Month: September 2022

Xavier School of Management [XLRI], Jamshedpur

  Xavier School of Management [XLRI], Jamshedpur, Jharkhand is the oldest B-school in India. It was founded in 1949 by a few Jesuit fathers from the Society of Jesus in the steel city of Jamshedpur as a private business school. XLRI Jamshedpur was given the 9th rank in the management category by NRF in 2020.

XLRI Jamshedpur Admission 2022 is open for various Short Term Courses.  Interested candidates can Apply Here. The application deadlines are as follows

  • Executive Development in HR Analytics: September 1, 2022
  • Advanced Financial Management: September 27, 2022
  • Advanced Product Management: September 29, 2022

Currently, it is one of the top B-schools in India. XLRI Jamshedpur offers a variety of programmes including Post Graduate Diploma in Management (PGDM) in three specializations, one fellowship program in management and one executive fellow program in management which are both doctoral-level programs

Each of these courses have different eligibility criteria but all of these require a valid XAT/GRE/GMAT score for admission.

It has been ranked among top 10 management institutes in the country in previous years. Outlook-ICARE ranked it at position among top 150 private MBA colleges in India.

For the outgoing batch of 2018-2020 XLR has been able to achieve 100% placement in their flagship PGDM program with 362 domestic and international offers from 108 recruiters.

XLRI Jamshedpur: Highlights

Established | Institute type 1949 | Private business school
Approved by AICTE
Affiliated to AACSB, AMBA
Entrance exam XAT/GRE/GMAT/GATE / NET / JRF
Courses offered PGDM BM / HRM / GMP; FPM / Exec-FPM; PGC BM / HRM / SLM / BAMD; EDHRM
Popular courses PGDM BM/HRM/GMP
Application Mode Online
Admission Criteria Entrance test and Interview score
Top recruiters KPMG, PricewaterhouseCoopers, The Boston Consulting Group, Accenture Strategy, Microsoft, Amazon, P&G, Aditya Birla Group, ITC, Avendus Capital, Standard Chartered, Capgemini ELITE, Hindustan Unilever etc.
Campus Area 50 acres
Facilities Available World-class library, IT infrastructure with Wi-Fi connectivity, auditoriums, sporting and recreation facilities, student and staff residences etc.
Official website https://www.xlri.ac.in/

XLRI Jamshedpur: Ranking

XLRI, Jamshedpur has been consistently ranked amongst the top business schools in India. Provided below are some statistics:

BODY / MAGAZINE RANKING YEAR
The Week No 1 Private B-school and All-India ranking no 3 2020
Business Today All-India Ranking No. 5 2020
Outlook India No 1 Private B-school 2020
India Today All-India Ranking No. 5 2020
The Week No. 1 Private B-school and Overall No. 4 2019
India Today No. 1 Private B-School and Overall No. 4 2019
Business Today No. 1 Private B-school and Overall No.3 2019
Outlook India No. 1 Private B-school 2019
Business World Ranked Overall No.4 2018
Business Today No. 1 private institute and Overall No.4 2018

XLRI Jamshedpur: Courses Offered

The institute offers Post Graduate Diploma in Management for three different specializations as well as two doctoral-level programmes as listed below:

COURSE SPECIALIZATION DETAILS
PGDM Business Management, Human Resource Management, General Management, International Business
  • Duration- 2 years
  • Eligibility- Candidates must hold a bachelor’s degree in any discipline of minimum 3 years duration or equivalent from a recognized university. Final year students can also apply
PGDM (Part time) Business Management
  • Duration- 3 years
  • Eligibility-Candidates who have completed three years of bachelor’s degree or equivalent in any discipline, recognized by a University or Deemed University, are eligible to apply, after the completion of their bachelor’s education, two years of work experience is required in supervisory/ executive role in organizations
B.Ed Education
  • Duration- 2 years
  • Eligibility- Candidates must hold a bachelor’s degree in any discipline of minimum 3 years duration or equivalent from a recognized university. Final year students can also apply
Fellow Program in Management –
  • Duration- 4 years
  • Eligibility- A Master’s degree or its equivalent in any discipline with at least 55% marks (50% for SC/ST candidates) with the Bachelor’s degree/equivalent qualification with at least 60% marks (55% for SC/ST candidates)
Executive Fellow Program in Management –
  • Duration- 4 years
  • Eligibility- Candidates should have an MBA/Post Graduate Diploma in Management (PGDM) or equivalent or GMP/PGPX or One Year full-time residential programme in Management (with 60% marks).

XLRI Jamshedpur: Admissions

  • XLRI conducts the online Xavier Aptitude Test (XAT) in January every year. The online exam is conducted all over India in 81 cities.
  • Students can apply for multiple programmes and the selection process depends on the nature of the program. Depending on the number of programmes they apply for they can be called for multiple interviews or group discussions.
  • Short-listing of candidates is done on the basis of scores obtained by students in different sections of XAT and then the final selection is done by group discussion also keeping in consideration factors like academic background, relevant work experience, extra-curricular activities etc.
  • The admission process is online. One has to follow the official institute website for details related to admission procedure and important details.

