MAKE YOUR CHILD’S LEARNING FUN WITH THESE TOYS

Childhood is the only time when kids enjoy imagining the world beyond reality. Toys help them in providing this joy. Toys can also be used to promote experimental learning in interesting ways. They are useful in learning mathematics ,alphabets as well as science.
By 3 years of age, children start to understand that body, mind and emotions are their own. Now they can answer simple questions and speak in sentences of five to six words. This is the time when they actually start learning. Children are curious, and their job is to ask questions about the world around them. It is our responsibility to help them. BUT HOW?

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We can help our children by just giving few educational toys. there are plenty of fun ways to engage children while boosting their development. Some toys are designed specifically to build certain skills. These kind of toys are bright and colorful with shapes that allow your little to explore while having fun. The best toys for toddlers are also made from safe materials, these are safe for your child to play with . here are two types of toys which can help your child learning while having fun.

  1. Play with clay and its tools- clay dough has educational benefits for kids. Lets check how it is going to improve your child’s skills.we can molded into an endless number of forms. We all makes mistake while learning something new. sometimes these mistakes can discourage, especially if they are hard to erase .but when it comes to working with clay, your child can easily correct the mistakes.
    playing with clay improves motor skills. In one reaserch it found that having fine motor skill in pre-school is a strong predictor of a child’s later academic achievement in reading.
    It teaches creativity. Children can explore making different objects through clay modeling with even a small amount of clay.
    Clay can also e used as a tool for teaching different subjects to your child. For example- one can mould numbers and alphabet to get better at numeracy and literacy.
    Here are some activities you can try out with your chil.
    a) Can mould a cake-

b) Rain cloud sun-

c) Numbers and alphabets-

  1. Alphabet construction toys- The wooden construction toys are a great for introducing the letters of the alphabet, reading and writing in a fun way to a toddler or preschooler. Give your child a head start on learning their ABC’s and numbers.
    It is a great alternative to the handwriting and flashcards. Help child to solve problem on his own. It’s nice to have an old school kind of toy without something that needs to be charged or take batteries.

a) Easy assembly: As these toys are specially design for kids, Assembly is very easy.

b) Skill development: while assembling children can learn alphabet, and develop fine motor skills.

c) Complete set of alphabets : The Letter Construction set comes with all pieces, making it great for home use or school use that makes it great for home use.

AUTO INSURANCE AGENCIES IN TEXAS

• What is insurance and auto insurance?

Insurance, in simple words, is basically a financial cover or protection appertained to health, home, motor vehicle, etc. assured under an indenture by the insurance agency. As per which, the agency takes the charge to compensate the policyholder against a loss, harm, illness, death or damage caused due to an unsought mishap or a natural calamity.

Similarly, auto insurance is a monetary indemnity for an auto vehicle. Under this settlement, the auto insurance agency is at the helm to compensate against any loss or damage caused to the insured auto vehicle.

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• Auto Insurance Agencies in Texas

According to bankrates 2021, auto insurance in Texas values annually at an average of $1,823 for full coverage. Whereas, national average cost of full coverage insurance stops off at upto $1,674 per year.

Due to the vast insurance market drawing breath in the field, the rates of insurance are cheaper, hence, affordable. Below, we have curated a list that talks about the best three auto insurance agencies in Texas, have a look:

  1. State Farm:
    State Farm is the first largest insurance agency with more than 57,000 employees in The United States of America, which is owned by the State Farm Policyholders, in that way, the auto insurance agency is owned and enjoyed by the same people who pick up and procure its insurance policies. State Farm is a private insurance agency founded in 1922 by George J. Mecherle.
  2. GEICO:
    The Government Employees Insurance Company (GEICO) is an American auto insurance company founded in 1936 in Fort Worth, Texas, United States. It is an auto insurance agency that is fully owned by Berkshire Hathaway. After State Farm, it is the second largest insurance agency in the nation with the wide strength of 40,000 employees.
  3. Allstate:
    The allstate corporation, an American insurance agency was founded in 1931. Being owned by Sears, since 1967, it is headquartered in Northfield Township, Illinois, near northbrook. Thomas J. Wilson is the chairman, president and CEO at Allstate. With more than 45,000 employees, the existence of the insurance agency is serving people from past 90 years.

Winding up here, hoping that the information provided above was serviceable and worthwhile.

Start-up to Success: Zomato

On lazy days when we aren’t in the mood to cook and don’t want to go out either, Zomato is one the first things that comes to our mind, to rescue us in situations like these. Zomato is an Indian food delivery aggregator app, other than delivery food from various partnered restaurants under one roof, it also provides concrete information regarding the restaurant, that includes the menu, reviews, pricing and more.  

