Don’t let yourself to be driven by Social Media

Article by – Shishir Tripathi

Intern at Hariyali Foundation
In collaboration with
Educational News

In the present day times, where the social media has entered the lives of the people so deeply, it becomes very important for an individual to must check that what they are watching whether it is correct on not and whether it is beneficial or harmful for them.

Each day hundreds of messages and news come to a person having an android phone through social media. There are silly forwarded messages some spreading hate and some spreading terror. On the other hand, some messages will literally cry to get forwarded to be at least 15 to 30 people, then only the wish of the person(who’ll be sending the messages) will come true and something good will happen. Whereas, some messages, will give compel you to forward the message, as you love your family and friends. These days social media has become an ultimate way to transfer the garbage of someone’s brain into your brain and ultimately ruin your day and your lovely mood.

Sometimes, when one opens chrome there are some suggestive news below the search button. In the name of providing similar relatable news as per the liking of the user, the browsers have made it so monotonous. Vital news which is itself so important for the nation and its subjects, it is generally not shown to the people. One has to spend hours searching and scrolling for the news which is important.

Not only offline, but there are some online newspapers being read by most of the population, which actually don’t post the exact news describing the situation but there are again changes into the real news in the name of editing and freedom of expression. And in this mean process, the gist of the news gets lost and the news becomes something totally different. For instance it’s like a Gulaab Jamun with no sugar in it at all. And when that happens, it is not Gulaab Jamun at all. But a person who doesn’t knows about the absence of sugar in it, will consume it assuming it to be normal Gulaab Jamun and at a later stage the person will be able to know that what he consumed was not a proper Gulaab Jamun.

The author after this sweet example believes that it must be clear that whatever is being published is not the same as the actual thing. Let’s move further a bit more to realize that how social media controls the life of a person.

There are a number of posts on social networking sites making a particular religion and group of people so naïve, so innocent that all the torture is being done by the entire nation on that community, that religion. But the truth is all well known to the subjects of the nation. To the people who entirely believe the news shown through social media, it is harmful for them because they will carry a bad image for a particular community. In the name Secularism, people are taking the nation and its ethics for granted and spread hate between the citizens of the country.

And also there are some particular slangs being used for the people LGBTQ community and are used without any hitch in social media by silly people for creating a bad image in the minds of the people of the Nation. The opportunists make their way by utilizing different opportunities for crying out their so called pain and for a better reach; they use social media and pollute it.

And also the present government too is responsible for such a situation when so called foreign websites and apps are just crushing the dreams of the youth, the future of the nation. The easy availability of porn and other related materials is actually a very big threat for the nation’s future. It is a full planned mechanism to destroy the youth (the future of the nation) and the force on the borders (the present of the nation).

The readers are expected to distinguish and watch only that news which is important in the growth of the nation. Take good messages and news into the brain. Don’t let any person sitting miles away to make a fool out of you and choose what is important for you and for the mankind.

Brain Drain – A National Crisis

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 Many problems of an acute nature stare the development of developing countries in the face of modern times. One of them is brain drain. Although this pandemic has proven to be quite a beneficial solution to put a pause in the process. Not to forget this how this lockdown has also substantially caused to improve the environmental conditions. Except for the suffering humans, everything is getting benefitted. Thus nature is healing. 

  So, the concept of brain drain is defined as the substantial emigration or migration of individuals. Generally, such child prodigy’s most of whom are trained in different crafts in technologies & different science branches tend to show rising prosperity for better financial profit & prospect. Countless trained technicians, doctors, scientists & engineers leave their motherland in the greed of getting a good life. One reason for brain drain could be turmoil within a nation. 

 Such things severely affect countries that are on the verge of development. Training up these talented students with a great cost, who ultimately face a huge loss by the end, as these students mostly migrate to the USA or UK for higher education. 

 Further discussing there happen to be 3 different categories of brain-draining as mentioned below:

 ‌Geographical Brain Drain– This refers to the emigration of individuals of high-skills and high-brilliance to other nations. This also creates a negative impact on the home country’s economic development.

 ‌Organizational Brain Drain – This refers to the departure of individuals of skill, talent, and experience from one organization to another.

 ‌Industrial Brain Drain – This type involves the migration of skillful workers from one industry to another. 

https://www.alamy.com/

 South Asia experiences a tremendous amount of emigration of talent. Furthermore, this trend is continuously rising with years passing by. Most noteworthy, there is a lot of demand for South Asian skilled, semi-skilled, and unskilled labor in the Gulf. Moreover, other favorite work locations for South Asians include Canada, United States, United Kingdom, and Australia.

  Several reasons are responsible for the cause. Just for instance lack of suitable job opportunities. Besides these developing countries are hopelessly lacking in furnishing facilities for advanced research. On the contrary, the developed countries offer sufficient channels for research & well-objectified jobs with lucrative salaries. It is the need of the hour, for students need to develop a sense of gratitude & patriotism for their homeland that spends so much for their upbringing, training & education. 

Today’s condition of share market

Priya Yadav,

The condition of the stock market has once again become similar to the month of March. In March, the stock market was going through a huge decline due to the spread and lockdown of Corona. In the last few days, once again there is a period of tremendous selling in the stock market. During the fourth trading day of the week i.e. Thursday, Sensex dropped by 1100 points to 36,550 points during trading.
Talking about the Nifty, it fell below 350 points to 10,800. At the end of trading, the Sensex fell by 2.96 percent or 1114.82 points to 36,553.60 points. Talking about the Nifty, it fell 326.30 points or 2.93 percent to 10,805.55 points.

