Tag: Services

Poverty

Poverty! Poverty is lack of food, Poverty is lack of shelter, Poverty is being sick and can not afford medicines, Poverty is knowing how to read but can’t afford going to School, Poverty is being unemployed. And Poverty is lack of representation and freedom.Poverty has so many faces, and can describe in different ways. Most often, poverty is a situation people want to escape.

We have to take the step to reduce poverty so that many more may have enough food to eat, adequate shelter to cover their head, access to education and health.Overpopulation and underdevelopment in the country is the main cause for poverty. The birth rate in India is very high and the former has taken the measure of the ‘one child policy’ to change the situation, but the latter has not made any effort yet.

Underdevelopment is another reason, the country do not have enough economic growth to support their growing populations.Poverty in India can eradicate with some effective programmes, just need a joint effort from everyone not only from the government. Government of India should make effective policies aiming to develop rural areas through the key components like primary education, population control policies, family welfare, job creation and many more.

We can define poverty as the condition where the basic needs of a family, like food, shelter, clothing, and education are not fulfilled. It can lead to other problems like poor literacy, unemployment, malnutrition, etc. A poor person is not able to get education due to lack of money and therefore remains unemployed. An unemployed person is not able to buy enough & nutritious food for his family and their health decline. A weak person lacks the energy required for the job. A jobless person remains poor only. Thus we can say that poverty is the root cause of other problems.

How Poverty is Measured?

For measuring poverty United nations have devised two measures of poverty – Absolute & relative poverty.  Absolute poverty is used to measure poverty in developing countries like India. Relative poverty is used to measure poverty in developed countries like the USA. In absolute poverty, a line based on the minimum level of income has been created & is called a poverty line.  If per day income of a family is below this level, then it is poor or below the poverty line. If per day income of a family is above this level, then it is non-poor or above the poverty line. In India, the new poverty line is  Rs 32 in rural areas and Rs 47 in urban areas.

Causes of Poverty

According to the Noble prize winner South African leader, Nelson Mandela – “Poverty is not natural, it is manmade”. The above statement is true as the causes of poverty are generally man-made. There are various causes of poverty but the most important is population. Rising population is putting the burden on the resources & budget of countries. Governments are finding difficult to provide food, shelter & employment to the rising population.

The other causes are- lack of education, war, natural disaster, lack of employment, lack of infrastructure, political instability, etc. For instance- lack of employment opportunities makes a person jobless & he is not able to earn enough to fulfill the basic necessities of his family & becomes poor. Lack of education compels a person for less paying jobs & it makes him poorer. Lack of infrastructure means there are no industries, banks, etc. in a country resulting in lack of employment opportunities. Natural disasters like flood, earthquake also contribute to poverty.

In some countries, especially African countries like Somalia, a long period of civil war has made poverty widespread. This is because all the resources & money is being spent in war instead of public welfare. Countries like India, Pakistan, Bangladesh, etc. are prone to natural disasters like cyclone, etc. These disasters occur every year causing poverty to rise.

Ill Effects of Poverty

Poverty affects the life of a poor family. A poor person is not able to take proper food & nutrition &his capacity to work reduces. Reduced capacity to work further reduces his income, making him poorer. Children from poor family never get proper schooling & proper nutrition. They have to work to support their family & this destroys their childhood. Some of them may also involve in crimes like theft, murder, robbery, etc. A poor person remains uneducated & is forced to live under unhygienic conditions in slums. There are no proper sanitation & drinking water facility in slums & he falls ill often &  his health deteriorates. A poor person generally dies an early death. So, all social evils are related to poverty.

Government Schemes to Remove Poverty

The government of India also took several measures to eradicate poverty from India. Some of them are – creating employment opportunities, controlling population, etc. In India, about 60% of the population is still dependent on agriculture for its livelihood. Government has taken certain measures to promote agriculture in India. The government constructed certain dams & canals in our country to provide easy availability of water for irrigation. Government has also taken steps for the cheap availability of seeds & farming equipment to promote agriculture. Government is also promoting farming of cash crops like cotton, instead of food crops. In cities, the government is promoting industrialization to create more jobs. Government has also opened  ‘Ration shops’. Other measures include providing free & compulsory education for children up to 14 years of age, scholarship to deserving students from a poor background, providing subsidized houses to poor people, etc.

Poverty is a social evil, we can also contribute to control it. For example- we can simply donate old clothes to poor people, we can also sponsor the education of a poor child or we can utilize our free time by teaching poor students. Remember before wasting food, somebody is still sleeping hungry.

Photo by namo deet on Pexels.com

Business War – Apple Music vs Spotify vs YouTube Music

 Hi everybody. We all know that Spotify is by far the most successful audio streaming platform in the world. In fact, even during the pandemic itself, the stock price of Spotify went up by 70%. Now, on the outside if you look at the numbers while Apple Music has only 72 million users Spotify has more than 345 million users and the rest of the competition is not even close. On top of that, its recommendation and playlist have been so amazing that you’ll agree that it has given you an incredible experience every single time. But you know what guys? Fortunately or unfortunately, in 2021, Spotify is in deep-deep trouble. 

While on one side the losses of the company have been stacking up rapidly On the other side with the giants entering the streaming market Spotify is officially in a business war. And what we are witnessing right now is perhaps one of the most interesting Internet business wars in history. And if you pay very close attention you’ll be able to learn some incredible business lessons that you can apply to your startup and most importantly, as an investor, if you’re investing into US stocks this streaming war is going to be very very crucial. The question is- What is this business war and most importantly as an entrepreneur, what are the business lessons that you can learn from this iconic case study. 

People, the music streaming revolution of the world started way back in the 1990s. Now, back then from 1984 to 1999 CDs were the ultimate instrument of the music industry. The distribution channels of the music CDs made the record labels and musicians billions of dollars every single year. But in the 1990s the Internet and the computer revolution began to pick up resulting into massive penetration of both, computers and web, into the American household. Now, people if you see this is a fine culmination of technology and connectivity and if you observe closely every time this golden combination happens, it gives rise to a new generation of startups. In the music industry, it was the company called Napster which was started way back in 1999 by Shawn Fanning and Sean Parker. 

In simple words Napster was nothing but a music torrent instead of buying a CD for 20 dollars you can download an MP3 file for free and share it with your friends And you know what guys? This invention was a disruption in the making because what followed next was the first wave of music streaming. And this wave did not just change the way people listen to music it literally changed the entire music industry. Within a few months it had 4 million song downloads and in less than a year, Napster had 20 million users. Now, initially, people thought that it’s no big deal. But in sometime, the numbers of Napster exploded further, to 60 millions users by 2001. And this is when the record labels began to realize that their stores are incurring losses and when they actually computed it shocked them to see that they were incurring more than $100 million in losses due to Napster.

 And that’s when hell broke loose for Napster. They got slapped with a lot of lawsuits and what followed next was the historic suit that led Napster to pay millions of dollars to artists, creators and record label companies eventually they had to shut down their operation in sometime. Now, while most people thought that piracy will be gone and that CDs will be back as it turns out, Napster left the market but the behavioural design of the society had been so strongly altered that people just didn’t go back to CDs at all. 

