How Covid-19 pandemic has hit the fashion industry hard?

The coronavirus outbreak has negatively impacted the fashion industry on every imaginable level; production has ceased, retailers have closed, and demand has plummeted.

As we all know that fashion is an industry that runs on change with new trends, styles, and whole new ranges offered up every season. To meet those demands, it must keep the supply chain working at full steam to stitch up and ship out new fashions at breakneck speed.

According to reports the Global Fashion Agenda in its Pulse of the Fashion Industry 2019 study “Fashion companies are not implementing sustainable solutions fast enough to counterbalance negative environmental and social impacts of the rapidly growing fashion industry”.

Now the global coronavirus pandemic has brought sustainability to the forefront. As an immediate threat to everyone’s health, it demonstrates how fragile we are as human beings and how our future health and happiness depend on the healthy environment that we have around us.

The coronavirus crisis has crumpled the social fabric of our lives and the fashion industry as well. Be it the way we address our financial goals or the way we dress are in our hands which has been automatically crushed after the attack of this deadly virus.

Even as fashion titans like Louis Vuitton, Prada, Gucci and some Indian designers are casting their bread upon the waters to create safe and sustainable clothing (including PPE kits), the most that we can do is wait. and watch!

Fashion historians believe that people changed their dressing style after the 1918 Flu Pandemic, the Great Depression and World War II. The 2020 Covid-19 pandemic is no exception.

But after all this, fashion has not been put down but has found new ways. The outbreak of the coronavirus pandemic has impacted all spheres but be its online retail, or traffic on e-commerce sites like Amazon.com, E-commerce sales grew during the initial six months of 2020 as everything became online. The online market of second-hand and recycled clothes, shoes and accessories has also seen a spike during this period. Many retailers from the fashion industry in the U.S. and other countries went all out to find a different way to send products into the hands of the shoppers and started shipping as it can be time-consuming but profitable. Added to that, many consumers simply aren’t interested in buying clothes right now. There’s so much focus on purchasing essential items to survive during the lockdown and I think everyone’s minds have naturally been focused on that. So fashion just becomes an after-thought or no thought.

You may nod and naff in equal measure, but it looks like Back to Basics. Now fashion trends are varying as the world slowly emerges from the global quarantine. With weddings now becoming more intimate, smaller in size, the fusion trends will find favour with both brides and bridesmaids. Mirror lehengas, organza skirts, pre-stitched sarees, necklet gowns, dhoti-crop tops in handwoven fabrics and hand-done embroideries with traditional textile techniques will trend. It will also help support the rural artisans and handloom communities.

Categories: Economy, Editorial, Learning, World