Latest trends in the Women Fashion Industry.

Latest trends in the Women Fashion Industry.

2020 did not bring sexy back but it bring comfort back.2020 was all about comfortable clothing and it seems like 2021 is going to follow the same. Dresses were swapped for PJ’s and heels for slippers. Accessories were swapped for essentials. And the biggest fashion statement was the mask you wore. The future of fashion is happening online, and brands will have to adjust how they create and sell clothing to make it work in a digital world.

With more shoppers taking advantage of online shopping, fashion retailers have to follow suit. Aside from changing Covid-19 restrictions, consumers increasingly prefer the convenience and speed of online shopping, even if it means not being able to try an item on in person. Fuelled largely by Covid-19 changes, fashion is simplifying, both in its styles and in its delivery.

Fashion trends themselves will also become more simplified. With many people working from home and social distancing for the foreseeable future, fashion brands have toned down their styling in favour of comfortable loungewear and clothing that works for sleeping and living. Even after the pandemic, clothing will likely stay simple and comfortable.