Technology in alliance with Health

The world is moving at a fast pace and so is the technology. The developments are taking place all over the globe with the help of new technologies being invented to solve problems and increase efficiency. It makes operations easy and simple. But it is taking shape of a new trend where machines are valued more than human resources. Robots are being developed to challenge the human ability. We are not much far from the time where everything would be done by the robots and people would just stare them doing tasks. Even the small and simple work are now being outsourced to machines, be it at workplace or casual areas.

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This is promoting laziness among the people. The advancement of technology is providing comfort without any hard-work. From cooking to cleaning to switching on the ACs, everything is being done by just a click of the remote. The factories as well as home are covered with machines and automated equipments. This can have effects on health of people. It was the earlier times when people used to be healthy and fit because they did all work by themselves with full dedication. There were hardly any machines and that too to compliment their hard work. Now that development is taking place, it is somehow being misused for the sake of comfort and less is taken care of health. Being on the couch the whole day, ordering fast food from restaurants and spending the day without doing any work has become a habit now. Procrastination and refusal are key factors ruling the life now-a-days. There are no considerable movements physically that can support a healthy life and make the body work.

It is essential for the body to work to its full capacity otherwise one may face bad health physically as well as mentally. The structure of a human body is designed to work. The technology better be used for global accomplishments and improving the condition of the place we live. The garbage collection is something which can harm the health of people involved in it and therefore, we should bring out effective measures to solve this problem through technological assistance. It would be useful enough regardless employing tech devices to do services of waiter in restaurants, etc. It requires high intelligence and costs to make up machines or robots and that the efforts should be respected and directed towards more important issues and present concerns.

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Development not only refers to building up good infrastructure but also to skilled human resources and their well being. It is seen mostly people involve in mental work ignoring the importance of physical exercise, etc. Working all day long on the work desk is not good for health. It puts a lot of pressure to the mind and freezes the body restricting flexible movements.

Usage of tech devices that build up laziness should be avoided in daily life. Outsourcing of work should be done where it is required and not when you wish to escape physical involvement unnecessarily.

TIPS FOR MOTIVATING YOURSELF

Multicolored Bontainer

We all in need some form of motivation in our lives to keep on living to our fullest and ensure that we make sure that we do our best all the time. We wake up everyday with a motivation in our mind to seize the day.Ranging from the desire to finish a project on time, to wanting to shed those extra pounds, motivation is quite essential for us so that we remain consistent in our efforts to achieve our dreams and make them a reality. However, sometimes we may not feel good or may not able to perform to the maximum of our potential. We may sometimes slack off or laze out our days instead of getting that project finished before the deadline or study for that important text that may define our grades. In such cases, we really need that extra dose of motivation to get the task done smoothly and efficiently.

If you too are feeling low on motivation, try some of the tips discussed below that may help you to get it back so that you can do your best and follow your goals. They are as follows:-

PLAN OUT YOUR SCHEDULE

Black and White Laptop

If we want to achieve a goal smoothly, we need to make consistent efforts to ensure it. In such cases, spontaneous bursts of energy may be quite useful but they do not work out in the longer run. Here comes the importance of planning; organising and making map of your entire game plan before beginning with the preparation may be extremely useful and make our work a lot easier. This ensures that we know exactly what we are doing and that in the end, we don’t get loaded with all the pending work. Furthermore, we get time on our hands so that we can remain calm and collected instead of panicking at the last second.

MAKE GROUPS

Group of Women Doing Work Out

Becoming a part of study groups online or offline, can really help you to be consistent. This is due to the fact that these groups are highly motivating and influential in a way that they hold us accountable for our progress and we also get platform where we can talk about certain blocks we might be facing and even get solutions to any problems we may face.

TAKE BREAKS

Focused businesswoman in wheelchair using smartphone in cafe

One of the major reasons why people back-out from things is simple: burnout, due to excessive work load. People often tend to over work themselves and get exhausted, losing any further willingness to complete their task. In such situations, it is advisable to take break and chill out, instead of going on-and-on with your work. Not only this, it may also help improve our productivity to a higher level. We may not feel tired from our work and perform to our maximum potential if we give ourselves time to rest and recover. Often, consistent efforts are required rather that doing all hr work at once and then not proceeding with it at all.

So, make sure to take care of yourself and work smarter not harder!

Data Scientist Vs Data Analyst

What is the contrast between a Data Scientist and a Data Analyst? Are these two the equivalent? Such inquiries have been a wellspring of extraordinary disarray among youths, who wish to make an effective career in data science. I’m here to settle these inquiries and explain the whole matter for you.

How about we initially comprehend the center distinction between two occupation jobs, Data Scientists are master experts, outfitted with a blend of Coding, Mathematical, Statistical, Analytical and ML abilities. 

