Digital marketing

 By: Astha Raghav. 

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

Essentially, if a marketing campaign involves digital communication, it’s digital marketing.

Inbound marketing versus digital marketing

Digital marketing and inbound marketing are easily confused, and for good reason. Digital marketing uses many of the same tools as inbound marketing—email and online content, to name a few. Both exist to capture the attention of prospects through the buyer’s journey and turn them into customers. But the 2 approaches take different views of the relationship between the tool and the goal.

Digital marketing considers how each individual tool can convert prospects. A brand’s digital marketing strategy may use multiple platforms or focus all of its efforts on 1 platform.

Inbound marketing is a holistic concept. It considers the goal first, then looks at the available tools to determine which will effectively reach target customers, and then at which stage of the sales funnel that should happen.

The most important thing to remember about digital marketing and inbound marketing is that as a marketing professional, you don’t have to choose between the 2. In fact, they work best together. Inbound marketing provides structure and purpose for effective digital marketing to digital marketing efforts, making sure that each digital marketing channel works toward a goal.

B2B versus B2C digital marketing

Digital marketing works for B2B as well as B2C companies, but best practices differ significantly between the 2.

  • B2B clients tend to have longer decision-making processes, and thus longer sales funnels. Relationship-building strategies work better for these clients, whereas B2C customers tend to respond better to short-term offers and messages.
  • B2B transactions are usually based on logic and evidence, which is what skilled B2B digital marketers present. B2C content is more likely to be emotionally-based, focusing on making the customer feel good about a purchase.
  • B2B decisions tend to need more than 1 person’s input. The marketing materials that best drive these decisions tend to be shareable and downloadable. B2C customers, on the other hand, favor one-on-one connections with a brand.

Of course, there are exceptions to every rule. A B2C company with a high-ticket product, such as a car or computer, might offer more informative and serious content. Your strategy always needs to be geared toward your own customer base, whether you’re B2B or B2C.

Types of digital marketing

There are as many specializations within digital marketing as there are ways of interacting using digital media. Here are a few key examples.

Search engine optimization

Search engine optimization, or SEO, is technically a marketing tool rather than a form of marketing in itself. The Balance defines it as “the art and science of making web pages attractive to search engines.”

The “art and science” part of SEO is what’s most important. SEO is a science because it requires you to research and weigh different contributing factors to achieve the highest possible ranking. Today, the most important elements to consider when optimizing a web page include:

  • Quality of content
  • Level of user engagement
  • Mobile-friendliness
  • Number and quality of inbound links

The strategic use of these factors makes SEO a science, but the unpredictability involved makes it an art.

In SEO, there’s no quantifiable rubric or consistent rule for ranking highly. Google changes its algorithm almost constantly, so it’s impossible to make exact predictions. What you can do is closely monitor your page’s performance and make adjustments accordingly.

Content marketing

SEO is a major factor in content marketing, a strategy based on the distribution of relevant and valuable content to a target audience.

As in any marketing strategy, the goal of content marketing is to attract leads that ultimately convert into customers. But it does so differently than traditional advertising. Instead of enticing prospects with potential value from a product or service, it offers value for free in the form of written material.

Content marketing matters, and there are plenty of stats to prove it:

  • 84% of consumers expect companies to produce entertaining and helpful content experiences
  • 62% of companies that have at least 5,000 employees produce content daily
  • 92% of marketers believe that their company values content as an important asset

As effective as content marketing is, it can be tricky. Content marketing writers need to be able to rank highly in search engine results while also engaging people who will read the material, share it, and interact further with the brand. When the content is relevant, it can establish strong relationships throughout the pipeline.

Social media marketing

Social media marketing means driving traffic and brand awareness by engaging people in discussion online. The most popular platforms for social media marketing are Facebook, Twitter, and Instagram, with LinkedIn and YouTube not far behind.

Because social media marketing involves active audience participation, it has become a popular way of getting attention. It’s the most popular content medium for B2C marketers at 96%, and it’s gaining ground in the B2B sphere as well. According to the Content Marketing Institute, 61% of B2B content marketers increased their use of social media this year.

