Author: Admin
Globalization and it's effects
Globalization
Benefits of globalisation
Effects of globalisation
Positive effects of globalisation
1. Foreign Direct Investment
2. Technological Innovation
3. Economies of Scale
Negative effects of globalisation
1. Interdependence
2. National Sovereignty
3. Equity Distribution
4. Protectionism Through Tariffs
5. Future Outlook
Electronic Media Change the Tradition of Communication
Electronic Media Change the Tradition of Communication
Most people today have television sets, radios, and Internet access which are sustainable, eco-friendly, and cost-effective forms of communication. It is the kind of media that requires an electric connection to access it. It includes television, radio, and new-age media, like the Internet, computers, telephones, etc.
Television
Television is the audio-visual medium of communication and it is an important communication device as it holds the attention of the audience. For many people, it is impossible to imagine a life without their television sets, news and soap operas become part of their life. Television has become an advertising hub where advertisers are ready to spend huge amounts for an ad of a few seconds, especially for programs with high viewership.
Radio
Radio has a significant reach. Advertising on the radio with jingles and phrases is a tried and tested means of communication. The radio lost its popularity with the emergence of television. But today, it remains one of the favorite means of electronic communication. It is an interactive means of communication with all dial-in programs which allows the listeners to feature on the radio. Still, in a lot of rural areas, the radio is the only means of communication because most people are illiterate to read the newspaper and can’t afford the television.
New Age Media
With the advent of the Internet, we are now enjoying the benefits of high-technology mass media which are not only faster than the old school mass media, but also have a wider range. Mobile phones, computers, and Internet are referred to as the new-age media. The Internet has opened up several new opportunities for mass communication which include email, websites, podcasts, e-forums, e-books, blogging, Internet TV, and many others, which are booming today. The Internet has also started social networking sites, which have redefined mass communication altogether. Social networking Sites, like Facebook, Twitter, and YouTube have made communication more entertaining, interesting, and easier.
Electronic media becomes the first choice of a lot of people nowadays. They can get the benefit of newspaper and radio on one platform. We can get in touch with our loved ones at any time. It makes communication as easy as no one had expected it in past years. Now we have easy access to everything just one click away.
Role of Branding and Marketing in a Company
Role of Branding and Marketing in a Company
Difference between the Branding and Marketing
Marketing is used to promote your product or service and branding is used to actively shape your brand name and who you are. You need a strategy for both. Marketing helps to engage the customers while branding helps to sustain them for years. Marketing helps to increase the sale of products and services while branding tries to keep the company loyal and responsible towards the customers. If the company has a good brand name, then it helps to increase the marketing too. Marketing strategies keep on changing based on the current scenario but the brand remains the same.
How they are effective for the development of the company?
Marketing and branding help the company to grow. If your company has a good brand name then it helps to attract the audience toward your company based on your loyalty and response towards the customers. Changes are very important to go on with the current trend and maintain a good position in the market. It is required to do something different which is not done by other companies so that your company can grab customers’ attention and keep your brand in the prior list of customers.
If you want to start a new business based on your current good brand name it will help them grow the new business fast due to the existence of the old one. You just need to create marketing strategies that help to extend your business. Marketing help to get your brand in front of the right people. Good marketing strategies keep you different from the competition.
Try to make a good brand which should be the priority of every company. A good brand help to increase the marketing of the company also.
What is Database Management ?
What is Database Management?
Database Management System (DBMS) is a software system used to retrieve, store, and read all the data.BMS manage the data, the database engine, and the database schema, allowing for data to be manipulated or extracted by users and other programs. This helps provide data security, data integrity, concurrency, and uniform data administration procedures. It helps to delete, read, and create data in the database.
A database management system (DBMS) is system software for creating and managing databases. A DBMS makes it possible for end users to create, protect, read, update and delete data in a database. The most prevalent type of data management platform, the DBMS essentially serves as an interface between databases and users or application programs, ensuring that data is consistently organized and remains easily accessible.
the ultimate guide to database management!
the ultimate guide to database management
What is database management? it is basically a computer program that is designed to store structured data and operate functions as per the demands of the users. the top example of a database is banking where all the transactions performed by the bank are controlled and tracked by this software.
there are four types of software:
- Network database:
when the details of different members can be attached to different owners and vice-versa is called to the network database.
