Agricultural Marketing; a boost for Agro-Products and their contribution towards G.D.P.

Article by – Shishir Tripathi
Intern at Hariyali Foundation
In collaboration with
Educational News

For an Agrarian Economy like India, the agricultural sector should contribute more than any other sector in the Gross Domestic Product (G.D.P) but even after being an occupation of almost 55 -60% of people, agriculture is contributing just 15 – 20% in the G.D.P. Being an occupation of such a large group of people and still minimal share in the G.D.P. of the economy means that there are certain limitations which are needed to be overcome.


The biggest limitation is that the agricultural products right from the simple wheat to a produced wheat bread, there is absence of proper agricultural marketing.

Now, when one uses this terms agricultural marketing, he or she is simply referring to an organized process of planning, organizing, directing and handling of agricultural produce in such a way as to satisfy the farmers, intermediaries and consumers. It involves numerous inter connected activities like planning production, growing and harvesting, grading, packing and packaging, transport, storage, agro and food processing, provision of market information, distribution, advertising and sale.

Agricultural marketing is based upon the idea of reducing the distance between the farmers (producers) and the consumers. It is a broader concept not just limited to villages and small towns but across the International borders too. Planned agriculture which comes under agricultural marketing is important so that whatever crop is produced it meets the demand of the consumers in the form of finished products. It aims in such a way that there is neither a situation of excess supply or excess production (that is just left uncared without good storage facilities) nor a situation of excess demand.

It also includes growing and harvesting of crops paying extra attention towards the techniques followed in the production process and efficient use of land and human resource along with technological resources too.

Grading is also done amongst different types of harvested crops and other agricultural products so that different types of products are available to different types of consumers with different requirements and available financial resources.

After Grading, the product is needed to be packaged in such way that it must be appealing to the consumers including use of different images and colors, and involving the details of the ingredients and the nutritional value of the product. Packaging the products in such a way that they must last longer and can be stored as well at the stockrooms and at consumers’ place as well.

Storage facilities are needed to developed by the government and other concerned authorities so that whichever good is produced in ample amounts, it can be stored for future without any degradation in the quality of the product due to insects, rats and other factors like moisture, rain, heat, etc.

Various researchers are trying to study markets and find the idealistic market structure for people living in villages and small town. The emphasis to markets is given in such a way that they meet the requirements of all the people living in that particular area.

Also, the transportation facilities are needed to be facilitated properly and should be made available to the producers in the remote areas of the country. The transportation costs must be affordable so that every producer willing to transport his produce or product should not stop himself or herself in being a part of this long chain and enjoying the benefits after the final sale of the produce or other agricultural products.


Now the most important of all is branding and advertising. Even if any other foreign firm or domestic firm is willing to sell the product under its label then also proper advertising should be there for the given product through Television ads and promotions through social media on various Apps. Advertising should be done in such a way that the product should look so appealing to the consumer and an urgent feel of purchasing the concerned product should be felt by the consumer after watching the advertisement. The buyers must feel that how important the product is to them in their daily lives after watching the product’s advertisement.

And the market for the product is again very important whether the product is sold online through e-commerce sites or is sold by various outlets in the cities and towns. A well managed system is needed so that the good that is sold to consumer is of the best quality and a justified price and the producers along with the intermediaries involved in this long chain are satisfied and get their share after the sale of a good.

Agro products not only include crop produce and other products manufactured from those crops but also the products produced by the people at local level such as milk from cattle, honey from bee-keeping, etc.

Such mechanisms will increase the share of primary sector in the G.D.P. The state and the central governments should make provisions and provide incentives to the producers and the intermediaries for developing such a fruitful mechanism that will be giving good returns to the country as well in the form of overall growth of people in remote areas and prosperity of the nation too.

