is being [purchased but the fact that shopping brings happiness and pleasure to them. Shopping can be seen as a kind of therapy for many people ( as long as they don’t waste their money in buying unnecessary things which can bring problems in future). Shopping can help in many ways.

According to a study, which was conducted in 2014, it was found that retail therapy not only brings happiness and joy but it can also fight sadness in a lot of different ways. According to studies, sadness is generally associated with a sense where it can control someone’s life goals and outcomes and bring discouragement and embarrassment. But while shopping, the control over your own choices, necessities and needs can be brought back. By shopping one can restore the feeling of personal control and autonomy. Purchasing the things that you like and personally enjoy help in being more effective (up to 40 times) in giving the sense of pleasure and joy.

There are different ways by which shopping can bring you happiness:

DE-STRESS

While having stressful lives, people often try to find some leisure period and some activities which will make them feel lively and stress free. Stress can cause many mental illness such as depression or anxiety etc. and can also have harsh impact on physical health as well. But when people shop, they get an opportunity to forget everything all stressful things and focus on a particular task. Shopping is not an mindless activity because it required concentration for selecting good products and bargains. While buying something we need to compare them with other similar products and find out which product best suits our interest and needs. The stressors in life have less impact on you when you don’t think about them and thus it you get the opportunity to heal. Shopping will provide you a break from all stresses and worrying and will even help you to come with some solution.

IT TAKES MIND OFF THINGS

Online and offline shopping require concentration and taken time to decide the bet product and most suitable product and when you think about what you want or need and try to find the most appropriate item for meeting your requirements, your mind gets diverted from the stresses in your life.

BOOSTS CONFIDENCE

Perfect pair of shoes for your outfit can make you feel amazing because you feel complete and confident about what you’re wearing. The same goes with everything which is around your and which you use. It gives you the compliment: Yes, you’re amazing ! Its not just the wearing or thing being used which helps you, but it’ll also give a big confidence boost when you feel satisfied about what you’re wearing and using.

CONTROLLED

While shopping, the purchaser is the one who will make all the decisions. If you feel that everything is out of your control, then you can go for shopping and this will help you in relieving your stress. Shopping provides complete control which doesn’t happen to be in every aspects of your life. So, when you get the opportunity then you should grab it. Once again, this will boost your confidence level and a day of shopping or retail therapy will remind you that we can make things right. Researches have found that, shopping decisions help us to have the sense of personal control over our environment and help to overcome sadness.

#5 GET TO SPEND SOME TIME WITH FRIENDS

In today’s busy world it is very difficult to meet and hang out with your loved ones and favorite persons and a shopping trip is the perfect opportunity to get everyone together and have fun. Shopping is something which gives more happiness and joy when done with friends or people you love. Time spent with our favorite people will make you feel more happy and good.

Following tips can be included in you shopping trip to make it more exciting and enjoyable:

  • Include lunch or dinner in the plan (or even breakfast if you’re shopping in the morning)
  • Include movie or some cocktails to relax if you get tired
  • Hangout in your friend’s house and try out the things that you’ve purchased.
  • Spending time with your friends and people you love is a great therapy and when this is done with shopping, then it will make the life more good.

#6 GRATIFYING

In shopping, Gratification comes in two forms:

  • Instant Gratification, which means seeing something that you need or want and then buying it.
  • Delayed Gratification, which means seeing something that you want and not buying it right away and saving up money for buying it and returning home and expecting to buy it some other time.

#7 IMPROVE SELF IMAGE

The way you present yourself to the world is one of the important factors which determine the image which will formed about you in others mind. Effectively creating the image that you want will make you feel good and you can shop according to your own style and image that you want to show to the world. You can buy something wither in online or offline mode to add on or perpetuate your image.

Every time you’re buying something, you are adding to your image and this will make you feel more confident about yourselves.

#8 REFRESHING

Everyone wants to have something and new things now and again. You can shop to enhance your look and image or new look to your room or wardrobe. Shopping always incorporates some thing new into your life and always feels refreshing.

