Tag: democracy

Concept of Corporate Social Responsibility (CSR)

 

Corporate engagement with society, also termed corporate social responsibility (CSR), has become a commonly used term in contemporary society and refers to one process by which an organization expresses and develops its ‘corporate culture’ and social consciousness.

CSR has been receiving lots of attention from various backgrounds of researchers worldwide, it has attracted a great deal of attention over the past decade and according to some researchers, has gathered great momentum over the past number of years and is now regarded to be at its most prevalent. Therefore business leaders, government officials, and academics are focusing more and more attention on the concept of “corporate social responsibility”.

Almost all corporate websites/ policies/reports talk about their endeavors for CSR, which has become a way of ensuring that the organization is fulfilling all the obligations towards society and thus is eligible for the license to operate. It assures that the organization can grow on sustainable basis. There are also societal pressures with respect to social issues such as human rights and the environment on the corporations and CSR is widely regarded as the response of corporations to this pressure and according to Bénabou & Tirole (2009), responding to such pressure, business leaders, governments and academics are now also emphasizing the notion of CSR.

In CSR, the central issue is the appropriate role of business that overlaps, almost completely, with its reference area and now business organizations have waked up to the need for being committed towards CSR because the role of businesses in society is no longer focused on creating wealth alone but is also focused on acting responsibly towards stakeholders.

Everyone agrees that firms should obey the law. But beyond full compliance with environmental regulations do firms have additional moral or social responsibilities to voluntarily commit resources to environmental protection. To be specific, why companies do CSR? For this, it is answered that CSR is situations where the firm goes beyond compliance and engages in “actions that appear to further some social good, beyond the interests of the firm and that which is required by law” and it is also due to various reasons such as to attract new investors, part of branding strategy, an obligation from the government and the lists go on. However, CSR does not mean just taking part in charitable activities and events; it means holding the responsibility to develop the society by envisioning future plans for socio-economic justice and be conscious about their responsibility for the welfare of society around them. Therefore, according to Zu & Song (2008), a large number of companies appear increasingly engaged in a serious effort to define and integrate CSR into all aspects of their businesses.

Corporate executives have also encountered demands from multiple stakeholder groups to devote resources to CSR. This may be partially due to the pressure generated by a union of ethics-oriented campaigners including NGOs, anti-capitalism activists, labor unions, and news media; and partially due to the demand for doing so by their customers, employees, suppliers, communities, governments, and even stockholders. Ismail (2011) stated that CSR is supported by the case whereby the government alone is definitely cannot afford to have a sole responsibility in improving the lives of their people as it exceeds their capabilities. If the government is unable to fulfill the increasing demand of their people thus this is where the corporations should support the government. However, those who opposed this statement saw the situation as unfair to the business corporations, such as Friedman’s (1970) famous statement that ‘the only responsibility of a business is to maximize shareholders’ wealth’. But according to Krishnan & Balachandran, companies are beginning to realize the fact that in order to gain strategic initiative and to ensure continued existence, business practices may have to be molded from the normal practice of solely focusing on profits to factor in public goodwill and responsible business etiquettes.

An examination of some of the factors, which have led to the development of the concept of CSR, would be ideal starting ground for the conceptual development of suitable corporate business practices for emerging markets. Krishnan & Balachandran also expressed that in the last twenty years, there has been a sea change in the nature of the triangular relationship between companies, the state and the society.

No longer can firms continue to act as independent entities regardless of the interest of the general public. The evolution of the relationship between companies and society has been one of slow transformation from a philanthropic coexistence to one where the mutual interest of all the stakeholders is gaining paramount importance. Bénabou & Tirole (2009) asserted that CSR is somewhat of a “catch-all” phrase for an array of different concepts.

Public Interest Litigation (PIL)

 

Introduction:

“Public interest Litigation”, in simple words, means, litigation filed in a court of law, for the protection of “Public Interest”, such as pollution, Terrorism, Road safety, constructional hazards etc.

Article 32 of the Indian Constitution contains the tool which directly joins the public with the judiciary. Public Interest Litigation is not defined in any statute or in any act. It has been interpreted by judges to consider the intent of public at large.

Public Interest Litigation means a legal action initiated in a court of law for the enforcement of public interest or general interest in which the public or class of the community have pecuniary interest or some interest by which their legal rights or liabilities are affected.

In the case of People‟s Union for Democratic Rights v. Union of India, it was held that “Public Interest Litigation which is a strategic arm of the legal aid movement and which is intended to bring justice within the reach of the poor masses, who constitute the low visibility area of humanity, is a totally different kind of litigation from the ordinary traditional litigation which is essentially of an adversary character where there is a dispute between two parties, one making a claim or seeing relief against the other and that other opposing such claim or relief. Public interest litigation is brought before the court not for the purpose of enforcing the right of one individual against another as happens in the case of ordinary litigation, but it is intended to promote and vindicate public interest which demands that violations of constitutional or legal rights of large numbers of people who are poor, ignorant or in a socially or economically disadvantaged position should not go unnoticed and un-redressed. That would be destructive of the Rule of Law which forms one of the essential elements of public interest in any democratic form of government. The Rule of Law does not mean that the protection of the law must be available only to a fortunate few or that the law should be allowed to be prostituted by the vested interests for protecting and upholding the status quo under the guise of enforcement of their civil and political rights. The poor too have civil and political rights and the Rule of Law is meant for them also, though today it exists only on paper and not in reality.”

Development of Public Interest Litigation:

A new era of the PIL movement was heralded by Justice P.N. Bhagawati in the case of S.P. Gupta v. Union of India. In this case it was held that “any member of the public or social action group acting bonafide” can invoke the Writ Jurisdiction of the High Courts or the Supreme Court seeking redressal against violation of a legal or constitutional rights of persons who due to social or economic or any other disability cannot approach the Court. By this judgment PIL became a potent weapon for the enforcement of “public duties” where executed in action or misdeed resulted in public injury. And as a result any citizen of India or any consumer groups or social action groups can now approach the apex court of the country seeking legal remedies in all cases where the interests of general public or a section of public are at stake.

