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Tag: Services
Service Business- the upcoming style of business
With Service business gaining popularity every day and changing the way business is done, more and more entrepreneurs are starting service-oriented businesses. Be it cloud storage, entertainment channels like Netflix, Prime, Hotstar etc, multi-service platforms like UrbanClap, now known as Urban Company which offers almost all services you could possibly need or even food and grocery delivery apps (Zomato, Big Basket), Service Business has made its way into every industry.
A decade ago, Service Business was limited to services like consultations, tuitions, banking services, financial services (agent, brokers and consultants), after-sale services, real estate, event management, etc. But with the advancement in technology and skills of new entrepreneurs over time, it has expanded tremendously.
However, the nature of service business and its operations, compared to manufacturing or other kinds of businesses is very different. For example, in a manufacturing business, the manufacturer or any employee of the company, does not have any relationship or direct contact with its customer (except customer care and salespeople). However, in most service businesses, communication and maintaining a direct relationship with the customer is very important.
Dimensions of Service
In order to successfully establish and grow a service-oriented business, it is necessary to understand its dimensions and analyse where your business lies in terms of the three dimensions- Service Package, Service Customisation and Customer contact.
a) Service Package (Nature)
Service Package refers to the nature of the service and the value it adds. This tells us which part of the operation/service requires more attention. For example, if a service is dependent on tangible activities like in the case of food/grocery delivery apps, more attention is paid to spend money on tangible assets. However, if the service is dependent on intangible activities like salon beauty services, training and retention of skilled employees and development of firm’s knowledge assets is more important.
b) Service Customization
Service Customization refers to the level of customization or standardization of the service. This gives us an insight into the kind of human resources required and the nature of operations to be followed. For example, if the service is more or less standardised like in the case of plumbing, employees/workers with more narrow skills can be hired and a standardised step by step approach can be followed.
However, if the service is customised according to the needs and demands of every customer like in case of a bakery that makes customised cakes, the operation becomes less predictable and more variable so the company needs highly skilled employees/workers. Such organisations compete on the degree of customisation offered instead of cost.
c) Customer Contact
Customer contact refers to the degree of contact the employees have with the customer which depends on the nature of the service. The degree of customer contact is divided into- Front-room and Back-room operations.
Front-room operations refer to the part of the service where the customer interfaces directly with the service organisation. Back-room operations refer to the part of the service where there’s no contact with the customer.
For example, getting a Netflix/Prime subscription is a back-room oriented service. So, the company does not need employees with people skills since there is no direct contact or communication involved in the service. On the other hand, any service available on Urban Company requires direct contact (front-room) with the customer and hence, the employees hired should know how to be pleasant and cater to the needs of the customer.
With the help of these dimensions of service business, one must analyse the position of their service business and make its human resources and operations related decisions accordingly.
What Is Guest Posting And How Is It Used For SEO?
What Is Guest Posting And How Is It Used For SEO?
If you’re a blogger and you’re not completely happy with the level of traffic being driven to your site, you need to ask yourself a simple question – is it worth investing more time in guest posting?
If you’ve got your head screwed on right and you know your stuff, the answer should be a resounding yes.
Despite some speculation about the longevity of this particular inbound marketing strategy (we’ll get to this later), guest posting is still one of the best ways to grow your audience and drive traffic to your site.
So, what is guest posting in SEO, how do you do it, and what should you know about it?
The Basics Of Guest Blogging
The basic definition of guest blogging is pretty straightforward – it means posting on another person’s blog as a guest.
You contribute content to someone’s blog and in return you get an external backlink to your own blog and wider exposure.
It’s a simple concept with a clean sounding, win-win logic, but why exactly is guest posting a good idea?
What Does Guest Posting Accomplish?
For a start, what does guest blogging accomplish from the perspective of the guest?
Firstly, guest blogging is about building relationships. You’re networking with other bloggers and making new connections which might prove useful later on down the line.
Bloggers can be influential people and their chatter makes up a large proportion of conversation on the internet.
Through guest posting and getting to know people, you might indirectly end up increasing your influence in the social media world.
Secondly, guest blogging introduces you to a new audience. By essentially tapping into the host blog’s audience you are making a pitch to an already established community ready to hear what you have to say.
If you’re adding value to their reading experience, then they’re likely to head over to your blog to check out your other content. A big focus of guest blogging is on the next, third point, but the effect of actual click throughs to your blog shouldn’t be neglected.
