Month: August 2022

Top 10 most popular sports in India

 Top 10 most popular sports in India

As we all know sports is essential part of any country. Every country has its own national sports and India’s national sports game is hockey 🏑. There are many sports which are not popular right now but hope so it will be become popular after sometime in the future. Now let’s see top 10 most popular sports which is famous in India.

1. Cricket 

Cricket is the most popular sport in India. The Board of Control for Cricket in India is the worldwide pioneer when it comes to profits in the world of Cricket. India has some fabulous cricketers like Kapil Dev, Rohit Sharma Sunil Gavaskar, Virat Kohli, and Sachin Tendulkar.
Every child in India once wants to play  cricket in his life. Every young wants to join Indian cricket team by this you can imagine how much cricket gain popularity in India.

2. Football 

Soccer or football is the second most favorite sport in India. However, the Indian national football team does not have much achievement at the global level, and the Indian national football team is on 96th rank in FIFA rankings. 
Who don’t know about Sunil Chhetri , the captain is of Indian football team . Because of his efforts and support India gain a name in the terms of football all over the world.

3. Hockey 

Hockey is the national sports of India.India has achieved 8 gold, one silver, and two bronze medals, more than any other team in the world. India gain a name in the field of hockey because of their hockey men’s team.
They also registered their victory at the world cup tournament 1975 Kuala Lumpur, Malaysia. Lately, at the 2018 Asian Games, the Indian Women’s team has won the silver medal. Furthermore, the Men’s team has also worked to get the bronze medal at the tournament.

4. Badminton 

In India mostly girls wants to play badminton and they earn name and fame by playing this . This is 2nd most played sports in India . Saina Nehwal who is known for the playing badminton for the country. She ranked 2nd in the world in 2010.Prakash Padukone and Pullela Gopichand, both achieved the All England Open in 1980 and 2001 respectively. However, Saina is not alone an Indian badminton player who won an Olympic medal as P. V. Sindhu achieved the Olympic silver in 2016. Saina achieved the bronze medal at the 2012 Olympics.

5. Tennis 

Sania Mirza and Rohan Bopanna are the real motivation for Indian youth following tennis. I don’t know whether they play well in single but they played well in double and in mix games .
Indian Tennis players have received pretty good spots in international tournaments in the last few years.

6. Chess 

Chess becomes the most popular sports in India for especially past two decades due to chess Grandmaster and former World Champion Viswanathan Anand. 
Vishwanathan Anand play chess at international level . He is inspiration of many of the young youth of the country .
The All India Chess Federation is the governing body for chess in India. Additionally, players like Harikrishna Pentala and Vidit Santosh Gujrathi has recently won pretty good spots in the 2020 FIDE ranking.

7. Motor sports 

As I don’t know much about motor sports but i wish it will become more population and seen as a international level sport.
Motorsport has achieved a lot of popularity in India in modern times. Though it is not very common for India to take part in the game, it has a huge fan following. Formula One has taken off in the nation in the past few years, with the first-ever Indian Formula One driver competing in 2005 and the first-ever Formula One Indian Grand Prix in 2011. India has one of the best Grand Prix circuits, the Buddh International Circuit, in Greater Noida.

8. Wrestling 

Wrestling is one of the most-watched sports in India, and youngsters in India are a huge fan of wrestling. WWE has pushed The Great Khali, an Indian police officer turned professional wrestler, to draw Indian audiences’ attention.
Recently in 2018, the Indian team has achieved two gold medals and a bronze at the Asian Games.

9.  Table tennis 

Table tennis is a famous indoor sport in India that has caught on in states like West Bengal and Tamil Nadu. The Table Tennis Federation of India is the official sports body to manage table tennis in India. India’s Sharath Kamal has been ranked 43rd in the world as of 2017. Also, the Indian team has recently won two bronze medals in the 2018 Asian Games at Jakarta.

10. Basketball 

Basketball  in India is played mostly in schools, colleges, and universities. Furthermore, there is significant support for the game among the younger generation. Basketball in India is played by both men and women of all ages and abilities and, Indian Basketball follows FIBA International Basketball Federation rules for organizing basketball tournaments.

HISTORY OF BRIHADESHWARA TEMPLE


Brihadeeshwara Temple is originally known as Peruvudaiyar Kovil locally known as Thanjai Periya Kovil. It is located in Thanjavur. It is one of the largest Hindu temples and an exemplary example of a fully realized Tamil architecture.


