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Globalization it's importance and it's effects

 Globalization and it’s effects

Globalization is the free movement of goods, services and people across the world in a seamless and integrated manner .

 Globalization can be thought of to be the result of the opening up of the global economy and the concomitant increase in trade between nations. In other words, when countries that were hitherto closed to trade and foreign investment open up their economies and go global, the result is an increasing interconnectedness and integration of the economies of the world. This is a brief introduction to globalization.

Further, globalization can also mean that countries liberalise  their import protocols and welcome foreign investment into sectors that are the mainstays of its economy. What this means is that countries become magnets for attracting global capital by opening up their economies to multinational corporations.

Further, globalization also means that countries liberalise their visa rules and procedures so as to permit the free flow of people from country to country. Moreover, globalization results in freeing up the unproductive sectors to investment and the productive sectors to export related activities resulting in a win-win situation for the economies of the world.

Importance of globalisation 

Globalization changes the way nations, businesses and people interact. Specifically, it changes the nature of economic activity among nations, expanding trade, opening global supply chains and providing access to natural resources and labor markets.
Changing the way trade and financial exchange and interaction occurs among nations also promotes the cultural exchange of ideas. It removes the barriers set by geographic constraints, political boundaries and political economies.
For example, globalization enables businesses in one nation to access another nation’s resources. More open access changes the way products are developed, supply chains are managed and organizations communicate. Businesses find cheaper raw materials and parts, less expensive or more skilled labor and more efficient ways to develop products.
With fewer restrictions on trade, globalization creates opportunities to expand. Increased trade promotes international competition. This, in turn, spurs innovation and, in some cases, the exchange of ideas and knowhow. In addition, people coming from other nations to do business and work bring with them their own cultures, which influence and mix with other cultures.
The many types of exchange that globalization facilitates can have positive and negative effects. For instance, the exchange of people and goods across borders can bring fresh ideas and help business. However, this movement can also heighten the spread of disease and promote ideas that might destabilize political economies.

Effect of globalisation 

The effects of globalization can be felt locally and globally, touching the lives of individuals as well as the broader society in the following ways:

1. Individuals – Here, a variety of international influences affect ordinary people. Globalization affects their access to goods, the prices they pay and their ability to travel to or even move to other countries.

2. Communities – This level encompasses the impact of globalization on local or regional organizations, businesses and economies. It affects who lives in communities, where they work, who they work for, their ability to move out of their community and into one in another country, among other things. Globalization also changes the way local cultures develop within communities.

3. Institutions – Multinational corporations, national governments and other organizations such as colleges and universities are all affected by their country’s approach to and acceptance of globalization. Globalization affects the ability of companies to grow and expand, a university’s ability to diversify and grow its student body and a government’s ability to pursue specific economic policies.

While the effects of globalization can be observed, analyzing the net impact is more complex. Proponents often see specific results as positive and critics of globalization view the same results as negative. A relationship that benefits one entity may damage another, and whether globalization benefits the world at large remains a point of contention.

Entrepreneurship

 Entrepreneurship

Entrepreneurship is the ability to run, develop and organize a business enterprise to make a profit and employment opportunity. It means discovering and taking the risk to succeed in changing and competitive global market.

Entrepreneurs play a great role in it. It is a person who starts the business based on his idea and provides work to gain profit by taking a financial risk. They are often known as a source of new ideas or innovators and bring new ideas into the market by replacing old ones with a new inventions. The new business can be a home-based, small or multinational company.

Types of entrepreneurship

There are mainly four types of entrepreneurship. They are:

Small Business Entrepreneurship

These businesses are hairdressers, grocery stores, travel agents, consultants, carpenters, plumbers, electricians, etc. These people run their businesses and hire family members or local employees. For them, the profit would be able to feed their family and not make 100 million in business. They fund their business by taking small business loans or loans from friends and family.

Scalable Start-up Entrepreneurship

This start-up entrepreneur starts a business knowing that their vision can change the world. They attract investors who encourage people who think out of the box. These business focuses on research and experimental models so that they can hire the best and the brightest employees. They require more venture capital to fuel their project or business.

Large Company Entrepreneurship

These huge companies have defined life-cycle. Most of these companies grow by offering new and innovative products that revolve around their main products. The change in technology, customer preferences, new competition, etc., build pressure on large companies to create an innovative product and sell it to the customers in the new market. To cope with the rapid technological changes, the existing organizations either buy innovation enterprises or attempt to construct the product internally.

Social Entrepreneurship

This type of entrepreneurship focuses on producing products and services that resolve social needs and problems. Their goal is to work for society and not make any profits.

Importance of Entrepreneurship

 Entrepreneurship generates employment. It provides an entry-level job, required for gaining experience and training for unskilled workers.

Entrepreneurship helps to improve the standard of living of a person by increasing income. It helps to increase the consumption of various goods and services by a household for a particular period.

It is the hub of innovation that provides new product ventures, markets, technology and quality of goods, etc.

It brings changes in society and promotes facilities like higher expenditure on education, better sanitation, fewer slums, a higher level of homeownership, etc.

New products and services need to be researched and tested before launching in the market. Therefore, an entrepreneur also dispenses finance for research and development with research institutions and universities.

Now, the government is also encouraging entrepreneurs by providing some schemes and programs like Make in India. Today, people are working toward providing employment rather than taking employment, this will help the nation to grow its economy with new ideas and innovation from a young mind.

 

 

 

Make in India scheme

 Make in India scheme

Make in India is our prime minister, Mr. Narendra Modi’s scheme was launched in 2014 with the motive of enhancing the domestic manufacturing sector and augmenting investment in the country. the make in India initiative is based upon four pillars which have an agenda of boosting entrepreneurship in India not only in manufacturing sector but also in other sectors as well as.

the make in India initiative focuses on the development of companies of India by producing the product within its own boundaries rather than buying it from outside and feeling independent and a modern country. the scheme launched under Atma Nirbhar Bharat Abhiyan influenced the foreign capital for investing in the manufacturing sector of India for creating employment options for transforming India globally.

 the idea behind introducing this initiative is to generate more employment & saves our nation money from importing goods from outside rather than encouraging to make this in our own country which will help in boosting the GDP of the country and reduce unemployment.

the swadeshi companies are the best example of make-in-India products which is contributing to uplifting the GDP for a long time. this program is not only on paper but it is a mission for the growth of our youth. this initiative support people who want to open their own startup but have to deprive of finance they could not run so under this initiative the government provided around 930cr for startup business and around 2000 cr for ongoing business for moving ahead.

the best thing out of all these is that when the products are made within own boundaries then it saves lots of money on tax which reduces the cost of the product and provide it less costly to the people which helps in diminishing the poverty level and enhancing employment level.

Make in India is not as simple as it looks because to convince the big companies to setup their business in our company is big task as this is a whole process which takes time to implement.for instance there are companies who manufacture phones stick that note on back of their phone that it is made in our company but when it comes to India if we put the name of our country  at the back then nobody will accept it and they will replace it.

there is no doubt that India is a country of youth talent so that’ why the gov and the banks support them in opening their own buisness.so if you want to do the same then you need to do registration with having eligibility criteria by fillup the form on its official website. After receiving the application proposal for producing made in India products the candidate asked the future plans then they get approval if they find fit .after receiving approval the candidate need the certificate for the validity of the company and the right to use the logo for make in India products.