XLRI Jamshedpur: Cut-Off

XAT Cut-off 2021: PGDM-BM

CATEGORY VA DM QA OVERALL
Male 76 74 83 94
Female 70 70 75 92
SC 60 60 60 65
ST 55 55 55 60

XAT 2021 Cut-off: PGDM- HRM

CATEGORY VA DM QA OVERALL
Male Engineering 80 75 80 93
Female Engineering 75 68 74 90
Male Non-Engineering 80 75 73 90
Female Non-Engineering 75 68 64 87
SC 55 55 55 65
ST 50 50 50 55

XLRI Jamshedpur: Placements

XLRI completed its Final Recruitment Process for the 2019-2021 batches of PGDM HRM and PGDM BM in a total of two days which saw all 358 candidates being placed. About 33% of students received pre-placement offers. There were 108 recruiters with 370 domestic and international offers and 23 new recruiters. The entire process was conducted virtually and despite the global pandemic XLRI was able to achieve a 100% placement record.

XLRI Placements 2021 Highlights

  • Average Salary Up: The average salary rose to Rs 25.08 lakh per annum from Rs 24.30 lakh per annum in 2020.
  • No increase in Median Salary: Median salary remained same – Rs 23 lakhs per annum
  • Top Domains: The top domains based on the roles offered were consulting, sales & marketing and BFSI.
  • Top Recruiters: Among companies, Boston Consulting Group, Bain and Co., PricewaterhouseCoopers, Accenture Strategy, Amazon, ITC and Paytm made the highest number of offers among the regular recruiters.
  • New Recruiters: New recruiters included MasterCard, DE Shaw, Airbnb, DBS Bank, Nykaa, Freshworks, ZS Associates, Tata Electronics, Rebel Foods and IDFC Bank, amongst others.

XLRI Placements 2021 – Sector wise Report

  • About 29% of the candidates were placed in Consulting. Sales & Marketing and BFSI constituted 16% and 14% of the roles offered to the students respectively.
  • BCG, PwC, Accenture Strategy, and PayTM made the highest number of offers amongst other regular recruiters such as TAS, Microsoft, Amazon, P&G, Aditya Birla Group, ITC, Nestle, Standard Chartered, Capgemini ELITE, Hindustan Unilever, and others.
  • New recruiters included companies such as MasterCard, DE Shaw, Airbnb, DBS Bank, Nykaa, Freshworks, ZS Associates, Ganit Inc., amongst others.

XLRI Jamshedpur: Scholarships

There a few different kinds of scholarships an XLRI convert can apply for:

  • Aditya Birla Scholarship: This scholarship is a merit-based scholarship and it is given to students on the basis of criteria decided by the company. The amount of scholarship is INR 175,000.
  • T Thomas: This scholarship is given on the basis of criteria decided by the company. It is given for an amount of INR 100,000.
  • Kalyan Ganguly XEF Scholarship: This is a merit-cum-need based scholarship awarded for the sum of INR 100,000. It is after Kalyan Ganguly, a 1971-73 alumnus of XLRI. It is awarded to one student every year.
  • XLRI Diamond Jubilee Scholarship: This scholarship was started in 2009, and it is a merit-cum-need based scholarship for both 1st and 2nd year students. 2 students from each year are awarded this scholarship every year. 1st Year Tuition Fees up to 2, 55,000, and 2nd Year Tuition Fees up to 2, 85,000 are given to the winners of this scholarship.
  • Alumni Scholarship: The XEF is a platform where the alumni of XLRI try to give back to the college, and one of its initiatives is the alumni scholarship. 4 students in total are given these scholarships from both GM and HRM, and each student wins a scholarship for the sum of INR 150,000.

XLRI Jamshedpur: Facilities

XLRI offers world-class facilities to its students. Some of them are:

  • Library: XLRI has a fully automated library with a rich collection of 66,687 books, 16806 bound back volumes of print journals (some of them dating back to the days of inception), and 170 national and international print periodical publications.
  • Hostel: XLRI has two hostels for boys and girls each in its campus. Boys and girls hostels have 200+ and 65+ rooms respectively, available on single and twin-sharing basis. All the hostels have basic amenities like water purifiers, common room, recreation room, mess, TV, laundry services, internet facility, security and surveillance system etc.
  • Sports Complex: In addition to the facilities on campus, students have access to swimming pools, squash courts, tennis courts, and athletics track through the institute’s association with local clubs and other sports associations.
  • Labs: It consists of computer labs and behavioural labs.
  • Cafeteria: It has a well-maintained and hygienic cafeteria serving different kinds of food.
  • Gymnasium: The campus has gym facilities for both boys and girls with the gyms being extremely well-equipped.
  • Hospital facilities: Emergency medical facilities are available within the campus.
  • Wi-Fi Campus: The entire campus is Wi-Fi connected.
  • Auditorium: It has multiple state-of-the-art auditoriums.
  • Music Room: Recreational facilities include music rooms where students can spend their quality time.
  • AC Classroom: All the classrooms are air-conditioned.
  • Convenient Store: There is also an on-campus convenience store for daily and quick necessities of the students and the staff.

XLRI Jamshedpur: Faculty

  • XLRI has a renowned faculty base that promises to impart sound and quality education to the students.
  • The institute has seventy full-time faculty members across different disciplines. Most faculty members undertake training and consultancy assignments across industry sectors while donning advisory and director roles in government agencies and private sector firms in India and abroad.
  • It also has 38 visiting faculty members. XLRI aims to attract the most accomplished faculty and staff to join its workforce.