The founders Deepinder Goyal and Pankaj Chaddah launched Foodiebay, a food directory website in 2008, and later rebranded it as Zomato in 2010. And since then the growth of Zomato has been phenomenal despite of having few ups and downs. The company is one of India’s first food-tech unicorn.

Origin of Zomato

The founders of Zomato, Deepinder Goyal and Pankaj Chaddah who are both IIT Delhi graduates worked as analysts at Bain and Company, Delhi. One day at their office they realised that there were a lot people who were waiting for a long time just to get a flash of the menu card at a nearby café. And at that moment, they came up with a solution to put an end to such inconveniences. And thus, Foodiebay was launched.   

Foodiebay gained tremendous user base and growth rate, and within nine months of its launch, it became the largest restaurant directory in Delhi NCR. It initially started out in Delhi and eventually extended their services to Mumbai and Kolkata, and now all across India. After having two successful years, the founders decided to go international. After being backed by investors and little modification, Foodiebay was rebranded to be called Zomato in 2010.

In 2012, Zomato started its international with its UAE launch and eventually launching its services in Europe and South Asia. In 2015, it launched Zomato Gold, which is a membership program in which consumers can avail exclusive deal at Gold-tagged restaurants.

Struggles of Zomato

Zomato had a good start to the business till 2014, as it had a fully functional international service, however things took a turn since 2015, and it went through a ‘make or break’ point. In 2015, Zomato laid off 300 employees to curb losses. In the same year, Zomato acquired Urbanspoon in the USA, and rebranded it as their own company, but things did not go as expected and the venture failed miserably.

In 2016, Zomato had to cut out its services in several countries like the US, UK, Chile, Canada, Brazil, Sri Lanka. Ireland, Italy and more. And when they resumed, Zomato had to resort to remote services. In 2017, Zomato faced its biggest blow as it encountered a cyberattack with a hacker that had breached into 17 million users record from the company database. However, the issue was soon resolved, as the hacker just wanted to prove that there were loopholes in the security system.

In 2019, the #logout campaigned surfaced when the partnered restaurants called out Zomato for consuming their profit margins through, Zomato Gold and Infinity dining service. The restaurants also highlighted unreasonably high commissions and arbitrarily applied additional charges. Post this campaigned Zomato altered Zomato Gold rules and discontinued Infinity dining features. In the following years, Zomato has been involved in a number of other controversies, which have been resolved soon.

Re-establishing Itself

Despite having such controversies, Zomato claims to have registered a rise of 177% of restaurant partners and got on board an additional 73,000 restaurants. Zomato has over 1.4 million listed restaurants and 12,000 restaurant partners aligned with its app, as of August 2021.

Zomato has raised more than $2.1 Billion in funding, and continues to do so. In the 12 years of its journey, Zomato acquired around 14 companies, and one of their biggest acquisition was Uber Eats- India for $206 Million in January 2021.

Despite having tough competitors like Swiggy, Foodpanda, it still managed to generate a revenue of $1 billion in the financial year 2021. And offered Rs 9,375 crore as initial IPO, which opened for subscription during July 14-15 July 2021, and received a strong reception from investors. The public issue was subscribed 38 times, which is the highest in the last 13 years among IPOs valued at more than Rs 5,000 crore.

Zomato also has a strong social media presences, which helps in connecting with urban youth. It produces content that are trendy and relevant to the target demographic.  

                      Zomato changed the Indian food delivery system and it continues to mould it further. Zomato’s tagline ‘Never have a bad meal’, truly lives up to it. Zomato shows that despite of having ups and downs, they stood strong and sailed through it, and continue to improve themselves by adding new and relevant features.

Internet Protocol

What is an IP address?

An IP address abbreviation of Internet Protocol address, it is an address that is provided by the Internet Service Provider to the user, it is just like a postal address code that is pin code to find the location or place where to send the message.  An IP address is a unique group of number what are separated by the period (.), it varies from 0 to 255, and   every device has a separate and unique IP address that is assigned by the specific Internet Service Provider (ISP) to identify which particular device is communicating with them and accessing the internet from there.

If you want to access internet from you device which may be your Android, I phone, Computer the service provider assigned them a particular, unique  address  that is help them to communicate send, receive information from the right person without any misunderstanding, mistake the message is pass to the authentic person to whom it has to send.  This problem is solved by the IP address, in olden days; we have postal address to send the message/letter to the person, the message that has to be sent with the help of the address which may be his house number, city, town, postal code.  The sender will write the address on the top of the letter envelope so that it will be delivery to the right person.  If the person connected his device to internet provide by the hotel, the hotel‘s Internet Service Provider will assign an IP address to the device.

Types of IP addresses

There are different types of IP based on different categories, types.