Social media marketing offers built-in engagement metrics, which are extremely useful in helping you to understand how well you’re reaching your audience. You get to decide which types of interactions mean the most to you, whether that means the number of shares, comments, or total clicks to your website.

Direct purchase may not even be a goal of your social media marketing strategy. Many brands use social media marketing to start dialogues with audiences rather than encourage them to spend money right away. This is especially common in brands that target older audiences or offer products and services not appropriate for impulse buys. It all depends on your company’s goals.

To learn more about how Mailchimp can help with your social media strategy, check out the comparison of our free social media management tools versus others.

Pay-per-click marketing

Pay-per-click, or PPC, is posting an ad on a platform and paying every time someone clicks on it.

How and when people see your ad is a bit more complicated. When a spot is available on a search engine results page, also known as a SERP, the engine fills the spot with what is essentially an instant auction. An algorithm prioritizes each available ad based on a number of factors, including:

  • Ad quality
  • Keyword relevance
  • Landing page quality
  • Bid amount

Each PPC campaign has 1 or more target actions that viewers are meant to complete after clicking an ad. These actions are known as conversions, and they can be transactional or non-transactional. Making a purchase is a conversion, but so is a newsletter signup or a call made to your home office.

Whatever you choose as your target conversions, you can track them via your chosen platform to see how your campaign is doing.

Affiliate marketing

Affiliate marketing lets someone make money by promoting another person’s business. You could be either the promoter or the business who works with the promoter, but the process is the same in either case.

It works using a revenue sharing model. If you’re the affiliate, you get a commission every time someone purchases the item that you promote. If you’re the merchant, you pay the affiliate for every sale they help you make.

Some affiliate marketers choose to review the products of just 1 company, perhaps on a blog or other third-party site. Others have relationships with multiple merchants.

Whether you want to be an affiliate or find one, the first step is to make a connection with the other party. You can use a platform designed to connect affiliates with retailers, or you can start or join a single-retailer program.

If you’re a retailer and you choose to work directly with affiliates, there are many things you can do to make your program appealing to potential promoters. You’ll need to provide those affiliates with the tools that they need to succeed. That includes incentives for great results as well as marketing support and pre-made materials.

Native advertising

Native advertising is marketing in disguise. Its goal is to blend in with its surrounding content so that it’s less blatantly obvious as advertising.

Native advertising was created in reaction to the cynicism of today’s consumers toward ads. Knowing that the creator of an ad pays to run it, many consumers will conclude that the ad is biased and consequently ignore it.

A native ad gets around this bias by offering information or entertainment before it gets to anything promotional, downplaying the “ad” aspect.

It’s important to always label your native ads clearly. Use words like “promoted” or “sponsored.” If those indicators are concealed, readers might end up spending significant time engaging with the content before they realize that it’s advertising.

When your consumers know exactly what they’re getting, they’ll feel better about your content and your brand. Native ads are meant to be less obtrusive than traditional ads, but they’re not meant to be deceptive.

Thank you!

I.M.F.

 

By: Astha Raghav. 

The International Monetary Fund (IMF) is an international organization that promotes global economic growth and financial stability, encourages international trade, and reduces poverty. Quotas of member countries are a key determinant of the voting power in IMF decisions. Votes comprise one vote per 100,000 special drawing right (SDR) of quota plus basic votes. SDRS are an international type of monetary reserve currency created by the IMF as a supplement to the existing money reserves of member countries.1

KEY TAKEAWAYS

  • The IMF’s mission is to promote global economic growth and financial stability, encourage international trade, and reduce poverty around the world.
  • The IMF was originally created in 1945 as part of the Bretton Woods agreement, which attempted to encourage international financial cooperation by introducing a system of convertible currencies at fixed exchange rates.
0 seconds of 0 sUnderstanding the International MonetaThe International Monetary Fund (IMF) is based in Washington, D.C. The organization is currently composed of 189 member countries, each of which has representation on the IMF’s executive board in proportion to its financial importance.Quotas are a key determinant of the voting power in IMF decisions. Votes comprise one vote per SDR100,000 of quota plus basic votes (same for all members).The IMF’s website describes its mission as “to foster global monetary cooperation, secure financial stability, facilitate international trade, promote high employment and sustainable economic growth, and reduce poverty around the world.”