It was built by Raja Raja Chola I in 1010 AD, Brihadeshwara Temple is an ancient temple . The deity of the temple is Lord Shiva,in his dancing pose who is called the Nataraj. The temple is also known as Rajeswara Temple, Rajarajeswaram and Periya Kovil. The temple was built, like a fortress on the shores of a river, by the king to grace the Chola Empire. This thousand-year-old temple is now part of the UNESCO World Heritage Site adding to its exceptional historical and cultural value. The truth is that the secret of the construction of the great temple is still unknown. The large temple construction system is designed in the form of light bonding. During the construction of this temple, when each stone was bound, a threaded gap was left behind. The reason is the way the temple was built and the pure granite stones used for it. While everyone thinks that granite was introduced in the 20th century, it is surprising that over 130,000 tons of granite was used in this temple about 1000 years ago. The temple is a magnificent architectural construct that will never stop surprising anyone visiting the temple. The major attraction of the temple is the 216-feet-tall tower that is built above the Sanctum of the temple. This flamboyant tower can be seen by anyone entering the city from afar. Another breathtaking thing that will sure stupefy the visitor is the magnificent Nandi statue built at the temple; it is about two meters in height, six meters in length and two-and-half meters in width, and weighs around a whopping 20 tons for a statue built from a single stone. Various postures of the famous classical dance, Bharathanatyam, are sculpted finely on the exterior walls of the upper storey of the temple. The temple is a myriad of surprises , by its architectural features. The topmost structure of the temple, called Vimana, weighs around 80 tons, and it is a mystery how the builders got it up there. There are several musical pillars, which make different sounds when taped, at the temple. The architecture of the temple is done so cleverly that the temple casts no shadow on the ground when the sun is at its peak. This is a phenomenon that attracts thousands of tourists and architectural enthusiasts from across the world to unravel the architectural mystery of the temple. Brihadeshwara Temple is also the first all-granite temple in the world, and the fact that granites are not available within the 100-mile radius of the temple only makes it all the more astonishing. Granite is as heavy a stone to carry as it is to carve, but none of that seemed to have shied the king from realizing the temple the way he envisaged.

It took only 7 years to built the temple. The Thanjavur Great Temple is a majestic work of art built over a thousand years ago in a time when science was not developed and there were no technical tools.Foreign researchers researching the Great Temple, with the help of today’s state-of-the-art techniques and science, are still scratching their heads over the mystery of its construction, despite standing upside down and researching the anchor. Yet they themselves come to an assumption and come to the conclusion that they would have built like this, or built like that.The majesty of the temple carries it’s pride to many centuries.

Understanding Artificial Intelligence(AI) and its Application.

Artificial intelligence (AI) refers to the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions. The term may also be applied to any machine that exhibits traits associated with a human mind such as learning and problem-solving.

The ideal characteristic of artificial intelligence is its ability to rationalize and take actions that have the best chance of achieving a specific goal. When most people hear the term artificial intelligence, the first thing they usually think of is robots. That’s because big-budget films and novels weave stories about human-like machines that wreak havoc on Earth. But nothing could be further from the truth. Artificial intelligence is based on the principle that human intelligence can be defined in a way that a machine can easily mimic it and execute tasks, from the simplest to those that are even more complex. The goals of artificial intelligence include learning, reasoning, and perception.

Application of AI in different fields.

Personalized Online Shopping.

Personalizing users’ experience has become the latest pantheon for all the leading tech giants. Ecommerce stores aren’t behind either, and have been the biggest platforms to implement the personalization domain of AI. 

Marketing.

One of the greatest artificial intelligence examples applications, Marketing, has been a key area for improvement and the latest trends in AI. With the growing advancement in AI, in the near future, it may be possible for consumers on the web to buy products by snapping a photo of it.

Social Media.

The most common use of AI in social media is for face verification and to detect facial features. AI in social media can be associated with big data and machine learning where deep learning is used to extract every minute detail from an image by using a bunch of deep neural networks. On the other hand, machine learning algorithms are used to design your feed based on your interests.

Agriculture.

The latest artificial intelligence applications in the form of image recognition identify possible defects in the crops through images captured by the user’s smartphone camera. Users are then provided with soil restoration techniques, tips, and other possible solutions to deal with the identified defects.

Video Games.

The gaming world is the best example of intelligent applications of artificial intelligence as it is at this platform where there are a lot of alterations in the purpose. AI is used for designing the game, developing the characters, and also frame the story to a certain extent.

Healthcare.

The Healthcare sector has been amongst the top adopters of AI technology. It boils down to the power of AI to crunch numbers fast and learn from historical data, which is critical in the healthcare industry. AI has taken a critical step in helping people with looking after patients as well. The automated bots and healthcare applications ensure proper medication and treatment of patients in the facilities.

Smart Homes.

The most advanced form of applications of artificial intelligence in the real-world are being implemented in homes, and are becoming smarter every day. Various devices like smart locks, smart switches, ect., are increasingly becoming compatible with various devices, and the application of smart homes is becoming more accessible to the general population every day.

