Social Media and Marketing

Social Media and Marketing

Have you ever wondered what would happen if social media could not be part of the changing technology or innovation? What would happen if you were still using the phone with keypads and you don’t have any easiest way to share information with friends? Today with the availability of social media no one can ever think about it. Nowadays everything is just one click away.

 A large number of social media platforms are available like Instagram, Facebook, WhatsApp, Twitter, Linked In, etc. These platforms make everything easy. Earlier, they were just used for fun purposes like chatting with friends, making new friends, watching entertaining videos, etc. But nowadays, it is also used for business purposes and professional work. After the pandemic, almost every official work is conducted using social media. One can do their work from home and this help to save a lot of time. One can conduct meetings, classes, webinars, group discussions, etc. using social media which doesn’t require and physical presence. With the availability of the vast number of new software, nothing is impossible to do on an online platform. There was a time when you had to wait for a long time to complete your official work in government offices, but today one can do this work at own on the government’s official portals.

 Currently, social media is used for marketing to a great extent and we can see a lot of marketing content on social media. This activity of promoting or marketing your business or product on social media is called social media marketing. You can make creative content to promote your business on Facebook, Instagram, Twitter, Linked In, etc. A lot of small business has grown in a short period using social media platform. Your product can be a perfect fit for anyone and they can share it with their friends too which can increase brand awareness. It is a great platform to boost and transform your business.

With the innovation of new technology and the world, social media marketing is the easiest way to sell your product and promote business and the easiest way for the customer to buy goods and services. Over a couple of years, we can see a great boon in the increase of businesses and startups. Marketing your product on social media is not at all difficult. One can create your website or account on social media platforms to promote your goods and services. Many social media handles are also available which also help you to promote your product. It’s upon you how creatively you can promote your services so that they can reach a large audience and it is not hard at all because the large mass audience is available on social media and you just need to think about how you can trigger them.

You should be consistent on the platform by posting the content promptly for a great reach to the audience. Your content should reflect the features and quality of your product which helps to increase your audience. This marketing style makes it easy for companies to keep track of the progress and success of their business.

Social media marketing not only helps to gain potential customers but also helps to recruit potential employees. It allows the audience to post their reviews and comment about the product, which helps the company to work effectively. Earlier, business firms use hoardings or banner for advertising their product, which tends to be costly and time-consuming but now social media marketing strategy is cost-effective as well as time-consuming which result in better audience engagement due to the ability of the internet to reach large masses across the world. It also helps to reduce the barrier of communication between customers and the business organization and build communities of customers where they can express their needs and wants. It helps to connect the customers and businesses with the same needs and wants.

 Nowadays, the online market has a large audience than the traditional market due to the availability of an infinite number of services available on online platforms and this tends to increase the competition in the online market. When we compare social media from earlier days with today, we can see that the roots of marketing have spread all over the online platforms, showing the advertisements for products in which, you may be interested. Due to social media marketing, entrepreneurship has also built strong roots which may lead to generating better employment opportunities in the future and may lead booster the economy.

Things To Do Before Purchasing An EV

 Electric vehicles (EVs) have become an increasingly popular option for consumers. For starters, they’re better for the environment. However, other advantages like government incentives, tax credits, and reduced fuel costs make it an option many find hard to turn down. Although these are excellent advantages, there are things to consider before driving off the car lot. Continue reading to learn more.

Shop Around For Affordable Insurance

When purchasing an electric car, most consumers don’t realize that they’re more expensive to insure. That’s because the cost to repair or replace an electric vehicle is higher than a gas-fueled car. Insurance companies will have to shell out thousands of dollars if you get in an accident. Ultimately, they try to offset those costs by increasing premiums.

That doesn’t mean you can’t find affordable insurance for your EV; you’ll just have to do your homework. Start with the vehicle type. The make and model of your vehicle can make a significant difference in insurance costs. For instance, Teslas are the most expensive to insure, while a Honda CRV-FHEV is among the cheapest.