- Hierarchical database:
when the data keep in form of records and attach links to each other is called a hierarchical database.
- Relational database:
when we record data in form of a table that comprises rows and columns and keeps the data in the relevant field.
- object-oriented database:
the information is recorded as objects and connects different possible connections made in two or more objects.
Benefits of database management system:
- it allows the multi-user to access the same file at the same time which makes it efficient.
- there is a backup function in a database that gives a surety of data safety.
- a single is capable of controlling the entire database which reduces duplicity of data and makes it reliable.
- as in a database, data is organized in the form of tables which make the data simple for understanding and convenient.
key issues in DBMS:
- Scalability:
everyone wants results speedily as they can not wait but DBMS shows result slows so there is always a question of how to scale up it by enhancing its storage capacity or memory or buying a new CPU or using different machines so there is an issue which is still not solved.
- security:
As we know there is tight security in form of authorization in the database but still, it is not too hard for bad guys to breach it and make use of it so still, there is a doubt about the privacy of data.
- expensive :
As DBMS is not something that ordinary people can use or understand its functioning so it needs experts who are rare in numbers and expensive so it’s not a cup of tea for all businesses to make use of it.
New Delhi – India 's capital
New Delhi is the capital of India. Shahjahanabad is the old name of New Delhi. It is famous for all the historical places, monuments and many more. New Delhi’s famous food is rolls, parantha, butter chicken chat etc. Gulab jamun is the sweet and oldest dresser in Delhi.
So here are some best destinations to visit in New Delhi.
Let’s begin
1. Qutub Minar
Qutub Minar is a 73-metre tall minaret. The tower contains five storeys from which the third is adorned with red sandstone while the fourth and fifth are constructed in marble and sandstone.
You can visit from 7 am to 5 pm
The entry fee for Indians is INR 30 and for foreigners INR 500.
2. India Gate
India Gate is the symbol of the 70,000 Indian soldiers who lost their lives battling against the foreign army during World War. It is a popular picnic spot on winter afternoons and summer evenings.
It is open 24 hours a day and seven days a week.
Central secretariat, New Delhi is the nearest metro station.
3. Red Fort
Red Fort is constructed by the mughals in 16The red Red gets its name from massive red sandstone walls. It is spread over an area of 254 acres. This architecture looks more beautiful because of the Moti Masjid, Hira Mahal, imperial bath, Peacock throne and step well.
It is open from 9.30 am to 4.30 pm and is closed every Monday.
The nearest metro station is Chandni Chowk, New Delhi
The entry fee for Indians is INR 10 and for foreigners INR 150.
4. Akshardham Temple
It is dedicated to Bhagwan Swaminarayan. It has a step wall-style courtyard and 60 acres of land featuring the bronze statues of Indian heroes.
Its time is 9.30 am to 6.30 pm
The nearest metro station is Akshardham, New Delhi
The entry fee for adults is INR 170 and INR 100 for children.
5. KidZania
Kidzania is a learning centre for kids. If you want to educate and make a playful mind Kidzania is a must you go? In Kidzania children learns to explore the world and develop their skills. It has playgrounds and many activities to do. Children love Kidzania because it’s the kind of enjoyment they want.
Timing 10.30 am to 6.30 pm and closed on Monday
The nearest metro station is Sector -18 Noida
Tickets INR 1300 (kids), INR 700 (toddlers), and INR 500 (adults).
If you want to visit New Delhi for a vacation then you have taken the right decision to enjoy your time.
the ultimate guide about branding in marketing!
the ultimate guide about branding in marketing!
what is branding? Branding is an activity or procedure which contains creating any unique name or image or logo of any company, product, or service. its main purpose is to influence people towards our business .it is done through spending money on advertisement.
Branding helps a business to build its own presence in the market which is always remembered by loyal customers. A brand can be a name, symbol, term, or any signature or logo which distinguishes any business or its products from its rivals in the eyeballs of customers.
features of branding:
- Create loyalty:
for any business, customers loyalty plays a very important role in its growth as when the customers start trusting the brand then it retains and connects them with the brand as there is a certain type of people who have any specific choice of the brand which they follow when they are looking for the similar type of service which the business is catering.
