Month: June 2019

Effects of Online Buyer Characteristics on e-Service Quality

In addition to customer perception and expectation, e-service quality take account of all possible communication stages connecting customer and e-Service providers website. Keeping this in view, present study was conducted and data were collected from 703 online buyers from three states of India following the guidelines of diffusion of Innovation […]

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Effects of e-Payment Security and Understanding Levels of e-Shopping on Service Quality

Debating e-Service Quality deeply in connection with the previous work namely online Buyer characteristics effecting e-Service Quality, the results reveal that Understanding level of e- Shopping among Online Buyers has significant dependency on Service Quality dimensions. Out of eight Service Quality dimensions four Service Quality dimensions are found to be […]

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A Study on Factors Responsible for Growth of Entrepreneurship in North East India with Special Reference to Tripura

The Entrepreneurship process is established throughout the world as successful tool for social and economic development of rural people. Multiple factors are responsible for propagating entrepreneurship such as motivation and individual skill, social and cultural environment where entrepreneurship is fostered and the challenges or problems one entrepreneur is facing. This […]

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Achieving Sustainable Strategic Advantage through Inclusive Business: Reflections from Selected Cases

The inclusive business concept has significantly influenced the way companies operate and do business in emerging and developing markets over the last few years. Inclusive business fundamental assumption is that it contributes to solving global development issues and helps improve company profitability. The current article, which is based on an […]

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