Banking, IT, Auto shares all rolled down
During the trading, all the shares of the BSE index were on the red mark. IndusInd Bank shares fell 8 percent in the last hour of trading. The shares of Bajaj Finance, Tech Mahindra, TCS, Mahindra & Mahindra are also included in the top losers. Stocks of Tata Steel, Infosys, Axis Bank, Maruti, Airtel have also declined.
Position after three in the afternoon
Market condition on Wednesday
Despite the signs of strength from global markets, the decline in the stock market on Wednesday fell for the fifth consecutive day due to weak sentiment. The Sensex ended 65.66 points, or 0.17 percent, down at 37,668.42 at the end of trading. Similarly, the Nifty of the National Stock Exchange closed down 21.80 points or 0.20 percent at 11,131.85 points.

Telecom shares fell
Shares of telecom and financial companies were sold, while the strong market intermediary Reliance Industries and HDFC Bank increased the market losses to some extent. Bharti Airtel was the biggest loser among the Sensex stocks. Its stock was down 7.89 percent. The share of Vodafone Idea has also come down by more than one percent. The company’s stock has come down after the announcement of the aggressive postpaid plan of Reliance Jio a day ago.

President Ramnath Kovind said- make J&K a center of knowledge and innovation by implementing NEP

Priya Yadav

President Ram Nath Kovind said on Sunday that a committed effort should be made to make Jammu and Kashmir a center of knowledge, innovation, and study by literally implementing the new Education Policy (NEP 2020). He said that there is no shortage of intelligent, talented, and innovative children in Jammu and Kashmir, and students will come out with sharp intelligence from the new education policy. Kovind said, “Committed efforts should be made to make Jammu and Kashmir a center of knowledge, innovation, and study by applying NEAP literally. These steps will once again make Jammu and Kashmir “the paradise of the earth and the shining jewel of the crown of Mother Bharti as it used to be in the medieval period.”
The President made this remark during a conference on the implementation of NEP in Jammu and Kashmir. He said, “India has the unique demographic advantage but it can be used positively only when a substantial part of the population is skilled, professionally competitive and genuinely fully educated.” Cited the example of the Mahayana sect of Buddhism, which was popular in Kashmir and said that Indian culture is incomplete without considering them.

He said, “It is important to understand our tradition and rich cultural heritage and this can only happen in our mother tongue. This is the mother tongue that has been encouraged in the new education policy, as it is linked to the cultural ethos of our country. “It is worth mentioning that NEP was approved by the Union Cabinet in July and it replaced the 1986 National Education Policy Will take.

Pollution

Priya Yadav

Due to the harmful air pollution affecting the natural, our youth is getting more chest, they are often away from home. And in the atmosphere, the smoke of the existing factories, mixed in the air around the clock, comes out from the poisonous smoke. Which causes us to breathe. Mumbai’s news has shown that when clothes are put on the roof and when they bring clothes, black and black earrings get fixed in those clothes, and like this, Karna goes into the lungs of humans with the breath. This air pollution is most tolerated by our youth because it is often read outside.

Air pollution
Man has not only polluted the water but has also polluted the air by using its various activities and technical items. The amount of all types of gases in the atmosphere is fixed. There is no specific change in the amount of these gases when there is equilibrium in nature, but due to some reason if the quantity of gases changes, then air pollution occurs.

The effect of air pollution is immediately visible as compared to other pollutants. If there is poisonous gas dissolved in the air, it immediately shows its effect and takes the life of animals and animals nearby. The Bhopal gas scandal is a direct example of this. Different modes of transport have also evolved due to the development of various technologies.

On the one hand, while the new means of transport make traffic smooth and easy, on the other hand, they play an important role in polluting the environment. Petrol and diesel are used as fuel in the modes of transport used in the cities. Smoke resulting from the burning of petrol and diesel pollutes the atmosphere.

The era of industrialization is full of industries. Sulfur dioxide and hydrogen sulfide gases are found in the atmosphere due to the smoke emanating from the chimneys of various small and large industries. These gases reach the earth with rainwater and make sulfuric acid, which is harmful to the environment and its organisms.

Foul gases from the leather and soap manufacturing industries pollute the environment. In industries like cement, a lime, mineral, etc. excessive amount of dust flies and gets into the air, which pollutes the air. By breathing in the dust mixed air, people working and living there often have blood pressure, heart disease, respiratory diseases, eye diseases, and TB. As the chances of getting disease increases.

Due to the huge increase in population, the place of living of human beings is getting smaller day by day, so man is constructing a habitat for his living in deforestation. In cities, LPG and kerosene are used for cooking, which spread a type of foul air.

Some people use wood or coal for firewood, which emits excessive smoke and mixes in the air. Humans do deforestation for places and firewood. Deforestation is decreasing the amount of oxygen in the atmosphere and increasing the amount of carbon dioxide and polluting the air. Explosions, shelling, war, etc. are carried out by humans using various types of technical equipment.

Due to the explosion, an excessive amount of dust is added to the atmosphere and pollutes the air. Due to the use of guns and excessive firing, the smell of gunpowder spreads in the atmosphere. Presently humans use plastic items for their comfort and throw them around in the event of a break or break. Cleaning workers often burn plastic with all types of waste, which causes a foul smell in the atmosphere.

Many types of explosions are carried out and gases are tested in order to make new technological experiments. During this time many types of gas dissolve in the atmosphere and pollute it. The excessive emission of harmful gases leads to ‘acid rain’, which is fatal to humans as well as other living beings and agricultural activities.

Refrigerators and air conditioners used in office and home use produce chloro-fluoro carbon, which damages the ozone layer protecting our skin from ultraviolet rays emanating from the sun. Excess firecrackers also pollute the air on various festive occasions. The environment is highly affected by air pollution.


