Day: February 19, 2022

Start-up to Success: Nykaa

The cosmetic market is a 1.3 billion dollar industry in FY2020, and the growth is only expected to be double in the future. The amazing growth of the industry, along with rapid digitization, led its way to the establishment of the e-commerce giant, Nykaa.

Nykaa was established by Falguni Nayar in 2021, as a retail company that sells cosmetic commodities online. However, after its enormous growth Nykaa also offers offline stores all across India. The company also offers comprehensive content that includes product reviews, beauty how-to videos, expert written articles, and even an e-magazine.

Origin of Nykaa

Prior to the coming of Nykaa, there was a huge discrepancy in regard to the beauty market. Falguni Nayar, the founder of the company, noticed the inconsistencies in the market of beauty products, and thus came the idea of the beauty e-commerce. ‘Nykaa’, the name comes from the Sanskrit word ‘nayaka’ which means actress or ‘one in the spotlight’.

Nykaa initially started as an online corporation and eventually turned to be an omnichannel strategy. Nykaa has its base in Mumbai, and showcases a wide variety of beauty and cosmetic products for all genders. Other than beauty and cosmetics, Nykaa is also a retailer for intimate wear, garments, jewellery, home décor and more. Nykaa also sells luxury brands such as Estee Lauder, Dior, Chanel, Gucci to name a few.

Soon after its success, Nykaa also launched its line of in-house products, under the same name. The products include a wide range of products from cosmetic to skin care to bath and body products and more.

About the founder

Falguni Nayar was a student at IIM Ahmedabad, where she pursued her MBA in Finance. She then joined Kodak Mahindra Capital Company, as an investment banker. She worked in Kodak Mahindra for 18 years, amidst which she decided to pursue her entrepreneurial venture, and resigned from the bank. And today, she is India’s first self-made billionaire.

The beauty and cosmetic products market in India was not at par with that of other countries like France and South Korea, despite of having a high demand market. She had the vision to see India in par with these countries in terms of catering to the beauty industry. And she thus, fulfilled her desire to established the online beauty sector a reliable source for consumers to confidently purchase authentic products.

Being passionate about beauty herself, she wished Nykaa to be a one stop solution for a Indian woman’s selfcare need, and change their grooming experience for the better. Nykaa’s motto Your beauty, Our passion, truly justifies their claim.

Future of Nykaa

Nykaa claims to make 5 million per month as revenue across India, and the numbers are only expected to grow. During the pandemic, online sector grew exponentially, and Nykaa shined exceptionally, helping India with delivering essentials during the lockdown.

Along with online deliveries, Nykaa has 80 plus stores all across India, and they are planning on growing 180 stores all over India by the year 2024. And they are further planning on expanding internationally.

Nykaa came into the spotlight when it launched IPO for subscription during the October 28 to November 1 2021, and fixed a price band of Rs 1085-1125 apiece for maidan offer. Nykaa was offered 81.78 times over the 2.64 crore shares that were being offered. Nykaa had a dream debut in its IPO where the market cap of the company crossed Rs 1 lakh crore. The valuation of Nykaa surged almost to $13 billion in its Indian market debut. And the valuation of Nykaa is only expected to grow further in the coming years.  

                    Falguni Nayar started Nykaa at the of 50 with no prior experience, and changed the fate of Indian beauty industry. The biggest take away from this journey is that, age is just a number, and you can turn your dreams and passion into a billion dollar industry when you have an entrepreneurial mindset. Falguni Nayar will be an inspiration for the generations to come.  

Research publication in IJR

International Journal of Research (IJR) publishes a broad range of social science research and thinking on the interaction of natural resource ecology and management around the world and at multiple scales. Papers published in the journal go through a double-blind, peer review process and meet standards of contributing significantly to theory and/or transformative policies and practices, offering scholarly depth but broad appeal to our diverse readership. The mission of the journal is to conduct interdisciplinary research, instruction, and extension education to address the sustainable management and conservation of the fishery, forest, rangeland, and wildlife resources all over the world.