Value everybody’s mental health: Who knows if you’re next!…

There is construction going on in front of our house. So in between all the workers, there was a worker named Jack. He was working with the flooring contractor. He was just labour and used to do things like transferring goods and cleaning up.
He had some mental issue. He used to take more time to understand things. Sometimes he even used to the exact opposite of what he supposed to. The construction owner was getting pissed by his behaviour. He was having so much trouble because of Jack. One or two times, Jack even caused loss to him. Jack mistakenly drilled a hole in a new wall. Another time, Jack threw construction debris in front of someone’s car. So such incidents were happening continuously. The owner complained about him to the contractor many times. But the contractor told him that Jack’s family pleaded him to keep him on work, so I’m just adjusting him.
But the owner was not happy with Jack’s work at all. The contractor was getting complaints about Jack every single day. One day, Jack came, worked for a day and went back home early in the evening. When neighbours begin to shout, the owner got to know that the road is totally blocked by construction debris. He was so angry and frustrated. But somehow he managed to clean the road with the help of other labours. When the contractor came at the site, the owner called him and shouted at him for Jack. The contractor made an apology and told the owner that he already fired Jack and he’ll be no longer with them.
So? Who was at loss now? I could see the one who was at loss was only Jack. The contractor knew that Jack has some mental health issue. Even the owner got to know this by Jack’s actions. But none of them stood out for Jack and adjusted him. That’s how our cruel society works actually. When we see or when we are around a mental health patient, we consider them as a healthy and normal human being. But they struggle badly. Lacking concentration at the work, confusion during the work is their disease only. So they struggle while doing that. So it’s our duty as a human to accept their struggle and help them during it. But we do exactly the opposite. We keep on discouraging them, bashing them as if they are normal and finally end up pushing them in the valley of mental diseases. Actually, we should encourage them. They carry the courage which we can never imagine. Fighting with your own brain to survive the battle of life takes lots of guts. Only these people have this courage. So it’s our duty to accept them as they are, help them in need and the most important thing is to ignore their mistakes. Because now we see them as a third person or maybe a stranger. But who knows if your life events take a dramatic change and you or your loved ones are in the position of Jack. At that day, you will realize your mistake as you’ll also receive the same treatment as you did to someone in past. So let’s take a pledge to consider mental health of each human being. Each life has a value and it’s our social responsibility to make them survive along with us!…

Karl Marx

Karl Marx was a German philosopher, economist and political thinker, usually portrayed as the father of 20th century Communism. After a brief carrier as a teacher and journalist, Marx spent the rest of his life as an active revolutionary and writer, living mainly in London and supported mainly by his friend and life-long collaborator Friedrich Engels. From Marx’s perspective, human beings distinguished themselves from other animals based on their consciousness, autonomy, and ability to be productive members of a society, which give them a sense of purpose in life. Broadly, this is what Marx referred to as human nature, which he characterized as the essence of a person, or one’s ability to control their own destiny to a certain extent.

One of the most original contributions of the Marx is his Theory of Alienation. This is contained in his early work Economic and Political Manuscripts, which were written in 1843 but were discovered nearly fifty years after his death. These Manuscripts shows that ‘early Marx’, was mainly interested in the problem of alienation.

The concept of Alienation has increasingly occupied a forefront in sociological and philosophical interest. This is mainly due to the growing awareness and concern over the negative and unexpected consequences of rapid scientific and industrial progress in contemporary life. Marx’s theory of Alienation involves the relationship between workers in capitalist society and their productive activity or the act of labour itself. Workers do not confirm themselves in their work, they experience their work as misery, their physical and intellectual capacities are stunted, their work is not freely chosen and their work belongs to another. Yes, Marx’s conception of alienation illuminates some premises of the idea of emancipation. From his point of view, this social position discouraged the labourer from taking control of their own future or pursuing ways to climb the social ladder, which put increasing distance between individuals and their human nature.

For Marx, alienation is rooted in the historical situation and its consequences. In the Capitalist society, the creation of objects or production does not help man to realize himself, i.e. to realize his potential. This inability of man to realize his potential while being engaged in the creation of objects causes alienation. Hence, alienation will be overcome when the production of objects will lead to unfolding of the human potentialities. Alienation as exists in the capitalist society has many dimensions. However, three dimensions are fundamental.

Marx developed his theory of alienation to reveal the human activity that lies behind the seemingly impersonal forces dominating society. He aimed to show how, although aspects of the society we live in appear natural and independent of us, they are the results of past human actions. Marx believed that human action could shape a future world free from the contradictions of capitalism. For him, alienation was not rooted in the mind or in religion, as it was for his predecessors Hegel and Feuerbach. Instead Marx understood alienation as something rooted in the material world. Alienation meant loss of control, specifically the loss of control over labour.

Learning to live life is essential

Accept your mistakes and start learning from them, learn lessons from time and make your future better

• Lessons from our mistakes bring experience and learning to handle

• If you have experienced some kind of negative experience, remember to learn from it forever

We all have a few common teachers. The experiences of those who concentrate in their classroom become inspiration for others. Sometimes there is a lesson to be learnt in time, then after gaining some experience, a new lesson is taught. Sometimes the behavior of loved ones is learned, and sometimes the behavior of strangers becomes our lesson. Also consider these things and situations as teachers who teach, explain and carve you a lot. Every lesson, experience and feeling of this class that is going on in life is filled.

Learn from mistakes

It is said that one’s own mistakes are the biggest teacher in life. Like this, making mistakes is also a part of the journey of learning.Lessons from our mistakes bring experience and learning to handle. Usually we are unable to accept our mistakes. But no learning can be achieved without this acceptance. Whereas the identity of a successful and alert person is that he or she should learn from his or her mistakes from time to time and never repeat them further, so that such mistakes become experiences and make you alert and understanding forever. 

