Hello Friends , we will talk about color psychology color psychology means any color that we see in this world in some ways it affects our mind it makes some sense and has a meaning that our mind is able to anaylze if we see red color we assume it as a danger because we see red color at traffic signal green color whenever we see green color on the red light , it means GO GO… but there is a hidden secret behind these colors we will talk about this in details and how it can help a businessman if you are making your logo or anything related to your brand either your office color or house interior or for house also basically we look at this from business point of view you can put that theory in the users mind you make your website and if you understand the color science then you can trigger your consumer mind any way you want your users to perform a particular task which is this is the most important thing and which is not so this is called color psychology.
Lets start with primary colors red color. red means dangerous danger . fear red is basically used in heart(love)heart color, blood color mata ka tikka so red color is a very vibrant color red color has the largest wavelength and because of that it can be seen from long distance if it is visible from a long distance means if it use the red color in a place where we want it to seen from a long distance. there we can use red color this is scientific but according to psychology red color is a physical color so where we want to put physical things there we should use red color if we want to show love, affection here also we can use red color if we want to show anger then also we can red color basically it is a masculine color if your brand is representing a masculine thing.
we use our mind more we can live our life in 2 ways one is chilled other is all about learning about new things so all the learner brands use blue if you want to show that you are targeting people who comes into the category of learner whether they are businessman or anyone else this is why blue also symbolizes trust so if you use blue color in your brand you can show your consumer that you can trust us so in India mostly all the business logos that are made made by some common people they didn’t have much knowledge of color science that’s why they made it blue because blue is for trust for business just use it. so mostly small proprietorship businesses they have blue in common also blue means blue means coolness coolness means yo bro! not that coolness ,
coolness means cold if you want to showcase your brand as cold, you can blue color is a good choice then WHY BECAUSE in sunlight, there’s some yellowish tint in absence of sunlight there’s a bluish tint you may have seen that in movies this is all according to psychology it was practically experimented also where basically you were given two juice box both were of same flavor and both were of strawberry flavor one set of audience were given juice box A other set of audience were given juice box B but here , as flavor has no color juice box A was a transparent color liquid with a strawberry color group.
A tasted it but the juice that was given to set B with a little color of strawberry so the positive reviews received were of set B i.e which has a strawberry color public liked the taste of set B so this was the experiment. also they retested this experiment they took an another set of audience and they offered them both the juices set a and set b and asked them to judge which one is better so in majority people liked the set B with artificial color of strawberry so why this was happening? because we were judging the juice by its color we try to perceive that this thing is like this that is why color psychology works on a deep level> so intellectual is blue means bro i am intellectual, smart busy and money man, I don’t have time so this creates a negative phase also if i want to show I don’t have time for people like this or that , then I can show my brand that way another color is yellow yellow means emotional if you use yellow color you may have seen many logos they all symbolize emotions so if you want to trigger emotions anywhere then use yellow color in your room in logo or in your house anywhere here comes optimism.
Optimism means positivity so some brand shows optimism use yellow color if you want to show creativity, confidence , friendliness then use yellow color now talking about its opposite like anxiety, depression they all are connected to yellow so see every coin has its two face positive and negative how we want our consumer to see us it depends on us later I will tell you in deep that grey color you see behind me there is a reason behind this grey color too what is this reason? every nature thing that is green and it is not green we assume it is green so according to psychology , if you show any brand green it kind of represent nature now nature mean refreshment for peace now talking about its negative side we get easily bored there too so considering the negative side of green color, its boring here you can use green color but for peace also green color every coin has its two faces, now you have to think how you want to present it talking about the shortest wavelength in the spectrum is violet , also known as purple.
If you have seen purple color all the kings used to wear purple it was a luxury color for kings it is a extremely lavish color so if you want to showcase your brand as luxurious then you can use purple color now here one more thing come along with purple that is spiritual because earlier pop used to be spiritual if you want to showcase your brand spiritual then you can use purple color if you want to show you are of high priest then use purple in violet comes truth now it has one negative thing also now these high priest people with these people in old age there used to exist caste system lower caste and upper caste so here comes inferiority complex also if you showcase your brand as luxurious then it’s not for poor people so here you can showing them as if they are inferior that depends where you are using this color I am talking about brand about walls, interior about clothes.
so the brand I told you earlier ;p is immature also by representing orange color it’s all about portrayal right if I want to I can portray that orange color as fun also right also i can portray that brand as immature now it depends on what prospectus I want to portray my brand to consumer here there are many corelating with each other we don’t use just one color but we use multiple color if all those colors when mixed together they all compliment each other it to a theory now you need to think that if .I use orange with black then what does it signify by the end of this video , you’ll get my point which color you can mix with others and what it will portray now lets talk about pink pink is a feminine color girls color if you are wearing a pink shirt, you are a girl ;p in real, pink is a feminine color also this color is that something that’s non masculine here comes all the non masculine features boys are told that they have strength okay girls are not that strong so it is a color which signifies lack of strength so if you have seen any girls brand they all are of pink color so pink means feminine let’s talk about its negative face feminine means weak so pink color is for weak.
If you want to portray pink as weak you can use pink color that this is weak. if you wear pink color then you may look like them ;p think in deep about what I just said ;0 if you are wise, you may have got my point ; because grey color is a neutral color psychologically neutral means by seeing this grey color, you don’t interpret anything there is no impact of grey color on you your focus will be on me not on the background so that that’s why i use grey color it has its negative side too grey is a boring color lack of energy if you want to showcase something as boring then use grey but what I do I am standing here what i was telling you about the negative and positive and how you can play with them here I am using grey in the background i am showing you its positive side and why am I not showing its negative side because grey signifies lack of energy and I don’t want to show lack of energy so if I show lack of energy then this grey color will symbolize lack of energy but I am speaking with energy censored.
BLACK because it is amazing of all the things that I have done it’s always based on some psychology what do I want portray and just because people don’t know about this, they are unable to understand it now whatever I am telling you about the color science , from now all the logos you see in your daily life, make sure you think about what they are trying to portray whether its a wall or anything think what that particular color signifies whether it was done randomly or there was a hidden message behind it always be curious to know this old age kings palace see what they are trying to portray look at their paintings, its colors try to think of the reason behind the colors the painting of bloody marry it was used to be made with a specific color and why now black represents one more thing i.e security that’s why security guard wears black color uniform it represents security its negative face is that it is heavy weights of a weighing machine those weights are of which color.
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