Banks.

A lot of banks have already adopted AI-based systems or software to provide customer support and detect anomalies and credit card fraud. By tracing card usage and endpoint access, security specialists are more effectively preventing fraud. Organizations rely on AI to trace those steps by analyzing the behaviors of transactions.

Understanding Artificial Intelligence(AI) and its Application.

Artificial intelligence (AI) refers to the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions. The term may also be applied to any machine that exhibits traits associated with a human mind such as learning and problem-solving.

The ideal characteristic of artificial intelligence is its ability to rationalize and take actions that have the best chance of achieving a specific goal. When most people hear the term artificial intelligence, the first thing they usually think of is robots. That’s because big-budget films and novels weave stories about human-like machines that wreak havoc on Earth. But nothing could be further from the truth. Artificial intelligence is based on the principle that human intelligence can be defined in a way that a machine can easily mimic it and execute tasks, from the simplest to those that are even more complex. The goals of artificial intelligence include learning, reasoning, and perception.

Application of AI in different fields.

Personalized Online Shopping.

Personalizing users’ experience has become the latest pantheon for all the leading tech giants. Ecommerce stores aren’t behind either, and have been the biggest platforms to implement the personalization domain of AI. 

Marketing.

One of the greatest artificial intelligence examples applications, Marketing, has been a key area for improvement and the latest trends in AI. With the growing advancement in AI, in the near future, it may be possible for consumers on the web to buy products by snapping a photo of it.

Social Media.

The most common use of AI in social media is for face verification and to detect facial features. AI in social media can be associated with big data and machine learning where deep learning is used to extract every minute detail from an image by using a bunch of deep neural networks. On the other hand, machine learning algorithms are used to design your feed based on your interests.

Agriculture.

The latest artificial intelligence applications in the form of image recognition identify possible defects in the crops through images captured by the user’s smartphone camera. Users are then provided with soil restoration techniques, tips, and other possible solutions to deal with the identified defects.

Video Games.

The gaming world is the best example of intelligent applications of artificial intelligence as it is at this platform where there are a lot of alterations in the purpose. AI is used for designing the game, developing the characters, and also frame the story to a certain extent.

Healthcare.

The Healthcare sector has been amongst the top adopters of AI technology. It boils down to the power of AI to crunch numbers fast and learn from historical data, which is critical in the healthcare industry. AI has taken a critical step in helping people with looking after patients as well. The automated bots and healthcare applications ensure proper medication and treatment of patients in the facilities.

Smart Homes.

The most advanced form of applications of artificial intelligence in the real-world are being implemented in homes, and are becoming smarter every day. Various devices like smart locks, smart switches, ect., are increasingly becoming compatible with various devices, and the application of smart homes is becoming more accessible to the general population every day.

Banks.

A lot of banks have already adopted AI-based systems or software to provide customer support and detect anomalies and credit card fraud. By tracing card usage and endpoint access, security specialists are more effectively preventing fraud. Organizations rely on AI to trace those steps by analyzing the behaviors of transactions.

Globalization and it's effects

 Globalization 

Globalization refers to the spread of the flow of financial products, goods, technology, information, and jobs across national borders and cultures. In economic terms, it describes an interdependence of nations around the globe fostered through free trade .
Globalization is always important for any of the country because every country need to grow financially as well as in other matters also . Now people are aware of this process and tend to increase their knowledge about globalization basically it is beneficial for the country’s people as well as for the country.


Benefits of globalisation

1. Socially, it leads to greater interaction among various populations.
2. Culturally, globalization represents the exchange of ideas, values, and artistic expression among cultures.
3. Globalization also represents a trend toward the development of a single world culture. 
4. Politically, globalization has shifted attention to intergovernmental organizations like the United Nations (UN) and the World Trade Organization (WTO).
5..Legally, globalization has altered how international law is created and enforced.

Effects of globalisation

Positive effects of globalisation 

1. Foreign Direct Investment

Foreign direct investment (FDI) tends to grow at a much greater rate than world trade does. This can help to boost technology transfer, industrial restructuring, and the growth of global companies.

2. Technological Innovation

Increased competition helps inspire new technology development. The growth in FDI helps improve economic output by making processes more efficient.

3. Economies of Scale

Increased global trade enables large companies to realize economies of scale. This reduces costs and prices, which in turn supports further growth. However, this can hurt many small businesses trying to compete at home.