Studying in nature class

Nature gives a test every day. Embraces every season. Teaches you how to deal with every situation. After autumn, the feeling of blooming again in the spring explains the feeling of acceptance of sorrow and happiness. Nature teaches and explains that time does not always remain the same. But after times of trouble, a better time also comes, when again the hope and enthusiasm spring up.There is aneed so much that we keep our lives irrigated with cheerfulness and positiveness. 

Learn from the experience of others

According to Charles Kalton, “It is better to demand experience than to buy it from others.”  Anyway, to learn by mistake every time, the whole life is short. That is, to avoid making mistakes ourselves, we should also learn from the experience of others. Not only this, if you have experienced some kind of negative experience, then remember to learn from it forever. ‘Bad experience is a kind of school where only fools keep going back.’ 

Awareness lessons

It is said that one who is educated is aware only. But the truth is also that being aware can teach us something. Being alert and awake in life-related situations gives a lesson every day, every moment. Life is like a classroom to say. Always learn to be vigilant in this so that you can learn many lessons from your problems and surroundings, lessons from them can be used in life. 

Learn lessons from time

Time is the greatest teacher in life. The ups and downs that come with the time make us aware of many aspects related to life. A bad time, when confronted with bitter truths, can never be forgotten.From relationships to work to work, to understand every aspect of life, lessons learned from time to time lead to the direction of life. Time is like a bitter-sweet medicine which does not appear but becomes a great teacher and teaches us  in life a lot.

Today is Hindi Day, the day of the honor of the fourth most spoken language in the world

Priya Yadav,

Hindi Day is celebrated on 14 September every year. On 14 September 1949, Hindi was declared as the official language in the Constituent Assembly by vote. After this decision, from 1953 on September 14, India was celebrated as Hindi Day every year on the request of Rashtrabhasha Prachar Samiti, Wardha, to broadcast Hindi in every region. Hindi is one of the 22 languages ​​of India. Most Indians speak and understand Hindi. Hindi is spoken and understood in the northern states of Rajasthan, Uttar Pradesh, Haryana, Delhi, Bihar, Jharkhand, Chhattisgarh, Madhya Pradesh.

Many programs are organized on Hindi Day for the promotion and promotion of Hindi. Many cultural programs are also organized on this day in schools and colleges. On 14 September 1953, Hindi Day was celebrated for the first time in the country. Hindi is not only our mother tongue or national language, but it is a symbol of national identity and pride. Without language, no one can express their words, their feelings. Different types of culture can be known only through language. Hindi language is very important in that. In Hindi, you can easily explain your point.

There is also a fact that 14 September 1949 was the 50th birthday of Rajendra Sinha, a pioneer of Hindi, who struggled for a long time to make Hindi the national language. After the attainment of independence, Vayuhar Rajendra Singh worked tirelessly with writers like Kaka Kalelkar, Maithili Sharan Gupta, Hazariprasad Dwivedi, Seth Govindadas to establish Hindi as the national language.

In the year 1918, Gandhiji had asked to make the Hindi language a national language in Hindi Sahitya Sammelan. Gandhiji also called it the language of the people. In the year 1949, on 14 September 1949, after much deliberation on the question of the national language of independent India, this decision was taken which is mentioned in Article 343 (1) of Chapter 17 of the Indian Constitution. According to this, the national language of the Sangh will be Hindi and the script Devanagari.

REGIONAL LANGUAGES ON THE VERGE OF EXTINCTION

In the very long history of Human civilization, many languages have survived, many have thrived, many have died a slow death. Few think that Hindi is pushing other languages to oblivion. But how true is that?

Once upon a time, languages like Sanskrit, Latin and even Persian were thriving. Today, they are confined to a much smaller dominion.Is Hindi causing the death of other languages? First of all, are we really speaking Hindi in our daily lives?

We don’t speak Hindi any more. We speak Hindustani. It’s a language which is a mixture of Hindi, Urdu and Persian. Whenever you speak pure Hindi, you receive a look of amusement even from the so called Hindi speakers.

Now, is Hindustani destroying other languages? Hindustani has thrived mainly due to two aspects – Simplicity and Acceptance. It has slowly given up complicated words from both Urdu and Sanskrit and has adopted easier words. This is also the main reason why English is most popular in the world.

Any simple language will spread on its own. This is the law of nature and nothing can supersede it. It can be slowed down, but never stopped. You cannot get back Latin and kick away English. English was once a language of poor and commoner and was associated with poverty and still it spread because it kept on adopting words from different languages. This acceptance is also the primary reason why English is a phonetically incorrect language.