As with any auto insurance, do some comparison pricing and consider discounts like bundling, good student, safe driver, defensive driving, and low mileage to keep the costs reasonable.

Selecting And Installing An EV Charging Station

People who have EV charging stations in their homes can make sure their car is always ready to go when needed. Of course, you’ll want to select the correct charger for your vehicle. While most EVs come with options to plug straight into an outlet, the charge time is slow. However, level 2 stations (which charge faster and have many features like wi-fi access) may require professional installation.

Shop around for the most affordable and convenient EV charging station that’s compatible with your vehicle’s battery needs. If an installation is necessary, you’ll want to find a service provider that can safely add the unit to your home. It’s essential to include the cost of installation into your budget. You may also notice a spike in your utility bill, which is an ongoing expense you’ll need to cover.

Evaluate Repair Costs

Electric vehicles might be cheaper to maintain over their lifespan, but that doesn’t include repairs and replacements. As EVs are still relatively new to the auto industry, it often costs more to repair them. Not to mention, parts tend to be more expensive to replace. Before deciding which electric car is right for you, research common repairs and their expenses. Include your findings in your budget, so you don’t get caught off guard.

Find A Mechanic

When a fuel-powered vehicle breaks down, owners have multiple options of where they can go for service. The same isn’t true for EV owners. Believe it or not, most mechanics aren’t well-versed in repairing electric cars. It often requires that they get additional training and certification before working on EVs. Therefore, you want to choose your mechanic wisely.

If your vehicle is still under warranty, you could always take it to the manufacturer or dealership service station for adequate repairs. However, those without a warranty may find that these options are expensive. The next option would be to complete an online search to locate EV mechanics near you.

As you begin your search, look for mechanics specializing in repairing your vehicle’s make and model. Don’t be afraid to call and ask about their certifications and years of experience. The last thing you want is to send your car to an inexperienced technician as more problems could arise. You should also compare hourly rates to find the most affordable mechanic in your area. As gas prices soar and climate change wreaks havoc on the planet, electric cars are an efficient option for drivers who want to help the environment save money. With more automakers getting into the EV field, buyers have multiple choices that make it easier to find a suitable car for their lifestyles. To get the most out of your eco-friendly ride, ensure that you’ve considered the above advice.

Aftermarket Car Upgrades That Are Worthy

 High-performance vehicles are fun until you start getting used to their factory performance. It is then that you should think of making some upgrades. Traditionally, this meant improving performance intake, a bigger carburetor, high-compression pistons, a recurved distributor, and ported or oversized valves.

Whether you want to improve the vehicle’s fuel efficiency, increase comfort, or need extra horsepower, there are no best or worst car upgrades. However, some investments are certainly better and more worthwhile than others. Below are a few aftermarket car upgrades worth the costs.

1.      Exhaust System

Replacing your vehicle’s exhaust system significantly improves performance and auditory feedback. Aftermarket exhaust systems allow for better airflow compared to the restrictive factory exhaust systems. You can clearly hear your engine rev alive as you press the gas pedal.

There is a wide range of aftermarket exhaust varieties for petrol-heads to explore. However, it is best to stick with established names, such as Rhino exhaust. Known companies manufacture exhaust systems that flow better, limit the annoying drone, and last longer.

2. Tires

Whether you want to improve performance or aesthetics, replacing your vehicle’s tires is a wise investment. Like other car parts, several high-quality tire makes, and models that can boost your vehicle’s performance are available. You can get the most from your vehicle’s horsepower by choosing high-quality performance tires.

For starters, quality tires provide additional grip, stability, and control, especially on wet tracks. They can significantly improve on-road performance through enhanced acceleration, braking, and cornering. However, you should use the National Department of Transportation guidelines for information regarding the tire speed, traction, heat resistance, and traction control.

3.      Engine Care and Tuning

If you want to improve performance, some engine care and tuning can give you the best tangible pay-offs. Factory settings on most engines are designed to improve reliability and fuel efficiency. Engine tuning increases its power by improving its boost pressure. Tuning doesn’t require a great deal of hardware modifications, and can be done in a few hours.