Thirdly, guest posting is big in the world of SEO (search engine optimisation). This is the context in which it is most often discussed, and guest blogging is indeed an undeniably important way to drive traffic to your blog.
When you post on another person’s site, the one thing you should be adamant about is their inclusion of a link to your own blog.
This might be embedded in the text, or might be included in the author bio. However it’s incorporated, generating these links is one of the main goals of guest blogging.
Being referenced on reputable, quality sites is a big factor in how big search engines decide to rank your blog.
Over time, generating these backlinks will help boost you in the search engine rankings. That’s why people refer to guest blogging as being ‘good for SEO’.
But What Does Guest Posting Do For The Host Site?
Mostly it’s about generating interesting, new content. That’s why you’re guest posts will have to be good, especially if you’re small fry looking to publish on a more reputable platform.
From the perspective of the host, guest blogs are essentially free content, and who doesn’t love free content? Of course, the more prominent the blog, the pickier they can afford to be.
There’s also something of the community vibe to guest blogging lower down in the food chain. Amongst small to medium bloggers, hosting other peoples’ blogs is about helping each other out.
If you’re posting on other blogs, it makes sense for you to offer the same courtesy to others. It’s a win-win strategy, and both of you will benefit from the cooperation.
How To Go About Guest Posting
So, guest posting is good for SEO, it introduces you to a new audience, and it helps you make friends. How do you get started?
First step, you need to find a blog that will host you. There are a few ways you might want to do this. There are some sites out there that actively list blogs which are up for guest posting. However, the links can be unreliable. Moreover, you might not be getting the quality hosting that you’re truly aiming for.
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IJR Journal
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International Journal of Research
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International Journal of Research (IJR journal) publishes internationally-leading, rigorous and peer-reviewed scholarship across the humanities disciplines: from classics, theology and philosophy, to modern languages and literature, film and media studies, anthropology, political theory, and sociology. Our articles benefit from the latest advances in online journal publishing – with the high-quality presentation, annotative functionality, robust digital preservation, strong discoverability, and easy-to-share social media buttons. IJR is now dedicated to publishing Special Collections focused on a particular topic or theme, and so no longer accept general submissions. Our IJR is a megajournal platform that means that we particularly welcome interdisciplinary Special Collections, and we also encourage submissions in English.
International Journal of Research (IJR journal) is available at https://journals.pen2print.org/index.php/ijr
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Call for Papers IJR – International Journal of Research
International Journal of Research (IJR) [ISSN -2348-4868] is an international journal dedicated to publishing exceptionally important and high quality, agenda-setting research tackling the key global and societal challenges of ensuring the provision of energy and protecting our environment for the future.
The scope is intentionally broad and the journal recognizes the complexity of issues and challenges relating to energy conversion and storage, alternative fuel technologies and environmental science. For work to be published it must be linked to the energy-environment nexus and be of significant general interest to our community-spanning readership. All scales of studies and analysis, from impactful fundamental advances to interdisciplinary research across the (bio)chemical, (bio/geo)physical sciences and chemical engineering disciplines are welcomed.
Topics include, but are not limited to, the following:
- Solar energy conversion and photovoltaics
- Solar fuels and artificial photosynthesis
- Fuel cells
- Hydrogen storage and (bio) hydrogen production
- Materials for energy systems
- Capture, storage and fate of CO2, including chemicals and fuels from CO2
- Catalysis for a variety of feedstocks (for example, oil, gas, coal, biomass and synthesis gas)
- Biofuels and biorefineries
- Materials in extreme environments
- Environmental impacts of energy technologies
- Global atmospheric chemistry and climate change as related to energy systems
- Water-energy nexus
- Energy systems and networks
- Globally applicable principles of energy policy and techno-economics
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Understanding Service Tax in India
Service tax was a tax levied by the Central Government of India on services provided or agreed to be provided excluding services covered under negative list and considering the Place of Provision of Services Rules, 2012 and collected as per Point of Taxation Rules, 2011 from the person liable to pay service tax. Person liable to pay service tax is governed by Service Tax Rules, 1994 he may be service provider or service receiver or any other person made so liable. It is an indirect tax wherein the service provider collects the tax on services from service receiver and pays the same to government of India. Few services are presently exempt in public interest via Mega Exemption Notification 25/2012-ST as amended up to date and few services are charged service tax at abated rate as per Notification No. 26/2012-ST as amended up to date. Presently from 1 June 2016, service tax rate has been increased to consolidated rate at 14% +0.5%+0.5%= 15% of value of services provided or to be provided. The service tax rate now is consolidated rate as education cess and secondary higher education cess are subsumed with 2% of “Swach Bharat Cess (0.50%)” has been notified by the Government.
