Brand awareness being the most unnoticed aspect of today’s society and its exuberance of purchasing goods that are pretentious to the human eye which indeed are not brand conscious. The precise measurement of the brand awareness is the underrated part of today’s branding and its features. Frankly, measurement can get you your next budget, your next promotion. And it’s amazing how many marketers think of, yeah, that’s the stuff I do at the end. Well, if you do it correctly, it can actually shape your strategy. The influential and money oriented tactics of marketing and measurement strategies are not going to cover a number of different things you should be measuring or you could be measuring, and you’re going to need to differentiate what you measure when. It’s the society who needs to be symmetrical and resolute about the extracted data. People who are oblivion of the terms and subjects relating to gross profit must be new to the advertising industry and they might be stumbled over the ideologies. The better or polished term to be in brief for brand awareness is brand lifting or brand uplifting which is the most important element in the bribed world that we are in today. In the past times people were not obsessing over brands , they were following the needs and necessities , if that’s what you’re using to justify all the effort that you’re going to put in here, what was your brand awareness before you started? Before we all started to have our brains preached about the brand awareness we were the people who were naive about all the complex terms were going through in the now world. So people’s brand awareness is key takeaway. If brand awareness is your goal, then measure it. It doesn’t mean estimate it. This is not how many angels can dance on the head of a pin. This is not like an unlikely scenario of boatloads of impressions, and that must have improved brand awareness. All the impressions doesn’t influence our marketing course but it’s the best data that we have that’s sort of analogous. As we call it , “third time’s the charm” the phrase doesn’t work in this scenario , because there’s a lot of bluffing in the brand awareness programs , three times more marketers are bluffing. They’re faking it. They are assuming that their brand awareness went up, bogus.

Introduction:

Reward is the benefits that arise from performing a task, rendering a service or discharging a responsibility. It is a system used by companies employees who achieve particular results are paid more or get more advantage. Every company has some forms of reward system, whether it is outspoken or not, it exists. If the organisation reward a certain kind of employee behaviour, good or bad, that is what company will get more of. Reward systems help in increasing performance and creating happier employees. The greatest management principal is that the things that get rewarded get done. All reward systems are based on the assumptions of attracting, retaining and motivating employees. Higher rewards will give higher satisfaction. This will lead to lower turnover and more job applicants. It is difficult to retain best performers in the organisation. Financial rewards is an important component of reward system, but there are other factors that motivate employees and influence the level of performance. So, higher rewards will motivate skilled employees to perform better.

Purpose:

A reward system puts together employees’ natural self- interests with organisation’s objectives and provides three types of management control benefits, informational, motivational and personnel related. First, reward should catch the employee’s attention and at the same time it works as a reminder for the person in charge of what results should be completed in different working areas. This is a good way to emphasize and convince the employees of which performance areas that are important and create goal congruence within the organisation and singals how the employees should direct their efforts . To motivate is the second control benefit. People sometimes need an incentive to perform task well and work hard. Last but not least we have personnel control benefit. Organisation give rewards for many different reasons . Ex: to improve recruitment and retention of offering a compensation package that is competitive on the market.

Current trends of reward system in India

The current trend is one of integrated reward approach. Reward system usually means the financial reward on organisation gives its employees in return for their labour. While the term reward system not only includes material rewards but also non- material rewards. The components of a reward system consist of financial rewards (basic and performance pay) and employee benefits, which together comprise total remuneration. They also includes non financial rewards (recognition , promotion, achievement responsibility and personal growth) and in many case a system of performance management. Pay arrangements are central to the cultural initiative as they are the most tangible expression of the working relationship between employer and employee.

Statement of the problem:

• Performance standards are too high or unattainable
• Ineffective implementation of the reward system
• Reward may not motivate every employee
• Change in objectives makes the reward system difficult
• Employee may not appropriate non- monetary rewards
• Reward system may not be cost-effective
• Expectancy level of the of an employee may increase with time

Review: Reward that an individual receives are very much a part of his/her motivation organisational desired performance can be achieved only from high- performing employees. High-performing employees can make other resources perform highly. Reward is a proven and established means of stimulating employees to perform exceedingly well. Study of all genres highlight that a poorly designed and implemented reward system can cause loss of morale among employee and this eventually can lead to organisational ineffectiveness. No organisation can really aim to be effective unless its reward system is effective.