SERENA WILLIAMS

 

Serena Williams 

“In my career, I have never given up. In matches, I don’t give up” .These are the words spoken by the legend Serena Williams, who had brought and achieved great victories ever in world history of tennis. Serena had won 23 grand slam single titles, 14 grand slam doubles titles, 2 grand slam mixed doubles titles, 4 Olympic gold medals( three in doubles and one in singles), 10 grand slam singles titles won after turning 30, it was an Open Era record ever. Serena Williams had won 73 WTA titles and 5 WTA finals (year end championship crowns) .She had won 367 match wins at Major plays. She was brought up in Compton who grow up to become one of the greatest athletes of all time. She is an American tennis player who revolutionized women’s tennis with her powerful style of and won 23 grand slam titles than any other man or woman during open Era. In 1999 U.S Open tournament Serena and Venus Williams won doubles event. Together as a team they have won 14 Grand slam doubles titles. In 2002, Serena Williams won the French Open, Wimbledon and U.S Open tournaments by defeating her sister Venus Williams.In 2003vshe won Australian Open and completed a career grand slam by having all 4 of slams during the tournament. Serena is also noted for her fashion and styles, she bore bold outfits that highlighted her strength and challenged traditional, conservative society.

Fading CYBER PROTECTION

 Fading Of Cyber protection

Data security breaches result in the loss and theft of personal, sensitive data haven’t reduced their impact. Today any person or business within and outside India is still in position where in slight bargain they can procure personal information for vast majority of people , categorized and labeled for use and consumption. Data is used most often by some legitimate advertising agencies, unscrupulous telemarketing firms and Cyber criminals. Brokers of such Data in fact become so brazen where they have taken listing goods foe sale on mainstream e-commerce platforms. This may be done to reach more customers who can discover and subsequently purchase the data they provide, also attempt to lend some kind if legitimacy to unethical and possibly illegal nature of their trade. It leaves the general population to the range of harm in form of elaborate phishing attacks and financial scams aided by attackers access to personal information as well as other harmful activities which rely on attacker posses information about each individual.

The threat model for general user of internet comprise Cyber criminals and unscrupulous businesses, individuals with certain political and intellectual affinities have found they worry about the capabilities of government in this area. They are concerned about their security and integrity of their electronic devices. In January 2022 there was an investigation by the New York Times gives debate and problems that had existed around the alleged use of Pegasus Spyware in India. The investigation revealed that Indian government had purchased access to Pegasus Spyware suite in 2017 as part of roughly $ 2 billion acquisition deal for weapons and miscellaneous surveillance gear from Israel. It targeted Indian nationals.

PINCODE

 

PINCODE

India Post introduced six digit Postal Index Number(PIN) code on August 15, 1972. It was needed to give unique identity to all physical addresses of the country in terms of delivery jurisdictions of post offices. The code help to solve the challenge of inaccurate addressing and ensure accurate and fast delivery by post offices. The postal code is known differently in different countries postcode, zip code etc is alpha numeric or numeric number that is included in postal address for easy identification of the sorting district and the addresse’s delivery post office. The Universal Postal Union says 160 countries of the world have introduced postal codes. The codes were introduced in Germany in 1944. The code was originally designed to help postal operations but today it is used by couriers, e- commerce players and various other service providers as means of locational identification of a person.

The proportion of PIN coded mails in India improved after the introduction of computerized billing by utility service providers and launching of KYC norms by banks, where giving complete accurate address was made compulsory. The PIN code helps in taking piece of mail to addresses post office. The delivery jurisdiction of the post office is divided into beats and there is a postman assigned to each beat. Beat sorting at post office is done manually in India. The system of postal code that was introduced 50 years ago may not be operationally relevant in the new role of post office.

Introduction to SEO

Introduction to SEO

Search Engine Optimization, more commonly referred to as SEO, is one of the most crucial aspects of marketing. As such, if you’re working to market your blog or your business, you need to know what SEO means and what the rules and ways of SEO success are. While a successful SEO strategy isn’t an exact science, and its practice has been challenged on many fronts throughout the years, knowing the basics is still important to an effective marketing campaign.


What is SEO?

SEO refers to the process of making a website more visible on a search engine’s results page. To clarify, a great SEO strategy will put a company’s website at the top of the list on a Google search page, therefore increasing the likelihood that people will visit the site. Search engines strive to provide the most relevant results for a person conducting a search, so that when a person runs an internet search for “cupcakes,” the first thing to appear isn’t a cookie shop, but a bakery that specializes in cupcakes as well as a definition of the dessert. In other words, SEO helps to make a search relevant to the user and can be critical in driving traffic to your site.


Search engines work by searching the Internet to find text that meets certain criteria. This text is known as keywords and refers to the most important theme(s) of the website, company, or product. Scouring the online world to find keywords are why, as in the example above, a search for “cupcakes” yields a result of multiple pages about cupcakes, not cookies. Other important things that a search engine uses to rank a website include titles, headings, and links that make up the content of a website’s pages. Search engines also employ search engine indexing to find, digest, and store the content of a website. A search engine index refers to the set of data that’s used to base a final search result on.

The Importance of Keyword Research

Another important part of an SEO introduction is understanding the significance of keywords. We explained above that keywords are the specific words or set of words that best describe the theme or overall concept of an idea, website, business, or product. Keywords are the words that people use when conducting a search, and should be words that are included in the content of your webpage. Choosing the right keywords can help to drive traffic to your site, attract potential customers, and greatly improve your SEO ranking.

When deciding what keywords you should include in your text, you should consider things such as the relevancy of the keyword(s) to your website and company, as well as the competitors that are using the same keyword(s) (you can check this by running a quick Google search of chosen keywords yourself, and seeing what sites appear at the top of the list). To discover the value of your keywords, you can buy a sample campaign from Google AdWords, which will allow you to test the traffic generated by your chosen keywords. If all three things are in check—the keywords are relevant to your website, competitors are experiencing success with similar keywords, and a sample campaign yields high traffic—you should feel confident in moving forward with the keywords.