#9 IT BRINGS CHANGE

We do shopping when we want to change anything in our life or want to add something new into our life. This may be because of some life event or we want people to see us differently etc. There are numerous reasons to do shopping and can change their life and outlook towards life.

So there you go and next time when you’ll be feeling down or sad, then boost your mind and spirit by shopping your favorite things with your favorite people.

Tell me your experiences from your last purchase in the comments…

WHY MEN ARE BUYERS AND WOMEN ARE SHOPPERS ?

Men and women differ from each other in many aspects…. They have different perspectives, motives, actions, thinking and rationales etc. and like everything has certain exceptions, similarly women and men also have exceptions in them. Based on such differences and similarities, the companies try to appeal their customers for buying their products and they design everything accordingly, like product design, advertisement, store design and layout etc. Everything id designed in such a way that the consumers are attracted to them. As per studies, it has been concluded that women only make more than 85% of the consumers and influence over 95% of total goods and services purchased. Women are considered to be more sophisticated when it comes to shopping and take longer time while purchasing anything.

MALE BUYERS

  • While purchasing anything, men try to analyze the use of products first. They try to understand how the products will be used, who will use it, time period of usage for products, which features are necessary and what is offered with different price ranges.
  • With the growth of e-commerce and technological advancements, it has been seen that in current days men’s are preferring to buy things online than in offline mode. It was also concluded through various researches that, men’s are more likely to compare and research about product online more than women.
  • Women generally shop considering the future needs but men tend to purchase things when the need is immediate and it has also been seen that men’s are less likely to compare or take advantage of discounts, deals and offers.

WOMEN SHOPPERS

Women shoppers can be categorized into 4 types:

  • Influencers: One third of the women try to influence by the society by highlighting different trends, varying fashion senses and ways of fashion. They tend to be planners, organizers and mostly spend money on quality products and products that belong to latest trends.
  • Equilibrium or Balanced: One-third of the total women consumers belong to this category and are the group of stable and balanced women’s who are in continual state of equilibrium. They know that everything has time and and amount to be spent. They tend to purchase classic things that are long lasting and may or may not be trendy.
  • Shopping as errand : Women belonging to this category mainly treat shopping as errand or chores, rather than fun experience or adventure. They tend to trustworthy and lifelong customers because of their loyalty. They like hassle free shopping experiences and like men, they are more practical, responsible and loyal customers.
  • Super Shoppers: Women belonging to this category are super shoppers, who constantly try different things, trends and fashion styles. These are the customers who are wanted by companies more while producing any new product.
  • Cultural Artists. Representing slightly more than 1 in 10, women in this group are considered the “super shoppers,” constantly trying different things and starting new trends. They are the group companies actively seek for new products.

Women are considered to be better shopper than men and they are more willing to invest their energy and time in necessary research and comparing products.

Latest trends in the Women Fashion Industry.

Latest trends in the Women Fashion Industry.

2020 did not bring sexy back but it bring comfort back.2020 was all about comfortable clothing and it seems like 2021 is going to follow the same. Dresses were swapped for PJ’s and heels for slippers. Accessories were swapped for essentials. And the biggest fashion statement was the mask you wore. The future of fashion is happening online, and brands will have to adjust how they create and sell clothing to make it work in a digital world.

With more shoppers taking advantage of online shopping, fashion retailers have to follow suit. Aside from changing Covid-19 restrictions, consumers increasingly prefer the convenience and speed of online shopping, even if it means not being able to try an item on in person. Fuelled largely by Covid-19 changes, fashion is simplifying, both in its styles and in its delivery.

Fashion trends themselves will also become more simplified. With many people working from home and social distancing for the foreseeable future, fashion brands have toned down their styling in favour of comfortable loungewear and clothing that works for sleeping and living. Even after the pandemic, clothing will likely stay simple and comfortable.