Consumer IP addresses

A Consumer IP addresses is the individual IP addresses of a customer who connects his/her  device to a public or private  network.  A consumer connects his device through internet from his Internet Service Provider, or from the Wi-Fi.  In these days the Consumer has many electronic gadgets which he connects to his router that transfer the data from the Internet Service Provider.

Private IP addresses

A  Private IP addresses are a secure one that is connected Private Network and every devices that is connected to this Private Network is assigned a unique IP address that is assigned by the Internet Service Provider.  All Mobile devices, Computer, and Internet of Things that are connected to this private network are assigned a unique string number to the devices.

Public IP addresses

A Public IP addresses is the main address that is related to your network, as stated above that the IP address are assigned by the Internet Service Provider, the Public IP address is also assigned by the Internet Service Provider, The Internet Service Provider has a large amount of IP addresses that are stored and assigned to the customer. The public IP address is the address that  devices that are outside the network use to identify the network.

The Public IP addresses are further classified into two types they are:

  1. Dynamic
  2. Static

Dynamic IP addresses

                The Dynamic  IP address  are the IP address that changes very frequently, so the Internet  Service Providers  purchase a very huge amount of IP addresses , they assign it mechanically to the customer . This frequently changing the IP address helps the customer not to make the security actions. The frequently changing IP address won’t let the hacks to track or pool your data.

 Static IP addresses

The Static IP addresses is the contradictory to the Dynamic IP address, it remain fixed. The IP address remains fixed when it is assigned by the Internet Service Provider.  The mostly many person and business man don’t   choose static because it is risk of getting easily track, but most business which are trying host her own website server choose Static IP address so it will easier  for the customer to find them.

                The IP address can be protect by 2 ways that are using proxy and the other one is use of Virtual Private Network.   A proxy server acts as a intermediary between the internet server and your internet service providers, when you visit any website it will show the proxy IP address not yours. 

Where to find IP address is Device?

                The IP address set up in every device that is connected to the Internet, but the steps or direction is different in different devices. Some of device direction is given below:

In Window or any other Personal Computer

  1. Go to the Start Menu
  2. Type  ‘Run’ in the Search bar
  3. A Run Tab pops up
  4. Type  ‘cmd’
  5. A black screen pops up
  6. Type ‘ipconfig’
  7. Your  IP address is found.

In Android Mobile

  1. Go to the Settings
  2. Tap on Network and Internet
  3. Tap on Wi-Fi, it will show the IP address

International Business in Digital Age of Technology

In this Digital age, the market has became more global than ever it has been, the use of internet has been at peak, than it has never before, the small business that were in the street has started to open a wide market through the use of Internet, the local shop has reached to other parts of the world through the use of internet, websites, social media etc., many big multinational company has been facilitating the tools and facilities for the small business owner to come on the much bigger platform than ever before through the internet. Global integration through this medium that remove the barrier of trade, investment, communication, factor flows, bringing the economics together for the development.

There is a global change in the world, in this pandemic, changes in economies, business, technology, communication, politics and many more. This changes make the require the business to adapt to this changes as quick as possible or else they will get outdated, obsolete and might even wind up the business. There are many uncertainties in the business, so the entrepreneur must adapt to this changes, think about the future of the business. There are many other factors that are forcing the business to make changes, like limited resources, limited market, huge competition, highly skilled labor to change from traditional way to alternative way for getting the business more successful and to get in global market.
Advantages of going international:
It can able to take advantage of market opportunities in abroad countries through internet, trade.
It also defends and grips the position of the business from the competitive position in varying technology, and also from domestic rivalry or government policies.
It also enhances their return from the higher revenue and also lowers their cost of production.
It also reduces it imports and try to increase their exports
It breaks the barriers of places, geographical locations through internet.
It also amplifies their relations with the International Diplomats.
It also takes benefits from the international technology, labor and many opportunities.
To get more access to the global markets and get the resources at low price without compromising its quality.
The Domestic business is a business that buys or sells the goods and services within the national boundaries. It gets its resource within the country boundaries doesn’t have any option to search for the better option and even for the markets, it has limited its boundaries in terms of place, markets, resources unlike International business where goods and services are traded across the boundaries of the country, it can be either the countries or between the multinational companies from the different countries. The Domestic business has some limitation that it operates only within the boundaries, limited to narrow markets, no new customer, no customer visibility and reach, scare resources with high price, not good quality, but whereas International business all this limitations are eradicated with the help of technologies which remove the barrier of place, market, time, and new customer with high quality product with reasonable price, and the owner get the raw material with good quality and with reasonable price. In domestic business, the business get a constant threat of competition, rival companies as they don’t have new markets and large reach for their products, it becomes difficult for the domestic business to survive in the market. Many domestic businesses are going in the way of globalization, market integration with the use of technologies and becoming the international business and removing all the hindrance of the small business problems, competition.