It can be evidently seen that the development of public interest litigation has been extremely significant development in the history of the Indian jurisprudence. The decisions of the Supreme Court in the 1970’s loosened the strict locus standi requirements to permit filing of petitions on behalf of marginalized and deprived sections of the society by public spirited individuals, institutions and/or bodies. The higher Courts exercised wide powers given to them under Articles 32 and 226 of the Constitution. The sort of remedies sought from the courts in the public interest litigation goes beyond award of remedies to the affected individuals and groups. In suitable cases, the courts have also given guidelines and directions. The courts have monitored implementation of legislation and even formulated guidelines in absence of legislation.

Merits of Public Interest Litigation:

1. In Public Interest Litigation (PIL) vigilant citizens of the country can find an inexpensive legal remedy because there is only a nominal fixed court fee involved in this.

2. Further, through the so-called PIL, the litigants can focus attention on and achieve results pertaining to larger public issues, especially in the fields of human rights, consumer welfare and environment.

Demerits of Public Interest Litigation:

1. The genuine causes and cases of public interest have in fact receded to the background and irresponsible PIL activists all over the country have started to play a major but not a constructive role in the arena of litigation. Of late, many of the PIL activists in the country have found the PIL as a handy tool of harassment since frivolous cases could be filed without investment of heavy court fees as required in private civil litigation and deals could then be negotiated with the victims of stay orders obtained in the so-called PILs.

2. The framers of Indian constitution did not incorporate a strict doctrine of separation of powers but envisaged a system of checks and balances. Policy making and implementation of policy are conventionally regarding as the exclusive domain of the executive and the legislature. Vishaka v State of Rajasthan which was a PIL concerning sexual harassment of women at work place. The court declared that till the legislature enacted a law consistent with the convention on the Elimination of All Forms of Discrimination Against Women which India was a signatory, the guidelines set out by the court would be enforceable.

3. The flexibility of procedure that is a character of PIL has given rise to another set of problems. It gives an opportunity to opposite parties to ascertain the precise allegation and respond specific issues.

4. The credibility of PIL process is now adversely affected by the criticism that the judiciary is overstepping the boundaries pf its jurisdiction and that it is unable to supervise the effective implementation of its orders. It has also been increasingly felt that PIL is being misused by the people agitating for private grievance in the grab of public interest and seeking publicity rather than espousing public cause.

Landmark Judgements:

1.Peoples Union for Democratic Rights v. Union of India (A.I.R. 1982, S C 1473)-The court now permits Public Interest Litigation or Social Interest Litigation at the instance of “Public spirited citizens” for the enforcement of constitutional & legal rights of any person or group of persons who because of their socially or economically disadvantaged position are unable to approach court for relief. Public interest litigation is a part of the process of participate justice and standing in civil litigation of that pattern must have liberal reception at the judicial door steps.

2. In the Judges Transfer Case – AIR 1982, SC 149: Court held Public Interest Litigation can be filed by any member of public having sufficient interest for public injury arising from violation of legal rights so as to get judicial redress. This is absolutely necessary for maintaining Rule of law and accelerating the balance between law and justice. It is a settled law that when a person approaches the court of equity in exercise of extraordinary jurisdiction, he should approach the court not only with clean hands but with clean mind, heart and with clean objectives.

3. Shiram Food & Fertilizer case AIR (1986) 2 SCC 176 SC: Public Interest Litigation directed the Co. Manufacturing hazardous & lethal chemical and gases posing danger to life and health of workmen & to take all necessary safety measures before re-opening the plant.

4. In the case of M.C Mehta V. Union of India (1988) 1 SCC 471 – In Public Interest Litigation brought against Ganga water pollution so as to prevent any further pollution of Ganga water. Supreme court held that petitioner although not a riparian owner is entitled to move the court for the enforcement of statutory provisions, as he is the person interested in protecting the lives of the people who make use of Ganga water.

Right to Information Act, 2005.

 

Introduction:

The right to Information Act 2005 which came fully into effect on12th October 2005 is one of the most significant legislation enacted by the Parliament in India. It is a major step towards more accountable and transparent government. RTI has been enacted to provide for setting out the practical regime of right to information for citizens to secure access to information under the control of public authorities in order to promote transparency and accountability. The Act will certainly lead to end the culture of governmental secrecy andfulfil its potential as a truly great democracy.

Objective of the Act:

1. To promote transparency and functioning of the government. accountability in the

2. To set up a practical regime for giving citizens access to Information that is under the control of public authorities.

3. To empower the citizens as the law will promote the participation of the citizens in official decisions that directly affect their lives.

4. The effective implementation of RTI Act will build public trust in the government functioning.

5. It will lead to effective and efficient records management technique that is needed to facilitate the provision of information in response to public interest.

What is Right to Information?

Government information is national resource. Neither the particular government of the day nor public officials create information for their own benefits. Government and officials are trustees of this information for the people. The RTI act enables the citizens to obtain access under the law to documents that may otherwise be available only at the discretion of government.

The RTI Act 2005 provides effective access to information for citizens of India, which is under the control of public authorities. This overrides the ―official Secrets Acts and similar laws and rules.

The Act primarily envisages setting out a practical regime of right to information for citizens to secure access to information under the control of public authorities, in order to promote transparency and accountability in the working of every public authority.

Right to Information means the right to information accessible under this Act which is held by or under the control of any public authority and includes the right to: –

(i)             Inspection of work, documents, records.

(ii)           Taking notes, extracts, or certified copies of documents or records.

(iii)         Taking certified samples of material.

(iv)         Obtaining information in the form of diskettes, floppies, tapes, video cassettes or in any other electronic mode or through printouts where such information is shared in a computer or in any other device.

Every information held by or under the control of a public authority is accessible to a citizen, unless information is exempt from disclosure.

What is Accessible under the Law?

Information means any material in any form, including records, documents, memos, e-mail, opinions, advices, press releases, circulars, orders, log books, contacts, reports, papers, samples, models, data material held in any electronic form and information relating to any private body which can be accessed by a public authority under any law for the time being in force.