Everything is ONLINE!…



In the world of the pandemic, office work is a myth. Interviews turned into phone calls, business deals turned into virtual meets, committee meeting turned into zoom virtual get-togethers.
Many people even lost their jobs just because they couldn’t handle computer and operate the company’s online portal, that’s when everybody felt the need that why ” online” is important. “Online” doesn’t always mean sitting in front of the laptop for 8-9 hours doing repetitive work. We can go online simply with our phones. From games to groceries, from e-commerce shopping to marketing and selling your product, the virtual world plays a magnificent role.
You must’ve heard stories from your parents and grandparents that they had to walk several km just to go to school and come back walking the same. They must’ve even told you about how they used to rush hours before the office timings just to catch the bus and be there on time. But now things took a drastic change. Now even nursery kids learn with online classes. Teachers assign them tasks and they submit it with a soft copy. Now talking about online jobs, here you don’t need to rush for catching the bus, you don’t even need to walk several miles, but just need to do simple things. Dress up well, make yourself presentable and open your laptop and go on, that’s it. This is how things got simpler with online jobs. Here, you don’t always need to be physically present at a place called “office”. No matter wherever you are, at home, at a wedding, on a trip or somewhere else, still you can get your job done. Just sit for a while, complete the assigned tasks and you’re free.
Now many employees who got WFH to keep on blaming the network connection just to avoid their work. But I feel these excuses won’t work for many days. With the continuous upgradations happening in the network industry, everyone will be having a proper network connection at whichever remote place they are in.
Yesterday, I saw an advertisement looking for a manager. I was like, how, how this will work? The manager needs to be on the field for the proper functioning of the team but then I realised these electronic devices will get the job done. Now the whole administrative work can be done sitting at home. The administrator can keep a check on the work employees doing. Even if he finds some mistakes or some laziness towards work, he can straight out call the employee. He can rectify him on a phone call or a zoom meeting.
There is a thing we hear at times. Most of the corporate issues/problems can be solved simply on a call. You don’t need to be there at some place. Now-a-days, doctors are also on the ground of virtual world. During the period of this pandemic, many doctors turned themselves into a virtual instructor. They just have a virtual meeting with their patients, ask them symptoms and history and then prescribe tablets or ask for a proper hospital checkup.
Now many of you must be feeling like online jobs are related to only certain field of work i.e. IT industry. But the fact is with the increase in need of design and automation, mechanical field is moving towards the online world. Design engineers and machine programmers now work online and get their job done. Even after the end of this pandemic, people will still have the fear to go out to buy something or to eat. That’s why online market will drive the world in the upcoming days. So to fulfil the needs of the service, online market will rise and so does online jobs.

Online Shopping; our best friend

Aren’t we all guilty of this? Online shopping is an addiction for most of us across the age groups. Many people indulge in this to cope with their emotions. Especially during times like these, when everyone is forced to stay in and the shops and malls being closed, online shopping has come to our rescue. It first started a couple of years back, when amazon first came into picture. During its initial years, online shopping was not that welcomed especially by the Indian origins. We liked to go around, and touch and feel the product, make sure to check for damages if any and definitely ask for a discount, let me say bargain for a better price. But soon things changed and online shopping prospered across the country. Right from clothing to electronics online shopping started gaining popularity. With seasonal sales, online shopping sites manged to garner attention from many. Also providing options like buy back and returns policy many started favouring online shopping. If you can shop from the comfort of your home and avoid traffic and parking problems and most importantly save time, energy and fuel why you will not favour it. You also have the luxury of a huge variety of choices and different ranges for each type and kind of product.

Here we have some advantages and disadvantages of online shopping.

Advantages of online shopping

 

Due to rapid growth of technology, business organizations have switched over from the traditional method of selling goods to electronic method of selling goods. Business organizations use internet as a main vehicle to conduct commercial transactions.

Online stores do not have space constraints and a wide variety of products can be displayed on websites. It helps the analytical buyers to purchase a product after a good search.

1. Convenience of online shopping

Customers can purchase items from the comfort of their own homes or work place. Shopping is made easier and convenient for the customer through internet. It is also easy to cancel the transactions.

The following table depicts the factors which motivate the online shoppers to buy products online.

Top 6 reasons given by shoppers in buying through internet

  • Saves time and efforts.
  • Convenience of shopping at home.
  • Wide variety / range of products are available.
  • Good discounts / lower prices.
  • Get detailed information of the product.
  • We can compare various models / brands.