The CD stores were still closing down and other piracy websites took the place of Napster. Companies were still incurring millions of dollars of losses because people just wouldn’t pay $20 for an album. And this is where record labels were desparately looking out for an alternative to actually get their distribution channel back on track. And while all of this drama was going on, there was one man who noticed this and decided to become an opportunist during the times of chaos. And this man was none other than the legendary Steve Jobs himself and the solution that he brough to the table was to give people ultra cheap music and to give record labels a non-piratable distribution channel for their music. And this solution was none other than the iconic iPod and the rest is history. 

The record labels again started to make billions of dollars customers fell in love with the iPod as it brough along the second wave of music streaming revolution.  There were two major problems over here. Number one, not everyone owned an iPod or a Macbook and number two, not everyone could pay for each album. but everyone had the computers and the Internet. So, guess what? This culmination of technology and connectivity, again, gave rise to another generation of startups and the most successful player in this segment turned out to be none other than Spotify which started way back in 2006. 

Spotify learnt from the pains of the customers and decided to build a music streaming platform that could be used by everyone and could be used by everyone for free and this is where Spotify deploys its freemium model with an option to subscribe but this time it wasn’t easy because they knew what happened to Napster and the subscription model was way more complex than the discreet model of iTunes. Because when it comes to CDs or iTunes, it was pretty straightfoward if you buy a $1 album from iTunes 80% of that goes to record labels and 20% of that is mediator fees and that’s it. 

Whereas in case of subscription, it’s quite difficult because you are giving unlimited access to everyone for a defined fees. So, the revenue distribution itself becomes very very complex. But fortunately the Spotify guys got through it and they spent about $9.8 billion dollars between 2006 to 2018 just to get the music rights without legal issues and they built the freemium model to make music accessible to everyone. And what followed next was the third wave of music streaming that is, unlimited legal music which could be listened for free. As a result of which, again, Spotify exploded and today it is a market leader with the highest number of paid subscribers. But again there were 3 problems.

 Number one, ad revenue was not enough to pay the artists well and because the music is free, very few people actually opted in for a subscription. Number two, there was no profit for Spotify, in fact the company suffered massive losses during its rise. And last and most importantly things got really ugly with the artists. Taylor Swift and Adele broke up with Spotify over low pay. And again it led to a series of troubles for them from the creators’ side. Now, the company was badly cornered. With massive losses on one side annoyed artists on the other and on top of that they’ve now got freebie loving customers. And this gave them no option but to run a lot of ads to push their customers to buy Spotify Premium and hence a lot of interruptions. And this is when ladies and gentlemen 2 more giants decided to step into the game.

 In 2015, Apple introduced that it’s going to kill iTunes and launch the subscription model which was Apple Music as direct competition to Spotify. And in just 5 months, in November 2015, YouTube entered the streaming wars with YouTube Music. Now, if you observe this streaming war very very closely guys, you’ll see that both these services, that is, Apple Music and YouTube Music are built over the weaknesses of Spotify. And with just a few moves here and there Spotify could be killed and there could be another wave of social media revolution on YouTube. The question is- How is that even possible? If you look at this table, Apple Music deploys a premium model and its only for Apple users while Spotify and YouTube Music is for everyone and they use the freemium model which gives them a wider audience. 

Now, if you look at the user base, Apple has 1.65 billion users Spotify has 345 million users and YouTube, well it’s got 2.1 billion users. But when it comes to paid subscription Spotify is way ahead of Apple because of its accessibility through both Android and Apple. While Apple Music has only 72 million users but all of them are paid Spotify has 345 million users out of which 155 million of them pay. Now, the X factor for Spotify over here is its amazing playlists and podcasts that is integrated into the app. And this is where we saw Spotify coming out with Spotify Originals like 22 Yarns and signing up creators like Joe Rogan to become Spotify exclusive. But Apple and YouTube both also have their podcast but separately. YouTube has Google Podcasts and Apple has Apple Podcasts. And now, guys here comes the big difference. 

While Apple Music generates a revenue of $4.1 billion with very less profits because it’s just an ecosystem product Spotify being a standalone incurred a loss of $698 million inspite of generating a revenue of $9.2 billion. And YouTube? Well it’s way ahead of the game with $19.7 billion dollars in revenue and this is mainly because of it’s video service. Fun fact: YouTube is one of the most popular platforms to discover musicians and artists. Now, guys, if you take a step back (I don’t know if you see this) but YouTube can literally accommodate every single X factor of Spotify and Apple Music in the YouTube app itself. Number one You kind of already search for songs through lyrics from Google and YouTube which is the USP of Apple Music. 

Number two, you can ask Google which song is playing and it will find that out for you which is nothing but a Shazam feature. And most importantly Google has Google Podcasts and a huge base of creators who are already making podcast on YouTube. Now, every single creator knows that YouTube is by far the best platform for creating content. And users know very well how well YouTube understands them and their preferences. Now, if YouTube rolls out an update tomorrow saying that Google Podcasts is now integrated into YouTube as YouTube podcasts. 

Do you realize what’s going to happen? It is going to lead to another huge wave of creators who will flock to upload their audio content on YouTube because there are already a ton of audio creators who are desperately wanting to be on YouTube. And if given a chance with YouTube algorithm, it’s going to be a game changer for them. And the best part is, because it’s available on both Android and iOS the user base is insanely huge. So, basically YouTube literally has the best of both Spotify and Apple. And when integrated together, it will become unbeatable in the content space just like Instagram is right now for social media networks. And my sense is, one day there will be a grand announcement that’s going to change everything for Spotify. This is what, ladies and gentlemen is happening in the streaming wars. Now let’s move on to the most important part of the video and that is what are the lessons that we can learn from this iconic case study. 

 Now, let’s talk about the lesson from the case study. Lesson number one. People, always remember that being the first mover can sometimes be a terrible thing and as far as my observation goes it’s almost every time a terrible thing. And it’s always better to be a second mover so that you can build upon the mistakes made by the first mover. In this case if you see, iTunes built over Napster Spotify built over iTunes and Apple Music and YouTube music built over Spotify. So, if you’re the first mover, you’ve got to be very very careful and if you’re the second mover you’ve got to be very very happy, at the same time, very very sharp about the mistakes that have been made by the first mover. 

Lesson number two companies might come and go but the behavioral design they leave behind will stay forever. In this case, it was the paradigm shift from CDs to streaming. So, while most people will neglect it and try to reverse it you as an entrepreneur can be an opportunist and can bring about a solution which is forward looking rather than backward looking. In this case the opportunist was none other than the legendary Steve Jobs himself who built upon the behavioral design left behind by Napster. 

And most importantly, always remember guys the culmination of technology and connectivity is always the sweet spot for innovation and it will give rise to the most revolutionary startups. In this case, it was the computers and the Internet but in the next 3 years it’s going to be the green tech and the Internet, blockchain and the Internet and most importantly Artificial intelligence and the Internet.  Bye-Bye.

What Is a TLD? Top-Level Domains

What Does Top-Level Domain (TLD) Mean?

Top-level domain (TLD) refers to the last segment of a domain name or the part that follows immediately after the “dot” symbol.

