Day: January 21, 2022

OTT Platforms: Why Are They So Popular?

What is An OTT Platform?

An over-the-top (OTT) media service is a streaming media service offered directly to viewers via the internet without the traditional use of cable/satellite.

Over–the–top media services (OTT) platforms have become quite popular since the last few years. Due to COVID-19 outbreak in the country, many filmmakers are now releasing their movies on major OTT platforms, instead of waiting for the theatres to re-open.

Your Complete Guide to Over-The-Top (OTT) Advertising

REASON FOR RAPID GROWTH OF OTT PLATFORMS

1) Affordable Subscription-Based Service:

Most OTT platforms offer very pocket-friendly subscriptions. For example, the leading OTT player in the market, Netflix offers an Rs.149 subscription for mobile users in India. The variety of content offered for prices as low as that beats PayTV/Cable subscriptions by miles and we are not complaining.

2) Ease of Viewing Across Devices:

Another major point in favor of OTT platforms is that you are not stuck in front of TV or praying for good weather before the match starts because even the tiniest of raindrops render the UFO-like dish antennas useless. OTT platforms work across smartphones, smart TVs or laptops as long as you have a valid subscription. 

3) Ad-Free Streaming Experience:

This one is one big reason why OTT Platforms are getting more popularity than televisions and stuff. Wasting 15 minutes on seeing add is as irritating as it sounds. Plus it interrupts the interest while watching something. That is why the ad-free streaming experience is what viewers are investing their money and time for.

4) Flexible Subscription Models:

Unlike satellite TV/Cable subscriptions where they keep confusing you with choices that are barely any different from one another, OTT platforms offer straight-forward subscriptions. You get an all-access pass with only one subscription for Amazon Prime, whether monthly or yearly. Netflix offers multiple choices depending on how many screens are being used.

5) Ease Of Payment:

All your payments can be made online using debit/credit cards, online wallets or UPI payment options, or your Amazon pay wallet if it’s your Prime subscription. You get reminders over texts/emails before your subscription expires unlike Cable TV alerts on your TV screens that leave you more pissed off than mindful. You also don’t have to run to your local operator or spend hours on the phone any time the service is disrupted, which is a rare possibility in itself.

6) Better Choice Of Content:

The major reason most of us have taken to OTT platforms is definitely how different and fresh the content is as compared to satellite TV channels. On OTT platforms like Prime and Netflix, you can watch  pretty much anything from movies to web series to original content. Set your filters and let the algorithm recommend possibilities for compiling a list of your favourite shows to binge-watch on the weekends or late at night whenever you want, rather than waiting for it to air on the television. The originality of content is a major factor, just as much as the fact that we finally have the option to watch shows from all over the world and not just from your own country.

7) Convenience:

The best thing about the OTT platform is that it is differentiated from a normal TV set, it is based on the following slogan: “Anytime, Anywhere, Everyone”

  • Anytime – The user can watch their favourite shows at any time, because the shows are already on the web, except for just a few clicks;
  • Anywhere– User can watch shows anywhere, the only requirement is a gadget and internet facility (in case of online streaming otherwise shows can be downloaded also);
  • Everyone– Any person with any gadget can access the platform. You just need to create an account on that platform and can use it.

8) Quality and Fresh Content:

The OTT platform gives you the option to watch anything. People are also attracted to these platforms because they are tired of traditional TV serial especially Indian serial which is endless. The growing demand for fresh and original content has been addressed by these OTT platforms.

9) The World Is On Your Screen:

OTT service providers have done away with any remaining geographical barriers when it comes to the distribution of content. Now we can watch global shows at the exact same time as the rest of the world, or even premier football league matches! Similarly, even audio content distributors now finally have a global audience, leading to a tremendous rise in both revenues as well as growth opportunities.

10) Functional User-Friendly Interface:

Last but not the least, the use of AI technology in OTT platforms have created a far superior user interface experience than what traditional TV could even get close to. You see suggestions based on your browsing history and your preferred genres as soon as you launch the respective apps, as well as get alerted to upcoming launches, thereby engaging the users better without forcing them to constantly reach out for the remote control to change the channels.

With an increasing demand for content on OTT platforms, we can expect quite a few more media giants to jump on the OTT wagon. Given the potential for growth and promises of better content, it is safe to assume that OTT platforms are not going out of trend any time soon.

These are some of the epic reasons of why the OTT platforms are gaining such popularity than any other infotainment platforms.

SELF-CARE

None of the stress relieving activities will help you if you aren’t taking care of yourself.No meditation or yoga is going to get you the adequate sleep.The term self care describes a conscious act of a person in order to promote their mental, physical and emotional health.There are many forms of self care.It could be going out to get some fresh air or it could be about getting yourself enough and adequate sleep.

Unfortunately self care is considered as a luxury and not a priority by many bacuse of which they are left with the feeling of overwhelm and left inequitable to handle life challenges.Its important to make sure you are caring about yourself rightly and in every domain so that you also care for your mind, body and spirit.

Importance of Self Care:

  • Reduces anxiety and depression
  • reduces stress
  • Improves Resilience
  • Improving happiness
  • Increasing energy
  • Strengthens interpersonal relationships

According to WHO self care comes above everything else as it can help promote better mental and emotional health and help people cope better with illness.

Different types of Self-care:

Self care isn’t always about finding ways to relax. It is about finding the right way to care for your mental, physical, spiritual, emotional and social spectrum.In order to care for each of the above it is important to find a balance that can help you dress each of these areas. Sometimes you may need more self care in one area to find relief in another.