History of the IMF

The IMF was originally created in 1945 as part of the Bretton Woods Agreement, which attempted to encourage international financial cooperation by introducing a system of convertible currencies at fixed exchange rates. The dollar was redeemable for gold at $35 per ounce at the time.The IMF oversaw the system: for example, a country was free to readjust its exchange rate by up to 10% in either direction, but larger changes required the IMF’s permission.

The IMF also acted as a gatekeeper: Countries were not eligible for membership in the International Bank for Reconstruction and Development (IBRD)—a World Bank forerunner that the Bretton Woods agreement created in order to fund the reconstruction of Europe after World War II—unless they were members of the IMF.

Since the Bretton Woods system collapsed in the 1970s, the IMF has promoted the system of floating exchange rates, meaning that market forces determine the value of currencies relative to one another. This system continues to be in place today.

<

p class=”comp mntl-sc-block finance-sc-block-html mntl-sc-block-html” id=”mntl-sc-block_1-0-17″ style=”background-color: white;color: #111111;font-family: SourceSansPro, sans-serif;font-size: 17.6px;margin-bottom: 1.75rem;margin-top: 0px”>Thank you!

Children and Sports

 

By: Astha Raghav. 

Sports help children develop physical skills, get exercise, make friends, have fun, learn teamwork, learn to play fair, and improve self-esteem. American sports culture has increasingly become a money-making business. The highly stressful, competitive, “win at all costs” attitude prevalent at colleges and with professional athletes affects the world of children’s sports and athletics, contributing to an unhealthy environment. It is important to remember that the attitudes and behavior taught to children in sports carry over to adult life. Parents should take an active role in helping their child develop good sportsmanship. To help your child get the most out of sports, you need to be actively involved. This includes:

  • providing emotional support and positive feedback
  • attending some games and talking about them afterward
  • having realistic expectations for your child
  • learning about the sport and supporting your child’s involvement
  • encouraging your child to talk with you about their experiences with the coach and other team members
  • teaching your child to handle disappointments about losing by praising their efforts to compete and improve athletic skills
  • modeling respectful spectator behavior

Although this involvement takes time and creates challenges for work schedules, it allows you to become more knowledgeable about the coaching, team values, behaviors, and attitudes. Your child’s behavior and attitude reflect a combination of the coaching and your discussions about good sportsmanship and fair play.

It is also important to talk about what your child observes in sports events. When bad sportsmanship occurs, discuss other ways the situation could be handled. While you might acknowledge that in the heat of competition it may be difficult to maintain control and respect for others, it is important to stress that disrespectful behavior is not acceptable. Remember, success is not the same thing as winning, and failure is not the same thing as losing.

If you are concerned about the behavior or attitude of your child’s coach, you may want to talk with the coach privately. As adults, you can talk together about what is most important for the child to learn. While you may not change a particular attitude or behavior of a coach, you can make it clear how you would like your child to be approached. If you find that the coach is not responsive, discuss the problem with the parents responsible for the school or league activities. If the problem continues, you may decide to withdraw your child.

As with most aspects of parenting, being actively involved and talking with your children about their life is very important. Being proud of accomplishments, sharing in wins and defeats, and talking to them about what has happened helps them develop skills and capacities for success in life. The lessons learned during children’s sports will shape values and behaviors for adult life.

<

p style=”background-color: white;color: #333333;font-family: proxima-nova, sans-serif;font-size: 1.125em;margin: 0px 0px 1em”>Thank you!

Indoor and outdoor Games

 

By: Astha Raghav. 

Indoor games for kids don’t have to mean sedentary play. Many kids love to kick soccer balls and shoot hoops outside, but they can’t always do that if it’s dark, or if their playing area is covered with snow and ice, or the temperature is dangerously high. For those situations, the solution is to bring active outdoor games inside.

