Singer Collaborate fans for new video song during pandemic

Divya Patni


Singer and a songwriter Prateek Kuhad a singer from Jaipur, Rajasthan is back with his new release, ‘Kasoor’ this was a song that was released 2 years ago as an acoustic version on Youtube. Ever since his he was also appreciated by the former president ‘Barack Obama’ for being in his favorite soundtrack ‘Cold/Mess’ that was released in the year 2018. For now, Prateek decided to get his all fans in his new video song “Kasoor” since it was premiered on his IGTV on June 30 the video itself told about the emotions of people and also with some celebrities that collaborated in his new video song. His video on youtube scored almost more than 1 million views and nearly 40 lakh views on Instagram. Prateek asked every subscriber for his video through mailing them personally and people loved to publish a video with Prateek there that can show their emotions to the people. During the pandemic, this initiative was appreciated with a large number of views on online platforms. This video was altogether arranged and executed by Jugaad Motion Pictures and the process was really simple and cheap the production cost was really low, therefore, people were asked to shoot with their smartphones and upload the video to the respective platform. Nearly 400 fans responded to his mail and were interested to join the video. The visualization was completely shot during the lockdown, the singer said: “Initially, a lot of my shots were supposed to be done perfectly in a studio.” He made the video at his home therefore, this song was done a year back but he decided to include the whole band to make this song more immersive than before. The famous faces that can also be seen in this video were Kunal Kamra, Jim Sarbh, Mallika Dua, and many other YouTubers in his video. The audience loved his new release in 2020 and the earlier version was also phenomenal but his time the release was done at a higher scale and can be accessed by anyone at online platforms. The singer hasn’t faced any problems while publishing this song, Prateek sits isolated from his friends and family and play his songs internationally rather than playing in his home country as compared to the shows that were held internationally. A year ago he announced the India-Tour for the people to see him live performing his original songs in various cities across the country. Also, the songs that were not performed internationally due to language barriers. He sings his songs in both English and Hindi but he is more comfortable writing and publishes his songs in English. He completed his study for music from the University Of New York and came back to his hometown Jaipur, during the lockdown he only shows up is the performance by going live on his Instagram handle and other social media handles. Although its just a beginning of new sound taste that is being followed by the people by so far songs with emotions are being touched to the human hearts also in a situation like this across the globe.

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