Negative effects of globalisation 

1. Interdependence

Interdependence between nations can cause local or global instability. This occurs if local economic fluctuations end up impacting a large number of countries relying on them.5 For example, in 2020, Ukraine was the fifth larger exporter of wheat. When Russia invaded the country, it threatened food supply chains for countries like Pakistan, Lebanon, and Vietnam that import Ukranian wheat.6

2. National Sovereignty

Some see the rise of nation-states, global firms, and other international organizations as a threat to sovereignty. Ultimately, this could cause some leaders to become nationalistic.7
Two prominent examples of the rise of nationalism as a pushback to globalism include the 2016 election of Donald Trump in the U.S. and the British vote to leave the European Union (known as “Brexit”). These events contributed to the anti-globalization movement and stoked anti-immigration sentiments.

3. Equity Distribution

The pros of globalization can be unfairly skewed toward rich nations or individuals, creating greater economic inequalities.8 For example, in the wake of NAFTA, the average net weekly pay for maquila workers was $55.77 in 1998—less than $2 more than the average cost for basic needs in the maquiladora trade zone.9

4. Protectionism Through Tariffs

The 2008 economic crisis led many politicians to question the merits of globalization. In 2007, worldwide capital inflows accounted for more than 20% of the world’s GDP. By 2019, this figure fell to less than 5%.11
The U.S. and Europe introduced new banking regulations that limited capital flows. Many countries put in place tariffs to protect vital industries at home. In the 1990s, the U.S. placed a 127% tariff on Chinese paper clips.12 And Japan has levied tariffs on imported rice as high as 778%.13

5. Future Outlook

Some economists suggest that businesses are not investing across borders to build capital infrastructure. They argue that companies seek countries with low taxes. Some form of globalization may be inevitable in the long run, but the historic bumps spurred by economic crises suggest that change is the only constant.

Electronic Media Change the Tradition of Communication

 Electronic Media Change the Tradition of Communication

Electronic media is a boon to mankind. It helps to get the information more appropriately. Earlier, print media was very popular and used to deliver information about the current happening the next day. You can read about the event but can’t see the actual happening but electronic media provide all kinds of information in real-time. You can get the visual of the event. After the emergence of electronic media, most people shift from print media. Electronic media make the communication process easy and fast.

Most people today have television sets, radios, and Internet access which are sustainable, eco-friendly, and cost-effective forms of communication. It is the kind of media that requires an electric connection to access it. It includes television, radio, and new-age media, like the Internet, computers, telephones, etc.

Television

Television is the audio-visual medium of communication and it is an important communication device as it holds the attention of the audience. For many people, it is impossible to imagine a life without their television sets, news and soap operas become part of their life. Television has become an advertising hub where advertisers are ready to spend huge amounts for an ad of a few seconds, especially for programs with high viewership.

Radio

Radio has a significant reach. Advertising on the radio with jingles and phrases is a tried and tested means of communication. The radio lost its popularity with the emergence of television. But today, it remains one of the favorite means of electronic communication. It is an interactive means of communication with all dial-in programs which allows the listeners to feature on the radio. Still, in a lot of rural areas, the radio is the only means of communication because most people are illiterate to read the newspaper and can’t afford the television.

New Age Media

With the advent of the Internet, we are now enjoying the benefits of high-technology mass media which are not only faster than the old school mass media, but also have a wider range. Mobile phones, computers, and Internet are referred to as the new-age media. The Internet has opened up several new opportunities for mass communication which include email, websites, podcasts, e-forums, e-books, blogging, Internet TV, and many others, which are booming today. The Internet has also started social networking sites, which have redefined mass communication altogether. Social networking Sites, like Facebook, Twitter, and YouTube have made communication more entertaining, interesting, and easier.

Electronic media becomes the first choice of a lot of people nowadays. They can get the benefit of newspaper and radio on one platform. We can get in touch with our loved ones at any time. It makes communication as easy as no one had expected it in past years. Now we have easy access to everything just one click away.

Role of Branding and Marketing in a Company

Role of Branding and Marketing in a Company



We have always heard two words in the business field- Branding and Marketing. Marketing is a tool and strategy which help to promote your company and its product and services. It helps to connect with the customers so that they can buy the goods and services sold by the company. On the other hand, branding is the process of creating a strong and good perception of the company with the help of the logo, design, theme, and goals of the company. It helps to make you special and different from other companies. 

Difference between the Branding and Marketing 

Marketing is used to promote your product or service and branding is used to actively shape your brand name and who you are. You need a strategy for both. Marketing helps to engage the customers while branding helps to sustain them for years. Marketing helps to increase the sale of products and services while branding tries to keep the company loyal and responsible towards the customers. If the company has a good brand name, then it helps to increase the marketing too. Marketing strategies keep on changing based on the current scenario but the brand remains the same.


How they are effective for the development of the company?

Marketing and branding help the company to grow. If your company has a good brand name then it helps to attract the audience toward your company based on your loyalty and response towards the customers. Changes are very important to go on with the current trend and maintain a good position in the market. It is required to do something different which is not done by other companies so that your company can grab customers’ attention and keep your brand in the prior list of customers. 