Send papers for publication in this journal to ijr@ijrjorurnal.com

Photo by Christina Morillo on Pexels.com

The topics related to this journal include but are not limited to:

• Biodiversity

• Bioregion

• Conservation Biology

• Conservation Ethic

• Conservation Movement

• Deep Ecology

• Earth Science

• Ecology Movement

• Environmental Movement

• Environmental Organizations

• Environmental Protection

• Environmental Resources Management

• Environmental Sociology

• Global Warming

• Habitat Conservation

• Holistic Management

• Natural Capital

• Renewable Energy

• Renewable Resource

• Rural Sociology

• Sustainable Agriculture

• Environmental Justice

• Community Resilience

• Adaptive and Collaborative Management

• Sustainability, Climate Change

• Environmental Hazards and Risks

• Human-Nature Relationships 

• Economics of Environmental Management

• Transport and Fate of Pollutants in the Environment 

•Spill Prevention and Management

• Remediation of Contaminated Sites 

• Process Modification for Pollution Prevention

• Improved Energy Efficiency

• Waste Treatment and Disposal

IJR – International Journal of Research

 International Journal of Research (IJR) serves as a forum for academics, policy makers and health care managers and professionals to communicate and discuss issues from the perspective of health economics and policy. This journal publishes rigorous empirical, analytical, and methodological research using advanced economic and policy analysis techniques applied to compelling topics in health research. The current issue of the journal is available at https://ijrjournal.com/index.php/ijr

Send papers for publication in Peer Review journal to editor@pen2print.org

The topics related to this journal include but are not limited to:

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Medical Economics
•
Behavioral Economics
•
Mental Health Economics
•
Asymmetric Information
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Barriers To Entry
•
Healthcare Markets
•
Health Administration
•
Health Policy Analysis
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Philosophy Of Healthcare
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Health Care Reform
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Health Crisis
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Health Insurance
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Health Promotion
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Health Law
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Public Health Law
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Quaternary Prevention
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Two-Tier Health Care
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Universal Health Care
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Unnecessary Health Care
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Vaccination Policy

IJR Journal – Call for Papers 2022

 International Journal of Research (IJR) is an international scholarly refereed research journal which aims to promote the theory and practice of engineering management, innovation, technology, management science, technology forecasting, and management engineering consulting. But the topics are not limited to these. We welcomes the submission of manuscripts that meet the general criteria of significance and scientific excellence. The current issue of the journal is available online at https://ijrjournal.com/index.php/ijr

Send papers for publication to editor@pen2print.org 

The topics related to this journal include but are not limited to:

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Operations Management, Operations Research, and Supply Chain Management
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New Product Development and Product Engineering
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Systems Engineering
•
Industrial Engineering
•
Management Science
•
Management Engineering Consulting
•
Seamless Integration of Heterogeneous Technologies
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Emergent Complex Engineering Problems
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Management of Technology
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Technical Professionals
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Technical Organizations
•
The Practice of Engineering Management
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Technology Forecasting
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Managing Research
•
Engineering Activities
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Engineering Science and Technology
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Engineering Design
•
Philosophical Foundations of Management in Theory and Practice
•
Limitations on the Right to Manage
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Creativity and Technical Entrepreneurship
•
Technical Organisations and Their Management
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Product Development, R&D, Design Management
•
•
Engineering Management in the Service Industry

Research Publication in IJR

 International Journal of Research (IJR) is an international peer-reviewed journal from eContent. It provides global perspectives on economic behavior and organization of benefit to scholars, educators, students, practitioners, policy-makers and consultants worldwide. IJR publishes articles from across the organization discipline. Original articles which inform organization research and practice from outside the discipline – such as from psychology, education, political science, sociology, statistics and research design – will also be considered. Current issue of the journal is available at https://ijrjournal.com/index.php/ijr

Send papers for publication to editor@pen2print.org 

The topics related to this journal include but are not limited to:

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Economics 
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Demography 
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Banking 
•
Accounting 
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Finance 
•
Statistics 
•
•
Organizational behavior
•
Organizational theory
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Organizational culture
•
Organizational psychology

