Steam is a digital marketplace and is owned by Valve Corporation. Valve Corporation has published numerous games but in recent years they have been trying to enter the space of hardware. On November 10, 2015 Valve launched its first game controller for connecting to PCs and their own Steam machines (A prebuilt PC developed by Valve which was designed to operate Valve’s Linux-based SteamOS via the Steam client). The Steam controller was discontinued in 2019 and with modest sales.
Steam deck is Valve’s foray into the handheld console space. The Handheld space is currently dominated by Nintendo Switch. With 84.59 million of units sold since its launch in 2017, Switch has been one of the most successful consoles in the current gaming generation. The most unique thing about Switch is that it can be switched from a handheld design to a home console with the help of a dock accessory.
Steam deck is essentially a PC on the go with very impressive hardware specifications. The handheld is equipped with a 7-inch diagonal display with 1200x800 pixels and 60 Hz refresh rate. It has an AMD APU (Processor) with Zen 2 architectures and 4 cores/8 threads. With 16GB LPDDR5 RAM and storage options ranging from 64GB eMMC($399) , 256GB SSD($ 529) and 512GB SSD($ 649).
Since the late 80s, Nintendo has been the reigning king in the portable gaming space. After the success of Switch, Nintendo revealed the new switch pro which has an OLED display upgrade. This will surely enhance the experience in the console but many were disappointed with no hardware upgrade. Nintendo Switch is still running an Nvidia Tegra custom chip which is severely underpowered and the console struggles to even play Nintendo’s core games with 30 FPS. This means that compromises have to be made to make a game run of the system. Another aspect is that the failure of Sony’s PS Vita (Sony’s portable handheld) failed against the Nintendo 3DS of the previous generation. Sony did not attempt to compete against Nintendo. This meant that there were no major competitors against Nintendo and the company has become somewhat complacent. The launch of Steam Deck also means that there is another competitor against the Switch and this will lead to healthy competition and ultimately it’s a win for the consumers. With 1.6 TFLOPS of GPU power its significantly more powerful than the Switch. Another point to be noted is the versatility that the Steam ex provides. The Deck essentially is a PC and this means that it runs on Valve’s version of Linux OS and by connecting it to a dock via a USB C and it also has full Bluetooth 5.0. This means that you can use it to hook the device up to a full-sized monitor and work on any productivity applications as well. Due to its open nature, even Windows can be installed on the deck. This means that it will be much more flexible than any of its competitors. There have been many recent smaller projects that have attempted a similar portable gaming PC, but Valve (Steam’s parent company) has a much deeper pocket and experience in its hands. The console will be shipped by the end of December 2021. There is no guarantee that this system will be a success but it surely will make the handheld space more exciting.
Stock exchange is something about which many people are still unaware, here I am talking specifically about India its stock exchange and other facts related to it. A stock exchange is basically a place where an individual can buy and sell stocks. The oldest stock exchange in India happened in the year 1857 in Bombay (Mumbai) A stock which is also known as an equity lets a common man invest into a corporation and they get a share in companies’ asset and profit depending upon how much share they own. The costliest share in India is approximately seventy-two thousand for one, it is of MRF and the costliest share of the world is Berkshire Hathaway. If we go into the technicality of the topic there are number of concept and terms.
Bull and Bear This concept of Bull and Bear is the most common one it basically reflects the condition of stock market just like the name a bull is considered an active and fierce animal and a bear is lazy, a bull here stands for a purchaser who invest in stocks and earns great profit as he invested at the right time where as a bear is just the opposite, he sells stock. Both resembles different condition.
Rule of 72 Which is a beginner rule, used to calculate the time required to double the capital, the calculation is done by number 72.
In India there are two popular stock exchange venue The Bombay Stock exchange and the national stock exchange. Out of the two BSE is the older one it was established back in 1875 and it is the first ever stock exchange of Asia, apart from this on-line trading was introduced through Bombay stock Exchange, it is the 12th biggest market place for stock exchange in world. Then, there is National Stock exchange, which came in 1992 and bought electronic exchange with it, this changed the traditional style. It is the 10th biggest stock exchange market. It is more advanced as compared to Bombay stock exchange in terms of facilities and both are separate. Both have different value as in capital and enjoy different position in the world and Indian market. There are in total 9 stock exchange in India including Bombay Stock Exchange and National Stock Exchange. A stock market plays a significant role in an economy that is why they exist, it is a platform that links a buyer, a seller, a company and most importantly they reflect the condition of a country’s economy. Stock marked is termed risky because in case the market falls a purchaser will have to face high loss but, if the value of share increases it will lead to profit. But as a responsible citizen we should always be aware about the ongoing trends and condition of stock market even if we don’t want to invest. There is a small population that invest into stock market reason can be many like the risk associated etc. but, at the same time we have great investors like Rakesh Jhunjhunwala and others.
Advertising appeal is defined as strategies for grabbing the attention of people to persuade them to purchase a product or service. The approach can be a marketing or advertising strategy. Many advertisers commonly use appeals to influence their customers. It is also used so that people can support a cause. Appeals are customized for the target audience, and they speak to the interests of individuals and in their words or interest. The primary purpose is to entice them to take the action that is desired by the seller.