For example, in the internet address: https://www.google.com,  and Domain.com
 the “.com” portion is the TLD.

TLDs are mainly classified into two categories: generic TLDs and country-specific TLDs.

Examples of some of the popular TLDs include:

.com
.org
.net
.gov
.biz
.edu.

The Internet Corporation for Assigned Names and Numbers (ICANN), is the entity that coordinates domains and IP addresses for the internet.

Historically, TLDs represented the purpose and type of domain or the geographical area from which it originated. ICANN has generally been very strict about opening up new TLDs, but in 2010, it decided to allow the creation of numerous new generic TLDs as well as TLDs for company-specific trademarks.

Top-level domains are also known as domain suffixes.

Top-Level Domain (TLD)

ARPANET created TLDs to allow humans to ease the process of memorizing IP addresses. Instead of using a series of digits for each computer, the domain name system was established to organize addresses in a more user-friendly way.

In 1971, the first email was developed and sent using an “@” symbol. The “address” after the @ was not the domain but the actual computer it was sending to. In the early 1980s, when the earliest domains started being developed, the first TLDs such as .org and .com saw the light.

A top-level domain recognizes a certain element regarding the associated website, such as its objective (business, government, education), its owner, or the geographical area from which it originated.

Each TLD includes an independent registry controlled by a specific organization, which is managed under the guidance of the Internet Corporation for Assigned Names and Numbers (ICANN).

ICANN recognizes the following types of TLDs:

Generic Top-Level Domains (gTLD)
These are the most popular types of TDLs. Some examples include “.edu” for educational sites and .”com” for commercial sites. These types of TLDs are available for registration.

Country-Code Top-Level Domains (ccTLD)
Every ccTLD recognizes a specific country and is generally two letters long. For example, the ccTLD for Australia is “.au”.

Sponsored Top-Level Domains (sTLD)
These TLDs are supervised by private organizations.

Infrastructure Top-Level Domains
There is only one TLD in this category, which is “.arpa”. The Internet Assigned Numbers Authority controls this TLD for the Internet Engineering Task Force (IETF).

In earlier times, the purpose of each TLD was specific, such as .com which was used only for commercial websites. Eventually, as the Internet kept growing and evolving, this restriction was abandoned, and now there’s almost no distinction between most TLDs.

However, some TLDs are reserved for some unique purposes even today, such as gTLDs that are assigned for educational institutions (.edu) and those assigned for government and the military (.gov and .mil).

Some of the TLDs and their original explanations are as follows:

.com — Commercial businesses.
.org — Organizations (generally charitable).
.net — Network organizations.
.gov — U.S. government agencies.
.mil — Military.
.edu — Educational facilities, like universities.
.th — Thailand.
.ca — Canada.
.au — Australia.

.in — India

How to Buy a Domain Name: Domain Registration Guide

If you want to start a blog or a new online business, you’ll need to register a domain name, the name for your website. Getting the right domain for your needs might sound technical at first, but the process is pretty simple.

This domain registration guide will tell you what you need to know about domain name extensions, how to choose the right one for your needs, and the steps you’ll need to take to check if a domain name is available and to register your domain.

What Is a Domain Name?

Every website on the internet has an IP address. These addresses point to a website’s location — think of them like GPS coordinates. The IP address, which is generally a set of numbers, usually resembles something like this:

Unfortunately, trying to remember all of those numbers in order to navigate to a website can be challenging. That’s where domain names step in and lend a hand.

A structure called the Domain Name System (DNS) translates those IP addresses into names that are (hopefully) simple to remember. Those names are called domain names.

Your website’s domain is what people enter into the address bar on their browsers to point it toward your website. In the simplest terms, if an IP address is your website’s GPS coordinates, the domain is its street address. Some examples are mailchimp.com and google.com.

When someone types a domain into a browser, it gets routed through a DNS server. That server translates the name to figure out which IP address it points to. Then it grabs the data for that website and delivers it to the browser. This process happens in a matter of seconds, letting you find and view a website fast.

Types of Domains

According to Verisign, there were over 360 million registered domains in 2019. The types you can buy vary greatly. To make the best choice, you need to first understand the anatomy of a domain, which is made of two main parts — a second-level domain (SLD) and a top-level domain (TLD).
Second-Level Domains (SLDs)

A second-level domain is what most people think of when they think of the name of a website. It’s the unique name that you choose to represent your brand because it’s the part that people will remember the most.

In a web address, an SLD appears just to the left of the extension, or top-level domain. It can contain as many letters, numbers, and special characters as you want, but it’s best to keep them short and easy.
Top-Level Domains (TLDs)

Top-level domains (TLDs) are also referred to as domain extensions. They’re the series of letters that appear at the right of your SLD, after the dot. The most popular ones include:
.com: Short for “commercial,” this was the first TLD launched, initially meant for business and commercial use. It’s still the most popular.
.net: Short for “network,” this was created for technology organizations, but it has become another common option for business website owners of all types.
.edu: Short for “education,” this TLD was created for universities, colleges, and other educational institutions. Today, it’s mostly associated with U.S. schools.
.org: Short for “organization,” this was developed for non-profit organizations but soon became popular among schools, communities, and for-profit enterprises.
.gov: Short for “government,” this was created strictly for U.S. government agency use.
.mil: Short for “military,” this TLD was developed solely for use by branches of the U.S. military.

There are also TLDs for different countries (.ca for Canada, for example) as well as niche domains like .coffee, .cheap, and .ninja. In all, there are more than 1,500 different TLDs to choose from, and the list continues to grow. But the cost for different TLDs vary. Some carry more “weight” than others, which should impact your decision when buying a domain.

How Much Does a Domain Name Cost?

When you buy a domain name through domain registrars, you register it for one year with the option of a multi-year registration. You will be able to renew your domain name registration when the initial period finishes, and will usually be alerted by the registrar to do so. Domain names are also sometimes included in your web hosting plan and if not, usually offered by your hosting company.

A domain name with a common top-level domain, such as .com, can be had for as low as $12.99 per year, and promotions are often available. Internet domains purchased through Mailchimp also come with free WHOIS privacy protection and a Secure Sockets Layer (SSL) certificate to provide your website with free verification and encryption.

You do need to have a web hosting plan to put your site online, but you don’t need to have hosting to purchase a domain. Assuming you have a business or blog name in mind, it’s possible to reserve your brand’s name for the future by purchasing and registering your domain name now. Then you’ll have plenty of time to consider how to build your website.

How to Choose a Domain Name

Since your domain name can have a major impact on your online presence, what you choose is a vital first step in building your brand. Finding the perfect domain name, however, can be challenging.

While it’s true that there are millions of domain names available, many of the popular domain names that are easy to remember are taken. Fortunately, you can still get what you need if you go through a simple process and use a bit of imagination.
Make It Brandable, Not Generic

Creative, memorable domain names are always better than generic ones. After all, your domain name is how people will find, remember, and spread the word about your business on the internet. It’s much better to have something that aligns with your brand instead of a domain name that’s made up of a bunch of general keywords.

For example, can you tell the difference between cheapcarinsurance.com and affordableautoinsurance.com? Which one would you trust when it comes to buying insurance? Probably neither. Both sound a little spammy, and they’re terribly generic.