IJR – International Journal of Research

 International Journal of Research (IJR) serves as an essential resource and provides practical information for people who apply economics on their jobs. The aim of IJR is to publish research articles on business and economics sciences, and other social sciences that are related to business and economics for contributing to the international social sciences literature. Original studies in accounting, finance, economics, international business, management, and marketing are appropriate for publication consideration in the journal. Although IJR has a preference for academic studies, it also welcomes studies that are written by other researchers and practitioners. Current issue of the journal is available at https://ijrjournal.com/index.php/ijr

Send papers for publication to editor@edupub.org

The topics related to this journal include but are not limited to:

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Accounting
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Accounting scholarship
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Advertising
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Banking
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Barter
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Big business
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Business
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Business model design
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Business plan
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Business process modeling
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Business reference model
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Business rule
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Capitalism
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Change management analyst
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Collective bargaining
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Commerce
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Commercial law
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Companies
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Company
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Competition
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Competitive advantage
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Core competency
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Corporate law
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Corporation
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Cost overrun
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Debenture
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Ebusiness
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Economics
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Electronic business
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Electronic commerce
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Entrepreneurship
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Equity investment
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Finance
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Financial economics
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Franchising
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Government ownership
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Growth platforms
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Human Resources
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Industrial and labour relations
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Industry
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Information systems
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Insurance
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Intellectual property
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Interim Management
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International trade
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Investment
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Investment management
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Job creation program
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Labour economics
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Labour history
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Management
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Manufacturing
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Marketing
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Organizational Behavior

IJR – Educational Publication

 International Journal of Research (IJR) publishes good quality research papers in the areas of accounting, finance, risk management and their interfaces. Using a wide range of research methods including statistical analysis, analytical work and case studies, articles examine good research questions from a broad range of perspectives. The Editor may also welcome contributions that use other empirical research methods. Access the current issue of journal from https://ijrjournal.com/index.php/ijr

Send papers for publication in IJR to editor@edupub.org

The topics related to this journal include but are not limited to:

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Financial accounting and reporting
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Auditing
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Management accounting
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Taxation
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Corporate finance
•
Personal finance
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Financial risk management
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Enterprise risk management

IJR – International Journal of Research

International Journal of Research (IJR) is a scientific journal to provide a platform for researchers, scholars of universities, institutions and businessmen to exchange their ideas on important issues and views that are unique and insightful, focusing on business and management in the context of the changes in Europe and worldwide. The journal is published bimonthly. IJR is a peer-reviewed open access journal. 

Send papers for publication in IJR – International Journal of Research to ijr@ijrjournal.com 

Current issue of journal is available at https://ijrjournal.com/index.php/ijr

The topics related to this journal include but are not limited to:

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Business
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Business management
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Corporate strategy
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Business economics
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Business policy
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International business
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International management
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Marketing
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Operation management
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Strategy management

Women in the Field of Science

When we talk about women’s empowerment, gaining formal education, a career or some form of a stable means of livelihood forms an important part. From not allowing girls entry into schools and colleges to witnessing women make pioneering discoveries in the fields of science, technology, medicine, and space, the world has come a long way.

However, let us also not forget the fact that only 33% of researchers globally are women (UN Women 2022). They are also provided fewer funds than men and promoted less. According to a study conducted by The Times of India in 2018, women made up only about 25% of the scientific faculty of universities and institutions. While they form a significant fraction of science teachers in both government and private schools and colleges, the number of women sitting in top positions and with successful careers in these fields is quite small. This is mostly because women more often than not face the pressure of balancing their careers with their families. There remains an inherent belief among many that maintaining the family is primarily the women’s responsibility and cannot be compromised because of their job. A portion of female students enrolled in PG courses and female Ph.D. researchers end up unable to complete their courses due to family pressure regarding marriage. More than 50% of female graduates end up choosing a teaching career, rather than working as professionals in physics, mathematics, and engineering.

