A LETTER TO THE MOTHERLAND

Hello motherland, I hope you are fine, I can only hope this because your children living here are not completely loyal to you.

Since long time you have been through many things and faced a lots of challenges. You have seen people changing, their changing lifestyles and even their behaviour towards you. During ancient times people used to discover things from you, they only used natural things like branches of trees to cook food, stones to setup fire and made tools from them. People at that time were totally dependent on you for everything from eating to wearing to shelter. As the time passes, in the medieval time people were more developed and found ways to rule over you. Different communities were made and people got divided according to their power and started making policies and planning to rule over a large piece of land this way you got divided into several religion and genders. Coming to the Modern Times now no one is afraid of you, everyone is seeking their benefit and doing whatever they wish to do without taking any precautions. Use of plastic bags, burning of crackers on festivals, wastage of water, deforestation etc all are leading to the serious conditions of the health of the motherland. Today’s society is always busy on technology and this too is creating a lot of junk on land and in people’s mind. They are harming the land as well as their health conditions. Due to huge amount of pollution, Ozone Layer has got a black hole in it and still people are not aware that it can cause serious skin problem like skin cancer.

As human beings have troubled you so much, the day will come when you will trouble us and I think the day has arrived, that is why in many parts of the world people are facing floods and even drought, heavy rainfall and even areas with graphic heat. You have suffered a lot and now that one day is very close when everybody will suffer and realise that what you have gone through.

Nowadays oxygen is free of cost and is God gifted but that day is very near when people will have pay for it. Everyone on the streets would walk by carrying oxygen cylinders on their back and masks on their face due to pollution and harmful waves. The harmful rays or pollution are not only affecting the life of people but also affecting the biodiversity. India, which is famous for its Bengal tiger is now found very rarely, butterflies which were in large quantities are now decreasing rapidly. Many of the birds and animals have been extinct because of unnecessary hunting in past and present by various kings and famous personalities in order to outshine others. Due to the overuse of the resources the time will come when the rivers will dry up and nothing will be left for the future, due to the present scenario it seems that the only thing we can leave for future generations are the photographs and paintings of the wildlife resources.

Human beings are not respecting their God then how can you expect that they will give you that respect which you deserve. It can be concluded by example of Ganesh Visarjan when tons of Ganesh idols are been sank in the rivers and later these were all collected by cleaners to take them to the safer place. The idols seems half dissolved in water and some even didn’t desolved because they are usually made of Plaster of Paris (POP). Government had insisted the public to buy idols made of mud instead of POP but for the beauty of the home they are destroying the beauty of nature.

There are very few helping hands which are not enough to protect you or conserve you. But we need more human efforts to protect you from big natural calamities.

To prevent the motherland from being old and unhealthy everyone should stop using plastic and start using alternative methods like paper bags, cloth bags, bamboo bottles, etc. Use of less pollutants should be encouraged and bicycle should be used for smaller distances to prevent the atmosphere from harmful chemicals. Candles and earthen lamps should be lighten up on festivals instead of firing crackers. These little steps by everyone can bring greater changes and will improve your health. If we talk about last year then due to covid-19 when the whole world was locked and everyone stayed at their homes, the ozone layer healed itself and pollution started to decrease.

I hope that my letter to motherland will somehow influence and aware people and hope that they will gain some more respect towards our motherland and I thank you to all those citizens who are engaged directly or indirectly in conserving it and contributing their bit for the world.

This is Ifrah Javed signing off.

CHILDREN DAY

All the kids chin up, smile and celebrate the day dedicated specially to you! November 14 is celebrated as Children’s Day (also called Bal Diwas) in our country and the occasion also commemorates the birth anniversary of Jawaharlal Nehru, the first Prime Minister of India. As the schools and colleges gear up to celebrate this day, here is all you need to know about the history, importance and significance of the occasion.

Nehru was known for his affection and love for kids, whom he regarded as the ‘future of the country’ and was fondly called as Chacha Nehru. “The children of today will make the India of tomorrow. The way we bring them up will determine the future of the country,” he exclaimed once. He always emphasised on the education of children and played a major role in establishment of colleges in the country which are still considered one of the best in the country.

After his demise in 1964, his birth date, November 14, was decided to be celebrated as Children’s Day every year.

On this day, schools and colleges organise various programmes like plays, competitions, cultural events etc., and sweets, books, stationary and other gifts are distributed to children. Also, November 20 is celebrated as the Universal Children’s Day, as declared by the United Nations.

The day is a reminder that every child deserves education, nurturing and the best of everything. They are the building blocks of the nation and hence, the future of the nation depends how well they are brought up. To those who are now an adult, keep the kid inside you alive.

BEST WINDOWS 10 APPS TO USE IN 2021

                                     TOP 7 CATEGORISED APPS USED IN PC THAT HAS BEST BENEFITS

Applications enhance and reduce the manpower in every place providing better services online. These apps help the user to experience the online world inside a device/gadget. Each module has a specification unique from others even though if they are used for same purpose. Whereas in the case of laptops or computers, from entertainment till animation various things can be created, explored and viewed in them.

 In fact, a helping hand in the virtual environment during this pandemic. It is very simple to cover all the applications that became the best use for windows in the present year. So let me brief each app one by one according to my preference.