On the other hand, you’ll probably know where the domain names progressive.com or geico.com are going to point you to. Those companies have invested in their brands, and they’ve used them in their domain names. You can trust that these sites are legitimate.

Even if you haven’t built up trust and loyalty yet, you can start by choosing a strong domain name that fits your brand.

Choose the Right Domain Extension

When picking the extension or TLD for your domain name, “.com” is still the best choice unless you have a reason to choose something else. Roughly 43% of all domains have a .com extension, making it what people expect to see the most.

While Google confirms that your choice of TLD will not impact rankings, it does affect consumer perception. Many people view other TLDs as less trustworthy.

That said, .net or .org extensions are not uncommon, so they can be good secondary options if you find the perfect name and the coveted .com isn’t available.

But if you do decide to go with an extension other than a .com, make sure you take a look at what type of website is currently on the .com extension. Someone is bound to go there accidentally while looking for your brand. If the site holds fishy or offensive content, you might want to steer clear of that name altogether.

Finally, avoid those niche domain name extensions like .space, .club, .pizza, unless you really think they’ll enhance your brand.

Watch Domain Length

When it comes to domain name length, shorter is better. Search engines — Google in particular — give preference to easy-to-understand and simple domain names that deliver what they promise. URLs that are filled with numbers and special characters can hurt search engine rankings.

Your domain name should be as short as possible while still capturing the concept of your website. Short domains are easier to read, take up less room on marketing materials, and have a better chance at sticking in visitors’ memories.

The downside to short domain names is that there are fewer of them available. But, if your brand name is 100% unique or has some other creative element to it, you might be able to find something to fit the bill.

So, what is an acceptable length? Aim for 6 to 14 characters with a focus on the shorter end of that range.

Make It Memorable

Whatever domain you choose should also be memorable. It should be simple enough for anyone to spell and type.

Not sure if your domain name is memorable? Tell it to 10 friends and ask them if they can spell it. If more than a few struggle, you need to pick something else.

Provided your chosen domain name passes that first test, make sure it’s also easy to pronounce for the sake of word-of-mouth promotion. Use that same “10 friends” test as a guide. Write the domain name down and ask your friends to pronounce it. If no one struggles, you have a winner.

Think about some popular websites like Yahoo, Amazon, Reddit, and Twitter. Each is short and easy to spell. If you choose poorly, there’s a good chance that many of your visitors are going to end up on someone else’s website.

Avoid Numbers and Hyphens

Imagine asking your 10 friends to spell or pronounce a domain name filled with numbers and dashes. It won’t work.

If you choose a domain name with these elements, you’re likely going to lose traffic to people who can’t remember your domain or effectively tell someone else how to find it. We probably wouldn’t have Facebook today if you had to go to Face-Book.com to reach the site.
Check for Trademark Infringement

Both major and minor brands alike take issue with others using their trademarked names. Even if you’ve just made an innocent mistake, the legal hassle involved in a lawsuit and having to rearrange your web presence could be costly.

You can avoid these situations by using a trademark lookup tool before you finalize your choice.
Future-Proof Your Domain Name

Domains and websites are long-term investments. That means you should avoid choosing a domain name that includes a year or the latest trendy catchphrase.

Think about where your business or brand might be in five or ten years. If you provide basic SEO services now, you might end up expanding your offerings as your business grows. So, using the words “marketing” or “digital marketing” might be better descriptors than “SEO services.”
Use a Domain Name Generator

If you’re not the creative type, you can use a domain name generator to help spark some ideas. Simply enter in some words or phrases that describe your brand or website, and these tools will give you a list of ideas that you can then check for availability.

Steps to Buying a Domain Name

Let’s assume you have a list of catchy, memorable, branded, and short domain names, and you’re ready to buy. Here are the steps for buying and registering your domain name.
1. Choose a Reliable Domain Registrar

To get a domain name, you should first find a registrar that is accredited with the Internet Corporation for Assigned Names and Numbers (ICANN), which is the nonprofit organization responsible for coordinating all of the numerical spaces on the internet. Mailchimp offers domains governed by ICANN.
2. Find a Domain Availability Checker Tool

The next step in your journey is a domain name search and should involve a domain availability checking tool. This will tell you if the domain you want, such as tinysgarage.com, is available or not.

3. Choose the Best Domain Name Option

When you’re checking for available domain names, you’ll often find that your first, second, and tenth choices are already taken. Some of the different approaches you can take when this happens are:
Keep searching. Let your creative juices flow, and continue to search until you find something you love — or at least like.
Choose another extension. If the .com isn’t available and you’re set on a certain name, consider the .net or .org if you think it will work.
Reach out to the owner. Maybe the domain is already owned, but it’s not being put to much use. You could reach out to the owner with an offer.

4. Purchase Your Domain Name and Complete Its Registration

During the checkout process, you’ll be required to enter your contact information, including an email address, to register the domain.

5. Verify Ownership of Your New Domain

Paying for your domain might seem like the last step in the process, but you also need to verify your ownership. This step lets you send email using the domain (myname@topnotchsales.com, for instance) and keeps other people from using it without your permission.

If you purchase your domain through marketplace, this process is simple. You’ll receive a verification email after you complete your purchase. Simply click on the Verify Domain button in the email and follow the instructions on the next page, and you can start using your domain to build your brand. You’ll only ever have to complete this step once.

Buying a Domain from Another Person

If the domain name you want is already owned, it might still be available. Assuming you find a name that you simply must have, here are the steps to complete a purchase:
1. Find the Owner’s Contact Information

Locate the owner of the domain by looking up their contact information through the WHOIS directory. If it isn’t listed, you may be able to contact them from information you find on the domain’s website.
2. Negotiate a Fair Price

Once you make contact, offer a fair price for the domain. If you aren’t sure about a price, do some research. You can even hire a broker to facilitate the deal on your behalf if you want the domain badly enough.
3. Complete the Sale Using Escrow

Avoid wiring money to a stranger on the internet. It’s just a bad idea. Instead, use an escrow service to ensure that both parties are satisfied and your sale is as low risk as possible.

Service Marketing

Must have heard this term often right? But do you really know what is service marketing all about? Keep reading to understand properly.

The term can be easily understood separately as the service refers to an act of performing something for someone in exchange for adequate consideration on the other hand marketing is a broader term but in simple word it means promotion. Collectively we can say that when a person or entity promotes services it offers to the various clients it can be known as service marketing which aims at providing the solutions to the problems faced by the clients. Both the B2B (business-to-business) and B2C ( business-to-consumer) marketing is included in it.

Service Marketing have occupied a significant role in the market because service is something which can’t be seen or touched it can only be availed and experienced. The decision of the buyers in case of products is highly influenced by its quality but it is something different in case of services because the quality of service can be determined after it is availed by the customers. So it is required by the marketers to adopt those strategies that are highly attractive for the customers to induce them for availing a particular service.

Also these services can’t be resold or returned that means they are one time action and the manner it is availed at that time affects its future sale because if the goodwill of a particular service is not maintained then it will not be able to attract another more customers.

