Today when you Google the definition of DRUGS, you come across a chemical, used as medicine, although illegal, taken by people to feel pleasant and excited feelings. And somewhere defined as stressbuster to deal with anxiety. Is it so? To answer it let’s look at an case;

    Some time back, a friend of Shruti died tragically young. He was a pillar of the community, and Shruti was honored to learn that he wanted her to play oboe [an instrument] at his memorial service which would be attended by hundreds of people. Although Shruti had performed in countless concerts filled with thousands of people, but the thought of performing at funeral of such an honored man was nerve cracking compounded with the fact she herself going to mourn for her friend. But in the end, she was able to gather up the courage to play beautifully and received dozens of compliments after performing. Her one friend asked about how she handled her nerves. She honestly told him that she just didn’t know and just hope for the best. In contrary to this, he said for such high pressure performances, he always uses beta blocker- a prescription medication for clinical anxiety.

 But certainly we wouldn’t even faulted Shruti if she had sought out for such prescription of drug when she learned about her friend request to perform at his funeral. It’s an exceptional situation and if some medication could help, wouldn’t be it better for all concerned. But if musicians routinely depend upon such for every performance where would it stop? Should we even prescribe such medications to students who have their studies and career pressure? What if a professor says he/she needs to take modafinil [a drug] to overcome stress and for pacing his/her career? Where will it going to end? One’s occasional boost might become chemical dependency in near future.

What if everyone was taking the pills to keep up their pace and the one who restrained to such, wouldn’t it be cheating to such person? Definitely, yes. The main problem youth today deals because of their prospective. They believe that drugs aren’t causing any harm rather they make them feel better but deep inside its true that their happiness for today will be their addiction tomorrow. Even if drugs with ‘no side effects’ are made, after sometime their primary usage purpose gonna become their side effects in form of dependency. You are going to take that pill for every task, that dependency itself is the side effect.

Imagine a scenario where there are no side effects associated with usage of drugs, cognitive and physical both, so we really improve our efficiency or we even work more than others. Then, Think of what we accomplish! If a person’s life becomes all work, no down time, no relaxation, no stress, no interactions, ever I’m not so sure that’s a life even worth living? It changes your whole personality and even disturbs routine with impacting your caliber. And you may not be even in position of realizing it. 

Many girls who are married off before they turn 18 or are forced into early marriages are made to leave school, depriving them of their right to education and future independence. Child brides are also more likely to experience domestic violence.
Because young girls who are married off are more likely to have children while still physically immature, they are at higher risk of dying from pregnancy and childbirth complications, and their babies have a reduced chance of survival too, according to the World Health Organization.

Child brides who have children may also be psychologically unprepared and ill-equipped to become mothers at such a young age. By robbing girls of a chance to learn, grow, and fully realize their potential, child marriage systematically disempowers them. It ensures that they remain dependent on others all their lives, strips them of their agency, makes them vulnerable to abuse, and can trap them in a cycle of poverty. In cultures that do not see girls and women as potential wage earners, they’re may be considered a financial burden to the family. In these cases, families living in poverty who have several children may arrange a marriage for their child to reduce their economic burden: One less daughter to take care of means one less mouth to feed and one less education to pay for. Girls may also married off to offset debts or settle conflicts, effectively acting as a substitute for money.
Both early teen marriage and dropping out of high school have historically been associated with a variety of negative outcomes, including higher poverty rates throughout life. Are these negative outcomes due to pre-existing differences, or do they represent the causal effect of marriage and schooling choices? The negative outcomes associated with early marriage and dropping out of high school have the potential to affect not only the individual making the decision but also her children and the rest of society. For example, a high divorce rate combined with low wages and a larger family size increases the number of children living in poverty and receiving state assistance. Prime minister Narendra Modi on the occasion of 74th Independence Day while addressing the nation, stated that a committee had been set up to reconsider the minimum age for marriage of girls. While every decision has its consequences, this too has its own. The change in law seems like a good initiative and would bring about change, but, not everything is all rainbows. The decision has split the government as for some; it sounds like a step to reduce malnutrition, control the population and increase education amongst women; for others, it gets the sums wrong. Some believe that it would help women to exercise legal powers incase of marriage below the age of 21. Others ween that this would increase the number of child marriages as girls getting married between the age group 18-21 would add to the number of child brides. Continuing the argument, it is also evident that premarital sex is just as much of a taboo as sex education in India. Thus, reconsidering the minimum age for marriage of girls is feared to deny unmarried pregnant teenagers to get proper healthcare facilities.