- Maintain consistency:
Building a brand is not easy for which every business needs to be consistent about their promises which they do in their advertisement otherwise it would hardly take seconds for a customer to switch from one to another brand as they have innumerable choices.
- Proper targeting :
every business is not meant for every age people as they have a specific audience who buys their products so the business should build its brand among those specific people only as it can not target everyone who doesn’t require as well, so before deciding on any brand strategy the business should keep its potential audience in its minds and then implement.
what should a Brand do?
- A brand helps a business to deliver its message clearly to its audience.
- it helps in building the loyalty of customers towards the business.
- it ensures the brand’s reputation or trustworthiness in the market.
- it encourages the customers for purchasing the business products.
- it connects the emotional touch of the customer with the product .
How to build a Brand marketing strategy?
- Define your brand objective or purpose:
Firstly think about your business whether it’s small or big does not matter and find out what is unique to your business that can help your business to build its brand. for this you need to find out answers to these 3 questions :
1: what problem your products or services is resolving?
2: does the brand is impactful for this planet?
3: how do you want your brand should make people feel?
- Define your target market:
after deciding your purpose now the business needs to decide its potential audience whom they have to target as every business is not meant for everyone so the business has to find its niche market where they need to target for which they need to focus on some of these factors ;
- Age and gender
- hobbies & passion
- where your customers usually go shopping?
- In which social media platform your customers are highly active?
3: Form the brand reules or guildeines :
Brand guidelines are about some rules which a business needs to follow consistently to build trust and reputation in the market. some factors covered under it are:
- logo design
- elements
- typography
- usage examples
- tone of voice
4: Start reading about the competition:
every business should have a list of its competitor with whom they are fighting in the market. the list should contain details about their price, product, and brand strategy. it will help them to understand their competitor’s strategy well.
5: Evolve your brand:
No business is certain for a long time as when in the environment certain changes took place then every business also has to adopt those changes as it could involve changes in customer preference, shifting in fashion or trends or entry of new business or rivals so every business needs to handle these changes while maintaining its business consistency.
Top 8 richest people in the world.
Top 8 richest people in the world
1. Elon Musk
- Age : 50
- Nationality : South Africa
- Companies : Tesla, SpaceX, The Boring Company, Neuralink, Twitter, PayPal
- Net worth : $232.8 billion
- Industry : Automotive Technology
Elon Musk is the richest man on the planet and accumulated much of his wealth having founded Tesla.
2. Bernard Arnault
- Age : 73
- Nationality : France
- Company : LVMH
- Net worth : $148.1 billion
- Industry: Fashion and Hospitality
Bernard Arnault amasses his fortune in the luxury goods industry with the ownership of world renowned brands such as Louis Vuitton and Christian Dior.
Arnault ‘s luxury fashion empire spans more than 70 brands , which he manages along with his siblings. Arnault also owns several luxury hotels and cruise lines that have only added to his wealth over the years.
3. Jeff Bezos
- Age : 58
- Nationality : USA
- Company: Amazon
- Net worth: $139.4 billion
- Industry: E-commerce and Technology
Bezos is credited for pioneering the e – commerce landscape, which has become one of the largest industries in the world.
3. Jeff Bezos
- Age : 58
- Nationality : USA
- Company: Amazon
- Net worth: $139.4 billion
- Industry: E-commerce and Technology
Bezos is credited for pioneering the e – commerce landscape, which has become one of the largest industries in the world.
4. Bill Gates
- Age : 66
- Nationality: USA
- Company: Microsoft
- Net worth : $124.6 billion
- Industry: Technology
Bill Gates was a tech whiz kid growing up , having designed his first software program at age 13. Microsoft was first founded in 1975, but Gates decided to step down as CEO in 2000.
- Age : 49
- Nationality: USA
- Company: Google
- Net worth: $99.7 billion
- Industry: Technology and Advertising
Larry Page co – founded Google in 1908 and was CEO until 2001 . He returned as CEO from 2011 to 2015 and remains a board member and majority shareholder.