SEO Tools and Services

Although an SEO introduction is a fantastic place to start, as your marketing initiatives develop, you might want to think about acquiring additional SEO products and services. These resources are frequently made available by the search engines themselves, including Google’s Google Analytics, Google Webmaster Tools, Google AdWords Keywords Tool, Google Alerts, Google Trends, DoubleClick Ad Planner, Google Page Speed, Google Site Map, and others.


In addition to the tools offered by Google, you may also investigate additional internet tools or even employ a business that specializes in SEO marketing to build and optimize your website.

Google planning to shift phone manufacturing unit from China to India.

Google is eyeing moving some production of its Pixel smartphone lineup to India, according to a report, the latest in a series of phonemakers with growing ambitions to locally assemble their handsets in the world’s second largest market.

Like Apple, Google has also been moving some of its manufacturing efforts outside of China. Nikkei Asia reported that Google was also planning to move some Pixel manufacturing to Vietnam.

Google is considering moving some production of Pixel phones to India. This move comes following disruptions in China from COVID-19 lockdown and the country’s rising tensions with the United States. Parent company Alphabet Inc has reportedly invited bids from manufacturers to make between 500,000 and 1 million Pixel smartphones.

According to a report by The Information, Google is aiming to produce 10-20 per cent of the estimated annual production for Pixel. Chief Executive Officer Sundar Pichai reportedly considered a plan for manufacturing in India earlier this year but the final decision is yet to be made, the report said. However, if the approval follows through, India will need to import components from China. Alphabet is also considering Vietnam as an alternative.

The move away from China comes as the Biden administration plans to broaden the curbs on US shipments of semiconductors to China. US companies like KLA Corp, Lam Research Corp and Applied Materials Inc have been forbidden from exporting chipmaking equipment to Chinese factories.

Google planning to shift phone manufacturing unit from China to India.

Google is eyeing moving some production of its Pixel smartphone lineup to India, according to a report, the latest in a series of phonemakers with growing ambitions to locally assemble their handsets in the world’s second largest market.

Like Apple, Google has also been moving some of its manufacturing efforts outside of China. Nikkei Asia reported that Google was also planning to move some Pixel manufacturing to Vietnam.

Google is considering moving some production of Pixel phones to India. This move comes following disruptions in China from COVID-19 lockdown and the country’s rising tensions with the United States. Parent company Alphabet Inc has reportedly invited bids from manufacturers to make between 500,000 and 1 million Pixel smartphones.

According to a report by The Information, Google is aiming to produce 10-20 per cent of the estimated annual production for Pixel. Chief Executive Officer Sundar Pichai reportedly considered a plan for manufacturing in India earlier this year but the final decision is yet to be made, the report said. However, if the approval follows through, India will need to import components from China. Alphabet is also considering Vietnam as an alternative.

The move away from China comes as the Biden administration plans to broaden the curbs on US shipments of semiconductors to China. US companies like KLA Corp, Lam Research Corp and Applied Materials Inc have been forbidden from exporting chipmaking equipment to Chinese factories.

Get Rewarded for SLEEP

 Get Rewarded for Sleep

Triparna Chakraborty from Kolkata was crowned “India’s first Sleep Champion”. Fifteen candidates were selected as sleep interns having slept nine hours for 100 days. The interns will be selected through various processes, they will be provided with mattresses and sophisticated sleep tracker. The interns will be counseled on ways to improve their sleep health through various empowering sessions with fitness professionals, nutritionist and wellness experts and Sleep specialists. The internship is provided by Wakefit.co it provides homesolutions that include furniture and mattresses. It is offering a novel internships to students.

For more information- https: //www. Wakefit.co/sleepintern.

ONAM

 ONAM

Onam is the harvest festival of Kerala it is time everything looks fresh. During this period flowers blossom , crops ripe and vegetables and fruits attain full growth. In this day Malayali nurtures an emotional bond that evoke rich memories of glorious past. For people away from Kerala, onam sets stage for nostalgic homecoming. It is an occasion of family reunions. In Kerala, onam embodies the spirit of its people. It is celebrated across different communities. All famous publications bring out special programs for the festival. The numerous television channels compete with one another to render better fare for their viewers. The railway run special trains, hotels have special tariffs, film industries churn out new releases to satisfy filmy appetite in Kerala. Most of home finance companies offer onam special rates during festive season. Home appliances and different consumer durables Markey come up with attractive discount rates and are sold off like hot pancakes. People will go on for shopping and most salaried employees will receive festive bonus and incentives during Onam. Street vendors are making brisk business in onam carnival. It is a revival for the market altogether. Malayali associations across the world actively celebrate onam with the same Kerala style. The handloom industries provide the rebate offered by the government. Weavers across Kerala organize variety of expo in different parts of the state to reach out the common people. Major jewelry showrooms offer alluring offers like bumper prizes like trips,cars etc through lucky draw. They offer discount on making charges of jewelleries. Tempting offers galore all around. Onam is festival of prosperity. 

The myth behind Onam festival is that it is believed that during Onam, Mahabali, the erstwhile king of Kerala comes on for an annual revisit to his kingdom. According to mythology prosperity prevailed during reign of Mahabali and gods become envious of it, Lord Vishnu in order to put an end to Mahabali ‘s regime appeared in disguise as little Vamana. He requested land equal in size of his three footsteps. On being agreed Lord Vishnu took his full form physically and ethereally. The first step covered the entire celestial world. With second step covered the world of demons. Mahabali realized that third step would take earth which will affect his people. Mahabali pleaded to take the third step over him to spare his people. As mark of respect to his sacrifice of bebevolent monarch made for his people. Mahabali was allowed to visit his kingdom once every year. Onam is the time of year when malayalam calender begins. It is followed by monsoon in Kerala. Onam falls on mid- chingam the maiden month of malayalam calendar. With Atham the real countdown to Thiruvonam begins. Floral carpet is laid in front of household begins from Atham and continues 10 days till Thiruvonam. Rituals such as laying of pookkalam in courtyards of homes and gifting new clothes called Onakkodi are customs during Onam. Cultural events like Oonjalaattam, Onathallu, Pullikali, Thalapandu etc are organized in Kerala. Sadya in tender plantain leaves is part of festivity. 