Features of the RTI Act:

Ø The Act extends to the whole of India except Jammu & Kashmir.

Ø All citizens shall have the right to information, subject to provisions of the Act. The RTI empowers the citizens to ask any question or seek any information from government authorities be it Central, State or Local governments.

Ø It shall apply to Public Authorities which means any authority or body or institution of self-government established or constituted by or under the Constitution; by any law made by the appropriate Government or, any other body owned, controlled or substantially financed directly or indirectly by the appropriate Government, and includes non-government organisation substantially financed by the government.

Ø The Act lays down the machinery for the grant of access to information. The Public Authorities are required to designate Public Information Officer and Assistant Public Information Officer with in the hundred days of enactment to accept the request forms and provide information. The Public Information Officers/Assistant Public Information Officers will be responsible to deal with the requests for information and also to assist persons seeking information.

Ø The Act envisages creation of an independent non-judicial machinery viz, Central Information Commission, State Information Commission. Legal Framework of exercise of powers by the Commission is defined in the Act.

Ø The Act also provides the two- tier Appellate forum. First appeal is to be made to the departmental officer senior to the Public Information Officer. The second appeal is to be made to State Commission.

Ø Fee will be payable by the applicant depending on the nature of information sought.

Ø Time limit has been prescribes for the compliance of information depending upon the information requirements.

Ø Certain categories of information have been exempted from the disclosure under Section 8and 9 of the Act like conduct of International Relations, security of the State, trade and commercial secrets, intelligence agency etc.

Ø Central Information Commission and the State Information Commissions monitor the implementation of the Act and prepare an Annual report to be laid before the Parliament / State legislatures.

Disability Laws in India

 

Concept of Disability:
Disabilities is an umbrella term, covering impairments, activity limitations, and participation restrictions. An impairment is a problem in body function or structure; an activity limitation is a difficulty encountered by an individual in executing a task or action; while a participation restriction is a problem experienced by an individual in involvement in life situations. Disability is thus not just a health problem. It is a complex phenomenon, reflecting the interaction between features of a person’s body and features of the society in which he or she lives.

Disability is a contested concept, with different meanings for different communities. It may be used to refer to physical or mental attributes that some institutions, particularly medicine, view as needing to be fixed. It may refer to limitations imposed on people by the constraints of an albeit society. Or the term may serve to refer to the identity of people with disabilities. It can be said that it is an impairment that may be cognitive, developmental, intellectual, mental, physical, sensory, or some combination of these. It substantially affects a person’s life activities and may be present from birth or occur during a person’s lifetime.

Legal Rights of The Disabled In India:

The Constitution of India applies uniformly to every legal citizen of India, whether they are healthy or disabled in any way (physically or mentally). The Constitution of India secures to the citizens including the disabled, a right of justice, liberty of thought, expression, belief, faith and worship, equality of status and of opportunity and for the promotion of fraternity. The right to Education is available to all citizens including the disabled. The Constitution directs the State to provide free and compulsory education for all children until they attain the age of 14 years. The health laws of India have many provisions for the disabled. Some of the acts which make provision for the health of the citizens including the disabled may be seen in the Mental Act, 1987. Various laws relating to the marriage enacted by the Government for different communities apply equally to the disabled. There are certain circumstances that will disable a person from undertaking a marriage.

They are:

·       When the either party is a lunatic;

·       When the parties are unable to give a valid consent because of the unsound mind;

·       When the parties are within the degree of prohibited relationship.

Under the Succession Act, 1956 which applies to Hindus it has been specifically provided that physical disability or physical deformity would not remove a person from inheriting ancestral property. The rights of the disabled have not been spelt out so well in the labour legislations but provisions which cater to the disabled in their relationship with the employer are contained in delegated legislations such as rules, regulations and standing orders.

Constitutional aspects:-
The Constitution of India has guaranteed full protection to the rights of disabled people. The Preamble of the Constitution contains the concept of social justice and equality of status and opportunity to all the people of India. Article 14 & 16 of the Constitution which guarantee equality of opportunity to all citizen of India. Article 38 of the Constitution which subsides within Directive Principles of State Policy, requires the State to promote the welfare of the people by securing a social order in which social, economic and political justice can inform to all institutions of national life and the State is required to make efforts to eliminate inequalities in status, facilities and opportunities amongst individuals.

Various Statutory legislations In India:

1) Persons with disabilities (PWD) (equal opportunities, protection of rights and full participation) Act, 1995: The Persons with Disabilities (Equal Opportunities, Protection of Rights and Full Participation) Act, 1995 had come into enforcement on February 7, 1996. It is an important step which ensures equal opportunities for the people with disabilities and their full participation in the nation building. The Act provides for both the preventive and promotional aspects of rehabilitation like education, employment and vocational training, reservation, research and manpower development, creation of barrier- free environment, rehabilitation of persons with disability, unemployment allowance for the disabled, special insurance scheme for the disabled employees and establishment of homes for persons with severe disability etc.


2) The Mental Health Act, 1987: The Mental Health Act,1987 was enacted to regulate admissions to psychiatric hospitals and  psychiatric nursing homes of mentally ill-persons who do not have sufficient understanding to seek treatment on a voluntary basis and to protect the rights of such persons while being detained, to protect society from the presence of mentally ill persons who have become or might become a danger or nuisance to others among other provisions.

3) The Rehabilitation Council of India Act, 1992:
It was passed to regulate the man power development programmes in the field of education of persons with special needs. The main objectives are to regulate the training policies and programmes in the field of rehabilitation of people with disabilities, to standardize training courses for rehabilitation professionals and also for ensuring the establishment of rehabilitation centres.

4) The Workmen’s Compensation Act, 1923:
If any injury or accident is caused to the workman in the course of work or employment then his employer has to pay compensation. As per Section 4 of the above Act, where permanent total disablement results from the injury, an amount equal to 60% of the monthly wages of the injured workman multiplied by the relevant factor or amount of twenty thousand rupees whichever is more.