6. Gautam Adani
- Age : 60
- Nationality: India
- Company: Adani Group
- Net worth: $99.2 billion
- Industry: Energy and Transportation
Gautam Adani is the richest person in India, and his enterpreneurial DNA comes directly from his father , who owned a textile business.
7. Larry Ellison
- Age : 77
- Nationality: USA
- Company: Oracle
- Net worth: $97.1 billion
- Industry: Software
Larry Ellison attribute his great fortune to the rise of technology. Having founded Oracle in 1977 after dropping out of college, he grew the company from its start- up phase to one of the largest software and database companies in the world. Oracle now has a market capitalisation of 187.7 billion and Ellison has retained a stake of more than 40 percentage to date.
8. Warren Buffett
- Age : 91
- Nationality: USA
- Company: Berkshire Hathaway
- Net worth: $97 billion
- Industry: Investing and Finance
Nicknamed the ” Oracle of Omaha ” , Warren Buffett is regarded as the greatest investor of all time . His holding company, Berkshire Hathaway, manages a portfolio of investments thar include large positions in Apple stock as well as several bank stocks .
Kashmir- The Heaven on the Earth
Kashmir- The Heaven on the Earth
Different places to visit in Kashmir
- Srinagar
It is the capital of Jammu and Kashmir. It is one of the most beautiful places to visit in Kashmir. Nestled on the picturesque banks of the Jhelum River, Srinagar is known fondly as the “Heaven on the earth”. It is known for its colorful Shikaras and houseboats floating on the Dal Lake. The lake’s less urbanized eastern shore is decorated with the Mughal gardens that speak of history strung out for several kilometers.
- Gulmarg
It is nicknamed the Meadow of Flowers and it is one of the most romantic places to visit in Kashmir. Gulmarg lets you soak in the picturesque views of colorful flowers spread against majestic snow-clad mountains.
- Sonamarg
Sonamarg translates to “The Meadow of Gold ” in English. Nestled at an altitude of about 2,800 kilometers above sea level, this place is known popularly for its serene lakes, majestic glaciers, and snow-clad fields.
- Betaab Valley
In the year 1983, this little Kashmiri Valley formed the backdrop of the hit Bollywood flick Betaab. Since then, the former Hagan Valley has earned its name ‘Betaab’ Valley. With its backdrop dotted with coniferous forests, gushing streams, and meadows, the beauty of Betaab beckons to all those looking to escape into the serenity of the natural world.
- Pulwama
Pulwama is also nicknamed the “Anand of Kashmir”. Lying at a small distance of around 40 kilometers from Srinagar, Pulwama is known as the “Rice Bowl of Kashmir”. This town is known famously for its aromatic saffron fields, pleasant weather, and picturesque apple orchards. Flaunting majestic waterfalls, verdant valleys, mesmerizing natural springs, etc.
- Shalimar Garden
The beautifully laid Shalimar Bagh happens to be the largest among the three iconic Mughal gardens in Srinagar. The Shalimar Garden was constructed back in 1619 under the orders of Mughal Emperor Jahangir, who dedicated it to his wife Nur Jahan. Nicknamed the “Crown of Srinagar”, this public park is set overlooking the shimmering waters of the picturesque Dal Lake.
There are many other tourist places in Kashmir which make it heaven on earth. It should be visited once in your life. You can see the beauty of nature in every part of Kashmir. The culture and God-gifted nature make it one of the most beautiful places on the earth.
Top tourist destinations in world
Top tourist destinations in the world
India is a vast city where the places to visit are infinite so sometimes it quite difficult for people to choose among them. in India, you can find diversity in places like there are some cultural, historical places and some relax places to chill out and enjoy so usually it makes the choice difficult but don.t worry now we discuss all the places where you can visit as per of choice
list of the top 3 best tourist places to visit.:
- Kashmir
- Ladakh
- Delhi
- Sikkim
- Meghalaya
1: Kashmir:
Kashmir is one of the incredible places to visit as it is known as the heaven on earth because its natural beauty is magnanimous which attracts people to visit. the beautiful Kashmir valley is the best tourist option for nature love people, honeymoon, and groups of friends .along with that it also offers adventure activities like tracking , river rafting, recreational facilities like fishing, and even a spa & wellness if anyone who is a shopaholic & foodie can also have enjoyment over here.