Objective: The reward system is based on different aspects of an organisation. This may be of organisation, number of employees, designation of employees, etc.

Finding: Rewards provide information to the employees about their effectiveness in various situation.

Employee motivation is affected as better performance if likely to fetch higher reward.

Suggestion:

# Cultural influence must be considered towards the reward system.

# Reward system is subjected to consideration of many internal and external factors. Internal factors typically concern the organisation’s ability to pay and reward employees. External factors include demand and supply forces, inflation and customers. Such factors must be carefully analyzed for the effective results of a reward system.

After 2 months the telangana cabinet is hosting a meeting to confirm the new secretariat office design and discuss about current situations in Telangana

The meeting is going to be held on August 5 th in the presence of cm kcr,inspire they are planning to complete the new secretariat in one year

Taylor Swift surprised everyone when she announced her 8th studio album folklore just 16 hours before its release on 24 July, 2020. This album she has shifted to indie music compared to past 3 pop albums. When she was announced album on her Instagram account she wrote this is the album “I have poured all of my whims, dreams fears and musings into”. And it is no surprise that it has broken several records.

It broke many streaming records and topped charts in many countries including UK, Canada, Australia. It had the biggest opening day on Spotify for an album by a female artist which earned her a Guinness World Record. According to Billboard “Taylor Swift breaks record for most Billboard Hit 100 Hits among women” surpassing Nicki Minaj who had 110 entries in the chart. Swift has 113 entries. It is the first time in Billboard history that an artist has debuted at number one on both Hot 100 and Billboard 200 in the same week.

These are some of the few records which this album has broken. Critically also this album is very well received. Though the album has 16 songs, the music video of Cardigan only was released on 24 July,2020. The video was directed by Swift itself. In this period of lock down when we are all confused as to what to do Swift used time so well as to give us an album so creative and mesmerising in all senses.

Rajasthanis biggest state in area with 5.5 percent population but only 1 percent water resources of the country. State is divided in to 13 watersheds and 59 sub-watersheds. Most of the Rivers originate from the Aravali hills and flow either in east or west. Those Rivers flowing in east merge with Yamuna. Those flowing in west fall into Gulf of Khambhat or lost in desert.
The state encompasses a huge area of the Thar Desert. As a result, there are very few rivers in the western part of the state. The Aravali Range acts as the water divider in the state of Rajasthan . This ancient mountain range has divided the river system of Rajasthan in two halves.

Chambal and Luni are the two main rivers of Rajasthan. Chambal is the only perennial river of the state, which enters Rajasthan at Chaurasigarh, after originating from the northern slopes of the Vindhya Range. This river flows along the eastern border between Rajasthan and Madhya Pradesh. Fed by its tributaries, Chambal flows northwards across the state and meets the Yamuna River.

Luni, one of the major rivers in Rajasthan, originates from the Aravali Range, 7 kilometer north of Ajmer. This is the only river that flows across the western part of Rajasthan. The river flows to Gujarat, where it drains at the Rann of Kutch. Luni is a seasonal river, which is also comparatively shallow than other rivers of the state. This river is also supplemented by many tributaries, which flow from the Aravali Range.

There are also other Rajasthan riversmm, which flow across the state. Most of these rivers are seasonal. Ghaggar is the intermittent stream, which flows through Rajasthan and disappears at the heart of the Thar Desert. Some of the other important Rajasthan
Rivers are Kali, Banas, Banganga, Parvati, Gambhiri, Mahi, Kakni, Jokham, Sabarmati, Katli, Sabi and Mantha.

Smaller streams and their tributaries drain the west and south of the Aravalli axis. Rivers Luni, Sukri, Banas, Sabarmati and Mahi are most significant. These streams are non-perennial in nature. On the eastern side of the watershed, the river Chambal is joined by the river Banas along with its main tributaries like Khari, Moshi and Morel on the left bank and Berach, Bajasen and Golwa on the right. The river Chambal ultimately joins the river Yamuna in Uttar Pradesh.

