Tag: promotion

Tips for faster promotion in jobs.

Many people wonder how to get promoted at work. It’s not as hard as it seems. All you need is a little bit of patience and a lot of hard work. Just make sure to not slack off and you’ll be well on your way to the top!

Here’s how to rise through the ranks in the fastest way possible

These are quickly summed up in the bullet points below.

  • Punctuality– Always arrive on time
  • Work Etiquette– This is related to dressing properly and behaving professionally
  • Work ethics– Be committed, proactive and honest in your job.
  • Positive Attitude– Be positive and confident. Increase productivity through attitude. Who doesn’t love good personalities?
  • Stay organised– Keep a track of all your work in progress and keep your work area clean
  • Goal-orientedness– It is important to stay ahead of schedule. Always strive to beat targets and deadlines
  • Be a Team player– Love everyone and be loved by all. This should be the aim to get promoted quickly.
  • Leave home at home– Don’t discuss private affairs and leave your personal baggage of responsibilities at home
  • Work hard– Nothings succeeds like success. Work hard to become successful and further success will follow

Marketing Mix

In every business it is important to have an efficient marketing plan or strategy to promote their product, to engage more customers or to understand consumer behaviour, to upgrade their pricing strategy. For this in 1960s, an academic and marketer E. Jerome McCarthy proposed the idea of ‘marketing mix’.

Marketing mix is basically a mixture of 4Ps to enhance business model with Price, Product, Place and Promotion. These 4Ps can be used as marketing tools by any business for achieving their market goals and targets.

Components of Marketing Mix

  1. Product

Product means anything which is for sale any physical product or any service rendered to customer.  Product should the meet expectations and demand of customers in the market.Some of the marketing decision which every seller should think of  such as branding, packaging, product range, product design, packaging and labelling, guarantees and warranties.

2. Place

In marketing mix, place refers that where seller choose to sell his product whether it is warehouse, street market, online platforms, supermarkets, etc. It depends upon the nature of the product i.e. if product is perishable, shops are preferable to sell that product and if product is non-perishable both shops and online platforms are suitable.Marketing decisions related to place includes: market coverage, inventory, transportation, location, distributors, warehousing and franchising.

3. Price

Price is the main aspect for the business and customer. Each and every customer gets affected from price of the product which consumer is selling. Price reflects the cost or value of the product. Seller should set the price as per the demand of customer and the actual cost of the product. Accurate price can change the customer’s preference form one product to another. Other important aspect of pricing is what price has been set by your competitors? This can help any business in setting their pricing strategy. Pricing strategy can make profits for the business or can cause loss to the business if it is not accurate.Price market decisions includes: payment method (card or cash), credit payment, pricing strategy, allowances for distributors and discounts for customers.

4. Promotion

Promotion means to tell or convey about the product to customers through advertising, marketing and sales promotion. It can be through offline mode such as T.V. magazines, newspapers, radio etc. and online mode like websites, ads on social media, etc. It depends upon the seller of the product which way or method he chooses to communicate about his product to customers and according to response from his customers, he should continue with that particular promotion method.Marketing decisions for promotion involves: advertising, sales promotion, public relation, direct marketing, what and how to communicate to customers.

In 1980s Booms and Bitner proposed a model of marketing mix which consist of 7Ps, generally he added 3 more Ps to marketing mix i.e. Process, People and Physical Evidence which is beneficial for Service Marketing.

5. Process

Process describes the chain of delivering the goods or services to the customer. Process examination involves the evaluation of each and every step like procedure of distribution, payment system and relationships with customer. Evaluating, modifying and improving different steps of process will help business to maintain their efforts and to check that methods are new and as per recent trend. Process related marketing decisions involves: blueprint service, process design, checking system failures, monitoring service performance, allocation of resources required.

6. People

In marketing mix, ‘people’ refer to those who all are involved in the process of delivering of goods; managing the process; handle customer relationship, etc. Employees, staff, workers or labour all are included in ‘people’, basically all those who are a part of business. For any business it is necessary to employ right people to manage all the business related process. Marketing decisions related to people includes: staff recruitment and training, attending customers, handling complaints and failures, handling social interactions.

7. Physical Evidence

 Physical evidence means evidence of the product which has been purchased by the customer. It can be receipt, brochures, tracking information, invoices, etc. It is beneficial for both customer and seller to have a record or any document of transaction. It also relates to validation of the product, authenticity of the product check by the customer through their websites, logo etc. Here, marketing decisions includes: interior design like furniture and scheme, facilities like equipment access, brochures, stationery, surrounding conditions, and signage.

References:

https://en.wikipedia.org/wiki/Marketing_mix

https://blog.hurree.co/blog/marketing-mix-7ps

How do Social Media Platforms help to boost your Website?

Social Media Platforms are a great way to boost your Website. With the help of social media platforms, you can quickly increase the traffic on your Website. But, to learn how social media networking platforms can help to make your Website a success, you need to have a decent idea about how it works. Hence, here is a detailed list of the benefits of using social media sites to boost your Website.

Benefits of using Social Media Sites to Promote your Website

Several social media sites will help boost your Website if you know the correct way to do it. Now, you might think about the benefits of using social media sites to promote your Website. So, here are some points which would help you to understand the benefits:

  • You can create a productive relationship with your clients on social media platforms. This will make the bond more durable, and your Website would become successful.
  • You would be able to interact with the clients through social media platforms. More interaction would lead to more client satisfaction.
  • Advertising your Website on social media websites is much more affordable than using print media or broadcast media. You can quickly post pictures or articles on various social media platforms like Pinterest, Facebook, Twitter, or Instagram for free and promote your Website.
  • Your Website will become more widespread through social media platforms. You will be able to aware more people around, which will end up in more clients, and the chain continues.
  • You will be able to get feedback from your clients almost instantly. Once they like your Website, they would share them on their social media platforms, which would be a bonus for you.

How to Boost Online Sales?

Once you are aware of the benefits of using social media sites for your Website, it is essential to know how you can boost online sales. Here is a list of few steps you can follow to increase online sales of your Website:

  • You have to keep on promoting your products on social media platforms. More advertisements would lead to more customer awareness.
  • You have to post pictures of the products you are selling on your Website. This will help you to get the particular customers who would be interested in buying those products. 
  • You have to frequently post about your Website and your products on every social media platform you have. Every day, you would have to make a post regarding your online Website.
  • Always interact with people on social media sites. Always be available to check on the comments and queries. Try to answer each one of them. 

If you want to boost your Website and reach a more significant number of audiences, all you need to do is make people aware of your Website through social media networking platforms. You will be able to reach several people, and that’s how it will be much convenient for you to promote your Website as well as boost online sales of the products on your Website.