Examples: marketing of medical services, beauty parlours and spa, coaching centres , telecommunication etc

Service marketing is often confused with the term product marketing but it is important to know that both of them are different product marketing is the marketing of a tangible item that can be seen and touched whereas services are intangible.

If the proper service marketing strategies are adopted then it can leads to huge profit potential for a business and promote it to get more customers also.

Services marketing are dominated by the 7 Ps of marketing namely Product, Price, Place, Promotion, People, Process and Physical evidence. All these are the factors or elements that are mixed by the marketer in order to deal with the customers much better.

Explanation of service marketing elements.

Profitable pearl farming

  • All farmers do farming, but nowadays Pearl farming trend is rising rapidly. Fewer labor and greater benefits are proving to be a bargain. Earlier, training for Pearl farming was given at Central Institute of Fresh Water Aquaculture, Bhubaneswar (Odisha), but now many other organizations are providing the training in the state.
  • The most advantageous season for pearl cultivation is the time of autumn i.e. October to December. Beads can be cultivated in a pond of at least 10 x 10 feet or larger. For pearl cultivation, pearls can be generated from a maximum of 25000 oysters in a tiny pond like 0.4 ha. To start farming, the farmer has to gather oysters from pond, river etc. or they can also be purchased.
  • After this, after every minor operation in each oyster, simple or designed beads with diameter of four to six mm like Ganesha, Buddha, floral shape etc. are put inside it. The oyster is then closed. These oysters are kept in nylon bags for 10 days on anti-biotic and natural feed. These are scrutinized daily and dead oysters are eliminated

Profits of pearl farming

  • A single oyster costs around 20 to 30 rupees at a lesser cost. The price of one mm to 20 mm oyster pearl in the market is around Rs 300 to Rs 1500. Nowadays designer beads are being liked very much, which get good price in the market place. Much better income can be earned by trading pearls in overseas market than Indian market. After eliminating the pearl from the oyster, the oyster can also be marketed. Many decorative items are made by oyster. The work of obtaining fragrance oil from oysters in Kannauj is also done on a huge scale. Due to which oyster can also be sold in the local market instantly. The water of streams and ponds is also filtered by oysters, so that the problem of water contamination can be dealt with to a great extent as oysters are voracious filter feeders, they keep the water clear of pelagic algae & floating detritus
  • It is a Source of income for pearl farmers
  • While pearl oysters are edible, they are rarely consumed. This means they can be bred in murky, possibly polluted water to achieve points 1 & 2
  • If they are to be eaten as well as to produce pearls, then they need to be bred in unpolluted water. However, selling them as food, if not for humans then at least as pet food, after harvesting the pearls provide the farmers with an additional source of income
  • It usually takes 20 to 24 months to give you results but if cultivated properly it usually gives you an income of 10-12 lakhs that is around a profit of 8 lakhs.
  • Pearl cultivation gives you a large amount of profit while only requiring your skill and will to give you such good results.

Other prospects of pearl farming

  • For handling a pearl farm effectively, one needs to check the farm consistently. By doing so, you will know if there are any broken or missing lines. Also, check for any absent shells from the site. 
  • Next step is to regularly clean the site since of the amount of useless organisms that breed on the lines, shells and other hanging materials. While cleansing, you have to take special care as pearl oysters tend to get stressed out after cleaning is done. Frequent cleaning can be prevented and should be done once in a month. 

reference- https://agrifarmingtips.com/profitable-pearl-moti-farming-info-and-guide-for-beginners/

https://link.springer.com/chapter/10.1007/978-3-319-96776-9_5

THE REAL SLUMDOG MILLIONAIRE- KALPANA SAROJ

Most of us are well known about Indian famous women personalities like Kalpana Chawla, Kiran Bedi, Indira Gandhi, Saina nehwal and etc.. because we always do listen their successful stories in many meeting as an inspiration. Today I’m going to post about the life story of Kalpana Saroj who is the most struggled women personality and who became as an industrialist with out having any degree and competed equally with the top most business personalities.

Kalpana Saroj is a female entrepreneur and Tedx speaker. She was born in 1961 in Roperkheda village, Maharashtra, India. She is the chair person of “ kamini Tubes” and bagged the honourable “Padma shri “ award in 2013 in the field of Trades and Industries. She is described as the real “ SLUMDOG MILLIONAIRE ” and also sometimes considered  as India’s first women entrepreneur.

EARLY ROOTS OF HER LIFE:

Kalpana was born in a Dalit family and her father was a constable. As she was from Dalit community, she is refused by everyone in her school. At that time’s, there was a custom to marry of the girls at an early age. Similarly, Kalpana parents were also fixed her alliance at the age of twelve years. After her marriage she move to the slum area of Mumbai along with her husband’s family. At a very tender age she faced torture in both physically and mentally at her mother-in-law house. She became as a sex toy to her husband and as a maid to her mother-in-law.

When her father visited her after the six months of marriage, he was shocked to see her daughter in horrible situations at her home and he immediately took her back to home. After moving back to her native place she was taunted by every person in her village and later after same days, she mentally got weaken and attempted suicide. After her suicide attempt, she became strong and empowered with regained energy and again moved to Mumbai in the search of her new life.

BUILDING A NEW PATH IN HER LIFE:

As and when she moved to Mumbai she started working as a tailor in a garment factory, with in a few months she mastered at the art of sewing and managed to get get a decent hike but when the things in her life was improving suddenly her life took an U-turn with death of her younger sister who was died because of insufficient amount of money for the treatment, Then she got realized about the importance of money in once life.

After few months of her sister’s death, she decided to begin a new life in the form of business. One day she heard about the Government loan scheme for Dalits in radio and she applied for that scheme. After the Government loan got sanctioned, she turned that amount into a few sewing machines and started working sixteen hours per day on them. As it is a profitable venture she got profits in her first business and she started investing the profits on the furniture business along with the tailoring business.

ENTERING INTO THE REAL TIME BOOM MARKET:

One day, a man approached Kalpana with a proposal of buying land, at a price of 2.5 lakhs which was caught in legal troubles because of having the need of money urgently, he supposed to sell his land to kalpana. Kalpana grabbed that opportunity and gave him a lakh in advance and paid the remaining amount within a few months. For two years, she fought the legal battle and cleared the litigation issue of the land.

The workers of Kamani Tubes( A metal engineering company) got impressed with her logical and entrepreneurial skills in dealing with the land litigation issue they approached her to take charge over the company and settle the debts. With her perseverance and patience she cleared all the debts of company in the short span of time and restructured that company to bring back to profit’s path with her entrepreneurial and managing skills.

Today, She is the chairperson of an Industrial setup and owns net worth of 112 million dollars(Rs. 2000 crore). She also started a film production house which is named as KS FILM PRODUCTION. This is the successful story of Kalpana Saroj who crossed many barriers to reach this position. Her life shows us the reality of facing hardships with out giving up. Soon, Kalpana Saroj biopic is going to be filmed out in future where we can see her struggles clearly in that film.

