Startups and Unicorns in EV Market.
Ather and Ola are successful rivalries of the electric scooter market. Ola electric a unicorn company takes the smarter way by playing with the numbers. The company strongly believed that the price of electric scooters in India can be reduced only when the sales are as huge as 4000 units a year. They are strategically planning and working over the same.
Ather on the other hand is one of the early adopters of the Indian EV market. It had a slow and steady plan to capture the Indian market. Incubated at IITM in their early stage, they did a lot of brainstorming to achieve their design, range, and performance. As a result of this once it was introduced to the market people were awestruck with its design and came up with a question “Why not give it a try?”. Ather made sure that the try was worth the cost. Their service and support were well appreciated in the first place. Ather experience centres made a huge impact in its sales numbers. It made people realise that it’s more than just a ride.
Patrimony Automotive players like Hero Motorcorp, Bajaj Auto, TVS Auto came up with their own strategies and features to launch in the Indian market and they are blooming in the same. Bajaj Chetak has a terrific range of 95 kilometers on a single charge, which is more than enough for a user to switch from petrol to an Electric vehicle. The e-showroom on their website is made in such a way that users can get the feel of visiting a showroom and exploring the vehicle with a smartphone in their hands.
Apart from these startups like Ultroviolette, Ampere electric, Okinawa scooters are also trying to sustain a better place in the Indian Market. Ultraviolette bike is expected to have exceptional sales due to its breath-taking design and performance.
Passenger Electric Vehicles:
The passenger electric vehicles sales in India have not met their expected growth in sales. But the market is predicted to change in the upcoming years. The key players in electric passenger vehicles in India are as follows:
- Tata – Nexon EV.
- Hyundai – Kona EV.
- Morris Garage – ZS EV.
- Tata – Tigor EV.
Nexon EV has a range of about 312 km on a single charge while MG ZS EV and Kona EV have a promising range of about 419kms and 452kms respectively. The offered range is promising and sufficient for trips and travels. They have pretty good acceleration and drive modes.
Tesla, a prominent player in the EV market across the world, has entered the Indian market and things are anticipated to change. Headquartered in Bangalore(the city of EV growth), the company is making plans to reduce the battery cost and production cost. The charging infrastructure would become better due to the dashing intervention of Tesla.
The growth of EVs in India is mainly dependent on the charging infrastructure across the country and experts are Forecasting it to get better in the upcoming years.