If you want to start a new business based on your current good brand name it will help them grow the new business fast due to the existence of the old one. You just need to create marketing strategies that help to extend your business. Marketing help to get your brand in front of the right people. Good marketing strategies keep you different from the competition.

Try to make a good brand which should be the priority of every company. A good brand help to increase the marketing of the company also.

What is Database Management ?

 What is Database Management?

Database Management System (DBMS) is a software system used to retrieve, store, and read all the data.BMS manage the data, the database engine, and the database schema, allowing for data to be manipulated or extracted by users and other programs. This helps provide data security, data integrity, concurrency, and uniform data administration procedures. It helps to delete, read, and create data in the database.

A database management system (DBMS) is system software for creating and managing databases. A DBMS makes it possible for end users to create, protect, read, update and delete data in a database. The most prevalent type of data management platform, the DBMS essentially serves as an interface between databases and users or application programs, ensuring that data is consistently organized and remains easily accessible.

the ultimate guide to database management!

 the ultimate guide to database management

What is database management? it is basically a computer program that is designed to store structured data and operate functions as per the demands of the users. the top example of a database is banking where all the transactions performed by the bank are controlled and tracked by this software.

there are four types of software:

  • Network database: 

when the details of different members can be attached to different owners and vice-versa is called to the network database.

  • Hierarchical database: 

when the data keep in form of records and attach links to each other is called a hierarchical database.

  • Relational database: 

when we record data in form of a table that comprises rows and columns and keeps the data in the relevant field.

  • object-oriented database: 

  the information is recorded as objects and connects different possible connections made in two or more objects.

Benefits of database management system:

  • it allows the multi-user to access the same file at the same time which makes it efficient.
  • there is a backup function in a database that gives a surety of data safety.
  • a single is capable of controlling the entire database which reduces duplicity of data and makes it reliable.
  • as in a database, data is organized in the form of tables which make the data simple for understanding and convenient.

key issues in DBMS:

  • Scalability:

everyone wants results speedily as they can not wait but DBMS shows result slows so there is always a question of how to scale up it by enhancing its storage capacity or memory or buying a new CPU or using different machines so there is an issue which is still not solved.

  • security:

As we know there is tight security in form of authorization in the database but still, it is not too hard for bad guys to breach it and make use of it so still, there is a doubt about the privacy of data.

  • expensive :

As DBMS is not something that ordinary people can use or understand its functioning so it needs experts who are rare in numbers and expensive so it’s not a cup of tea for all businesses to make use of it.

Series of Unfortunate incidents in West Bengal

 