2. No pressure shopping

Generally, in physical stores, the sales representatives try to influence the buyers to buy the product. There can be some kind of pressure, whereas the customers are not pressurized in any way in online stores.

3. Online shopping saves time

Customers do not have to stand in queues in cash counters to pay for the products that have been purchased by them. They can shop from their home or work place and do not have to spend time traveling. The customers can also look for the products that are required by them by entering the key words or using search engines.

4. Comparisons

Companies display the whole range of products offered by them to attract customers with different tastes and needs. This enables the buyers to choose from a variety of models after comparing the finish, features and price of the products on display, Sometimes, price comparisons are also available online.

5. Availability of online shop

The mall is open on 365 x 24 x 7. So, time does not act as a barrier, wherever the vendor and buyers are.

6. Online tracking

Online consumers can track the order status and delivery status tracking of shipping is also available.

7. Online shopping saves money

To attract customers to shop online, e-trailers and marketers offer discounts to the customers. Due to elimination of maintenance, real-estate cost, the retailers are able to sell the products with attractive discounts through online. Sometimes, large online shopping sites offer store comparison.

Disadvantages of online shopping

 

Disadvantages of Online Shopping. Ease of use is the prime reason that drives the success of e-commerce. Though internet provides a quick and easy way to purchase a product, some people prefer to use this technology only in a limited way. They regard internet as a means for gathering more information about a product before buying it in a shop. Some people also fear that they might get addicted to online shopping.

The major disadvantages of online shopping are as follows.

1. Delay in delivery

Long duration and lack of proper inventory management result in delays in shipment. Though the duration of selecting, buying and paying for an online product may not take more than 15 minutes; the delivery of the product to customer’ s doorstep takes about 1-3 weeks. This frustrates the customer and prevents them from shopping online.

2. Lack of significant discounts in online shops

Physical stores offer discounts to customers and attract them so this makes it difficult for e-trailers to compete with the offline platforms.

3. Lack of touch and feel of merchandise in online shopping

Lack of touch-feel-try creates concerns over the quality of the product on offer. Online shopping is not quite suitable for clothes as the customers cannot try them on.

4. Lack of interactivity in online shopping

Physical stores allow price negotiations between buyers and the seller. The show room sales attendant representatives provide personal attention to customers and help them in purchasing goods. Certain online shopping mart offers service to talk to a sales representative,

5. Lack of shopping experience

The traditional shopping exercise provides lot of fun in the form of show-room atmosphere, smart sales attendants, scent and sounds that cannot be experienced through a website. Indians generally enjoy shopping. Consumers look forward to it as an opportunity to go out and shop.

6. Lack of close examination in online shopping

A customer has to buy a product without seeing actually how it looks like. Customers may click and buy some product that is not really required by them. The electronic images of a product are sometimes misleading. The colour, appearance in real may not match with the electronic images.

People like to visit physical stores and prefer to have close examination of good, though it consumes time. The electronic images vary from physical appearance when people buy goods based on electronic images.

7. Frauds in online shopping

Sometimes, there is disappearance of shopping site itself. In addition to above, the online payments are not much secured. So, it is essential for e-marketers and retailers to pay attention to this issue to boost the growth of e-commerce. The rate of cyber-crimes has been increasing and customers’ credit card details and bank details have been misused which raise privacy issues.

Customers have to be careful in revealing their personal information. Some of the e-trailers are unreliable.

The disadvantages of online shopping will not hinder its growth, Online shopping helped businesses to recover from the recession.

Merchants should pay attention to the stumbling blocks and ensure secure payment system to make online shopping effective; the following advice may be followed by the E-merchants and by the online shoppers.

I know this can be exciting, but make sure you don’t get scammed. Happy shopping!

E-commerce sites to display country of origin on products to promote made in India and Atmanirbhar Bharat.

New Delhi: The government had taken yet another big step after ban on 59 Chinese apps to make it compulsory for E-commerce sites to display ‘country of origin’ tag so that users can identify Indian products and help make Atmanirbhar Bharat a success. The online shopping sites have agreed with government to display’country of origin’ and are cooperating with government.