5) Employee’s State Insurance Act, 1948:
Periodical payment shall be made to an insured person suffering from disablement as a result of an employment injury sustained as an employee under this Act and certified to be eligible for such payments by an authority specified in this behalf by the regulations. In India, the disabled citizens have the same rights as other citizens to a descent standard of living and economic security, right to work, education, employment and also right to access and communication.

Decided cases in India:
In Javed Abidi v. Union of India – The Supreme Court bearing in mind the discomfort and harassment suffering by a person of locomotors disability would face while travelling by train particularly to far off places, issued direction to the Indian Airlines to grant persons suffering from locomotors disability to the extent of 80%.

In Chandan Kumar Banik v. State of West Bengal – The Supreme Court has given the order to provide respite to mentally challenged inmates of a hospital in Hooghly district who were being kept chained by the hospital authority to control their unruly and violent behavior.

In National Federation of Blind v. Union Public Service commission – The Supreme Court held that, the UPSC may be directed to allow blind person for appearing the examinations for Indian Administrative and allied services.

In Govt. of NCT of Delhi v. Bharat Lal Meena – The Delhi High Court held that people with disabilities can be appointed as physical education teachers provided they have passed the qualifying examination and undergone the requisite training.

Conclusion:

Disability refers to the disadvantage or restriction of activity caused by the way society is organized which takes little or no account of people who have physical, sensory or mental impairments. As a result such people are excluded and prevented from participating effectively on equal terms in mainstream society. Disability is an unfortunate part of human life which can effect not only the natural way of living but also despair component strength and power.

What are Human Rights?

 

In order to live with dignity certain basic rights and freedoms are necessary, which all Human beings are entitled to, these basic rights are called Human Rights

Human rights demand recognition and respect for the inherent dignity to ensure that everyone is protected against abuses which undermine their dignity, and give the opportunities they need to realize their full potential, free from discrimination.

Human rights are the rights a person has simply because he or she is a human being. Human rights are held by all persons equally, universally, and forever. “All human beings are born free and equal in dignity and rights. They are endowed with reason and conscience and should act towards one another in a spirit of brotherhood.” Kant said that human beings have an intrinsic value absent in inanimate objects. To violate a human right would therefore be a failure to recognize the worth of human life.

Human right is a concept that has been constantly evolving throughout human history. They have been intricately tied to the laws, customs and religions throughout the ages. Most societies have had traditions similar to the “golden rule” of “Do unto others as you would have them do unto you.” The Hindu Vedas, the Babylonian Code of Hammurabi, the Bible, the Quran (Koran), and the Analects of Confucius are five of the oldest written sources which address questions of people’s duties, rights, and responsibilities.

Different counties ensure these rights in different way. In India they are contained in the Constitution as fundamental rights, i.e. they are guaranteed statutorily. In the UK they are available through precedence, various elements having been laid down by the courts through case law. In addition, international law and conventions also provide certain safeguards.

Human rights refer to the “basic rights and freedoms to which all humans are entitled.” Examples of rights and freedoms which have come to be commonly thought of as human rights include civil and political rights, such as the right to life and liberty, freedom of expression, and equality before the law; and social, cultural and economic rights, including the right to participate in culture, the right to food, the right to work, and the right to education. “A human right is a universal moral right, something which all men, everywhere, at all times ought to have, something of which no one may be deprived without a grave affront to justice, something which is owing to every human simply because he is human.”

Human rights are inalienable: you cannot lose these rights any more than you can cease being a human being.

Human rights are indivisible: you cannot be denied a right because it is “less important” or “non-essential.”

Human rights are interdependent: all human rights are part of a complementary framework. For example, your ability to participate in your government is directly affected by your right to express yourself, to get an education, and even to obtain the necessities of life.

Another definition for human rights is those basic standards without which people cannot live in dignity. To violate someone’s human rights is to treat that person as though he or she was not a human being. To advocate human rights is to demand that the human dignity of all people be respected.

In claiming these human rights, everyone also accepts the responsibility not to infringe on the rights of others and to support those whose rights are abused or denied.

Basic Requirements for Human Rights – Any society that is to protect human rights must have the following characteristics –
1. A de-jure or free state in which the right to self-determination and rule of law exist.
2. A legal system for the protection of human rights.
3. Effective organized (existing within the framework of the state) or unorganized guarantees.

Classification – Human rights have been divided into three categories:
1. First generation rights which include civil and political rights.
2. Second generation rights such as economic, social and cultural rights.
3. Third generation rights such as the right of self-determination and the right to participate in the benefits from mankind’s common heritage.

Human rights may be either positive or negative. An example of the former is the right to a fair trial and an example of the latter is the right not to be tortured.

Human rights are fundamental to the stability and development of countries all around the world. Great emphasis has been placed on international conventions and their implementation in order to ensure adherence to a universal standard of acceptability. With the advent of globalization and the introduction of new technology, these principles gain importance not only in protecting human beings from the ill-effects of change but also in ensuring that all are allowed a share of the benefits. The impact of several changes in the world today on human rights has been both negative and positive.

The Impact of Social Media Marketing

 

What is Social Media?

Andreas Kaplan and Michael Haenlein describe social media as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0 and that allow the creation and exchange of user-generated content”.

Social Media contains two words. The first one is “Social” which means interaction, sharing and so on. Another word is “Media” where to say that social media is a medium for publication.

Social media contains a lot of tools and applications which let the users express their opinion, publish articles, sharing videos and so on easily.

Social Media Influence:

According to Sir Andrew Likierman, London Business School Dean, “social media has completely disrupted the way businesses assess their performance”. This statement is completely true because social media is no longer an option but is a must, especially companies that dealing straightly with customers. Some business can completely avoid thinking about social media like wholesalers because they are just dealing with another business. Since social media became more powerful, organization are facing difficulties to measure their performance. They must have specific strategy for social media or even companies could have one special unit that handle feedbacks and responses from user. Any negative feedbacks should grab attention and they have to discuss on how to react with any negative comments. Any negative response from customers will be there on net forever. No way to remove that and because of that, companies that avoid think about social media will lose some customers.

