Man is a social animal and always wants to show himself in the society in a very presentable way. He likes variety, change and novelty. Old, stale, stereotyped and typecast things are not liked by him. He wants things to suit his changing moods, likes and dislikes and therefore, takes recourse to fashions. His hunger for being new, novel, refreshing, different, sensational and attractive makes him a fashionable being. To be fashionable is an integral part of his complex psychology. He feels bored, tired, fed up and in a rut by using the same clothes, styles, designs, food, colours, lines and textures after a certain period of time. What has been in fashion for sometime appears dull and tiresome and then he wants a change, something different, new and uncommon. This search for something thrilling, new, offbeat and unconventional gives rise to fashions.

Fashions are never static. They are always changing. What is in fashion today will become obsolete and out of date the next day. And people never like to be out of fashion. They want to be in the mainstream and flow along the current of the fashion. Fashions work as a very powerful force in the society and also reflect change, progress, prosperity and advancement. They influence human behaviour, etiquettes, moods and ideology in a way as no other thing can do. They are of much social and psychological significance and which is why to be out of fashion is to be out of the stream.

People living in cities and towns are more fashion conscious than their counterparts in villages and rural areas. In city life thousands and thousands of men and women belong to different classes and cultures live and mix up with one another and they have a lot of opportunities to imitate one another’s fashion or can improve upon the existing fashions. Newspapers, magazines, fashion shows, movies, television viewing, social gathering etc are a great source of changes in style and designs. Young men and women imitate the style of their film or sports heroes or heroines in everything – in clothes, hair clothes, hair styles, shoes, ornaments, foods and drinks and also in manners.

In big cities and towns there are fashion designers in droves. They are ever engaged in creating new fashion, styles and designs to increase the sale of their goods. The beautiful men and women are used as models to display their latest designs and styles. Fashion shows and parades are held in five star hotels, exhibition grounds and halls. It is big and well organised business and big cities like Bombay, Bangalore, Delhi etc are big fashion centres in India. The expert fashion designers can well in advance recognise the incoming and outgoing trends in fashion and taking advantage of it , create new styles and fashions. They produce consumer items in latest fashion and styles which may be described as avant-garde.

Fashions also change according to seasons and environment. They have to be in harmony with the moods, needs and lifestyles of the people. Changes in fashion are evolutionary than revolutionary. Sometimes changes in fashion look sudden and abrupt but actually it is not the case. Thry are gradual and in stages. Fashion practitioners know full well this evolutionary nature of it and take full advantage and make a fast buck.

Fashions are part and parcel of our life. They are essential and appreciable but it never means aping the west or slavish and blind imitation of others. It simply means to satisfy our urges of change, novelty and the latest. The tyranny of fashions should never be allowed to prevail.

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