  1. PHYSICAL SELF-CARE: Your body needs a strong connection between your mind and body to function efficiently in its physical aspect. When you care for your body you’ll feel better too. Physical self care involves how much sleep one gets, how much physical activity one does and how well one cares for their physical needs.
  2. SOCIAL SELF-CARE: In todays busy world its difficult to make time for friends and its easier to neglect your relationships which at the end of the day makes you feel like yourself. Close connections are important for your well being.The best way to keep the connections are to work on them and put in time and efforts.
  3. MENTAL SELF-CARE:The way you think fills your mind with negative or positive energy which leads to your psychological well being which is as important as your physical well being. You mind find reading books or watching movies something that fuels your mind.Practicing self compassion and acceptance will help you live better with your psychological aspect of life.
  4. SPIRITUAL SELF-CARE: When a lifestyle includes religious or spiritual practices it makes life healthier. Nurturing your spirit however doesn’t have to involve religion.It can involve anything that helps you develop a deeper sense of meaning and understanding or connection with the universe which is good for our lifestyle.
  5. EMOTIONAL SELF-CARE:It is important to have healthy coping mechanism to your emotional feelings. Whether you talk to a close friend or your partner it helps you to process your emotions.Its important to incorporate emotional self care into your life. Emotional self care includes activities that help you acknowledge and express your feelings regularly and safely.

Therefore,I conclude by saying that self care in itself is the greatest form of care that people of todays generation more precisely need to take care of.

Women Empowerment

Women’s empowerment or female empowerment in its literal meaning can be said as the promotion of the women’s sense of self worth, confidence to believe in their own choices and decisions and paving the way for them to bring a social change for themselves and others also. In a nutshell, it talks about the restoration of the women’s confidence which they have lost from centuries of suppression.


Today, this topic is not merely a topic to consider but also has become a significant topic for the discussion in various fields be it economics or human resources. It has occupied its place in the global movement also and the manner in which it is gaining momentum, it will not be wrong to interpret that it will reach new heights in the coming years.


But despite its development and the progress, women and girls are still facing problems, precisely discrimination and violence, wherever they go. The notion of suppression is still imbibed in the minds of the suppressors and they are unable to accept a women’s viewpoint or opinion. They are unable to digest that a woman can also present some idea or thought which can prove to be constructive or productive in any area of life. Sometimes they do, but that is very few in number and what really this society wants is full credit and recognition.


There are many kinds of empowerment like economic empowerment, political empowerment, digital skills enhance political empowerment, cultural empowerment and so on. The basic thing which is present everywhere is that women should be given importance. They should be treated as equals and no one has the right to discriminate against them from any aspect in any phase of their life. And for this two methods which were taken into the consideration by the feminists are:
a) Raising Consciousness: To fight for the rights, one has to know what his/her rights are. It is the stepping stone. With this approach, feminists try to raise consciousness of women present out there that it is their right to be treated as equals. It is not a privilege that can only be enjoyed by few. If they are denied, they should fight for that. Not only that, its relation with the political and economical issues should also be taken into account apart from the personal struggles. Awareness of the root cause of their problems will initiate the need to be empowered.
b) Building Relationships with the women participants and their external oppressors: According to the scholars, bridging the gap between the relationships will reduce the power gap which is already prevailing in the society. The balance between the relationships is very important.


But still there are barriers present in women’s empowerment and equality because of the existent cultural norms prevailing in the society. Many of them have become accustomed to it. They have accepted the fact that they are lesser than men and happy with that only. And many men also don’t want to break or disrupt the already formed social structure. They themselves have accepted the societal norms and further inculcate in others also.


Lastly, I want to conclude with the fact that the movement of women empowerment still has to go on. It is not a project which can be achieved in 10-15 years. It will not stop unless this society change its mindset and changing of the mindset will take time. In this, the education and internet has to play a very important role in imparting consciousness and making them aware of the fact that women are equal as men’s. Nothing less and Nothing more.

THINGS ONE SHOULD KNOW ABOUT LIFE

If someone wants to obtain any skill or any certificate he or she often tends to take a test which shows if he or she is least bit eligible to proceed with it. What if there was a test of practical life which could tell us how good we are with our responsibilities and the challenges that come our way. What if this way we could give our best shot at a meaningful life?

Lets focus on a few aspects which would help us live life better and to its fullest :

  • Though life is unpredictable, planning is always a good idea: Carrying an umbrella won’t prevent the storm from happening but it’ll reduce the consequences anyway. Nobody can predict the future, none of us.Everyday brings in so many experiences and events which we face which can be made easier to handle with the help of planning.It helps you bear the consequences headstrong.
  • Great Friendships enhances the quality: Good friends always enhance the quality of your life. There are certain people who join for a certain time only which makes them temporary In our journey while some join us for an entire lifetime. Deep and long lasting friendships take a long time to develop. Invest in a few, you don’t need a lot. This is one of the cases where quality is over quantity.
  • Healthy Relationships make life richer: As for romantic interests, it’s okay to acknowledge that not all relationships will last, but it is wise to try to make them as healthy and as free from conflict as possible.When in a relationship, you’ll spend a lot of time with your partner. How much you enjoy that time will depend a great deal on your attitude, expectations and actions.Just like friendships, romantic relationships also require work to maintain. And they are a team effort. You must be willing to contribute an equal amount to your partner.Eventually, you may find a life partner. Even when you do, don’t neglect to keep putting in the effort.
  • Core values should be known and valued: Like they say,”When you don’t stand for anything, you fall for everything”. Our values are what make us stand for the right.Life gets complicated at times and some decisions carry emotional baggage. It’s easier to take such decisions when you know whats important to you.Once you settle for whats important to you, you can confront things better.
  • Life is better when you invest in your health : Unlike the several materialistic things lying around you which have a quick replacement your body needs maintenance and can’t be replaced with anything else.So learn to do things which will help keep your body in better conditions. Practice habits that lead to a better life for a longer and most importantly healthier life.
  • You always have a choice: One common mistake we all make it assuming that we don’t have a choice whereas there’s always a choice. One should always do what he wants to instead of doing something else because he or she thought they didn’t have a choice. If made a wrong choice, no worries, follow the next best step after that.
  • Unhealthy relationships also make your life unhealthy: Toxins are poisonous. So are toxic people. They will sap your energy, discourage you, frustrate you, and in a myriad of ways, make your life more difficult.Avoid them if you can. If it’s impossible to avoid them, figure out how to mitigate their destructive potential.
  • Failure is your teacher, not you enemy: Failures are inevitable. Big failures and small failures. Failure is a valuable teacher but you must be a willing and a teachable student. Its said that the only thing more painful than learning from experience is not learning from your experience.
  • The art of saying NO: Through the journey of life you will figure out there are people who will be controlling or manipulativeandf influence you towards their agenda. Never let such people succeed in their agenda. Always know your way out by telling no. Its very important for you too learn to do what you want to instead of somebody else controlling it.
  • This too shall pass: On your journey there will be times when your life won’t turn out to be the way you imagined it. You have to get through that part of life as well like you do for the others.Don’t focus too much on your circumstances. Don’t spend too much time thinking about how good things used to be. Learn to accept what you cannot change.Say, “It’ll be okay, just not today.”