Service tax in India was introduced in 1994-95 to correct the asymmetric treatment of goods and services in the tax framework and to widen the tax net. Need to introduce service tax was felt due to the fact that service sector contributed to around half of GDP but it wasn’t taxed. The numbers of services liable for taxation were gradually raised from 3 in 1994-95 to virtually all service in budget 2012-13 except for the services enlisted in the negative list. The negative list includes the services by Government or a local authority, services by the Reserve Bank of India, Services by a foreign diplomatic mission located in India, services relating to agriculture, Service of transportation of passengers, Funeral, burial, crematorium or mortuary services etc.
In the last eight odd years, after a modest beginning, service tax had become one of the most important sources of government revenue. Budget 2012-13 increased the service tax rate from 10 percent to 12 percent. Already, a cess is imposed on all indirect taxes including service tax to finance secondary and higher education. In 2011-12, Rs 95,000 crores are expected to mop up through service tax and for 2012-13, target is to collect as much as Rs.1.24 Lakh crores. The increase in service tax is opposed by different section of the business community.
At present, service sector contributes more than 55 percent of GDP and its share is likely to increase in future as it is poised to grow between 8-10 percent in next decade along with the reduced share of primary sector. This offers tremendous revenue potential to the Government. It is expected that in due course, service tax would reduce the tax burden on international trade (Customs duty) and domestic manufacturing sector (Excise duty). So a planned growth of service tax would be commensurate with the goals of economic liberalization and globalization. This process requires levy of taxes on new services without substantial rise in the rate or cost of collection.The service tax promises many opportunities as well as challenges to realize the opportunities. For instance, increased revenue through service tax will help in bridging the fiscal deficit, finance the social services, reduce the burden on commodity taxes etc.
The challenges include providing more simplified tax administration in the country which will reduce the tax evasion. Further, department should intensify the field survey operations to ensure that all taxable service assessees are brought into the tax net and service tax due from them are collected without hitch. While the basic tenet of voluntary compliance of service tax law has to be adhered to, the habitual evaders of service tax must be booked for appropriate action under the law. Effective use of Audit and Anti-evasion tools for ensuring the compliance on the part of the assessee and curbing the instances of irregularities and tax evasion are the need of hour. Greater emphasis should be laid on training the staff in Information Technology skills necessary to carry out effective, systematic and result oriented analysis of data available in the system, to achieve the target. Electronic Tax Administration (ETA) system for service tax should be effectively implemented so that service tax could be administered as a pioneer e-tax of the country. Adequate staff must be deployed along with suitable infrastructure and conveyance to implement service tax law effectively.
In future, service tax will be integrated with commodity taxes to give rise to the Goods and Service Tax (GST). The proposed Goods and Service Tax is the part of the tax reforms that centre around evolving an efficient and harmonized consumption tax system in the country. Presently, there are parallel systems of indirect taxation at the Central and State level. The existing service tax system poses an imminent challenge to reform its synergies to eventually harmonize itself in the GST regime. Successful integration of goods and service tax would give India a world-class tax system and will bring in improved tax collection. In a way, it will boost our economy and enable us to compete at the global front.
As a result, our system will eventually match the international standard in the sphere of indirect taxation. It will also end the long standing distortions of differential treatments to the manufacturing and service sectors. GST would be a single comprehensive indirect tax to be levied on goods and services. It would be levied at every production and distribution chain with the eligibility to claim indirect taxes paid on procurement chain. Under the current regime, there is a fractured credit mechanism where businesses don’t get credit for all the taxes they pay. The effort to prepare for a smooth integration with the GST without any hardship to public is a big challenge, which needs to be handled at the field as well policy level. GST is the future of all indirect taxes in India for which a consensus is needed between the central and state governments. It was supposed to be implemented from 1 April 2010 but is postponed every year due to lack of consensus. The delay in the implementation is causing loss to the tune of thousands of crores every year which could have gained in by increased efficiency. The central government should come forward with some form of incentive driven plan to bring the GST regime in the country which poised to put the fiscal administration of the country at higher level.














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