Brand appeal is for the customers or people who are brand conscious and have an individual inclination towards a particular brand. The primary objective of the brand appeal is to motivate people to buy a product because the product has an excellent brand. It gives the feeling of differentiation to the customer. Apple is an example whose products have brand appeal to its customers.
Sex is an attention catcher. It can be rarely used to promote your product. Sex appeal ads are used to convey a particular message to a selected group of audience. These days even deodorant ads and fragrant products also use sex appeal in them.
Some advertisements appeal to the sense of adventure and excitement of a person. The primary objective of these advertisements is to appeal to people that enthusiasm will be enhanced after they buy or use the product or service. The advertisements of energy drink use adventure appeal in them. It is often shown that the protagonist of the ad who is tired drinks the energy drink and achieves something almost impossible. He gets invigorated with energy, and because he consumed this product, his adventure was successful.
Bandwagon appeal involves making people feel that since everyone is buying the product, so they should too. The objective of bandwagon appeal is to ensure that the customer joins the bandwagon and starts using the product because everybody else is using it. It is known as persuasion by masses technique. Many direct to home cable services use bandwagon appeal in which they show that the entire neighbourhood is with a particular brand and why hasn’t the protagonist of the advertisement joined the bandwagon. They make him feel left out by not joining the bandwagon and show that he is happy after purchasing the product or service, ergo, after joining the bandwagon.
The fear appeal shows that adverse outcomes can happen because a particular action is not taken. Advertisements often use fear as a motivator to promote change. The fear tactic also involves isolation. With this technique, many kinds of toothpaste, deodorants, and anti-dandruff shampoos are advertised. It is shown that if people do not brush with their toothpaste, it will result in bad hygiene and foul mouth odour, which would lead to social isolation for the person. Similarly, if flakes of dandruff are seen on the shoulder of a person, then it may result in separation from the group. It is only after the consumption or use of the product that the person can avoid isolation and get a feeling of belongingness.
Some advertisements appeal to a person’s sense of humour. Human beings like to laugh and what can be a better type of attention-grabbing tool than humour, because humour helps people to remember a particular product or an idea. Humour appeal often try to build a positive association with their product or service. In many insurance advertisements, it can be seen that the customer is often shown the benefits of having insurance with the help of humour. However, humour should be carefully used so that it does not offend any group. Senior citizens often hate the idea in which they are portrayed as angry and grumpy on the other hand; women do not buy a product which shows them as overreacting. Usually, humour works for everyday products such as cell phones, alcoholic beverages, or fast food.
We keep hearing the term ‘shares’ or ‘stock’ nowadays as it is a common topic of discussion. However, it is essential to know the different types of shares available in the market to be aware of our options as investors and also to determine which type suits the objectives of the investor better.
According to section 86 of the companies act, a company can issue only two types of shares: (a) Preference shares (b) Equity shares
PREFERENCE SHARES
As the name suggests, a preference share gives a preferential right to its shareholder, to get a fixed rate of dividend over other types of shares. This implies that preference shareholders are entitled to receive their dividends BEFORE any dividend is paid to equity shareholders from the profits.
Preference shareholders are also entitled to return of share capital before equity shareholders when the company is winding up. This implies, that after the company has paid off its debts to outsiders, the surplus and remaining assets are used to return the share capital to preference shareholders before equity shareholders. The remaining assets and surplus, if any, is distributed among the equity shareholders.
However, Preference shareholders don’t get to enjoy voting rights. They are only allowed to vote on
a) Any resolution affecting their rights
b) All resolutions when dividend has not been paid to them for the time period mentioned in the Act.
Types of Preference shares
Different kinds of shares have different rights associated with them.
Cumulative Preference Shares– Dividends not declared and paid in the current year (due to loss or inadequate profit), is accumulated and can be paid out of profits of subsequent years before dividend is paid to equity shareholders. Preference shares are always cumulative, unless the contrary is expressly stated in the Articles of Association.
Non-Cumulative Preference Shares- In the case of non-cumulative preference shares if dividend is not paid in any particular year, it lapses. It does not accumulate. Hence, it is not paid in the subsequent years.
Participating Preference Shares- In addition to the fixed rate of dividend, these shares carry a further right to participate with the equity shareholders in the surplus profits which remain after paying a certain rate of dividend to equity shareholders. Thus, they get two kinds of dividend, one fixed rate and the other changing every year depending on the level of excess profits. Similarly, such preference shares have a right to participate in the surplus assets of the company on its winding up after paying in full the preference and equity share capital.
Non-Participating Preference Shares– These shares are entitled to only a fixed rate of dividend. They do not participate either in the surplus or in the surplus assets on winding up after paying in full the preference and equity share capital. Preference shares are presumed to be non-participating unless specifically stated otherwise in the articles.
Convertible Preference Shares– These shares can be converted into equity shares within a specified time period.