Stock Market Players

 Stock Market : Players

In the world of stock market, the main players or participants are: brokers and investors. A Broker is a middleman who brings a buyer and a seller together. Broker helps to strike a deal and charges brokerage or commission for services. In stock markets there are two types of brokers ( individual and corporate brokers) 

Types of Brokers

  1. Bear : A bear is a broker and speculator. He expects the price of shares to fall. So what he tries to do is sell at today’s price, which he fears that will fall in the upcoming future. By selling shares at today’s higher price, he can avoid making a loss in the future. If there is large- scale of selling by large group of bearers. This is type of market sentiment known as bearish.

  2. Bull :  A bull is also a broker and a speculator. He is optimistic and expects the price of shares to rise. He tries to buy shares at today’s price and hopes that it will rise in upcoming future. By buying shares at today’s lower price, he can make huge profits in upcoming future, after selling shares at larger price. If there is large scale of buying large amount of bulls. This type of market sentiment known ad bullish.

Types of Investors

  1. Stag : A stag is an investor who buys shares through famous company issues, that is when the company comes out with their share. Stag buys shares at face value or par value and sell shares before trading starts on stock exchange or on the first day of listing the company on stock exchange. There is little risk involved in this type of trading.

  2. Chicken: A chicken is an investor who doesn’t have any willpower or courage to take risks. He avoid taking risk and doesn’t wish to lose the money. He tries to avoid buying or selling anything for short term. He invests his money as government bonds and as fixed deposit. He might also invest in blue chip stocks it means companies that are more financially secure and have a long, consistent growth throughout. For example: SEBI(Security Exchange Board of India).

  3. Pig: A pig is an investor who dares to take risks and make large profits. He buys shares without doing any background check on the companies performance or rising the price of shares. 

How to Achieve Sustainable Development Goals

1. SIGN THE W.A.S.H. PLEDGEImage Source: W.A.S.H Pledge
Businesses can be some of the biggest offenders in the wastage of water, so when they take the lead in water conservation, they can make a huge impact on awareness in their communities.
Support SDG 6 – Clean Water and Sanitation by committing your business to a WASH (water, sanitation, and hygiene) pledge to “[implement] access to safe water, sanitation, and hygiene at the workplace”. This will not only help keep your community clean but set a standard and expectation for others to follow – including your competitors!
And if you could, go one step further and ensure the same thing happens in a community in remote areas of the world too. Discover some of the water and sanitation projects here.
2. PROVIDE A HEALTHY WORKPLACE
Most people spend about one-third of their adult lives in a workplace environment.
It is essential to ensure that people have a workplace conducive to maintaining good health. Businesses are thus the key drivers for SDG 3 – Good Health and Well-being and SDG 8 – Decent Work and Economic Growth. Emphasize safe practices in the workplace through frequent training and refreshers. Implement health and fitness programs for your team. Also, consider carefully selecting your suppliers and other B2B partners based on how they regard the health of their own employees.
3. REVIEW YOUR SUPPLY CHAIN AND IMPLEMENT SUSTAINABLE PRACTICES
Businesses are often the endpoint in a long supply chain that begins with basic materials and supplies taken from the very land on which we live.
Review your supply chain from top to bottom to make sure that all of the stages uphold human and labor rights, promote and adopt sustainable environmental practices and work against corruption in all its forms. If you’re unsure how to start, check out this guide from the UN.
4. GIVE TO PROJECTS THAT SUPPORT THE SDGS
Expand the reach of your impact by giving to projects that support the SDGs. You can choose to give to multiple projects or focus on one – that’s entirely up to you. Some projects may support multiple SDGs at the same time.
If you don’t have time to consider different projects and do your own vetting, consider partnering up with a third-party organization that helps you do so.
5. INVEST IN RENEWABLE ENERGY
More and more people are packing into urban areas each year. The sustainability of cities is vital to the future of humanity, but they are eating up our consumable natural resources. Being big consumers of energy, businesses can help by taking the lead on SDG 11 – Sustainable Cities and Communities. Invest in renewable energy resources such as solar, wind, and biofuel. By joining initiatives such as the UN Global Compact, you can be one of the businesses to lead the charge toward a more sustainable future.
6. ENCOURAGE ‘REDUCE, REUSE, RECYCLE’
The usage of single-use plastic bags, plastic bottles, and other containers puts great pressure on our Earth.
Your business can support SDG 13 – Life on Land and SDG 14 – Life below Water by doing your part to reduce the amount of plastic waste produced by your business activities.
Do you have a business that provides plastic bags for customers?
Start switching to polypropylene bags (green reusable bags) if you have not already. Then, encourage your customers to reuse those bags. (Fun fact: these bags should be reused 35 times before being used as a bin liner or discarded to minimize their impact on the environment). You could even implement a reward system for customers who brought their own bags.
Another change you can adopt is to have a water fountain or cooler instead of a vending machine that distributes plastic drink bottles in office. Remember, every small change makes a huge impact in the long run.
7. SUPPORT EDUCATION OF THE FUTURE GENERATION – LOCALLY OR GLOBALLY
Education is the pathway out of poverty and the foundation for a better future. There is no dispute on that.
Sponsor local school scholarships or give to causes that build schools, supply books and train teachers in remote areas of the world. By helping remove some of the barriers to education, you’re not just enriching their individual lives and leveling the playing field – you’re also adding talent to the workforce. Who knows? You could be helping to educate a future employee!
8. THE $2 – A-DAY CHALLENGE
Could you survive on $2 a day?
It’s an interesting hypothetical for some, but a cold reality for too many others. Sometimes it takes putting ourselves in someone else’s shoes to catalyze our empathy and energize us to do good. In support of SDG 1 – No Poverty, try living on just $2 by having “$2 days”. Encourage your employees, partners, clients, even your friends and family to do the same. Can you give up the things that you love by living this way? What trade-offs do you have to make? Knowing that millions live on this much or less is an eye-opener and a potent motivator.
9. GIVE PAID VOLUNTEER DAYS
We can all agree that nobody should go hungry in such an affluent world, but our own communities are where we can actually do something about it.
SDG 2 – Zero Hunger shows us a pathway to change the world by feeding our needy neighbors. Businesses can make a big impact by providing paid days off for employees to volunteer in hunger-related activities. Soup kitchens, food banks, and home food delivery programs for the needy and elderly are always in need of eager volunteers. There’s typically a greater need during the holiday season.
10. REWARD RESPONSIBLE BEHAVIORS
“Employee of the Month” recognitions are typically reserved for workers with the most sales or best productivity – the ones bringing the most money for the company. But what if employees were recognized for moving the company toward better environmental practices?
To support SDG 12 – Responsible Consumption and Production, consider offering bonuses or award luncheons for your more environmentally conscious team members – especially those who move your business closer to more responsible practices.
11. TAKE IT TO THE NEXT LEVEL THROUGH PARTNERSHIPS WITH OTHER BUSINESSES
SDG 17 – Partnerships For The Goals encourages businesses to become part of partnerships for responsible action in pursuit of any and all of the global goals.
By combining their enthusiasm for certain goals, partnerships become greater than the sum of their parts. You don’t have to stop at implementing sustainable programs at your workplace. Participate in changemaker events like sustainability education programs or retreats that let you see the effects of change. Network with like-minded business leaders and see what more you can do!
12. CHOOSE TO GIVE TO CAUSES THAT YOU CARE ABOUT THE MOST
When it comes to giving, we always recommend starting with causes that are close to your heart, be it education, environment, health or human rights. In this case, simply start with the SDG that you feel most strongly about and give towards causes that support it.