Women Should Also Be Financially Independent

Enough has been written and spoken about financial independence especially with reference to women in the last two decades. But what does financial independence for women mean? It is subjective and can mean different things to different women. For a working woman, it may mean being able to make her own financial decisions or being able to sustain herself financially. For a homemaker, it may mean being able to spend money whenever she wants or being able to sustain herself during emergencies. 

a basic level, financial independence makes women feel more secure and respected irrespective of their socio-economic background. This automatically has a relay effect not just on women but their families, society, and the country at large. More financially independent women mean a more progressive society that is healthier

When women work, not only do they become financially independent, they have a huge influence on the larger society and the nation. Their income contributes to the family income. The family lifestyle, savings, children’s education, old-age funds, all get positively impacted. Cash in hand and hence buying capacity improves thereby impacting the economy. The impact of increasing participation of women workforce on the GDP is well documented. When the GDP of the country improves, it is not only the women who benefit, the whole nation benefits and all those naysayers who say women should stay at home also benefit.

Here’s why every woman needs to be financially independent, married or not –

1️⃣To Pre-empt emergencies: 

Every family needs to be prepared for a contingency. Layoffs are more frequent, jobs aren’t super secure and neither is life. If the husband is the sole bread earner, with the wife and kids being dependent on him, then there is reason to worry for the family. Panic tends to ensue in the time the man finds a new job. With most families running the risk of multiple EMIs, it makes sense for the lady of the house to also hold down a job.

2️⃣To meet the rising cost of living:

 Inflation, as we all know, has risen noticeably in the last few decades. To own a decent home, send your kids to a good school and live an above average standard of living has become very high. Hence, 2-income households certainly fare better. Women who are financially independent can not only contribute to the everyday expenses of the household, but also help to meet the family’s financial goals.

3️⃣To feel responsible and boost morale:

 Financially independent people are capable of taking their own decisions and don’t have to depend on anybody. This increases their self-respect and makes them more confident to face any kind of situations in life. Many women from conservative backgrounds with dreams and aspirations depend on their partners or parents for their fulfilment. Being financially independent, will enable them to self-sufficiently fulfil their wishes – enhance their skill-sets, go for a trip with friends, or even buying things that they want and so on.

4️⃣To stop feeling dependent

: No one should have to tolerate domestic violence or abuse, much less because they’re financially dependent on their partners. Therefore, it is extremely important that every woman becomes financially independent so that they never have to feel helpless in life.

To be a role-model: A woman who can support the needs of the family financially, socially, emotionally and so on is a role model for her children to show them that gender bias is created by the society and doesn’t mean anything when a woman is strong, confident and sure of herself. The children learn from what they see. If kids see that their mothers are financially independent, they will also understand the value of money and be inspired to be self-sufficient in life when they grow up.

In the end ,Every woman is a human being first, with the right to choose her own path, with the right to express what she wants to do, and go after it without hesitation, without the fear of being judged, without the hindrances of what society believes she must do. There are no right or wrong answers except for what are her aspirations, and what she wants to achieve in life, And she is answerable to no one but herself!

It is extremely important for all women – be it married, single, separated, widowed or divorced to be financially independent. However, it is important not to financial independence with financial security. A monthly pay cheque in your bank account alone cannot render you capable of meeting all of your financial goals. It is how you plan and manage your finances which will result in fruition of goals later in life.

All about James Webb Space Telescope

History

The success of Hubble Space Telescope after its repair mission in 1993 motivated the organizations to make a larger infrared light telescope that could see the past better. Hubble telescope system’s temperature interfered with the infrared radiation it received from the outer space. A new innovative next generation telescope was needed which was faster , better and cheaper. In 2003, NASA’s initial contract for James Webb Space Telescope(JWST) was $824.8 million collaborating with European Space Agency (ESA) , Canadian Space Agency(CSA). in 2005 after major redesign and re-planning , the mission cost reached a hefty amount of $4.5 billion. The telescope has a history of major cost overruns and delays due to backlashes from people and lack of funds.

Nevertheless, JWST launched on December 25, 2021 in Ariane 5 rocket from NASA Goddard Space Flight Centre, French Guiana. this orbiting infrared observatory will complement and extend the discoveries of the Hubble space telescope.

The telescope will cover a wavelength of 0.6 – 28.5 microns for the light falling from red till mid infrared wave spectrum .

Location

JWST will not orbit earth but will be move in a orbit of second Lagrange point(L2 point) which is about 1.5 million km away from the earth. The L2 point is sufficiently near to the earth allowing proper signal communication and the sun shield will prevent any infrared radiation coming from the Sun.