places to visit in Kashmir:
- Srinagar
- Pahalgam
- Gulmarg
- sonmarg
- gurez valley
top things to do in Kashmir:
- Boating in Dal lake
- skiing in Gulmarg
- trekking’
- taste wazwan
- fishing in Pahalgam
2: Ladakh:
Ladakh is also one of the most beautiful places in India. here you can see the highest mountain and wildlife species in India’s largest park. this is the best tourist destination for doing adventurous activities like motorbiking, campaigning, biking, and trekking. it is the ideal place for nature lovers.
places to visit in Kashmir:
- Leh
- Tso Kar
- Nubra valley
- Tsomoriri
- Zanskar valley
top things to do in Kashmir:
- Camping
- Biking & Hiking
- Peak Climbing
- Mountain biking
- Trekking
3: Delhi:
The capital city is the best place to visit for anyone. if anybody is looking for heritage or shopping experience or kids-friendly activities or places of a photocopy so surely it will be the best place to visit.
places to visit in Kashmir:
- Jama Masjid
- Red fort
- Raj ghat
- Dilli Haat
- lotus temple
top things to do in Kashmir:
- Food walk
- Clubbing
- Heritage walk
- taste street food
- Architecture photography
Photography and its Types
Photography and its Types
Photography is can be done in different ways for different events or programs. These types of photography are as follows:
Portrait Photography
One of the most common photography styles, portrait photography aims to capture the personality and mood of an individual or group. Images may be candid or posed full body or close-ups. The subject’s face and eyes are typically in focus.
Photojournalism
Photojournalism is a way of telling the story of a newsworthy event or scene through photographs. Photojournalism should be as objective and truthful as possible and capturing candid moments as they happen is more important than getting picture-perfect shots. The work is published in magazines and newspapers.
Fashion Photography
Fashion photography showcases and glamorizes fashion clothing, shoes, and accessories to make them more desirable to consumers. It is commonly published in magazines and online.
Sports Photography
By catching athletes, coaches, and even fans at the perfect moment, sports photographs can depict the passion, drama, and emotion that fuels sporting events. Sports photographers must aim and shoot quickly to keep up with the action around them Sports photographers also usually use long, heavy lenses for zooming in on the action.
Architectural Photography
Both the interior and exterior design of buildings and structures are the subject of architectural photography. The photograph showcases the structure’s most aesthetically pleasing parts, such as a particular beam or archway. Lighting can be challenging in architectural photography and, for exteriors, photographers must know how to work with natural light.
Product Photography
Product photography is a great specialization. The photos are used for online and print catalogs, as well as for labels and packaging. It helps to attract the customers to buy the product.
The list of different types of products is long. For each type of photography, you need a lot of practice and skills to create a visually striking image.
Different ways to do Advertisement
Different ways to do Advertisement
The way you advertise the product and service is depend on your target audience and the cost-effective way to you reach the masses. The advertising can be done in the following ways:
Newspaper
Magazine
Advertising in a magazine can reach your target market quickly and easily. Readers tend to read magazines at their leisure and keep them for longer, giving your advertisement multiple chances to attract attention. If your products need to be displayed in color then glossy advertisements in a magazine can be a good choice.
Radio
Advertising on the radio is a great way to reach your target audience. If your target audience listens to a particular station, then regular advertising can attract new customers.
Television
Television has an extensive reach and advertising this way is ideal if you want to reach a large audience. Television advertisements have the advantage of sight, sound, movement, and color to persuade a customer to buy from you. They are particularly useful if you need to demonstrate how your product or service works.
Outdoor and transit
There are many ways to advertise outside. Outdoor billboards can be signs by the road or hoardings at sports stadiums. Transit advertising can be posters on buses, taxis, and bicycles. Large billboards can get your message across with a big impact. If the same customers pass your billboard every day as they travel to work, you are likely to be the first business they think of when they want to buy a product.
Online
The Internet can be a cost-effective way to attract new customers. You can reach a global audience at a low cost. Many customers research businesses online before deciding whom to buy from. A well-designed website can attract customers to buy from you. There are several ways you can promote your business online via paid advertising or improve your search engine rankings.