Make in India- A great Initiative

 Make in India Scheme- A Great Initiative 

Make in India is an initiative by the government of India to encourage companies to manufacture products in India. This program is designed to facilitate investment, foster innovation, enhance skill development, protect intellectual property and build best-in-class manufacturing infrastructure in the country. It was launched by Prime Minister in September 2014 as part of a wider set of nation-building initiatives. 

The aim is to transform India into a global design and manufacturing hub. The primary objective of this initiative is to attract investments from across the globe and strengthen India’s manufacturing sector. This program is very important for the economic growth of India as it aims to utilize the existing Indian talent base, creating employment opportunities and empowering the secondary and tertiary sectors.

Make in India needed a different kind of campaign, instead of the typical newspaper advertisements, this exercise required messaging that was informative, well-packaged and most importantly, credible. It had to inspire confidence in India’s capabilities amongst potential partners abroad, the Indian business community, and citizens at large; provide a framework for a vast amount of technical information on 25 industry sectors; and reach out to a vast local and global audience via social media and constantly keep them updated about opportunities, reforms, etc.

The Department for Promotion of Industry and Internal Trade (DPIIT) worked with a group of highly specialized agencies to build brand new infrastructure, including a help desk and a mobile-first website that simply contain information. The focus of the Make in India program is on 25 sectors. These include automobiles, automobile components, aviation, biotechnology, chemicals, construction, defense manufacturing electrical machinery, electronic systems, food processing, IT & BPM, leather, media and entertainment, mining, oil and gas, pharmaceuticals, ports and shipping, railways, renewable energy, roads and highways, space, textile and garments, thermal power, tourism and hospitality, and wellness.

DPIIT initiated this process by inviting participation from Union Ministers, Secretaries to the Government of India, state governments, industry leaders, and various knowledge partners. A National Workshop on sector-specific industries in December 2014 brought Secretaries to the Government of India and industry leaders together to debate and formulate an action plan for the next three years, aimed at raising the contribution of the manufacturing sector to 25% of the GDP by 2020. This demonstrated the transformational power of public-private partnership and has become a hallmark of the Make in India initiative.

In a short period, this initiative grows a lot with a transparent and user-friendly system. The ministry has engaged with the World Bank Group to identify areas of improvement. Now, the credibility of India becomes stronger. There are visible changes in the business sector of India as this program opened doors for investors and promoted entrepreneurs. Now India is on its way to becoming the largest and most powerful economy. 

Top 10 E – learning platform in India

 Top 10 E – learning platform in India

As we all know nowadays students refer online learning as it is easy to learn as well as in low cost . We also save our transportation money . Every student wants to learn more apart from their studies. They want to gain more knowledge and want to explore more for this the e – learning platform is best .
There are top 10 E – learning platform which are popular in India.

1) BYJU’s

Labelled as the most valued EdTech start-ups in India, BYJU’s is a cost-effective platform for online education in India. It is known for its engaging educational content (like videos, interactive games, etc.). And offers a 15 day free trial period for the users. Post the completion of this period a user needs to purchase a program to unlock the content further. Byju’s is the largest online learning platform in India with 15 million students and has 900,000 paying subscribers.
Features:
NCERT Solutions
Mock Board exam
Mock test for JEE, JEE Advanced, and NEET
Offers programs for competitive exams including IAS
Live doubt solving feature (in BYJU’s classes)
Classes- Available for students from LKG to class 12th

2) Unacademy 

The next name on this list of top online education platform in India is Unacademy. It is known for being the largest online learning platform for multi-lingual education. It offers interactive live online classes, and the users can purchase a subscription to unlock the offerings. Unacademy is one of the top online education platform in India with more then 60,000 educators and 7 lakh active subscribers
Features:
Unlimited access to courses created by top educators
Weekly mock tests
Interactive live classes
Live doubt solution
Personal study planner
Classes – 6th to 12th and is available for all competitive exams

3) Vedantu 

Vedantu is another popular platform for personalized online learning. It offers regular tuitions for both CBSE and ICSE boards. In addition, students can also choose micro- courses with both recorded and live options. Students attend one-on-one live online classes; Vedantu cover all the major boards (CBSE, ICSE, IGSCE, IB, and state board).
Features:
Live classes and engaging online content
Live quizzing and student interactions
Free study material (NCERT solutions, popular book solutions, solved questions, etc.)
Vedantu Super Kids (Reading classes, English program, and coding classes)
Classes – Pre-school, grades 1 to 12, JEE and NEET

4) Toppr 

Toppr is an Indian multinational educational platform. The company headquarter is in Mumbai, Maharashtra, India. It is incorporated on 2013 by Hemanth Goteti. It is India’s leading after-school learning app. The company is an extremely passionate team of engineers, educators, and designers making consistent strides in product innovation to enhance user experience. Toppr helps students in preparing for various school, board and competitive exams. The company use artificial intelligence based machine learning algorithms on top of this strong infrastructure, to create personalized learning paths for millions of students. 

5) Doubtnut

Doubtnut is an Indian multinational educational platform. The company headquarter is in Gurgaon, Haryana, India. It is established in 2016 by Tanushree Nagori and Aditya Shankar. The company provide technology to make education accessible for all. The company created an app using which students can ask study questions in math by clicking the picture of the problem or concept. Doubtnut is providing video solutions of the problem. The company is working on developing technology to automate answering of questions asked previously using image recognition and natural language processing.

6) Khan Academy 

Founded by an American Educator Salman Khan, Khan Academy is an E-Learning app which is a completely non-profit app and its sole purpose is to provide better learning tools to students for free. The App offers a wide variety of simplified courses ranging from math, science and engineering, computing, arts and humanities, economics and finance.
The app hosts more than 10,000 video lectures on different academic subjects majorly focused on Mathematics and science. They have partnered with institutions like NASA, MIT, the modern museum of art for specialized content to empower the learners outside the classrooms as well. The most amazing thing about this E-learning platform is that it is free.

7) Meritnation 

Meritnation is an online learning platform for K-12 students. It was launched by Pavan Chauhan in Delhi in the year 2009, as a division of Applect Learning Systems based. The Ed-Tech startup started by providing online classes for grades 6-12 for CBSE, ICSE, other state board streams of education and later started providing courses for entrance exams like IIT-JEE, NEET, CA CPT and other exams like BBA and NDA. With the mobile application of Meritnation having millions of users worldwide, the annual revenue is estimated to be about $5.2M.