The Government e-Marketplace (GeM) portal, which is used by government departments for public procurement, on Tuesday made it mandatory for sellers to enter the “country of origin” while registering all new products.

The Department for Promotion of Industry and Internal Trade (DPIIT) asked e-commerce players including Amazon and Flipkart to display mention ”country of origin” on each product sold at their platforms.

While GeM says it has taken this step to promote ‘Make in India’ and ‘Aatmanirbhar Bharat’ (Self-reliant India), the move also comes days after a deadly border clash between Indian and Chinese soldiers. Sub-standard and cheap Chinese products often make their way into the Indian market, more so through online platforms. The government has ramped up efforts to curb the inflows of such low-grade imports and their consumption here.

The government has taken such steps to reduce dominance of Chinese products in Indian market and make India self-reliant country. We must support the efforts of government and use as much as possible made in India products.

Do you need a Business License to sell on Etsy?

Etsy is one of the most popular online shopping sites which provides wonderful DIY craftworks and many other similar products. Though it’s one of the most valued sites for online shopping websites, one question always pops up when a seller anticipates setting up one’s business. The question is if one needs a business license to sell one’s products on Etsy. Many sellers have repeatedly tried to know the business license policy’s details through the official website of Etsy. The policy regarding if the business license is necessary or not is available on the policy page of Etsy. Also, there are many articles on the internet that have given some ideas regarding the business license policy but not in a very detailed manner. Hence, here’s all the information you need to know to clear your confused minds about what to do and what not to, whether to get a business or not, how to start with the entire procedure before you set up your business on Etsy.

Importance of Business License to sell on Etsy

A business license is a permit which a merchant or a seller needs to get once he/she sets up the business to profit from it. If you are the budding entrepreneur or have a small business that you want to set up on Etsy, you need to go through the details here.

First and foremost, the need to have a business license depends entirely on how you wish to perceive Etsy’s career. For instance, if you pursue working as a seller as your profession or you are working as a seller just as a hobby or passion. If you decide on being a fulltime seller on Etsy, you would have to get that business license to be legal with your business. Your business will only be considered legitimate if you have the permit in the form of a business license. Once your store becomes legalized, you can start working as a fulltime business merchant on Etsy, without any further delay.

To apply for the Business License or not?

Now, I guess you’ve already made up your mind to pursue this as your business, and hence, you need to be sure about a few more things related to the need for Business License here. Firstly, if you’re gaining profit from your store on Etsy, if the answer to this is yes, you would have to report how much amount you are earning from the store and inform it to the IRS. Secondly, if your Etsy store is set up on partnership or LLC, you would have to get an EIN to continue with your business here, and you would also need to get the business license. Here, EIN stands for Employer Identification Number. This is important if you have a partner or multiple partners in your business. 

Types of Business Licenses for Sellers

There are three types of business licenses for business merchants on Etsy. It mostly depends on the seller’s location or ownership or kind of products he or she sells here.

  • A Basic Business Operation License: This license provides you with the allowance to spread your business locally. You need to know how far you can spread your business in geographical terms, and this license helps you to operate your store within that periphery. You must get the idea of how far your business can reach from the local business administration office. You can contact them and know the details regarding the same.
  • An Employer Identification Number: As mentioned earlier, an Employer Identification Number is only required if you have a partnership business or LLC. Other than that, you don’t require an Employer Identification Number. If you are the owner of your store, mostly the case on Etsy, you don’t need an Employer Identification Number. This is only for the business sellers who have more than one or multiple partners attached.
  • A Home Occupation Permit: The Home Occupation Permit is needed if your business is based out of your home. You need this permit if your work is out of your home, like most other Etsy sellers. This kind of license is prevalent on Etsy because here, most sellers have their business set out of their homes.

Where to begin with the Business License?

Most readers now would want to know where to begin and where to go to get the much-needed business license. The entire process of how to get a business license pretty much varies from one place to another. The rules and regulations are pretty different from one city to that of another. You would have to make a proper conversation with the local SBA to know the complete detailed procedure of setting up your business and where to start. Once you contact them, you become aware of the entire process in your area or city, without any further confusion.