Due to a multiple reasons, English has been unable to penetrate the rural India, specially in North India. Hence it would be foolish to expect that English can take place of Hindustani in India within a span of a few more decades.

Hindustani is spreading and will keep on spreading as it keeps on accepting words from different languages. Any language which is not open to accepting vocabulary of other languages will die away with time.

Language is essentially the medium of communication and Humans tend to bend towards ease and simplicity.

No matter how much Indian government pushes India towards pure Hindi, it would fail. With time, even the pure Hindi might die.

BLACK TRUTHS OF MAKE-UP INDUSTRY

The beauty industry rakes in over a billion dollar per year. With expendable budgets and promises, these beauty companies spend millions of dollars in advertising as a means to create loyal, life-long customers. With the promise of making you, your best self and give you a forever youthful glow, you start to wonder what the catch is. Every industry has it’s darkside and the beauty industry is no outlier. Humans are visual and social creatures. It makes sense thus that, historically, we have been collectively preoccupied with beauty. Someone’s appearance is the first thing we notice about them upon meeting them. The nature of beauty itself has been the focus of Aesthetics, a major field of study in Western Philosophy, and has occupied the brilliant minds of numerous philosophers, from Plato to the aforementioned Kant.

People have been using makeup and cosmetics since ancient times: the Egyptians’ use of dark eyeliner is present in everyone’s mind through their paintings and deities, while most know that Victorian women often fainted not because of their demureness, but because of the wide-spread use of lead-based creams to “improve complexion” together with constricting girdles.So what is an example of a potentially harmful beauty product you could come into contact with? Well, 1-in-5 products on the market contain traces of formaldehyde, which is known as a human carcinogen. Some signs to be aware of that could contain formaldehyde are that you notice watery eyes, burning of the nose and throat, coughing or skin irritation. This is your sign to stop using these products, immediately. Your body’s telling you it is not feeling great with these products around.


How about the environment? Aerosol sprays where you at?! The wrong answer would be anywhere besides the trash. Just take a moment to think about the last time you went to the store and how many aerosol cans you saw stacked on the shelves. This is not a good thing. Aerosol cans contain hydrocarbons that can contribute to global warming. And don’t think this harm starts and stops with aerosol cans. Fingernail polish, mouthwash, perfumes and roll on deodorants also have the potential to release hydrocarbons into the environment.



Growth in the beauty industry, however, has boomed in recent years, in a trend that many link to a broader generational trend of attention to physical wellbeing (which we covered in our recent article about the growing plant-based market and Beyond Meat). Millennials are often quoted as being the main drivers behind the meteoric growth of the beauty segment. There have been many articles written on this trend, citing everything from the aging of the millennial demographic to a focus on “self-care” as a coping method against a difficult political and economic climate.

Creativity at its best

As much as difficult it is to analyze creativity, it’s even harder to assess it. Creativity is as difficult to assess as it is fun to analyze. It favours a prepared mind.
According to Albert Einstein -Creativity is … Thinking outside the confines of the situation, being open to unexpected events /chances, allowing the subconscious mind to take over leading to and springing up with surprise solutions at unexpected times.

Research to uncover facts about creative people that are all supported by scientific studies are as follows:

Sleep On It
Research backs this one up. A study published in Nature found that people who were given a creative task to solve and then allowed to sleep on it were more successful than those who remained awake to solve it. Sleep allows your unconscious mind to restructure information, resulting in new and insightful responses. Just make sure to keep a notepad by the bed for when inspiration strikes.


A Person’s Creativity Mostly Peaks During “off” Hours.
Another research shows that your inclination towards being a night or day person affects your creativity in interesting ways. One of the lesser-known facts about creativity is that night owl creatives are smarter and outgoing and early birds are more proactive, persistent, and meticulous. When challenged to create at their non-preferred times, they passed the questions with amazing marks.


DAYDREAMING IS SURPRISINGLY GOOD FOR YOUR BRAIN
According to the science on daydreaming, these moments provide a sort of mental incubation period that can enhance creative thinking, long-term planning, and self awareness. Psychologists have been studying the concept of “positive-constructive daydreaming” for decades and uncovering the various ways in which, as the authors put it, “the mind’s wandering is vital to imagination and creative thought.”

Write During Your “Off Time”
People have what scientists call a circadian preference, which essentially means they are either morning people or evening people. You probably assume it is best to write during your most optimal time (morning people writing in the morning, evening people in the evening), but that’s not true. Although analytical thinking—the kind you use to solve math problems—is better during people’s optimal times, a 2011 study found that creativity was actually better during people’s non-optimal times. Because our conscious mind is groggy during our non-optimal time, it relaxes the reigns on our unconscious mind and gives it more freedom to wander

 Memory Plays a Significant Role in Creative Thought.
Our subconscious immediately takes us to the past, which is very familiar when asked to think of a new idea. Future circumstances are fabricated by details we have retrieved from past scenarios. Hence, having a strong sporadic memory can help in creative thinking.