Water Pollution
Pollution by water, the contaminated water of kal-factories, together with the rivers and rivers, causes severe pollution. If ever a fence comes, this polluted water spreads all over the place, and it dissolves the water, and this dissolved water dissolves in all the sewers and produces many diseases. Which hurts our youth.
Due to the excessive population in cities, the trend of building flats is increasing, so that three to six families can live in a flat easily. These flats require more water at fewer places and there is increasing pressure on the underground water reserves. Deepwater is being exploited while constructing deep boring.

Contaminated water, leftovers, chemical waste, etc., released from excessive construction of industries are dumped into the river through drains. The waste generated by the daily activities of the people living in the flats is dumped on the river, polluting the water of the rivers.

Settlements near the city do not have proper toilets, or even if it does not function properly, people often use the river or pond land or drains to defecate there. In the rain, all this dirt goes to the rivers or ponds.

Due to the lack of proper waste disposal in the slums, people often dump the waste in the pond or river water. In addition to bathing and washing the water of ponds and rivers, it is also used for bathing animals, due to which the dirt of their body dissolves in water. Clothes are washed, garbage, feces, and urine are poured, old clothes are put on the ashes of carcasses, rotten-knotted materials, not only that, sometimes bodies are dumped in rivers.

Humans have polluted the water of rivers, ponds, and groundwater. It also did not release ocean water to pollute. Tourists are visiting many places along the sea, due to which many small and big settlements have been settled along the sea. The people live there by selling various types of materials to tourists.

There is no provision of toilets in those settlements, even if they are not functioning properly, due to which the people of the town defecate in the ocean water and the waste and waste of the house also flow into the ocean water. They pollute the water of the ocean. Due to the development of various technologies, large ships move in the waters of the ocean, which carry the movement of passengers and the materials from one place to another.

Ships after their cleanliness often dump the dirt in the seawater. Sometimes a ship accidentally sinks, then the chemical substances, oil, etc. are found in the seawater and they affect the health of the animals living in it for a long time.

Some organisms die instantly due to water contamination and further pollute the water. Humans also fall ill by consuming aquatic organisms living in contaminated water. Developed countries often dump their country’s dirt and e-waste, due to which water is badly contaminated.

Initially, when technology was not developed, people used to live in harmony with nature and the environment, but due to technological development and industrialization, there was a competition in modern man. In this competition, man can only see his selfishness.

He has forgotten that his existence on this earth is due to nature and the environment. It is also a major cause of environmental pollution. Naturally, water can be polluted only by the death of organisms and bathing of animals, but man uses water not only for his selfishness to bathe and drink but also the waste of household, the waste of industries Also puts.

Farmers use different types of chemical fertilizers in the fields so that their crop is good, there are no insects in the crop, so pesticides are also sprayed. All these chemical elements along with the rainwater go into the ponds and river-drains and pollute the water there.

Industries dump their waste directly into rivers and streams, as well as their smoke is not properly drained, causing the oily fraction of smoke to accumulate as a black layer above the surrounding accumulated water reserves Lives and pollutes the water.

Land pollution
Land provides the basis for all living organisms. It is also not untouched by pollution. Due to population growth, man’s living space is getting reduced, due to which he is fulfilling his need by deforestation. Continuous deforestation is not only increasing the amount of carbon dioxide in the atmosphere and decreasing the amount of oxygen but also deteriorating the balance of living organisms.
Trees protect the top layer of the land from blowing through the wind and flowing in the water and the land remains fertile. Continuous cutting of trees is increasing the chances of the land becoming barren and desert. In this way, deforestation deteriorates the balance of nature. Changes in the balance of nature are the major cause of environmental pollution. Demand for grain has also increased due to population growth.

Farmers use chemical fertilizers for excessive crop production and also spray pesticides to protect the crop from insects, which pollutes the land. Groundwater is being heavily exploited and garbage is being scattered here and there. Excessive exploitation of the minerals present in the land apart from groundwater creates the problem of landslides.

Plastic does not decay as waste. The plant in the place where it is in excessive quantity is not able to grow properly, which contaminates the land. In the technological age, modern humans have invented many new weapons, so that the enemy can be easily destroyed. Due to the use of these weapons in war, there are many people on the battlefield.

Noise pollution
Humans like to live in a quiet environment but nowadays disturbed by the noise of vehicles, noise of factories, traffic noise, noise of motor vehicles, loudspeakers, has created stress problem for our youth.
Noise pollution was not a serious problem in the early stage of the development of human civilization, but as human civilization developed and became equipped with modern equipment, the problem of noise pollution has become acute and severe. Presently, this pollution plays an important role in making human life stressful. The loud voice not only affects our hearing, but it is also the cause of blood pressure, heart disease, headache, insomnia, and mental illnesses.

In the process of industrial development, a wide variety of industries have been established in every corner of the country. The noise emanating from the various devices operating in these industries is polluted. Different routes, be it waterways, airways, or land routes, all produce a loud sound. The horrific roaring of airplanes, rockets, and helicopters in the airways helps in increasing noise pollution.

The noise of ships plying on the waterways and the sound of the engines of vehicles plying on the ground along with their horns are the main causes of noise pollution. Sound is transmitted in a loud voice by various means of entertainment and mass communication. Loudspeakers address the gathering by speaking in the meeting and the processions and information is sent. Songs are played aloud on various festive occasions.

Loudspeakers are also used for public relations campaigns and information is sent to the public. Advertisers also sometimes promote their products in a loud voice. In order to have deep boring done, there is excessive noise in the order of running the crusher machine, digging with the dozer. The excessive noise of musical instruments pollutes the sound on the occasion of marriage, marriage, or religious ritual. In addition, they generate unnecessarily uncomfortable, and unusable noise.