  1. Microsoft Office 365

The first ever application that can be used for a large scale of domestic and commercial purposes simultaneously. This package offers seven splendid apps inside in where each one is prone for different activities from kids to elders. Each app has a specialty on its own and a very genuine application created by Microsoft organization.

The usage of each one is unique that makes us to astonish associated with the programming of it. This package is a primary one and does not require any special feature like graphics, designing.

 This package is now handy as we can use them in mobiles from anyplace with a network alone. The fact is it also available in three different versions (Mac, iOS, Android) excluding Windows. These apps help in creating data, storing them, manipulating and compiling different data and documents. But the subscription has to be paid as it is not free of cost to utilize.

Word – to create documents, and publications.

PowerPoint – to organize and combine data including formulas. Also, for handling them.

Excel – to store, arrange and handle data

OneDrive – to store documents and things online

OneNote – to group data you collect including notes, drawings, screen shots, audio files, and much more.

Publisher – to create extensive posters, menu and publications.

Outlook – to manage email and to do lists, and contacts.

Access – to combine and group a huge data.

  • myTube

This is user-friendly and has no restrictions upon any age of people using it. myTube is a third-party YouTube client. Because YouTube doesn’t always play nicely with third-party developers, myTube often comes with problems and issues.

Also, it is available at free of cost in Store of Microsoft platform in which your videos can be saved and comments can be made while watching random videos.

It makes controlling the app and navigating it easily as it is also a multi-tasking.

 More features are to be added, but even if the public release was just a stable, it’d still be the excellent way to watch YouTube videos on Windows platform.

  • Netflix

This is a huge entertainment platform where people can experience a lot web series and TV shows that go through different journals like horror, sci-fi, thrilling etc. One of the most popular application among youngsters nowadays. This application is totally free but do require subscription to be paid.

There are different languages for all TV shows so it will be comfortable for viewers to watch shows in their favorite language. This application has movies and a lot more comprised inside that will be an attractive and mesmerizing as well as stress buster for people.

This will ease your time away as you browse through several shows and categories in it. Even a family entertainer based on each one’s priority. It provides services at ultra-HD clarity so users need not worry about it.

  • Spotify

It is a digital library that allows us to access to n-number of songs and work from other people related to music and video. This is also a user-friendly and free of cost application but certain services need to be paid if you are in the urge to use them.

Spotify can be used in various range of devices but the podcasts or music can be taken to external from other than their own platform as it is restricted for users

  • ExpressVPN

VPNs are used to protect private web traffic from snooping, interference, and censorship. ExpressVPN is a paid VPN service that provides privacy and security while exploring the online world with our device. The application is totally free but needs a subscription for the services to be used.

This is a highly securitized app that can hold all your private passwords secretly while in indoors or roaming. You can feel safe with this module as it and user friendly also. Also works in Windows, Mac, iOS, Android, Linux and router.

  • PowerToys

PowerToys is similar to Microsoft Office packages but they are different in their functions that works on the software itself.  It is a highly specialized that create themes, background screens, layouts, changes the theme of our layout in the keyboard also resizes the pictures instantly. It also works like a booster in launching apps, replacing a file’s name.

Microsoft PowerToys is a set of freeware system tools that is developed by Microsoft themselves to work on Windows operating system for power users at high efficiency. It is a open source software are no cost application that works for old versions for windows also which has been hosted by GitHub the platform for programmers.

  • Reddit

Reddit is a Universal Windows Platform (UWP)app so that you can browse with ease and with fastness of the application associated with UI. The either side of the screen can be used to view post and comment on them, and you can manage to change the settings accordingly to your wish. If you start exploring this platform will become your default browser and all-time favorite.

This software comprises the facility for blind and low vision where they can import things and change the style of it to the format that can be viewed and read in a simple manner.

Also available in all types of devices and platform that is free of cost and user-friendly in all occasions. Includes scanning documents and uploading facility also.

I have given my best reviews about all the applications I have listed hope you will found useful reading my content as it may provide you the details the others won’t be given.

GENERATION GAP

ACCORDING TO CAMBRIDGE DICTIONARY “situation in which older and younger people do not understand each other because of their different experiencesopinionshabits, and behaviour.”

The gap between the old and the young people is called generation gap. Old people feel that lack of respect for the elders and disrespect to the existing system of the society will bring disaster for young generation. Young boys and girls, on the other hand, feel that ‘the old are fools’. The gap between the old and the new generations is widening owing to several reasons.

First, all young people feel that the present education has no relation with the realities of life. Secondly, the present life has become busy and fast. Thirdly, the young people are generally idealistic. When they find corruption in every sphere of life, they feel disgusted. Fourthly, to express their unhappiness with the existing state of affairs, young people take to violence or behave oddly.

In order to bridge the generation gap, elders should be sympathetic towards the young. They should realise the emotion, ambition and problems of the young. The young should realise that they have no experience in life.

So, they should value the advice of the elders. The general gap between the two groups of people is so wide in the western countries that they live separately. In India the traditional joint family system has slowed the growth of this gap. But now such a family also is breaking down.

