Author Archives

rishikaviraj

The impact of Social Media Influencers on Sales

The way social media influencers directly or indirectly influence publicity and promotion somehow also influence the sales of a brand. Some of the ways in which social media influencers impact sales are: 1. Help in Consumer Research Phase: Nowadays, market is mostly “consumer-oriented”. Consumers search and research, read reviews about […]

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RTI ACT and Investigative Journalism.

Just like citizens, the RTI act has enabled lot many journalists in the country to investigate regarding their concerned issues. RTI act over the years has become an important weapon for journalists to divulge hidden and lesser known information. RTI act has become so crucial and an “everyday thing” for […]

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BOBBY (1973): The Game Changer of Teenage Romance.

Why is the movie considered as Hindi Cinema’s first teenage love story? 1970s ‘India’ witnessed lots of socio-economic happenings like unemployment, poverty and corruption and so were the plots of most of the movies of that era based on classism, social injustice, divide between rich and poor and so on. […]

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Brief History of Hindi Cinema.

In the course of its long history, the Hindi Cinema has gone through constant evolutions and is still witnessing massive socio-cultural changes, however, from substantive and insular point of view; the Hindi Film Industry still retains its own unique and peculiar characteristics. Since the beginning, the Hindi Cinema has drawn […]

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17 Sustainable Goals by United Nations.

Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs. Sustainable development has continued to evolve as that of protecting the world’s resources while its true agenda is to control the world’s resources. Environmentally sustainable economic growth […]

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Evolution of Panchayati Raj System in India.

Since the beginning of India’s foundation, Panchayats have been the pillar of Indian rural set up. According to Mahatma Gandhi, development and governance in India should not be in big cities and towns but in rural areas and small villages because majority of Indian population resides in villages. The Panchayati […]

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UNAIDS- Achievements and Challenges.

As of 2018, about 38 million people in the world are infected with HIV and out of these about 21 million people were living in Africa alone. South Africa, Nigeria and India are the worst affected countries with over 7 million, 3 million and 2 million people with HIV infection […]

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Jagannath Puri Rath Yatra: 5 Fast Facts about the temple.

One of India’s biggest festivals, Rath Yatra begins today, July 12 and that is celebrated all across the world by millions of Indians. The festival has its primary significance in Indian states like Odisha, Jharkhand, West Bengal and Assam. As everyone has their eyes on Puri Jagannath Temple’s grand celebration […]

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World Population Day: UP Population Bill Draft.

Today, July 11, is celebrated as World Population Day each year and this was established by United Nations Development Programme with an attempt to address the issues faced by global population. This day is very important to India as our country is one of the few in the world to […]

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RTI ACT- Every Citizen’s right!

Right to Information (RTI) is an act of the Parliament of India which sets out the rules and procedures regarding citizens’ right to information. This particular act was passed as an independent act by the Indian Parliament in the year 2005. The RTI act has been useful in getting to […]

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