LGBTQ AND THEIR RIGHTS

N kavya

LGBTQ is an acronym for “lesbian, gay, bisexual, transgender, and queer. Lesbian, Gay, Bisexual and Transgender, Queer. Over the past decade, LGBT people have gained more and more tolerance and acceptance in India, especially in large cities.

LGBTQ people in India remain closeted, fearing discrimination from their families, who might see homosexuality as shameful. Discrimination is still present in rural areas, where LGBTQ people often face rejection from their families and forced opposite-sex marriages. People in the LGBTQ community are fighting for equal rights and acceptance. Trans people, especially, face a lot of difficulty in finding acceptance. People in the LGBTQ community are looked down upon all the time.

This is a major issue because discrimination against the LGBTQ community is highly prevalent. People’s prejudices lead them to think that LGBTQ people are odd and very different. Today, homosexuality and queer identities may be acceptable to more Indian youths than ever before but within the boundaries of families, homes, and schools, acceptance remains a constant struggle for LGBTQ people. I have heard of people coming out of the closet and declaring to their families that they are not the person their family expected them to be. Being L, G, B, T, or Q is not a ‘problem’, nor is it a ‘choice’ as such. LGBTQ individuals are merely individuals who have sexual preferences that differ from what would appear to be the ‘norm’, due to differing learned behaviors and, you know, having a personal perspective and mindset that differs from everyone else’s. Saying that it’s objectively wrong for people to have sexual preferences that differ from the norm is objectively wrong itself.

Transgender people in India are allowed to change their legal gender post-sex reassignment surgery under legislation passed in 2019 and have a constitutional right to register themselves under a third gender. Additionally, some states protect hijras, a traditional third-gender population in South Asia through housing programs, and offer welfare benefits, pension schemes, free operations in government hospitals as well as other programs designed to assist them. There are approximately 480,000 transgender people in India as per Census 2011. Article 15 of our Indian Constitution Article 15, 1949. 15. Prohibition of discrimination on grounds of religion, race, caste, Sex, or place of birth.

In 2018, in the landmark decision of Navtej Singh Johar v. Union of India, the Supreme Court of India decriminalized consensual homosexual intercourse by reading down Section 377 of the Indian Penal Code and excluding consensual homosexual sex between adults from its ambit. Amidst strong political movements in favor of LGBTQ rights, people are more accepting of same-sex relationships, with around three out of four Indians supporting them according to an opinion poll. In the 2010s, LGBT people in India increasingly gained tolerance and acceptance, especially in large cities.

Major Activists of LGBTQ:

1. Anand Grover.
2. Menaka Guruswamy.
3. Laxmi Narayan Tripathi.
4. Anjali Gopalan.
5. Gopi Shankar Madurai.
6. Manvendra Singh Gohil.
7. Harish Iyer.
8. Ashok Row Kavi.

Conclusion:

The backlash is the biggest concern at the moment. Homophobia is still one of the last acceptable forms of bigotry in some regions, and my hope is that that changes. Legally India has taken many steps in this area to identify the rights of LGBT community. Discrimination and the fear of discrimination is an important concern among the minorities at workplace.

If normal men and women have the right to live in this society with respect then why not a person who belongs to LGBTQ can live in this society with respect? It’s not about what our religion says it’s about what humanity says.

FEMINISM

N kavya

Feminism is a range of socio-political movements and ideologies that aim to define and establish the political, economic, personal, and social equality of the sexes. Feminism incorporates the position that society prioritizes the male point of view and that women are treated unjustly in these societies.

Who started Feminism ?

Mary Wollstonecraft is seen by many as a founder of feminism due to her 1792 book titled A Vindication of the Rights of Woman in which she argues for women’s education. Charles Fourier, a utopian socialist and French philosopher are credited with having coined the word “féminisme” in 1837.

The important aspect of feminism:

1. Feminism is defined as the belief in the social, political, and economic equality of the sexes.


2. The goal of feminism is to challenge the systemic inequalities women face daily.


3. Contrary to popular belief feminism has nothing to do with belittling men feminism does support sexism against either gender. Feminism works towards equality, not female superiority.


4. Feminists respect individual, informed choices and believe there shouldn’t be a double standard in judging a person. Everyone has the right to sexual autonomy and the ability to make decisions about when, how, and with whom to conduct their sexual life.


5. There isn’t just one type of feminism, there are a variety of feminist groups including girlie feminists, third-wave feminists, pro-sex feminists, and so on. All these groups aim to deal with different types of discrimination women, and sometimes men, face.


6. Women earn 78 cents for every dollar a man makes.


7. Only 17% of the seats in Congress are held by women.


8. Although 48% of law school graduates and 45% of law firm associates are female, women make up only 22% of federal-level and 26% of state-level judgeships.


9. Even in the 10 top paying jobs for women, females earn less than men; only one career, speech pathology, pays the same regardless of gender.