A LETTER TO THE MOTHERLAND

Hello motherland, I hope you are fine, I can only hope this because your children living here are not completely loyal to you.

Since long time you have been through many things and faced a lots of challenges. You have seen people changing, their changing lifestyles and even their behaviour towards you. During ancient times people used to discover things from you, they only used natural things like branches of trees to cook food, stones to setup fire and made tools from them. People at that time were totally dependent on you for everything from eating to wearing to shelter. As the time passes, in the medieval time people were more developed and found ways to rule over you. Different communities were made and people got divided according to their power and started making policies and planning to rule over a large piece of land this way you got divided into several religion and genders. Coming to the Modern Times now no one is afraid of you, everyone is seeking their benefit and doing whatever they wish to do without taking any precautions. Use of plastic bags, burning of crackers on festivals, wastage of water, deforestation etc all are leading to the serious conditions of the health of the motherland. Today’s society is always busy on technology and this too is creating a lot of junk on land and in people’s mind. They are harming the land as well as their health conditions. Due to huge amount of pollution, Ozone Layer has got a black hole in it and still people are not aware that it can cause serious skin problem like skin cancer.

As human beings have troubled you so much, the day will come when you will trouble us and I think the day has arrived, that is why in many parts of the world people are facing floods and even drought, heavy rainfall and even areas with graphic heat. You have suffered a lot and now that one day is very close when everybody will suffer and realise that what you have gone through.

Nowadays oxygen is free of cost and is God gifted but that day is very near when people will have pay for it. Everyone on the streets would walk by carrying oxygen cylinders on their back and masks on their face due to pollution and harmful waves. The harmful rays or pollution are not only affecting the life of people but also affecting the biodiversity. India, which is famous for its Bengal tiger is now found very rarely, butterflies which were in large quantities are now decreasing rapidly. Many of the birds and animals have been extinct because of unnecessary hunting in past and present by various kings and famous personalities in order to outshine others. Due to the overuse of the resources the time will come when the rivers will dry up and nothing will be left for the future, due to the present scenario it seems that the only thing we can leave for future generations are the photographs and paintings of the wildlife resources.

Human beings are not respecting their God then how can you expect that they will give you that respect which you deserve. It can be concluded by example of Ganesh Visarjan when tons of Ganesh idols are been sank in the rivers and later these were all collected by cleaners to take them to the safer place. The idols seems half dissolved in water and some even didn’t desolved because they are usually made of Plaster of Paris (POP). Government had insisted the public to buy idols made of mud instead of POP but for the beauty of the home they are destroying the beauty of nature.

There are very few helping hands which are not enough to protect you or conserve you. But we need more human efforts to protect you from big natural calamities.

To prevent the motherland from being old and unhealthy everyone should stop using plastic and start using alternative methods like paper bags, cloth bags, bamboo bottles, etc. Use of less pollutants should be encouraged and bicycle should be used for smaller distances to prevent the atmosphere from harmful chemicals. Candles and earthen lamps should be lighten up on festivals instead of firing crackers. These little steps by everyone can bring greater changes and will improve your health. If we talk about last year then due to covid-19 when the whole world was locked and everyone stayed at their homes, the ozone layer healed itself and pollution started to decrease.

I hope that my letter to motherland will somehow influence and aware people and hope that they will gain some more respect towards our motherland and I thank you to all those citizens who are engaged directly or indirectly in conserving it and contributing their bit for the world.

This is Ifrah Javed signing off.

BEST WINDOWS 10 APPS TO USE IN 2021

                                     TOP 7 CATEGORISED APPS USED IN PC THAT HAS BEST BENEFITS

Applications enhance and reduce the manpower in every place providing better services online. These apps help the user to experience the online world inside a device/gadget. Each module has a specification unique from others even though if they are used for same purpose. Whereas in the case of laptops or computers, from entertainment till animation various things can be created, explored and viewed in them.

 In fact, a helping hand in the virtual environment during this pandemic. It is very simple to cover all the applications that became the best use for windows in the present year. So let me brief each app one by one according to my preference.

  1. Microsoft Office 365

The first ever application that can be used for a large scale of domestic and commercial purposes simultaneously. This package offers seven splendid apps inside in where each one is prone for different activities from kids to elders. Each app has a specialty on its own and a very genuine application created by Microsoft organization.

The usage of each one is unique that makes us to astonish associated with the programming of it. This package is a primary one and does not require any special feature like graphics, designing.

 This package is now handy as we can use them in mobiles from anyplace with a network alone. The fact is it also available in three different versions (Mac, iOS, Android) excluding Windows. These apps help in creating data, storing them, manipulating and compiling different data and documents. But the subscription has to be paid as it is not free of cost to utilize.

Word – to create documents, and publications.

PowerPoint – to organize and combine data including formulas. Also, for handling them.

Excel – to store, arrange and handle data

OneDrive – to store documents and things online

OneNote – to group data you collect including notes, drawings, screen shots, audio files, and much more.

Publisher – to create extensive posters, menu and publications.

Outlook – to manage email and to do lists, and contacts.

Access – to combine and group a huge data.

  • myTube

This is user-friendly and has no restrictions upon any age of people using it. myTube is a third-party YouTube client. Because YouTube doesn’t always play nicely with third-party developers, myTube often comes with problems and issues.

