Search Engine Optimisation or SEO is the process of improving the quality and quantity of website traffic for a website or web page, through the use of search engines. SEO can be quite helpful in the realm of organic marketing, that is, it helps to generate unpaid traffic for a website or webpage. Ranking higher on search engine’s result page indicates a good SEO.

In order for small scale business owners to make a substantial online presence, developing SEO is of paramount importance. Learning to optimise search engine to the most of  their advantage is a big advantage when it comes to selling of products and services. However, SEO is not just limited to benefitting businesses, but it is useful to rank any and every thing that we look for in search engines result pages. Having good SEO will help your website rank higher in searches, thus increasing your website traffic.

How does SEO work?

Search engines such as Google or Bing have bots that crawl or go through different websites and web pages, and collect information. These information are then indexed, that is, categorised to give the searcher exactly what they are looking for, when they are searching. After indexing the information, it is analysed to check for accountability and accuracy related to the given search query, and are then ranked accordingly in the search result pages.

Having a good SEO equals to higher rank in search engine result pages. SEO solely depends on organic search rankings and cannot be negotiated like paid search ads.

How to build a good SEO?

There are certain factors that affect SEO. Some of the factors are:

• Keywords- It is immensely important to have relevant keywords in the website or webpage, that matches the searcher’s query.
• Link- Having organic links in other websites can immensely boast with SEO.
• User-friendly URL- Having a website or webpage that is user-friendly and compatible on both desktops and mobile phones are highly recommended for higher rankings.
• Sitemaps- It is important to have a well-structured layout of the website.
• Social Media- Having a good social media presence also helps with SEO.
• Content- Content is king. A good content can automatically produce good SEO.
• Tracking- it is important to track if the SEO efforts are working or not.

There are more such factors that help with SEO. There are SEO score trackers, that check the SEO of the website and give a score, along with the errors they found. Such as Ubersuggest by Neil Patel, and google itself and more.

SEO as a marketing strategy

As it has been mentioned above, a good SEO boasts the sites’ presence and ranking on search engine result pages, which in turn helps with marketing, without having to spend much on it. It is important to know what the consumers want and optimise their experience to exactly what they are searching for.

SEO is fundamental to digital marketing. A higher ranking can imply that the website is doing better than their competitors and thus increasing the website traffic. In short, SEO is the foundation of having holistic marketing, and can come in as pivotal element in both organic and paid marketing.

                   For any venture to make a place for itself, SEO is the way to go, especially in these times when online business has peaked and will continue to do so. However, not just businesses but SEO helps consumers in identifying the query and presenting them with what they searched for. Nonetheless, learning to optimise search engines can also be a skill too!