These simple—and fun—ways to turn the outdoor play into indoor games are a great way to motivate kids to play more actively inside, and to help them practice their sports skills even when weather or other challenges keep them indoors.

Get Indoor Game Gear

Using your child’s favorite sports as inspiration, invest in some simple toys and supplies that they can use to play indoors. Usually, that means equipment that’s smaller, lighter, and/or softer than what you use outdoors, such as:

Balloons, beach balls, fabric balls, Nerf balls, or bean bags to kick, roll, and throw

Mini basketball hoops, knee hockey goals, boxes, or baskets for targets

Indoor versions of horseshoes, darts, or bowling

Knee hockey sticks and knee pads

Hula hoops and jump ropes (if you have some room to use them; for jump ropes, you need a reasonably high ceiling)

Ping-pong table, or improvise with paddles, balls, and a portable net (or even a piece of painter’s tape stretched across a large table)

Practice Outdoor Sports Skills Indoors

Depending on what kind of space you have available indoors, kids may be able to practice some of the skills they need for their favorite sports, even in the off-season!

Soccer: Dribble a ball along the floor; juggle with feet (in a space free of breakables)

Tennis: Gently bounce a ball up or down with racquet held horizontally; or play ping-pong

Golf: Putt into a practice cup, or even just a plastic drinking cup turned on its side (secure to the ground with painter’s tape if needed). Or go all out and challenge kids to build their own mini-golf course with cardboard and other recyclables and household items.

Basketball: Dribble the ball (in a garage, carport, or basement)

Hockey: Shoot pucks or wooden training balls into an indoor net, or a wall reinforced with cardboard or plywood

Figure skating: Practice spins with a skate spinner (buy from Amazon)

Lacrosse: Practice tossing the ball using a CradleBaby (buy from Amazon).

<

p class=”comp mntl-sc-block mntl-sc-block-html” id=”mntl-sc-block_1-0-10″ style=”background: 0px 0px rgb(255, 255, 255);border: 0px;color: #212121;font-family: Merriweather, Verdana, Arial, serif;font-size: 16px;margin: 1.2rem 0px;padding: 0px;vertical-align: baseline”>Thank you!

Effect of pollution on quality of life.

 By: Astha Raghav. 

Clean air is considered as one of the basic requirements for human being. Pollution-related diseases due to air pollution continue to rise at an alarming rate and affect people’s quality of life. Air pollution also adversely affects welfare inequality. Air pollution as a significant risk factor affects health and sense of subjective well-being (SWB). In this study, the effect of air pollution on subjective well-being (life satisfaction, happiness, and optimism) is investigated. Relationship between well-being and air quality is a fundamental issue to design public policies. Hence, the studies about the link are of grooving interest in the literature. The results show that air pollutants have an effect on subjective well-being. The link between life satisfaction and happiness is very strong. Optimism is also positively correlated with life satisfaction and happiness. Good air quality and optimism make people happier. Air quality is likely to have an effect on people’s sense of life satisfaction, happiness, and optimistic view. The results indicate that the PM 2.5 level is significantly and negatively related to on optimism. It is obvious that there is a very strong relationship between air quality and subjective wellbeing. Relationship between wellbeing and air quality is a fundamental issue to design public policies.

Thank You!

Analyse the current economic conditions of India after lockdown.

 By: Astha Raghav. 

The current economic conditions of the COVID-19 pandemic in India has been largely disruptive. India growth in the fourth quarter of the fiscal year 2020 went down to 3.1% according to the Ministry of Statistics.  The Chief Economic adviser to the Government of India said that this drop is mainly due to the corona virus pandemic effect on the Indian economy Notably India had also been witnessing a pre- pandemic slowdown, and according to the World Bank, the current pandemic has “magnified pre- existing risks India’s economic outlook “. Manufacturing and the urban economy had come to a grinding halt while the rural economy continued to move because of less strict lockdown. While the lockdown took a toll on the economy, the number of infection cases continues to climb with growth prospects for the current quarter collapsing.  The country’s lockdown began in late March and was subsequently extended several time. Stringent restrictions halted most economic activities and caused millions of people, many of them daily wage earners, to lose their jobs and revenue streams. To mitigate the economic fallout, Prime Minister Narendra Modi’s government had announced a $266 billion support package containing both fiscal and monetary measures, said to becworth around 10% of India’s GDP. b
But economists have said the package will do little to stimulate growth, as it includes very little planned government spending and benefits of several measures are expected to only be seen in the medium term. While the impact on India GDP  for the current quarter will not be known for a few more months.
Thank You!