Sun-shield protection

For it to make observation in the infrared spectrum , it must be kept under 50K (−223.2 °C) otherwise the infrared radiation from its system , the earth , moon and sun will interfere with the data. It uses a large 5 layered tennis court sized sun-shield to block that radiation and maintains its surface temperature. the single layer is as thin as a human hair and made with polyamide films . the membranes are coated with aluminium from both sides and a silicon doped layer facing the sun. the shield can be folded 12 times to fit in the Ariane rocket .

The Honeycomb mirrors

The primary optical mirror is beryllium reflector with area 25.4 m2 . gold is used to coat all the 18 mirror segments because it is a highly reflective material for infrared wavelength. The honeycomb pattern utilizes the best use of space available and are also deployable .

Mission goals

  1. Search for galaxies formed after the big bang . It can look 13.5 billion years into the past , about 400 million years after the big bang.
  2. How galaxies evolve.
  3. Observe the formation of stars.
  4. Measure physical and chemical properties of the planetary systems including the Solar System.

This mission will take the Space Science to the next level, thanks to our Scientists……

THE NOTION OF DEATH IN ANDREW MOTION’S “THE LAST CALL”

Sir Andrew Motion, known for his narrative poetry is an English poet novelist and a biographer. He served as the Poet Laureate of England from 1999 to 2009. The “Last Call” is a short poem about the thoughts of a person who is at the edge of death. In a humourous way he thinks about his situation. Usually death is presented in a dark or melancholic manner. But here the narrator accepts death in a more positive light.

As the title implies, death, the last call comes to the narrator. Death is personified as “he” and the narrator,l says that he calls him to “come near”. Here, the narrator decides to answer the call of death with pity. But later the poet finds that death loves him. So then the poet reciprocates the love and he loves death back. Thud there is a constant love for each other and he embraces death.

The omnipresence of death is represented by the poet. Everyone knows that death is inevitable. Death is a companion for everyone from birth itself. Every living being are gradually moving towards death in their life. So this awareness about the omnipresence and inevitability of death is the reason for the poet’s acceptance of death. The transformation from pity to genuine love is the result of this belief that death is one’s constant companion. Thus in the short, humoristic way poet represents the notion of death. Death is presented in a more light, positive way by Andrew Motion.

“VIEW OF A PIG”: THEMES

Ted Hughes popularly known as animal poet portrays animal as better than humans. He has love and devotion for nature as well as animals. He believes that animals do not live under the fear of morality. Even though the themes of Hughes’ poetry is nature and animals, he do not romanticize them. But for Hughes poetry is a “journey into the inner universe” and “an exploration of the genuine self”.

In this 1959 poem “View of a Pig”, Hughes represents the pig through which he implies human characteristics. The pig mentioned in the poem is not just dead, but “too dead”, “less than lifeless”. The pig is referred to as’it’ in a cold way. The vast sized pig lie its “eyes closed” , and “it was like a sack of wheat”. Even though the narrator observes pig for a long time, he doesn’t feel pity for dead pig. He is frustrated, by thinking that how this pig could be moved. In the lines “the gadh in its throat was shocking”, is the first indication of the cause of its death. But that was shocking, not pathetic. The eating habit of the pig is mentioned as “they eat cinders, dead cats”. For a long time the narrator stared at the pig without feeling any remorse.

While analysing in a postmodern context, the themes of passivity, alienation and the lack of humanity of the post war era can be found in the observer’s behaviour. The poem can be also analysed in the finality of death. Hughes merely depicts the weight of the pig like “sack of wheat” to show that there is no life, only the body is left. The animal slaughter and industrial farming and also the cruelty of human beings can also be found in the poem.

How to use Groww? Create Demat account in Groww App

Groww is an investing platform for investors. Groww provides many options to invest in. You can invest in stocks, mutual funds, gold bonds, and IPOs. Groww is available on android devices, ios devices, and also available as a web application.

Groww is owned by Nextbillion Technology, headquarters at Bangalore, Karnataka, India. Groww app provides all charts and analysis at your fingertips.

Download link :

Android – Google Play Store

iOS – App Store

Web App Link: Groww Web App

Features provided by Groww App:

  • User-friendly interface for beginners
  • Zero account opening charge
  • Free Demat account opening and zero AMC charges
  • 0% commission on direct funds
  • Deposit money using UPI
  • Groww is safe and secure with more than 20 million trusted users in India

Create Demat account in Groww App:

  1. After downloading Groww app you have to login using either google account or any other email id and you will receive an OTP for email verification.
  2. In the next step you will enter your mobile number and for verification you need to enter the OTP received on entered mobile number.
  3. Next, enter your PAN number and date of birth
  4. Then you need to choose your occupation, salary and trading experience from the options shown
  5. Enter your mother and father’s name.
  6. Now you need to enter your bank account number and IFSC code. Groww will credit Rs.1 to your bank account to verify your account.
  7. After successful bank verification, you have to take selfie and upload in Groww and then you need to give signature.
  8. Then using Aadhaar eSign, you need to verify aadhaar using OTP verification on your mobile number linked with aadhaar.
  9. You have completed the account creation process. Groww will take maximum 2 days to verify your documents and you will get notified after successful verification.

After verification, you can start investing in different investment options.

Groww is a SEBI registered advisor under the name of Finvantage Investment Adviser Private Limited based out of Bangalore. Their registration number is INA20008981.

The Era Of Digitalisation

Even those who remain in their current positions will need to be trained in the emerging new technologies of the digital age. This transformation could be a key proposition as organizations seek specialized skills in their workforce to achieve their business goals and add value to the business. Of course, improving the quality of solutions through digital transformation is not only about technology companies.

Companies that understand the technologies of the digital age know that customers have a choice. This is why digital marketing and strategy is mainstream and the focus for starting digitalization. To succeed in this new digital age, businesses must use digital technologies in everything. Start digitizing, the truth is that innovation will never stop.