The inland drainage system is the most characteristic feature of the drainage system of Rajasthan which is that nearly 2 per cent of the area of the state. Nearly all this area lies west of the Aravalli range. In this part Kanti basin, Sota and Sahibi basin, Barah basin of the Luni basin are found in large number of separate drainage basins. The desert tract in the western part soaks all the water of these rivers.

The river Luni which rises at Ana Sagar at Ajmer is the only significant water course in this area is and flows towards the southwest for a distance of about 32 km through the districts of Jodhpur, Barmer and Jalor in the semi-arid tract west of the Aravalli range., the river has a small catchment area of about 32 sq km at the source at Talod Road. A small tributary joins from the Pushkar valley and the basin of the river widens. Near Ajmer, the river flows down the Aravalli slope and after 10 km flows towards the southwest. This river drains the total catchment area of about 34,866.40 sq kilometers. It recieves many smaller hill torrents from the western slope of the Aravalli range, like Lalri, Ghuhia, Bandi, Sukri, Jawai, Jojri and Sagai, all joining on the left bank. Up to Balotra the water of river Luni but lower down it becomes more and more saline till the river drains near the Rann of Kutch. The river Luni increases in width at Jodhpur district rather than deepening the bed. This is because the floods develop so quickly due to the nature of rainfall that the river has no time to rub the bed. The River Luni spills over the country and occasionally damages the railway line to which it actually runs parallel from Luni Junction to Gole during the rainy season.

The southern and the eastern part of Rajasthan, south, southeast and east of the Aravalli range receives more than 80 cm rainfall and has some important streams. The river Chambal is the largest stream and is joined by some tributaries like the Banas, the Kali Sindh, and the Parbati. The river Chambal is a perennial river while its tributaries might occasionally turn completely dry and exhibit their stony beds. The river Chambal rising from the northern flanks of the Vindhyan scarps near Manpur (884.4 m) in the south of Mhow runs for about 325 km through a long narrow and steep gorge which overhangs the valley on both the sides rising about 60 m to 90 m above the valley floor. The river falls at 505 m near Chaurasigarh to Kota. The river Chambal is joined by its first major tributary – river kali Sindh near Monera village. Another tributary Parbati joins about 48 km downstream. Taking a straight course for about 212 km, it bends southeast at Pinahat and flows to join the river Yamuna near Muradganj, after a total run of about 965 kilometres. For a length of about 153 km the river flows entirely in Rajasthan. the river forms the boundary between Rajasthan and Madhya Pradesh from Palia to Pinahat for about 241 km. it forms the boundary between Madhya Pradesh and Uttar Pradesh Before joining the river Yamuna in Uttar Pradesh. In Rajasthan two other tributaries Kurai and Banas join the Chambal river on the left bank.
The Banas river flows through the heart of the Mewar Plains. Its chief tributaries are Berach, Kothari, Khari, Dhoond and Morel. The river Banas rises from the catchment area lying between Kankroli and Nathdwara and flows towards the east as far as Mandalgarh and further it flows towards the northeast up to Tonk where it again turns towards the east and finally this river turns at right angles and flows south to join the river Chambal. The upper reaches of this stream are hilly and have good rainfall.

Other Rivers Originating in Rajasthan:

Banganga River – originates from Bairath in Jaipur district, flows through Ramgarh, Dausa and Baswa about 164 km and enters Vair tahsil Bharatpur and then into Agra district of Uttar Pradesh.

Sukel River – Originates at hills of Jalor and falls in Rann of Katchh.

Jakham River – Originates at Chhoti Sadri in Chittorgarh district, Rajasthan.

Som River – Originates at Bichhawara (Jhadol) in Udaipur district, Rajasthan.

Kantli River – Originates at Khandela hills in Sikar district, Rajasthan.

Kakney River – Originates at Kotri hills in Jaisalmer district, Rajasthan.

Kothari River – Originates at Dewas (Jhadol) in Udaipur district, Rajasthan.

Sabarmati River – Originates at Padrara (Gogunda) hills in Udaipur district, Rajasthan.

According to Section 126 of Indian Contract Act, a contract of guarantee is a contract where a surety gives an undertaking to a creditor in respect of the payment default of a third person, principal debtor towards the creditor.