Non-Convertible Preference Shares- These shares cannot be converted into equity shares. Preference shares are presumed to be non-convertible unless specifically stated otherwise in the articles.
Redeemable Preference Shares- Capital raised by means of these shares can be returned after a specified period or at any time at its options after giving notice as per terms of issue. These shares can be redeemed either out of profits or out of the proceeds of a fresh issue of shares.
Irredeemable Preference Shares- Any preference share that cannot be redeemed during the lifetime of the company is known as irredeemable preference Shares. Such shares are not offered anymore.
EQUITY SHARES
Equity shareholders are entitled to get dividend only after the fixed rate of dividend is paid to preference shareholders. Similarly, at the time of winding up of the company, only after returning preference share capital in full, and if there is any surplus, it will be paid to equity shareholders.
The rate of dividend is not fixed as it varies from year to year and depends on the profit earned every year. Higher the profits, higher the dividends of equity shareholders. However, in case of loss or inadequate profits, equity shareholders often do not get dividends for that year. Moreover, even in case of profits, the company can choose to retain the surplus in the business instead of paying dividends to equity shareholders. Hence, dividends for equity shareholders are not assured.
However, equity shareholders are considered as the owners of the company and hence, get voting rights on all resolutions.
To conclude, equity shares are quite risky since dividends and return of capital when the company is winding up is not assured. However, if the company is reputed and does well, equity shareholders dividends are usually more than fixed dividends of preference shareholders. Moreover, equity shareholders enjoy voting rights and are more involved in the management of the company as they are the owners.
On the other hand, for investors looking for fixed rate of return (dividends) and assured return of capital invested, preference shares should be a good investment.
Zomato was established in 2010 as just a restaurant finding platform. Over the years, the young online startup expanded its services and is today one of the largest online food delivery platforms in India. It has currently expanded its territory to 24 countries including India. Its active restaurant partners have grown to over 1.5 lakhs in the fiscal year 2021 as compared to 94,286 in the fiscal year 2019. The average order value on this platform has risen from Rs 264 in 2020 to Rs 395 in 2021.
Zomato also boasts of having the largest local delivery networks in India with almost 1.7 lakh delivery partners. It’s units are making Rs 20.5 per order from the previous fiscal year. But it also suffered a loss of Rs 30.5 per order in the fiscal year 2020. However, the company has been suffering losses over the last three years.
About the IPO
The IPO issue size is Rs 9375 crores. Of this, Rs 9000 crores is a fresh issue which will be used for the company’s organic and inorganic growth. The remaining Rs 375 crores is an offer for sales. The IPO will be allocated to Qualified Institutional Buyers(QIB), Non-Institutional Buyers(NIB) and Retailers. Qualified Institutional Buyers are allotted a quota of 75%, Non-Institutional Buyers are allotted a quota of 15% and the Retailers are allotted a quota of 10%.
Price range per share is Rs 72-76. There will be 195 shares per lot and retailers can bid for a maximum of 13 lots for the maximum price. The issuing of IPO’s has already begun on 14 July 2021. As of now the IPO has been oversubscribed by more than 4 times in the retail investors quota. The QIB quota has been oversubscribed by 7 times and the NIB quota has seen an oversubscription of 0.45 times. Overall, the IPO has been oversubscribed by 4.79 times.
It is believed that the company will be a loss making company for the next 2-3 years. Experts say that this IPO is not suitable for retail investors. Only people with high risk appetite and those who are willing for long term holdings are advised to go for this IPO. Going ahead, the subscription for this IPO will be available for one more day from 10 am till 5 pm on Friday, July 16, 2021.
The allotment of this IPO will begin on Thursday, 22 July 2021. To the investors who didn’t get allotted, the refund will be initiated on Friday, July 23, 2021. Investors who have been allotted will get their shares on their respective demat accounts on Monday, July 26, 2021. The shares will be listed publicly for exchange from Tuesday, July 27, 2021.
Allotment of IPO’s is random and not based on first come first serve. But being too late is also not good for the allotment. To get higher chances of allotment, make sure that you apply early and apply from different demat accounts. If a person has applied for more than one time with the same PAN card, then all of his applications will be rejected. Buy the shares of it’s parent company to ensure more chances of subscription.
Confidence means feeling sure of yourself and your abilities in a realistic and secure way. Yes, it is rightly said that confidence is the key to success. It is built on the choices and accomplishments that feed your passion, most of all making you happy and feeling proud on yourself.
It doesn’t mean to feel like superior from others or in any arrogant way but to believe in a positive manner that you’re capable. A confident person can achieve the goals and face the scenarios of life far better than those who lacks it.
The people who are confident enough are admired by others ,can take the risk , look up the situations positively and also inspire others.
” low self-confidence isn’t a life sentence. Self confidence can be learned , practiced and mastered- just like any other skill. Once you master it, everything in your life will change for the better”.
Barrie Davenport
Tips to be confident:
It is obvious that if you don’t believe in yourself how do u expect any other person to do that ? Confidence begins to develop by the time of accomplishment of the goals. So GET THE THINGS DONEis the foremost step in which you are required to set-up your day-to-day goals and when you will achieve them, automatically you will have the confidence of doing it.
