The Andaman and Nicobar Islands, the western Ghats which borders on the Arabian Sea, the coasts of peninsular India and the larger Assam region of North-East India are home to tropical Evergreen forests of Indian territory. In Odisha State, a half evergreen forest is larger than evergreen formation mainly because evergreen forests appear to become semi-evergreen, with human contact. Small traces of evergreen forests are found. Between the three main evergreen forest regions there are significant variations.

The monsoon woods of the Western Ghats are present both at the western (ghat) edge of the coast and in less precipitation at the eastern side. There are many tree species of high commercial value in these forests, but they have now been removed from many areas. There are an immense amount of plants in evergreen forests; at least 60 percent of the upper cotton trees are species that make up not more than 1 % of the total number individually. The evergreen and semi-evergreen forests of south West India, perhaps in areas once cleared for transporting agriculture, are battered across streams or in underdrained hollows.

North-east India is traditionally a tropical area (which covers Assam, Nagaland, Manipur , Mizoram, Tripura and Meghalaya as well as Arunachal Pradesh’s plains) up to 900 metres (3,000 ft.) wide. It comprises evergreen and semi-eternal trees, wet feed trees of monsoon, riparian woodland, swamps with wildlife and pastures. The Assam Valley, the foothills of the eastern and lower Himalayan Hills and the Meghalayan, Mizoram and Manipur Forest are found to have evergreen forests, where the rainfall exceeds 2300 mm (91 in) per year.

The Andaman Islands and the Nicobar are inhabited by tropical and evergreen forests and rainforests and by tropical monsoon forests. The Keruing Wood dominate the hilly areas, while on some islands in the southern parts of the archipelago Dipterocare Kerrii is predominant. Andaman Redwood and Terminalia spp. prevail in its monsoon forests. Tropical forests in the eastern part of India contrast fully with Western Himalayan pine and coniferous trees. India’s natural cover differs in altitude: these evergreen forests are surrounded by high Alpine mountains close to the snowline and the dense forests of low-lying trees.

The northern plains of India, the Ganges and Yamuna Rivers, and the Thar Desert to the west, the Sundarbans, the marshy swamplands, the Ganges Delta and the Brahmaputra to the east; the Deccan Plateau, lying at the rainy shadows of the thick hills and the western ghats. These forests host 350 mammal species, 2,100 types of birds, nearly 350 reptile and countless insect species, both local and migrating. Environmental sustainability is maintained and our networks of support for life — water, air and land are protected. It helps to conserve plant and animal genetic diversity for better species growth. From the earliest times, the need to protect the climate and forests has been exercised. The forests were recently demarcated by the managers and prince-rulers as private protected. Today, many of the forested areas form the base of the shrines and parks of India. Nevertheless, the growing population, hunting and invasion continue to threaten the forest lands of India.

Japan, one of the world’s most literate and technically advanced nations, is an East Asian archipelago country made up of four primary islands and more than 6,800 others. While most of Japan is covered by mountains and heavily wooded areas, the country’s people lead a distinctly urban lifestyle. Long culturally influenced by its neighbors, today the country blends its ancient traditions with aspects of Western life.

The land that brought you sushi, bonsai, and the bright lights of Tokyo is ripe with fascinating tidbits. 
Japan consists of 6,852 islands. The islands were originally attached to the eastern coast of Asia, until tectonic activity caused them to split off, creating the Sea of Japan around 15 million years ago.

Japan has the third longest life expectancy in the world with men living to 81 years old and women living to almost 88 years old. The Japanese live on average four years longer than Americans.
Japan has a ‘suicide forest’. Called ‘the perfect place to die’, the Aokigahara forest has the unfortunate distinction of the world’s second most popular place to take one’s life. (The first is the Golden Gate Bridge).Japan has more than 3,000 McDonald’s restaurants, the largest number in any country outside the U.S.
Japanese trains are among the world’s most punctual: their average delay is just 18 seconds!