Neutraceuticals as an alternative of pharmaceuticals

 By: Astha Raghav 

Neutraceuticals is a broad umbrella term is used to describe any product derived for food sources with extra health benefit in addition to the basic nutritional value found in foods. 

Neutraceuticals are products, which other than nutrition are also used as medicine. A neutraceuticals products may be defined as a substance, which has physiological benefit or provides protection against chronic diseases. Neutraceuticals may be used to improve health, delay the aging process, prevent chronic diseases, increase life expectancy or support the structure or functions of the body. Nowadays, neutraceuticals have received considerable interest due to potential nutritional, safety and therapeutic effects. In recent studies have shown promising results for these compounds in various complications. The recently published papers about different aspects of neutraceuticals as alternative for pharmaceutics were searched using scientific sites such as Medline, PubMed and Google Scholar. It included neutraceuticals and allergy, Alzheimer, cardiovascular, cancer, diabetes, eye, immune, inflammatory or Parkinson. 

Thank You!

Ad copies & Taglines of five different existing brands

JBI earphones

Headline-Feel the heavenly music anywhere at anytime
Tagline -Your solace place
Tired of carrying those huge headphones ?Try getting one pair of your JBI earphones at the lowest price up to 50% off grab now for best offers.

GOBIBO
Headline- Get the first rate experience
Tagline-Live better
Get your tickets booked for Mega travel sale and get amazing offers for your first booking up to rupees 1200 off on domestic flight and up to rupees 5000 off for international flights. Hurry!

BURGER KING
Headline-The smooth taste will melt Your Heart Away
Tagline-Happiness at your eyes
Fill your tummies with the most lighted 7 incher burger filled with deliciousness combining single beef patty ,cheese and crispy onions .Order today at flat Rs. 200 and experience in deliciousness.

AMITY UNIVERSITY
Headline-To make your destiny shiny is our responsibility
Tagline-Your home away from home
Book your seats today at the top most University providing you varieties of courses designed according to your interest. Seats are limited, apply to Amity and learn at your pace.

NATUREBOX
Headline-Get best snacks at your doorstep
Tagline-Taste at its best
Try a free sample of our snacks starting at just Rs. 60 filled with awesomeness health benefits, sweetness and flavours. Hurry now.

Transcription

Story based on Srivaibhavi’s interview


An interview with Ms. Srivaibhavi
Srivaibhavi is a student from CMR university where she pursued her B. Com and completed in the year
of 2017.She was very much fascinated about social work since childhood and started volunteering since
a very young age. She started working for mercy homes basically known as old age homes in Kannauj,
UP. As a student of KV school even the teachers noticed how she was into social work she started
volunteering since 8th grade and her teachers supported her. Later in her 11th grade she took an
initiative to call out her friends to join her and form a small ngo known as ‘Bring smile’, she along with
her friends started volunteering for government schools teaching unprivileged kids hindi, english,
maths.She along with her friends started to raise funds for the school so that they can provide the
school with good cupboards, school bags, notebooks etc. She inspired a lot of students and her friends
during her schooling days and was also awarded from her school principal. In her university days she
was very well known for the cause she was working for and it inspired people to join her and work for
the underprivileged students. She has worked for many causes for bihar floods, assam floods, kerela
floods, plantation around the city etc along with her team. After all these years of work, she tells one
must follow their heart and put their 100 percent into it to make it a success, she gains happiness by
sharing the happiness of the underprivileged kids she has worked for during her entire journey.
Interview Transcription
Acronyms:Srivaibhavi:SV
Interviewer:IN


IN:Hello miss vaibhavi, Thankyou for giving me your precious time.