Then there are also the numerous complaints of harassment and biased and discriminatory behavior reported in such institutions. The representation of women in the overall field of science is small because people generally see science as a profession for men.

Despite all this, there have been many women visionaries in India who have made significant contributions in the field of science. Here are some of the well-known females in India’s scientific field:

  • Kamala Sohonie {1912-1998} was the first female student of C.V. Raman and was the first woman to obtain a Ph.D. degree in a scientific discipline. She discovered that every cell in a plant tissue contained the ‘cytochrome c’ enzyme which was involved in the oxidation of all plant cells.
  • Anandibai Gopalrao Joshi (1865-1887) was the first Indian woman to have graduated with a degree in western medicine in the U.S and went on to become the first woman physician in India.
  • Janaki Ammal (1897-1984) was a talented botanist who worked on developing different varieties of homegrown sugarcane and eggplant. She received the Padma Shri award in 1977 and was also appointed the Director-General of the Botanical Survey of India.
  • Asima Chatterjee (1917-2006) was a chemist well-known for her contribution in the fields of organic chemistry and phytochemistry.
  • Tessy Thomas (1963-) is the Director-General of Aeronautical Systems of DRDO. She is also the first woman scientist to head a missile project in India. 
  • Major women scientists of ISRO, like Ritu Karidhal, T.K. Anuradha, Nandini Harinath, and V.R. Lalithambika among many others have received widespread praise and recognition for their work on various successful space missions like Mangalyaan, Chandrayaan, etc.

All of this goes to show us that science is not just a men’s field of play. It is as much a woman’s subject as it is a man’s and this is definitely not the last we will see of women in the field of science.

IJR Journal – Call for Papers

 International Journal of Research (IJR) is an international, open access and peer-reviewed journal that dedicates itself to mathematical economic theory, with an emphasis on microeconomics. In addition, the journal seeks research findings and commentary on international developments in economics. Articles on economic issues between individual nations, emerging and evolving trading blocs will be particularly welcomed. Contributors are encouraged to spell out the practical implications of their work for economists in government and industry. 

Send papers for publication in this indexed journal to editor@edupub.org 

The topics related to this journal include but are not limited to:

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Applied economic theory
•
Econometrics & statistical methods
•
Endogenous technological change
•
Economic fluctuations
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Econophysics
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Financial development
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Income distribution and growth
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Human capital and trade
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Migration and growth
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Money and growth
•
Overlapping-generations models
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Political economy
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National and global governance
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Neoclassical growth models
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International trade
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International factor movements 
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Multinational firms
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Foreign exchange 
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Exchange rate regimes 
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Wages and employment

Scholarly Journal – IJR

 International Journal of Research (IJR) is a blind-reviewed, open access, both online and print journal, publishes original full-length research articles, review articles, case studies, original brief research articles, literature review, and others. This journal is published quarterly, and it is a global platform for publishing precise basic and applied business, management, marketing, finance, HRM, accounting and its analysis of the rationales. The main focus of the journal is on empirical research which would be helpful in carrying out business research attitude. The journal seeks to prop up communication amongst policy-makers, practitioners and researchers to make out prospective financial decision for the countries. This journal publishes high-quality original research articles and case studies in the areas of international finance, corporate finance, behavioral finance, public finance, stock markets, industrial finance, bank finance, insurance markets, financial management, taxation, accounting standards, auditing standards, etc. The journal is dedicated to improving research openings for the finance and related disciplines in the globe. 

To get published in this journal, send your papers to edior@edupub.org 

The topics related to this journal include but are not limited to:

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International finance
•
Corporate finance
•
Behavioral finance
•
Public finance
•
Industrial finance
•
Stock markets
•
Financial management
•
Bank finance
•
Insurance markets
•
Macroeconomics
•
Taxation
•
Accounting standards
•
Auditing standards
•
Management accounting

Educational Journal – IJR

 International Journal of Research (IJR) is a peer-reviewed and open access journal, which aims to provide profound contributions to operations management theories and applications. The journal prefers the submitted manuscript, which meets the internationally accepted criteria and the style of the journal for the purpose of both reviewing and editing. This journal is committed to providing a platform for educators, scholars, researchers and practitioners, with an international collection of all operations management research facets. 