Customers are now become more particular about with whom and from where they are buying products or services. They willing to make online search before making any purchase decision especially for expensive items. Since internet is now more conveniently searchable through smart phones, customer can make search in just a minute. That’s why companies must have social media presence and put some attention to manage customer response and try to convince them that the business is reputable and trusted.

Social media providing big opportunity to organization to build better relationship with clients and providing real one to one communication. They have no better advertising then “word of mouth”. Satisfied customers surely will share to their friends in their social network about their experiences with the particular company. If one person shares their experience to his 400 Facebook friends, and that friends spread that news to their friends, the information moves extremely fast. If a video uploaded in YouTube with attracting title like “Think Twice before you eat XXX”, this video surely will grab thousands or even millions of social medial users. With “Share” function available almost in any site, in just a second we can share anything to social media community.

One of the main reasons that we must use social media is because our competition is using that daily as marketing strategy. Another big reason why a business should use social media because their customers and future customers are using it. A lot of people have at least one social media account like Facebook, YouTube and so on. A business should present their brand where customers are. Traditionally we can see people open shops at crowd places like in shopping mall and so on. The same case here where a business should present in crowd place like social media. Millions of people using that every day.

Some Fail Stories of Businesses When Using Social Media:

In 2012, giant car manufacturer Toyota launched Camry Effect Campaign on Twitter to promote Camry. They had created number of Twitter account. This campaign was designed for directly communicating with users but what happen is, big number of users start to accuse Toyota for their bombarding and spamming marketing then with many unsolicited messages. As response Toyota suspended their accounts. Until now this campaign is well known as fails campaign. The main problem with this campaign is, not because Toyota Spamming but the content of the messages that they send out were not attracting. They also were sending same messages content over and over. They were only sending promotional messages which did not help to build relationship with users.

Advantage of Social Media for Business:

The advertising cost is much more cheaper then traditional advertising and promotional activities. Social media also gives full value for every penny they spend. Traditional advertising only shows the brand to the customer but with social media company can build long term relationship through “Like” function and can get their email address for sending future emails.

Future customer able to find our brand through many channels like sharing activities, news, search engine search result and so on which gives company free advertising. Social media can bring huge amount of traffic to their content especially when that content is grabbing their attention. This is what we can call free traffic or free customers.

Social media allows customers to express their experiences to others. A satisfied customer surely will bring another new customer through sharing experience activity. Companies will improve their products and services to customers.

Disadvantage of Social Media for Business:

A successful online presence especially in social media, a company needs an experienced team which can improve companies’ reputation. Social media becomes unique and able to drive a lot of sales when they engage with their customers. This mean they have to reply messages, comments and so on. Pushing sales without engaging with customers or not responding to negative feedback will damage the companies’ reputation. Organization also must produce new contents and always find out ways to overcome to any negative feedback.

Wrong online presence strategy will damage the companies’ reputation and put them at a viral social disadvantages. Any mistake they companies make in front of thousand of fans or social media members will result in big reputation impact. So, companies must be careful when performing social media campaign.

Using social media marketing and advertising campaign could be more time consuming because companies would have to watch out every activity in the social media.

Conclusion:

Social media gives deep impact to the business world. Today from small companies to big giant companies. Social media landscape is big and the system and technology are continuously growing and changing everyday. Companies who are using and present in social media are enjoying big benefits. Social media is no longer an option but is a must especially companies that dealing straightly with customers. Social media promises a lot of opportunities and challenges, so organization must prepare themselves for facing it.

Is Media a fourth pillar of democracy?

16 December 2012: A severe assault and murder, prevalently known as “NIRBHAYA GANG-RAPE CASE”, shocked the country. A student, in Delhi, was coming back to home, late night, with a companion. Shockingly, when they couldn’t discover a vehicle late night, they took a transport, which had just six individuals other than them. She was severely assaulted by these six who were tanked, including one who was under 18 years and was generally ruthless among all. Her companion was additionally beaten and left oblivious. Them two were tossed out of the transport, stripped, after the episode. This case offended individuals and entire country saw numerous fights and rallies. Introductory numbness of the individuals passing by and organization intensified the circumstance. Media assumed an essential job for this situation. This weight made by individuals and media got a critical change Indian enactment on Rape cases. It corrected Justice Juvenile Act, and decreased the age bar from 18 to 16, to be considered as a grown-up. Government in association spending plan 2013, given to setting up a Nirbhaya budget. Comparative cases are the ongoing Unnao assault case, Kathua assault case. These cases made a great deal of revisions in different acts like JJ act, POCSO act.

KM NANAVATI versus Province of Maharashtra is another milestone choice, which got a ton of media inclusion and the jury was supposed to be impacted by it. KM NANAVATI was a maritime official. At the point when he came back from a task, he finds about his wife affair with  Prem ahuja, who expected to wed her. He leaves his wife, Sylvia and their child at a theater and went to go up against Prem Ahuja. He asks Prem if he accepts Sylvia and take care of their child, which Prem refuses. In this heated moment, Nanavati shot him dead.

Nanavati was at first announced “not guilty” by a jury however later Bombay high court condemned him to life detainment. In any case, later, vijayalaxmi pandit, recently selected senator absolved Nanavati. This case obviously shows how media’s essence can impact the free organ of Indian democracy- judiciary.

At the point when we consider characterizing democracy , a crucial definition that comes in our psyche is the one which was given by Abraham Lincoln at his popular Gettysburg address. He portrayed democracy as “of the individuals, for the individuals and by the individuals”. The essential thought behind popular government is individuals practicing power. They are the preeminent position.  Associating individuals gets significant at this stage. With increment being used of innovation, individuals are having better associations. Online networking is perhaps the best stage for it. From discussions to offering thoughts and perspectives, different instructive, wellbeing and different applications, media is exceptionally critical. Digitalization and innovation has reached to pretty much every edge of the world. This utilization has carried individuals to a typical foundation of correspondence. They can either interface in local or worldwide dialects. Media isn’t just about reporting.

