7 Winning Content Writing Tips

 Effective Content Writing

Although there is no secret formula for writing high-quality content, these are several tips that can help improve the quality and quantity of your written material:

  1. Write a Head-Turning Headline. The headline determines whether audiences will read the rest of your work. If the headline doesn’t spark interest, stir an emotion or make the reader want to learn more about the topic, you simply won’t achieve the desired results with your content. Walker Sands’ professional copywriting services take the guesswork out of generating effective headlines by using proven techniques and traffic-driving strategies.
  2. Create a Hook That Grabs Their Attention. You have three seconds to keep readers hooked after the headline. The first sentence also plays a role in determining whether they read the rest of your content. As a result, it should capture the reader’s attention and smoothly lead them into your first point.
  3. Do Your Research. You must have extensive knowledge on the topic you’re writing about, especially in the B2B market. Include statistics, data and metrics to establish credibility and support your claims.
  4. Focus on a Single Purpose. You should identify at least one key message you’d like to convey before you create your content. Keep this in mind when writing and tie your content back to the main point as much as possible.
  5. Write in a Unique Voice. The content you publish is the voice of your company and it should be unique to your company’s personality. It’s important to align the tone of your writing to your target audience, business goals and brand persona.
  6. Optimize Digital Content. The best digital content often consists of short paragraphs, short sentences and bulleted lists. Digital content should also be optimized for search using SEO best practices and the latest SEO content strategies.
  7. Edit Your Work. After you have created a first draft, go back and consider how you might polish the rough edges of your writing. In most cases, writing improves as it goes through a round or two of edits—even when it has been drafted by experienced content creators.


Effective content writing is critical in turning site visitors into satisfied customers. It’s not just about getting content out there—it’s also important to produce high-quality content. Search engines crawl website content and reward websites with well-written articles by ranking them higher in search results.

7 Winning Content Writing Tips

Effective Content Writing

Although there is no secret formula for writing high-quality content, these are several tips that can help improve the quality and quantity of your written material:

  1. Write a Head-Turning Headline. The headline determines whether audiences will read the rest of your work. If the headline doesn’t spark interest, stir an emotion or make the reader want to learn more about the topic, you simply won’t achieve the desired results with your content. Walker Sands’ professional copywriting services take the guesswork out of generating effective headlines by using proven techniques and traffic-driving strategies.
  2. Create a Hook That Grabs Their Attention. You have three seconds to keep readers hooked after the headline. The first sentence also plays a role in determining whether they read the rest of your content. As a result, it should capture the reader’s attention and smoothly lead them into your first point.
  3. Do Your Research. You must have extensive knowledge on the topic you’re writing about, especially in the B2B market. Include statistics, data and metrics to establish credibility and support your claims.
  4. Focus on a Single Purpose. You should identify at least one key message you’d like to convey before you create your content. Keep this in mind when writing and tie your content back to the main point as much as possible.
  5. Write in a Unique Voice. The content you publish is the voice of your company and it should be unique to your company’s personality. It’s important to align the tone of your writing to your target audience, business goals and brand persona.
  6. Optimize Digital Content. The best digital content often consists of short paragraphs, short sentences and bulleted lists. Digital content should also be optimized for search using SEO best practices and the latest SEO content strategies.
  7. Edit Your Work. After you have created a first draft, go back and consider how you might polish the rough edges of your writing. In most cases, writing improves as it goes through a round or two of edits—even when it has been drafted by experienced content creators.

Effective content writing is critical in turning site visitors into satisfied customers. It’s not just about getting content out there—it’s also important to produce high-quality content. Search engines crawl website content and reward websites with well-written articles by ranking them higher in search results.

The EXACT 10 Steps You Need- to become a BETTER Writer

I receive more than 50 E-mails a day from people all over the world asking me for “TIPS” on becoming a WRITER. Didn’t you just write me a mail ? That makes us all writers. But people think of writing as an ART which only few possess, WHY? Because they write everyday. However there are some who simply want to get better at writing just like you and me.

Here are some tried and tested steps on how to become a writer specifically a better one:

5 Steps To Becoming a Professional Writer | BKA Content

STEP 1:

Pick up a pen and a paper without thinking too much. Nowadays, I write on my mobile phone by typing whatever comes to my mind. So pick up the writing tools of your choice and sit in a comfortable place.

STEP 2:

There is no style of writing or rules to what not to write. You are your own rule-maker so instead be the rule-breaker. Write your own style.

STEP 3:

DO NOT start writing for the trend of it. Write what you feel connected to. Become the trend setter by pouring your heart into those words.

STEP 4:

If the purpose of your writing is to publish the work then write what you will read as an audience.

STEP 5:

It is okay to take inspiration from other Writer’s work. BUT don’t copy the entire content. Ideas can be shared but thoughts should be your own.

STEP 6:

There is no Language of Writing. My thoughts occur in my mother tongue-Tamil– and my regional language- Hindi/Marathi-; however, my education was in- English; hence I find comfort in it. Never feel embarrased about the language of your writing, it is your greatest super power.

STEP 7:

Write Everyday or at least every alternate day. Writing was an art in the past but today it is a skill which can be developed by practice and habitual scribbling of thoughts and opinions.

STEP 8:

Be relatable in your writing. Readers like to read articles which relate to them and hence they feel hostile and comfort in your words. I often portray myself as the character in my stories, the one who got to gain the experiences that life threw at me. Chances are all humans face similar challenges in life. Relatable AF!

STEP 9:

Let your writing be creative and free-flowing. You can always edit it later with but your initial draft should be fresh. To put it more easily- WRITE DRUNK BUT EDIT SOBER.

STEP 10:

Send your works to people who always motivate you – friends, family or even professional writers like me and many others. This will motivate you to write more regularly and also to feel validated and improve yourself in the process. Learn and grow fellow WRITERS!

Hope these tested steps qualify as practical tips to anybody in need. Do COMMENT your steps, to becoming a better writer in the comments below or leave a comment if you need more TIPS.

Till then – EAT- SLEEP- WRITE- REPEAT.