8) Motion learning app 

Nitin Vijay Sir wanted to offer an accessible and easy user interface medium to students preparing for NEET, JEE, NTSE, Boards, KVPY, or any other exam. This led to the invention of the Motion Learning App, where students can find well-drafted, errorless, and updated study material. In addition, there are various free and paid packages that students can opt for along with the Customized Practice Sheet (CPS). One can find previous years’ question papers, evaluate their performance and watch video lectures or attend live classes through the app. Best online learning platforms in India for School Students, Kids.

9) Coursera 

The Coursera app is one of the largest online learning platforms in India that allows you to learn on the go with access to more than 1,000 courses and specializations developed by 140+ of the best colleges and universities in the world.
It helps you to advance in your career or continue your education by mastering subjects from Python programming and data science to photography and music.

10) Udemy 

Udemy tops the list of online education platforms in India aimed at professional adults and students.
Using Udemy’s course development tools, people can upload videos, PowerPoint presentations, PDFs, audio, ZIP files, and live classes to create courses.
Students take courses largely as a means of improving job-related skills. Some courses generate credit for technical certification. Udemy has made a special effort to attract corporate trainers seeking to create coursework for employees of their company.

Ajeetha.R

 Articles by Ajeetha.R

1.Marine Biology  

2.Women organizations and their role in India

3.History of India & Indian National Movement.

4.Genral issues on Environmental ecology

5.Salient features of world’s physical geography

6.Communalism

7.Horticulture

8.Psychology

9. Criminal Justice System in India

10.Pharmacology

11.Anthropology

12.Linkages between development and spread of extremism

13. Poverty in India

14.Disaster Management  

15.Demography

16.Agriculture

17.Nanotechnology

18.Physical Geography

19.Role of civil services in a democracy .

20.India and its neighborhood- relations

21.Indian Army

22.Achievements of India in the field of Science and Technology

23.Government budget

24.National Educational Policy

25.Cyber security

26.Inclusive growth and issues arising from it

27.Central Bureau of Investigation

28.Fracking

29.Bipolar Disorder

 30.Artificial Intelligence

31.Weird laws in North Korea

32.Interesting places to visit in India

complete guide to youtube marketing

 complete guide to youtube marketing

Everyone watches youtube .around 75% people of in America age 15 and over are on youtube. it seems like 2 billion people are monthly active users which makes youtube the most popular and used website in the world after Google.

the network of a wide audience is a reason for marketing your business on youtube but yes just running in a crowd without having a plan does not make any sense as it won’t give you any outcome. you need a proper strategy or plan for execution so today we will discuss 7 steps for winning in youtube marketing.

what is youtube marketing? it simply means promoting your brand, service, or product on youtube which may comprise these 3 tactics:

  • create organic promotional videos
  • work with influencers
  • advertising on the platform

7 steps youtube marketing strategy:

1: create a youtube channel for business:

the first thing you need to do is to open a youtube channel, particularly for your brand for that you need to create a google account as youtube is a part of google and then log in with your brand account ID & password so you can open it as well as by your personal account but it is not a good idea as brand account allows other company people also to use it which a normal account doesn’t.

2: Learn about your audience:

after setting up a youtube channel you need to do research about your target audience like what they actually watch on youtube or what kind of stuff they like on youtube so it can help you to make your own strategy to decide what you need to run or give them stuff which they will like.

3: competitor research:

after knowing your users, you need to find out what your competitor is doing yes because it will help you in finding what tactics they are using which will give you more insights into your target audience so the things you need to focus upon are subscriber, average views per video, people comments, the topic of content and many more.

4: learn from your favorite channel:

As it is not necessary that the channel which is related to your business on youtube can only help or give you insights about youtube or the audience there are many channels that are growing and getting good responses from the users so they can also give you some info like how to set good quality or video which you may use in your businesses.

5: optimize your channel :

Youtube algorithm is quite similar to google as it is part of google so you need to make your channel as per the google algorithm otherwise it doesn’t worth out for which you need to focus on some basic things which are doing keyword research like on google we do, give the proper title and attach a link of your video, add tags and proper deception of video.

6: upload or schedule video:

After making your video you can directly publish it or schedule it. you need to decide how often you will post your video whether it is weekly , monthly or daily and what will the time on which you will post your video everytime because it really matter in generating the traffic.

7:use of influencer marketing:

influencers are growing very rapidly whether its on social media or on youtube. influencer are basically someone who is a celebrity which have good following they can convey your message easily to your users for that you just need to find out the influscer who completely matches with your business goal.

end of 27 yes tenure

  THE END OF 27 YEARS TENURE

AMAZON IS AN AMERICAN INTERNATIONAL COMPANY WHICH FOCUSES ON E-COMMERCE , CLOUD COMPUTING , DIGITAL STREAMING AND ARTIFICIAL INTELLIGENCE.  THE COMPANY HAS BEEN REFERRED TO AS ONE OF THE MOST INFLUENCIAL ECONOMIC AND CULTURAL FORCES IN THE WORLD. RICHEST MAN OF WORLD AMAZON CEO JEFF BEZOS OFFICIALLY RESIGNED FROM HIS COMPANY HE OFFICIALLY TWEETED ABOUT IT .
1975 LAUNCHING A STARTUP A WORLD BIGGEST E-COMMERCE COMPANY CREDITED GOES TO JEFF BEZOS.
IN 1994 , HE QUITS D.E. SHAW COMPANY AND MOVED TO SEATTLE WASHINGTON TO OPEN A VIRTUAL BOOKSTORE. WORKING OUT OF HIS GARAGE WITH A HANDFUL EMPLOYEES , BEZOS BEGAN DEVELOPING THE SOFTWARE FOR THE SITE NAMED AFTER THE SOUTH AMERICAN RIVER, AMAZON SOLD ITS FIRST BOOK IN JULY 1995 . AMAZON DIVERSIFED EVEN FURTHER IN 2006 BY INTRODUCING AMAZON WEB SERVICE [AWS] A CLOUD COMPUTING COMPANY THAT BECAME THE LARGEST SUCH SERVICE IN THE WORLD. IN 2007 AMAZON RELEASED A NEW HANDHELD READING DEVICE CALLED KINDLE , A DIGITAL BOOK READERS WITH HAS WIRELESS INTERNET CONECTIVITY. THE SAME YEAR AMAZON MOVED INTO MAKING ITS OWN TELEVISION SHOWS AND MOVIES WITH ITS AMAZON STUDIOS DIVISION.
ABOUT HALF OF THE COMPANY OPERATING INCOME IN 2018 WAS DERIVED FROM AWS [ AMAZON WEB SERVICE ] . TWO YEARS LATER AMAZON REGISTERED RECORD PROFITS AND ITS REVENUE IN THE FOURTH QUATER THAT YEAR SURPASSED $100 MILLION FOR THE FIRST TIME. THE UNPRECENDED NUMBERS WERE IN PART CAUSED BY A RISE IN HOME SHOPPING DURING THE COVID- 19 PANDEMIC.
 UNDER HIS GUIDANCE AMAZON BECAME THE LARGEST RETAILER OF WORLD WIDE WEB AND THE MODEL OF INTERNET SALES. 
 AS WORLD’S RICHEST MAN BEZOS WON’T BE FADING INTO OBSCURITY ANYTIME SOON HE IS STAYING ON AS AMAZON EXECUTIVE CHAIR WHERE HE SAID HE WILL STAY AND ENGAGED IN IMPORTANT AMAZON INITIATIVES AND HAS ALSO SAID HE HAS PLANS TO DEDICATE MORE TIME AND ENERGY TO OTHER INITIATIVES SUCH AS DAY ONE FUND AND BEZOS EARTH FUND FOUNDATION , THE WASHINGTON POST NEWSPAER AND HIS BLUE ORIGIN SPACE COMPANY. IN THE IMMEDIATE FUTURE BEZOS WILL FLY TO THE EDGE OF SPACE ONBOARD A ROCKET BUILD BY BLUE ORIGIN ON JULY 20. 
ANDY JASSY TAKES OVER AS AMAZON CEO. CURRENT CEO OF AMAZON WEB SERVICE . HE JOINED AMAZON ON SHORTY AFTER GRADUATING FROM HARVARD BUSINESS SCHOOL IN 1997 AND HAS LED AWS SINCE THE TEAM WAS FOUNDED IN 2002. IN 2002, THE COMPANY LAUNCHES AWS , WHICH INITIALLY OFFERED DATA ON INTERNET TRAFFIC PATTERNS WEBSITES. HE WAS OFFCIALLY NAMED THE DIVISION ‘S CEO IN 2016. IN  2016 JASSY WAS NAMED A PERSON OF THE YEAR BY THE FINANCIAL TIMES.A MONTH LATER , JASSY WAS PROMOTED FROM SENIOR VICE PRESIDENT OF AWS THAT YEAR JASSY EARNED $36 MILLION. JASSY ONE OF THE POWERFUL LEADER NOT JUST WITHIN THE CLOUD AND TECH SECTOR BUT IN THE WORLD OF BUSINESS.
IN THE JEFF BEZOS LETTER TO STAFF ANNOUNCING HIS EXIT AS CEO , BEZOS SAID JASSY WILL BE AN OUTSTANDING LEADER.
                                       NEHA SHAHAB

