Identity Design in Branding


It is important to understand what brand and branding is. Logo is a design term for a trademark. It can be a monogram or symbol. A trademark is not the brand itself. We need to learn the context of branding. 

Branding is about decor, graphics, customer experience, staff, product, logo, messaging, packaging signage and website.

Brand identity is the collection of all elements that a company creates to portray the right image to its consumer.

 Brand is the perception of the company in the eyes of the world.

Who you are as a brand is made up of a few key elements:

  • Your mission  
  • Your values (what beliefs drive your company?)
  • Your brand personality ( what kind of personality does your brand have?)
  • Your unique trait
  • Your brand voice ( how will your brand communicate with its clients?)

LOOK at the brand, observe their attributes and list down the most important ones. They represent the core of the brand.

Alexander McQueen’s Branding Identity

Alexander McQueen is a British luxury fashion house. The world of Alexander McQueen is one defined by how the elements of fragility and strength, tradition and technology, severity and grace, contrast and complement each other to create a new vision for fashion in the 21st Century. Customers know when they see a gothic, perfectly tailored, creative and dark clothing, it might as well be from this maker. This is an example of successful identity branding.

Categories: News