Also, it is available at free of cost in Store of Microsoft platform in which your videos can be saved and comments can be made while watching random videos.

It makes controlling the app and navigating it easily as it is also a multi-tasking.

 More features are to be added, but even if the public release was just a stable, it’d still be the excellent way to watch YouTube videos on Windows platform.

  • Netflix

This is a huge entertainment platform where people can experience a lot web series and TV shows that go through different journals like horror, sci-fi, thrilling etc. One of the most popular application among youngsters nowadays. This application is totally free but do require subscription to be paid.

There are different languages for all TV shows so it will be comfortable for viewers to watch shows in their favorite language. This application has movies and a lot more comprised inside that will be an attractive and mesmerizing as well as stress buster for people.

This will ease your time away as you browse through several shows and categories in it. Even a family entertainer based on each one’s priority. It provides services at ultra-HD clarity so users need not worry about it.

  • Spotify

It is a digital library that allows us to access to n-number of songs and work from other people related to music and video. This is also a user-friendly and free of cost application but certain services need to be paid if you are in the urge to use them.

Spotify can be used in various range of devices but the podcasts or music can be taken to external from other than their own platform as it is restricted for users

  • ExpressVPN

VPNs are used to protect private web traffic from snooping, interference, and censorship. ExpressVPN is a paid VPN service that provides privacy and security while exploring the online world with our device. The application is totally free but needs a subscription for the services to be used.

This is a highly securitized app that can hold all your private passwords secretly while in indoors or roaming. You can feel safe with this module as it and user friendly also. Also works in Windows, Mac, iOS, Android, Linux and router.

  • PowerToys

PowerToys is similar to Microsoft Office packages but they are different in their functions that works on the software itself.  It is a highly specialized that create themes, background screens, layouts, changes the theme of our layout in the keyboard also resizes the pictures instantly. It also works like a booster in launching apps, replacing a file’s name.

Microsoft PowerToys is a set of freeware system tools that is developed by Microsoft themselves to work on Windows operating system for power users at high efficiency. It is a open source software are no cost application that works for old versions for windows also which has been hosted by GitHub the platform for programmers.

  • Reddit

Reddit is a Universal Windows Platform (UWP)app so that you can browse with ease and with fastness of the application associated with UI. The either side of the screen can be used to view post and comment on them, and you can manage to change the settings accordingly to your wish. If you start exploring this platform will become your default browser and all-time favorite.

This software comprises the facility for blind and low vision where they can import things and change the style of it to the format that can be viewed and read in a simple manner.

Also available in all types of devices and platform that is free of cost and user-friendly in all occasions. Includes scanning documents and uploading facility also.

I have given my best reviews about all the applications I have listed hope you will found useful reading my content as it may provide you the details the others won’t be given.

CHILDREN DAY

All the kids chin up, smile and celebrate the day dedicated specially to you! November 14 is celebrated as Children’s Day (also called Bal Diwas) in our country and the occasion also commemorates the birth anniversary of Jawaharlal Nehru, the first Prime Minister of India. As the schools and colleges gear up to celebrate this day, here is all you need to know about the history, importance and significance of the occasion.

Nehru was known for his affection and love for kids, whom he regarded as the ‘future of the country’ and was fondly called as Chacha Nehru. “The children of today will make the India of tomorrow. The way we bring them up will determine the future of the country,” he exclaimed once. He always emphasised on the education of children and played a major role in establishment of colleges in the country which are still considered one of the best in the country.

After his demise in 1964, his birth date, November 14, was decided to be celebrated as Children’s Day every year.

On this day, schools and colleges organise various programmes like plays, competitions, cultural events etc., and sweets, books, stationary and other gifts are distributed to children. Also, November 20 is celebrated as the Universal Children’s Day, as declared by the United Nations.

The day is a reminder that every child deserves education, nurturing and the best of everything. They are the building blocks of the nation and hence, the future of the nation depends how well they are brought up. To those who are now an adult, keep the kid inside you alive.

GENERATION GAP

ACCORDING TO CAMBRIDGE DICTIONARY “situation in which older and younger people do not understand each other because of their different experiencesopinionshabits, and behaviour.”

The gap between the old and the young people is called generation gap. Old people feel that lack of respect for the elders and disrespect to the existing system of the society will bring disaster for young generation. Young boys and girls, on the other hand, feel that ‘the old are fools’. The gap between the old and the new generations is widening owing to several reasons.

First, all young people feel that the present education has no relation with the realities of life. Secondly, the present life has become busy and fast. Thirdly, the young people are generally idealistic. When they find corruption in every sphere of life, they feel disgusted. Fourthly, to express their unhappiness with the existing state of affairs, young people take to violence or behave oddly.

In order to bridge the generation gap, elders should be sympathetic towards the young. They should realise the emotion, ambition and problems of the young. The young should realise that they have no experience in life.

So, they should value the advice of the elders. The general gap between the two groups of people is so wide in the western countries that they live separately. In India the traditional joint family system has slowed the growth of this gap. But now such a family also is breaking down.

Unknown Facts

Indonesian farmer introduce fish into their water-laden rice fields in a process called rice-fish culture.The fish droppings act as fertiliser, while the fish eat any insect pest and improve oxygen circulation around the field, increasing rice yields by up to 10%.