Differences between Harry Potter Novels and Movies

J. K. Rowling’s Harry Potter series is so magical and would be impossible to present all the magics described in books on screen. Let us now see some major differences of Harry Potter novels and movies.

R. A. B

R. A. B already popped up in the films a very few times and they covered the very basics pertaining to his character which was necessary to move the story along. But there was a lot left out and it’s honestly one of the most interesting stories in the series. Regulus Arcturus black was Sirius’s younger brother. We learned that he became a Death Eater but then turned his back on the Dark Lord and unknown to anyone he was the first to discover Voldemort secret that he had made a Horcrux. Allthis was not added in the movies.

The first task

Having a tribe as a tournament on the big screen is a daunting task and for the most part, the movie did a great job. The first task however was not good as the filmmakers decided to add a bunch of stuff in the film that was never in the books.

Polyjuice potion

Polyjuice potion, the thing that allows you to turn into anyone is something that pops up a lot in the Harry Potter series. But, in the films it’s very inconsistent. The first time where we see polyjuice potion used I the books is we follow Harry drinks it and turns into Goyle and it clearly says when he speaks Goyle’s low rasp of a voice issued from his mouth. However, when adapting the scene to the second movie, the characters had their own voice despite the changing into someone else.

The Obstacles Guarding the Philosopher’s Stone

One of the best parts of the first film was seeing Harry, Ron and Hermione get through the obstacles to get the stone. Each had their moment to shine. In the films we saw almost all of the obstacles Haggard three-headed dog fluffy, sprouts double snare that wakes flying keys, McGonigle’s chess board and Dumbledore’s mirror of Erised. But in the books there were two more obstacles on the top of thosethose, they had to get passed a troll which was setup by Quirrell and they had to get passed a potion rental made by Snape making there be seven obstacles.

Bellatrix in the half-blood Prince

Helena Bonham Carter has simply put incredible as Bellatrix. She’s so out there and really brings the characters craziness to life. She’s probably one of the best parts of the later films. So, the film makers milked her character in the movies. She did have an appearance in the sixth book in the chapter called spinners end where she forces Snape to make the unbreakable vow which we of course saw in the movie. But, other than that, Bellatrix doesn’t appear in the rest of the book. But, there were scenes in the movie those were never there in the book.

Physical fights

There are magical duels and magical fights in almost all the films. But, the films were made much more kid-friendly leading them cut many fistfights out. In the first film, they had cut the fight between Ron, Neville and Malfoy, Crabbe and Goyle in the stands of the Quidditch match. In the second film, they cut the fight between Arthur Weasley and Lucius Malfoy and flourish and Blatz. A fistfight was cut from the order of the Phoenix.

Dobby The House Elf

Dobby played a huge role in the books and appeared in the second, fourth, fifth, sixth and seventh book. But in the films, he only appeared in the second and seventh movie. The films actually gave many of the Dobby’s part in the books to nephel. Most notably giving Harry the gillyweed so he could breathe underwater during the second task of the Triwizard tournament and showing Harry and the others the Room of Requirement for the DEA meetings. In the books he works in the Hogwarts kitchen after being freed from the mouth voice. He also had many more interactions with creature past the seventh book like when Harry sent both of them to spy on Malfoy to find out what he was doing during the half-blood prince and ultimately this lead to a fight between Dobby and the creature and because he was in most of the books, we also watched his relationship with Harry grow and gets stronger. But in movies, audiences hadn’t seen Dobby in eight years.

Ravenclaw’s Crest

In the books, the coat of arms of Ravenclaw is an eagle and the eagle was paired with blue and bronze. In the film, so after they changed the coat of arms to a Raven and they made their colours blue and silver rather than blue and bronze.  

The Importance of Leadership during Remote Work

Now many companies now working remotely. A significant number of employees are now working from home.  For many of us , working from home provides a lot a benefits and reduces the cost of travel.

Despite this positive changes for many of us, the overnight pivot to remote work has thrown up challenges for leaders, who are now needed to show resilience, determination, commitment and provide support and re-assurance in many other ways.

In this article, we are going to reveal the most important three key ways to keep the team enthused and motivated as a leader while everyone is working from home. Scroll it down to read the three key ways.

So without any further delay, let’s begin.

Channels of communications

Employees need a quick and easy steps or ways to start their work. So you have to provide them with proper equipment or best technologies to ensure  the best productivity. It can Microsoft Teams, Zoom or Skype- as everyone now needs to adopt more agile way of working. You have to put in place technology that can facilitates working and also keep in mind that you have to choose a secure or reliable channel. If you are using your home WI-Fi network to get online, it the time to make sure it is as secure as possible.

The sudden shift to working digitally has changed the way we before.  So you have maintain a proper channels  of communication with your colleagues and clients as effectively using the right technology.

Encourage more connections

The style of remote working can be isolating and boring for others, while others like to work independently. So it very much important to be much sensitive to employees performances because some just try to cope with remote working while others need much support. Leadership actually means putting structure in place having a proper scheduled teams check-in times and days.

Virtual visibility and directions from employers , so that people feel connected and the leader there providing re-assurance. It is the gaining of various of tools that caters to the whole work force and work environment. Create virtual meetings in this uncertain times really encourages more connections and it also tailor the needs and preferences of that connections.

Carrying out your culture

Creation of virtual water-coolers are utmost important during times of remote working to keep your company culture thriving.  Try to give your team members the opportunities to share things that are really not related to work. This will allow them to create connections with other members of team and it will help you to carry your culture forward. You can set up a channel for the whole team where people can share experience. This can help a lot to your team to connect virtually and drive the culture of the business.