Creative people are more likely to suffer from bipolar disorder.
From Picasso’s blue period to Van Gogh’s infamous mood swings, the study of why creative individuals tend to get the blues is a widely discussed topic. Although the link between depression and creativity is still disputed, this recent study found that creative people are more likely to be diagnosed with bipolar disorder.

creativity must also be recognised and encouraged in the workplace. Because, after all, it’s creative thinking that leads to problem solving and innovation in a range of areas.

Should commercial surrogacy be banned in India?

Commercial surrogacy is the process by which an individual or couple pays a fee to a woman in exchange for her carrying and delivering a baby. At birth the child, homo-sexual couples, and single people who wish to be parents are the most common types of people who seek surrogate mothers.

Commercial surrogacy has been legal in India from 2002 onwards but due to unethical practices, a bill has been approved by the Union Cabinet in August 2016. This one lapsed when Parliament adjourned without taking the measure for a vote.

The new proposal came in 2019 that is to ban commercial surrogacy. The Indian minister of health has called the 2019 bill a “need of the hour” citing a rough estimate that between 2000 to 3000 unregulated clinics currently operate in the country. Under the new law anyone who performs or promotes this would be punished with up to 10 year of imprisonment and a fine up to one million rupees. The surrogacy bill’s provision restricting surrogacy to married heterosexual couples within strict age ranges also discriminates against members of L G B T community, older couples and unmarried people who might seek to have a child. The bill goes against the principles of equality provided under Article 14 of the Indian constitution.

Regulation, not ban, is needed. The commercial surrogacy in India needs a regulation and stricter rules that could ensure good care and pay to the woman alone and not agents or others. Good clinical facilities for the surrogate mother and a healthy environment where she could stay safely before and after delivery could lessen exploitation. There is no provision in the law about the custody of the child if the couple later refuse to accept it if the child is mentally challenged or born with a defect. People who hire surrogates have a need to do so due to medical reasons. It is not their choice. Regulation on this practice is very much needed and must be done to close loopholes due to which exploitation of surrogate mothers is taking place.

Indian society is yet to progress so much as to accept surrogate motherhood. The woman who rents her womb even if for the cause of humanity towards an unfortunate couple will never be accepted in society when she goes back to her normal life. People will look down on her and she may probably not be able to find a husband, if she was unmarried at the time of surrogacy. We need to be broad-minded and accept these women and respect their choice of renting their wombs.

Giving women a safe and free environment for surrogacy can help in curbing the evils attached and the industry could do well along with giving good money to such poor women so that they can make their lives better as well as give prosperity to their families.

Thank you for reading. Have a nice day!

India- Unity In Diversity

             
  The phrase is an expression of harmony & unity between dissimilar individuals or groups. It means “unity without uniformity and diversity without fragmentation.” The idea and related phrase is very old and dates back to ancient times in both Western and Eastern Old World cultures. 

The country located in South Asia is the second-most populous country in the world. It is bounded by the Indian Ocean on the South, the Arabian Sea on the Southwest & Bay of Bengal on the southeast. Pakistan, China, Bangladesh, Myanmar, Nepal & Bhutan being the countries around it. 

  The country is an absolute example to portray the concept of unity in diversity. Housing all the geographical varieties like sea, oceans, mountains, forest, desert, hills & plateaus. People of different caste, creed, religion reside here. A variety of dialects are spoken & so are the residing communities like The Hindus, The Buddhists, The Sikhs, The Jains, The Muslims & The Christians & tribals like the Garo, the Khasi, the Koles, the Nagas & the Bheels. 

  The sense of unity struck people’s minds, in the period of crisis. Thus, during the British colonial system, the Indians established a sort of unity to fight against their persecution & begin a struggle for freedom. The National anthem ‘Vande Mataram’ & the non-obedient civil disobedience act ‘Dandi March’ are some instances that instilled a sense of patriotism among the citizens thus had a wide influence over the freedom fighters then. A type of unity was also cited during the reign of Chandragupta, Ashok, the Mughals & the Pathans. 

 Thus the concept should be maintained at any cost. The Central Government must face the secessionists with an iron hand. The Government should do away with the laws that create discrimination & differences among different religious groups & linguistic communities. In this connection, a uniform code of rule & conduct should be encouraged. 