In ancient Greece, throwing an apple at someone was considered a marriage proposal.

Earth is spinning at 1600 km/h, and it’s movement around the sun is even faster at 108,000 km/h.We, though, can only feel the movement when its speed changes.Because of the constant speed and the force of gravity, we don’t feel it at all.

Unknown Facts

Indonesian farmer introduce fish into their water-laden rice fields in a process called rice-fish culture.The fish droppings act as fertiliser, while the fish eat any insect pest and improve oxygen circulation around the field, increasing rice yields by up to 10%.

In ancient Greece, throwing an apple at someone was considered a marriage proposal.

Earth is spinning at 1600 km/h, and it’s movement around the sun is even faster at 108,000 km/h.We, though, can only feel the movement when its speed changes.Because of the constant speed and the force of gravity, we don’t feel it at all.

Advertisement Appeal

Advertising appeal is defined as strategies for grabbing the attention of people to persuade them to purchase a product or service. The approach can be a marketing or advertising strategy. Many advertisers commonly use appeals to influence their customers. It is also used so that people can support a cause. Appeals are customized for the target audience, and they speak to the interests of individuals and in their words or interest. The primary purpose is to entice them to take the action that is desired by the seller.

Brand appeal is for the customers or people who are brand conscious and have an individual inclination towards a particular brand. The primary objective of the brand appeal is to motivate people to buy a product because the product has an excellent brand. It gives the feeling of differentiation to the customer. Apple is an example whose products have brand appeal to its customers.

Sex is an attention catcher. It can be rarely used to promote your product. Sex appeal ads are used to convey a particular message to a selected group of audience. These days even deodorant ads and fragrant products also use sex appeal in them.

Some advertisements appeal to the sense of adventure and excitement of a person. The primary objective of these advertisements is to appeal to people that enthusiasm will be enhanced after they buy or use the product or service. The advertisements of energy drink use adventure appeal in them. It is often shown that the protagonist of the ad who is tired drinks the energy drink and achieves something almost impossible. He gets invigorated with energy, and because he consumed this product, his adventure was successful.

Bandwagon appeal involves making people feel that since everyone is buying the product, so they should too. The objective of bandwagon appeal is to ensure that the customer joins the bandwagon and starts using the product because everybody else is using it. It is known as persuasion by masses technique. Many direct to home cable services use bandwagon appeal in which they show that the entire neighbourhood is with a particular brand and why hasn’t the protagonist of the advertisement joined the bandwagon. They make him feel left out by not joining the bandwagon and show that he is happy after purchasing the product or service, ergo, after joining the bandwagon.

The fear appeal shows that adverse outcomes can happen because a particular action is not taken. Advertisements often use fear as a motivator to promote change. The fear tactic also involves isolation. With this technique, many kinds of toothpaste, deodorants, and anti-dandruff shampoos are advertised. It is shown that if people do not brush with their toothpaste, it will result in bad hygiene and foul mouth odour, which would lead to social isolation for the person. Similarly, if flakes of dandruff are seen on the shoulder of a person, then it may result in separation from the group. It is only after the consumption or use of the product that the person can avoid isolation and get a feeling of belongingness.

Some advertisements appeal to a person’s sense of humour. Human beings like to laugh and what can be a better type of attention-grabbing tool than humour, because humour helps people to remember a particular product or an idea. Humour appeal often try to build a positive association with their product or service. In many insurance advertisements, it can be seen that the customer is often shown the benefits of having insurance with the help of humour. However, humour should be carefully used so that it does not offend any group. Senior citizens often hate the idea in which they are portrayed as angry and grumpy on the other hand; women do not buy a product which shows them as overreacting. Usually, humour works for everyday products such as cell phones, alcoholic beverages, or fast food.

Advertisement Appeal

Advertising appeal is defined as strategies for grabbing the attention of people to persuade them to purchase a product or service. The approach can be a marketing or advertising strategy. Many advertisers commonly use appeals to influence their customers. It is also used so that people can support a cause. Appeals are customized for the target audience, and they speak to the interests of individuals and in their words or interest. The primary purpose is to entice them to take the action that is desired by the seller.

Brand appeal is for the customers or people who are brand conscious and have an individual inclination towards a particular brand. The primary objective of the brand appeal is to motivate people to buy a product because the product has an excellent brand. It gives the feeling of differentiation to the customer. Apple is an example whose products have brand appeal to its customers.

Sex is an attention catcher. It can be rarely used to promote your product. Sex appeal ads are used to convey a particular message to a selected group of audience. These days even deodorant ads and fragrant products also use sex appeal in them.

Some advertisements appeal to the sense of adventure and excitement of a person. The primary objective of these advertisements is to appeal to people that enthusiasm will be enhanced after they buy or use the product or service. The advertisements of energy drink use adventure appeal in them. It is often shown that the protagonist of the ad who is tired drinks the energy drink and achieves something almost impossible. He gets invigorated with energy, and because he consumed this product, his adventure was successful.

