Day: September 13, 2022

Introduction to SEO

Introduction to SEO

Search Engine Optimization, more commonly referred to as SEO, is one of the most crucial aspects of marketing. As such, if you’re working to market your blog or your business, you need to know what SEO means and what the rules and ways of SEO success are. While a successful SEO strategy isn’t an exact science, and its practice has been challenged on many fronts throughout the years, knowing the basics is still important to an effective marketing campaign.


What is SEO?

SEO refers to the process of making a website more visible on a search engine’s results page. To clarify, a great SEO strategy will put a company’s website at the top of the list on a Google search page, therefore increasing the likelihood that people will visit the site. Search engines strive to provide the most relevant results for a person conducting a search, so that when a person runs an internet search for “cupcakes,” the first thing to appear isn’t a cookie shop, but a bakery that specializes in cupcakes as well as a definition of the dessert. In other words, SEO helps to make a search relevant to the user and can be critical in driving traffic to your site.


Search engines work by searching the Internet to find text that meets certain criteria. This text is known as keywords and refers to the most important theme(s) of the website, company, or product. Scouring the online world to find keywords are why, as in the example above, a search for “cupcakes” yields a result of multiple pages about cupcakes, not cookies. Other important things that a search engine uses to rank a website include titles, headings, and links that make up the content of a website’s pages. Search engines also employ search engine indexing to find, digest, and store the content of a website. A search engine index refers to the set of data that’s used to base a final search result on.

The Importance of Keyword Research

Another important part of an SEO introduction is understanding the significance of keywords. We explained above that keywords are the specific words or set of words that best describe the theme or overall concept of an idea, website, business, or product. Keywords are the words that people use when conducting a search, and should be words that are included in the content of your webpage. Choosing the right keywords can help to drive traffic to your site, attract potential customers, and greatly improve your SEO ranking.

When deciding what keywords you should include in your text, you should consider things such as the relevancy of the keyword(s) to your website and company, as well as the competitors that are using the same keyword(s) (you can check this by running a quick Google search of chosen keywords yourself, and seeing what sites appear at the top of the list). To discover the value of your keywords, you can buy a sample campaign from Google AdWords, which will allow you to test the traffic generated by your chosen keywords. If all three things are in check—the keywords are relevant to your website, competitors are experiencing success with similar keywords, and a sample campaign yields high traffic—you should feel confident in moving forward with the keywords.

SEO Tools and Services

Although an SEO introduction is a fantastic place to start, as your marketing initiatives develop, you might want to think about acquiring additional SEO products and services. These resources are frequently made available by the search engines themselves, including Google’s Google Analytics, Google Webmaster Tools, Google AdWords Keywords Tool, Google Alerts, Google Trends, DoubleClick Ad Planner, Google Page Speed, Google Site Map, and others.


In addition to the tools offered by Google, you may also investigate additional internet tools or even employ a business that specializes in SEO marketing to build and optimize your website.

Google planning to shift phone manufacturing unit from China to India.

Google is eyeing moving some production of its Pixel smartphone lineup to India, according to a report, the latest in a series of phonemakers with growing ambitions to locally assemble their handsets in the world’s second largest market.

Like Apple, Google has also been moving some of its manufacturing efforts outside of China. Nikkei Asia reported that Google was also planning to move some Pixel manufacturing to Vietnam.

Google is considering moving some production of Pixel phones to India. This move comes following disruptions in China from COVID-19 lockdown and the country’s rising tensions with the United States. Parent company Alphabet Inc has reportedly invited bids from manufacturers to make between 500,000 and 1 million Pixel smartphones.

According to a report by The Information, Google is aiming to produce 10-20 per cent of the estimated annual production for Pixel. Chief Executive Officer Sundar Pichai reportedly considered a plan for manufacturing in India earlier this year but the final decision is yet to be made, the report said. However, if the approval follows through, India will need to import components from China. Alphabet is also considering Vietnam as an alternative.