 A range of selection of dressing sense & food habits can be observed as one moves from one place to the other. For instance, the traditional dhoti worn by males in Northern India is draped in some way while in South India, especially in Tamil Nadu & Karnataka is worn as a “Lungi.” Similarly, women drape sarees in different styles varying with the states. Like, Mekhela Chador from Assam, Nauvari from Maharashtra, Kappullu from Andhra Pradesh & Athepourey from West Bengal. On the other hand, the Tribal community possesses their peculiar forms of dress & customs. 

“Online Education: The Good, The Bad ; The Ugly”

“Necessity is the mother of invention”. This proverb is quite common and used by almost all of us. But today, when the whole world is facing the situation of Covid-19 pandemic, we are actually experiencing it. How drastically things have changed from being normal to abnormal and then finally quoted as the “New normal”. The effects of this pandemic on almost each and every sector of the economy has been drastic and Education sector has been the part of the same. Schools, colleges, coaching classes, home tutions everything came to a halt. Both the teachers and the students could not go to school because of which the studies were getting affected. With everything getting digital, education also found it’s way. The blackboard was now not something on the walls of the classroom but turned into screen sharing on your mobile phones. The bench you shared with your friend soon turned into your bed with no friend around. The questions and answers and the debates held in the classroom turned into a chaos because everybody unmuted themselves, and oh! Nothing was audible. The teachers who were too confident about their subjects had to work under a lot of pressure because their kids were no longer the faces they could see in the classrooms, they had turned into icons on their mobile screens with videos off .

Online Education has brought a 360 degree turn in the whole system of education. Online education was indeed the need of the hour. Failing which, students could lose a whole year and things would be more difficult then. As the topic suggests, Online education actually has three aspects : The good ,the bad and the ugly.

Good things first. Online Education has its own advantages.

Flexibility- Online education can be done anywhere and anytime.The hours have become flexible and even the place doesen’t matter. You can be sitting in your balcony having fresh air with earphones plugged in,listening to the lecture.

Safety- In the covid times, this is the best way to protect students, teachers  and their families.

Cost effective- Online education has saved monthly transportation costs of the students. Also, with the help of the availaibility of E-books, the cost for buying books have also reduced.

Access to Expertise- An online college education might give students access to specialized degree courses that may not be available in an easily accessible or local institution of learning. It has gained acceptance over time and is proving to be really beneficial for students.

One can learn whatever they want- With so many courses online,you can learn anything from anywhere. I can sit in Delhi and learn from University of Virgina through various online platforms.

A self paced learning – When we choose an online course we can do it by according to our choices. If I feel it is too much for the day I can simply close it and do it the next day.

Provides weightage to Resumes/CVs- The online courses and degree hold a good position and is effective if the certifications are attached to your Cvs.

BUT, “ALL  THAT GLITTERS IS NOT GOLD” . Just like there are two sides to each coin. Online education comes with it’s set of disadvantages. Few of them are :

Not enough interaction- When a student is in a class with 40 or 50 other students,he gets to interact, to keep his point to talk more. In online education this can not happen to that extent. It starts a chaos altogether.

The atmosphere- A traditional classroom has no comparison with a digital one. Atmosphere plays a vital role in one’s life. It helps you concentrate on your work.

Distractions- The online education comes with a lot of distractions .You are listening to a lecture but chatting on your whatsapp or facebook and nobody knows about it. Thus,leading to a reduced concentration level.

The side effects on the eyes and ears – Because of continuously looking at their mobile or laptop screens the cases of students facing eyesight problems has increased rapidly. Similarily with continuous plugged in earphones the ears are getting affected.

Not all teachers are tech savvy- The online education has created a lot of problems for teachers who are not techagile. They lose their confidence and get conscious.

Lack of accreditation & quality assurance in online education- If online education is to be considered as effective and authentic as traditional learning, it must be ensured that all online schools are qualified and accredited. Unfortunately, at the current point in time, there are still a vast number of online learning platforms which are unaccredited and where all the materials are quality checked by no one besides the instructors themselves.

Losing on network- The aspirants of MBA are losing their contact with seniors and allunus that is really important due to lack of human interaction.

Practical learning is getting affected- Although one is getting oppurtunities of learning in the online platform still the practical learning is far from reachable.

“ THE UGLY” – UGLY comes  in the picture when there are things that are pathetic and out of tolerance or control.

The major drawback is the Cyber crimes and the leak out of certain important documents .The privacy gets affected.

Then there are also times when the students behave in a manner that is just not acceptable .The links get shared and somebody enters the room and does pathetic things like abusing or talking nonsense.

The online education has also caused a lot to the vulnerable groups of the society. The poor people who can not afford to buy a smartphone for their kids to attend the online classes. Their kids have been denied to online learning and they can do nothing about it.