Bandwagon appeal involves making people feel that since everyone is buying the product, so they should too. The objective of bandwagon appeal is to ensure that the customer joins the bandwagon and starts using the product because everybody else is using it. It is known as persuasion by masses technique. Many direct to home cable services use bandwagon appeal in which they show that the entire neighbourhood is with a particular brand and why hasn’t the protagonist of the advertisement joined the bandwagon. They make him feel left out by not joining the bandwagon and show that he is happy after purchasing the product or service, ergo, after joining the bandwagon.

The fear appeal shows that adverse outcomes can happen because a particular action is not taken. Advertisements often use fear as a motivator to promote change. The fear tactic also involves isolation. With this technique, many kinds of toothpaste, deodorants, and anti-dandruff shampoos are advertised. It is shown that if people do not brush with their toothpaste, it will result in bad hygiene and foul mouth odour, which would lead to social isolation for the person. Similarly, if flakes of dandruff are seen on the shoulder of a person, then it may result in separation from the group. It is only after the consumption or use of the product that the person can avoid isolation and get a feeling of belongingness.

Some advertisements appeal to a person’s sense of humour. Human beings like to laugh and what can be a better type of attention-grabbing tool than humour, because humour helps people to remember a particular product or an idea. Humour appeal often try to build a positive association with their product or service. In many insurance advertisements, it can be seen that the customer is often shown the benefits of having insurance with the help of humour. However, humour should be carefully used so that it does not offend any group. Senior citizens often hate the idea in which they are portrayed as angry and grumpy on the other hand; women do not buy a product which shows them as overreacting. Usually, humour works for everyday products such as cell phones, alcoholic beverages, or fast food.

Reading Culture, An Essential culture for all the Contemporary Parents: In the Novel – “The Reading Promise”

“Parenting” is one of the substantial topics of research study since society brought awareness towards child development and the impact of family structure on a child’s upbringing. The societal impact and the norms, culture, ethics of the sector to which the child belongs often make the personality of a child accordingly.

The contemporary parents in particular have a keen interest to not be a parent but rather a friend to their child. Reading culture is such a medium through which parent-child get closer to each other.

“The Reading Promise: 3,218 Nights Reading with My Father”, is a novel whose title explains very precisely what type of book it is. The Book Portrays the story of a Single divorced father and her daughter who had a beautiful father-daughter relationship cause of Reading culture.

Some Promises are worth be kept Forever, Like – “ A Reading Promise”.

We called it “The Reading Streak”, but it was more of a promise. A promise to each other, a promise to ourselves. A promise to be there and never give up. It was a promise of hope in hopeless times. It was a promise of comfort when things got uncomfortable. And we kept our promise to each other.

(Page no: 270, The Reading Promise)

This is a novel that looks more like a daily task performed by every American parent to read books to their children. But this book is more than that, this book is more about a single divorced father who is a librarian in an elementary school and loves to read the book to children which he also does with her younger daughter Alice/Lovie. The book focuses on the father-daughter relationship and their affectionate bond and their journey of how they keep a reading promise which never broke.

Well eventually after some years of life, the promise fades away as time passed and Jim(father) stopped reading books to her daughter (Alice). Jim was a single father who got divorced and living and raising 2 daughters was not an easy task where the societal impact affects a lot on a divorced man. Despite all the barriers he raised 2 daughters beautifully and with good moral values which made them successful in their later years of life.

Jim had a strong bond with Alice as she was young and liked to spend more time with her father. Jim gave a lot of care, attention, and nurturing to Alice. They were more like friends, and as friends, she used to share all her secrets and problems with her father during the night bedtime stories, which was also called “The Streak’s” in which Jim used to read Different lists of novels for 3,218 nights.

Jim –  As a  Positive Father

We can see that Alice and Jim had a very positive father-daughter relationship and in context, to single divorcee fathers it is often noticed that children tend to stay with their mothers rather than fathers.

But the Parenting/fathering of Jim was such that her daughters chose to stay with their father as mother left them for another man. Usually, in a patriarchal context in a divorcee scenario, it is the father who gives divorce, but here the novel portrays the scenario in a different context to portray the importance of a father in a daughter’s life.

Jim traveled with Alice to a lot of places, whether it is mountains, valleys, deep oceans through the imaginary stories they traveled together. They both had an understanding of each other.

Jim grew and lived Alice’s journey as she grew eventually, from the day she is born till the day she is grown into a woman. Being a girl, she had gone through many stages of her life in which adolescence was the most prominent one. It is that stage when most of the girls hide their emotions and personal life with their parents. Due to reading streak, this was not present in Alice behavior, she used to share each and everything of her life; whether it is her low grades in academics, or a fight with a friend, or going on a date with her boyfriend, she used to share each fragment of her life.  

She was never embarrassed in front of her father in any way, this is the major factor that makes Jim a contemporary father where the ideal father deals with all the contemporary issues going on in their children’s life. Jim as a supportive father made her a woman with a strong emotional and mental personality, she was fearless because she had a very positive father in her life. When Alice was in her adolescent stage many things were awkward due to the body changes but Jim normalized that taboo and made her understand that it is all that we are humans.