How to deal with stress

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LET’S DEAL WITH STRESS

Most common problem being faced by almost everyone, especially during this pandemic, STRESS.Sounds familiar, right?

What exaclty is stress?

Stress is a state of mental or emotional strain or tension resulting from adverse or demanding circumstances. It can come from any event or thought that makes you feel frustrated, angry or nervous. In short bursts, stress can be positive, such as when it helps you avoid danger or meet a deadline. But when stress lasts for a long time it may harm your health.

There are two main types of stress:-   

■ACUTE STRESS: the short-term stress which goes away quickly. It occurs when you do something new or exciting. You may feel this when you slam on the breaks , have a fight with a close one, etc. Everyone has this kind of stress at one time or another■ CHRONIC STRESS: the stress which lasts for a longer period of time. It goes on for weeks or months. Reason of chronic stress can be money problem, unhappy relationship, trouble at work, etc. 

Your body and stress 

Your body  reacts to stress by releasing hormones. These hormones make your brain more alert, cause your muscles to tense and increase your pulse. In short term these reactions are good because they can help you handle the situation causing stress. This is your body’s way of protecting itself. But overtime, this puts you at risk for various health issues .

Pandemic and stress

According to various research and surveys, highest level of stress is seen during this noval pandemic.  The nation is facing collective trauma at this point of time. Prolonged stress can affect both physical and mental health. This pandemic has given a lot of reasons for stress, such as •People spend whole day sitting in front of screens, going through a lot of work load. •Following improper routine of sleep. •And there are people who are idle and  are just overthinking which leads to stress. 

Management of stress

 If you’re living with high stress levels you’re putting your entire health at risk. It narrows your ability to think clearly, function effectively, and enjoy life.Effective stress management helps you break the hold stress has on your life, so you can be healthier, happier and more productive.You might think that there is nothing you can do about stress, but there are  several ways which would help you overcome this issue. The following steps can help you do that:

Step 1: Identify the source of stress in your life

To identify your true sources of stress, look closely at your habits, attitude, and excuses:

▪Do you explain away stress as temporary (“I just have a million things going on right now”) even though you can’t remember the last time you took a breather?

▪Do you define stress as an integral part of your work or home life (“Things are always crazy around here”) or as a part of your personality (“I have a lot of nervous energy, that’s all”)?

▪Do you blame your stress on other people or outside events, or view it as entirely normal and unexceptional? 

Until you accept responsibility for the role you play in creating or maintaining it, your stress level will remain outside your control.

Step 2: Practice the 4A’s of stress management

▪AVOIDE UNNECESSARY STRESSNot every stress is bad, so don’t avoide every stressful situation that hits since that may have a negative effect. You can do this by:-
•SAY ‘NO’- avoide and say ‘NO’ to the objects and and situations, which are out of your limits and those which distract you from your task.•Manage your task- analyze your ‘to do’ list in terms of ”must do” and ”should do” task. 
▪ ALTER THE SITUATIONTry alter the situation in case it is not possible avoid it. For example, exam, that to be of a subject you’ve no interest, how stressful they are, in this case you can share your emotions and thoughts with your friends instead of  just bottling them up. Holding on such emotions could lead to negative feelings and mental health issues.Hence, express your feelings whether it be by talking to a friend or writing it down in a diary.
▪ADAPT TO THE STRESSORAt times, there’s  nothing you can do to change the stressor. Instead change the way you perceive the stress.  For instance, when you’re stressing about your studies, visualise that you’re climbing a ladder and that your goal getting through that is at the top. As you complete understanding each concept, take a break and realise you’ve just got one step higher towards that goal.
▪ ACCEPT THE UNCHANGEABLEFinally, some situations and stressors are unchangeable and nothing you do can change that. For us students, this means no matter how much we want our assignment or exams to go away- it won’t. Accepting that and moulding our schedule accordingly is the only option to keep the stress under control.
This way you can save yourself from various mental health issues.
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World Chocolate Day

Do you know World Chocolate Day? It happenson July7th of each year. To celebrate, read the history of chocolate and the interesting journey from cocoa beans to chocolate bars.

A brief history of chocolate was first used as a beveragein Central America more than 3,500 years ago. It is very popular among the Mayans and Aztecs, who mixed cocoa beans with vanilla or chili. In fact, cocoa beans are so important to them that they are used as money. Cocoa was first grown in Ecuador, which has long been the world’sleading producer of cocoa beans. It is still one of the ten soybean producers, but today more than 70% of cocoa beans come from West Africa.