10. Despite previous attempts to ratify a UN treaty guaranteeing the elimination of all forms of discrimination against women, the U.S. refuses to support an international bill of rights for women signed by nearly every other nation on the planet.


11. What feminists want the world to know, or at least acknowledge is the different ways men and women are treated, and although there have been great strides towards equality, women and men are far from playing on the same field.

The First Wave of Feminism:

This first wave of feminism activism included mass demonstrations, the publishing of newspapers, organized debates, and the establishment of international women’s organizations. At around the same time, women became more active in communist, socialist and social democratic parties because increasing numbers of women began to work outside the home in factories and offices. Women were first allowed to go to university in the early 20th century, having both a career and a family. In certain countries, when fascist parties gained power the feminist movement was banned. Women started organizing again after the end of the Second World War, and they soon gained equal political rights in most European countries, with women’s emancipation becoming an important aim and most women being allowed to take on full-time jobs, divorce their husbands and go to university.

The Second Wave of Feminism:

The second wave of feminism aimed to achieve ‘women’s liberation, different groups had different ideas about how this should be done. Liberal feminists wanted better equality laws and reform of institutions such as schools, churches, and the media. Radical feminists argued that the root cause of women’s inequality is patriarchy: men, as a group, oppress women. They also focused on violence against women by men and started to talk about violence in the family, and rape. Socialist feminists argued that it is a combination of patriarchy and capitalism that causes women’s oppression. The second wave of feminism also resulted in new areas of science: women’s studies became a discipline to be studied at university, and books began to be published about women’s achievements in literature, music, and science and recording women’s previously unwritten history.

The women’s movement played an important role in the drafting of international documents about women’s rights, such as the Universal Declaration of Human Rights and the Convention on the Elimination of all Forms of Discrimination Against Women (CEDAW, 1979).

The Third Wave of Feminism:

The third wave of feminism mainly refers to the American movement in the 1990s, and was a reaction to the backlash of conservative media and politicians announcing the end of feminism or referring to ‘post-feminism’.t the third wave of feminism can be characterized by increased awareness of overlapping categories, such as race, class, gender, sexual orientation. More emphasis was also placed on racial issues, including the status of women in other parts of the world (global feminism). This was also a moment when several feminist non-governmental organizations were established, but focused on specific feminist issues, rather than claiming to represent general feminist ideas. Third-wave feminism actively uses media and pop culture to promote its ideas and to run activities, for example by publishing blogs or e-zines. It focuses on bringing feminism closer to people’s daily lives. The main issues that third-wave feminists are concerned about include: sexual harassment, domestic violence, the pay gap between men and women, eating disorders and body image, sexual and reproductive rights, honor crimes, and female genital mutilation.

The Fourth Wave of Feminism:

The term cyberfeminism is used to describe the work of feminists interested in theorizing, critiquing, and making use of the Internet, cyberspace, and new media technologies in general. The term and movement grew out of ‘third-wave’ feminism. Cyberfeminism is considered to be a predecessor of ‘networked feminism’, which refers generally to feminism on the Internet: for example, mobilizing people to take action against sexism, misogyny, or gender-based violence against women. One example is the online movement in 2017, which was a response on social networks from women all over the world to the case of Harvey Weinstein, a Hollywood producer who was accused of sexually harassing female staff in the movie industry.

Feminism Activists in India:

1. Aranya Johar. 2. Kamla Bhasin. 3. Aruna Roy. 4. Vandana Shiva. 5. Medha Patkar. 6. Manasi Pradhan. 7. Urvashi Butalia. 8. Laxmi Agarwal. 9. Deepa Malik. 10. Swati Maliwal

Conclusion:

Feminism can be seen as a movement to put an end to sexism, sexist exploitation, and oppression and to achieve full gender equality in law and practice. The women’s movement is made up of women and men who work and fight to achieve gender equality and to improve the lives of women as a social group.

FASHION BLOGGING

N kavya

A fashion blog can cover many topics, such as specific items of clothing and accessories, beauty tips, trends in various apparel markets (haute couture, prêt-à-porter, etc.), celebrity fashion choices, and street fashion trends. Many fashion blogs could also be categorized as shopping blogs, similar to the content of fashion magazines. Some retailers in the fashion industry have started blogs to promote their products. Some blogs focus more on fashion advice, featuring how-to articles for the lay reader. Articles discuss clothing fit, the matching and complementing of colors, and other information on clothes wearing and care, along with prescriptive advice on adhering to basic standards and recent trends.

History:

Fashion blogs first appeared in the blogosphere before 2002. Both the number of fashion blogs and the number of media mentions of fashion blogs have grown considerably since then. Published accounts of the growing number of fashion blogs are mentioned above, and a Facteva search reveals that media articles mentioning “fashion blogs” grew from one in 2002 to over 100 in 2006. In 2006, the commercial success and growing profile of fashion bloggers were the two main themes in the coverage of fashion blogs. In 2009, CNN wrote about a blogger, Rumi Neely of Fashion Toast, who went from a small website to the runway for a popular label.

Impact on Fashion Industry:

Fashion is a multi-billion dollar industry that has a considerable impact on the way ordinary people dress and present themselves and relies heavily on media and advertising to communicate the producer’s preferences and goals and influence public perception through various types of promotion; at the same time, fashion can be influenced by social change and counter-trends outside the producer, retailer or advertiser’s control. As fashion is driven by trends within and without the fashion industry, fashion blogs and other “new media” outside the control of traditional establishments represent a disruptive innovation to the social dynamics of mass media and fashion consumption in modern consumer society.