Even more positives reviews can come when you try to create virtual quizzes, virtual yoga and fitness sessions.

As our working practices suddenly changed dramatically-the rise of new tech has made it far easier to work remotely and flexibly.  So you can try these three key tips. We assure you, it will really a lot in the leadership while working remotely.

Working remotely should be embraced to create a whole new opportunities for the employees as well as the employers to achieve a better work-life balance and reduce stress factor.

Best Ways to use Credit Cards to Increase Your Credit Score

We often tend to blame credit cards for poor credit score and falling into the trap of debt. The bitter reality that low credit score and debt cycle can cause lack of financial support and self-control.

A well- chosen credit card is, in fact, an effective tool to increase your credit score.

Read this article to find the best way to credit cards to increase your credit score. Scroll it down. Have a happy reading ahead.

  1. Use credit card to build credit history: The best way to build credit history is without incurring cost to avail a credit card. Just like loans, credit cards do not incur any interest cost as long as you pay back the left over dues in full or do not avail any EMI or loan option. Credit cards offer benefits like cash backs, discounts and many more. It this is used wisely, you can come up with wide profit margin. If you cannot avail credit cards, take an option for security cards.
  2. Try to pay back bill by due date: Credit card issuers have a report card transactions to the bureaus for calculation credit score. Delays and default often leads to low or reduction in credit score. So it is better to use your credit for the expenses that  can be repaid by the due date. You can convert your credit cards to EMI if you have a huge amount to pay.
  3. Your credit utilisation ratio within 30% : This ration is the percentage of the total credit limit used by you. Lenders usually prefer lending to those having credit utilisation ratio is within 30%. So try to aim at limiting your credit utilisation ration with 30%. But if your credit utilisation percentage exceeds 30%, you can request for an additional credit card.
  4. Try to avoid multiple credit card applications within short time span: If you use multiple credit cards within a very short time span, you will end up with low credit score. Instead of making direct application with multiple card issuers, you can visit various online sites to compare your credit offerings. It can actually increase your credit score without having bad impact on them.
  5. Close your old credit card very carefully: While closing your old credit card, there can be the average reduction of your credit facilities and can also lead lenders to reduce your credit score. So to reduce the impact on your credit card score from closing old credit cards, request other credit card issuers to request their credit limit.

So these are best 5 ways to increase your credit score by using credit cards. Try these ways, we assure you that you will end up with high or wide margin.

Stay connected with us for further updates. Till then goodbye. Have a nice day.

How can a Start Up Compete with Big Companies?

Being a start-up company in the era of mass-oriented, large business is like fighting a Goliath. It can be difficult for start- up companies to establish their own business.

But if you prepare a proper planning, you can actually achieve success. But it is very unfortunate that the rate of failures of start-up companies is very high. If you are goal-oriented person with firm belief and foresight, you have no reason to worry. Being start-up is not so easy. You have to face a lot challenges to find your place in the market.

How to outwit Big Companies

Success may not come so easily to the start-up companies but if you are persistent and is goal oriented, you are moving on the right track.

But there are 4 things that you must know before taking any kind of risk. These 4 small bur effective ways will surely help you to compete with big companies. Keep scrolling the article down to read. Have a happy reading ahead.

  1. Carefully choose your Niche: According to the survey, 40% of start-up companies fail because they lack market need for their products. The creation of that product which will be in no demand in the market can actually ruin your business. First of all you have to think about who you are aiming at and how the customers will get benefit from this product. You have to be very specific regarding your choosing your niche. It can be anything product or service that will customer’s life easier and lavish.
  2. Be very Flexible: Rigidity is of no use when economy is at stake. When things seem unstable, you can easily readjust and temporarily change your marketing strategies and policies. This is a great opportunity. You can apply different kinds methodologies but it is not that you have to stick to it forever. So these changes can actually bring positive views for start-ups.
  3. Create a Strong Company Culture: You have to know what you are basing your company. The culture of company is the fundamental base of success. Its core values and mission are what the employees work. Creation of strong company culture makes a sense of belonging and creates a friendly atmosphere. Employee morale will be high and there will a strong bond and team work will there in such environment. If the employees are happy, customers will automatically be happy.
  4. Establish more Connections: Sometimes getting the right people and right track, is the key to the door to success. When you are a start-up, you really need supporters, advisors, and the most important- investors. Therefore it is very important to establish new connections. The same thing goes for searching employees also. Sometimes the best ones are those whom you hire by accident.

Failures happens in every company but these minor and common mistakes to prepare you for the bigger challenges.

If you try or implement these 4 ways into planning strategies, we assure that you will start climbing up the ladder of success and business.

Customer Experience with a Millennial Mind

Millennial communication is very different from the past generation. Communication now-a-days have been shut down in a chat box full of  GIFs, videos, stickers and many more. When we have to solve a problem, we search in You Tube for video tutorials to solve that issue.

Many millennial prefer methods of connection and communication involving an abundance of emojis, GIFs, memes and acronyms.

How to create business in this generation? How do to create a customer experience that will make an impact and create a loyal customer out of this this generation? Here is the ultimate guide to create experience with a millennial mind.

Scroll it down to keep reading.

Actually there are five key terms or concept that is very helpful in breaking the noise and tailor, your customer

  • Be authentic
  • Show but do not tell
  • Work around their schedule
  • Try to speak in their language
  • Know your audience

Be authentic

Create a trustworthiness and transparency. It allows you to create a connection with the customer in an authentic. Think beyond your tagline and provide as much as possible information. The millennial knows the better from the best.

Every product has its own story to tell. Convey that story in an unique way to the customers  and create a brand story. Have engagement to social media and be very careful while choosing your AI to replace customer support.