For publication in this scholarly open-access journal, send papers to ijr@ijrjournal.com 

The topics related to this journal include but are not limited to:

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Computational Intelligence
•
Computing and Information Technologies
•
Continuous and Discrete Optimization
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Database Management Systems 
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Decision Support Systems 
•
Engineering Management
•
Financial Engineering
•
Heuristics
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Industrial Engineering
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Information Management
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Information Technology
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Inventory Management
•
Knowledge Management
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Knowledge Management Systems 
•
Learning Management Systems 
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Logistics and Supply Chain Management
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Manufacturing Industries
•
Marketing Engineering
•
Markov Chains
•
Military and Homeland Security
•
Networks
•
Office Information Systems
•
Operations Management
•
Organizational Behavior
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Planning and Scheduling
•
Policy Modeling and Public Sector
•
Political Science
•
Production Management
•
Queuing Theory
•
Revenue & Risk Management
•
•
Simulation
•
Sociology
•
Statistics
•
Stochastic Models
•
Strategic Management
•
Systems Engineering
•
Telecommunications
•
Transaction Processing Systems

IJR Journal – Call for Papers

 International Journal of Research (IJR) is a scholarly open access, peer-reviewed, interdisciplinary journal, it provides a global forum for the dissemination of research in environmental and resource economics. It is international in scope, publishes both theoretical and applied work, and contains studies on a wide area, such as study of environmental behavior and responses to regulation, analyses of exhaustible, renewable and non-renewable, resources and resource policy, notably the economics of fisheries, forestry and fossil fuels, analyses of the carbon cycle, and accumulating pollutants. 

Send papers for publication in Google Scholar indexed journal to ijr@ijrjournal.com 

The topics related to this journal include but are not limited to:

•
Carbon Finance
•
Carbon Negative Fuel
•
Climate Change In Washington
•
Earth Economics
•
Eco-Capitalism
•
Eco Commerce
•
Ecometrics
•
Eco-Money
•
Ecological Economics
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Eco-Socialism
•
Ecosystem Marketplace
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Ecotax
•
Energy Balance
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Environmental Accounting
•
Environmental Credit Crunch
•
Environmental Enterprise
•
Environmental Finance
•
Environmental Pricing Reform
•
Environmental Tariff
•
Natural Resource
•
Natural Resource Economics
•
Energy And Environment
•
Environmental Economics
•
Industrial Ecology
•
Population Dynamics
•
Sustainable Development
•
Systems Ecology
•
Thermoeconomics

Nehru On Secularism

https://eduindex.org/2021/07/01/all-you-should-know-about-political-theory/
JAWAHAR LAL NEHRU AND SECULARISM
PANDIT JAWAHARLAL NEHRU (1889-1964) was a freedom fighter and seasoned statesman of modern India. He was the architect of modern India, always yearned to build a secular nation.
Nehru regarded secularism as the basic law of Indian nationhood.
Nehru was an ardent champion of the Indian view of Secularism. In a multi-religious societylike India, Nehru defined a secular state that protects all religions but does not favour anyone at the expense of the other.
It does not adopt any religion as the state religion.
During the Independence movement of India, Nehru drafted the congress Resolution on fundamental Rights stated that the state should observe neutrality regarding all religions.
After the Independence of India when the Indian Constitution(1950) had been in force for over a decade, Nehru observed (1961) in an important speech:-
“ We have laid down in our Constitution that India is a secular state. That does not mean or irreligion. It means equal respect for all faiths and equal opportunities for those who profess any faith”.
Nehru did not conceive secularism as indifference to religion.
Nehru strongly condemned those forms of religion which sow the seeds of hatred between different religious communities.
Nehru used every single opportunity to express the danger of mixing religion and politics.
He visualized a secular state as one in which every individual had the full freedom to function according to his way either culturally or in matters of religion. It was Nehru’ a vision that shaped the Constitution of India in such a manner that it should provide for a secular state.
Nehru emphasized four different aspects of secularism :-
·      In the first place, he insisted that secularism meant grant of equal status to all religions in India and opposed grant of special privileges to any religion.
·      Second, Nehru’s Secularism implied the neutrality of the state in religious matters.
·      Third, Nehru viewed secularism as a mental attitude on the part of various communities which could bring about harmony and feeling of fraternity towards one another.
·      Concluding, Nehru’s concept of secularism implied the existence of a uniform civil code for the people of India.
 