Usually, fathers face a lot of problems when it comes to raising a girl child because daughters are physically different gender-wise, and the psyche and emotional stability of man and woman differ in many contexts. Despite all these Jim as a father broke all these cultural conflicts and gave Alice a better life without any bad influences and any restrictions in, her life. Jim and Alice celebrated each day with new happiness and new Hope. When they completed 100 nights of reading, they celebrated by eating a pancake in a restaurant.

Although this celebration was not a big event for anyone, they achieved what they wanted to Father’s daughter completed a promise for 100 nights without any change in plans and this should they determination towards each other, they celebrated their promise which they have made with each other.

“My father spent 38 yrs. as an elementary school librarian, and I can say almost without bias that he was the Best around. His students loved him because he was good at what he did – from reading to discipline, to create a general mood of mutual respect, my father was an expert at getting children to love their time in the library.

He was an absolute pleasure to watch almost any given day. On certain days, though, it bordered on cruel and unusual punishment.”

(Page no: 90, Chapter 10, The Reading Promise).

Alice mentioned in the above quote about the qualities which Jim had as a person, she explained that his father was not only an ideal father but an ideal teacher too. Since he was just an Elementary school librarian, he didn’t get much recognition in society but among children he was likable. He had all those qualities which a teacher should have.

Children liked him more because of his soft nature and the humorous way he used to read to the children. When Alice was young, she used to spend time with Jim in his library and used to sleep in the backside of the last benches in the classroom and sometimes used to listen to Jim reading to other kids.

Jim was the reason for Alice to be an Ardent Reader. Jim loved reading books to children, but when he retired and got old then Alice was grown up and looking for a suitable job, that was the time when their streaks go ended.

Jim after retiring used to read books to senior citizens at some old age homes, and sometimes he used to spend time with children who are living in hospitals and used to read books before their surgery. Cause somewhere or the other he still missed his passion of reading books to children, because it was not a hobby but more of a passion that made him feel alive. Reading is the link with Alice’s childhood connection which makes the heart feel more alive every day.

In the end, the book is the best example for every parent to know about parenting is that; “Be a friend to your kid and ultimately you will be a good parent.”

Leisures in Modern times

Leisure is an important part of life. Leisure is not idleness nor non activity but it implies an activity which is meaningful, fruitful and enjoyable. Leisure time is a time of personal fulfilment and pleasure. It is freedom from monotony, boredom and drudgery of life. It is a time when one pursues what one likes most. It is as important as the work itself which forms our means of livelihood.

The modern age of automation, better standard of living and longevity has further broadened and liberalized the concept of leisure. The wonderful scientific and technological inventions, discoveries and developments have reduced the hours of working and consequently man has now more time to enjoy leisure and hobbies. But to make a meaningful use of leisure time is nothing short of an art. Very few people know how to make best use of the leisure time. One needs to develop a proper perspective to make most meaningful and satisfying use of the spare moments.

Different people spend their leisure in different ways. Some people have no definite idea or plan in this respect. Some others may treat this period as a time of rest and sleep. To many others it is a time of some creative and aesthetic pursuit and inner fulfilment and growth. They play music, grow plants, write poems, practice meditation or render social service. To many it is time for simple entertainment and they go to theatres, see movies or exchange visits with friends and relatives.

But in this age of electronics most of the people spend their leisure before their television sets. The craze and popularity of television is rapidly increasing further and further. A great part of their free time is being spent in viewing programmes on the idiot box. There are interesting serials, spicy films, dances, chat shows, interviews, various types of information, latest news, weather forecasts, analysis of events and happenings and many more things all the 24 hours of the day. There are scores of channels to choose from. One has to do nothing. There is neither mental exercise nor physical activity. You have to just sit and watch things happen on the small screen. Even children are great TV enthusiasts. They have cartoon films and other programmes to keep them glued to their TV sets.

Such a craze and popularity of TV has created many social, psychological, physical, family and mental problems. It has marginalised reading, social activities and outdoor hobbies to a great extent. It is particularly harmful for children. They spend 3-4 hours or more daily in viewing television programmes. Consequently, they grow mature before their age, acquire lots of knowledge but never grow wisdom and lose much of their valuable fun, pleasure and enjoyment peculiar to childhood.

These days leisure has grown into a big business and industry. People have invested huge sums of money in developing luxury hotels, motels, holiday homes, video games resorts, golf courses, places of water sports, fun and health clubs. There are package tours, chartered flights and other attractions to make your spare time really interesting, enjoyable, exciting and memorable.

Our life is now far more free and leisurely than it was for our forefathers. But this abundance of leisure and spare time may turn into a curse if not used properly and wisely in some pleasant, enjoyable and healthy hobby. It is after day’s hard work that one enjoys one’s leisure the most. Rest is sweetest only after exhaustion. Leisure provides us with a rare opportunity to satisfy our inner spiritual and aesthetic demands. But problem is how many of us are really well equipped to meet these demands?

Reading Culture, An Essential culture for all the Contemporary Parents: In the Novel – “The Reading Promise”

“Parenting” is one of the substantial topics of research study since society brought awareness towards child development and the impact of family structure on a child’s upbringing. The societal impact and the norms, culture, ethics of the sector to which the child belongs often make the personality of a child accordingly.

The contemporary parents in particular have a keen interest to not be a parent but rather a friend to their child. Reading culture is such a medium through which parent-child get closer to each other.

