For any business advertising is as important as oxygen for human beings. Many businessmen save money by not spending on advertising and marketing. It is just like loving one side that means you love someone but your are not telling or expressing . To move relationship ahead you have to express your feelings . similarly for engaging customers you have to express about your business through advertising. To sell you have to tell. Just by opening business and sitting in office and waiting for customers will not raise revenues. Spending on infrastructure can be optional spending on machinery can be optional but spending on advertising cannot be optional doesn’t matter whether it is B2B or B2C.

Now that you are convinced that advertising is an important requirement for any business. Now the question arises does more money means more results? and the answer is big NO. Money is one of the factor but not the only factor. Nobody remember how many ads you run. people remember the impression you made . your advertisement should be consisting of a relatable story triggering the emotions and giving a delightful surprise. Below I am sharing some tips to make an high engaging and successful ads campaign.

1. Be different and generate recall value
2. Be digital it’s more efficient and cost effective
3. Don’t find, Be found
4. Shift from outbound to inbound
5. Preserve and nuture the data
6. your content should either entertain or educate the viewer
7. Build a good website and online reputation

Lalitha jewellery is owned by Mr. KiranKumar. It was first founded and established in Madras (Chennai).within no time the Lalitha Jewelry had gained the trust of its customers and reached great heights amidst very tough competition of other famous jewelries. But we have to admit that there is nothing that comes straight into our hands. Whatever we have to achieve will come to us only if we work hard and smart. This is the same thing that happened in the ejection of Lalitha Jewelry and its founder Mr.KiranKumar.

Let us now know the history of Mr.KiranKumar and the birth of Lalitha Jewellery

Mr.KiranKumar belonged to a poor family where it was very tough to make their both ends meet. He first his gold business with his mothers bangles.hhe turned those bangles into earrings and went to Madras to sell them. He started doing this when he was seven years old. By the time he as 14, he sincerely decided to earn money as he cannot see his family in such a helpless situation. The situation was like that where his family can’t take food for at least 2 times a day. At the age of 14, Mr.KiranKumar decided to change his family’s fate and decided to do gold marketing. He is the only man from his family who does gold marketing. None of his family or his ancestors has neither relation with this field nor entered this field. The only reason why Mr.KiranKumar had chosen this field is that Nellore was and is very good at gold trading.

Mr.KiranKumar first decided to learn gold retailing. So as part of that he first joined under a Goldsmith and learnt how a gold piece will be made into a nice designed structure and later there was a doubt for him that where do all these designed pieces go and slowly started learning and digged that deeper. After he knew that he knows something about gold trades he decided to trade the Gold. All this was happened when he was 14.

At the time his mother has four gold bangles each of twelve grams. He asked his mother for those bangles and his mother without saying a single word had given him those bangles as just to make their both ends meet. Mr.Kumar had turned those bangles into earrings of 65 grams and went to Madras to sell those. That was his first earnings and he loved the magic in Gold trading and slowly gained strength and confidence over that.

In this way within 1 year he had profit of 19 Lakhs in his pocket, he had 3 cars within less than a year but he said that those cars were not for his personal use but to travel madras from Nellore to sell the gold with him and take another gold from his dealers to make that into beautiful designs.

Mr.kiran is very genuine and very good at heart which made him success in this field. After Lalitha jewelry became wide, he released an advertisement as part of promotions, which says “daabbulu evariki oorike ravu” which became very famous and bought him more good name. That advertisement touched many hearts.

Mr.Kiran never does promotions with any celebrities but only he though gained popularity and won trust of public. He is very confident about his designs and prices. He made an advertisement that says if anyone wants to make the same design of theirs with another goldsmith or want to enquire price in another showrooms, they will never stop us. We can take a photo of jewelry which is not allowed in any other showrooms, and can enquire price. He guarantees that his showroom is only the one which provides the jewelry at lowest and reasonable prices with best quality of gold.

Today when you Google the definition of DRUGS, you come across a chemical, used as medicine, although illegal, taken by people to feel pleasant and excited feelings. And somewhere defined as stressbuster to deal with anxiety. Is it so? To answer it let’s look at an case;

    Some time back, a friend of Shruti died tragically young. He was a pillar of the community, and Shruti was honored to learn that he wanted her to play oboe [an instrument] at his memorial service which would be attended by hundreds of people. Although Shruti had performed in countless concerts filled with thousands of people, but the thought of performing at funeral of such an honored man was nerve cracking compounded with the fact she herself going to mourn for her friend. But in the end, she was able to gather up the courage to play beautifully and received dozens of compliments after performing. Her one friend asked about how she handled her nerves. She honestly told him that she just didn’t know and just hope for the best. In contrary to this, he said for such high pressure performances, he always uses beta blocker- a prescription medication for clinical anxiety.