4.      Suspension

Upgrading your vehicle’s suspension is also incredibly rewarding. It improves the vehicle’s stability and agility and minimizes unnecessary halts and movements. Worn-out suspension can cause braking and tire issues. Your vehicle discs and wheel bearings also wear off faster.

The suspension system is made up of shocks and springs. Replacing factory shocks with aftermarket models improves the vehicle’s bounce and body stability during acceleration. Pairing your new shocks with the right coil-over springs is the game-changer. Even though coil-over springs are more expensive than normal springs, they can easily be customized for stiffness.

5.      Car Seats

Quality seats and harnesses are a must-have for frequent drivers. Custom vehicle seats provide premium support and position the body better for acceleration, steering, and braking. Racing seats allow drivers to explore performance controls easily and comfortably. They are very adjustable and recline to greater degrees for better protection.

End note

With endless modifications, you can choose specific aspects that suit your car and individual needs.

Make Blogger Header, Navigation And Footer Full Width

 Blogger is a user-friendly service that provides a lot of really attractive looking default templates for those just starting out. Default templates come in handy, but the nice things about owning your own blog is that you have the chance to add your own personal touch. As a matter of fact, templates aren’t made to restrict your freedom of design, but instead they’re there to provide you a foundation to build from. With every default template available on Blogger, you can make changes to fit your style.

One of the most common requests out of the Blogger community when making alterations is how to change the look of some of the key sections like header, navigation, and footer. Initially, these items are designed to fit within just 1/3 of the page, surrounded by padding and margins on either side. These margins are used to give the page a slim fitting appearance, but could also cause your content to look compressed.

Important: Backup your Template

Making the changes to a full screen Blogger navigation, footer, or header can be done and won’t take you much time. Before you can make any changes, you should save extra copies of the template .xml file in case anything goes wrong. That way, if you don’t like it or it doesn’t come out looking like it should, you can reuse the contents of the original file to restore your blog to working condition.

Demo

Hover your mouse over the image to see a before and after example:

How to Make Header, Navigation and Footer Full Width in Blogger

Step : Access Your CSS File

If you’ve never opened up your CSS file before, log in to your Blogger account, select your blog and navigate to Template > Edit HTML. This will bring up the code of your template containing all your blog’s internal files in one place.

Step : Modify the Background

Click anywhere inside the code area > press CTRL + F keys and type the following line > hit Enter to find it (stop at the first occurrence of it):

body {

Just below body { you should see some lines that will look like this:

body {
font: $(body.font);
color: $(body.text.color);
background: $(body.background);
padding: 0 $(content.shadow.spread) $(content.shadow.spread) $(content.shadow.spread);
$(body.background.override)
}

Where you see the highlighted line above in the code, remove the line and replace it with:

padding: 0px;

Different templates will have minor variations, but you should still be able to find these lines within every template.

Step : Change the Content Section

Next, search using the CTRL+F keys for this part:

.content-inner {

Just below it, you will see this line:

.content-inner {
padding: $(content.padding) $(content.padding.horizontal); 
}

Remove the line in red and replace it with:

padding: 0px;

This will remove any of the padding around the inner content, so it won’t leave any room on both sides.

Now find this part:

$(content.background.color.selector){

Just below it you will see this line:

$(content.background.color.selector){
background-color: $(content.background.color);
}

Replace the line in red with:

background-color: $(body.background);

Finally, search for this tag:

]]>

And just above it, add this CSS:

.main-outer {
background: $(content.background.color);
}

Step : Make the Content Outer Full Width

Content is displayed differently between browsers, so you’ll next want to fix this so that it alters the width across the board. This code can be found searching for:

.content-outer, .content-fauxcolumn-outer, .region-inner {

And just below it you will see the following lines:

.content-outer, .content-fauxcolumn-outer, .region-inner {
min-width: $(content.width);
max-width: $(content.width);
_width: $(content.width);
}

Delete the line in red and replace that line with:

max-width: 100%;

Step #5: Finish It Up

Now you have just two more lines you need to change. Look for:

And click on the right arrow to expand the styles. Note: you will need to search for tag again, and just before it you’ll see these symbols highlighted in yellow:

]]>

Above this ]]> section of code, add the following:

.main-outer {
max-width: $(content.width);
margin: 0 auto;
}

Then run a search for:

]]>

Add these lines of code just before/above it:

.tabs-inner {
padding: 0px;
}
.section {
margin: 0px;
}
.header-inner .widget {
margin: 0px;
}

Save the template and exit out of the editor.