The era of digital transformation has arrived for companies of all sizes and types, from Fortune 500 companies to startups. The influence of digital technologies prevails in all areas of our lives, and therefore the current era is also called the “digital age”. The process of digitization began about fifty years ago with the advent of information technology and digital electronics.

Today, we are probably alone in the midst of a transformation between the pre-digital era and the post-digital era. To truly understand this progression, it is important to see where we come from and where we are going. When trying to understand what the digital age is, it is important to understand that it is driven by technology.

India’s industry has shifted to digitalization, with some industries able to recognize and capitalize on the benefits earlier than others. With access to “big data” and artificial intelligence algorithms, companies in the digital age can make data validate almost any conclusion they want. In 2020, we have been consuming more information through digital data and video at home, in our hands, and on demand. Digital technologies open up enormous opportunities in accessing, storing and transmitting information, and digital reading environments offer ways to present information that is difficult or impossible to obtain in the form of text on paper.

Digitization improves many processes in several ways, email and automation being one of them. Just like electricity and its impact on corporate and individual life, digital technologies will also become ubiquitous. Along with these advances, the changes in network speeds with the deployment of 5G and the devices capable of accessing those speeds will further advance the technology of the digital age. Social networks are taking over the digital world and their population is increasing year by year.

With multiple social media platforms available around the world, many companies are considering social media as an integral part of their marketing strategy. It is a wise decision for a company to include social media in their marketing campaign as they are online 24/7 waiting for a customer to check out a product to purchase or a potential customer who is looking for a service to use in their business.

From time to time, no matter which social media platform a company uses, the algorithms change. Well, digitization is any process in which information is converted into a virtual or digital format and organized into bits. To explore this new form of work, characterized by rapid change and transformation, mainly digital publications of literature and statistics were used.

Based on this data, several papers are being prepared, some of which have already been presented at the Digilog talks, the EPSA conference and the DVPW congress. The practical part presents the advantages and disadvantages of digital nomadism, opportunities and challenges, and based on this, possible recommendations for action and possible future strategies for employees, self-employed workers and traditional companies are obtained. The theoretical part explains and delimits the terms underlying the work, and presents the concept and development of digital nomadism.

Digitalization targets a wide range of cutting-edge issues seen by the Company, which include ensuring adequate broadband bandwidth to provide legitimate and versatile association administrations (correspondence administrations) with data for all segments of the population at large, which varies by age, gender and occupation. . Government agencies have sent out various plans to people working in different fields to promote digitization and also to reassure people that this is a reliable, fast and beneficial change. In all scenarios, it seems to be beneficial to enhance the digital skills of stakeholders.

We show that digital agricultural policies do more than replace analog technologies used in traditional agricultural policies. In particular, it provides opportunities for better spatial targeting and tool customization, including results-based grants.

Digital transformation can also improve the quality of solutions through managed and incremental product launches. Every company’s path to digital transformation will be different because each company has unique needs and goals.

As digitalization disrupts society and business models, it presents both a challenge and an opportunity for compliance managers. This transformation is more than ever a compelling argument to emphasize the importance of business ethics in the conduct of any business. Walk the Talk management sets the tone for values ​​throughout the organization, not just by maximizing efficiency, monitoring business processes, and automating compliance reviews. He will explain what will be required of traditional employees and digital nomads in the future, what opportunities and risks will present and what adjustments traditional companies will have to make.

In the near future, companies as a relevant target group will be interested in digital nomads on two fronts. Using digital technology and understanding them are two completely different beasts. Nearly 80 percent of companies are reportedly pursuing digital initiatives, and nearly 70 percent believe they need to invest in digital strategies to remain competitive.

This era of modernization is being supported in Belgium by the rebuilding plan of Wallonia, a community organization created to provide direct support to local authorities in the field of information technology and digitization in order to achieve the following dual goal. Hence, in order to promote and work with this developing new idea of ​​digitization, the government sent a program called “Computerized India”. However, it remains unclear what the digitalization of the sector will mean for future agricultural policy.

These include 1) digitalization of the sector in line with current directions at current rates as a base case, 2) strong digitalization of the regulatory government, 3) use of autonomous agricultural technologies, and 4) digitalization of the food business. Technology-based pricing strategies, such as dynamic pricing, have become widespread across industries around the world. If you want to find your products and/or services on search engines like Google, Bing, and others, you can include search engine optimization (SEO) in your list of digital marketing strategies and strategies. The search engine is definitely and will be on the list, especially in digital marketing.

They do this to make it easier to manage, control and monitor water consumption in real time. An amplification of this is digital or modern nomadism, in which people work multi-locally from home, in the office, in specially equipped co-working spaces or on the street in so-called transit zones, such as at the airport. However, if a company invests resources in alleviating its operational and implementation weaknesses by leveraging digital transformation (in this case, by automating manual processes), it can bring the continuous added value of mobile capabilities to market faster.

Covid-19: Biodiversity Conservation– Our Solutions Are In Nature

The social energy generated by the COVID-19 pandemic provides an opportunity to develop and implement many new ways to build sustainable and adaptable relationships between people and the rest of nature. The public can be prepared for a recovery that includes effective and sustainable biosecurity with elements of human health, biodiversity conservation, and climate change adaptation as a package based on sustainable development principles. A biosecurity approach that simultaneously tackles the COVID-19 pandemic, biodiversity loss, and climate change crises can leverage economic incentives for greener national economies.

Increase investment in the conservation, sustainable use, and restoration of biodiversity. Set biodiversity spending targets for COVID-19 stimulus measures and recovery plans. . For example, the German International Climate Initiative (IKI) is implementing a €68 million Crown response package that will, among other things, provide financial support for the conservation of nature reserves in IKI partner countries to address the immediate impacts of COVID-19 (Platform Redesign 2020, 2020 [101 ]). For example, the EU has introduced a new biodiversity strategy as part of its Green Deal, which proposes introducing new conservation and land-use planning targets, including a commitment to ensure that at least 30% of Europe’s land and seas are protected areas by 2030.