Show but do not tell

This generation is the generation of convenience, quick, efficient and speedy. Create your own ways to showcase your product through videos, images and it can create a brand loyalty. Provide a clear message to the customer as lousy messages can create a lot of confusions.

All customers have their own preference –but your millennial customers are special  and you must to know how to reach them. Use videos, GIFs to promote your product and create brand loyalty. Today’s customer are 95% more likely to remember a call to action after watching video, compared to 10% who can read a call to action in text format.

Work around their schedule

Millennial are willing to work ever after their work schedule. Therefore there is huge demand for cloud based tools, digital communication.

Providing visual references to your customers makes the customer feel that you are aware of  their precious time and their specific time. You can nurture the journey of the customers.

Try to speak in their language

Adopt a right way to communicate with millennial customers. Sending quick videos, recording actually prevent the reputation of your company. Visual communication actually saves time and is very appealing to the customers. As a picture is worth saying than 1000 words. It has a great memorising value.

Companies can save time by using various ways like: on boarding new customers, proving feedback of customer, answering the questions of customers, explaining the complicated work flows of the company and many more.

Know your audience

Generation Y and Z  are extremely visual creatures. Young people today are growing up with internet, android phones, smart phones and social media as a rule. It is not an exceptions.

Millennial still may remember the sound of dial-up internet but the generation does not even know the life before Wifi.

Use this facility to connect more deeply with your customer. We assure you that you will create  a millennial-approved, positive and future foresight thinking customer experience.

Hope you liked this article. Do not forget to stay connected with us for more updates. Till then goodbye. Have a nice day ahead.

Energy Vampires.

We all have a finite amount of energy to use each day and we’re exposed to people who either fill us with energy or drain us of energy. People who drain our energy are known as energy vampires. These people could be colleagues, friends, family members – even people we encounter while out running errands.

Some people bring unexpected lightness and comfort to your life. They crackle with energy, practically electrify you with their presence. And then there are those who leave you feeling stressed out. Or guilty. Or exhausted down to your very last molecule. They are called energy vampires, and obnoxious or meek, they come in all forms.

The sobbing people, always considers themselves the victim. The world is always against them and they’ll recount every horrible thing that has happened to them, wallowing in every perceived slight.

The charmer is a constant talker or joke-teller who has to be the center of attention. The blamer, on the other hand, doles out endless servings of guilt. And then there’s the drama queen, the co-worker who claims that he/she almost died from a high fever or the neighbor who lives in extremes of emotion—life is unbelievably good or horrifically bad.

No matter which type of energy vampire you’re dealing with, you’re allowed to walk away. Many of us find this really hard to do. We’re afraid of being thought of as impolite; we don’t want to offend people. But there are plenty of ways to remove yourself from a killing conversation. When leaving isn’t an option, you can still maintain your energy level by making a few minor adjustments.

One of the first things to do is to recognize when you’re being drained, and that begins with tuning in to your physical reactions. Is there a tightening in your chest when a certain person enters the conversation? Do you feel tired when you hang up the phone after speaking with someone?

Setting boundaries is one the ways of protecting yourself; you draw a line saying, for instance, “This is what I can do for you, and this is what I can’t.” You don’t have to convince the vampire of the rightness of your stance. Getting defensive simply adds to the negative charge of the encounter. You want to remain neutral. When someone starts pushing your buttons, and you start sizzling inside, you’ve got to make the decision not to react.

One of the first things to do when dealing with these people is to figure out if they are a temporary vampire or whether they are inherently an energy vampire. Temporary energy vampires might be going through a difficult time in their life (divorce, loss of a family member, job, etc.). In the short-term, they need to lean on others and that’s okay, even though it may be draining.

Conversely, inherent energy vampires are always this way; and they aren’t looking to change. The easiest way to identify this type of person is to assess how you feel after you walk away from them. If you feel exhausted, then chances are that person is an energy vampire.

In  most cases, you have the freedom to excise this person from your life entirely. This may seem dramatic, but you have to remember that you’re protecting yourself in the end.

By recognizing the toxic behaviors of these people and trying to put an end to it, you’re protecting yourself, your health, and your overall well-being.

No one deserves to be mistreated or used in this manner. It’s certainly not your fault.

Some people refuse to accept responsibility for their own emotional maturity — and that isn’t your burden to bear.

MENSTRUATION LEAVES

India as a country has seen quite a few progressive/regressive changes in the recent past and hopefully the progressive list would increase in the coming days. However, there are certain issues that have always been a taboo in our country and one such issue is of ‘Menstruation’, more commonly called periods. It is very difficult to have an open discussion about it as people seem to get extremely uncomfortable and prefer to discuss it behind closed doors. The debate on the ‘Menstruation Benefit Bill’ tabled by Ninong Ering, a Member of Parliament in Lok Sabha representing Arunachal Pradesh in 2018, triggered widespread discussion on the need to have menstrual leave policy for working women every month.



The Menstruation Benefits Bill seeks to provide women working in the public and private sectors two days of paid menstrual leave every month as well as better facilities for rest at the workplace during menstruation. The benefits would also be extended to female students of Class VIII and above in government recognized schools. However, the Bill if passed would not be path-breaking in any way as a girls’ school in Kerala had granted its students menstrual leave since 1912 and Bihar has had special leave for women for two days since 1992 called, ‘Special Casual Leave’.

Countries like Japan, South Korea, Indonesia, and Taiwan have been providing female employees with paid menstrual leave dating back to World War II. However, the humiliation and shame that a woman had to undergo just to prove that she was actually on her periods led many women to avoid availing the leave all together.
Different bodies respond differently to the pain and discomfort experienced during menstruation. Given the difficulties and biological complexities that women go through, I think it is extremely important that such a Bill be passed and women be given every right to avail of this leave when required.