CONCLUSION:

Guys finally do remember that, “Life is full of events and situations which act as a sources of infinite wisdom. We have to find ways out of the multitude of adversities which will teach us valuable lessons on the importance of will power and hard work”

BEST WINDOWS 10 APPS TO USE IN 2021

                                     TOP 7 CATEGORISED APPS USED IN PC THAT HAS BEST BENEFITS

Applications enhance and reduce the manpower in every place providing better services online. These apps help the user to experience the online world inside a device/gadget. Each module has a specification unique from others even though if they are used for same purpose. Whereas in the case of laptops or computers, from entertainment till animation various things can be created, explored and viewed in them.

 In fact, a helping hand in the virtual environment during this pandemic. It is very simple to cover all the applications that became the best use for windows in the present year. So let me brief each app one by one according to my preference.

  1. Microsoft Office 365

The first ever application that can be used for a large scale of domestic and commercial purposes simultaneously. This package offers seven splendid apps inside in where each one is prone for different activities from kids to elders. Each app has a specialty on its own and a very genuine application created by Microsoft organization.

The usage of each one is unique that makes us to astonish associated with the programming of it. This package is a primary one and does not require any special feature like graphics, designing.

 This package is now handy as we can use them in mobiles from anyplace with a network alone. The fact is it also available in three different versions (Mac, iOS, Android) excluding Windows. These apps help in creating data, storing them, manipulating and compiling different data and documents. But the subscription has to be paid as it is not free of cost to utilize.

Word – to create documents, and publications.

PowerPoint – to organize and combine data including formulas. Also, for handling them.

Excel – to store, arrange and handle data

OneDrive – to store documents and things online

OneNote – to group data you collect including notes, drawings, screen shots, audio files, and much more.

Publisher – to create extensive posters, menu and publications.

Outlook – to manage email and to do lists, and contacts.

Access – to combine and group a huge data.

  • myTube

This is user-friendly and has no restrictions upon any age of people using it. myTube is a third-party YouTube client. Because YouTube doesn’t always play nicely with third-party developers, myTube often comes with problems and issues.

Also, it is available at free of cost in Store of Microsoft platform in which your videos can be saved and comments can be made while watching random videos.

It makes controlling the app and navigating it easily as it is also a multi-tasking.

 More features are to be added, but even if the public release was just a stable, it’d still be the excellent way to watch YouTube videos on Windows platform.

  • Netflix

This is a huge entertainment platform where people can experience a lot web series and TV shows that go through different journals like horror, sci-fi, thrilling etc. One of the most popular application among youngsters nowadays. This application is totally free but do require subscription to be paid.

There are different languages for all TV shows so it will be comfortable for viewers to watch shows in their favorite language. This application has movies and a lot more comprised inside that will be an attractive and mesmerizing as well as stress buster for people.

This will ease your time away as you browse through several shows and categories in it. Even a family entertainer based on each one’s priority. It provides services at ultra-HD clarity so users need not worry about it.

  • Spotify

It is a digital library that allows us to access to n-number of songs and work from other people related to music and video. This is also a user-friendly and free of cost application but certain services need to be paid if you are in the urge to use them.

Spotify can be used in various range of devices but the podcasts or music can be taken to external from other than their own platform as it is restricted for users

  • ExpressVPN

VPNs are used to protect private web traffic from snooping, interference, and censorship. ExpressVPN is a paid VPN service that provides privacy and security while exploring the online world with our device. The application is totally free but needs a subscription for the services to be used.

This is a highly securitized app that can hold all your private passwords secretly while in indoors or roaming. You can feel safe with this module as it and user friendly also. Also works in Windows, Mac, iOS, Android, Linux and router.

  • PowerToys

PowerToys is similar to Microsoft Office packages but they are different in their functions that works on the software itself.  It is a highly specialized that create themes, background screens, layouts, changes the theme of our layout in the keyboard also resizes the pictures instantly. It also works like a booster in launching apps, replacing a file’s name.

Microsoft PowerToys is a set of freeware system tools that is developed by Microsoft themselves to work on Windows operating system for power users at high efficiency. It is a open source software are no cost application that works for old versions for windows also which has been hosted by GitHub the platform for programmers.

  • Reddit

Reddit is a Universal Windows Platform (UWP)app so that you can browse with ease and with fastness of the application associated with UI. The either side of the screen can be used to view post and comment on them, and you can manage to change the settings accordingly to your wish. If you start exploring this platform will become your default browser and all-time favorite.

This software comprises the facility for blind and low vision where they can import things and change the style of it to the format that can be viewed and read in a simple manner.

Also available in all types of devices and platform that is free of cost and user-friendly in all occasions. Includes scanning documents and uploading facility also.

I have given my best reviews about all the applications I have listed hope you will found useful reading my content as it may provide you the details the others won’t be given.

JEE mains 4 attempt postponed

In order provide the gap between JEE mains 3 and JEE mains 4 , NTA has announced to postponed the JEE mains 4 ( may session) .Now Jee mains 4 will be conducted on August 26,27 ,31 , September 1 and 2 ,2021.

The Hon’ble education minister Pradhan says “In view of the persistent demand from the student community and to enable the candidates to maximize their performance, the NTA has been advised to provide a gap of four weeks between session 3 and session 4 of the JEE(Main) 2021 Exam.”

Now the application will be accepted till 20th july 2021.Students whose who have not applied at can do so before 20th july 2021.

The NTA releases official notice stating “With a view to remove hardships caused to candidates and to ensure larger participation of candidates, it has been decided to extend the last date further for: submission of online application form by new candidates and withdrawal/ correction by the existing/ interested candidates for the exam,”

EDUCATION DEVELOPMENT DAY IN TAMILNADU!!!

Though many National leaders rendered their selfless service to our country, one among them to be noted was the Kingmaker Kamaraj. K. Kamaraj, familiarly known as Kamarajar was an independent activist and the former Chief Minister of Tamil Nadu. He was popularly known as the Kingmaker of India during the 1960s. He supported Lal Bahadur Shastri, to be the President of India after the death of Nehru. After the sudden dismissal of Lal Bahadur Shastri, he supported Indira Gandhi to be the President of India. He was a man of simplicity and known for his best leadership in the development of Tamil Nadu. The Midday Meals Scheme introduced by him was very popular in India. He was popularly known as Karmaveerar, KalviKan Thirantha Mudhalvar, etc.

K KAMARAJ – Former Chief Minister Of TamilNadu

Kamaraj was born on 15th July 1903 at Virudhunagar in TamilNadu to Kumarasamy and Sivagami Ammal. His birth name was Kamatchi and later changed to Kamarajar. He studied primary education in a traditional school and he was to drop out because of his father’s death to support his family. He had a younger sister named Nagammal. He worked in his uncle’s shop and begun to attend political meetings and common meetings related to Home Rule Movement. He developed his interest in politics by reading daily newspapers. In 1920, at the age of 18, he became a very enthusiastic person and joined Indian National Congress. He organized public meetings for leaders in Virudhnagar and was very eager to meet Mahatma Gandhi. As he wished, he met Gandhiji for the first time in the meeting. Kamaraj went to jail for two years for taking part in ‘Salt Sathyagraha’ led by C. Rajagopalachari at Vedaranyam.