College Graduation is a huge milestone in anyone’s life. College graduation is one of life’s last clean transitions, a final passage from adolescence to adulthood that is predictable in ways other transitions rarely are. Relationships end with breakups or death, jobs often end with quitting or firing, but college is one of the only things in life that ends with a fresh start. Except when it doesn’t. College graduation is often marked by an adjustment period, as students leave the comforts of campus to find their way in the raw wilderness of the job market. But this year’s graduates are staggering into a world that is in some ways unrecognizable. But graduating in the midst of the coronavirus pandemic will have enduring implications on the Class of 2020: for their memories, their earning power, and their view of what it means to have a functional society. For these young adults, the pandemic represents not just a national crisis but also a defining moment.Even when colleges are trying their best to give students a memorable farewell, an event that they have looked forward to during their college years many don’t know if they will ever have a chance at bidding their crucial years a heartfelt goodbye. The end of college marks an important turn in the lives of students, who are finally eager to carve a place in the world. The farewell is an important milestone in this journey as everything culminates to this very day. Even before COVID-19, the Class of 2020 came of age at a time of fear and uncertainty. Born largely in 1997 and 1998—among the oldest of Gen Z—the Class of 2020. For the Class of 2020, COVID-19’s lasting impact may be determined by what happens next. If the rising cohort of young workers are left to fend for themselves, mass youth unemployment could lead to permanent disillusionment or widespread despair.

A forceful, effective response that invests in the rising generation of American talent could restore their faith in the system.
It’s not clear to the Class of 2020 how the pandemic will play out. They just know it will change their livesThe Class of 2020 hugged their closest friends and mourned their lost semester, but scattered back home without so much as a goodbye to many people they’d lived with for years. Acquaintances who laughed in hallways or shared inside jokes in seminars simply disappeared. Fraternities and sororities canceled their formals and philanthropy events, attempting Zoom happy hours that didn’t come close to the real thing. For some couples, casual hookups quickly escalated into long-distance relationships. Others quietly packed up their feelings for college crushes and left without saying a word. Instead of graduating into their future lives, many Class of 2020 seniors feel like they’ve gone backward. Graduating into a bad economy can affect everything from future earnings to long-term health and happiness. All of this—the forgone memories, the abrupt goodbyes, the lost opportunities—will stay with the Class of 2020 forever. They know that the pandemic will shape their futures, even if it’s not yet clear exactly how. The pandemic has marked the end of one phase for this unlucky cohort. The recovery could mark the beginning of another.

we always tend to ignore this topic ,everyone is worrying about getting the job but there are very few people that actually focus on the skills. I have seen people just focusing on getting job, whether they are interested or not on the particular profile they just apply without even seeing the job profile. I know Job is important but knowledge is more important,People nowadays fails to understand this simple difference.

Okay! let us understand this,why there is unemployment in India because nobody wants to pay a person who don’t possess knowledge or skill set. There are 100 of engineering colleges in our country.Ever wonder why they are not getting jobs,because students do not focus on practical knowledge they do not focus on what they actually know,If i say i am engineer but i do not know how to solve simple mathematical equation who will hire me?. Even students with more than 8 cg pa are not getting jobs the reason is they just mug up the things and get marks.So just getting marks is not important you must have that skill on your hand.

I have seen students of my batch cheating in order to clear the first round of any campus drive they believe if they will clear the first round they will eventually clear all the rounds and get hired but they totally fails to understand that when you cheat in any exam whether it is for job or anything you are cheating with yourself you are not accepting the fact that you do not know this skill instead focus on gaining knowledge if you will have knowledge any company will hire you.Companies focus on your problem solving abilities work on projects get that skill and then apply.

It mostly happens during on campus drives that students cheats and become so desperate in getting jobs just because there friends are getting placed but they do not sit and understand that this is not the solution focus on what you do not know think for solutions that where you are lacking.But instead they become desperate they sit on any drive even if it is paying less with 2 years of bond,just think settling for less just because you are desperate is not the solution. Think getting 3 lac per year living in a metropolitan city will do no good, you would not save enough money to provide support to your family and moreover you will be stuck for 2 years there will be no development and no skill.

The most important thing if you cheat and get hired what will you do in the training session,companies tests your knowledge then you will be kicked out and here you are with no knowledge, no job and no confidence.

so focus on yourself even if your friends are getting jobs,do not become insecure set your goal for big instead work on your skill set, if you say i m a content writer showcase your work do internship regarding that.If you are from engineering department work on projects showcase that on linked in, Hr’s are searching for talents through linked in if your work is good they will approach you.

