Emerging Trends in Social Media

Image Source: Business Today

Over the past decade, social media has managed to secure a special position in our hearts.
Like every other evolutions in the world, the way we use social media platforms also evolves.
With the quick growth of social media, trends change every second day and thus brands and individuals are in a hurry to adopt them fast!

Major Trends…

1) Augmented Reality

Augmented reality (AR) is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual and auditory.

How it is used in different ways in social media?

Now, during the pandemic times, it wasn’t easy for people to go out for shopping and try out the things they wanted to purchase.
So Augmented Reality became an important feature in social media apps so that consumers can try out the business products from their respective homes.

Popular furniture company IKEA using AR.

MORE COMMON EXAMPLES OF AR IN SOCIAL MEDIA

Mark Zuckerberg, founder of Facebook, recently said Augmented Reality has slowly become the company’s “topmost priority” .
We have already witnessed how social media apps like Snapchat and Instagram have become more AR oriented– all the face filters that we use on such social media apps are nothing but small facets of Augmented Reality.

Credit: The Verge

2)VIRTUAL REALITY

Virtual reality (VR) refers to a computer- generated simulation in which a person can interact within an artificial three-dimensional environment using electronic devices, such as special goggles with a screen or gloves fitted with sensors.
Users have a realistic feeling experience when it comes to Virtual Reality.

VIRTUAL REALITY IN SOCIAL MEDIA

A) VR CHAT
VRChat is a free-to- play massively multiplayer online virtual reality social media platform. It allows players to interact with others as 3D character models.
Users can interact via text chats and then play the games according to their needs.

Credits: Business Insider

B) FACEBBOOK SPACE
It allows an integration with Facebook, which makes it easy to invite our friends and acquaintances to the VR world.
Three people can actually interact using a VR device. This has however now been discontinued.

3)Shopping through Social Media

Many new brands and business firms deal with their consumers entirely though social media platforms like Facebook and Instagram.

Both these social media platforms provide services like a complete e- commerce portal and also allows business firms to show their products on the platforms while attaching a link to the firm’s official website. Customers can view products, see prices and can directly order products from these social media platforms.

Credits: Cosmetics Business

4) News Culture on Social Media

This is one of the most popular trends we tend to see these days on social media. People spent most of their times in social media and therefore many mainstream media channels maintain good interaction with their audiences on social media platforms like Instagram, Facebook and Twitter via video stories, pictorial presentations and like.

Many new media houses are completely based on social media. People mostly get to know about recent happenings through social media.
Twitter as compared to any other social media platform has distinctively been credited for instantaneous news.

Facebook page of ABP News

5) Hash-tag Culture

This is another form of social media trend that can be seen these days where interested groups make a hash-tag phrase (for example: #xyz) regarding their concerned matters.
This has widely been witnessed on Twitter and Instagram where users make their interested topics “trendy” on social media. This is especially done on Twitter to bring anything to public notice.

Credits: Elegant Themes.