Just setting up of the goals is not enough and there comes the second tip to MONITOR THE PROGRESS by which you can easily know how much you have achieved and also can make any changes in your goals if needed to satisfy them.
The way you appear or dress have a significant impact on your confidence .So DRESS SMART , it is the international symbol of status and no matter where you live it is always preferable to bring more attractiveness and confidence in you.
Here comes the role of a BODY LANGUAGE which plays more important role in judging the personality of a person. Behave in a manner which will present you more confident . Always walk tall ,have an eye contact while talking and be energetic.
Find out your strengths and try to LEVERAGE YOUR STRENGTHS dont give much focuss on your shortcomings otherwise you will become less confident. Just know your areas of master and bring them to more upper level to increase them it will eventually help you to be more confident about yourself.
It is a well known fact that China rules the world in the sector of marketing. But emerging markets are not that behind. They are catching up and making a place for themselves in the world market.
Business in Emerging Markets
According to a survey done recently by the IMF (International Monetary Fund), it is observed that the emerging markets will be growing at a continuous pace in the next 2-3 years. So, doing business in the emerging markets is going to be successful.
In the last decade, the emerging markets have shown a rapid increase in their sales as compared to the multinationals. And in addition, it proves to be more safer in times of economic deficiency.
Emerging markets are the best platform for many companies to start their business and grow their revenue. Here are some steps to success in emerging markets :
Be up-to-date with the newest technologies.
Move on from the thoughts of uncertainties and insecurities.
If you face any type of problem at any time in your business, then go for collaboration.
Let go of the old strategies and build new ones to excel more in the market.
Try to get familiar and used to the scarcity of work and sales.
Follow these few steps and keep your mind focused in growing and growing more. Business in emerging markets like India is not hard but is a game of well planned strategies and being focused in the work.
Discrimination is the state when all individuals are not treated equally and not given equal rights. Every individual in the community yearns for equal status, opportunities, and equal rights. People generally say these days that everyone is treated equally but they are not. Discrimination usually exists because of cultural differences, geographical differences, and gender. Inequality on the basis of gender is something that is not appreciated, but it is seen many times in many companies. There are many areas where equal opportunities are not provided to women.
We are in the 21st century, and even now, women are not treated equally as men. It is generally believed that women are more talented than men, and it has been proved many times, but society is not yet ready to accept this fact. Gender equality is the term used when equal opportunities in the fields of politics, economics, education, and health are provided to both men and women.
As per the World Economic Forum’s gender gap ranking, India holds the rank 108 out of 149 countries. The rank should be a major concern in the country as it signifies the immense gap between the opportunities given to women when compared to men. The structure in India is such that women are neglected in many fields like education, health, finance, etc. They are just limited to household chores which should not be the scene here. There are many places in India where women are considered as a burden and they are not allowed to go to school and study as well. Also, a preference for sons prevails in many areas in India.
The seven important forms of gender inequality :
1 . Women works Longer than Men :
In most of the societies the male – stream is the main stream who argues that women have comparative advantage in household non- market production, like cooking and cleaning for the family that cant be called emotional and personal caring work. Based on this thinking, household jobs are then asymmetrically distributed. Women are more valued in home. Men are specialised in market- baesd production. Thus, being the bread- earners, males enjoy both power and status.
2. Inequality in Employment and Earnings :
Historically, men have greater participation in work outside home than women. But women ( particularly of poor households) share unequally household duties in addition to economic production. Thus they work longer than males. This kind of ‘ division of labour’ may be seen as the ‘ accumulation of labour’ on women, as described by Amartya sen. Household activites are often viewed as ‘ sedentary activites’ which require less ‘ calore’ to gain energy.
3. Ownership Inequality :
A case of social inequality. Let us turn to another kind of inequality, called ownership inequality a classic case of social inequality. In most of the societies, ownership over property and means of production rests mainly on male members . The law of inheritance provides such ownership rights on male child. Such denial coming out of hierarchical dualism within the family not only reduces the voice of women but also prevents them from participating in commerial, economic and social activites.
This kind of social deprivation means absence or lack of capability or because of ‘capability deprivation’, women are subject to various kinds of exploitation and unfreedoms. Social inequality distorts the process of development. Unfortunately, ownership inequality in any country is not of recent origin. In her earlier life, a woman comes under the influence of her father, then husband as she enters a married life and finally, under sons ownership right over property is skilfully avoided. A telugu proverbs corraborates this understanding: ” Bringing up a daughter is like watering a plant in anothers courtyard.”
4. Survival Inequality :
Another crudest from of gender disparity is the unusally high mortality rates of women , though biologically, women live longer than men! Thus more boys than girls are born evrywhere leading to a ‘ deficit’ of women and a ‘ surplus’ of men. In developed countries beacuse of absence of gender bias in health care and nutrition, women outnumber men. In Europe and in north America, 105 or more girls are born per 100 boys. Such high female- male genderd survival rate in different age groups.