In any case, in ongoing decades, media is viewed as a lessened organ of majority rules system. It has lost its believability. News channels order themselves as per either ideological group. They, rather than introducing reality, continue charging each other for either issues. More often than not, these channels show insignificant and strange stuff. At the point when they speak to the national TV, they have more noteworthy desires. The method of introduction now and then befuddles the crowd about the phoniness, the suppositions and reality.  Horde lynching cases in news, due to whatsapp counterfeit news is another issue to be centred around. This is upsetting that individuals are moved by these phony news, harming guiltless lives. This is darker side of web-based social networking. Media probably won’t be exclusively answerable for it, yet absence of mindfulness is. Viable utilization of this stage to make mindfulness can maintain a strategic distance from such occurrences.  Now and again political nearness enormously influences the self-governance of press. Media is intended to contact individuals without biasness. At the point when limitations forced, it may adversely influence the working of this body.It keeps a check and parity on government choices. Its self-governance is its quality, giving, it too, requirements to possibly be kept an eye on its activities.

It is as yet as amazing as it was before. Limitations have consistently been forced in past. It generally had a few downsides. Be that as it may, it ought to consistently serve the individuals, the individuals who really oversee. Media has consistently assumed dynamic job in covering numerous issues in past. It has secured touchy issues yet in addition brought and still carries our thoughtfulness regarding issues that we are either unconscious about or oblivious towards them. It has consistently been persuasive. In the event that it presents phoniness, that as well, is acknowledged by individuals. This is the place it has lost its actual sense and believably. It should adhere to its basic standards. Right off the bat, it should consistently table reality without outside impact. Also, it ought to abstain from advancing irrational stuff. It ought not overlook the intensity of pen. It is consistently the fourth mainstay of vote based system keeping a hold on working of other three columns the official, the enactment and the legal executive. We have seen in nirbhaya case how revisions occurred after the occurrences and in Nanavati case, how it, for some time, affected the legal executive. These cases would have gone unnoticed without media-support. Incredible elites have dreaded the intensity of media. Kailash sengar, primary charged BJP MLA in Unnao assault case, was removed out of the gathering after individuals shock and media pressure. This weight on influential individuals and political offices mirrors the quality of media. Yet, there exists nothing without defects. With such an impact and quality, it is still significant mainstay of our vote based system. We can see the critical change that it brought till date.

Censorship of the Internet

 

Nowadays, the internet has been gaining its popularity at an amazing rate. The internet has become an important communicative tool, which brings significant convenience and efficiency for people. However, the internet also has severe weakness. Although the internet is comprehensive and the internet is not easy to limit, many countries are working on the censorship of the Internet. The issue of internet censorship is a complex and controversial one. As a matter of fact, the censorship of the internet is a double-edged sword. The censorship can work in some instances, but in others it can be detrimental to society.

The internet censorship can be a protection measure. As the internet is open and comprehensive, the quality and authenticity of internet information is questionable. There are a lot of undue materials online, such as pornography and violence, which undoubtedly exerts a negative influence on people especially children physically and psychologically. Although there are several laws which regulate the illegal information and illegal activities, the laws are not complete enough to regulate all the illegal or immoral activities. It is very hard to charge a person for internet crimes, especially if the person is from a foreign website. Thus, the illegal activities and undue information are still rampant on the internet. Thus, internet censorship is needed for internet regulation. The censorship of internet can cleanse the internet information and protect people to some extent.

The censorship of internet can filter the inappropriate information online and protect children from disturbing websites, such as, child pornography, sexual violence and detailed instructions in crime or drug use. The undue internet information may weaken children’s moral consciousness and pollute children’s soul. Thus, the undue websites can have a severely bad effect on the healthy growth of children or even cause adolescent crime. However, children are easy to contact undue internet information. Since parents can not monitor the web pages that children browse in any time and at any place, the censorship of internet can help the parents to filter undue websites for children and protect them from the misguidance and negative influence of internet.

The censorship of internet can help women. In order to get more click rate and benefits, many “adult” websites advocate violent sexual abuse of women. Many women suffer from the hell made by the internet because the internet makes them sold into slavery through the international sex trade. The censorship of internet can block access to these websites, regulate or even shut down some of these websites, and thus reduce the sexual exploitation of women in the internet. Thus, the censorship of internet can protect women to some degree.

The censorship of internet can guard people from the disturbing email spam. For many net citizens, junk email is a troublesome problem. Some junk emails may have malware, and the malware will be activated when net citizens open the email. Some junk emails may be phishing schemes that attempt to steal net citizens’ identity and threatens the economic safety and privacy. Some junk emails may be fraudulent schemes or offensive material. Besides, there are a lot of annoying unsolicited advertisements. Spam filters can block junk emails for net citizens and make their internet life more safe and simple.

The censorship of internet can protect the privacy life of people. Besides, there are some net citizens or websites that make a malafide use of internet to diffuse others privacy, like other’s private video, private pictures and so on. The censorship of internet can prevent these duly. Thus, sometimes, in order to protect the privacy of people, the censorship of internet is necessary.

The censorship of internet can protect people’s economic interest. Some internet information can threaten people’s economic interest. Internet banking frauds happens frequently. The censorship of internet can filter a great deal of fraudulent information in the internet and enhance the supervision and control of internet banking. Due to internet censorship, a great number of financial frauds, phishing, identity thefts, credits card thefts and many other illegal activities are prevented. Therefore, the economic loss of internet users are reduced or avoided.

The censorship of internet can decrease internet violence and protect people’s personal security. In India or even the whole world, internet bullying and violence has become a serious issue. There are many suicide cases caused by internet bullying. The internet users are anonymous and the information spread fast on the internet. Some users take advantages of internet to carry on internet violence. The users may slander, abuse others and expose others’ privacy, which will bring about great harm to the victims. Some websites make use of internet illegally, which will give rise to baneful influence and threaten people’s life security. Internet murders happen. Through social networking sites, internet users deceive and murder other users. There are some suicide websites that abet suicide, communicate suicide knowledge and provide suicide methods. The occurrence of all these incidents and similar incidents make the internet censorship necessary. Internet censorship can prevent unjustified defamation, limit internet violence and protect people’s life security.