Advertisements can be a great way to increase market reach. It is one of the easiest ways to reach your target audience. The way companies want to advertise their product and service is depend on themselves.
Why are urban ecosystems important?
urban ecosystem, any ecological system located within a city or other densely settled area or, in a broader sense, the greater ecological system that makes up an entire metropolitan area. The largest urban ecosystems are currently concentrated in Europe, India, Japan, eastern China, South America, and the United States, primarily on coasts with harbours, along rivers, and at intersections of transportation routes. Large urban areas have been features of the industrialized countries of Europe and North America since the 19th century. Today, however, the greatest urban growth occurs in Africa, South and East Asia, and Latin America, and the majority of megacities (that is, those with more than 10 million inhabitants) will be found there by 2030.
The structure of urban ecosystems
Urban ecosystems, like all ecosystems, are composed of biological components (plants, animals, and other forms of life) and physical components (soil, water, air, climate, and topography). In all ecosystems these components interact with one another within a specified area. In the case of urban ecosystems, however, the biological complex also includes human populations, their demographic characteristics, their institutional structures, and the social and economic tools they employ. The physical complex includes buildings, transportation networks, modified surfaces (e.g., parking lots, roofs, and landscaping), and the environmental alterations resulting from human decision making. The physical components of urban ecosystems also include energy use and the import, transformation, and export of materials. Such energy and material transformations involve not only beneficial products (such as transportation and housing) but also pollution, wastes, and excess heat. Urban ecosystems are often warmer than other ecosystems that surround them, have less infiltration of rainwater into the local soil, and show higher rates and amounts of surface runoff after rain and storms. Heavy metals, calcium dust, particulates, and human-made organic compounds (e.g., fertilizers, pesticides, and contaminants from pharmaceutical and personal care products) are also concentrated in cities.
The expansion of large urban areas results in the conversion of forests, wetlands, deserts, and other adjacent biomes into areas devoted to residential, industrial, commercial, and transportational uses. Such conversion may result in the production of barren land. In addition, the conversion process fragments remaining wild or rural ecosystems into ever-smaller patches, and relatively high amounts of suboptimal habitat are found at the boundaries between the remaining native ecosystems and those that have been modified for human use. Such “edge habitats” inhibit specialist plant and animal species—that is, species that can tolerate a narrow range of environmental conditions. In addition, nonurban ecosystems downwind and downstream of urban ecosystems are subjected to high loads of water pollution, air pollution, and introduced exotic species.
Urban animal communities tend to be dominated by medium-size generalists, such as raccoons, coyotes, opossums, skunks, foxes, and other animals capable of surviving across a wide range of environmental conditions. In contrast, nonurban ecosystems tend to contain specialist species and animals that vary across a broader range of sizes. Urban habitats tend to be dominated by introduced plant and animal species that have a long history of association with humans and that show adaptations to urban conditions. For example, birdsong in urban areas often has a higher pitch and louder volume than is heard in nonurban populations of the same species. Louder, higher-pitched song allows birds to communicate in spite of the greater noise levels found in and around cities and suburban transportation corridors.
Compared with plant and animal communities found in wild and rural ecosystems around the world, biological communities found in different urban areas tend to be similar to one another. This ecological similarity is a by-product of the structural similarities among urban environments (comparable building types, landscape designs, and infrastructure) and of the intentional or accidental introduction of similar species into cities, suburbs, and exurban areas and the water and nutrient subsidies provided by people and their activities. Introduced groups include rodents, earthworms, shade trees, weeds, and insect pests. In addition, animal populations in urban areas sometimes show evidence of genetic differentiation from rural populations of the same species.
Differences in design
Although there are many similarities among the world’s cities, differences arise in culture, history, governance, and the effects of the global economy. Some of the remaining differences arise from physical conditions such as aridity, topography, natural hazards (i.e., the risk of damage by earthquakes, volcanoes, and weather-related phenomena), and the amenities represented by the urban area’s unique location on Earth’s surface. Worldwide, city centres are becoming less dense as people spread into suburban areas, which are in turn becoming denser. The spatial footprints of cities, however, differ from one part of the world to the next. North American cities, such as Los Angeles and Atlanta, are notoriously sprawling, whereas European cities, such as Budapest and Paris, tend to be more concentrated around public transportation. Hence, energy efficiency is greater in concentrated cities than in metropolitan areas showing all the signs of urban sprawl.