5. Gender Bias in the Distribution of Education and Health :
Health and education are the major forms of human capital are realted to economic development . Human capital gets accumulated as a society advances in education . The contribution of human capital towards Japan’s remarkable economic progress attracts our attention . Improvement in health capital also improves the return to investments in education .
However, one finds a huge education and health gaps between developed and developing countries. In recent times, despite a large increase in econoc advancement on times, despite a large increase in economic advancement in asia and africa, these countries lag far behind the developed countries in terms of educational attainment particularly in respect of women’s education. Gender disparity not only hindrrs economic progress but also exacerbates social inequality.
6. Gender Inequality in Freedom Expression :
Let us talk about gender inequality beyond economic issues or factors. Women are not only subject to income or asset inequality but also in terms of freedom and power deprivation of women goes beyond one’s imagination. They lack not only economic freedom at home because of absence of autonomy in house hold decisions, limited or poor wages earned but also lack any freedom in airing opinions over education of children.
In some backward poor societies the right of women giving options is completely denied. Such un – freedoms, however, are not uncommon even among the educated elites who enjoy enormous power and authority in the male domined society. Historically , this sort of law socioeconomic status of women has been continuing nowasdays.
7. Gender Inequality in Respect of viloence and victimisation :
Finally, anti – female bias starts before the girl child is born and this attitide of the society a female member carries throughout her life. It is because of the unequal sharing of income, property, household benefits . Women are subject to both physical and sexual violence – the oppsite of freedom, and an extreme form of coercion. This is common for both poor and not too much uncommon in rich countries as well as among rich people. One in three women in the word is beaten or raped during her life times.
Dowry harassement is considered as an ‘ instrumental use’ of violence. Dowry death is the most serious form of domestic violenece. Wife beating is not uncommon. Sexual violence is an obnoxious form of human rights violation.
Specifically, public health can contribute to reducing health inequities by integrating health equity considerations into policy and programs, collebrating with other sectors to address inequities engaging with communities to support their efforts to adress inequities, identifying the reduction of health inequities.
Reducing inequality requires transformative change. Greater efforts are needed to eradicate ectreme poverty and hunger and invest more in health, education, social protection and decent jobs especially for young people, migrants and other vulnerable communities.
We should understand that women are the part and parcel of any family. When it comes to flexibility, they can manage their home and offices at the same time. If equal opportunities are not given to them, they will be led down and won’t be able to achieve big milestones which they are obviously capable of.
Facebook is one of the major platforms for all businesses trying to reach a wide range of audiences. Facebook advertisement is more user-friendly and brings more traffic to your business.
More than 90% of social media marketers use Facebook as their means of marketing and expanding their horizons. To fully conquer advertising on Facebook, it is important to have perseverance and a deep understanding of how it works. From a start-up to massively grown companies everyone need a platform to promote their products.
Types of FB ad formats:
Image ads: It is always recommended to use images for promoting your business.
Video ads: Moving images always catch the user’s attention.
Carousel ads: Showcasing up to 10 images/videos with links in a single ad. It supports various businesses.
Messenger ads: This makes it easier to drive into conversation over a large scale.
Collection ads: This format features multiple products and gives an instant experience once the user interacts with your product.
Instant experience: It gives a full-screen ad experience to the user when tapped on the ad.
Slideshow ads: It supports motion, text, and sound unlike video ads it is quicker and load time is low which helps to show a beautiful story about your growth.
Playable ads: It gives a try-before-you-buy experience to the user.
How does it work exactly?
Facebook targets users based on their location, ethnicity, and interests. Location can track the user’s country, state, zip code and show the ads which are more relevant to their needs. Gender and interests increase the probability of targeting the right people. Categories related to technology, science & inventions can target the young changemakers and women of age group 18 and above get attracted towards the skin & hair care products and so on.
You can use free ad management tools on Facebook like- Facebook Ads Manager and Power Editor for creating, running, and managing your ads. Once you create your advertisement you can track the traffic by using Facebook Pixel.
What should you keep in mind?
The most important part of advertising on Facebook is the image of your ad, you won’t get clicks unless you have catchy pictures and taglines.
Provide free valuable content to the audience.
Creative, articulate, and limited lines of description can always help.
Attention– Content of your product must grab the attention of the customers.
Desire– It should create a desire in the customer to buy your product. Tip: By describing the benefits of using your service and provide discounts for new users.
Service– Make your services available for users over a range.
Here, I have provided an external link which answers most of the common questions on Facebook advertisements.
Advantages of Facebook ads:
It offers you the flexibility to expand your business.
Can get a chance of collaborating with multiple companies.
Budget-friendly for new users.
A quick way to fall into the eyes of the audience.
Disadvantages of Facebook ads:
Ads alone can’t guarantee sales.
Unless to pay for your ads you will not have customers.
Digital marketing as the words means to use digital media to market their products.In this pandemic digital marketing grow very fast as people have only oftion to explore anything in just one click.Now digital marketing is very big from pen to car everything we buy digitally lost of shopping site provides Products at very low cost and at home .