While speaking of the Bill, it is important to keep in mind certain medical conditions that are associated with menstruation such as menorrhagia, endometriosis, fibroids, pelvic inflammatory disease and the subsequent considerations of the above mentioned problems while formulating the bill in its entirety. It is obvious that such a heated topic of discussion would invite opinions from all corners and people do have varying opinions on the same. A section of women are not in favor of this Bill because they believe that such a law would further the bias against them at workplace and they would need to deal with unfair treatments in the form of hiring bias, lesser pays, slower promotions and lesser participation in board meetings than already prevalent. Can we blame them?This is exactly what needs to be changed. Women should not be punished for their biological framework. If women need to tolerate their pain in silence just to ‘fit’ in and not be outcast then then we surely are paddling the patriarchy cycle ahead. It is important to remind ourselves that when we talk about equality at workplace it means equality of all working conditions for men and women and not just those that can be accepted or rejected based on convenience. This is not a choice that women make every month, so if someone finds it difficult to be at the work for conditions not under their control then they should simply be allowed to avail the leave. The first few Indian companies to have implemented this practice were Culture Machine followed by Gozoop, and then few others followed suit such as W&D, a feminine intimate health focused company and industry ARC, a Hyderabad-based market research firm. A few other progressive companies are in talk to implement the same.

It is essential that for such a law to be in strict practice, the dialogue and conversation around it need to be there and well formulated working policies as well as labor laws need to be in place. There are enough bias against women at workplace and otherwise, so for this bill to be successfully passed it is very important that a sensitive, well chalked out and carefully planned policy be incorporated.
In a country where the word menstruation is met with raised eyebrows and disgust, proposing for a ‘Menstrual Leave’ policy will be difficult but nevertheless a much needed change in the right direction.

Whitehaven Beach

Whitehaven Beach is a 7 km stretch along Whitsunday Island, Australia. The island is accessible by boat, seaplane & helicopter from Airlie Beach, as well as Hamilton Island. It lies across from Stockyard Beach, better known as Chalkie’s Beach, on Haslewood Island. The beach is known for its crystal white silica sands and turquoise colored waters. The beach has tour barbeque and camping facilities.

The beach was named and discovered in 1879 by Staff Commander EP Bedwell. ‘Whitehaven’ was one of the many names, from the then English county of Cumberland, which Bedwell brought to the area. It followed James Cook’s 1770 naming of the island group, the Cumberland Islands.

The beach was awarded Queensland’s Cleanest Beach in Keep Australia Beautiful’s 2008 Beach Challenge State Awards. In July 2010, Whitehaven Beach was named the top Eco Friendly Beach in the world by CNN.com. Dogs are not permitted on the beach and cigarette smoking is prohibited.

Whitehaven Beach is known for its bright white sands, which consist of 98% pure silica. Local rocks do not contain silica so it has been suggested that the sands were brought to the beach by prevailing sea currents over millions of years.

Unlike regular sand, the sand on Whitehaven Beach does not retain heat making it comfortable to walk barefoot on a hot day. This sand is also very fine, and can damage electronic equipment such as telephones and cameras, although it is good at polishing up jewellery.

Tourists and locals visit Whitehaven Beach to swim and take in the bright white sand. Some visitors eat a BBQ lunch, and campers can stay by booking the National Parks camp facilities.

The Whitehaven Beach Ocean Swim is a 2 km open swimming competition held on the beach in November each year since 2009 as part of the Hamilton Island Triathlon. The 2012 event was held on 11 November 2012. The beach was also featured in the racing video game Forza Horizon 3.

In 2018, the government announced an investment of $3.9 million for the construction of a new long-distance walking track and upgrading of the camping areas on the Island to improve the holiday experience of the visitors. The track will connect Whitehaven Beach to the Tongue Point.

Whitehaven Beach is known for its bright white sands, which consist of 98% pure silica. Local rocks do not contain silica so it has been suggested that the sands were brought to the beach by prevailing sea currents over millions of years.

Whitehaven Beach has a shallow shoreline and is sheltered from the open ocean by the other islands in the Whitsunday group and the outer reef. There are no big waves or rip tides to worry about here, the water is usually relaxed and calm and suitable for swimmers of all strengths.

Self-sufficient boats and campers can anchor overnight off the beach, or book a national park campsite and camp on the southern end of the iconic Whitehaven Beach itself.

Whitehaven Beach is perhaps best known for its dazzling white sand, crystal clear waters and perfect photographic opportunities, but is often a good place to see sharks. It’s home to both blacktip reef sharks and baby lemon sharks, which use the calm and shallow waters as a nursery.

Whitehaven beach is famous for its silky smooth white sand and crystal clear turquoise water, Whitehaven Beach is on the bucket lists of travelers worldwide with thousands making the journey each year. The sand is so fine that it can easily get into and damage electronic equipment.

DRUGS AND DEPRESSION

When a person is depressed, it can be tempting to relieve depressive symptoms by turning to drugs and/or alcohol. An estimated one-third of people with clinical depression engage in substance abuse as a form of self-medication to relieve feelings of hopelessness, low-self-opinion, and despair.

Although these chemical intoxicants may temporarily relieve symptoms, they can also make depression more severe and trigger or intensify the negative feelings and self-destructive behaviors associated with depression.

People who have depression are at an approximately 10% lifetime risk of suicide, a risk that increases to 25% if substance abuse is added to the equation.

The substances can also become addictive, with the body becoming more dependent on their effects, the more a person uses them. In this way, depression and substance abuse feed into each other, with one condition often making the other condition worse.