After 34 years of
Left –front rule (communist rule) in West Bengal a political change took place
in 2011 in the State. The people of West Bengal expected lots of
development from the new government under the leadership of Mamata Banerjee,
first woman Chief Minister of the State. In 1977, the Left-front won a
majority of seats in the State legislative elections and became the ruling
party. It is pertinent to mention that I am a retired professor and when I was
in service in an organisation of the Government of India for official and
academic purposes I visited across the state of West Bengal. I had the
opportunity to interact with the people from grass root level to different
levels including officials and others. One major problem I observed was the serious
unemployment issue, refugee issues, high density of population etc..  It
is pertinent to mention that as per the ‘Refugee Relief and Rehabilitation
Department of the Government of West Bengal, the census figures show the number
of refugees from East Pakistan in 1971 was nearly 6 million (60 lakh) and in
1981, the number was assessed at 8 million (80 lakh)’. Anyway, the people of
West Bengal had lots of expectations from the State Government but talk of some
leaders and scandals have lowered the image of the All India Trinamool
Congress. Indians always want to see a political leader who should be free from
corruption. A few cases I am highlighting as a senior citizen I am pained
because the State produced a number of great personalities in all the fields-
cultural, religion, literature or freedom movement. First case which took place
in 2014 June, “TMC MP Tapas Pal has threatened to kill opposition
CPM workers and have their women raped if a single ruling party worker was
attacked. The comments triggered an uproar and sparked condemnation by
opposition parties with CPM demanding that the Lok Sabha Speaker take suo motu
cognisance of Pal’s outburst and disqualify him. (The Times of India,
30/6/2014). Tapas Pal was a great actor and I had the opportunity to watch many
movies acted by him and observed he was a brilliant actor but after such
statements I had no respect for him. Simply for political reason rape and
killing cannot be accepted. Another case is post poll violence which was a
great news in the after the announcement of results of the 2021 West Bengal
Legislative Assembly election, declaring that the incumbent Trinamool Congress
government would be returning to power for the third time, violence broke out
in some parts of West Bengal where many people in the present party in power
played devil’s role. Now corruption is in a State where so called ‘Bhadralok’
(gentlemen) live.  The case of Partha Chatterjee glaringly reveals the
fact that he was not honest. “In an exclusive interview with India Today, former
General Secretary of West Bengal College and Universities Professor’s
Association (WBCUPA), Baisakhi Banerjee said that Partha Chatterjee knew of
massive corruption in the education department but he did not take action”
(Suryagni Roy, Kolkata, July 31.2022, India Today). It is known to readers that
  Partha Chatterjee and his close aide Arpita Mukherjee (female) were
arrested as crores of money were recovered from them by the Enforcement
Directorate (ED) officials and many other valuable items. Another great leader
of the arrest of Trinamool’s Congress was Anubrata Mandal, by the CBI for his
alleged involvement in cattle smuggling scam. Here also he accumulated huge
amounts of money as properties. Interestingly, the body guard of Anubrata
Mandal is also a beneficiary. A police Constable, Saigal Hussein deputed by the
State administration as the personal security guard of Anubrata Mondal, “may
have built up property worth Rs 80-100 crore, Central Bureau of Investigation
(CBI) sources said. His fortunes include both movable and immovable properties.
He is currently in the custody of the CBI on charges of cattle smuggling.
Hussein, considered a powerful man in the inner coterie of Mandal, who, too, is
facing similar charges, has palatial houses at Domkal in Murshidabad, luxury
apartments near Shantiniketan and in Kolkata New Town, all in the names of his
daughters, wife, and even domestic help, sources say, adding the Bengal Police
Constable also has two petrol pumps” (The Pioneer, August 16, 2022).  It
is pertinent to mention that  “on March 15, 2001, that Banerjee rocked the
Vajpayee government by resigning as railway minister in protest against NDA’s
‘inaction’ against Samata Party leader and defence minister George Fernandes
after his name cropped up in Samata Party president Jaya Jaitly’s conversation
with the Tehelka correspondent” (CL Manoj, March 16, 2016, he Economic Times). It
is really surprising that when so many Trinamool party leaders’ names are being
discussed, Trinamool supremo is playing a different role. Unfortunately, many
other types of corruption such as ‘Cut-money’ (commission from a project) etc.,
are always in the news. The corruption now has been proved in West Bengal.  Truth cannot be suppressed permanently.

 

 

Branding and its Components.

The Branding is a marketing process wherein the firm tries to create a unique image of the product in the minds of the customer and establish a differentiated presence in the market with the intent to retain the customer loyalty.

A brand is the name, symbol, icon, image or the combination of these which is intended to identify the goods and services of a particular seller or group of sellers and to differentiate them from those of the competitors. 

The branding is a comprehensive term and includes the following:

Brand Name: The brand name consists of a word, letter or the combination of words that are vocalized or can be pronounced easily. The brand name gives a unique identity to the goods and services of a particular seller and can be easily differentiated from the other brands available in the market. Such as Tata Salt, Usha Fans, Nike shoes, etc.

Brand Mark: A brand mark is the part of the brand that appears in the form of a symbol, logo, design, shape or distinctive coloring which can be recognized only through the site and cannot be pronounced. The brand mark increases the recognition of the brand. Such as, a symbol of Swoosh of Nike, Amul Girl of Amul Butter, Maharaja of Air India, etc.

Trade Mark: When the brand name and the brand mark are given the legalized protection such that no other firm can use it for its product then it becomes a trademark. Thus, the trademark is the protection given to the seller to use the brand name and the brand mark and prohibiting others from using it.

Trade Name: The trade name is frequently used as a synonym for either the brand name or a brand mark, but actually it is the name of the business, preferably the name of the organization itself. Most often, the trade name is used as a brand name, but it serves two purposes, give the identity of both the manufacturer as well as the product. Such as Godrej and Tata are both the trade names and are also the brand names for most of their products.

Patents: The Patents are the legal protection given to the new inventions pioneered by any business. Any firm can get its inventions such as new process, new product or the new machine patented so that an exclusive right to use it is obtained solely by the inventor. The patent confers the right to the inventor to use the new technology while prohibits the unauthorized persons for a fixed number of years from making the commercial use of the technological invention.

Copyright: The copyright is applicable in the case of books, dramatic, musical and artistic work and carries the similar meaning as that of the patents. The copyright provides protection to the work of an author so that no other person can copy it.

Branding and its Components.

The Branding is a marketing process wherein the firm tries to create a unique image of the product in the minds of the customer and establish a differentiated presence in the market with the intent to retain the customer loyalty.

A brand is the name, symbol, icon, image or the combination of these which is intended to identify the goods and services of a particular seller or group of sellers and to differentiate them from those of the competitors. 