SV:It’s my pleasure.


IN:Shall I begin the interview?


SV:Yes, please


IN:So since when have you been interested in social work?

SV:My aunt served her entire life for the society, she was into social work and I always found it very fascinating and interesting. She has been my inspiration and I always looked up to her. I even started accompanying her when I was in 6th grade so it started since then. IN:When did u get the thought that u also should follow your aunt’s step?

SV:I actually started it from 7th grade when I told my aunt that I also want to start social work. She recommend me an old age home and that was the first ngo I started working as a school student.

IN:How was your first experience?

SV:I still remember washing their clothes, bedsheets, combing their hairs, helping them in taking bath and there was an old lady known as mala she adored me a lot as a kid and would offer me sweet milk everyday, I still miss those days.

IN:As u said you were in 7th grade, how was your teachers reaction towards it?

SV:I studied in KV Kannauj, UP and KV conducts lots of activities and volunteering options are also given and my teachers always supported me and through me many of my classmates also were interested to work along with me. My school even awarded me for my work and maybe that was my first achievement.

IN:So when did you take the major step to start your own NGO? SV:I was in 11th grade, I took major in commerce in the same school and I thought of starting my own organization ‘Bring smile’ And lot of my friends we’re a part of it.

IN:Which cause did you focus into?

SV:I then wanted to devote my life for the unprivileged kids who had no source to pursue education, as you know education is a major part of our life and I was always curious to work and mould kids who were in need of my help. I started working for a government school and I along with my maths, hindi etc. We started raising funds to provide them notes, pen, books etc. We even started to work so that I along with my team can provide them a proper place to sleep I’m their school as they had a hostel in school which had no proper beds, walls, cupboards neither clothes. IN:What were the other things which were also included ?

SV:I also thought of showcasing their talents through art like painting, dancing and singing. So we would reach out to students who were good in these field and in weekends they would visit the school to teach particular art according to the interest of the kids. We at the final day conducted a program where all the kids got a chance to showcase their talent.

IN:Did all this affect your studies?

SV-Not really, I was happy by helping people and that also motivated me to concentrate in my studies. I was sn average student but my passion never affected my studies.

IN:I see, I heard u pursued B. Com as your major? How this sudden thought come into your mind?

SV:My dad wanted me to pursue B. Com as he said it might be helpful for my carrier my parents were always supportive but I choosed bcom because my dad suggested it to me.

IN-That’s really thoughtful of you. So how long it has been now? SV:It has been years I’m into this field inspiring the youth of the country to choose this particular field. During my university days I conducted lots of events for raising funds for the kids. I even took part in the plantation drive around the Bangalore city. I worked as a volunteer for assam floods, kerela floods and bihar floods. It’s very necessary to put your time into other things too. Today we do a lot of activities all around UP conducting self defence classes for girls and many other activities.

IN:This is so inspiring,Are u satisfied making it your proffession? SV:I am very much happy because I don’t work here for money, money was never my thought, my choice was to bring change and to bring a smile in their face. That was my main motive. I always believe follow what your heart say and put your 100 percent into it to make it a success, I gained happiness by sharing the happiness of the underprivileged kids and many other causes which I have worked for during her entire journey.

IN:You have been so inspiring and have also inspired lots of people who are with you today. Thank you for your time.

SV:It was my pleasure.

Barak valley flaunting COVID-19 rules during pujo
Anindita sinha
Last Tuesday during vijaya dashami residents of barak valley were seen to unfollow the Covid-19 guidelines
which are imposed by the barak valley government for the city residents especially. There were strict
rules and guidelines issued by the district administration for silchar, karimganj and many others nearby
districts whereas the protocols were maintained for the initial days of the pujo. It was for the first time
there was no huge celebration for the festival as it remained quite and calm due to the pandemic and
heavy rainfall, there was continuous rainfall for the past 3 days of the festival except for the last day of
the festival which is known as the dashami. Barak valley people belive that the festival have bought light
into their hearts and this might be the end of the pandemic too.There has been no distribution of prasad
among the pandal and no offering of ‘anjali’ to the chanting of mantras by priests during the initial days
but it didn’t last during the last day of the festival. However the active cases are increasing rapidly and
whatever steps taken by people should be considered by them so that they can be safe, till now there is
no news of people getting affected by the virus which is a good news however one must consider it not
to follow the same step again as the virus is still on its process of catch holding people .

