OTT PLATFORM : NEW INDIA DIGITAL INDIA

OTT (over-the-top) is a means of providing television and film content over the internet at the request and to suit the requirements of the individual consumer. The term itself stands for “over-the-top”, which implies that a content provider is going over the top of existing internet services.

OTT means control over your content, brand, user experience, audience, monetization and, most of all, your data. YouTube just doesn’t give you that.

Consumers are now in the driver’s seat, due to OTT. More than ever, consumers are able to find exactly what they want to watch and only pay for the content and services that they want. OTT provides the flexibility to adjust your models to the market for maximum uptake.

OTT is the ultimate platform for reaching your targeted audience directly with your content and delivering a premium video experience that you control. With OTT, providers can get immediate user feedback through direct engagement and interaction.