Small business often have a tight marketing budget to work with, which can make promoting business a challenge. the good news is there are plenty of ways for you to market yourself to your customers without spending any money. now as a business owner you probably dont have the time to research and identify these free marketing ideas, so we’ve taken care of that for you. so lets get started on these marketing strategies that wont put a dent in your wallet. these strategies 100% free and dont require a ton of resources or time.
CREATE A FREE GOOGLE MY BUSINESS ACCOUNT: for a local business especially, a google business profile has become one of the most effective free marketing strategies available. this free listing allows your business to show upon google maps. the local section of google search, and the right side knowledge panel for branded searches. but in order for your business profile to show up higher on google maps or local results, you need to optimize your business profile, and in order to optimize it, you need to have verified ownership of it- which is done through your google my business account.
POST ON SOCIAL MEDIA: increasing social media engagement and building a community online is free way to grow your small business while expressing your brands personality and building trust with your audience. create business accounts and participate in the big social media sites, facebook, instagram, linkein, twitter, youtube, and more. this is something you can do whenever you have a few minutes to spare. whatever your motivation, make sure you are regularly active and proactive on the social media accounts you create. think: consistency, community, colloboration, and commitment.
TAG PEOPLE ON SOCIAL MEDIA: tagging your loyal customers, brand evangelists, or even neighbouring companies and vendors on social media can broaden the organic reach of your business to a new potential even attain more clients. you should also encourage your followers to tag your social media handle or business location in their posts.
USE HASHTAGS: another free marketing tactic that can broaden your reach is to incorporate hastags into your social media posts- on instagram, twitter, and tiktok for sure but also for facebook and linkedin. broad or trending hashtags can help you reinforce your brand identity, but they should not be the only hashtags you use. more specific hashtags are good for when you’re providing resources or advice. location based hashtags are a must if you’re a local business. and dont forget custom hashtags. apply a mix of hashtags types in your posts so they can reach the people for whom they are meant.
DONT SLEEP ON LINKEDIN: linkedin is a major social media site that is often under utilized. dont just add network connections and sign out; enter into dialogue with the connections you make; share your blog posts and offers, join and contribute to forums, and share other’s quality content. by enabling other professionals to grow and educating your potential customers, you can build your brand and earn trust and respect in your industry. also encourage all your employees to get active on the platform tool.
DEVELOPE AN EMAIL MARKETING PLAN: email marketing is a great way to get new visitors engaged with your business, as well an maintain relationships with your existing customers. and through email marketing is’nt new it’s still one of if not the most reliable ways to achieve a strong return on your marketing investment.