How safe is Etsy if you don’t have a Business License?

Etsy is mostly safe if you’re pursuing this platform as a hobby. Once you start making a profit out of your business, you need to get that business license done. Otherwise, you might risk getting caught by the IRS. The safest way to go about it is to make up your mind if you wish to make your store a profit-earning business for you or not. If you want to make this as your business, it’s better to be safe than sorry. You never know when you get caught without a valid business license. My advice would be to apply for that business license as soon as you make up your mind about making Etsy store your business platform or not.

If you’re pursuing your Etsy store as a hobby or as your passion, you don’t need to have a business license. You can continue with your hobby as a seller, as much as you want. You won’t get in any trouble. As the name suggests, the business license is only for those who are seriously taking Etsy as their start-up career or as an entrepreneurship platform for their business.

How to decide if it’s business or not?

The entire choice depends upon how you see your store, whether you see it as a hobby outlet or a business outlet, whether you want to make a profit out of your store or you are just doing it because you like doing it. The entire decision is yours. Also, the business license depends entirely upon this decision of yours. Many sellers get confused even after making their Etsy store, a business platform, about if they would gain profit or not. This is a very legitimate confusion, and one might always have this doubt on their mind. If you feel you need to be wholly assured of your decision and how profitable it is turning up for you, there’s always a path. You can opt for a five-year exemption, which would automatically postpone your choice on whether to get a business license or not. You can work on your business store for five years and see whether it makes a good profit on your profit. Once you’re satisfied with the feedbacks you would be getting, within the particular framework of five years, you can quickly go for the business license and make your business legalized and legitimate.

Etsy, as a business site, is business-friendly. So, you got nothing to worry about when it comes to your start-up career there. You can start with your store any day, even now, just after reading this article and follow the procedures to make a hobby out of it or a profitable business out of it. But you would have to keep in mind a few things before you jumpstart your business career. You cannot continue your business once you are making a profit. You need to report your profits and your earnings to the IRS. You would find many business holders there, who are using unfair means to continue gaining advantage without making their business legitimate. They are going to get caught someday, and they would have to pay a hefty sum of fine to the IRS. You should stay clean once you set up your business. Other than that, you need to contact your local business administration and get the remaining details about the business license. They would start with your paperwork once you understand the whole procedure. Once more, if you are a seller on Etsy who is not looking for profit there, you are not a business seller. You don’t need to apply for the business permit if it’s a hobby. But you surely need the business license once you are planning to make your business legalized and legitimate.

Who pays for Shipping on Etsy?

Apart from the business license, many sellers also face doubts regarding how who pays for shipping on Etsy. So, I am going to cover that part along with the business license details I gave previously. Etsy has a detailed shipping policy which is available on their website. Irrespective of that, here is some essential information regarding the shipping details.

The buyer pays for the shipping charge, no doubt in that. Many buyers only look for free shipping products so that they don’t have to pay for the extra costs which come for the product. Along with the buyer, the seller also has to pay a certain amount to Etsy for the transaction and the shipping of the product. If you charge a shipping fee for the products you sell on your store, you will find a shipping transaction fee. Even if you ship the product for free, you need to pay a certain percentage as the transaction fee. The transaction fee is compulsory for the seller. It doesn’t matter if you are charging the buyer for the shipping transaction or not; you need to pay 5% of the transaction cost anyway. If you charge the shipping fee, you need to pay 5% of the shipping transaction cost and 5% of the transaction cost. This is Etsy’s policy, and it is given in a detailed manner on their personalized website. 

The only profitable way to sell your products is to divide the shipping transaction between you and your buyer. If you try to make the buyer pay most of the shipping transaction cost, they might not end up ordering your product even after liking it. Many buyers remove the products from the cart once they see the shipping charge more than usual. It’s better to divide the shipping transaction cost and not let one party pay the entire or the higher amount, neither the seller nor the buyer. Also, it would not be profitable if you end up selling the product, free of any shipping charge. You would end up paying the shipping transaction cost on your own, which might turn out to be a loss on your part. You need to calculate the entire cost and divide it skilfully to make the product look pocket friendly for the buyer and profitable for the seller. 