 But certainly we wouldn’t even faulted Shruti if she had sought out for such prescription of drug when she learned about her friend request to perform at his funeral. It’s an exceptional situation and if some medication could help, wouldn’t be it better for all concerned. But if musicians routinely depend upon such for every performance where would it stop? Should we even prescribe such medications to students who have their studies and career pressure? What if a professor says he/she needs to take modafinil [a drug] to overcome stress and for pacing his/her career? Where will it going to end? One’s occasional boost might become chemical dependency in near future.

What if everyone was taking the pills to keep up their pace and the one who restrained to such, wouldn’t it be cheating to such person? Definitely, yes. The main problem youth today deals because of their prospective. They believe that drugs aren’t causing any harm rather they make them feel better but deep inside its true that their happiness for today will be their addiction tomorrow. Even if drugs with ‘no side effects’ are made, after sometime their primary usage purpose gonna become their side effects in form of dependency. You are going to take that pill for every task, that dependency itself is the side effect.

Imagine a scenario where there are no side effects associated with usage of drugs, cognitive and physical both, so we really improve our efficiency or we even work more than others. Then, Think of what we accomplish! If a person’s life becomes all work, no down time, no relaxation, no stress, no interactions, ever I’m not so sure that’s a life even worth living? It changes your whole personality and even disturbs routine with impacting your caliber. And you may not be even in position of realizing it. 

Many girls who are married off before they turn 18 or are forced into early marriages are made to leave school, depriving them of their right to education and future independence. Child brides are also more likely to experience domestic violence.
Because young girls who are married off are more likely to have children while still physically immature, they are at higher risk of dying from pregnancy and childbirth complications, and their babies have a reduced chance of survival too, according to the World Health Organization.

Child brides who have children may also be psychologically unprepared and ill-equipped to become mothers at such a young age. By robbing girls of a chance to learn, grow, and fully realize their potential, child marriage systematically disempowers them. It ensures that they remain dependent on others all their lives, strips them of their agency, makes them vulnerable to abuse, and can trap them in a cycle of poverty. In cultures that do not see girls and women as potential wage earners, they’re may be considered a financial burden to the family. In these cases, families living in poverty who have several children may arrange a marriage for their child to reduce their economic burden: One less daughter to take care of means one less mouth to feed and one less education to pay for. Girls may also married off to offset debts or settle conflicts, effectively acting as a substitute for money.
Both early teen marriage and dropping out of high school have historically been associated with a variety of negative outcomes, including higher poverty rates throughout life. Are these negative outcomes due to pre-existing differences, or do they represent the causal effect of marriage and schooling choices? The negative outcomes associated with early marriage and dropping out of high school have the potential to affect not only the individual making the decision but also her children and the rest of society. For example, a high divorce rate combined with low wages and a larger family size increases the number of children living in poverty and receiving state assistance. Prime minister Narendra Modi on the occasion of 74th Independence Day while addressing the nation, stated that a committee had been set up to reconsider the minimum age for marriage of girls. While every decision has its consequences, this too has its own. The change in law seems like a good initiative and would bring about change, but, not everything is all rainbows. The decision has split the government as for some; it sounds like a step to reduce malnutrition, control the population and increase education amongst women; for others, it gets the sums wrong. Some believe that it would help women to exercise legal powers incase of marriage below the age of 21. Others ween that this would increase the number of child marriages as girls getting married between the age group 18-21 would add to the number of child brides. Continuing the argument, it is also evident that premarital sex is just as much of a taboo as sex education in India. Thus, reconsidering the minimum age for marriage of girls is feared to deny unmarried pregnant teenagers to get proper healthcare facilities.