Again just run after knowledge not after money.Money will come if you have knowledge,otherwise you will end up nowhere. So skills set is the most important thing you can have Think big!!.

The recent global COVID-19 pandemic has proved to be a game-changer for majority of us. It really changed the way we used to behave and perceive things in our daily life. We all are experiencing a ‘new normal’ together.

In this article, we are going to discuss that how industries are changing and adopting new trends to shape up their business. So without any further delay, let’s dive in. Have a happy reading ahead.

Education Industry

In this pandemic crisis, children are missing the school and college environment, as they have caged down at home for an uncertain time. Digital and online education has grown fast in this COVID-19 era. Many colleges and schools are adopting different platforms for online teachings and providing assignments to students online. Even online exams are now being held. This is newest thing to happen, that we never imagined ever.

Many faculties are even facing problems to clear the concept of the lesson taught. Therefore, they are using pre-recorded audios and videos to clear the concept. Sometimes even videos are being present in front of student to make them understand the concept. Coaching and home teaching are really suffering back as they have few resources and facilities to avail online teachings. Online platforms like- TCSion platform, Google classroom, MS Teams, Zoom, Byju’s are being used.

Entertainment Industry

We all are missing the movie halls. Right? The cheers and shout of the crowd has lost somewhere. We are missing looking at big screen and eating popcorn. We are really in an uncertain stage, when we will get back this. We are maintaining social distances as virus can get transmitted. Therefore, many big budget movies are being released in online platforms like-Hotstar, Netflix, Disney Hotstar, Voot, Amazon Prime and many more. These have become our priority than a luxury.

These movies are really winning our hearts after a long break and we are adoring them. The nostalgic feeling is being kept alive by the T.V channels.

Work Industry

It has being since a long time, when we used to go to our office and work there. We used to talk face to face with our team mates. We are missing the gossip and energetic workplace right now, as our office has been shifted to home, so called ‘work from home’.

Discussions are made online over video call and conference. Sometimes internet issues are creating problem and making delay in the work. There are many organizations still managing to cope up with this online platforms.

But we will sure cope up with this situation and adaptation of tools and online platforms will help us to experience the magic of internet. It will help us to experience exponential growth.

Hospitality Industry

Hotels and restaurants have been closed since a long time. We don’t know when these are going to open. Many small industries are facing problem due to this condition. The future revenue is really uncertain.

Online and home food delivery started as 30 -50% of the hospitality industry may permanently shut down. This has made us realise the value of branding and good quality services in this industry. Hygiene has become the main concern to attract customers now-a-days.

Self-care Industry

We all got lost in our busy schedules. We forgot to keep our mind and body to treat well. In this pandemic we have realised the importance of self-care during our negative times. We became aware that to lead a healthy life, we need to boost our mind by keeping it motivated all the times.

Doing exercises, reading motivational quotes, having healthy diets and keeping our minds has increased a lot in this global pandemic time.

So we are being forced to adopt the ‘new normal digitalization life’ everyday. These are creating or opening new opportunities in business but at the cost of huge economic loss. Many other industries like tourism, real-estate have also been heavily impacted. Worker must need to adopt the new skills in this new normal situation as change is the permanent thing to happen.

-Nikita

In this pandemic crisis, keeping our audience engage is the main target of business organizations. So today, in this article we are going to discuss how to keep your audience engage during this uncertain time of crisis-COVID-19 era.

So without any further delay, Let’s begin. Have a great reading time ahead.

What will be your considerations:

As there is no face-to face communication in this particular crisis time, so you have to keep in mind certain strategies and key considerations regarding engaging your audience in this time.

Remember that, in this period of time, customers or audience are not at all interacting with brands and they are shopping only the daily-necessity essentials. They are not attending events or bumping up against your service or company, as they used to do in normal times. So as a result, you may face drawback. Therefore you must be prepared to increase your normal of providing to compensate for the customers.

Do not do this carelessly, as it might loose your customer but try to do this job or work very sensitively as brand loyalty gets attached to the customers.

Method: An Important Chanel:

You must know that the consuming of information and buying ideas has undergone certain changes during this COVID-19 era. In the past few weeks, online shopping and using of social media increased a lot. New apps came into the market, to keep audience engage .

Searches for online platforms like Zoom, Google classroom, Skype, Microsoft Teams has been increased by 96% .