In other countries, the integrated protection of biodiversity has been recognized as a key component of a successful green recovery from COVID-19. While the overall environmental impact of the blockade and other pandemic policies has been mixed, COVID-19 has helped highlight the importance of protecting biodiversity. Because the COVID-19 pandemic is similar to the COVID-19 pandemic but is of greater global concern than recent past zoonotic pandemics such as SARS, the current pandemic provides additional opportunities to reframe conservation monitoring in favor of public health (Jones et al.., 2008; Morse et al. al., 2012; Zinsstag et al., 2011), as well as to understand the biodiversity changes associated with the global extent of human isolation and the long-term effects of sustaining the social and behavioral changes associated with the pandemic (Bates et al., 2020; Cheval et al. ., 2020; Soga et al., 2021; CS1, CS2, CS3, CS5, and CS6).

Understanding how the current epidemic will affect biodiversity conservation in the short and long term, and to what extent this impact will differ from past disturbances, is critical to achieving biodiversity conservation outcomes in an uncertain future. The global COVID-19 pandemic shows how changes in the scale, type, and extent of human activity can affect biological conservation. Conservation of natural habitats, in turn, requires profound changes in human food production and human encroachment on remaining natural habitats.

Decisions to prevent pandemics and protect nature must be permanently elevated to the highest levels of government. In the absence of this awareness, protecting the environment and biodiversity in a post-COVID-19 world may be pushed further down the national and international agenda. Conservation research is unlikely to be a government priority during the post-pandemic economic recovery, and conservation biologists need to communicate the many benefits that this research and biodiversity itself brings to society.

The diversion of funds for more urgent purposes, as well as travel restrictions, are likely to have a direct impact on research activities such as long-term monitoring programs, prioritizing conservation of species and ecosystems, social-ecological research involving humans, and poorly studied expeditions. places. Immediate impact Conservation and development projects that require human presence, such as monitoring protected areas, treating plant and wildlife diseases, and eradicating invasive alien species, may fall by the wayside. Concerns persist that the COVID-19 pandemic will trigger hasty government action that will harm conservation efforts or spark a social backlash against species considered to be vectors of zoonoses, with negative consequences for the local conservation of these species and their habitats (MacFarlane & Rocha, 2020). ). There are huge risks that when COVID-19 vaccines are available and memories of the crisis fade, so will the resolve to prevent pandemics while conserving biodiversity.

There is no doubt that our immediate priority in dealing with the pandemic must be to protect people and prevent its spread, but our long-term strategy must be to combat deforestation, biodiversity loss and the illegal wildlife trade. There are countless benefits to strategizing and investing in natural solutions for the planet’s holistic well-being. We need to understand the simple fact that nature does not need people, but people need nature.

Covid-19 has provided us with a great opportunity to re-examine our lost relationship with nature and to put nature at the center of our decision-making. COVID-19 is our opportunity to redefine our relationship with nature and rebuild a more environmentally responsible world. Combatting the current coronavirus (COVID-19) pandemic and protecting against future global threats requires proper management of hazardous medical and chemical waste; robust integrated management of nature and biodiversity; A good recovery”, a clear commitment to creating “green” jobs and facilitating the transition to a carbon-neutral economy.

The current pandemic is a wake-up call for all of us to build a resilient economy together, conserve nature and biodiversity, to regain lost glories. Because the theme of the International Day for Biodiversity 2021 suggests that we are part of the solution for nature, and solutions are indeed nature’s. Other zoonoses and devastating global pandemics are inevitable unless we fundamentally rethink our relationship with nature.

The emergence of COVID-19 has highlighted the fact that by destroying biodiversity, we are destroying the system that sustains human life. The positive and negative impacts of Covid-19 on biodiversity resources are predictable as the current pandemic intensifies as population grows around the world. The Covid-19 pandemic has affected virtually every sector and sector of biodiversity conservation at the local, regional and global levels (Corlett et al., 2020).

Its impact on biodiversity conservation is numerous and can be both negative and positive, but the negative impact outweighs the positive (Muhumuza and Balkwill, 2013; Roe et al., 2015; Corlett et al., 2020). Like previous outbreaks, Covid-19 has resulted in the inability to manage protected areas and implement conservation programs due to a complete lockdown (Corlett et al., 2020). The consequences of Covid-19 are inevitable as anthropogenic pressure on the natural ecosystem is reduced due to the blockage of social and economic activities. Protecting biodiversity contributes to social and economic resilience4 Integrating biodiversity into the recovery from COVID-19 is important not only to prevent future pandemics; it is also vital to economic sustainability and human well-being.

Investing in nature has immediate and long-term benefits for economic development and social stability, health and well-being, and climate resilience and biodiversity conservation. Based on this experience, we must be part of the solution to create nature through reforestation, preserving existing forests and other landscapes that are home to biodiversity.

These civil society engagement efforts can become more effective tools for biodiversity conservation and awareness raising. Since the beginning of the pandemic, there have been numerous changes in national and international conservation policy and practice. Growing political interest in biodiversity conservation is fueled by the recognition that our economy is heavily dependent on nature and that proper protection and management of biodiversity ecosystems can help address other social challenges, including climate change.

Communication Gap in today’s Youth

The most significant problem which today’s youth are widely facing is the problems associated with the generation gap. They are neither considered to be that big enough to take all the duties and responsibilities on their own shoulders nor they are considered to be that young to be all pampered and treated like a child.