At the age of 34, he contested in the Legislative election for the first time and marked his first victory at Sattur in 1937. He stuck by the principle ‘ One should not accept any post/leadership to which one could not do full justice ‘. In 1954, Kamaraj became the Chief Minister of Tamil Nadu. Various schemes and deeds introduced by him as a Chief Minister are as follows:

  • He removed Hereditary Education Policy introduced by Rajaji.
  • He reopened more than 12,000 schools during his leadership as a Chief Minister.
  • Education and trade hiked during his period.
  • Kamarajar aimed to eradicate illiteracy and introduced compulsory education. The literacy rate was 7% during the British period but during his period, the literacy rate increased to 37%.
  • He also introduced the Midday Meals Scheme to provide atleast one healthy meal per day to the poor and needy children. He introduced the uniform scheme to the school children to eradicate the germination of caste-based flaws in young minds.
  • He built several irrigation canals during his period. He built nine dams which are appreciated till now and they are as strong as him.
  • Huge investment industries such as Neyveli Lignite Corporation, BHEL, etc. were started during his period.

He has been the Chief Minister of Tamil Nadu for three consecutive terms, by the victory in 1957 and 1962. His ruling period was known as the Golden Age of Tamil Nadu. Kamaraj was a great follower of Mahatma Gandhi, yet to this fact, he died on 2nd October 1975 during his sleep in his native Virudhunagar. He was awarded ‘Bharat Ratna’ posthumously in 1976. The Chennai Airport is named after him as Kamaraj Terminal.

His birthday is celebrated as ‘ Education Development Day ‘ in Tamil Nadu every year. Though he died, his good deeds remain in the hearts of the people.

Intelligence plus character – that is the goal of Education.

– K Kamaraj.

Trials of a more precise and comfortable MRI to identify early breast cancer begins in the United Kingdom.

A new, more convenient method of detecting breast cancer has begun testing in the United Kingdom, with the potential to identify tumors at an earlier stage.

At some time in their life, one in every eight British women will be diagnosed with breast cancer. Because malignancies and fibrous tissue both show up as solid white regions on X-ray, mammograms are less effective in younger women whose breasts contain denser, fibrous tissue and less fat because cancers and fibrous tissue both appear as solid white areas on X-ray.

Mammograms may miss malignancies in postmenopausal women with thick breast tissue, who are also more likely to acquire breast cancer in the first place.

Women with a dubious lump may be given an ultrasound scan or a biopsy, and if the diagnosis is still unclear, they may be directed for DCE-MRI, which detects the development of new blood vessels supporting tumors. However, in women with early-stage malignancies, they may not be visible, leading to false comfort.

Multiparametric MRI was first created to evaluate liver disorders without the need for a painful biopsy, and it is now widely utilized in Europe and the United States.

It works similarly to traditional MRI in that it utilizes high magnetic fields and radio waves to excite protons in the tissue, then exploits variations in the time it takes for them to settle to generate a “map” of the various tissues in the breast. Multiparametric MRI, on the other hand, allows an even more comprehensive map to be generated by merging pictures created by multiple MR pulses and sequences.

A scan of healthy breasts with multiparametric MRI. Photograph courtesy of Perspectum Diagnostics

“We believe that if we differentiate the tissue rather than looking at the blood vessels around the tumor, we should be able to spot not only tumors in dense breasts but potentially tumors that aren’t seen on mammograms,” said Prof Sally Collins, a consultant obstetrician and medical lead for women’s health at Oxford-based Perspectum Diagnostics, who herself recently received treatment for breast cancer.

“We’re also working to improve the scanning experience for patients. “Mammograms are awful because they squish your breast on this plate, which is undignified and unpleasant, and MRIs are much worse because you have to lie face down with your boobs dangling in this coil and your arms raised over your head for ages,” Collins added.

“We’re attempting to make it such that women may be fully dressed, respectable, and comfortable while being scanned, which is critical for the patient journey to cancer diagnosis.”

The prospectus has received ethical clearance to enroll 1,030 women in the study, including 10 women who have been diagnosed with breast cancer and 30 to 40 healthy women who are presently being scanned, to see if the technology can properly map their breast tissue while laying on their backs. It is estimated that the study would take two years to complete.

“It will never replace regular mammography screening for postmenopausal women, but we think it will enhance the diagnosis route for women with thick breasts or premenopausal women who are at extremely high risk of breast cancer, eliminating the need for repeated tests,” Collins said.

CALL FOR A CHANGE

THE WORSE CONDITIONS FACED BY CHILDREN WHO LOST THEIR PARENTS DUE TO COVID-19

We all are aware about the worse situations in INDIA due to new phase of pandemic. We all listened and watched about several heart touching incidents that happened around us, many families has destroyed because of covid-19 but we never think about the survival of children who lost their parents in these situations. Let me show you a video on statistics of children who became orphans because of pandemic.

Child hood phase is the critical phase in everyone’s life and it is essential to take care about the child in this phase because in this phase only the personality and emotional resilience will be developed but because of this pandemic situations the children who lossed their families are facing a lot of troubles in the hands of child traffickers and illegal adopters. Let me share you a story about a child who lost his parents in this pandemic and turned as a beggar on the streets.

” Once I encountered a tot on our street, he asked me 5/- to obscure his hunger. I offered him a meal instead of giving him money and later I asked him about the reason why he has turned into a beggar then he replied me that, he lost his both parents a few months ago because of covid virus and no one of his relatives doesn’t like to take care of him and with in few days one of their relatives left him in the bus stop and went away. ” After hearing to his words, I felt bad for the situations he faced with out any takecarer and immediately I decided to make a call for childline number to give him better future. I explained him about what I did for him but initially he felt scared about my proposal but after sometime he realised and felt happy. With in few days volunteer’s of some NGO who received information from childline help center rescued him successfully.

We all crave to sleep like a child. Do you savvy, there are more than twelve million children who can’t sleep due to starving stomach in India and that number has increased much more due to these pandemic situations. ”If God is the one who writes the fate, then be the demigod for these tots.” Childline 1098 is a service of Ministry of women and child development. ” CHILDLINE INDIA” a foundation which is non-governmental organization in India. It operates with a telephone helpline called childline, for children in distress. It is India’s 24-hour toll-free phone outreach service for children.

A single phone call can make a large change in the entire life of a child, It cost’s nothing guys for making a phone call guys but it can give a new life to the child who is in tough situations. We all know the role play of youth in building a nation and also we know that, today’s children are tomorrow’s leader’s. Let us all unite and play as a role of gardener’s of a garden named as India and fill it with blossoms of children’s smile.

I think I have sown a seed of spreading awareness about rescuing the homeless children using the helpline number of childline India. Remember guys nature of helping others will give us a lot self satisfaction. Guy’s please Join your hands to continue this chain, So that we can at least save few children from our side. Finally, Guys do remember the childline India helpline number (1098) to save the distressed children in our surroundings.

” LET US CHANGE!
BE FOR CHANGE! & CALL FOR THE CHANGE! ”

FACEBOOK ADVERTISEMENTS

Facebook is one of the major platforms for all businesses trying to reach a wide range of audiences. Facebook advertisement is more user-friendly and brings more traffic to your business.

