Air Jordan is an American brand of basketball shoes, athletic, casual, and style clothing produced by Nike. It was Founded in Chicago, the Air Jordan was created for Hall of Fame basketball player and six-time NBA Finals MVP Michael Jordan during his time with the Chicago Bulls. The original Air Jordan sneakers were produced exclusively for Michael Jordan in late 1984. The Air jordan sneakers were made available to public on April 1st 1985. The shoes were designed for Nike by Peter Moore, Tinker Hatfield, and Bruce Kilgore.
Coming from North Carolina university, Michael Jordan was an 3rd overall pick in the first round of the NBA draft of 1984. He was drafted by the Chicago Bulls. At the time Michael jordan entered the NBA and before the basketball sneaker game was boring. The players were allowed to wear only sneakers of “white” colour. The shoe was given a small astheitc touch such as a logo, extra tread or support. In 1972, the world witnessed the introduction of Nike blazer, a basketball shoe made for the portland trial blazers. These sneakers were made famous by George the iceman Gervin. The Nike blazer was advanced both in branding and also in technology.
In 1984, a young basketball prodigy entered the NBA, with the performance of Michael Jordan in his rookie year it was understood that he had a great future ahead of him. Nike noticed his talent and prospect and took a unique risk and decided to sign a deal with Michael Jordan to produce his own line of basketball shoes. Micheal jordan always had worn “ADIDAS” till that point of time, but then he got carried away with NIKE executives and their desire to sign a contract with him. The original Air Jordan 1’s were exclusively produced for Micheal Jordan in 1984, the first jordan’s had a different colour-way in contrast to the shoes that existed before the introduction of Jordan’s. The shoes were in flamboyant colour’s of black and red, the original shoes were banned by the NBA because the shoes were full coloured. The NBA felt that the “white shoes” convention was being violated.
When these shoes were made available to the public for sale, they instantly sold out, 50,000 pairs were instantly sold out. It was a game changer for NIKE and also a game changer in the field of sneakers, NIKE made 150 million out of sales with the release of that shoe.
Why they need a place in your sneaker collection?
The ostentatious history of these shoes makes it a must on your sneaker collection. The brand brings pride in your sneaker game, no matter what you buy, once you have jordan’s on your feet they gonna dominate all the other shoes in your collection. The sneakers available in the jordan line are multifarious. They indeed produce the most comfortable and the most eye catching sneakers.
Cost factor – all the sneakers of jordan, they are pretty costly.A question arises, whether these shoes are worth the money? well, To summarize: yes — Jordans are definitely worth it. Even the handful of more mass-produced pairs offer up similar leathers; and if you pick up a Triple White Jordan 1 Mid or a Bred Jordan Zoom 92, then you’ll be able to secure an everyday pair you can easily wear for a solid amount of time.