We are in the digital age, where the emergence of digital marketing as opposed to the traditional forms of marketing is clearly visible. As a result, most of the jobs today in the marketing and advertising industry demand expertise in field like media planning, content management, and social media. And digital marketing also has countless alternatives and techniques related to it, you can get innovative and explore different avenues for your advertising strategies on a careful spending plan.

Today, as we can see all generations from Gen Z, millennials and elders are online 24X7 and to attract them, nowadays businesses use digital media as a source of communication. There were as many as 2 lakh job offerings for digital marketing in 2016, and this demand is estimated to increase 10x over the next few years. Due to the fact that the digital world is ever-evolving, digital marketing experts have an unprecedented opportunity to develop their skills as storytellers and impact many sectors.

E-commerce marketing platforms such as Instagram and Facebook introduce new features continuously to help brands communicate with users, resulting in increasing brand loyalty. Reports suggest that by 2021 there will be around 635.8 million web users in India. According to McKinsey, the number of people using smartphones will again double by 2023.

Digital marketing methods have a similar objectives as that of traditional marketing tools. Promoting through advanced channels offer many benefits to publicists, including quantifiable ROI.

Reasons to choose a career in digital marketing:-

1.Highly demanded profession – Unlike any other marketing, digital marketing is much easier to launch your professional career. learning how the business runs and acquiring the correct knowledge of the online industry is the least it takes your way to be a digital marketing expert. Indeed one can also learn without an entry-level position you can also feature your abilities and work through contributing to a blog and online media exercises.

2.Broader spectrum of choices – As digitisation becomes popular among enterprises, organisations across from new businesses to big corporate houses are now looking for experts in the field of digital marketing with applicable experience. Many big brands like Google are looking for new generation digital marketers especially in the areas of AI which are on the uprising emerging innovations as it turns out to be more standard and offers adaptability.

3.Keeps you up to date – Working in this industry where something comes up new every day implies a quick-moving environment. An individual doing SEO, for example, should stay aware of the metrics which are updated constantly. Advertisers likewise should also see all the rules regarding different channels.

4.Higher Compensation – This market is a competitive industry where all the people rival for their gifted ability in the industry. This implies that people with higher abilities can have higher compensation and also many extraordinary perks and even rewards replying upon their job.

5.One man, too many hats – Another explanation that this field will be among the top vocations in the year 2021is its versatility. Digital marketing experts can show considerable amount of authority in more than one zone depending upon the enthusiasm and the abilities they posses. As the business develops further more options may further introduce themselves making this field more significant.