The censorship of internet can help to protect social stability and national safety. Since the internet censorship can help to curb the large number of illegal activities and internet crimes, it is good to the stability of society.

The Internet and Social Connection.

 

Today, the Internet is one of the most powerful tools throughout the world. The Internet is a collection of various services and resources. The Internet or the World Wide Web is indeed a wonderful and amazing addition in our lives. The Internet can be known as a kind of global meeting place where people from all parts of the world can come together. It is a service available on the computer, through which everything under the sun is now at the fingertips of anyone who has access to the Internet. A human brain to our eyes appears approximately six inches in size only but inside this little bowl hidden an ocean of ideas and thoughts. Internet is not that little word as is generally understood but actually it is the name of whole computer world’s universe which is carrying with it sea of knowledge and information that deals with each and every topic that exists on the face of the earth.

Today, Internet is providing everyone peculiar knowledge and information that one needs. The internet has allowed our world to become a globally connected network that advances knowledge everyday.

The last few years in the society have seen incredible changes technologically and culturally. Life has become increasingly easier as machines designed to improve living standards proliferated. Computers have brought so much information home that many students do all their research from the comfort of their desktop. Socially the changes have been just as great, though perhaps not always for the better. Overall, people are feeling less connected to one another than ever before.

Many sociologists subscribe to the belief that the internet, in-home computer usage and widespread availability of virtual access, are transforming modern social and economic life. Problematic to these issues, however, is whether the changes have been beneficial or detrimental.

If people were to use the Internet primarily for entertainment and information, the Internet’s social effects might resemble those of television. However, research has shown that interpersonal communication is the dominant use of the Internet at home. That people use the Internet mainly for interpersonal communication, however, does not imply that their social interactions and relationships on the Internet are the same as their traditional social interactions and relationships, or that their social uses of the Internet will have effects comparable to traditional social means of communication

ADVANTAGES OF THE INTERNET:

In fact, the advantages out-weigh the disadvantages. The most common thing the Internet is used for is research. Children and students are among the top people who use the Internet for research. Today, it is almost required that students use the Internet for research. Thirty percent of teachers give assignments requiring research from the Internet. In the classroom, sixty-six percent of teachers use the Internet to teach. The Internet has become one of the biggest sources for research. Almost everyday, research on medical issues becomes easier to locate. Web sites have become available for people to research diseases and talk to doctors online at sites.

Another popular thing to do on the Internet is to check out the news. Almost all local news can be obtained through the Internet.  Shopping online has also become a huge success and is considered a great advantage of the Internet. No matter what people are shopping for, it can be found on the Internet. People do not even have to leave their homes. A few companies have collected millions of dollars using the Internet for selling. Clothing is probably one of the most bought items online. Almost every major clothing store has its on Web site. Just one click of the mouse on the items they want to purchase and the items are delivered to their front door.

DISADVANTAGES OF THE INTERNET:

Despite all of these advantages of the Internet, there are numerous disadvantages. Many fear the Internet because of its disadvantages. They claim to not use the Internet because they are afraid of the possible consequences or are simply not interested. People who have yet connected to the Internet claim they are not missing anything. Today technological society must realize, it is up to them to protect themselves on the Internet.

Children using the Internet have become a big concern. When children are online, they can easily be lured into something dangerous. When children talk to others online, they do not realize they could actually be talking to a harmful person. Most parents do not realize the dangers involved when their children log onto the Internet.

Another major disadvantage of the Internet is privacy. Electronic messages sent over the Internet can be easily snooped and tracked, revealing who is talking to whom and what they are talking about. People should become aware that the collection, selling, or sharing of the information they provide online increases the chances that their information will fall into the wrong hands. Consequently, they will become a victim of identity theft, one of the worst privacy violations with potentially devastating financial consequences. When giving personal information on the Internet, people should make sure the Web site is protected with a recognizable security symbol. On the other hand, this does not mean they are fully protected because anyone may obtain user information.

Today, not only are humans getting viruses, but computers are also. Computers are mainly getting these viruses from the Internet.

The Impact of 'Racism' on the society

Racism is the prejudice, discrimination, or antagonism directed against someone of a different race based on the belief that one’s own race is superior. It is the belief that all members of each race possess characteristics, abilities, or qualities specific to that race, especially to distinguish it as inferior or superior to another race or races. Racism may be defined as the hatred of one person by another — or the belief that another person is less than human — because of skin color, language, customs, place of birth or any factor that supposedly reveals the basic nature of that person. Anything that might be used to discriminate against a group or an individual that is not under one’s own control falls in the domain of racism. Ethnicity, race, religion, region and language are some of the few factors that people use to discriminate against other people. It has influenced wars, slavery, the formation of nations, and legal codes.

A person that believes in the idea of racism, that humans are somehow divided into exclusive biological entities and can be termed inferior or superior to each other on the basis of certain biological traits, are leaches that are depriving our societies of countless extraordinary and brilliant individuals. People are termed incapable or unqualified for something just because of their race despite after decades and decades of research, science has been unable to provide a single concrete proof that supports these claims. Racism has existed throughout human history. From the abuse of Native Indians, “The Redskins”, to the horrifying atrocities suffered by the African Americans, “The Blacks” or “The Negroes”, at the hands of the self-proclaimed superior race, are all part of the history of this vile and abusive belief. All of these victimized groups had no other fault than to not share a skin color with other people. Racism has been employed as powerful weapons repeatedly, for encouraging fear and hatred in others in times of conflict and war, and even during economic downturns. 

Racism causes harm to those who are on the receiving end. It hurts individuals, communities and our society. People are not born with racist ideas or attitudes; rather racism is something that is learned. People often associate racism with acts of abuse or harassment. However, it does not need to involve violent or intimidating behavior.