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Cocoa Beans Cocoa Beans come from the cacao tree. These trees grow in tropical forests all over the world, from South America to Indonesia. The beans grow in colorful red, yellow, and purple pods. Inside the pod are beans. Each tree producesabout 50 pods per year and each pod can contain 20 to 60 beans. It takes about 100 beans to make 100 grams of chocolate. Pick the pods by hand to protect the trees. Prepare the beans After removing the pods from the tree, split them and remove the beans. Beansmust go through many different processes before they are ready to become chocolate. First, the beans and pulp are placed in special boxes, where they are slowlyfermented for up to five days. Here, the beans turn brown and begin to develop their special flavor. They were then exposed to the sun to dry for about 14 days. After that, roast them for about 15 minutes to prepare them for the final stage, at which point the beans are removedfrom the shell. At the end of this process, we obtained cocoa beans,thepurest chocolate and the basic ingredient of all chocolate products. From cocoa beans to chocolate syrup The first step is to grind the cocoa beanswitha machine or between two large stones. This produces cocoa liquor, a semi-solid paste. It is then cooked and mixed continuously for hours or even days until just right. This is also the stage where other ingredients are added: sugar, milk, various flavors. Interestingly, chocolate melts at 34ºC. This is just below body temperature, which explains why it is so sticky and messy, and why it melts as soon as itis put in the mouth. From liquid to solid At this point, the cocoa bean is ready for the last legof the journey. In orderto turn the cocoa liquor into solid chocolate, it must be heated, cooled and heated again until a solid mass is formed.In this way, in the end, the journey from bean to bar is over.Nowthat you know how to make chocolate, you might want to celebrate this day by eating one of your favorite chocolate snacks! 

COLORS

“The property possessed by an object of producing different sensations on the eye as a result of the way the object reflects or emits light.”

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Color’s bring a very positivity in our life ,

COLOR’S AND IT’S CLASSIFICATION

There are three different types of colors :

1.primary color:

The Primary Colors, Yellow, Red and Blue, are at the top of any color structure. That’s because you can think of the three Primaries as the original parents of all the future generations of colors. Basically all the colors are formed from the primary colours

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In traditional color theory (used in paint and pigments), primary colors are the 3 pigment colors that cannot be mixed or formed by any combination of other colors. It is formed by the combination of primary and secondary color ,her we find various of shades of colors

2.Secondary colors

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olor meaning and its symbolization

1.Red

Red is considered to be a color of intense emotions, ranging from anger, sacrifice, danger, and heat, through to passion, and sexuality. Used in branding, it can deliver an impactful punch with the ability to increase desire. Not surprising when it’s the color of fire and blood, as well as being associated with love. It is a bold, energetic, and lively color that can symbolize strength, confidence, and power.

2.Pink

Pink is regarded widely in the western world as the color of femininity. Because of this, it is used to bring awareness to breast cancer . However, like all colors, pink is quite diverse and the level of intensity can impact its meaning. Pale pink is often aimed at little girls, dusty pink is more sentimental, while hot pink indicates youthfulness.

3.Orange

Blending the warmth of red and the optimism of yellow, orange communicates activity and energy. Orange has different tones and shades, each with different meanings and effects. For example, light pastel peach tones are seen as sweet, conversational, and affable, whereas more intense, vibrant oranges are seen as representative of vitality, energy, and encouragement.

Soil less farming: Hydroponics System

As the population of the world increases consequently demand of food is also increased day by day. To fulfill the need of food, we have to adopt new technologies in our farming system to get more yield in short period of time without having any kind of loss due to climatic condition. Hydroponic system is that kind of modern approach of smart farming.

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What is Hydroponics System:

Soil less cultivation of crops is called as hydroponics system. In this system liquid nutrient mixture is used instead of soil. Nowadays it is a growing technology of modern Agriculture.

Types of Hydroponics System:

A. Standing aerated nutrient solution /Deep water culture system (DWC)

B. Nutrient film technique (NFT)

Benefits of Hydroponics System:

  1. As there is no soil, so there is no chances of any soil borne disease infection.
  2. Water requirement is very low compared to traditional method.
  3. Higher productivity than traditional method.
  4. As crops are grown in controlled climate, so there is no attack of any pest or disease.
  5. Through hydroponics system year round cultivation of off season crops is possible.
  6. There is no wastage of nutrient in case of hydroponics.

Online Alcohol Delivery

India is the world’s second-largest consumer of liquor. The WHO study also illustrates that India’s consumption was 2.4 liters per person in 2005, which surged up to 5.7 liters per person in 2016. The Research and Markets on changing behavioral patterns of Indian Alcohol consumption, says that the estimated consumption of alcohol would reach up to 16.8 billion liters by 2022. The report also says that the alcohol industry in Indian markets is growing at a CAGR of 8.8 percent. The figures infer that there is always a thriving market that creates an opportunity for the alcohol industry in India to strengthen its sales and revenue.