So you must review your channels and try to focus on what channels are being used by your audience. Try to re-organise your efforts there. If you are not sure, try to conduct a research on consumer behaviour or you can talk to your members of target market directly, and can come out with better solution. Try not to avoid but to engage your customers with your organisation in this crisis time. It helps a lot.

Collateral Damage:

You must keep a look on the social media channels and website- as are they really saying right rights about you and your company. If they are not providing correct thing about your company, it can hamper your business image. It can also create damage to brand loyalty and your brand might take a lot of time to repair that damage.

Provide and change message Pattern

You have to change your message patterns according to the circumstances to engage your audience. As business status has undergone changes from past few months, it is highly necessary to change.

You have ask yourself that in this crisis time, what your product can alleviate benefit. If your product cannot reduce the pain of customers, your product is of no use.

Make a clear purpose to sell your product and always try to provide correct information regarding the product. Communicating in a a right way also helps to gain customers in this pandemic time and helps in engaging them with your brand.

Engage:

People are looking for their tribes at this particular movement- which group they belong to. So it is the perfect time to engage. It is very help as it taps the challenges of limited shopping opportunities and get solutions to your problems. Try to put fun items and also ask your audience to put and show their own ideas also. There must be two-way communication as one way communication cannot engage any customers.

Each and every brand will have the opportunity to engage their audience. You just have to know the opportunities and act accordingly to fulfil your brand purpose.

Measure your result:

Try to measure your results in every challenging time. It will help a lot to know where your business and brand is lacking behind and what are the future or further steps you need to take to engage or attract more audience to your brand.

So actually in order to engage your customer in this global pandemic time, you need to look into reviewing your channels of communication, check the sites where are your customers right now. Create and re-new your old strategies and messages, check your social media, do they provide right things about your brand, focus on two way or grape-vine communication channel as it engages more customers and lastly try to measure your results.

Energy indisputably a resource on which humanity has been dependent. Without energy, we cannot find or administer medicine to cure disease, prepare food, purify water, drive our cars etc. the current energy need is 15TW and this number is projected to increase.in now a days we are more reliable on fossil fuel. Fossil fuels are also a large source pollution and also a non-renewable source of energy. As solar energy is a renewable source of energy so we are likely to shift our energy consumption from the non-renewable forms to the renewable forms.

Hydroelectricity is electricity generated through generators driven by water movement. It generally consists of barrier blocking a river, making a reservoir, or gathering water pumped in it. The pressure behind a barrel forces down the water pipes to a turbine, if the water is released. This causes the turbine to turn, turning the power generator.

Roughly one sixth of the world’s electricity comes from this renewable energy method. It generates less pollution than steam engine fires. This way, most power is available in some places such as Norway and Québec.

Most hydropower stations have a water tank, a gate or a valve to check the water flow out of the tank and an outlet or place where the water flows downward. Just before water pours down a dam or flows through a hill, water gains potential energy. As water flows downhill, the potential energy is transformed into film energy. The waste water can be used to generate electricity from a turbine ‘s blades and distributed to customers of the power plant.

Two types of hydropower plants are available, the most common of which is a impoundment facility. A dam is used to monitor the water flow stored in a pool or reservoir in the impoundment facility. Water is released from the dam if more energy is needed. After water is released, gravity moves and the water travels through the turbine downwards. When the turbine blades spin, a generator is powered.

A diversion facility is another form of hydroelectric power plant. This kind of plant is peculiar because it is not dam-free. It uses a variety of channels instead for the flow of water from the river to the generator turbines.

The ability to function as a peak power plant is an significant benefit of hydroelectric dams. The dam only holds more water as demand for electricity falls. The water stored in a storage tank can be released, so energy can be produced quickly (let go) when needed. Some hydro generators use pumped energy storage (often in the night) to store excess energy, pumping water into a tank by electricity. When demand rises, electricity can be produced. Hydropower is also a good fit for lower intermittent power sources. This versatility. Hydroelectricity can be generated when the wind does not blow or the sun is not bright.

The construction of large water dams will harm the ecosystem. In 1983, in response to a massive public outrage, the Australian government prevented Tasmania from creating a dam on the Gordon River. The dam was overflowing the river Franklin. The Chinese Three Gorges Dam is the largest hydropower projects in the world and the world’s biggest power plant. The barracks flooded an immense city, needing a population of 1.2 million. Scientists concern themselves with many of the dam concerns such as noise, silt and the possibility of the dam breaking.