endless discovery

                      ENDLESS DISCOVERIES

Tourism is a high potential industry over the world.India is ranked third in the world travel and tourism.India is well known all over the world for its cultural,geographical,and linguistic diversity.India has all the ingredients to becomes one of the world premier tourism destination, we also have so many positive assests that other countries can only dream of. Beautiful tourist attraction in india : The world famous TAJ MAHAL a must visit location in AGRA. RANN OF KUTCH a place you’ll find the huge plains in india most of the tourist visit at the time of november-febuary at the area can find experience local life here and see how artisans makes traditional clothing a CN traveler called it the new fashion capital of india. JAIPUR called as the PINK CITY and is all about luxury , royalty , princess , elephant , jewels , rugs , and indulgence at the many amazing restaurants and bars. THE GOLDEN TEMPLE in AMRITSAR a unique sikh temple [made of gold] that is the most stunning temple can also go the wagah borderof pakistan. SHIMLA is a very popular hill station town in the himalayas on the west side of india. LEH is said to be most beautiful place not just in india but in the world can also trek through the snowy mountains crystal clear , glacial lakes. This is the only few tourist attraction in india there are many more and most beautiful places in india that everyone dream to visit.

shorten life

SHORTENS LIFE BY 10 YEARS 

Air pollution is responsible for many health problems in the urban areas. Of late, the air pollution status in Delhi has undergone many changes in terms of the levels of pollutants and the control measures taken to reduce them. Air pollution shortens lives by almost ten years in the National Capital Territory of Delhi, according to data from a recent Air Quality Life Index report by the University of Chicago’s Energy Policy Institute. It’s been blamed on various factors including the burning of farm stubble, on factory emissions, on traffic fumes, on general weather patterns, as well as the fireworks that light up the night sky during the Diwali festival.
The federal government says the seasonal burning of farm stubble is responsible for only a small proportion of the pollution and no more than 10% of the total. At the start of every winter, farmers in the states near Delhi burn the residue from rice and other crops to make way for growing wheat.The practice was banned in 2015 – but enforcement is weak.Several states have banned the sale and use of fireworks during Diwali celebrations, but the implementation of the ban has been weak in many states.
A 2018 study that has attempted to answer this question says there is a “small but statistically significant” effect from Diwali fireworks.
The study focused on five locations across Delhi, and looked at data gathered between 2018 and 2019. Diwali is set according to the Hindu lunar calendar and usually happens in late October or early November.But fireworks contain other toxic substances, including heavy metals.A separate study done in the Indian city of Jamshedpur found significantly increased levels of the following substances during the Diwali period: PM10 particlessulphur dioxidenitrogen dioxideozoneironleadmanganesecopperberylliumnickel The government’s own Central Pollution Control Board lists 15 substances in fireworks which it says are “hazardous and toxic”. Again, it needs to be added that some of these substances can also be produced by vehicle emissions. Vehicle traffic does increase during Diwali when people go out to buy gifts and visit family and friends. However, there’s very little research that quantifies its exact contribution to poor air quality in this period.
Delhi is moving simultaneously on three fronts: energy, transport, and agriculture. In each case, East Asia offers valuable lessons.
Coal-fired plants. Delhi’s environment minister has called for the closure of 11 coal-fired power plants operating within 300 kilometers of Delhi. But policy implementation must improve: All the plants have missed two deadlines to install flue-gas desulfurization units to reduce sulfur dioxide emissions. Last year, 10 coal-fired power plants missed a December deadline to install pollution control devices. Beijing provides valuable lessons in cutting concentrations of PM2.5 more than 40 percent since 2013. Beijing substituted its four major coal-fired stations with natural gas plants. The city government ordered 1,200 factories to shut with stricter controls and inspections of emitters. Bangkok had success with its inspection and maintenance program.Cleaner transport. Delhi has tried pollution checking of vehicles by mobile enforcement teams, public awareness campaigns, investment in mass rapid transport systems, and phasing out old commercial vehicles. The Delhi government’s recent push for electric vehicles shows promise, while the response of industry and the buy-in from customers will be key. Overall results in cutting pollution have been weak because of poor governance at every level. Better outcomes will be predicated on investment in public transportation, including integration of transport modes and last-mile connectivity. Unfortunately, Delhi Transport Corporation’s fleet shrank from 6,204 buses in 2013 to 3,796 buses in 2019, with most of the bus fleet aging. Delhi should look at Singapore’s regulation on car ownership and use; its improved transit systems; and promotion of pedestrian traffic and nonmotorized transport.Better farming practices. Burning of crop stubble in Delhi’s neighboring states has become a serious source of pollution in the past decade. In 2019, India’s Supreme Court ordered a complete halt to the practice of stubble burning and reprimanded authorities in two of these states, Punjab and Haryana, for allowing this illegal practice to continue. Needed is the political will to act, as poor farmers complain that they receive no financial support to dispose of post-harvest stubble properly. Delhi’s “Green War Room” signaling the fight against the smog, is analyzing satellite data on farm fires from Punjab and Haryana to identify and deal with the culprits. The Indian Agricultural Research Institute has proposed a low-cost way to deal with the problem of stubble burning by spraying a chemical solution to decompose the crop residue and turn it into manure. Better coordination is needed. In 2013, when Singapore faced a record-breaking haze due to agricultural waste burning in neighboring countries, the Environment Agency and ministries of education and manpower together issued guidelines based on a Pollution Standards Index to minimize the health impacts of haze. Stubble burning has been banned or discouraged in China, the United Kingdom, and Australia.
Delhi, projected to be the world’s most populous city by 2030, is motivated by a sense of urgency. Facing a growing environmental and health calamity, antipollution efforts are being strengthened. But to succeed, the different levels of government must harness the political will to invest more, coordinate across boundaries, and motivate businesses and residents to do their bit.
NEHA SHAHAB 
BA ( hons ) journalism 
Delhi University 

