Tag: sales

Power of B2B sales

Power of B2B sales

 

Although the majority of us image a lone customer at a store
when we hear the word “sales,” the majority of revenue money comes
from other businesses. B2B sales are predicted to produce around 3 times as
much revenue as B2C sales by 2023.

 

As a result, it’s critical for organizations to understand
B2B sales, the finest B2B strategies, and how B2B and B2C sales differ on the
basis of their life cycles and process.

 

What happens in a B2B sale?

 

B2B sales are also known as “business-to-business”
sales. One of these sales is any transaction in which a company sells products
or services to a company other than a consumer (B2C, or business-to-consumer
sales). Inside sales is another name for them that is occasionally used.

 

Even though many of their marketing strategy are similar,
B2B sales are more difficult and significant than B2C sales in such a variety
of ways. Since B2B sales usually have bigger prices and sizes, they are much
more important to the selling organization. Even while a single $20 B2C sales
loss is unfortunate, it can easily be made up for. A $200k B2B sale gone wrong
can drastically change a company’s direction.

 

Additionally, whereas a B2C sale often relies on persuading
just one customer to buy, a B2B sale frequently involves convincing an entire
team or management office. Dealing with multiple decision-makers can extend and
complicated the B2B sales cycle in contrast to the conventional B2C
transaction.

 

Due to these issues, understanding B2B sales models,
tactics, and strategies is essential.

 

B2B sales strategies

 

Although B2B and B2C sales have several distinctions between
one another, these sales strategies have many characteristics. Despite the
overwhelming number of sales strategies accessible, there are three crucial
ones that are revitalizing the modern market and changing how successful
organizations strategize.

 

All three of these strategies take into account the most
important aspect of B2B sales—the reality that you are selling to several
decision-makers at once.

 

Let’s look more attentively at:

 

• Coordinating marketing and sales

 

• Social selling

 

 •Content marketing

 

Influence of B2B sales

 

Despite years of corporate propaganda about putting the
client first, customers are now prioritizing themselves. Because of technology,
consumers’ expectations of businesses have radically changed. If people find it
impossible to conduct studies, explore, and operate a business whenever and
whenever they like, better opportunities are just a click away.

 

B2B companies are quickly changing to stay up. In fact,
according to 77% of sales leaders, their company’s digital transformation has
accelerated since 2019. This is even more important during a pandemic because
salespeople and customers can’t easily communicate in person.

 

This challenging tendency has, per a Salesforce Research,
become the new normal for B2B companies. The majority of B2B users polled (72%)
believe they will experience a B2B website similarly to a consumer website. And
astute businesspeople are rising to the occasion; the majority of top
management of high-performing companies claim that encouraging customer
engagement is a fundamental tenet of their business ethics.

 

In 72% of situations, business buyers say they expect to
have a basis for comparison on a B2B site as they would on a consumer one.

 

This is demonstrable proof that corporate clients today
deserve a commerce environment that is just as user-friendly as what they get
in the retail sector. Additionally, it demonstrates how standards can indeed be
elevated further because business relationships are typically more intricate
than those with consumers. These advances, which are discussed in this
guidebook, are changing the interaction between sales organizations and
clients. By fusing data, analysis, and cloud-based commerce technologies, the
top-performing companies are taking advantage of this transitory phase as a big
opportunity to create a digitalized user experience that offers them a distinct
competitive advantage.

 

Introduction to SEO

Introduction to SEO

Search Engine Optimization, more commonly referred to as SEO, is one of the most crucial aspects of marketing. As such, if you’re working to market your blog or your business, you need to know what SEO means and what the rules and ways of SEO success are. While a successful SEO strategy isn’t an exact science, and its practice has been challenged on many fronts throughout the years, knowing the basics is still important to an effective marketing campaign.


What is SEO?

SEO refers to the process of making a website more visible on a search engine’s results page. To clarify, a great SEO strategy will put a company’s website at the top of the list on a Google search page, therefore increasing the likelihood that people will visit the site. Search engines strive to provide the most relevant results for a person conducting a search, so that when a person runs an internet search for “cupcakes,” the first thing to appear isn’t a cookie shop, but a bakery that specializes in cupcakes as well as a definition of the dessert. In other words, SEO helps to make a search relevant to the user and can be critical in driving traffic to your site.