The move away from China comes as the Biden administration plans to broaden the curbs on US shipments of semiconductors to China. US companies like KLA Corp, Lam Research Corp and Applied Materials Inc have been forbidden from exporting chipmaking equipment to Chinese factories.

Google planning to shift phone manufacturing unit from China to India.

Google is eyeing moving some production of its Pixel smartphone lineup to India, according to a report, the latest in a series of phonemakers with growing ambitions to locally assemble their handsets in the world’s second largest market.

Like Apple, Google has also been moving some of its manufacturing efforts outside of China. Nikkei Asia reported that Google was also planning to move some Pixel manufacturing to Vietnam.

Google is considering moving some production of Pixel phones to India. This move comes following disruptions in China from COVID-19 lockdown and the country’s rising tensions with the United States. Parent company Alphabet Inc has reportedly invited bids from manufacturers to make between 500,000 and 1 million Pixel smartphones.

According to a report by The Information, Google is aiming to produce 10-20 per cent of the estimated annual production for Pixel. Chief Executive Officer Sundar Pichai reportedly considered a plan for manufacturing in India earlier this year but the final decision is yet to be made, the report said. However, if the approval follows through, India will need to import components from China. Alphabet is also considering Vietnam as an alternative.

The move away from China comes as the Biden administration plans to broaden the curbs on US shipments of semiconductors to China. US companies like KLA Corp, Lam Research Corp and Applied Materials Inc have been forbidden from exporting chipmaking equipment to Chinese factories.

Get Rewarded for SLEEP

 Get Rewarded for Sleep

Triparna Chakraborty from Kolkata was crowned “India’s first Sleep Champion”. Fifteen candidates were selected as sleep interns having slept nine hours for 100 days. The interns will be selected through various processes, they will be provided with mattresses and sophisticated sleep tracker. The interns will be counseled on ways to improve their sleep health through various empowering sessions with fitness professionals, nutritionist and wellness experts and Sleep specialists. The internship is provided by Wakefit.co it provides homesolutions that include furniture and mattresses. It is offering a novel internships to students.

For more information- https: //www. Wakefit.co/sleepintern.

ONAM

 ONAM

Onam is the harvest festival of Kerala it is time everything looks fresh. During this period flowers blossom , crops ripe and vegetables and fruits attain full growth. In this day Malayali nurtures an emotional bond that evoke rich memories of glorious past. For people away from Kerala, onam sets stage for nostalgic homecoming. It is an occasion of family reunions. In Kerala, onam embodies the spirit of its people. It is celebrated across different communities. All famous publications bring out special programs for the festival. The numerous television channels compete with one another to render better fare for their viewers. The railway run special trains, hotels have special tariffs, film industries churn out new releases to satisfy filmy appetite in Kerala. Most of home finance companies offer onam special rates during festive season. Home appliances and different consumer durables Markey come up with attractive discount rates and are sold off like hot pancakes. People will go on for shopping and most salaried employees will receive festive bonus and incentives during Onam. Street vendors are making brisk business in onam carnival. It is a revival for the market altogether. Malayali associations across the world actively celebrate onam with the same Kerala style. The handloom industries provide the rebate offered by the government. Weavers across Kerala organize variety of expo in different parts of the state to reach out the common people. Major jewelry showrooms offer alluring offers like bumper prizes like trips,cars etc through lucky draw. They offer discount on making charges of jewelleries. Tempting offers galore all around. Onam is festival of prosperity. 