Evergreen beauty

THE EVERGREEN BEAUTY OF INDIA

BY : NEHA
TRAVEL BOOKS ARE A FUSION OF TWO BEST THINGS IN THE WORLD TRAVEL AND BOOKS. THERE ARE A LOT OF BEST TRAVEL BOOKS ON INDIA . HERE ARE SOME OF THE BOOKS BY THE INDIAN AUTHORS.
IF IT’S MONDAY IT MUST BE MADURAI :
A CONDUCTED TOUR OF INDIA
A BOOK BY SRINATH PERUR
IN THIS BOOK THE AUTHOR SPEAKS ABOUT THE TEN CONDUCTED TOUR HE WENT ON IN THE COMPANY OF DIFFERENT GROUPS. THE TEN TOURS IN TEN CHAPTERS ARE :
1. THE GRACE OF GOD ABOUT EIGHT DAYS TOUR CONDUCTED IN TAMIL NADU.
2. SAARE JAHAN SE ACHA A 15 DAY TOUR CONDUCTED IN A BUS TO ALL PLACES IN LONDON.
3. DESERT KNOWLEDGE CAMEL KNOWLEDGE A GREAT EXPERIENCE OF HAVING A CAMEL RIDE OF JAISALMER ,RAJASTHAN.
4. FOREIGN CULTURE IS TOUR OF KERALA.
5. MEMORIAL TO THE VICTIMS OF REPRESSION A TOUR OF TASHKENT , UZBEKISTAN AS A SEX TOURIST.
6. SANTA CLAUS AA RAHA HAI A VISIT SQUATTER SLUM DHARAVI , MUMBAI
7. ACCORDING TO THEIR OWN GENIUS A TOUR OF ASSAM ANG MEGHALAYA WITH YOUNGER GENERATIONS LOVED THIS CHAPTER AS IT HAD STORIES OF PEOPLE WHO CHOOSE PASSION OVER JOBS.
8. THE SAME WATER EVERYWHERE RAJASTHAN WHERE IN FOLK MUSICIANS FROM DIFFERENT PARTS OF INDIA PERFORM IN VILLAGES NEAR BIKANER.
9. REAL INDIA A WEEK LONG WALKING TOUR OF INDIAN VILLAGES IN SEARCH OF TRADITIONAL KNOWLEDGE AND TOTAL INNOVATIONS.
10. THE TASTE OF SUGAR IS A PILGRIMAGE TO WORSHIP PANDURANGA IN PANDHARPUR , MAHARASHTRA.
   THE AUTHOR SRINATH PERUR VERY WELL TRAVEL ABOUT PARTS OF INDIA. THROUGH H8S BOOK WE CAN LOOK AROUND THE WORLD. THIS BOOK IS ICONIC AS WELL AS COMIC . IT ENTERTAINS THE READERS AND GRAB THEIR ATTENTION.
CITY OF DJINNS
A BOOK BY WILLIAM DALRYMPLE.
THIS BOOK PEELS BACK THE LAYERS OF DELHI CENTURIES OLD HISTORY REVEALING AN EXTRAORDINARY ARRAY OF CHARACTERS ALONG THE WAY FROM EUNUCHS TO DESCENDANTS OF GREAT MOGULS . THE AUTHOR EXPLORES THE SEVEN DEAD CITIES OF DELHI AS WELL AS OTHER CITIES ALSO . THIS IS THE PERFECT READ WHEN VISITING DELHI . IT READS AS A MIXTURE OF MEMOIR , TRAVALOGUE , HISTORY , RELIGION , AND MYTH BOOK.
BACKPACKING NORTH EAST INDIA
A BOOK BY ABHIJEET DESHPANDE
THE AUTHOR TALKS ABOUT HE AND HIS WIFE THE MARRIED BACKPACKING COUPLE VENTURE OUT 4 MONTH LONG CURIOUS JOURNEY INTO NORTH EAST INDIA ON A SHOESTRING BUDGET . THE BOOKS IS THE COLLECTION OF THEIR EXPERIENCE. INTERACTING WITH LOCALS , TASTING THE LOCAL DELICACIES . JOYS , FEARS , AND WORRIES ALL PRESENTED UNFILTERED.
THE LAND OF MOONLIGHT SNOWS
 A BOOK BY GAURAV PUNJ
A TRAVELLER WHO CONNECT WITH HIMALAYAS. THIS BOOK STORIES SPEAKS FROM TRAKKING EXPERIENCE ACROSS TREKKING EXPERIENCES ACROSS HIMALAYA FROM SIKKIM TO LADAKH . HE KEEPS REMINDING US THE BEAUTY THAT WE NEVER SEEN AND FRAGILE ECOSYSTEM OF HIMALAYAS. HE ALSO SHARED HIS AUTHENTIC EXPERIENCE AND HAS SHARED THE CONTACT DETAILS OF LOCALS. THIS BOOK IS REALLY PLEASANT TO READ.
IS THAT EVEN A COUNTRY SIR
A BOOK BY ANIL YADAV
TWO FRIENDS START ON A JOURNEY TO NORTH EAST INDIA HOPING TO UNCOVER GROUNDBREAKING STORIES FROM THE REGION . JOURNEY TO NORTH EAST INDIA BY TRAIN , BUS AND TRACTOR. IT UNCOVER THE BEAUTY OF NORTH EAST INDIA AS WELL AS THE UNCOVER PROBLEMS OF PEOPLE IN THE STATE. THE TWO JOURNALIST UNCOVER THE POLITICAL AS WELL AS SECURITY PROBLEM OF NORTHEAST INDIA.
BANARAS CITY OF LIGHT
A BOOK BY DIANA L. ECK
THE SACRED CITY OF BANARAS ON THE RIVER GANGA IS ONE OF THE OLDEST LIVING CITIES IN THE WORLD AS OLD AS JERUSALEM , ATHENS , AND PEKING . THIS BOOKS UNCOVER THE BEAUTY OF VARANASI THAT NOBODY KNOWS , SPIRITUAL AND HISTORICAL RESONANCE . SHE DESCRIBES THE RITES OF ITS TEMPLES , THE BUSY LIFE OF ITS RIVERFRONT AND THE EXUBERANCE OF ITS FESTIVAL OF ITS FESTIVALS . SHE TELLS HOW PEOPLE TRAVEL FROM ALL OVER INDIA TO BANARAS. EVERY YEAR A LOT OF PEOPLE WENT THERE FOR RITUAL TRADITIONS .
AROUND INDIA IN 80 TRAINS
A BOOK BY MONISHA RAJESH
THE AUTHOR DESCRIBES THE TRAVELLING JOURNEY IN 80 TRAINS AROUND INDIA . HE DESCRIBED TRAINS JOURNEY IN INDIA AS FLAWLESSLY. TO GETTING SQUISHED IN THE LOCAL TRAIN FROM ANDHERI TO CHURCHGATE AND MANY MORE PLACES . HE EXPLORES AND UNCOVER THE BEAUTY SITES OF INDIA . HE LIVES EVERY BIT OF TRAIN JOURNEY AND ENJOY THE TRAVELLING PART ALL AROUND INDIA .
HAUNTED INDIA
A BOOK BY CHANDAN SINHA
THIS BOOK TALK ABOUT REAL PLACES , BUILDINGS , AND INCIDENTS , OF HORROR FROM ALL OVER INDIA . THIS BOOKS ALSO COVERS MANY MYSTERIOUS PLACES IN INDIA . SOME OF THE PLACES MENTIONED IN THE BOOK BHANGARH , KOTA , KULDHARA , BANNI GRASSLANDS ,DUMAS BEACH , AGRASEN KI BAOLI , JATINGA BIRD SUICIDE POINT, SHANIWARDA FORD A D MANY MORE . MANY PLACES UNCOVER IN FRONT OF PUBLIC AND MOST PLACES PEOPLE NEVER HEARD OF BEFORE . READERS WHO LOVE READING HORROR TRAVEL BOOKS REALLY LOVED THE BOOK .
WHEN THE ROAD BECKONS
A BOOK BY RAVI MANORAM
THIS BOOK COVERS THE JOURNEY OF FROM DELHI TO LADAKH ON HIS ROYAL ENFIELD THUNDERBIRD COVERING PLACES LIKE SRINAGAR , KARGIL , LEH , NUBRA VALLEY , PANG , PANGANG TSO LAKE , MANALI . WHILE THE BOOK APPEARS TO BE THE STORY OF A MAN RIDING HIS BIKE ON THE DIFFICULT ROADS OF THE HIMALAYAS. IT IS ALSO AN EXPLORATION OF TRUE MEANING OF ONE’S LIFE . SOME WAY THE AUTHOR MANAGED TO WRITE DIFFERENT STAGES OF HIS JOURNEY TO THE REGION OF LADAKH .