To begin with, it will not be wrong to say that generation gap is now placed equivalent to the communication gap. It is so called because the younger ones are not able to freely express themselves to the elder ones. There are many reasons for that but the main and foremost reason is that they feel the elder ones will not understand. They will not obviously consider their point of view and what will finally happen is the judgement taking place. They will be judged and that fear of being judged stops them from sharing anything with their elder ones. Apart from being judged, one another fear is also present of being punished. It is a true fact because there are parents present out there who punish their children when their child shares anything with them. They are punished for their acts as well as for their thoughts. This is the reason that children from the very initial stage of their life stops sharing anything with their parents or elder ones.


Further, when these children become youth they are faced with numerous problems and there is no one out there who can guide them or give any advice. In their childhood, they stopped sharing their thoughts with their parents and now this has become their habit. In normal case, this habit would not pose as much problem as in the cases when there is a conflict between a parent and a child. It will bring sourness in their relationship when communication will not happen.


Often, then the youth face the major problem. The problem where they are neither considered old enough to take up all the responsibilities nor too young to be pampered like a child. There exists a strong dilemma in which they have to juggle and make a place for themselves, take their own decisions whether it be personal or social.


This leads to the change in their temperament. It starts rising high often. They become frustrated. In some cases, youths become silent and in some cases they become very arrogant and rude. Their indiscipline is quite evident in their acts or actions.


Lastly, I want to conclude with my opinion that habit of sharing and communicating is very important from the very initial stage of one’s life. If one will not communicate their thoughts, opinions and ideas with their elder ones or parents, they will not be shown the right thing to do. In a nutshell, they will not be guided and shown the right path. This communication will further solve their problems in the future or at best pave the way to come out from the problem. Better communication will lead to better understanding. The parents will understand that what their child is facing. They can assure them regarding that. And so less and less pressure will be taken by the today’s youth. It will help them making their own place.

Startups to leverage " Deep Tech " to build solutions for local & global markets

 The Minister of Commerce and Industry, Consumer Affairs, Food and Public Distribution, Shri Piyush Goyal today called upon the Indian industry to aim for raising 75 unicorns in the 75 weeks to the 75th anniversary of Independence next year.

“We have added 43 unicorns added in 45 weeks, since the start of ‘Azadi ka Amrit Mahotsav’ on 12th March, 2021. Let us aim for atleast 75 unicorns in this 75 week period to 75th Anniversary of Independence,” he said, while releasing the NASSCOM Tech Start-up Report 2022.

Shri Goyal said Startup India started a revolution six years ago and today ‘Startup’ has become a common household term. Indian Startups are fast becoming the champions of India Inc’s growth story, he added.

“India has now become the hallmark of a trailblazer & is leaving its mark on global startup landscape. Investments received by Indian startups overshadowed pre-pandemic highs. 2021 will be remembered as the year Indian start-ups delivered on their promise, – fearlessly chasing opportunities across verticals – Edtech, HealthTech & AgriTech amongst others,” he said.

Shri Goyal lauded the ITES (Information Technology Enabled Services) industry including the Business Process Outsourcing (BPO) sector for the record Services exports during the last year.

“Services Export for Apr-Dec 2021 reached more than $178 bn despite the Covid19 pandemic when the Travel, Hospitality & Tourism sectors were significantly down,” he said.

Shri Goyal said the Prime Minister Shri Narendra Modi has declared 16th January as the National Startup Day, showing his commitment to take the innovation culture to every nook and corner of the country.

“We all celebrated this innovation spirit through Startup India Innovation Week, during the last week as part of ‘Azadi ka Amrit Mahotsav’. PM’s interaction with Startups a week ago has supercharged the courage of our innovators,” he said.

Shri Goyal said the Government has taken several steps to boost startup ecosystem, –

  • Removing problems of ‘Angel tax’, simplification of tax procedure & allowing self-certification and self-regulation towards which we are moving
  • Reducing burden of over 26,500 compliances
  • Decriminalization of 770 compliances

Shri Goyal said the New India is today being led by new troika of Innovation, Technology & Entrepreneurship (ITE), which in a way has grown further from the original ICE (Information, Communication & Entertainment).

“I remember when ICE was introduced many years ago, we were excited about the new information age. Today, that same vibrancy & excitement is witnessed in the way our startups are growing in the ITE areas,” he said.

Shri Goyal said India’s unique digital infrastructure – Aadhaar, Digilocker, Fastag, Cowin, UPI etc. have enabled Access & Affordability.

“The Cowin portal showed the world that Indian could run world’s largest vaccination programme efficiently & effectively, with complete mapping & monitoring done digitally. UPI has helped new age technologies in reaching the common man at affordable prices,” said Shri Goyal.

“The next “UPI moment” will be the ONDC (Open Network for Digital Commerce). The first-of-its-kind globally, ONDC to enable interoperability between eCommerce companies, providing equal opportunity to small & large players, will help control digital monopolies & make industry more inclusive for buyers & sellers alike, empowering MSMEs to unlock innovation & value,” he added.

Shri Goyal unveiled a five-point plan as the way forward for the NASSCOM:

     1. Emphasize on basic & core needs of people, – providing better access to financial          services, education & healthcare; solutions to problems of farmers, etc.

     2. Focus on High growth & Job creating sectors, – Advertising & Marketing, Prof. services, Fitness & Wellness (Yoga becoming popular globally), Gaming, Sports, Audio-Visual services

     3. More & more startups should leverage Deep tech to build solutions for local & global markets, – AI, IoT, Big Data, Data Analytics, Blockchain, Virtual Reality, 3D Printing, Drones, etc.

     4. We have a lot of potential in Startups from Tier-2 & 3 cities. If we give them more support & proper mentoring, they could also play a much greater in the years to come.

     5. India will assume G20 presidency in 2023 – suggest ideas on themes resonating with our vision to solve global issues.

Shri Goyal hoped this momentum of the Indian Startup ecosystem will continue in the current year and the years to come.