What has led today’s younger generation to be devoted towards the Korean language and its culture & where can you meet native Korean speakers in India?

Rise of the Korean culture:
The vibrant and mind-blowing Korean culture has fascinated a lot of youth as of today’s date. The culture and its awesomeness have urged lots of youths as well as adults to learn the Korean language, so that it could be easier to watch K-dramas and also K-POP songs. The influence of the culture has urged lots of people to major in Korean language in India. As a result, people not only throng the institutes where Korean language is being taught, but also opt for those classes online even from rural areas. In the past decades, people were eager to learn
Western languages like French, German, Spanish etc., and would spend tons of dollars learning these.

Obsession towards the culture and it’s language:
The Korean industry is on the pinnacle of its glory due to its technology, K- beauty and K-pop. It has inspired a significant population of the youth, converting people into Korean language learners and Korean culture enthusiasts. Additionally, it also inspires them to meet native Korean speakers, so that they could learn from them and watch Korean dramas with ease instead of relying on the English subtitles. Moreover, it lets you experience the culture with deep insight and also helps you to learn the language more fluently. Today, the number of Korean language learners has increased exponentially in India especially during the pandemic which led them to enroll for different Korean language courses online, where they find proper guidance. Nonetheless, meeting a native speaker can add a huge impact.

Where can you meet Korean native speakers?

1.Hellotalk-A social media app designed for users to learn and exchange language and cultures.
2.Meff-Another social media app to make connections and friendships through social media.
3.Churches-You can find lots of Korean native speakers at churches as well, especially on
Sundays (it specifically includes metro cities).
4.Korean Restaurants-Another great place where you can find native speakers.
5.Tourist spots-Taj Mahal has never ceased to surprise and captivate the hearts of Koreans. It
tops the list of the tourists’ spots that are chosen by Koreans during their visits to India. Yes!!!!
every year there is a huge multitude of Koreans visiting the Taj Mahal.

korea#korean#Korean Language#foreignlanguage#kdramas#kpop#culture

Discovery and working of an MRI

      The MRI (Magnetic resonance imaging) scan is a medical imaging procedure that uses a magnetic field and radio waves to take pictures of our body’s interior. It is mainly used to investigate or diagnose the conditions that affect soft tissue such as tumors or brain disorders. The MRI scanner is a complicated piece of equipment that is expensive to use and found only in specialized centers. Although Raymond Vahan Damadian (1936) is credited with the idea of turning nuclear magnetic resonance to look inside the human body, it was Paul Lauterbur (1929-2007) and Peter Mansfield (1933) who carried out the work most strongly linked to Magnetic resonance imaging (MRI) technology. The technique makes use of hydrogen atoms resonating when bombarded with magnetic energy. MRI provides three dimensional images without harmful radiation and offers more detail than older techniques.

       While training as a doctor in New York, Damadian started investigating living cells with a nuclear magnetic resonance machine. In 1971 he found that the signals carried on for longer with cells from tumors than from healthy ones. But the methods used at this time were neither effective nor practical although Damadian received a patent for such a machine to be used by doctors to pick up cancer cells in 1974.

The first full body MRI scanner at the University of Aberdeen in Scotland (1970)

       The real shift came when Lauterbur, a U.S, chemist, introduced gradients to the magnetic field so that the origin of radio waves from the nuclei of the scanned object could be worked out. Through this he created the first MRI images in two and here dimensions. Mansfield, a physicist from England, came up with a mathematical technique that would speed up scanning and make clearer images. Damadian went on to build the full body MRI machine in 1977 and he produced the first full MRI scan of the heart, lungs, and chest wall of his skinny graduate student, Larry Minkoff – although in a very different way to modern imaging.