Not only in shopping but in education digital marketing now a very big industry . everyone is now online every student doing their online class .we can easily search any topic and read . There are lot of new industries come up to provide different platforms to explore but the challenge is for the right information of the right products to reach the right customer. This is where digital marketing comes in.
Through data mining, it is easy for marketers to target the right audience with the right advertisement of products that they might need. This is what makes digital marketing successful more than anything. Finding and targeting the right audience can increase sales drastically. Some tools can be used to analyze and suggest better options for marketing as well. This helps sellers market their products.
We must use this opportunity to develop our skill and knowledge and ready for the future because everything is going to be online.BE THE PART OF CHANGE&MAKE THE CHNGE .
In today’s era, everything has gone online. Internet has made our lives better and through this we can enjoy many facilities only through phone or laptop.We can do many things like online shopping, ticket booking, recharges, bill payments, online transactions (online shopping, ticket booking, recharge, bill payment, online transactions) etc. through internet. Due to this trend of users towards Internet, businesses are adopting Digital Marketing.If we look at market stats, about 80% of shoppers do online research before buying any product or before taking service. In such a situation, digital marketing becomes important for any company or business.
What does digital marketing?
Digital marketing is the response to marketing your goods and services through digital means. Digital marketing is done through the Internet. We can connect to it through internet, computer, mobile phone, laptop, website advertisements or any other applications.The first few attempts were made in the 1980s to establish a digital market but this was not possible. Its name and usage started in the late 1990s.
Digital marketing is a simple way to reach new customers. It carries out marketing activities. It can also be called online marketing. Digital marketing is marketing to reach more people in less time. It is a technological developing area.Digital marketing allows the producer to reach his customer as well as keep an eye on their activities, their needs. Where the customer is trending, what the customer is looking for, all these can be discussed through digital marketing. Simply put, digital marketing is a means of reaching customers through digital technology.
Future of Digital Marketing
Change is the law of life, you all know this. How much has changed in the first time and in today’s life and today is the age of the Internet. People of all varnas are connected to the Internet today, due to all this it is easy to collect all the people in one place, which was not possible in the first time. Through internet, we can also establish the connection of all businessmen and customers.
The demand for digital marketing is being seen very strongly in the present times. The merchant who is making his goods is easily passing on to the customer. This is giving a boost to digital business.
Earlier, had to resort to advertisements. The customer looked at him, then liked, then he bought it. But now goods can be sent directly to the consumer. Every person is using Google, Facebook, YouTube, etc., through which the trader shows his product to the customer. This trade is within the reach of all – traders and consumers too.
Every person gets every use thing without any hard work. The businessman does not even have to think of resorting to newspapers, posters, or advertisements. In view of the convenience of all, there is demand for it. People’s trust is also moving towards the digital market. This is a matter of joy for a businessman. The saying goes, “What you see is what sells” – the digital market is a good example of this.
Good communication is very important to convey what is there in the mind. Whatever language, communicating in a understandable way is very important. communication today is very important both in the business world and in private life.
Even though the person is good at skills and is capable of doing things better, lack of communication degrades the skills and brings a negative mark on the person which is a bad thing for the individual.
Top 5 communication skills and How to improve them
Developing strong communication skills is essential when it comes to building a successful careee. Communication skills play a key role in your private life too. These 5 skills are absolutely necessary for sucessful commuincation in the workplace or private life.
1. Listening :
Listening is one of the most important aspects of communication. Successful listening is not just and understanding of spoken or written information, but also an understanding of how the speaker feels during communication. If a speaker can see and feel that someone is listening and understanding that can help build a stronger, deeper realtionship between interlocutors.
Careful listening can also create an environment in which everyone feels safe to express ideas, opinions and feelings, or plan and solve problems in a creative way.
2. Straight talking :
Conversation is the basis of communication, and one must not neglect its importanc. Even a simple, friendly conversation with colleafues can build mutual trust and even detect problems before they become serious. A healthy does of chatting with and unknown person can lead to a business opportunity . Be accessible and friendly because then you will be able to talk to almost anymore.
3. Non- verbal communication :
When we talk about things that matter to us then we send a lot of nonverbal messages. Non verbal signals are wordless communication, body position, facial experssion, hand movements, gestures, eye contact, attitude and tone of your voice, muscle tension and the way you breathe. The way you look, listen create, react, gesture , speaks far more about feelings than words will ever be able to.
4. Stress Management :
In small quantities, stress can be very useful and encouraging for work . However, when the stress becomes constant and completely begins to take effect, it can affect communication, clarity of opinion and appropriate behavior and action. When you are under stress you may misunderstand other people, send confusing nonverbal signals, and use funny patterns of behavior.
5. Emotion control :
In communication, feelings play an important role. Making decisions more often affects the way you feel than the way you think. Gudided by emotions, your nonverbal behavior affects the understanding of other people and how others understand and perceive you. Control of emotions provides you with tools to understand others, yourself and the messages you send. Though recognizing feelings makes it simple, many people have strong feeling like anger, sorrow, or fear being pushed under the carpet.