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Despite pervasive alcohol harmful effects, India does not have a national alcohol policy system. Instead, alcohol policy solutions rely on state governments. Even though alcohol benefits the economy of India more than the revenue it generates. The state governments think of alcohol as a revenue-generating product. This thinking led to alcohol policy-making such as excise alcohol taxation being centered around revenue instead of public health.

Alcohol stores were closed nationwide from March 25, 2020, accepting social distancing protocols due to the deadly pandemic of COVID-19. While the reopening in May 2020 caused people to throng outside stores in massive numbers, and the government had to quickly re-analyze. Meanwhile, the New Delhi authorities introduced a “Special Corona Fee” of 70% on top of retail liquor costs. On the other hand, Mumbai shut down its liquor stores entirely within two days of its reopening. So, the administration exercised online home delivery of alcohol. On May 8, 2020, the Supreme Court of India examined that the states should find alternatives to liquor delivery. Here is where players like Zomato and Swiggy came into the process.

Methods for online delivery

As alcohol is regulated by the state government so different states are using different methods for online delivery of alcohol. These include,

Online purchase and issuing e-tokens for pickup,

Online purchase and home delivery through the alcohol portal, or

Online purchase and home delivery through a third-party delivery platform.

Difficulty faced during delivery

However, the delivery of liquor and its products is not as simple as the food delivery market. It is a highly regulated market. Different states have established different legal ages for alcohol consumption. Also, the suppliers have to obey multiple regulations and rules assessed by the government to stay within legal holds to deliver liquor.

Measures to ensure safe delivery

To secure the safe delivery of alcohol in obedience to laws, Swiggy introduced compulsory age confirmation and user authentication features on their application. Customers have to verify their age by uploading a picture of a valid government ID. A selfie is then also required for authentication that is verified by the platform using an AI-powered system. All the orders carry a special OTP, which is expected at the time of delivery and needs to be procured by the customer. There is also control over the quantity of liquor ordered.

Zomato, as well, has acquainted consumption and identity confirmation procedures, several safety procedures and inspections, to ensure credible and safe ordering and delivery of alcohol. There are age checks at the time of ordering as well as the delivery. There are product category maxima to stimulate responsible consumption. The application only has licensed alcohol retailers who have opted for the service.

Demerit of online delivery

Although this move by the delivery companies like Zomato and Swiggy has opened a new way for alcohol orders through smartphones, which promotes social distancing and consumer safety. But there is a high possibility that the delivery man can be attacked by goons for the bottles and, we know, what a person can do if he does not get goods to which he is addicted. Moreover, the young generation knows how to use the internet very well. So there is a possibility of a bad influence on the young generation of the country.

Insights into Caste System and Is Reservation still needed?

The caste system in India finds its origin around 1500 BC on the arrival of Aryans. Primarily, it was based on the occupation one chooses to practice. For example, a religious leader performing sacred rituals was called Brahmin, while the one who was a part of a kingdom’s army ( a warrior ) was called Kshatriya etc.  Every occupation and individuals associated with it were addressed with particular names like a cobbler was called Chamar, a blacksmith as Lohaar, etc. And all of these occupations were a part of 4 Varnas viz. Brahmin, Kshatriya, Vaishya, Shudra. Teachers, farmers were a part of Vaishya while Shudras consisted of artisans, blacksmiths, laborers, maids, etc.

 Like most societies of the world, in India also the son inherited his father’s profession. And so there developed families, who professed the same family profession for generation in which, the son continued his father’s profession. Later on, as these families became larger, they were seen as communities or Jatis. Different families who professed the same profession developed social relations between them and organized as a common community, meaning Jati. But later this Varma system became rigid. There was merely any occupational fluidity left. A Brahmin’s son also became a Brahmin, a cobbler’s son had to become a cobbler and nothing else. If he aspires to become a Kshatriya (warrior), the society and societal norms did not permit him to do so. Perhaps, the Varna system which was primarily based on occupation had now become a basic identity attained by an individual right from his birth, hence evolving as the ‘CASTE SYSTEM’. Subsequently, the rigidity of this system proliferated on the advent of the norms like intra-caste marriage, where a Brahmin could marry only to a Brahmin, a Chamar (cobbler) only to a Chamar, a Kshatriya only to Kshatriya. Besides, it also stated hierarchy in the society where Brahmins were considered the elite and were at the top. Followed by the Kshatriyas, then Vaishyas, and then Shudras. There was another community that was excluded from the society, the UNTOUCHABLES (aka Dalits).