The branding is a comprehensive term and includes the following:

Brand Name: The brand name consists of a word, letter or the combination of words that are vocalized or can be pronounced easily. The brand name gives a unique identity to the goods and services of a particular seller and can be easily differentiated from the other brands available in the market. Such as Tata Salt, Usha Fans, Nike shoes, etc.

Brand Mark: A brand mark is the part of the brand that appears in the form of a symbol, logo, design, shape or distinctive coloring which can be recognized only through the site and cannot be pronounced. The brand mark increases the recognition of the brand. Such as, a symbol of Swoosh of Nike, Amul Girl of Amul Butter, Maharaja of Air India, etc.

Trade Mark: When the brand name and the brand mark are given the legalized protection such that no other firm can use it for its product then it becomes a trademark. Thus, the trademark is the protection given to the seller to use the brand name and the brand mark and prohibiting others from using it.

Trade Name: The trade name is frequently used as a synonym for either the brand name or a brand mark, but actually it is the name of the business, preferably the name of the organization itself. Most often, the trade name is used as a brand name, but it serves two purposes, give the identity of both the manufacturer as well as the product. Such as Godrej and Tata are both the trade names and are also the brand names for most of their products.

Patents: The Patents are the legal protection given to the new inventions pioneered by any business. Any firm can get its inventions such as new process, new product or the new machine patented so that an exclusive right to use it is obtained solely by the inventor. The patent confers the right to the inventor to use the new technology while prohibits the unauthorized persons for a fixed number of years from making the commercial use of the technological invention.

Copyright: The copyright is applicable in the case of books, dramatic, musical and artistic work and carries the similar meaning as that of the patents. The copyright provides protection to the work of an author so that no other person can copy it.

HISTORY OF TAJ MAHAL

Taj Mahal is one of the seven wonders in the world .Taj Mahal History has its own interesting story behind its inspiration and construction. The Taj Mahal is one of the best mausoleums of all times. It is a monument built with ivory-white marble located in Agra, Uttar Pradesh. The Taj Mahal incorporates and expands on design traditions of Persian architecture and earlier Mughal architecture.

In the sixteenth century, the tomb was built by a Mughal Emperor Shah Jahan (son of Mughal Emperor Jahangir), for his wife as a tribute to her after her demise. Shah Jahan, at the age of 14, married a Persian princess, Mumtaz Mahal. He had many wives but was intensely in love with Mumtaz and she too returned the same. Mumtaz was known for her mesmerizing beauty and grace. In 1632, unfortunately, after giving birth to their 14th child, a baby girl, Mumtaz Mahal passed away. The last wish to Shah Jahan was, he would not marry again and would build a palace (Mahal) as an essence of their infinite love. It was the same year when Shah Jahan started building the monument for his beloved wife. Further moving on in the history of Taj mahal its construction took many years. Several laborers, masons, artisans, in layers, painters, stone-cutters and calligraphers were called from not only different parts of the country but also from all over Asia and Iran. Around Twenty two thousand laborers worked extremely hard for making this white castle. Most of the white marble was brought from Rajasthan, India. The construction was completed in 1653 as mentioned in the Taj Mahal History. It is said that after the construction Shah Jahan had cut the hands of all the laborers so that they cannot make such a beautiful monument again.
Shah Jahan had for sons, among whom was Auarangzeb. Shah Jahan wanted his eldest son to become his heir but Aurangzeb, in the greed of the thrown, overthrew and imprisoned Shah Jahan and had a conflict with his brothers for the sake of the thrown. Shah Jahan could not bear all this and died in 1666 as per the history records. Then, he was also buried alongside of Mumtaz Mahal under the dome of the palace. By the late 19th century, parts of the buildings had fallen badly into disrepair. During the time of the Indian rebellion of 1857, the Taj Mahal was defaced by British soldiers and government officials, who chiseled out precious stones and lapis lazuli from its walls.

At the end of the 19th century, British viceroy Lord Curzon ordered a massive restoration project, which was completed in 1908. He also commissioned the large lamp in the interior chamber, modeled after one in a Cairo mosque. During this time the garden was remodeled with British-style lawns that are still in place today.After Independence ,our government took measures to protect to protect the Taj Mahal. Taj Mahal is one of the wonders that brings proud due to its marvellous.

New Delhi – India 's capital

 

New Delhi is the capital of India. Shahjahanabad is the old name of New Delhi. It is famous for all the historical places, monuments and many more. New Delhi’s famous food is rolls, parantha, butter chicken chat etc. Gulab jamun is the sweet and oldest dresser in Delhi.

So here are some best destinations to visit in New Delhi.