Importance of communication :
Communication thus helps understand people better removing misunderstanding and creating clarity of thoughts and expression. The communication brings people together, closer to each other. The communication is an important management function closely associated with all other managerial functions.
Everybody has their own way of communicating. It is influenced by cultural background, the way someone was raised, their gender, their temperament, and much more. At that point true communication may become utterly impossible. Sometimes we may have a difficult time understanding anothers feelings , needs and habits.
* communication serves four major functions with a group of organization :
* control
* Motivational
* Emotional expression
* Information
* communication serves five major purposes :
* to inform
* to express feelings
* to imagine
* to influence and
* to meet social expectations
For example:
For instance, if an individual is going to an interview with great confidence. An individual who is good at different kinds of skills, and also good at executing them and he is lack of communication skills. As the person is not a good communicator, the person faces difficulty in explaining the things to the other person which is known to him. Instantly, this brings a bad impression on the person and a negative mark will be marked on him. The negative mark has a lot to do with. The negative mark can also lead to the rejection of the person in the interview.
Being knowledgeable is very important to achieve certain goals in life, attaining good communication skills and being a good communicator is also equally important to achieve high in the life. Being a good communicator is not A big deal. It is so easy as the lifestyle. Any individual can be good communicator if he communicates all the time with other people in the possible way.
Fashion industry is the colorful industry which encompasses various types of small and niche industries in it. Fashion industry is the industry of art and which changes itself very fast according to the demand. If you are focusing or thinking about your career in fashion industry then you must know about pros and cons of that priorly, so that you can come up to conclusion on the path that you want to choose.
For Youngsters, It is really important to Identify their Passion Clearly. We see many youngsters who pursue Fashion Design courses and later they join in a big fashions houses as Interns but within days or weeks they quit their job. When we speak to them about their decision, few of them mentioned that they were unable to undertake the pressure of bottle neck deadlines & Stressful working conditions and some of them replied that, their expectations about this industry went wrong.
Due to lack of guidance on fashion career paths most of the youngsters assume that their career would take a fairytale turn and be a part of celebrities like Manish Malhotra and Sabyasachi in social media. But they do not know the fact how stressful a designer life would be. It is important that these youngsters must also know in advance the dark side of the fashion Industry.
If a guy want to become as a fashion designer then he must know about the inner meaning of designing a collection. Yes, because designing is purely based on creativity of moulding a fabric that is given to a designer. For sure only a designer knows how much stress he has undergone to put forward a beautiful set of garments, as a next step of designing the designer must select materials for the garment which includes a stressful roaming on streets for few days & once the material is sourced it is important to communicate clearly to workers in making them understand these designs , dealing with illiterate artisans like dyers for dyeing the fabrics ,Masters for cutting, embroidery workers, Tailors ,and all this could be scrapped at any point and redone, now Marketing- this part involves photographing the garments with celebrity & conducting fashion shows to attract clients and then posting these photos in social media, finally when clients arrive with tight deadlines some even ask for hours & days , running with materials behind all those workers and delivering the garment to clients and if any measurement or miscommunication with workers would lead to failures and clients harsh words and money time and material wastes and redo all this again.
The above written para is just a simple example to show how hard to be as a fashion designer. Fashion institutes must share this knowledge to every student well in advance while joining in courses and they must also share the different career paths in fashion industry. So, that the student can choose their feasible path and let me share some career paths in fashion industry which are unknown to most of the people.
CAREER OPTIONS FOR FASHION DESIGNING COURSES ARE AS FOLLOWS:
Walking on Ramp of fashion shows, modeling in fashion Photography, being part of ad campaigns, be a brand ambassador, acting and many more.
Finally, Youngsters who desired to be a Model, it is important that they must know the difference between modeling and designing, Joining in a fashion designing course is not needed to be as a model, There are authorized agencies in which one must register and get trained with the agency to become as a model. The main thing that I want to convey through this article is, The post which is made on social media platform was just a minute of happiness but the background work behind that post will be under a stressful tight deadlines. Guys when you love creativity and like to keep your whole focus and determination on this field, then it would be a lovely field and all those pains seem nothing when we see a fruitful outcome.
Advertisement has today become one of the most important aspects of all business and to imagine life without it is almost impossible. Advertising is all over all places, on TV and radio, in newspapers and magazines, on billboards and even plastered across the side of the buses. If an advertisement can really persuade us to buy a product, surely it can be just as effective in persuading us to think in a certain way. Advertising has a great influence on our daily lives whether we are aware or oblivious of it.
Consumer is someone who buys and makes use of a product. Therefore, consumer maintain the production cycle moving in addition to play a crucial position in the economic position of any country, as a result, any country will face crisis if consumers don’t have the effective call for items produced. Consumers call for special commodities is primarily based totally on their taste and choice for them. Consciousness of good affects consumer purchase of that good. Other elements that have an effect on one’s taste and choice for a good are psychological and environmental. Taste and choice for a product change overtime. Thus, advertisements play a role in influencing taste and choice of consumers choice.