Things solo traveler

THINGS EVERY SOLO WOMEN TRAVELER

In past few years trends of women in india especially millennial women traveling alone has gone up significantly, to greater empowerment, financial independence and a desire to set her own goals and improve the quality of her life. But traveling without family and friends also means that she is the captain of her own ship and will have to make all the preparations to sail alone . A travel kit is a collection of items which may be needed during travel which are packaged together for convenience. There are a number of different kinds of travel kits, including things like travel sewing kits which include basic sewing tools for making quick repairs to clothing while traveling, and travel toiletry kits which include items needed for basic hygiene. Many stores sell fully stocked travel kits, along with components of travel kits for people who need to restock or design a custom kit.
Here are some few things that women definitely needed during travel :
1. BACKPACK : Having the right back is important . Whether on an urban adventure through Asia or enjoying a mountain gateway . We will make sure that you have an indestructible backpack . It has multiple compartments to store everything from everything from camera to clothes to valuables stuff .
2. CLOTHES : this is an obvious that while traveling we need a lots of clothes. But it most important in women travel kit as we women dress accordingly what the weather allows as some days will include mountains , beach , and rocky.
3. SHOES : every shoes has a different comfort level as we go for hiking , beach and terrains have different types of shoes we wear .
4. MAKEUP : it is also an essential part of women travel kit . As every women need to look best if you are posing to a beautiful location.
5. MENSTRUAL CUP : period can arrive without announcing themselves . Periods have that irritating way of interrupting your leisure time , and when you’re traveling, it can be even worse . The worst thing we’re likely to happen when there isn’t a ready supply of feminine protection nearby . So if you want to enjoy your vacation without Any tension so take your menstrual cup along with you. It’s an inexpensive and eco friendly too.
6. PEPPER SPRAY : it is preferable to avoid places or situations that are known to be dangerous. It is preferable to be well prepared. As a result strongly advised to always have a pepper spray in hand in case of any emergency.
7. FIRST AID : it includes a few first aid elements like bandages , medicines, mask , hand Sanitizers, and hand washes .
8. POWERBANK : it’s helps when you find yourself in unexpected situations like when you realize there’s no power outlet around and you have no way of getting anywhere either . This why every traveller should carry PowerBar to make sure that your phone never runs out of juice .
9. TRAVEL CARD : the chances of robbed or mugged in unknown and deserted places is very high , more so for solo women travellers . For solo women travellers this can be exhausting as there is a long list of items that one needs to be mindful of . To be on the safe side , you would do well to carry less cash on you and instead use a travel card that is linked to a mobile app.
10. INTERNET : when you travel internationally or domestic also your first priority is to find access to the internet to that you can stay connected with all of your friends and family who are back home . You might be looking for a restaurant or museum nearby or checking in on new roads and streets . Which might otherwise be too far for Map applications to pinpoint accurately. There’s no denying it when you travel . You just can’t live without Google maps or your smartphone , you need an access .
If a solo women traveller’s carry these few accessories with them , rest assured they will have a safe , smooth , confidence , boosting and an enjoyable excursion to whichever part of the world they may travel to.