College Graduation is a huge milestone in anyone’s life. College graduation is one of life’s last clean transitions, a final passage from adolescence to adulthood that is predictable in ways other transitions rarely are. Relationships end with breakups or death, jobs often end with quitting or firing, but college is one of the only things in life that ends with a fresh start. Except when it doesn’t. College graduation is often marked by an adjustment period, as students leave the comforts of campus to find their way in the raw wilderness of the job market. But this year’s graduates are staggering into a world that is in some ways unrecognizable. But graduating in the midst of the coronavirus pandemic will have enduring implications on the Class of 2020: for their memories, their earning power, and their view of what it means to have a functional society. For these young adults, the pandemic represents not just a national crisis but also a defining moment.Even when colleges are trying their best to give students a memorable farewell, an event that they have looked forward to during their college years many don’t know if they will ever have a chance at bidding their crucial years a heartfelt goodbye. The end of college marks an important turn in the lives of students, who are finally eager to carve a place in the world. The farewell is an important milestone in this journey as everything culminates to this very day. Even before COVID-19, the Class of 2020 came of age at a time of fear and uncertainty. Born largely in 1997 and 1998—among the oldest of Gen Z—the Class of 2020. For the Class of 2020, COVID-19’s lasting impact may be determined by what happens next. If the rising cohort of young workers are left to fend for themselves, mass youth unemployment could lead to permanent disillusionment or widespread despair.

A forceful, effective response that invests in the rising generation of American talent could restore their faith in the system.
It’s not clear to the Class of 2020 how the pandemic will play out. They just know it will change their livesThe Class of 2020 hugged their closest friends and mourned their lost semester, but scattered back home without so much as a goodbye to many people they’d lived with for years. Acquaintances who laughed in hallways or shared inside jokes in seminars simply disappeared. Fraternities and sororities canceled their formals and philanthropy events, attempting Zoom happy hours that didn’t come close to the real thing. For some couples, casual hookups quickly escalated into long-distance relationships. Others quietly packed up their feelings for college crushes and left without saying a word. Instead of graduating into their future lives, many Class of 2020 seniors feel like they’ve gone backward. Graduating into a bad economy can affect everything from future earnings to long-term health and happiness. All of this—the forgone memories, the abrupt goodbyes, the lost opportunities—will stay with the Class of 2020 forever. They know that the pandemic will shape their futures, even if it’s not yet clear exactly how. The pandemic has marked the end of one phase for this unlucky cohort. The recovery could mark the beginning of another.

we always tend to ignore this topic ,everyone is worrying about getting the job but there are very few people that actually focus on the skills. I have seen people just focusing on getting job, whether they are interested or not on the particular profile they just apply without even seeing the job profile. I know Job is important but knowledge is more important,People nowadays fails to understand this simple difference.

Okay! let us understand this,why there is unemployment in India because nobody wants to pay a person who don’t possess knowledge or skill set. There are 100 of engineering colleges in our country.Ever wonder why they are not getting jobs,because students do not focus on practical knowledge they do not focus on what they actually know,If i say i am engineer but i do not know how to solve simple mathematical equation who will hire me?. Even students with more than 8 cg pa are not getting jobs the reason is they just mug up the things and get marks.So just getting marks is not important you must have that skill on your hand.

I have seen students of my batch cheating in order to clear the first round of any campus drive they believe if they will clear the first round they will eventually clear all the rounds and get hired but they totally fails to understand that when you cheat in any exam whether it is for job or anything you are cheating with yourself you are not accepting the fact that you do not know this skill instead focus on gaining knowledge if you will have knowledge any company will hire you.Companies focus on your problem solving abilities work on projects get that skill and then apply.

It mostly happens during on campus drives that students cheats and become so desperate in getting jobs just because there friends are getting placed but they do not sit and understand that this is not the solution focus on what you do not know think for solutions that where you are lacking.But instead they become desperate they sit on any drive even if it is paying less with 2 years of bond,just think settling for less just because you are desperate is not the solution. Think getting 3 lac per year living in a metropolitan city will do no good, you would not save enough money to provide support to your family and moreover you will be stuck for 2 years there will be no development and no skill.

The most important thing if you cheat and get hired what will you do in the training session,companies tests your knowledge then you will be kicked out and here you are with no knowledge, no job and no confidence.

so focus on yourself even if your friends are getting jobs,do not become insecure set your goal for big instead work on your skill set, if you say i m a content writer showcase your work do internship regarding that.If you are from engineering department work on projects showcase that on linked in, Hr’s are searching for talents through linked in if your work is good they will approach you.

Again just run after knowledge not after money.Money will come if you have knowledge,otherwise you will end up nowhere. So skills set is the most important thing you can have Think big!!.