Consumer behavior includes what they buy, why they buy it, when they buy it, where they buy it, how often they buy it, how often they use it and how they dispose of it. In other words, consumer behavior is a behavior of individuals in regard to acquiring, using, and disposing of products, services, ideas or experiences.
Advertising has big stimulating impact on shopping behavior of the consumers. Mostly, marketing and marketing is greater powerful on merchandise which have intrinsic features. Qualities aren’t acknowledged on the time of buy and it takes one to find out the features upon the use of the product. And, whilst there may be a full-size danger of differentiating a product, it pleasant fits to put it on the market on that product.
Types Of Consumer Buying Behavior
There are four types of consumers buying behaviour namely, dissonance reducing, habitual, variety seeking and complex buying behaviour.
Dissonance reducing behaviour occurs when the customer finds it difficult to differentiate among the brands. So, consumers may respond primarily to a relatively better price. After the purchase, consumer might experience post purchase dissonance. This is the consumer behaviour displayed mostly by uninformed consumers.
Habitual buying behaviour is a consumer purchase decision whereby the consumers level of involvement is low. So, consumers don’t search much information among the available brands, and they don’t find important differences among the brands and buy the product without a high level of involvement. If the consumer keeps buying the same brand repeatedly, it becomes their habit.
In case of variety seeking buying behaviour the level of consumer involvement is low, but consumer perceive significant differences among the brands. In variety seeking buying behaviour, consumers very often switch from one brand to another. This type of decision is common among consumers who want to stay ahead of the latest fashion trends.
Complex buying behavior can be defined when consumers are highly involved in making a purchase decision. It calls for a high level of involvement on the part of the consumer. In the case of high involvement, consumers distinguish salient differences among the competing brands. Consumers are involved in case of expensive and highly self-expressive products.
Sridhar Vembu is a CEO and founder of Zoho corporation. According to fobes article he is the 59th richest Indian in the world. He was awarded India’s fourth highest civilian award the Padma Shri, in 2021
Vembu was born in 1968 in a Tamil family of farmers from a village in Thanjavur district, Tamil Nadu.
He graduated with a bachelors degree in Electrical engineering from the Indian Institute of Technology (IIT), Madras in 1989 and earned his MS and PhD degrees from Princeton University in New Jersey.
ZOHO:
In 1996 combined with his brother, he started a software development house for network equipment providers called AdventNet. Later the company was renamed as ZOHO corporation in 2009. The name Zoho was a result of something along the lines of a “small office Home office”
To get jobs in Zoho no marks is required and ever a degree is not required. A person with good knowledge is enough for Zoho. After completing class 12, the computer science can appeal for selection process of Zoho. Once they selected, Zoho provides training to it’s employees.
During the lockdown, most of us lost our jobs and most of us got less paid than our actual wages due to the unpredictable economic statics and decrease percentage. So, everyone started to realize one passive income is not sufficient to run our lifestyle, especially in this pandemic situation. We always need two carriers to make money and satisfy our life needs.
One is PROFESSION
Another one is PASSION
A profession is something that you don’t hate but you do that to move on in day-to-day life. And passion is something that you love to do and doing that without any expectations. Nowadays nothing is free except viruses. So, even though if you love your passion as much as you even don’t give a second thought to get money out of it. You have to change that pessimistic mentality. Everything is an opportunity to improve both sides. That’s called Win and win solution. If you are teaching something he is earning knowledge and you are earning your deeds as money. So, how one can begin a start-up business? We are going to look at the most possible works to do without a large sum of investment. But, still get some side income from them. You don’t need to find a location or giant machines or decorating them etc… All you need is essential types of equipment for the idea in your mind and some Magic in your hands to achieve your destination. You can work from your home and sell them on Social Media like amazon, Instagram or you can even create your own website to place your products at one point.
Costume designing:
Costume designing is the best way to make a good profit out of essentials. All you need is an innovative mind, designing knowledge, fabrics, and sewing machine. And some customers must have their own ideas about their idea costumes. So, you can even customize your orders according to your customers. And trust me customizing optional website are countable in India. But people require customizing costume designers. You can do costumes like scarfs, veils, hats, dresses and innovative fashion and eligant costumes. Especially, people will roll over the red carpet for you if you sell them at affordable ranges.
Skincare products Making:
Skincare making is the Bestest economical friendly business. It doesn’t need higher investments but still, you can get a good profit if your products are reasonable and if you have magic in your hands to treat someone’s skin problem.
Nowadays skin problems are common to every human. If getting rid of the skin problems are one side. But, choosing a product to give a try is something everyone confuses. You can do skin products to the people’s according to the type of skin. People will celebrate you once they get visible changes. And people love natural ingredients without side effects keep it noted. There is a huge demand for good home-made products like hair oils, hair wash powders, soaps, cleansers, face packs, serums, etc.,
Some extra amount is something that no one will say no to. We will enroot many passionate start-up businesses like this in our upcoming articles. So, it’s time to switch our passion into action.
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