1. ZERO TO ONE
Zero to One presents at once an optimistic view of the future of progress in American and a new way of thinking about innovation. It starts by learning to ask the question that lead you to find value in unexpected places.
2. THE LEAN STARTUP
Rather than wasting time creating elaborate business plans, the lean startup offers entrepreneurs- in companies of all sizes – a way to test their vision continuously, to adopt and adjust before its too late. The author provides scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
3. THE FOUNDERS DILEMMAS
The founder dilemmas draws on the inside stories of founders like EVAN WILLIAMS of twitter and TIM WESTERGREN of Pandora, while mining quantitative data on almost ten thousand founders.
People problems are the leading cause of failure in startups. This book offers solutions.
The author of this book provides practical insights to create user habits that stick , actionable steps for building products people love, fascinating examples from the iPhone to Twitter, Pinterest to Bible app, and many other habit forming products.