The myth behind Onam festival is that it is believed that during Onam, Mahabali, the erstwhile king of Kerala comes on for an annual revisit to his kingdom. According to mythology prosperity prevailed during reign of Mahabali and gods become envious of it, Lord Vishnu in order to put an end to Mahabali ‘s regime appeared in disguise as little Vamana. He requested land equal in size of his three footsteps. On being agreed Lord Vishnu took his full form physically and ethereally. The first step covered the entire celestial world. With second step covered the world of demons. Mahabali realized that third step would take earth which will affect his people. Mahabali pleaded to take the third step over him to spare his people. As mark of respect to his sacrifice of bebevolent monarch made for his people. Mahabali was allowed to visit his kingdom once every year. Onam is the time of year when malayalam calender begins. It is followed by monsoon in Kerala. Onam falls on mid- chingam the maiden month of malayalam calendar. With Atham the real countdown to Thiruvonam begins. Floral carpet is laid in front of household begins from Atham and continues 10 days till Thiruvonam. Rituals such as laying of pookkalam in courtyards of homes and gifting new clothes called Onakkodi are customs during Onam. Cultural events like Oonjalaattam, Onathallu, Pullikali, Thalapandu etc are organized in Kerala. Sadya in tender plantain leaves is part of festivity. 

LGBTQ AND THEIR RIGHTS

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LGBTQ is an acronym for “lesbian, gay, bisexual, transgender, and queer. Lesbian, Gay, Bisexual and Transgender, Queer. Over the past decade, LGBT people have gained more and more tolerance and acceptance in India, especially in large cities.

LGBTQ people in India remain closeted, fearing discrimination from their families, who might see homosexuality as shameful. Discrimination is still present in rural areas, where LGBTQ people often face rejection from their families and forced opposite-sex marriages. People in the LGBTQ community are fighting for equal rights and acceptance. Trans people, especially, face a lot of difficulty in finding acceptance. People in the LGBTQ community are looked down upon all the time.

This is a major issue because discrimination against the LGBTQ community is highly prevalent. People’s prejudices lead them to think that LGBTQ people are odd and very different. Today, homosexuality and queer identities may be acceptable to more Indian youths than ever before but within the boundaries of families, homes, and schools, acceptance remains a constant struggle for LGBTQ people. I have heard of people coming out of the closet and declaring to their families that they are not the person their family expected them to be. Being L, G, B, T, or Q is not a ‘problem’, nor is it a ‘choice’ as such. LGBTQ individuals are merely individuals who have sexual preferences that differ from what would appear to be the ‘norm’, due to differing learned behaviors and, you know, having a personal perspective and mindset that differs from everyone else’s. Saying that it’s objectively wrong for people to have sexual preferences that differ from the norm is objectively wrong itself.

Transgender people in India are allowed to change their legal gender post-sex reassignment surgery under legislation passed in 2019 and have a constitutional right to register themselves under a third gender. Additionally, some states protect hijras, a traditional third-gender population in South Asia through housing programs, and offer welfare benefits, pension schemes, free operations in government hospitals as well as other programs designed to assist them. There are approximately 480,000 transgender people in India as per Census 2011. Article 15 of our Indian Constitution Article 15, 1949. 15. Prohibition of discrimination on grounds of religion, race, caste, Sex, or place of birth.

In 2018, in the landmark decision of Navtej Singh Johar v. Union of India, the Supreme Court of India decriminalized consensual homosexual intercourse by reading down Section 377 of the Indian Penal Code and excluding consensual homosexual sex between adults from its ambit. Amidst strong political movements in favor of LGBTQ rights, people are more accepting of same-sex relationships, with around three out of four Indians supporting them according to an opinion poll. In the 2010s, LGBT people in India increasingly gained tolerance and acceptance, especially in large cities.

Major Activists of LGBTQ:

1. Anand Grover.
2. Menaka Guruswamy.
3. Laxmi Narayan Tripathi.
4. Anjali Gopalan.
5. Gopi Shankar Madurai.
6. Manvendra Singh Gohil.
7. Harish Iyer.
8. Ashok Row Kavi.

Conclusion:

The backlash is the biggest concern at the moment. Homophobia is still one of the last acceptable forms of bigotry in some regions, and my hope is that that changes. Legally India has taken many steps in this area to identify the rights of LGBT community. Discrimination and the fear of discrimination is an important concern among the minorities at workplace.