Let’s begin

1. Qutub Minar

Qutub Minar is a 73-metre tall minaret. The tower contains five storeys from which the third is adorned with red sandstone while the fourth and fifth are constructed in marble and sandstone. 

You can visit from 7 am to 5 pm

The entry fee for Indians is INR 30 and for foreigners INR 500.

2. India Gate

India Gate is the symbol of the 70,000 Indian soldiers who lost their lives battling against the foreign army during World War. It is a popular picnic spot on winter afternoons and summer evenings.

It is open 24 hours a day and seven days a week.

Central secretariat, New Delhi is the nearest metro station.

3. Red Fort

Red Fort is constructed by the mughals in 16The red Red gets its name from massive red sandstone walls. It is spread over an area of 254 acres. This architecture looks more beautiful because of the Moti Masjid, Hira Mahal, imperial bath, Peacock throne and step well.

It is open from 9.30 am to 4.30 pm and is closed every Monday.

The nearest metro station is Chandni Chowk, New Delhi

The entry fee for Indians is INR 10 and for foreigners INR 150.

4. Akshardham Temple

It is dedicated to Bhagwan Swaminarayan. It has a step wall-style courtyard and 60 acres of land featuring the bronze statues of Indian heroes.

Its time is 9.30 am to 6.30 pm

The nearest metro station is Akshardham, New Delhi

The entry fee for adults is  INR 170 and INR 100 for children.

5. KidZania

Kidzania is a learning centre for kids. If you want to educate and make a playful mind Kidzania is a must you go? In Kidzania children learns to explore the world and develop their skills. It has playgrounds and many activities to do. Children love Kidzania because it’s the kind of enjoyment they want.

Timing 10.30 am to 6.30 pm and closed on Monday

The nearest metro station is Sector -18 Noida

Tickets INR 1300 (kids), INR 700 (toddlers), and INR 500 (adults).

If you want to visit New Delhi for a vacation then you have taken the right decision to enjoy your time. 

the ultimate guide about branding in marketing!

 the ultimate guide about branding in marketing!

what is branding? Branding is an activity or procedure which contains creating any unique name or image or logo of any company, product, or service. its main purpose is to influence people towards our business .it is done through spending money on advertisement.

Branding helps a business to build its own presence in the market which is always remembered by loyal customers. A brand can be a name, symbol, term, or any signature or logo which distinguishes any business or its products from its rivals in the eyeballs of customers.

features of branding:

  • Create loyalty:

for any business, customers loyalty plays a very important role in its growth as when the customers start trusting the brand then it retains and connects them with the brand as there is a certain type of people who have any specific choice of the brand which they follow when they are looking for the similar type of service which the business is catering.

  • Maintain consistency:

Building a brand is not easy for which every business needs to be consistent about their promises which they do in their advertisement otherwise it would hardly take seconds for a customer to switch from one to another brand as they have innumerable choices.

  • Proper targeting :

every business is not meant for every age people as they have a specific audience who buys their products so the business should build its brand among those specific people only as it can not target everyone who doesn’t require as well, so before deciding on any brand strategy the business should keep its potential audience in its minds and then implement.

what should a Brand do?

  • A brand helps a business to deliver its message clearly to its audience.
  • it helps in building the loyalty of customers towards the business.
  • it ensures the brand’s reputation or trustworthiness in the market.
  • it encourages the customers for purchasing the business products.
  • it connects the emotional touch of the customer with the product .

How to build a Brand marketing strategy?

  • Define your brand objective or purpose:

Firstly think about your business whether it’s small or big does not matter and find out what is unique to your business that can help your business to build its brand. for this you need to find out answers to these 3 questions :

1: what problem your products or services is resolving?
2: does the brand is impactful for this planet?
3: how do you want your brand should make people feel?

  • Define your target market:

after deciding your purpose now the business needs to decide its potential audience whom they have to target as every business is not meant for everyone so the business has to find its niche market where they need to target for which they need to focus on some of these factors ;

  • Age and gender
  • hobbies & passion
  • where your customers usually go shopping?
  • In which social media platform your customers are highly active?

3: Form the brand reules or guildeines :

Brand guidelines are about some rules which a business needs to follow consistently to build trust and reputation in the market. some factors covered under it are:

  • logo design
  • elements
  • typography
  • usage examples
  • tone of voice

4: Start reading about the competition:

every business should have a list of its competitor with whom they are fighting in the market. the list should contain details about their price, product, and brand strategy. it will help them to understand their competitor’s strategy well.

5: Evolve your brand:

No business is certain for a long time as when in the environment certain changes took place then every business also has to adopt those changes as it could involve changes in customer preference, shifting in fashion or trends or entry of new business or rivals so every business needs to handle these changes while maintaining its business consistency.


I hope it will help you!