“The Reading Promise: 3,218 Nights Reading with My Father”, is a novel whose title explains very precisely what type of book it is. The Book Portrays the story of a Single divorced father and her daughter who had a beautiful father-daughter relationship cause of Reading culture.

Some Promises are worth be kept Forever, Like – “ A Reading Promise”.

We called it “The Reading Streak”, but it was more of a promise. A promise to each other, a promise to ourselves. A promise to be there and never give up. It was a promise of hope in hopeless times. It was a promise of comfort when things got uncomfortable. And we kept our promise to each other.

(Page no: 270, The Reading Promise)

This is a novel that looks more like a daily task performed by every American parent to read books to their children. But this book is more than that, this book is more about a single divorced father who is a librarian in an elementary school and loves to read the book to children which he also does with her younger daughter Alice/Lovie. The book focuses on the father-daughter relationship and their affectionate bond and their journey of how they keep a reading promise which never broke.

Well eventually after some years of life, the promise fades away as time passed and Jim(father) stopped reading books to her daughter (Alice). Jim was a single father who got divorced and living and raising 2 daughters was not an easy task where the societal impact affects a lot on a divorced man. Despite all the barriers he raised 2 daughters beautifully and with good moral values which made them successful in their later years of life.

Jim had a strong bond with Alice as she was young and liked to spend more time with her father. Jim gave a lot of care, attention, and nurturing to Alice. They were more like friends, and as friends, she used to share all her secrets and problems with her father during the night bedtime stories, which was also called “The Streak’s” in which Jim used to read Different lists of novels for 3,218 nights.

Jim –  As a  Positive Father

We can see that Alice and Jim had a very positive father-daughter relationship and in context, to single divorcee fathers it is often noticed that children tend to stay with their mothers rather than fathers.

But the Parenting/fathering of Jim was such that her daughters chose to stay with their father as mother left them for another man. Usually, in a patriarchal context in a divorcee scenario, it is the father who gives divorce, but here the novel portrays the scenario in a different context to portray the importance of a father in a daughter’s life.

Jim traveled with Alice to a lot of places, whether it is mountains, valleys, deep oceans through the imaginary stories they traveled together. They both had an understanding of each other.

Jim grew and lived Alice’s journey as she grew eventually, from the day she is born till the day she is grown into a woman. Being a girl, she had gone through many stages of her life in which adolescence was the most prominent one. It is that stage when most of the girls hide their emotions and personal life with their parents. Due to reading streak, this was not present in Alice behavior, she used to share each and everything of her life; whether it is her low grades in academics, or a fight with a friend, or going on a date with her boyfriend, she used to share each fragment of her life.  

She was never embarrassed in front of her father in any way, this is the major factor that makes Jim a contemporary father where the ideal father deals with all the contemporary issues going on in their children’s life. Jim as a supportive father made her a woman with a strong emotional and mental personality, she was fearless because she had a very positive father in her life. When Alice was in her adolescent stage many things were awkward due to the body changes but Jim normalized that taboo and made her understand that it is all that we are humans.

Usually, fathers face a lot of problems when it comes to raising a girl child because daughters are physically different gender-wise, and the psyche and emotional stability of man and woman differ in many contexts. Despite all these Jim as a father broke all these cultural conflicts and gave Alice a better life without any bad influences and any restrictions in, her life. Jim and Alice celebrated each day with new happiness and new Hope. When they completed 100 nights of reading, they celebrated by eating a pancake in a restaurant.

Although this celebration was not a big event for anyone, they achieved what they wanted to Father’s daughter completed a promise for 100 nights without any change in plans and this should they determination towards each other, they celebrated their promise which they have made with each other.

“My father spent 38 yrs. as an elementary school librarian, and I can say almost without bias that he was the Best around. His students loved him because he was good at what he did – from reading to discipline, to create a general mood of mutual respect, my father was an expert at getting children to love their time in the library.

He was an absolute pleasure to watch almost any given day. On certain days, though, it bordered on cruel and unusual punishment.”

(Page no: 90, Chapter 10, The Reading Promise).

Alice mentioned in the above quote about the qualities which Jim had as a person, she explained that his father was not only an ideal father but an ideal teacher too. Since he was just an Elementary school librarian, he didn’t get much recognition in society but among children he was likable. He had all those qualities which a teacher should have.

Children liked him more because of his soft nature and the humorous way he used to read to the children. When Alice was young, she used to spend time with Jim in his library and used to sleep in the backside of the last benches in the classroom and sometimes used to listen to Jim reading to other kids.

Jim was the reason for Alice to be an Ardent Reader. Jim loved reading books to children, but when he retired and got old then Alice was grown up and looking for a suitable job, that was the time when their streaks go ended.

Jim after retiring used to read books to senior citizens at some old age homes, and sometimes he used to spend time with children who are living in hospitals and used to read books before their surgery. Cause somewhere or the other he still missed his passion of reading books to children, because it was not a hobby but more of a passion that made him feel alive. Reading is the link with Alice’s childhood connection which makes the heart feel more alive every day.

In the end, the book is the best example for every parent to know about parenting is that; “Be a friend to your kid and ultimately you will be a good parent.”