         Everyone was expected to follow societal norms. The problem began when some did not wish to comply. As popularly said ‘Love knows no bounds’, couples who wished to get married and live together had to face backlash from society if they belonged to different castes. Such couples had to face a social boycott. Their families, as well, had to face a social boycott, many times, resulting in eviction from the village. As a result, the need to protect honor was palpable. Hence, honor killings were frequent in society. The caste-based hierarchy was strictly followed. Defiance was eligible for punishment. Dalits were not included in religious practices. They were denied entry to temples. Water reservoirs meant for the upper caste were not allowed access to Dalits. They were barred from educational institutions. Chhatrapati Shahu Maharaj made efforts to eradicate caste discrimination, educate people against caste prejudice. He also offered a scholarship to Dr. Babasaheb Ambedkar for his further studies in foreign universities. Dr. Ambedkar was intelligent and a studious one but was overwhelmed and fed up by the discrimination he faced resulting in his initiation of a battle against the Caste system and Brahmanical patriarchy. In March 1930, Dr. Babasaheb Ambedkar launched a satyagraha seeking that Dalits be allowed to enter and pray in the Kalaram temple at the pilgrimage center of Nashik in Maharashtra. Evidently, was opposed by the upper castes. He also initiated the Mahad satyagraha to thereby allow Dalits to drink water from a public tank only meant for the upper castes.

Reservations.

Chhatrapati Shahu Maharaj, in 1921, had first introduced reservations for SC, ST, and OBC people. Also, Dr. Babasaheb Ambedkar strived for reservations in government jobs and educational institutions in order to alleviate the socio-economic and educational backwardness of the lower castes. After 70 years of Independence, do we still need reservations? Few questions need to be answered first. Reservations were granted due to social inequality and discrimination. But has this social discrimination ceased to exist? Has the educational backwardness of lower castes alleviated? Are the untouchables (Dalits) and Shudras permitted entry to temples and educational institutions everywhere in India?

  According to a research by IIT Delhi, there is a systematic bias against the socially and economically backward castes in the provisions of public schools. Eg: In the state of Uttar Pradesh, the villages where upper caste population in maximum, there is 1 government school for every 3 villages, while the villages where Schedule caste (SC) population is maximum, there is 1 school for every 10 villages. Also, in Schedule tribe (ST)-majority villages there is 1 school for every 12 villages. The situation is not any better in Madhya Pradesh or Maharashtra. A study has shown that upper caste villages are twice as likely to get secondary level school than Dalit ones. In SC-majority villages, the probability drops from 75% at primary level to 9% at secondary.

Talking about our society, even today, in many rural areas, Dalits get beaten up for entering temples. One such incident in Rajasthan’s Pali district, where a minor Dalit boy was tied and beaten allegedly by a group of upper-caste men after he tried to enter a temple. Two months before this, many incidents of atrocities were seen, particularly the wedding processions being attacked because Dalit grooms were riding on horses. In Jalgaon district of Maharashtra, Dalit boys were allegedly beaten as they were found swimming in a well, apparently meant for the upper castes. Villagers (many from the upper castes) allegedly caught them, stripped them, and paraded them naked around the village. After the video went viral, the then Union Minister Ramdas Athavle had condemned the incident, and subsequently, police arrested few men under the Prevention of Atrocities Act. Water is a natural resource and everyone has a right to it. But caste restrictions and discrimination haven’t left it untouched. When natural resources are denied to lower castes, how can we expect that resources like education and jobs aren’t denied to them? Our society, unfortunately, has continued to practice the age-old norms of casteism and discrimination associated with it. Hence, if society cannot ensure equal opportunities to the lower castes, then the government has to! This is why reservations were introduced and still continue to exist. 

IJR – Research Journal

International Journal of Research (IJR) is an Open Acess, peer reviewed, international online publishing journal, which aims to provide a platform for the exchange of information covering all aspects of science, technology, and public policy including technicism, appropriate technology, microbiology, environmental studies, materials science and so on. Articles presenting original research in the field are expected for publishing in this journal. 

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IJR provides a forum for sharing timely and up-to-date publication of scientific research and review articles. The journal publishes original full-length research papers in all areas related to corporate governance, human resource management, strategic management, entrepreneurship, marketing, e-business, services, information technology management, production & operations management, financial management, decision analysis, management research methods and managerial economics, etc. SJBM aims to enhance the dissemination of knowledge across the business and management community. 

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IJR Journal – Research Publication

International Journal of Research (IJR) publishes articles in the disciplines of sustainable management and information technologies based on scientific and technological researches, as well as its methodology, concepts, function and principles and interaction among both disciplines. It aims to publish the advances and trends, and to collaborate in the dissemination of knowledge and show advances derived from researches conducted internationally. 