The Japanese survivor of the Titanic was called a coward in his country for not dying with the other passengers.
Japan has just 2 gun-related homicides per year on average. Japan feels very safe in general. They say you could leave your wallet on the floor of the busiest metro station and come back an hour later to still find it there.

Over two billion manga, Japanese comic books or graphic novels, are sold in Japan each year.Japan has 5.52 million vending machines offering anything from soda to sex toys and live crabs.Ronald McDonald is called Donald McDonald in Japan due to a lack of a clear ‘R’ sound in Japanese.


Traditional Japanese rooms are tiled with Tatami, or mats made with rice straw. A mat’s length is always twice its width, and its size is standardized depending on the region. For that reason, room size is often indicated by the number of mats needed to cover the space.The kimono is a traditional Japanese garment worn by both men and women. It consists of a long robe-like dress that is wrapped around the body, with the left side always covering the right. The obi is the belt that keeps the kimono secure. A single kimono can cost over $10,000.

Tokyo is the second most expensive city in the world to live in.Japan is truly unique if you want to experience.

Bollywood, an industry that has taken India to an entirely new level and has given us moments to be proud of, seems to have come to a standstill with lack of novelty, almost 100 years later since its origin. Gone are the days when actors were known to be artists, their aura served as a light to many and their art was not only a source of entertainment but an inspiration to many. It was many decades ago when no ‘Kapoors’, ‘Khans’ or ‘Bhatts’ used to rule Bollywood, the fact that performance and stardom used to walk hand-in-hand is no more completely valid these days. While ‘Kapoors’ are known to be the flag bearers of nepotism, almost every second actor in the Indian film industry is the flag bearer of families which have produced some of the greatest actors, ironical is the fact that these flag bearers are not born actors.

Nepotism is an act of favoritism in appointing or giving an opportunity to work in various fields of human endeavor including politics, economics, etc. The origin of the term “nepotism” can be traced to the Catholic bishops who would bequeath wealth, property, and priesthood to their nephews. The nephews were usually their illegitimate offspring, and this was a way by which the clergy could own property and retain power within their families. Nepotism is as rampant as any other bad facet of the society but due to its covert nature and as almost everybody engages in it, it is never talked about.

India and other third world countries face the issue of nepotism in every field and it is a major cause and effect of every other issue such as populism, corruption, etc.

We saw the seeds of nepotism easily sprouting in Bollywood. Actors with pure talent are sidelined due to first priorities given to recommendations. And the worst part is, if an outsider tries to raise his voice, he is slammed, cursed and denoted a wannabe seeking attention.

The unfortunate suicide of Sushant Singh Rajput, a promising and talented actor from Bollywood, brought the issue of nepotism in the public debate. It is alleged that Sushant committed suicide due to rampant nepotism in Bollywood and the inability to handle the unspoken boycott by the big and mighty from the Bollywood industry. The social media, especially, raised its voice against the nepotism in Bollywood and sad end to a very promising career. Nepotism is a concept that engulfs almost all sectors of society. We shall understand its socio-economic origins, its all-pervasive nature, and multiple impacts in this article.

Nepotism or not, star kids have always been a part of Bollywood. Some of those who made an entry riding on family names made a quick exit, while others like Alia, Ranbir Kapoor, Varun Dhawan, Kareena Kapoor, Kajol, Hritik Roshan, Jahnvi Kapoor have carved a niche for themselves without depending on their star parents.

Kangana Ranaut appeared on a channel where she spoke about the prevalent culture of nepotism in Bollywood and how that resulted in Sushant Singh Rajput’s death. The conversation around nepotism was first ignited by Ranaut on Karan Johar’s chat show Koffee with Karan in 2017, where she called the filmmaker the ‘flag-bearer of nepotism’.