Racism can be revealed through people’s actions as well as their attitudes. It includes all the barriers that prevent people from enjoying dignity and equality because of their race. Racism has existed in all areas and at all times where different races or cultures of humans have encountered each other. Research indicates that the places where racism is exercised often include the local neighborhoods, shops, and in the workplaces. It can emerge in other spaces such as on public transport, sporting events or at schools. Expressions of racism can also be found in media. This happens when, for example, racial groups are represented in an unfair or negative light in news reports or commentary. Many regard the lack of cultural diversity represented in media as another form of racism.

In recent years, racism has even translated to a problem online. Whether it is offensive comments on social media, inflammatory memes or hateful videos, cyber-racism has had a significant impact on the growth of racist attitudes in different ethnic groups. Those spreading such racist impulses often do so under the comfortable veil of anonymity. It is an unfortunate legacy of ancient days that humans are still inclined to judge groups by surface appearances. Therefore, it must be abated and minimized at all costs, as soon as possible, lest it halt our development even further.

Cyber Bullying is a serious problem!


Internet and mobile phones have become an inseparable part of our lives. When the internet was out, there were restrictions on its usage that were imposed on children by the parents almost everywhere. At least they would use it under an adult’s supervision. Now that the use of the internet has become inevitable because of the school requirements and its necessity in the making of assignments and projects, parents really can’t help but make it accessible for their children.

Since we all are aware of the risks and dangers of cell phones and the internet entail, we ensure that they don’t adversely impact our children and their vulnerable brains. Are the web restrictions like age gate, safe search and family filters enough to keep our kids protected from every kind of possible harm in the cyber world? Do we only need to worry about that inappropriate content on the internet or there are other things too?

“Cyber bullying is a term used for bullying kids using technology including digital or social media. It involves the use of harassment, threat, and provocation that leave a negative impact on the mind, mood and overall psychological position of the child. It occurs in kids and teens and normally young children of all age groups. In adults, the same acts constitute a legally punishable crime known as cyber-stalking or cyber-harassment.”

Misuse of your child’s photos, messages or any other thing on digital media, any messages or calls that tend to scare your child out of their wits, acts like calling names, causing embarrassment and insult, faking identities etc., all are acts of cyber bullying. Most victims of cyber bullying don’t share their grief with their parents or teachers. According to a recent study, 1 in every 4 children encounters cyber bullying.

The consequences of cyber bullying vary from child to child. Some children are not that seriously affected by it while others can develop conditions like depression, anxiety, and disorders involving high stress. In some rarely reported cases, some children have even committed suicides that were either provoked by cyber bullying or merely attempted to get rid of it.

It’s not really difficult to spot if a child is being bullied online if we’re smart enough and know our children. Cyber bullying can result in increased distress for the victims along with increased anger and frustration. They will vent this out on various occasions, and it might force them to get addicted to the virtual world where they can have several identities to hide their real one.

The victims will automatically have lower self-esteem since that is the sole purpose of bullying. Prolonged bullying will lead to severe withdrawal from their family and friends. They will begin favoring isolation most of the time and indulging in harmful activities like drugs and alcohol.

Cyber bullying is a serious issue, and it can be truly horrific to go through such a difficult period. Staying strong and fighting back is the only option against these bullies. It’s possible to get over it and live your life again. Seeing a counselor can help the victims handle the incident in a better and a safe way. Life does not get over if you are a victim of cyber bullying and it is possible to fight back.

Role of media in democracy

Democracy means  A system of government in which all the people of a country can vote to elect their representatives. Media came into existence in 1780 with the introduction of a newspaper namely ˜The Bengal Gazetteâ™ and since then it has matured leaps and bounds. It has been playing a very important role in shaping human minds.

Role of media

Media plays a crucial role in shaping a healthy democracy. It is the backbone of a democracy. Media makes us aware of various social, political and economical activities happening around the world. It is like a mirror, which shows us or strives to show us the bare truth and harsh realities of life.

The media has undoubtedly evolved and become more active over the years. It is the media only who reminds politicians about their unfulfilled promises at the time of elections. T.V news channels  excessive coverage during elections helps people, especially illiterates, in electing the right person to the power. This reminder compels politicians to be upto their promises in order to remain in power.

Television and radio have made a significant achievement in educating rural illiterate masses in making them aware of all the events in their language. Coverage of exploitative malpractices of village heads and moneylenders has helped in taking stringent actions against them by attracting governments attention.

The media also exposes loopholes in the democratic system, which ultimately helps government in filling the vacuums of loopholes and making a system more accountable, responsive and citizen-friendly. A democracy without media is like a vehicle without wheels.

In the age of information technology we are bombarded with information. We get the pulse of the world events with just a click of a mouse. The flow of information has increased manifolds. The perfect blend of technology and human resources (journalist) has not left a single stone unturned in unearthing rampant corruption in politics and society . Thanks to technology that has brought a kind of revolution in journalism.

Impact of media

The impact of media is really noteworthy. Excessive coverage or hype of sensitive news has led to communal riots at times. The illiterates are more prone to provocations than the literates. Constant repetition of the news, especially sensational news, breeds apathy and insensitivity. For instance, In Dhananjoy Chatterjee case, the overloaded hype led to death of quite a few children who imitated the hanging procedure which was repeatedly shown in most of the T.V. news channels. There is a plethora of such negative impacts. Media should take utmost care in airing or publishing such sensational news.

Commercialization has created a stiff competition in media. In order to outdo each other print media has often gone one step further in publishing articles, cover stories, etc.
Media experts say this is one of the means of attracting readers who are glued to T.V. news channels, which have cropped up swiftly in a recent past and they believe this is a cheap form of journalism.

Conclusion

No one is perfect in this world and so is the media. Here I am not degrading the media, rather I would say there is still a lot of scope for improvement by which media can raise upto the aspirations of the people for which it is meant. I cannot think of a democracy without active and neutral media. Media is like a watchdog in a democracy that keeps government active. From being just an informer it has become an integral part of our daily lives. With the passage of time it has become a more matured and a more responsible entity. The present media revolution has helped people in making an informed decisions and this has led to beginning of a new era in a democracy.