Although urbanization has traditionally been associated with a higher quality of life for urban as opposed to rural dwellers, a number of ills such as concentrated urban poverty, environmental inequity, and reduced economic opportunity plague new cities in the developing world as well as old postindustrial city centres. Such problems might be addressed by better planning and by ecologically conscious urban design. One solution could involve an increase in “green spaces” and their more effective distribution through the urban landscape. In fact, the amount of green space actually present in cities is difficult to predict based on the density or age of the settlement. In some dense, older American cities, green space is present—as in New York City’s 6,000 acres (2,400 hectares) of parks, which are part of the city’s nearly 39,000 acres (about 15,800 hectares) of open space. Boston and Cleveland are two other older cities with well-developed open space networks. Some sprawling cities, such as Atlanta, which have grown substantially since the 1970s and ’80s, have very little parkland, whereas others, such as Phoenix, have large desert mountain parks nearby but little open space integrated within the urban fabric. Urban green space, including desert and wetland habitats, provides opportunities to improve the ecological processing of pollution and to moderate the local climate. Open space also imparts green amenities—shade from trees, the aesthetic benefits of natural scenery, and recreational space—for all citizens.
Urban ecology
The emerging science of urban ecology, a subdiscipline of ecology that examines the interactions between organisms and the human-dominated ecosystems in which they reside, may provide additional solutions to urban environmental problems. Ecologists first began to perform comprehensive studies of plants, animals, soils, and environmental conditions in cities shortly after World War II, when there were many vacant sites within European cities. They began a tradition of examining open spaces, which supported volunteer plant communities and the animal populations associated with them. Ecological planning emerged as a professional discipline that applied knowledge of the open spaces in urban areas in an effort to enhance biological diversity and amenities originating from green patches in cities.
.In the 1990s, ecological research in urban areas burgeoned. To deal with the complex mosaic of land uses that now make up cities, suburbs, and exurbs, the traditions were combined, along with knowledge taken from other disciplines, to establish a comprehensive ecological approach to the study of urban ecosystems.
Urban ecology has grown increasingly important as a result of the migration of most of the global human population to cities. One of the by-products of this unprecedented phenomenon is that the world’s urban areas are expanding into environmentally sensitive locations, where they alter ecosystem structure through pollution and land-use conversion of natural habitats. The knowledge gained from studying biological communities in cities may assist in the development of improved urban design and decision making in dealing with such problems.
what is journalism and its different aspects?
what are journalism and its different aspects?
what is journalism? it is basically an activity of collecting, assembling, and distributing fact-based news and relevant data in front of the public in unfiltered form. the term journalism signifies a profession known as a journalist this post has the responsibility of generating news from various sources or channels which consists of media, inside sources and eyewitnesses, etc.
6 different types of journalism:
1: Print journalism:
it basically involves works of investigation, reporting of events in newspapers, magazine,s or in printed form in a reach of wide audience . it also covers cultural aspect of society like arts & entertainment . photojournalist usually have an pair with printjournalist who click the pictures and make understand people through the medium of photographs.
2: Investigate journalism:
these kinds of jounalist have an agenda of showing unfiltered facts and information.many times people don’t share all the information so in these situations the journalist show their skills to present and gather the truth and present it to in front of the public.
3:Broadcast journalism:
brodacst journalism jobs consist local news anchor weather reports and production crew.as we all see in television , film we heard about the behind the camera news which is anonymous to the public so they have basically work of showing the real story of behind scenes.
4:Review journalism:
these types of jobs basically consist of writing about any event ,object , happening or any person as per their point of view in a true manner which should not be biased. these works excite the person as they have an chance of portay the things in as per their manner.
5:columns journalism:
columns are basically blogs which can be written in any field in which you have an expertise . it can be written on weekly basis .



















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