If normal men and women have the right to live in this society with respect then why not a person who belongs to LGBTQ can live in this society with respect? It’s not about what our religion says it’s about what humanity says.

FEMINISM

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Feminism is a range of socio-political movements and ideologies that aim to define and establish the political, economic, personal, and social equality of the sexes. Feminism incorporates the position that society prioritizes the male point of view and that women are treated unjustly in these societies.

Who started Feminism ?

Mary Wollstonecraft is seen by many as a founder of feminism due to her 1792 book titled A Vindication of the Rights of Woman in which she argues for women’s education. Charles Fourier, a utopian socialist and French philosopher are credited with having coined the word “féminisme” in 1837.

The important aspect of feminism:

1. Feminism is defined as the belief in the social, political, and economic equality of the sexes.


2. The goal of feminism is to challenge the systemic inequalities women face daily.


3. Contrary to popular belief feminism has nothing to do with belittling men feminism does support sexism against either gender. Feminism works towards equality, not female superiority.


4. Feminists respect individual, informed choices and believe there shouldn’t be a double standard in judging a person. Everyone has the right to sexual autonomy and the ability to make decisions about when, how, and with whom to conduct their sexual life.


5. There isn’t just one type of feminism, there are a variety of feminist groups including girlie feminists, third-wave feminists, pro-sex feminists, and so on. All these groups aim to deal with different types of discrimination women, and sometimes men, face.


6. Women earn 78 cents for every dollar a man makes.


7. Only 17% of the seats in Congress are held by women.


8. Although 48% of law school graduates and 45% of law firm associates are female, women make up only 22% of federal-level and 26% of state-level judgeships.


9. Even in the 10 top paying jobs for women, females earn less than men; only one career, speech pathology, pays the same regardless of gender.


10. Despite previous attempts to ratify a UN treaty guaranteeing the elimination of all forms of discrimination against women, the U.S. refuses to support an international bill of rights for women signed by nearly every other nation on the planet.


11. What feminists want the world to know, or at least acknowledge is the different ways men and women are treated, and although there have been great strides towards equality, women and men are far from playing on the same field.

The First Wave of Feminism:

This first wave of feminism activism included mass demonstrations, the publishing of newspapers, organized debates, and the establishment of international women’s organizations. At around the same time, women became more active in communist, socialist and social democratic parties because increasing numbers of women began to work outside the home in factories and offices. Women were first allowed to go to university in the early 20th century, having both a career and a family. In certain countries, when fascist parties gained power the feminist movement was banned. Women started organizing again after the end of the Second World War, and they soon gained equal political rights in most European countries, with women’s emancipation becoming an important aim and most women being allowed to take on full-time jobs, divorce their husbands and go to university.

The Second Wave of Feminism:

The second wave of feminism aimed to achieve ‘women’s liberation, different groups had different ideas about how this should be done. Liberal feminists wanted better equality laws and reform of institutions such as schools, churches, and the media. Radical feminists argued that the root cause of women’s inequality is patriarchy: men, as a group, oppress women. They also focused on violence against women by men and started to talk about violence in the family, and rape. Socialist feminists argued that it is a combination of patriarchy and capitalism that causes women’s oppression. The second wave of feminism also resulted in new areas of science: women’s studies became a discipline to be studied at university, and books began to be published about women’s achievements in literature, music, and science and recording women’s previously unwritten history.

The women’s movement played an important role in the drafting of international documents about women’s rights, such as the Universal Declaration of Human Rights and the Convention on the Elimination of all Forms of Discrimination Against Women (CEDAW, 1979).