You may need to go through the policy guidelines available on the Etsy website to get a detailed idea regarding the shipping transaction cost and the transaction cost and calculate what makes it profitable for you and lucrative for the buyer. Once you are in the midway, you might become satisfied with the profit you would be making even after you pay 5% of the transaction cost and 5% of the shipping transaction cost. But keep in mind that many sellers opt for free shipping so that buyers find the product more lucrative and end up buying more. You need to decide wisely how to move forward with the shipping cost. Rest assured, the buyer is the one who pays for the major part of the shipping cost.

The Shopping…

Shopping is an activity during which a customer browses the available goods or services presented by one or more retailers with the potential intent to get an appropriate selection of them. A typology of customer types has been developed by scholars which identify one group of shoppers as recreational shoppers, that is, those that enjoy shopping and consider it as a leisure activity.

In antiquity, marketplaces and fairs were established to facilitate the exchange of products and services. People would buy goods at a daily market in nearby towns. However, the transient nature of stalls and stall-holders meant the consumers needed to form careful inspection of products before purchase. In ancient Greece, the agora served as a marketplace where merchants kept stalls or shops to sell their goods. Ancient Rome utilized an identical marketplace referred to as the forum. Rome had two forums; the Forum Romanum and Trajan’s Forum. Trajan’s Market at Trajan’s forum, built around 100-110CE, was a huge expanse, comprising multiple buildings with tabernae that served as retail shops, situated on four levels.

Archaeological evidence suggests that the British engaged in minimal shopping within the early Middle Ages. Instead, they provided for his or her basic needs through farming practices and a system of localized personal exchanges. However, by the late Middle Ages, consumers turned to markets for the acquisition of fresh produce, meat, and fish, and therefore the periodic fairs where non-perishables and luxury goods might be obtained. Women were liable for everyday household purchases, but most of their purchasing was mundane. For the most part, shopping was seen as a chore instead of a pleasure.

The modern phenomenon of buying pleasure is closely linked to the emergence of a bourgeoisie within the 17th and 18th-century Europe. As standards of living improved within the 17th century, consumers from a broad range of social backgrounds began to get goods that were quite necessities. An emergent bourgeoisie or bourgeoisie stimulated demand for luxury goods and commenced to get a wider range of luxury goods and imported goods, including Indian cotton and calico; silk, tea, and porcelain from China, spices from India and South-East Asia and tobacco, sugar, rum and occasional from the New World. The act of shopping came to be seen as an enjoyable pass-time or sort of entertainment.

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Recently, the number of individuals who purchase various products and services online is increasing quite ever before. This has certainly affected the business of shopping centers to an excellent extent. E-shopping is usually considered to be more convenient for patrons than in-store purchasing. Perhaps, this is often because, many of us, nowadays, are unable to seek out adequate time to travel shopping as they’re too busy with professional or personal responsibilities. for instance, virtual shopping websites like, eBay and Amazon provide a good range of products online, which cater to the requirements of people from the comfort of their home. Moreover, such shopping sites have considerably reduced major inconveniences related to shopping, like traveling to distant shops, parking vehicles in crowded cities, and spending a substantial amount of your time.

shopping online allows consumers to browse for products and checking prices between these online shops. during this way, people can make a far better decision to shop for what they like after taking prices, sizes, and models into consideration. From my experience, people wont to buy a chic dress at a virtual shop, which was cheaper compared to some shops near their living area. as an example, popular online shops in India, namely Flipkart and Jabong haven’t only provided detailed information about their products on sale but also customers’ opinions and reviews on their product experience. Besides, placed orders on these websites are often altered or canceled by customers, and purchased products also can be returned if they are doing not meet the assured quality.

The fact that online shopping encourages us to shop for things that we don’t need or use can’t be denied. this will cause debts. Also, there are security concerns. once you buy things online, you run a little risk of getting your financial information exploited by hackers. Of course, good anti-virus and anti-malware programs offer an excellent deal of protection. But almost hebdomadally, we hear about data breaches at major online retailers.