Finally, everything has it’s advantages and disadvantages. Nobody and nothing is perfect. With everything changing ,everybody needs to change, to adopt and adapt in the environment. We need to find solutions rather than crying about the problem, and maybe,Online Education is the solution for the times ahead or the times now.

How Bollywood still not progressed on Racism and colour discrimination

Despite being such big industry and following, Bollywood in 2020 has still not progressed from its dated, racist and regressive ideology. Commercial Bollywood has still the same problem which has been born since the beginning of the Cinema. Same mentality has been perpetuated through all its films throughout the century. The cliché part is that it is not just about the glorifying of fair complexion but also to dark skin to be thought and followed as inferior. There have been shots that showed the not acceptability of dark skin tone in the life. There is much of lifestyle that depicts that they don’t believe and follow ancient rules like Gender discrimination, Hypocrisy and Racism but It is mere tragedy that still follows the Bollywood in the work upfront. And we know that how much we may scream about our ideology it will create impact only when it will come from our work and industry has quite a mile distant to achieving this.

Even though that was earlier in 20th century, the show of this century is still not so great in that terms. There have been times where this has been portrayed that fair ones belonged to richer and known families while other complexion must belong to lower and poor families. Also, it was determined that fair complexion would grow in professional and educative manner whereas other would become a wage illiterate worker or would be doing some low downsizing jobs.

There is still scenario where such characters are showed as craving to get attention and affection from a fair one while that fair one is the most corrupt and full of toxicity. Old times still can be ignored due to the regulations that were followed but time has changed for sure and now a sector of public has raced ahead of such discriminative cinema scripts in our country. It was showed like living around not so fair skin peoples gives you the license to do anything for yourself and anything to them despite it is legal or not. Everything is still being justified like extra affair and other activities just because they haven’t got their choice of skin in particular.

Quite a few of songs has been made like recent one in past decades that left us with nothing except the cringe worthy essence and false impact on young ones who seek their ideology from such movies and their stars. ‘Hum gore nahi, kale hi sahi’ and ‘Hum kale hai toh kya hua dilwale hain’ forces one another to realise that we maybe dark in skin, but we are also human and have heart like you all do. How caricaturist it makes human to such extent that they had to tell them of being human too. Few people may argue over it to not take literal but as they said meaning is still same you are just molding it. There is proper type ‘where we say in funny manner but we actually mean the right hidden truth‘, that is called sarcasm but that’s not looks like case here. Also, there is scenes that shows our thinking that peoples from other planet or too distant places will be black only and that too with no potential perception of them being human. Songs like “saat samundar” actually showcases that.

You can’t stop criticizing such mentality when you simply pass through. It is still same as fair complexion is restricted to good and justifying roles while mostly the funny and side roles. This has been stereotyped in such manner that most of the audience are addicted to it and they simply don’t understand the flaw and point in such things. Let’s take a moment from now on to tell our surrounding that how we all are being actually lied in terms of real modernisation and where we are bursting all the stereotypes. And this one is not different from anything. Its not that black colour peoples are also desirable but instead this that colour must not be criteria for anything cause it really does not matters. 

Controversy arises on a song from khali-peeli, over “Racism” allegations

Some days back a song from Ishan khattar-Ananya Pandey starrer got released. Song was quoted with name “Beyonce Sharma jayegi”. Looking at name will not make any difference as there is nothing inappropriate, but catch is on its lyrics. The more we feel nothing bad about the song, but after listening to its lyrics you will equally feel disgusting about it.

Kumar and Raj Shankar for the lyrics, Vishal-Shekhar for their composition, and Ananya and Ishaan for accepting the song and dancing on the same, is seeing a lot of hatred, disapprovals and disappointments.

Controversy

The film Khaali Peeli, released, it has snowballed into controversy. Lyrics goes like ‘Ho tujhe dekh ke goriya, Beyonce sharma jaayegi’. With the trending hashtag of #BlackLivesMatter, here is what Bollywood learns from it and produces songs like this one. The 412K dislikes have surpassed the extremely low, 52K likes on the official video posted by Zee Music Company.

Ananya Panday’s Instagram post promoting Beyonce Sharma Jayegi was also met with backlash, as fans pointed out the racist undertones of the song. it is the lyrics — Chamkeeli lachkeeli tu jo kamar yeh hilayegi, tujhe dekh ke goriya Beyonce sharma jayegi  (which translates to “after looking at you fair woman, Beyonce will feel shy”) that triggered an outrage among netizens, with many calling out the song for its racist implications.