“While 2021 was a year in which we defied all odds, 2022 will be the breakthrough year which will unlock country’s exponential value. ‘India at 100’ will be renowned as a Startup nation. But as PM Modi said yesterday in his speech- the “Amrit Kaal,” the coming 25 years – are the period of utmost hard work, sacrifice and tapasya,” he said.

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Netaji lived, lives and will continue to live in the Hearts of Indian People

 As part of   125th birth anniversary celebrations of Netaji Subhas Chandra Bose, Press Information Bureau and Regional Outreach Bureau, Government of India, Jaipur organized a webinar in connection with “Parakram Diwas”. As part of Azadi ka Amrit Mahotsav, Government of India has declared the birth anniversary day of Netaji Subhas  Chandra Bose on 23rd January to be celebrated as Prakram  Diwas every year. Dr. Anita B. Pfaff (Daughter of Netaji Subhas Chandra Bose) and Ms. Renuka Malakar (Grandniece of Netaji Subhas Chandra Bose) participated in today’s webinar as key note speakers. Sh. Mahesh Chandra Sharma (Senior Journalist) also addressed the webinar as a guest speaker.

(Dr. Anita Bose Pfaff addressing the webinar)

Dr. Anita Bose Pfaff, daughter of Netaji Subhas Chandra Bose who joined the webinar from Germany, said that Netaji lived, lives and will continue to live in the hearts of Indian people. Though her father Netaji was a devout Hindu but he  had respect for all the religions. Dr. Anita said that her father dreamt of an India where all religions coexist peacefully. She said that Netaji was a champion of gender equality. His vision was to build a nation where men and women not only have the same rights but can also deliver same duties. It is on the women themselves to emancipate, women should win and they can win. Dr. Anita Bose also gave a detailed description on the life and contribution of Netaji Subhas Chandra Bose in the freedom struggle and nation building. She said that Netaji had a vision for financial and economic strength of India and had set up a planning commission even before India got independence.

Ms. Renuka Malakar, the grandniece of Netaji Subhas Chandra Bose, former Secretary General and currently Trustee of Netaji Subhash Bose INA Trust Delhi-India, said in her address that Netaji had extreme love for his countrymen. Youth of India are its future. She urged that the youth should keep the nation uppermost in their minds and if it happens no one can stop India from progressing.

(Ms. Renu Malakar addressing the webinar)

While elaborating on the life of Netaji Subhas Chandra Bose, Senior journalist and writer Sh. Mahesh Chandra Sharma said that as Netaji gave top most priority to the nation, youth should also strive for the nation which is united, powerful and free from religious and cast based discrimination. He said that the dedication of Netaji Chandra Bose towards the nation remain the inspiration for the youth in India.

 

Earlier in the webinar, Dr. Pragya Paliwal Gaur, Additional Director General (Region) PIB delivered the inaugural and welcome speech. Dr Paliwal first welcomed and thanked Dr. Anita Bose Pfaff, daughter of  Netaji, for giving her precious time and it was an honor to have her and Ms. Renuka Malakar in the webinar of Press Information Bureau.  She said that in order to honor and remember Netaji’s indomitable spirit and selfless service to the nation, Govt of India has decided to celebrate his birthday on the 23rd day of January every year as “ParakramDiwas” to inspire people of the country especially the youth.

The webinar was attended by more than 200 participants which included soldiers of BSF, cadets of NCC, young volunteers of  Nehru Yuva Kendra Sangathan and other officials from various part of the country. In the end, a video made by the Ministry of Information &Broadcasting on role of Netaji Subhas Chandra Bose in the freedom struggle of India was also played during the webinar. Sh. Pawan Singh Faujdar, Deputy Director PIB Jaipur, conducted the webinar.

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Simplicity of operations and transparency should be the focus of National Single Window System (NSWS)

 The Minister of Commerce and Industry, Consumer Affairs, Food and Public Distribution, Shri Piyush Goyal has said simplicity of operations and transparency should be the focus of the National Single Window System (NSWS). Chairing a review meeting of the NSWS platform, Shri Goyal said there should be complete end-to-end testing of one set of approvals for each of the integrated Ministries on the NSWS portal.

The digital platform of NSWS facilitates investors to identify and apply for approvals. It supports information across 32 Central Ministries/ Departments and the platform has 14 States onboard namely Andhra Pradesh, Assam, Goa, Gujarat, Himachal Pradesh, Karnataka, Madhya Pradesh, Maharashtra, Odisha, Punjab, Tamil Nadu, Telangana, Uttar Pradesh and Uttarakhand. The process for inclusion of 6 more States is in progress.

Shri Goyal said, in order to ensure faster approvals and save time, better communication strategy should be planned. To spread awareness about the platform, he directed that presentations be made before large corporations and to the Indian Missions abroad.

The Minister said a Chief Information Security Officer should be nominated to work exclusively for the security and risk monitoring of the NSWS portal. There should be no duplication of efforts and no physical interface, he said. “If any physical interface and interaction is needed, then it will be done through video conferencing on NSWS; Video Conferencing should be recorded and remain documentary evidence,” said Shri Goyal during the review meeting held on 19th January.

The minister stressed on the importance of user feedback. “It is critical to meet timelines which can be possible through continuous upgradation of the system,” he said.

Shri Goyal said that a meeting with States and UTs be organised next month to bring more states onboard the NSWS.

The Know Your Approvals (KYA) service is live on the NSWS with 544 approvals across 32 Central Ministries/ Departments. A total of 3,259 approvals are listed. Efforts are under progress to ensure that 13 more Ministries/Departments are onboarded by 31st March 2022 with another 360 approvals/registrations.

The first approval through the NSWS portal has been granted on 11 January 2022 to M/s CMR-Kataria Recycling Private Limited for the Vehicle Scrappage Facility RVSF, Kheda, Gujarat with a capacity of 67,000 vehicles. The approval has been made possible within a timeline of 63 days since RVSF application was submitted online on 08 November 2021.

 

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