evergreen Beauty of india

THE EVERGREEN BEAUTY OF INDIA

BY : NEHA
TRAVEL BOOKS ARE A FUSION OF TWO BEST THINGS IN THE WORLD TRAVEL AND BOOKS. THERE ARE A LOT OF BEST TRAVEL BOOKS ON INDIA . HERE ARE SOME OF THE BOOKS BY THE INDIAN AUTHORS.
IF IT’S MONDAY IT MUST BE MADURAI :
A CONDUCTED TOUR OF INDIA
A BOOK BY SRINATH PERUR
IN THIS BOOK THE AUTHOR SPEAKS ABOUT THE TEN CONDUCTED TOUR HE WENT ON IN THE COMPANY OF DIFFERENT GROUPS. THE TEN TOURS IN TEN CHAPTERS ARE :
1. THE GRACE OF GOD ABOUT EIGHT DAYS TOUR CONDUCTED IN TAMIL NADU.
2. SAARE JAHAN SE ACHA A 15 DAY TOUR CONDUCTED IN A BUS TO ALL PLACES IN LONDON.
3. DESERT KNOWLEDGE CAMEL KNOWLEDGE A GREAT EXPERIENCE OF HAVING A CAMEL RIDE OF JAISALMER ,RAJASTHAN.
4. FOREIGN CULTURE IS TOUR OF KERALA.
5. MEMORIAL TO THE VICTIMS OF REPRESSION A TOUR OF TASHKENT , UZBEKISTAN AS A SEX TOURIST.
6. SANTA CLAUS AA RAHA HAI A VISIT SQUATTER SLUM DHARAVI , MUMBAI
7. ACCORDING TO THEIR OWN GENIUS A TOUR OF ASSAM ANG MEGHALAYA WITH YOUNGER GENERATIONS LOVED THIS CHAPTER AS IT HAD STORIES OF PEOPLE WHO CHOOSE PASSION OVER JOBS.
8. THE SAME WATER EVERYWHERE RAJASTHAN WHERE IN FOLK MUSICIANS FROM DIFFERENT PARTS OF INDIA PERFORM IN VILLAGES NEAR BIKANER.
9. REAL INDIA A WEEK LONG WALKING TOUR OF INDIAN VILLAGES IN SEARCH OF TRADITIONAL KNOWLEDGE AND TOTAL INNOVATIONS.
10. THE TASTE OF SUGAR IS A PILGRIMAGE TO WORSHIP PANDURANGA IN PANDHARPUR , MAHARASHTRA.
   THE AUTHOR SRINATH PERUR VERY WELL TRAVEL ABOUT PARTS OF INDIA. THROUGH H8S BOOK WE CAN LOOK AROUND THE WORLD. THIS BOOK IS ICONIC AS WELL AS COMIC . IT ENTERTAINS THE READERS AND GRAB THEIR ATTENTION.
CITY OF DJINNS
A BOOK BY WILLIAM DALRYMPLE.
THIS BOOK PEELS BACK THE LAYERS OF DELHI CENTURIES OLD HISTORY REVEALING AN EXTRAORDINARY ARRAY OF CHARACTERS ALONG THE WAY FROM EUNUCHS TO DESCENDANTS OF GREAT MOGULS . THE AUTHOR EXPLORES THE SEVEN DEAD CITIES OF DELHI AS WELL AS OTHER CITIES ALSO . THIS IS THE PERFECT READ WHEN VISITING DELHI . IT READS AS A MIXTURE OF MEMOIR , TRAVALOGUE , HISTORY , RELIGION , AND MYTH BOOK.
BACKPACKING NORTH EAST INDIA
A BOOK BY ABHIJEET DESHPANDE
THE AUTHOR TALKS ABOUT HE AND HIS WIFE THE MARRIED BACKPACKING COUPLE VENTURE OUT 4 MONTH LONG CURIOUS JOURNEY INTO NORTH EAST INDIA ON A SHOESTRING BUDGET . THE BOOKS IS THE COLLECTION OF THEIR EXPERIENCE. INTERACTING WITH LOCALS , TASTING THE LOCAL DELICACIES . JOYS , FEARS , AND WORRIES ALL PRESENTED UNFILTERED.
THE LAND OF MOONLIGHT SNOWS
 A BOOK BY GAURAV PUNJ
A TRAVELLER WHO CONNECT WITH HIMALAYAS. THIS BOOK STORIES SPEAKS FROM TRAKKING EXPERIENCE ACROSS TREKKING EXPERIENCES ACROSS HIMALAYA FROM SIKKIM TO LADAKH . HE KEEPS REMINDING US THE BEAUTY THAT WE NEVER SEEN AND FRAGILE ECOSYSTEM OF HIMALAYAS. HE ALSO SHARED HIS AUTHENTIC EXPERIENCE AND HAS SHARED THE CONTACT DETAILS OF LOCALS. THIS BOOK IS REALLY PLEASANT TO READ.
IS THAT EVEN A COUNTRY SIR
A BOOK BY ANIL YADAV
TWO FRIENDS START ON A JOURNEY TO NORTH EAST INDIA HOPING TO UNCOVER GROUNDBREAKING STORIES FROM THE REGION . JOURNEY TO NORTH EAST INDIA BY TRAIN , BUS AND TRACTOR. IT UNCOVER THE BEAUTY OF NORTH EAST INDIA AS WELL AS THE UNCOVER PROBLEMS OF PEOPLE IN THE STATE. THE TWO JOURNALIST UNCOVER THE POLITICAL AS WELL AS SECURITY PROBLEM OF NORTHEAST INDIA.
BANARAS CITY OF LIGHT
A BOOK BY DIANA L. ECK
THE SACRED CITY OF BANARAS ON THE RIVER GANGA IS ONE OF THE OLDEST LIVING CITIES IN THE WORLD AS OLD AS JERUSALEM , ATHENS , AND PEKING . THIS BOOKS UNCOVER THE BEAUTY OF VARANASI THAT NOBODY KNOWS , SPIRITUAL AND HISTORICAL RESONANCE . SHE DESCRIBES THE RITES OF ITS TEMPLES , THE BUSY LIFE OF ITS RIVERFRONT AND THE EXUBERANCE OF ITS FESTIVAL OF ITS FESTIVALS . SHE TELLS HOW PEOPLE TRAVEL FROM ALL OVER INDIA TO BANARAS. EVERY YEAR A LOT OF PEOPLE WENT THERE FOR RITUAL TRADITIONS .
AROUND INDIA IN 80 TRAINS
A BOOK BY MONISHA RAJESH
THE AUTHOR DESCRIBES THE TRAVELLING JOURNEY IN 80 TRAINS AROUND INDIA . HE DESCRIBED TRAINS JOURNEY IN INDIA AS FLAWLESSLY. TO GETTING SQUISHED IN THE LOCAL TRAIN FROM ANDHERI TO CHURCHGATE AND MANY MORE PLACES . HE EXPLORES AND UNCOVER THE BEAUTY SITES OF INDIA . HE LIVES EVERY BIT OF TRAIN JOURNEY AND ENJOY THE TRAVELLING PART ALL AROUND INDIA .
HAUNTED INDIA
A BOOK BY CHANDAN SINHA
THIS BOOK TALK ABOUT REAL PLACES , BUILDINGS , AND INCIDENTS , OF HORROR FROM ALL OVER INDIA . THIS BOOKS ALSO COVERS MANY MYSTERIOUS PLACES IN INDIA . SOME OF THE PLACES MENTIONED IN THE BOOK BHANGARH , KOTA , KULDHARA , BANNI GRASSLANDS ,DUMAS BEACH , AGRASEN KI BAOLI , JATINGA BIRD SUICIDE POINT, SHANIWARDA FORD A D MANY MORE . MANY PLACES UNCOVER IN FRONT OF PUBLIC AND MOST PLACES PEOPLE NEVER HEARD OF BEFORE . READERS WHO LOVE READING HORROR TRAVEL BOOKS REALLY LOVED THE BOOK .
WHEN THE ROAD BECKONS
A BOOK BY RAVI MANORAM
THIS BOOK COVERS THE JOURNEY OF FROM DELHI TO LADAKH ON HIS ROYAL ENFIELD THUNDERBIRD COVERING PLACES LIKE SRINAGAR , KARGIL , LEH , NUBRA VALLEY , PANG , PANGANG TSO LAKE , MANALI . WHILE THE BOOK APPEARS TO BE THE STORY OF A MAN RIDING HIS BIKE ON THE DIFFICULT ROADS OF THE HIMALAYAS. IT IS ALSO AN EXPLORATION OF TRUE MEANING OF ONE’S LIFE . SOME WAY THE AUTHOR MANAGED TO WRITE DIFFERENT STAGES OF HIS JOURNEY TO THE REGION OF LADAKH .