“The term ‘goriya‘ has been so often and traditionally used in Indian songs to address a girl, that it didn’t occur to any of us to interpret it in the literal manner,” said the director. During an interaction with Hindustan Times, the filmmaker apologised and said, “First, without any hesitation or excuses we want to apologise to anyone offended. We assure you that the lyric in question was never intended racially.” Defending his stance on the choice of the word, Mr Khan added, “In fact, the term ‘goriya‘ has been so often and traditionally used in Indian songs to address a girl, that it didn’t occur to any of us to interpret it in the literal manner.”

Speaking of the comparison with Beyonce facet, Maqbool Khan said the song wasn’t meant to disrespect the icon. “The comparison with Beyonce is simply meant to be a street-smart guy flattering a girl who is trying to impress that her dancing/performance is worth comparing to even Beyonce who we all see as the final word, the epitome of talent, beauty, performance, style and attitude.

According to a report in Mid-day, Beyonce has trademarked her name to avoid commercial use. The report also stated that the makers are likely to rework on the lyrics of the song to avoid a legal battle. “In a pre-emptive move, the makers are now planning to rewrite the song to avoid legal repercussions. A final call will be taken this week. With the dance number being called out for racism, it will be an unwise move to take on an international star like Beyoncé, especially at a time when the Black Lives Matter movement has set the stage for equality,” a source was quoted saying by the publication.

5 Ways to not lose hope

Do you often feel hopeless and see no light at the end of the tunnel? Well, everybody feels that, at some point of their life. None’s life is perfect, but we should keep thriving to make one. Everybody gets hit by adversity at times, when it becomes difficult to search for the light, but it is only after the storm passes that we become a stronger version of ourselves than ever. Each storm teaches us a lesson to remember and helps us grow as a person. Now, let us explore the five ways through which we can keep our hope alive at the face of adversity.
1) Find support- whenever you feel hopeless and gloomy thinking about your life, or about the things that went wrong, try to talk it out with someone you trust, people who have always supported you and been there through thick and thin. Talking to such people at the time of adversity would help you stay on the right track and their words would give you the much needed strength to fight your fears.They might even help you get your life together.
2) Practice gratitude- Be grateful for what you have achieved so far. Be thankful for the things you have now, which you didn’t had, about a few years back. I am pretty sure you would find ample of things to feel good about yourself and would find a hope to hold on.
3) See the bright side- try to see the bright side of every negative event that might have happened in your life. Consider it as a great life lesson. Learn from your worst experiences and make it a point to never repeat your mistakes twice. The ability to learn from your mistakes would help build your life better and keep your hope alive.
4) Revisit your past- when you feel hopeless just calm your mind, sit with yourself at a quiet place and revisit your past. Try to get back to your past and recall the memories of the difficulties you had faced so far and how you have overcome it, every damn time. This revisiting would thus help you stay strong and would not let you lose hope. Now, your brain would get a positive boost and would try to think about the best possible ways to get you out of your current situation.
5) Everything is temporary- the sooner you realise that nothing is permanent in life, the better you would heal from all the hurt and the bad events that made you feel hopeless. Moreover, just like every night has it’s dawn, similarly every dark days in one’s life brings in bright sunny days later.
So my dear readers, if you have one reason to cry for, today, you would have several other reasons to smile tomorrow. What’s important is never to give up on life and always holding onto hope. Hope is what gets one going right? So no matter what happens, you are strong and brave enough to fight any adversity and most importantly, life donot always go as we plan so all we need to do during such hard circumstances is to keep our eye at the light shimmering at the end of the tunnel. Keep going, have faith in the Almighty and never ever lose hope!

Anushka Sharma on her pregnancy

Bollywood actor Anushka Sharma and Indian cricket team’s captain Virat Kohli are expecting their first child together. Anushka on Sunday took to Instagram to share a photo of herself looking lovingly at her baby bump.Sharing the photo, the actor wrote, “Nothing is more real and humbling than experiencing creation of life in you. When this is not in your control then really what is?

”Virat Kohli and Anushka Sharma are currently in Dubai. While Virat, who is also the captain of IPL team Royal Challengers Bangalore (RCB), is busy with the preparation for IPL, Anushka is enjoying some time off.In a recent interview, Virat spoke about becoming a father. He said, “It is an incredible feeling. It puts things into perspective for you. It is difficult to describe how you feel, but when we found it, we were over the moon. The kind of love that was showered on us when we announced it was amazing. People were genuinely so emotional and happy for us. We are looking forward to the third member joining the clan.

”Actor Anushka Sharma has shared a stunning new picture of herself as she cradles her baby bump. Anushka and her cricketer husband Virat Kohli are expecting their first child together.

The photo shows Anushka at a beach, smiling while caressing her baby bump. “Nothing is more real & humbling than experiencing creation of life in you . When this is not in your control then really what is,” she captioned her post. Commenting on the post, Virat wrote, “My whole world in one frame.”