Search engines work by searching the Internet to find text that meets certain criteria. This text is known as keywords and refers to the most important theme(s) of the website, company, or product. Scouring the online world to find keywords are why, as in the example above, a search for “cupcakes” yields a result of multiple pages about cupcakes, not cookies. Other important things that a search engine uses to rank a website include titles, headings, and links that make up the content of a website’s pages. Search engines also employ search engine indexing to find, digest, and store the content of a website. A search engine index refers to the set of data that’s used to base a final search result on.

The Importance of Keyword Research

Another important part of an SEO introduction is understanding the significance of keywords. We explained above that keywords are the specific words or set of words that best describe the theme or overall concept of an idea, website, business, or product. Keywords are the words that people use when conducting a search, and should be words that are included in the content of your webpage. Choosing the right keywords can help to drive traffic to your site, attract potential customers, and greatly improve your SEO ranking.

When deciding what keywords you should include in your text, you should consider things such as the relevancy of the keyword(s) to your website and company, as well as the competitors that are using the same keyword(s) (you can check this by running a quick Google search of chosen keywords yourself, and seeing what sites appear at the top of the list). To discover the value of your keywords, you can buy a sample campaign from Google AdWords, which will allow you to test the traffic generated by your chosen keywords. If all three things are in check—the keywords are relevant to your website, competitors are experiencing success with similar keywords, and a sample campaign yields high traffic—you should feel confident in moving forward with the keywords.

SEO Tools and Services

Although an SEO introduction is a fantastic place to start, as your marketing initiatives develop, you might want to think about acquiring additional SEO products and services. These resources are frequently made available by the search engines themselves, including Google’s Google Analytics, Google Webmaster Tools, Google AdWords Keywords Tool, Google Alerts, Google Trends, DoubleClick Ad Planner, Google Page Speed, Google Site Map, and others.


In addition to the tools offered by Google, you may also investigate additional internet tools or even employ a business that specializes in SEO marketing to build and optimize your website.

Council raises GST on low-cost footwear, garments to 12%

In its first physical meeting in two years, the GST Council on Friday effected several long-pending tweaks in tax rates including an increase in the GST levied on footwear costing less than ₹1,000 as well as readymade garments and fabrics to 12% from 5%.



The new rates on these products, a decision on which had been deferred by the Council over the past year owing to the pandemic’s impact on households, will come into effect from January 1, Finance Minister Nirmala Sitharaman said.

The Council approved a special composition scheme for brick kilns with a turnover threshold of ₹20 lakh, from April 1, 2022. Bricks would attract GST at the rate of 6% without input tax credits under the scheme, or 12% with input credits.

While this will please States like Uttar Pradesh that had sought a special scheme for brick kilns, a decision on extending such a scheme for other evasion-prone sectors like pan masala, gutkha and sand mining was put off.


The Council also decided to extend the concessional tax rates granted for COVID-19 medicines like Amphotericin B and Remdesivir till December 31, but similar sops offered by the Council at its last meeting in June for equipment like oxygen concentrators will expire on September 30.

The GST rate on seven more drugs useful for COVID-19 patients has been slashed till December 31 to 5% from 12%, including Itolizumab, Posaconazole and Favipiravir. The GST rate on Keytruda medicine for treatment of cancer has been reduced from 12% to 5%.

Life-saving drugs Zolgensma and Viltepso used in the treatment of spinal muscular atrophy, particularly for children, has been exempted from GST when imported for personal use. These medicines cost about ₹16 crore, Ms. Sitharaman said.

Food delivery tax shift:
The Council also decided to make food delivery apps like Swiggy and Zomato liable to collect and remit the taxes on food orders, as opposed to the current system where restaurants providing the food remit the tax.

Revenue Secretary Tarun Bajaj stressed this did not constitute a new or extra tax, just the tax that was payable by restaurants would now be paid by aggregators. Some restaurants were avoiding paying the GST even though it was billed to customers.

“The decision to make food aggregators pay tax on supplies made by restaurants from January 1, 2022, seems to have been done based on empirical data of under reporting by restaurants, despite having collected tax on supplies of food to customers,” said Mahesh Jaising, Partner, Deloitte India.

“The impact on the end consumer is expected to be neutral where the restaurant is a registered one. For those supplies from unregistered, there could be a 5% GST going forward,” he added.

Aircraft on lease:
The GST Council has exempted Integrated GST levied on import of aircraft on lease basis. This will help the aviation industry avoid double taxation, the Finance Minister said, and will also be granted for aircraft lessors who are located in Special Economic Zones.

Goods supplied at Indo-Bangladesh border haats have also been exempted from GST.