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Every person has information regarding the Black Friday, which celebrated by people all around the world, by shopping product from malls and online shops, As the first day after the last major holiday before Christmas, it marks the unofficial beginning of the Christmas shopping season. Additionally, many employers give their employees the day off as part of the Thanksgiving holiday weekend. In order to take advantage of this, virtually all retailers in the country, big and small, offer various sales including limited amounts of door buster/door crasher/door smasher items to entice traffic. The early 2010s have seen retailers extend beyond normal hours in order to maintain an edge or to simply keep up with the competition. Such hours may include opening as early as 12:00 a.m. or remaining open overnight on Thanksgiving Day and beginning sale prices at midnight. in year 2019, Black Friday shoppers spent $7.4 billion online, the second-largest Internet shopping day ever, according to data compiled by Adobe Analytics, 174 million US consumers went shopping online or in-store last year.

Online shopping:E-Commerce Websites reigning the world!

It has become a part of each and every household, be it shopping for groceries, accessories, textbooks or even clothes, just by clicking a few buttons one has everything available at their doorstep, it has made our lives hassle free and is the way to live in this new age where technology is a boon for us. This is one of the best ways to shop especially in times where we have become used to our sedentary lifestyle where we can access everything from the comfort of our homes.

When it comes to clothing and other products we have thousands of e-commerce sites offering some of the best quality products, the features which the online shopping website offers such as product description, price ranges, reviews, image of the products etc. makes e shopping an easy and fun task, the user friendly applications and the easy return policies really can do a lot benefits in this fast and furious life and also one of the biggest benefits it offers is that one has many options to choose from.

One of the other amazing boons it offers is the comparison of the products, which is not tiring at all like it is in real life when it comes to the payment of the product  be it pay on delivery, card, cash, or payment apps such as google pay– this option really eases our shopping. Some of the most famous online shopping companies are eg. – myntra, Amazon, Tata cliq etc..

Pros And Cons Of Online And Offline Shopping | IndianWeb2.com

Even when it comes to stationeries, reference books, textbooks and other such items sites like Amazon are always at you rescue, The amazing thing is that it allows the buyer to know whether the product is in stock or not, where unlike in reality if one goes to a store to buy a certain textbook and finds out its out of stock it really can be irritating as it is a waste of energy and time.

Many online websites offer medical consultation as well via phone calls, WhatsApp or even video calls, this can really be a good option for senior citizens who are unable to visit clinics or hospital, similarly many e-commerce websites offer delivery of medicines at one’s doorstep which is an economical option to choose and they give one a good guarantee over the quality.

List Of Online Shopping Sites In India - 1Grand Trunk

Many websites which allow one to sell vehicles, furniture, books and much more, this is a great initiative as one can sell the product to someone who is in need of it and the seller can look forward to buying another products. This healthy cycle between the buyer and the seller continues. This exposes one to the whole business of online selling as well and how to make deals. There are many e-commerce sites which allow you to sell your old products.

In these crucial times where COVID-19 has restricted our movement, grocery delivery e-commerce sites like Grofers, Dunzo, Zomato and Big Basket have been saviours and are delivering all the essential goods in a quick amount of time near our doorsteps.

But one needs to check the safety, security and assurance of the product before buying.

  1. To check the guarantee of the product and the seller, to check the reviews and to check the seller’s information as well as other important details.
  2. One should also check the price of the product to know if it’s fake or not, many counterfeit cosmetic products are sold at low prices or the same price, one should also check the images available of the product. One should also check the ratings of the product.
  3. Installing anti-virus applications on your computer or phone will help keep the bugs at bay.
  4. To only buy from online shopping apps which you have trust over and not be lured by the offers which unknown websites give out.
  5. A lot of times to one has to check  the vendor in case of buying or check the buyer in case of selling used products as many fraudsters out their can take advantage of the deals and can do damage by hacking your personal information and much more.

Online shopping truly has been a benediction for us and will continue to reign at the top.