The Third Wave of Feminism:

The third wave of feminism mainly refers to the American movement in the 1990s, and was a reaction to the backlash of conservative media and politicians announcing the end of feminism or referring to ‘post-feminism’.t the third wave of feminism can be characterized by increased awareness of overlapping categories, such as race, class, gender, sexual orientation. More emphasis was also placed on racial issues, including the status of women in other parts of the world (global feminism). This was also a moment when several feminist non-governmental organizations were established, but focused on specific feminist issues, rather than claiming to represent general feminist ideas. Third-wave feminism actively uses media and pop culture to promote its ideas and to run activities, for example by publishing blogs or e-zines. It focuses on bringing feminism closer to people’s daily lives. The main issues that third-wave feminists are concerned about include: sexual harassment, domestic violence, the pay gap between men and women, eating disorders and body image, sexual and reproductive rights, honor crimes, and female genital mutilation.

The Fourth Wave of Feminism:

The term cyberfeminism is used to describe the work of feminists interested in theorizing, critiquing, and making use of the Internet, cyberspace, and new media technologies in general. The term and movement grew out of ‘third-wave’ feminism. Cyberfeminism is considered to be a predecessor of ‘networked feminism’, which refers generally to feminism on the Internet: for example, mobilizing people to take action against sexism, misogyny, or gender-based violence against women. One example is the online movement in 2017, which was a response on social networks from women all over the world to the case of Harvey Weinstein, a Hollywood producer who was accused of sexually harassing female staff in the movie industry.

Feminism Activists in India:

1. Aranya Johar. 2. Kamla Bhasin. 3. Aruna Roy. 4. Vandana Shiva. 5. Medha Patkar. 6. Manasi Pradhan. 7. Urvashi Butalia. 8. Laxmi Agarwal. 9. Deepa Malik. 10. Swati Maliwal

Conclusion:

Feminism can be seen as a movement to put an end to sexism, sexist exploitation, and oppression and to achieve full gender equality in law and practice. The women’s movement is made up of women and men who work and fight to achieve gender equality and to improve the lives of women as a social group.

FASHION BLOGGING

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A fashion blog can cover many topics, such as specific items of clothing and accessories, beauty tips, trends in various apparel markets (haute couture, prêt-à-porter, etc.), celebrity fashion choices, and street fashion trends. Many fashion blogs could also be categorized as shopping blogs, similar to the content of fashion magazines. Some retailers in the fashion industry have started blogs to promote their products. Some blogs focus more on fashion advice, featuring how-to articles for the lay reader. Articles discuss clothing fit, the matching and complementing of colors, and other information on clothes wearing and care, along with prescriptive advice on adhering to basic standards and recent trends.

History:

Fashion blogs first appeared in the blogosphere before 2002. Both the number of fashion blogs and the number of media mentions of fashion blogs have grown considerably since then. Published accounts of the growing number of fashion blogs are mentioned above, and a Facteva search reveals that media articles mentioning “fashion blogs” grew from one in 2002 to over 100 in 2006. In 2006, the commercial success and growing profile of fashion bloggers were the two main themes in the coverage of fashion blogs. In 2009, CNN wrote about a blogger, Rumi Neely of Fashion Toast, who went from a small website to the runway for a popular label.

Impact on Fashion Industry:

Fashion is a multi-billion dollar industry that has a considerable impact on the way ordinary people dress and present themselves and relies heavily on media and advertising to communicate the producer’s preferences and goals and influence public perception through various types of promotion; at the same time, fashion can be influenced by social change and counter-trends outside the producer, retailer or advertiser’s control. As fashion is driven by trends within and without the fashion industry, fashion blogs and other “new media” outside the control of traditional establishments represent a disruptive innovation to the social dynamics of mass media and fashion consumption in modern consumer society.

From the industry’s standpoint:

The New York Times “Style” section writer, Eric Wilson, did an extensive study on the impact of fashion bloggers on the fashion industry for one of his style columns. Wilson wrote that these bloggers have ascended ‘from the nosebleed seats to the front row’ in the past year and that the divide between the ‘high code’ editors with a professional opinion and the ‘amateur’ fashion bloggers is beginning to disintegrate.