From the industry’s standpoint:

The New York Times “Style” section writer, Eric Wilson, did an extensive study on the impact of fashion bloggers on the fashion industry for one of his style columns. Wilson wrote that these bloggers have ascended ‘from the nosebleed seats to the front row’ in the past year and that the divide between the ‘high code’ editors with a professional opinion and the ‘amateur’ fashion bloggers is beginning to disintegrate.


From a reader’s standpoint:

A similar statement was said by Constance White, the style director for eBay and former fashion journalist, saying that the impact of the fashion blogosphere has allowed the whole population to take ownership of the fashion world, including people of all different races, genders, and social standings. Unlike fashion-focused magazines and television shows, fashion blogs can be updated more frequently, keeping up to date with the new and up-and-coming fashion trends.

From an advertising standpoint:

Many of these fashion blogs also serve as a source of advertisement for both designers and fashion retail stores. These advertisements have had a heavy influence on fashion designers of various standings, helping to give a name to small up-and-coming designers as well as bringing high-end designers back to life. Many of the top fashion bloggers are said to have received free samples of the designer pieces that they have mentioned in their blogs and some top fashion bloggers got paid for wearing and publishing a brand name product on their Instagram accounts.

Types of fashion blogs:

• By writer’s expertise:

Fashion blogs may be written by insiders, outsiders, or aspiring insiders. Insiders are people who work (or have previously worked) in the fashion industry or for the traditional fashion media. In addition, some fashion insiders write occasionally as guest bloggers on larger sites. For example, the fashion designer Nanette Lepore has contributed to Glam.com. Aspiring insiders are people who want to work in the fashion industry or media and believe their blog may provide a ‘back door entry into a mainstream fashion writing job.

• By ownership:

Fashion blogs may be owned either by individuals or by companies. The types of individuals running fashion blogs are listed above. The types of companies now running fashion blogs include large mainstream media organizations and fashion retailers. Condé Nast Publications is a mainstream media organization with fashion blogs. Fashion retailers with blogs include Bluefly, Queen of Suburbia, and Splendora.

Indian Fashion Bloggers:

1. Komal Pandey.
2. Masoom Minawala Mehta.
3. Aashna Shroff.
4. Kritika Khurana.
5. Riya Jain.
6. Sakshi Sindwani.
7. Siddharth Batra.
8. Karron S Dhingra.
9. Usaamah Siddique
10. Abhinav Mathur

Conclusion:

Fashion blogs are increasingly becoming a part of the mainstream fashion press. Many big media organizations have started fashion blogs and the best fashion bloggers are now also being offered mainstream media positions. Fashion blogging is also now regarded as worthy of mainstream media coverage. The reference list below shows the very high caliber of media publications that have written about fashion blogs. These publications include the Wall Street Journal, The New York Times, Fast Company, and the Sydney Morning Herald. Fashion blogging is rapidly becoming a highly profitable new media business, with a mixture of independent blogs and well-funded fashion blog networks competing to dominate the space.

Zambia and Zimbabwe

 

Zambia and Zimbabwe

Zambia is known as Republic of Zambia. The capital is Lusaka. Other large cities are Kitwe, Chingola. The main languages spoken are Bantu and English. Currency of Zambia is Kwacha. It got independence on 24th October 1964. The Government type is Republic. Zambia is in South Central Africa. It got its name from River Zambezi. It is originally known as Northern Rhodesia and it is separated from Zimbabve by Zambezi river. One of the biggest man made dam Kariba Dam is situated on Zambezi river. Maize, tobacco, millet,cassava, ground nut, cotton, sugar are produced. The country is rich with minerals such as copper, zinc, cobalt, lead, uranium, manganese. 

Zimbabwe is known as Republic of Zimbabwe. The capital is Harare. Large cities include Gweru and Bulawayo. The main languages spoken are English, Ndebela and Shona. Currency is Zimbabwean dollar. The type of government is parliamentary democracy. It achieved independence on 18th April 1980. The country is rich in minerals like copper, nickel, gold, chrome and coal. More than 40 different types of metals and minerals are produced. Maize, ground nut, cotton and tobacco are mainly produced here. It is one of the largest producer of tobacco. 

Nykaa Success Story

About Nykaa

Nykaa is a brand based in India that specializes in multi-beauty and personal care products. It had originally been set up as a sole e-commerce medium until it later began building up various retail outlets in many other urban cities across India.

Nykaa Founders

A graduate with MBA from IIM Ahmedabad, Falguni Nayar begins to work at Kotak Mahindra in investment banking after her graduation. She became the Managing director at Kotak in 2005. She worked for Kotak Mahindra for about 18 years, during which she decided to move beyond the banking sector and experience in other sectors. She recognized the unexplored potentiality of the online beauty sector. 


Nykaa was started in 2012 by Falguni Nayar and is headquartered in Mumbai. She entered the market to remove the irregularities in the beauty industry. Despite high demand, the industry was not up to the mark. Her expertise in Investment banking has made her value the sustainability of the business.


Despite being a capital-intensive industry, she decided to raise and accommodate funds accordingly. The company has pioneered in providing a one place shopping experience for all domestic brands, international brands, luxury & prestige brands, premium brands, niche, and cult brands.

Business Model of Nykaa


Its business model revolves mainly around inventory management as the company purchases the products directly from brands or distributors and then provides them to the customers on its platform. 


Thinking about how it is different from marketplace models like that of Amazon or Flipkart?

Well in the latter, products are listed by third-party sellers for the customers to make a purchase, which is not the case of Nykaa. This helps Nykaa to secure its customers from any fraudulent sellers and maintain the authenticity of the platform. 