Working of an MRI machine

        The key components of an MRI machine are magnet, radio waves, gradient, and a super advanced computer. We all know that human bodies are made up of 60% water, and water is magnetic. Each of the billons of water molecules inside us consists of an oxygen atom bonded to two hydrogen atoms that are called as H2O. Small parts of the hydrogen atoms act as tiny magnets and are very sensitive to magnetic fields. The first step in taking an MRI scan is to use a big magnet to produce a unified magnetic field around the patient. The gradient adjusts the magnetic field into smaller sections of different magnetic strengths to isolate our body parts. Take brain as an example, normally the water molecules inside us are arranged randomly. But when we lie inside the magnetic field, most of our water molecules move at the same rhythm or frequency as the magnetic field. The ones that don’t move along the magnetic field are called low energy water molecules. To create an image of a body part, the machine focuses on the low energy molecules. The radio waves move at the same rhythm or frequency as the magnetic fields in an MRI machine.

       By sending radio waves that match or resonate with the magnetic field, the low energy water molecules absorb the energy they need to move alongside the magnetic field. When the machine stops emitting radio waves, the water molecules that had just moved along the magnetic field release the energy they had absorbed and go back to their position. This movement is detected by the MRI machine and the signal is sent to a powerful computer which uses imaging software to translate the information into an image of the body. By taking images of the body in each section of the magnetic field the machine produces a final three dimensional image of the organ which doctors can analyze to make a diagnosis.

“Medicine is a science of uncertainty and an art of probability”. –William Osler

Pradhan Mantri Jan Dhan Yojana

Pradhan Mantri Jan Dhan Yojana which was announced on 2014 has completed its seven years. It has various objectives too. It make sure that people can get access to different services related to finance like you will get access to the credit, insurance and also the pension to those who belongs to weaker section of the society or has low income. This Yojana also helps in using of technology to lower cost and hence wide area of people can get them.

Basically, it’s a national mission for financial inclusion. It will help that you all get access to different financial services like saving and deposit accounts, credit, insurance, pension, remittance too.

Few achievements

PMJDY accounts have grown three time from 14.72 crore in 2015 to 43.04 crore in 2021. If talk about who are getting benefits then it is observed that mostly the women who are enjoying it and it is also found that people are from rural and semi-urban areas too. Deposits under this account has increased upto 6.38 times till 2021. The use of Rupay card has much increased. There are various app too that are created for easy banking. About 5 crore accounts are getting Direct Benefit Transfer under various government schemes.

Impacts And Challenges

Through DBTs, there are very less chances of any leakages. Total security to the account is provided. This yojana has nearly completed its initiative to provide every adults with a bank account. It provides path to the poor so that they can bring their savings into the formal financial system.

But there is lack of physical and digital connectivity to the hilly areas. Sometimes there is technical issues too. Village people don’t want to deposit their money to a far located place. There is still a lack of awareness, knowledge and also skills. There are chances that people can make multiple accounts so that they can get much benefits.

References

Is Bollywood distracting Indian Youth

what is the first thing that comes to your mind when you hear the word Bollywood? An Item number or a random song which is having no meaning. Nowadays most of the Bollywood movies are just filled with item number, a lot of songs with no specific meaning and a repeating storyline. To just be specific, I am not talking about all the movies, I am taking about most of the movies. There are meaningful movies too like Dangal, Neerja, Hichki, Mary Kom etc, that makes sense and gives motivation to the youth for good things.

The Bollywood is actually started decreasing the quality of story, they are just focusing on the songs and weird sense. Without even thinking that what message do they give to the youth who are following them. Most of the movies that are being made now are love story with actually giving no meaning or motivation to the youth.

the youth after watching such movies gets distracted as they feel that they should follow their idols. The actors for the producers should realise their responsibility as they are the role model for many who are following them. They should make movies which have good impact on the youth and increases them to do hard work to achieve their goals.

And the youth too should understand and know to whom to follow and what to watch and not randomly follow anybody. So pick up everything very carefully with the what to watch and whom to follow.