The marketing is being practiced by the businesses since the business have evolved. The increase in competition also increase the need of marketing to make your business survive in the competitive era. A good marketing strategy is an important ingredient for the recipe of your successful business. A business has to change with time the marketing tools and strategies are not evergreen because the interest of your target audience is dynamic the eyeballs of your target customers keep shifting from one platform to another from TV to social media and from Google to Gmail. So if you are a marketer it is very important for you to be updated with latest marketing trends that fits your business domain

Previously only advertising was considered as marketing even today some small business consider advertising and marketing as one thing but marketing is lot more than advertising collection of data , product development, understanding consumer behaviour, making sales strategy, public relations management, and many more aspects which connects the business and customer, comes under the scope of marketing. Earlier door to door sales were in trend but today everything is online you place the order and it’s delivered. Today if a company do door to door sales it have a negative impact on brand equity.

When it comes to change in marketing trends the most important thing is Digital marketing. It is the future of marketing it is more dynamic like interest of people, narrow targeting is possible, calculation of ROI is very easy least expensive and most effective. Couple of decades back marketing was to find your customers and often marketers wasted their time and energy on a wrong customer but with the help of technology we can target a very specific audience which is our target audience so the major problem of searching target audience base is sorted here only next step is to penetrate it with a great strategy to build trust for the brand and get maximum conversions.

Tigertail (2020) is about a young Taiwanese man, Pin-Jui (Tzi Ma) who leaves his homeland and the woman he loves to look for better opportunities in America. Many years of monotonous work and a marriage devoid of any love affect him deeply. He isn’t able to sympathise with his daughter and he must reconnect with his past in order to finally build a life that he always dreamed of having.

I loved this movie. After watching a lot of heavy and intense films this week, Tigertail was a warm and breezy peek into the life of this lonely man. All of you would relate to him a little bit. Alan Yang who’s the co creator of Master of None, and Parks and Recreation has crafted a poignant tale about love, regret and passion. A lot of it is based on his father’s experience of adjusting in America after moving from Taiwan.

The writing is what you’d expect from him, it’s sharp, and I loved the mellow and soft atmosphere that he’s gone for. The pacing is meditative and it’s perfect, it hits you right in the feels and gives you time to process what you’re seeing. The meditativeness also creates a soothing mood perfectly.

I loved Tzi Ma in The Farewell and here also he’s given a brilliant performance. He plays this stern but soft man. Alan Yang has told the story from an empathetic lens, so you empathise with him and you understand why he is the way he is.

A few nitpicks I had are that some characters aren’t that well fleshed out, and the script       does seem a LITTLE undercooked at some places.

Apart from these minor nitpicks, Tigertail is a brilliant movie that I thoroughly enjoyed. Do check it out if you want to watch something light and breezy.

Elevator to the Gallows (Ascenseur pour l’échafaud) (1958) is about Julien Tavernier (Maurice Ronet) who kills his lover, Florence’s(Jeanne Moreau) husband in his office because Julien plans on eloping with her, but while he’s leaving the office building he gets stuck in the elevator. While he’s stuck, his car is stolen by two juvenile delinquents. All this starts a chain of events that may turn out to be bad for Julien and Florence.

I loved the writing, it checks all the boxes for crafting a film noir. The script is very well measured, no detail is wasted. All the little plot details thrown throughout are tied together really smartly. Louis Malle has used mostly natural lighting, setting a new example for French cinema during that period. One remarkable scene is this stunning sequence in which Jeanne Morreau is walking around rainy Paris at night searching for Julien. Her face is lit by the street lamps. French films used a lot of artificial lighting to light up their actors, so this usage of natural light was new for that time.

Miles Davis’ incredible jazzy score creates a lonely and gloomy atmosphere. Henri Decai’s cinematography is bleak and his camera work sucks you in. This film is directed by the legend, Louis Malle and I was surprised to discover that this was his first feature. The way he’s told a noirish story with some elements of the French New Wave is outstanding. We can see the influence of Hitchcock and Welles in this, but he’s still managed to keep it very unique.

Elevator to the Gallows is a stylish noir that gave the French New Wave a head start and it’s one of the most influential films ever made. It’s perfect, go check it out.