In essence, a contract of guarantee is where A promises B  : “If C is liable to you and fails to pay you, I will pay you”

The consent of the surety regarding the transaction should not be obtained by any misrepresentation or concealment of any material facts concerning the situation. If the guarantee is obtained that way, it is invalid. The position explained under section 142 and section 143 as misrepresentation regarding the material fact should be made by the creditor and whether with his knowledge or assent. Also, if he kept silence to material facts.

According to the provisions, consent obtained to act as surety either by misrepresentation, or keeping silence as to material facts is invalid. Keeping silence as consider material facts, which could affect the surety’s mind to enter into the contract, would render the guarantee void. Also, every surety undertakes the risk of default so if the creditor is aware of circumstances which affect the risk, he should make the surety equally liable.

The Indian Contract Act, 1872 provides that a contract of guarantee can be rendered invalid under a particular set of situations. The Act considers contracts of guarantee as invalid which are made by willful misrepresentation and concealment. It also provides the presence of free consent of the contracting parties as a fundamental requirement in deciding the validity of a contract. Misrepresentation and Concealment defy the element of consent from the surety. Thus, the purpose behind providing nullity of a guarantee contract is justified. This provision also serves the purpose of guarding the surety from any form of exploitation that he may be subject to by purposeful misrepresentation and concealment.

When Section 142, Section 17 (Fraud) and Section 18 (Misrepresentation) of Indian Contract Act are read together, they hint at the presence of innocent and fraudulent misrepresentation. But in a contract of guarantee, the relevant section takes into account both misrepresentations by creditor himself and also that done with his assent. Hence, it suggests that the factor of intentionality is required for disqualification of a guarantee contract due to misrepresentation. If any material part of the transaction between the creditor and his debtor is misrepresented to the surety with the creditor’s knowledge or assent due to which surety might have entered into the contract or the surety’s liability might be increased, the security is void on the ground of fraud. The law also takes into account the situations where the responsibility is upon the creditor himself to keep the surety informed about material facts. Though, it is not inclusive of the situations where the surety can understand the facts on the basis of ordinary diligence. There exists a difference in situations where the creditor has a liability to disclose information to the surety and where the creditor exercises on the assumption of ordinary diligence of the surety. But, when the court decides on the extent of creditor’s duty as per the facts of the case, the contract of guarantee will be invalid irrespective of whether the misrepresentation was innocent or intentional. 

Section 143 of Indian Contract Act states “Guarantee obtained by concealment, invalid.”[1] The section mentions that in a guarantee contract the expression keeping silent clearly implies intentional concealment and is different from mere non-disclosure (a kind of passive concealment) of facts. Thus, the possibility of passive concealment to be a vitiating factor for contract of guarantee is clearly ruled out. 

It also provides that, if the creditor does not provide information regarding the material facts and circumstances affecting the transaction, it is not considered to be under the ambit of concealment unless surety seeks for information from the creditor. The creditor does not come under the ambit of concealment unless he actively conceals some facts related to the transaction between creditor and principal debtor.

The distinction between the mere non-disclosure of material facts and the area where active concealment begins is a situation similar to the one under Section 142, where it is not the creditor’s liability to disclose such information that can be understood by the surety on the basis of ordinary diligence. This section once again, hints at the question of the role and extent of silence in a guarantee contract.

In respect of creditor’s duty to disclose information to surety, it is found that such duty exists only to the extent of material facts which are likely to impact the surety’s entry into the contract. If such duty is breached by misrepresentation, irrespective of whether innocent or fraudulent and active concealment, it will invalidate the contract of guarantee. The creditor does have a duty to disclose information but the duty is not absolute. It is subjective and varies on a case-to-case basis. It depends on the material nature of such information which can likely affect the surety’s decision to enter into the contract. Section 142 and 143 as remedies for the benefit of the surety, discharge him of any liability that he might have falsely entered into based on misrepresentation and concealment by the creditor.

[1] . The Indian Contract Act, 1872(Act 9 of 1872), s.143

Pharmacy profession is not easy. The pharmacist who give the correct information about the medicines which has been returned by the doctor in prescription.

They invite lot of medicines.

Now,they are finding vaccine to the Corona virus (covid-19) and finally they succeed the trails of 2.