marketing strategy

THE BUYING DECISIONS

Buying and shopping is something, which if preferred my everyone, belonging to all age groups. The buying decisions of men and woman depend on their habit and lifestyle. Habits and lifestyle drive most decisions and it is important for companies to study these habits for understanding the buying decisions of […]

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Service Marketing

The term can be easily understood separately as the service refers to an act of performing something for someone in exchange for adequate consideration on the other hand marketing is […]

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Marketing Mix

In every business it is important to have an efficient marketing plan or strategy to promote their product, to engage more customers or to understand consumer behaviour, to upgrade their pricing strategy. For this in 1960s, an academic and marketer E. Jerome McCarthy proposed the idea of ‘marketing mix’. Marketing […]

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