Apart from this, exclusive collaborations with big brands in beauty and fashion, the creation of private labels across categories, and having a physical presence have all helped it stand out in a competitive e-commerce industry where buyers are generally vendor-sceptic and looking for the best deal.


Furthermore, the company’s offline stores are present in 3 formats – On Trend, Luxe, and Kiosks. On Trend & Luxe deals with trending and fashionable brand products. While Kiosk is specifically for featuring premium and luxury brands including Dior, MAC, Huda Beauty, Estee Lauder, and many more prestigious brands.


Apart from Amazon and Flipkart, purple.com is a direct competitor of Nykaa. Purple is one of the companies present in the online retailer business in the same segment. 

Further, in order to interact with beauty enthusiasts, the company formed an online platform – Nykaa Network. This helps them connect better with the customers and provide them with a unique experience.  

Nykaa’s Marketing Strategy

The main element is to promote brands and products via multiple channels, websites, and blog pages. It pitches the products digitally to reach customers in all regions of the country. To directly reach the right audience, the company also collaborated with Femina to conduct Femina Miss India over the last few years.


Another key to its success is its ability to create relevant, engaging, and relatable content for its audience. The focus is to connect with beauty enthusiasts through their YouTube and Instagram handles. The company’s ability to establish itself as a legitimate voice in beauty and, increasingly, fashion talks through social media platforms.

How is Nykaa operating now?

This India-based startup originally began as the sole e-commerce platform. Since then, the company is continuously expanding its operations.

 

It started with the online operations but then diversified into offline stores as well. Currently, the company has 76 brick-and-mortar stores. Earlier, it was only operating in the women’s segment. But in 2019, it entered into the men’s segment by launching Nykaa Men. As of now, the company has 300+ brands in its catalogue under the women, men, and kidswear sections.

Conclusion

The company is planning to expand further in the offline mode through its brick-and-mortar stores. It is planning to open 180+ stores by 2024. This will help the company to boost its sales and revenue. Apart from this, the company is launching an IPO soon, which could take its valuation to 4 billion dollars. It will be the first company in the online beauty marketplace to launch an IPO. Besides, the company is also planning to achieve profitability before going public. 

We could say that Nykaa has become the amazon of the beauty industry. This platform has been instrumental in dispelling the misconception that e-commerce and beauty retail does not work well in India. Due to a continuous rise in sales and the profitability of the company, its plan to launch the IPO has been preponed.


One can say Nykaa has become into the Amazon of the cosmetics sector. Because of this platform, the myth that e-commerce and beauty retail don’t function well in India has been decisively disproven. The company’s plan to start the IPO has been postponed due to an ongoing increase in sales and profitability.

Appeals to the people, especially youth, to unite & fight against drug addiction

 Raksha Mantri Shri Rajnath Singh has appealed to the Nation, especially the youth, to unite and fight against drug addiction, terming the menace as one of the stumbling blocks for India to achieve its full potential. He was interacting with National Cadet Corps (NCC) cadets and youth at a function ‘An Interaction with NCC cadets and Pledge Against Drug Abuse’, organised by Ministry of Social Justice & Empowerment in New Delhi on September 12, 2022. Cadets from all 17 State Directorates and youth from different parts of the country joined the event through video conferencing. The Raksha Mantri urged them to fight and eliminate drug addiction on the same scale as the country’s revolutionaries fought for the freedom struggle and ensured independence.

“India is moving forward in the direction of becoming one of the superpowers of the world. But, there are some limitations which are preventing us from achieving our true potential. Drug addiction is one such limitation. Despite having all qualities, our country has not yet been able to stand in the line of developed countries, as there are many people, especially the youth, who are in the grip of drugs. Youth are the future of the country. They are the cornerstones of the nation. If their present is intoxicated, their future can be easily guessed. We need to wedge a fight against drugs like we did for our Independence,” Shri Rajnath Singh said.

Elaborating more on the ill-effects of the drugs, the Raksha Mantri stated that it not only adversely affects the maintenance of law and order in society, but also gives rise to terrorist activities at national and international levels. He added that many international organisations accept that the money earned from illegal drug trade is used to aid terrorist organisations, which threaten the defence and security of many countries. There is an urgent need to work together and get rid of the menace from all sections of society, he said.

Shri Rajnath Singh urged the NCC cadets to form a group of 3-4 cadets and try to reach out to the youth addicted to drugs, informing them about the ill-effects of drug use. He exhorted them to first gain knowledge about the harmful effects of drug use as well as the how to easily approach de-addiction centres set up by the Government at various places. Through this, the cadets will be able to help those who wish to free themselves from the clutches of drugs. ‘Our NCC cadets are in a way another avatar of our armed forces. If our forces are protecting the country from external enemies, then our NCC cadets can protect the country from internal enemies like drugs’, he said.

The Raksha Mantri exuded confidence that the Nation will be free from the menace of drugs in ‘Amrit Kaal’ through the concerted efforts from all sections of society.

The interaction event was jointly presided over by Minister for Social Justice & Empowerment Dr Virendra Kumar. The Department of Social Justice & Empowerment is the Nodal Department in the Government of India for Drug Demand Reduction. To create awareness among youth, children and community, Nasha Mukt Bharat Abhiyaan (NMBA) was launched by the government on August 15, 2020 in 272 identified districts. So far, more than eight crore people, including three crore youths, two crore women and 1.59 lakh educational institutions have become a part of NMBA.

With active involvement of NCC Cadets, the Department of Social Justice & Empowerment is expected to take this Abhiyaan to newer heights and achieve its objective of Nasha Mukt Bharat.