More than 90% of social media marketers use Facebook as their means of marketing and expanding their horizons. To fully conquer advertising on Facebook, it is important to have perseverance and a deep understanding of how it works. From a start-up to massively grown companies everyone need a platform to promote their products.

Types of FB ad formats:

  • Image ads: It is always recommended to use images for promoting your business.
  • Video ads: Moving images always catch the user’s attention.
  • Carousel ads: Showcasing up to 10 images/videos with links in a single ad. It supports various businesses.  
  • Messenger ads: This makes it easier to drive into conversation over a large scale.
  • Collection ads: This format features multiple products and gives an instant experience once the user interacts with your product. 
  • Instant experience: It gives a full-screen ad experience to the user when tapped on the ad.
  • Slideshow ads: It supports motion, text, and sound unlike video ads it is quicker and load time is low which helps to show a beautiful story about your growth.
  • Playable ads: It gives a try-before-you-buy experience to the user. 

How does it work exactly?

Facebook targets users based on their location, ethnicity, and interests. Location can track the user’s country, state, zip code and show the ads which are more relevant to their needs. Gender and interests increase the probability of targeting the right people. Categories related to technology, science & inventions can target the young changemakers and women of age group 18 and above get attracted towards the skin & hair care products and so on.

You can use free ad management tools on Facebook like- Facebook Ads Manager and Power Editor for creating, running, and managing your ads. Once you create your advertisement you can track the traffic by using Facebook Pixel.

What should you keep in mind?

  • The most important part of advertising on Facebook is the image of your ad, you won’t get clicks unless you have catchy pictures and taglines.
  • Provide free valuable content to the audience.
  • Creative, articulate, and limited lines of description can always help.
  • Attention– Content of your product must grab the attention of the customers.
  • Desire– It should create a desire in the customer to buy your product. Tip: By describing the benefits of using your service and provide discounts for new users.
  • Service– Make your services available for users over a range.

Here, I have provided an external link which answers most of the common questions on Facebook advertisements.

Advantages of Facebook ads:

  • It offers you the flexibility to expand your business.
  • Can get a chance of collaborating with multiple companies.
  • Budget-friendly for new users.
  • A quick way to fall into the eyes of the audience.

Disadvantages of Facebook ads:

  • Ads alone can’t guarantee sales.
  • Unless to pay for your ads you will not have customers. 
  • Have to handle hate and avoid plagiarism.

credit to the right owner of the image used.

CIVIL SERVICES EXAMINATION

Nowadays, exams become the thing that brings us fear, anxiety, etc., Especially during this pandemic all our academic and studies has been changed from live classes to online classes. For some online classes can be a flex but not for all. Speaking of exams, we all know about competitive exams which has been conducted all over the world to students to get into some point and also it is set as an start for their higher studies and career. Exams like Civil services examination, Indian Economic Services examination, GATE etc.

WHAT IS CIVIL SERVICES EXAMINATION? :

Civil services examination is one among the top most competitive examinations conducted by Union Public Service Commission for recruitment to various civil services for the Government of India. There are around 24 services which come under civil service categories such as IAS, IPS, IFS, IRS etc.

NAME OF THE RECRUITING BODY:

Union Public Service Commission (UPSC)

TYPES OF SERVICES:

IAS, IPS, IFS and more than 20 services with 712 vacancies which also include 22 vacancies for benchmark disablility persons

CANDIDATES ELIGIBLITY:

The person who is taking up the exam should be 21 to 32 years old.

EDUCATION:

A degree holder (recognized by UGC/AICTE) of any major is a eligible person to take up the exam.

AGE LIMIT AND NO. OF ATTEMPTS:

The total no of attempts and age limit of exam are based on community which differ from one to one.

PROCESS OF EXAMINATION:

The eligible persons first level exam will be Preliminary exam with two papers total of 400 marks. The qualified person can move on to next level which is main exams with 9 papers total of 1750 marks. The last level will be the interview (oral) for 275 marks.

HOW TO PURSUE:

To pursue civil service and Defence service as a carrer the individual should deserve some reputation or achievement because civil service and defence service does not merely offer them another job for earning livelihood, it provides a great opportunity to realize their potentials. The person should enjoy every assignment, activity to really purse his/her job. They should have the satisfaction of serving the country, and eventually lead the country.

HOW A EXAM CAN FULFILL THE DREAMS OF SEVERAL GENERATIONS? :

In the recent years Civl services and other services have fulfilled dreams among several generations in India. Civil services have attracted a wider pool of talents. A large number of professionals led by Engineers, IT and Management professionals, doctors, lawyers and other meritorious students who could have got lucrative jobs with the corporate sector have started appearing in the civil service exams. The main reason of their attraction is the balanced combination of class, status and power. It is well known that all the civil services Examination through its various stages, tests a canfldidate’s suitability to top rank position of Indian bureaucracy.

REAL AIM OF AN CIVIL SERVICES EXAMINATION:

The exams aim is not only to provide them job by testing his/her subject knowledge but also his understanding and interpretation. The preparation of the exam entails much more than the academic grasp of the subject. An ideal candidate beside acquiring depth knowledge of the subject but also have to work upon building his logical reasoning. They should alsna work upon problem solving and writing skills along with developing cheerful and optimistic outlook towards life.

All these are secondary, first the person should be confident about themselve. They have to face more struggles than they could think about. The fear of rejection can make you to not to try. So first face that fear then face the problems.

Learning at the school garden

India Requires All Schools to Have Kitchen Gardens
  • A one of its kind initiative, Edible Schools has been launched by MS Swaminathan Research Foundation (MSSRF) in Kalpetta, Kerala in association with Botanical Garden Conservation International (BGCI) to familiarize school children with food crops and family farming. 
  • The aim of this program is to engage the children in food production and farming activities under the guidance of trained and caring leaders, who lead the children into discovery and exploration of soil, water, biodiversity and the science of agriculture production and consumption.

Teaching gardening in schools

  • This project was launched in 2 schools of Waynad – Hill Blooms School, Mananthavady and Government High School, Thrikaipetta, in January, 2021 and it is a huge success till date. The programme was initiated by developing a nutrition garden and fruit garden at both schools following COVID 19 protocols. 
  • These gardens were designed on approximately 870Sq.ft land and fruit trees were planted as part of the campus greening. The nutrition garden has been cultivated with mostly leafy greens such as Amaranthus, Spinach, Curry leaves and Moringa and the commonly consumed vegetables such as Brinjal, Okra, Beans and Cow peas as well as medicinal plants , fruit trees, wild food plants and larval hosts have also been planted. 
  • The first harvesting from the nutrition gardens at the edible schools was done by the students and they were guided by their leaders. They were very excited to see their produce as well as fruit garden saplings of Guava, Custard Apple and Mango seeds growing into healthy trees. 

Although during pandemic the students couldn’t visit the school campuses much, the nutrition gardens have been extended to their homesteads. Training was given to the students for the collection and multiplication of the seeds of wild native trees like Venga, Njaval, Athi etc.  The seedlings planted by the students will be handed over to MSSRF and hence, the students will be a part of the reforestation programme

reference-https://content.ces.ncsu.edu/teaching-from-the-garden-creating-transformative-learning-landscapes-at-schools

School Gardening Curriculum