From a reader’s standpoint:

A similar statement was said by Constance White, the style director for eBay and former fashion journalist, saying that the impact of the fashion blogosphere has allowed the whole population to take ownership of the fashion world, including people of all different races, genders, and social standings. Unlike fashion-focused magazines and television shows, fashion blogs can be updated more frequently, keeping up to date with the new and up-and-coming fashion trends.

From an advertising standpoint:

Many of these fashion blogs also serve as a source of advertisement for both designers and fashion retail stores. These advertisements have had a heavy influence on fashion designers of various standings, helping to give a name to small up-and-coming designers as well as bringing high-end designers back to life. Many of the top fashion bloggers are said to have received free samples of the designer pieces that they have mentioned in their blogs and some top fashion bloggers got paid for wearing and publishing a brand name product on their Instagram accounts.

Types of fashion blogs:

• By writer’s expertise:

Fashion blogs may be written by insiders, outsiders, or aspiring insiders. Insiders are people who work (or have previously worked) in the fashion industry or for the traditional fashion media. In addition, some fashion insiders write occasionally as guest bloggers on larger sites. For example, the fashion designer Nanette Lepore has contributed to Glam.com. Aspiring insiders are people who want to work in the fashion industry or media and believe their blog may provide a ‘back door entry into a mainstream fashion writing job.

• By ownership:

Fashion blogs may be owned either by individuals or by companies. The types of individuals running fashion blogs are listed above. The types of companies now running fashion blogs include large mainstream media organizations and fashion retailers. Condé Nast Publications is a mainstream media organization with fashion blogs. Fashion retailers with blogs include Bluefly, Queen of Suburbia, and Splendora.

Indian Fashion Bloggers:

1. Komal Pandey.
2. Masoom Minawala Mehta.
3. Aashna Shroff.
4. Kritika Khurana.
5. Riya Jain.
6. Sakshi Sindwani.
7. Siddharth Batra.
8. Karron S Dhingra.
9. Usaamah Siddique
10. Abhinav Mathur

Conclusion:

Fashion blogs are increasingly becoming a part of the mainstream fashion press. Many big media organizations have started fashion blogs and the best fashion bloggers are now also being offered mainstream media positions. Fashion blogging is also now regarded as worthy of mainstream media coverage. The reference list below shows the very high caliber of media publications that have written about fashion blogs. These publications include the Wall Street Journal, The New York Times, Fast Company, and the Sydney Morning Herald. Fashion blogging is rapidly becoming a highly profitable new media business, with a mixture of independent blogs and well-funded fashion blog networks competing to dominate the space.

Zambia and Zimbabwe

 

Zambia and Zimbabwe

Zambia is known as Republic of Zambia. The capital is Lusaka. Other large cities are Kitwe, Chingola. The main languages spoken are Bantu and English. Currency of Zambia is Kwacha. It got independence on 24th October 1964. The Government type is Republic. Zambia is in South Central Africa. It got its name from River Zambezi. It is originally known as Northern Rhodesia and it is separated from Zimbabve by Zambezi river. One of the biggest man made dam Kariba Dam is situated on Zambezi river. Maize, tobacco, millet,cassava, ground nut, cotton, sugar are produced. The country is rich with minerals such as copper, zinc, cobalt, lead, uranium, manganese. 

Zimbabwe is known as Republic of Zimbabwe. The capital is Harare. Large cities include Gweru and Bulawayo. The main languages spoken are English, Ndebela and Shona. Currency is Zimbabwean dollar. The type of government is parliamentary democracy. It achieved independence on 18th April 1980. The country is rich in minerals like copper, nickel, gold, chrome and coal. More than 40 different types of metals and minerals are produced. Maize, ground nut, cotton and tobacco are mainly produced here. It is one of the largest producer of tobacco.