Nehru was a secularist.  He disapproved both the Hindu communism as well as the Muslim communism.
Today’s the secular ethos for which Nehru strived hard through his life is facing a multi-prolonged challenge from the hydra headed communalism.
 
 

Online Delivery of Alcohol

India is the world’s second-largest consumer of liquor. The WHO study also illustrates that India’s consumption was 2.4 liters per person in 2005, which surged up to 5.7 liters per person in 2016. The Research and Markets on changing behavioral patterns of Indian Alcohol consumption, says that the estimated consumption of alcohol would reach up to 16.8 billion liters by 2022. The report also says that the alcohol industry in Indian markets is growing at a CAGR of 8.8 percent. The figures infer that there is always a thriving market that creates an opportunity for the alcohol industry in India to strengthen its sales and revenue.

Photo by ELEVATE on Pexels.com

Despite pervasive alcohol harmful effects, India does not have a national alcohol policy system. Instead, alcohol policy solutions rely on state governments. Even though alcohol benefits the economy of India more than the revenue it generates. The state governments think of alcohol as a revenue-generating product. This thinking led to alcohol policy-making such as excise alcohol taxation being centered around revenue instead of public health.

Reason for online services

Alcohol stores were closed nationwide from March 25, 2020, accepting social distancing protocols due to the deadly pandemic of COVID-19. While the reopening in May 2020 caused people to throng outside stores in massive numbers, and the government had to quickly re-analyze. Meanwhile, the New Delhi authorities introduced a “Special Corona Fee” of 70% on top of retail liquor costs. On the other hand, Mumbai shut down its liquor stores entirely within two days of its reopening. So, the administration exercised online home delivery of alcohol. On May 8, 2020, the Supreme Court of India examined that the states should find alternatives to liquor delivery. Here is where players like Zomato and Swiggy came into the process.

Methods

As alcohol is regulated by the state government so different states are using different methods for online delivery of alcohol. These include,

Online purchase and issuing e-tokens for pickup,

Online purchase and home delivery through the alcohol portal, or

Online purchase and home delivery through a third-party delivery platform.

Difficulty faced during service

However, the delivery of liquor and its products is not as simple as the food delivery market. It is a highly regulated market. Different states have established different legal ages for alcohol consumption. Also, the suppliers have to obey multiple regulations and rules assessed by the government to stay within legal holds to deliver liquor.

The solution to ensure safe delivery

To secure the safe delivery of alcohol in obedience to laws, Swiggy introduced compulsory age confirmation and user authentication features on their application. Customers have to verify their age by uploading a picture of a valid government ID. A selfie is then also instructed for authentication that is verified by the platform using an AI-powered system. Every order carries a special OTP, which is expected at the time of delivery and needs to be procured by the customer. There is also control over the quantity of liquor ordered.

Zomato, as well, has acquainted consumption and identity confirmation procedures, several safety procedures and inspections, to ensure credible and safe ordering and delivery of alcohol. There are age checks at the time of ordering as well as the delivery. There are product category maxima to stimulate responsible consumption. The application only has licensed alcohol retailers who have opted for the service.

Drawbacks

Although this move by the delivery companies like Zomato and Swiggy has opened a new way for alcohol orders through smartphones, which promotes social distancing and consumer safety. But there is a high possibility that the delivery man can be attacked by goons for the bottles and, we know, what a person can do if he does not get goods to which he is addicted. Moreover, the young generation knows how to use the internet very well. So there is a possibility of a bad influence on the young generation of the country.