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IJR is an international, professional, and peer reviewed journal, it offers opportunities for the exchange of research results, experience and insights, and provides a forum for ongoing discussion between experts in any field of business and economic development. This journal focuses on marketing, management, finance, accounting, decision sciences, operations research and economics. The submission of manuscripts that meet the general criteria of significance and scientific excellence are encouraged.

Send papers for publication to ijr@ijrjournal.com

IJR Journal – Research Publication

International Journal of Research (IJR) provides a forum for sharing timely and up-to-date publication of scientific research and review articles. The journal publishes original research papers at the forefront of law and social sciences. The topics included and emphasized in this IJR journal are, but not limited to, law, political science, economics, environment, history, communication, sociology and safety. Current isssue of the journal is available at

Send papers for publication to ijr@ijrjournal.com

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The topics related to this journal include but are not limited to:

• International law

• Constitutional and administrative law

• Criminal law

• Contract law

• Tort law

• Property law

• Civil law

• Common law and equity

• Religious law

• Political law

• Legal history

• Political science

• Sociology

• Social philosophy

• Social psychology

• Business studies

• Behavioral science

• Communication studies

• Industrial relations

• Management

• Economics

• Criminology

• Environmental social science

• Education

• Safety

Start-up to Success: Nykaa

The cosmetic market is a 1.3 billion dollar industry in FY2020, and the growth is only expected to be double in the future. The amazing growth of the industry, along with rapid digitization, led its way to the establishment of the e-commerce giant, Nykaa.

Nykaa was established by Falguni Nayar in 2021, as a retail company that sells cosmetic commodities online. However, after its enormous growth Nykaa also offers offline stores all across India. The company also offers comprehensive content that includes product reviews, beauty how-to videos, expert written articles, and even an e-magazine.

Origin of Nykaa

Prior to the coming of Nykaa, there was a huge discrepancy in regard to the beauty market. Falguni Nayar, the founder of the company, noticed the inconsistencies in the market of beauty products, and thus came the idea of the beauty e-commerce. ‘Nykaa’, the name comes from the Sanskrit word ‘nayaka’ which means actress or ‘one in the spotlight’.

Nykaa initially started as an online corporation and eventually turned to be an omnichannel strategy. Nykaa has its base in Mumbai, and showcases a wide variety of beauty and cosmetic products for all genders. Other than beauty and cosmetics, Nykaa is also a retailer for intimate wear, garments, jewellery, home décor and more. Nykaa also sells luxury brands such as Estee Lauder, Dior, Chanel, Gucci to name a few.

Soon after its success, Nykaa also launched its line of in-house products, under the same name. The products include a wide range of products from cosmetic to skin care to bath and body products and more.

About the founder

Falguni Nayar was a student at IIM Ahmedabad, where she pursued her MBA in Finance. She then joined Kodak Mahindra Capital Company, as an investment banker. She worked in Kodak Mahindra for 18 years, amidst which she decided to pursue her entrepreneurial venture, and resigned from the bank. And today, she is India’s first self-made billionaire.

The beauty and cosmetic products market in India was not at par with that of other countries like France and South Korea, despite of having a high demand market. She had the vision to see India in par with these countries in terms of catering to the beauty industry. And she thus, fulfilled her desire to established the online beauty sector a reliable source for consumers to confidently purchase authentic products.

Being passionate about beauty herself, she wished Nykaa to be a one stop solution for a Indian woman’s selfcare need, and change their grooming experience for the better. Nykaa’s motto Your beauty, Our passion, truly justifies their claim.

Future of Nykaa

Nykaa claims to make 5 million per month as revenue across India, and the numbers are only expected to grow. During the pandemic, online sector grew exponentially, and Nykaa shined exceptionally, helping India with delivering essentials during the lockdown.

Along with online deliveries, Nykaa has 80 plus stores all across India, and they are planning on growing 180 stores all over India by the year 2024. And they are further planning on expanding internationally.

Nykaa came into the spotlight when it launched IPO for subscription during the October 28 to November 1 2021, and fixed a price band of Rs 1085-1125 apiece for maidan offer. Nykaa was offered 81.78 times over the 2.64 crore shares that were being offered. Nykaa had a dream debut in its IPO where the market cap of the company crossed Rs 1 lakh crore. The valuation of Nykaa surged almost to $13 billion in its Indian market debut. And the valuation of Nykaa is only expected to grow further in the coming years.  

                    Falguni Nayar started Nykaa at the of 50 with no prior experience, and changed the fate of Indian beauty industry. The biggest take away from this journey is that, age is just a number, and you can turn your dreams and passion into a billion dollar industry when you have an entrepreneurial mindset. Falguni Nayar will be an inspiration for the generations to come.