Finished!

Following along with this tutorial won’t affect or alter the pictures you are using on the blog, just the design of the content area. If you have a logo that stretches across the screen and fits perfectly for 1/3 page header, you will need to resize and re-upload this content so that it is able to work with the new adjustments.

How To Center The Blogger Header Image

 The header of a website is what distinguishes your blog; it’s your identity or digital fingerprint. Whenever a visitor accesses your blog for the first time, the header is one major aspect that is used to determine who you are and the type of content that they can expect to read. Therefore, it’s important to develop a header that is both prominently placed and telling of your brand name.

What would seem to be counterintuitive to that idea is the default Blogger settings for header positioning. Whenever you upload a header to the site, it will automatically be aligned to the left of the page. Some Blogger users may be okay with this setting, especially if they are using a header design that doesn’t contain a background. Others may find that their background headers appear cut off, incomplete, or indistinguishable from the rest of their content.

If you find yourself in the second category of users, there is a way to adjust the positioning of your header so that it is displayed as a center Blogger header. By centering your site header, you have greater flexibility over the overall design, and it allows you to really shine light on this content. It’s hard to miss a header that is placed smack dab in the middle of the screen on every page that someone navigates to.

Center Header Image with Blogger Template Designer

Making the change is relatively easy. You’ll be able to make these adjustments on every page of your Blogger blog without having to change them individually. All you need to do is to modify the CSS of your blog that can be found directly through your Blogger dashboard. Even if you have little to no experience in web design or coding, you can center Blogger header by following these next few steps.

Step 1. Log in your blogger account and select your blog, then go to “Template” and click the “Customize” button on the right side.

center blogger header

Step 2. Navigate to “Advanced” > “Add CSS” tab and paste the code in the empty box:

#header-inner {
background-position: center !important;
width: 100% !important;
text-align: center;
}
#header-inner img {
margin: auto;
}

If you have a small image and you want it to become full width, add this CSS instead:

#header-inner {
 background-size: cover;
 width: 100% !important;
 text-align: center;
 }
 #header-inner img {
 width: 100%;
 height: 100%;
 }

Step 3. Hit the ENTER key after you paste the code snippet, then click the “Apply to Blog” button.

blogger header centered

Here are some other aligning options for your headers:

Align Blogger Header Banner and Text Side by Side

Image on the right and title on the left

#header-inner {
background-position: right !important;
width: 100% !important;
}
.titlewrapper, .descriptionwrapper {
float: left;
clear: both;
margin-left: 20px;
}

Image on the left and title on the right

#header-inner {
background-position: left !important;
width: 100% !important;
}
.titlewrapper, .descriptionwrapper {
float: right;
clear: both;
margin-right: 20px;
}

Note: for larger images, you may need to resize them in order to make them appear side by side with the text.

That’s it!

After making the changes to the CSS and saving your modifications, you may navigate back to your homepage. Refresh the page and you’ll notice that the header is now centered, instead of on the left. Click on a few of your page links and make sure that this modification has been made to every page or post on the blog.

If by chance you don’t see the changes to the header, go back through the code that you modified and make sure that you have copied and pasted the information into the file exactly as instructed. Even minor modifications in the code, or a missing semicolon may fail to make the changes you are trying to achieve, or come away with different results than what’s expected.

The great thing about CSS is that it is your site’s central hub for all things design. From the CSS file, you can modify just about any appearance on your site to give the blog a custom look and feel. Once you’re comfortable performing minor adjustments to the appearance of your site, you can start to get creative and come up with your very own modifications.