Over time, substance abuse may not only intensify depressive symptoms but also eventually lead to health problems such as brain damage.

Risk factors for depression and drug abuse
Certain people are at an increased risk for depression and therefore an increased risk for a substance use disorder.
People who are unable to work
People who do not have medical insurance
People suffering from depression experience more than occasional feelings of sadness and symptoms can manifest physically, as well as mentally. Some common symptoms of depression include
Shared factors contribute to depression and substance abuse
Research has shown that many of the factors involved in depression also contribute to substance use disorders. For example, both conditions seem to stem from problems involving the same brain chemicals and pathways, as well as factors such as family history and previous trauma.

Studies have shown that people with depression have lower levels of dopamine; drugs of abuse are also known to alter dopamine levels. The hormone serotonin is the neurotransmitter most commonly associated with depression and other mood disorders. Similarly, people with alcoholism have alterations to serotonin receptors.

Among people with certain mental health disorders, reward pathways in the brain are dysfunctional. Similarly, people who abuse cocaine also seem to have dysfunction in these reward pathways.

Stress and trauma during childhood
Stress and trauma during childhood also increase a person’s risk of developing both depression and a substance abuse disorder later in life. Examples of events that may trigger childhood trauma and stress include the death of a parent, sexual or psychological abuse, domestic violence, and neglect.

The Brain & Behavior Research Foundation states that, while an association between childhood trauma and depression in adulthood does exist, further research is needed to establish why susceptibility to depression is more common in these individuals.

Clinical research has suggested that exposure to stress during childhood lowers levels of the “feel-good hormone” oxytocin, which affects feelings of trust and bonding. A brain region called the hippocampus, which is involved in memory and emotion, also tends to be smaller in people who suffer from chronic stress.


According to the National Child Traumatic Stress Network, some research has shown that children who have been exposed to trauma, experience stress regularly, or have post-traumatic stress disorder (PTSD) are at an increased risk for substance abuse. The studies indicated that between one-quarter and three-quarters of people exposed to childhood trauma started using substances of abuse to help them cope with their feelings. Studies have even shown that these people find it difficult to stop using the substances because the negative emotions then start again

Without proper treatment for the depression that drives addiction, or vice versa, patients are at risk of returning to their addictive behaviors or experiencing a recurrence of depressive symptoms.

Treatment usually involves a combination of medication and therapy. Antidepressants may be prescribed to help stabilize mood and drugs that help patients withdraw from substances may be used, as required. At the backbone of treatment are therapies such as individual counseling and group therapy to provide a stable foundation for addressing the problems that are related to both disorders.

It rains diamond on Saturn and Jupiter

It sounds like a wacky fantasy, but scientists believe that it rains diamonds in the clouds of Saturn and Jupiter.Diamonds big enough to be worn by Hollywood film stars could be raining down on Saturn and Jupiter, US scientists have calculated.Rain is precious at the best of times, but this is something else entirely.New atmospheric data for the gas giants indicates that carbon is abundant in its dazzling crystal form.It sounds like science fiction, but as much as 10 million tons of diamonds may be stored in Saturn and Jupiter.

Earlier theories included only Uranus and Neptuneas suspected diamond producers. Scientists suggested that intense temperature and pressure on those planets may be able to convert atmospheric methane gas directly into diamonds, which rain down into their interiors.
Jupiter and Saturn, which are presumed to have much lower temperatures and less methane, have traditionally not been associated with the capacity to form these precious gems.

Diamonds are made from highly compressed and heated carbon. Theoretically, if you took a charcoal bricket out of your grill and heated it and pressed it hard enough for long enough, you could make a diamond. (Good luck with that.)On Earth, diamonds form about 100 miles underground. Volcanic magma highways then bring them closer to the surface, providing us with shiny gemstones that we stick in rings and ear studs.

The atmosphere of Jupiter is primarily hydrogen and helium, with trace amounts of methane, water vapor, ammonia, and silicon-based compounds. There are also traces of carbon, ethane, hydrogen sulfide, neon, oxygen, phosphine, and sulfur. Saturn and the other gas giants are similar in composition (Uranus and Neptune have less hydrogen and helium and more methane, ammonia, and water). If you go low enough in the atmosphere the pressure increases to the point where this carbon gets compressed into diamonds, which fall deeper into the atmosphere. Mind you now that the “atmosphere” is denser than lead at this point, so the diamond “rain” falls toward the center of the planet very very slowly, probably taking thousands of years to reach the interior. The “diamonds” are likely also very small, not much bigger than a grain of sand.

About half of one percent of Saturn’s atmosphere is methane. Jupiter has only about 0.2 percent. On Uranus and Neptune, however, close to 15 percent of the atmosphere is made up of the gas.


graphite keeps falling. When it reaches the deep atmosphere of Saturn, for example — around 3,700 miles down — the immense pressure squeezes the carbon into diamonds, which float in seas of liquid methane and hydrogen.Eventually the gems sink toward the interior of the planet (a depth of 18,600 miles), where nightmarish pressure and heat melts the diamonds into molten carbon.

You know that Saturn has a lot of methane, right? That mehtane in the atmosphere starts forming droplets and in the initial phase, it starts falling down as a liquid. Now, on planets like Jupiter and Saturn, there can be huge thunderstorms (and when I say huge, I mean it!! Temperatures could go as high as 30,000 Kelvin!!!! That’s 5 times as hot as the surface of the sun!!!). Lightning from those thunderstorms hits the methane raining from the clouds and turn them into soot. That soot, is hardened as it falls down because of the huge pressure and slowly, as it hits the surface that soot gets converted into graphite and eventually diamonds.