Data Analysts are principally associated with the everyday information assortment and investigation undertakings. They should filter through information to distinguish significant experiences from information.

Data Scientist and Data Analyst Comparison

1. Responsibilities

Data Scientist

! Create & define programs for data collection. modelling, analysis, and reporting.

! Perform information cleansing and preparing tasks to mine important bits of knowledge from information. 

! Foster custom information models and ML algorithms to suit organization/client needs.

! To mine and analyse data from company databases to foster optimisation and improvement of business operations. 

! To use the right data visualization and predictive modelling tools to boost revenue generation, marketing strategies, enhance customer experiences, etc.

! To foster new ML techniques and scientific models. 

! To associate diverse datasets, decide the legitimacy of new information sources and information assortment techniques. 

! To facilitate and speak with both IT and business supervisory crews to execute information models and screen the results. 

! To distinguish new business openings and decide how the discoveries can be utilized to upgrade business systems and results.

Data Analyst

! To analyse and mine business data to identify correlations and discover valuable patterns from disparate data points

! To work with customer-centric algorithm models and personalize them to fit individual customer requirements.

! To make and send custom models to reveal answers to business matters, for example, advertising techniques and their presentation client taste, and inclination designs, and so forth.

! To guide and follow information from various frameworks to tackle explicit business issues. 

! To compose SQL inquiries to remove information from the information stockroom and to recognize the responses to complex business issues. 

! To apply statistical analysis to lead purchaser information research and examination.

! To coordinate with Data Scientists and Data Engineers to gather new data from multiple sources.

! To design and develop data visualization, reports, dashboards, to help the business management team to make better business decisions.

! To perform routine analysis tasks as well as quantitative analysis as and when required to support day-to-day business functioning and decision making.

2. Skills

Data Scientist

The role of a Data Scientist is highly specialized and versatile. Henceforth, Data Scientists generally have Advanced Degrees like a Masters or PhD. 

! A least of a Master’s certification in Statistics/Mathematics/Computer Science. 

! Proficiency in programming languages like R, Python, Java, SQL

! In-depth knowledge of ML techniques, including clustering, decision trees, artificial neural networks.

! In-depth knowledge of advanced statistical techniques and concepts.

! Experience in working with statistical and data mining techniques (linear regression, random forest. trees, text mining, social network analysis) 

! Experience in working with as well as creating data architectures.

! Experience in manipulating data sets and developing statistical models.

! Experience in using web services such as $3. Spark, Redshift, Digital Ocean.

Data Analyst

For the work job of a Data Analyst, the base prerequisite is to have an undergraduate stamp. Science, Technology, Engineering or Math Degree, having advanced Degrees is excellent, but it is not a necessity. 

3. Salary

As indicated by a PWC study report, by 2020, there will be around 2.7 million employment opportunities for Data Scientists and Data Analysts. Glassdoor keeps up with that the normal yearly compensation of Data Scientist is Rs.10 lakh, while that of a Data Analyst is Rs.4,82,041. 

With everything taken into account, both the alternatives are arising and exceptionally rewarding profession decisions. So you have a promising profession in Data Science, regardless you pick.

Hurricane – Destroyer of Many Places

 Hurricane!  A hurricane is a huge storm, that generally forms over warm ocean waters.. ..near the equator. The warm air above the ocean rises upward.. ..thus creating an area of low pressure, below! Air from the surrounding areas.. ..push in and try to fill the area with low air pressure. Which now becomes warm and moist. And, rises too. 

As the moist air rises, the surrounding air again, tries to fill in. And, this process continues, till the water in the air forms clouds! Soon the clouds and winds spin around.. ..fueled by the oceans heat and water vapor. Therefore, hurricanes could also be called, Giant Engines. That use warm and moist air as their fuel! When we see from the top,.. ..hurricanes can be as huge as 300 miles wide. The center of the hurricane is called ‘The Eye’ of the hurricane. 


Which is the calmest part. The ‘Eye Wall’ surrounds the eye. Where the most damaging winds are found. It can range anywhere, from 5-30 Miles. Then comes ‘The Rain Bands’. Which surround the eye wall. These bands are a series of dense clouds.. ..that give a pin wheel like appearance to the hurricane. Which range from 50-300 Miles. Hurricanes are divided into 5 categories. Depending on the speed of their wind. Here, take a look. Category 3, 4 and 5 are the most dangerous ones. TRIVIA TIME. A huge hurricane can release energy.. ..equivalent to 10 atomic bombs per second. Hurricanes in the Pacific Ocean are know as Typhoons!…


NYKAA Business Model | How Nykaa Earns? | Case Study

 Hello Friends , we are going to talk about NYKAA If you are a girl or if you have a girlfriend or if you have a sister, You may have heard about this NYKAA is an ecommerce store Who provides cosmetics Cream, shampoo, lipstick They provide stuff like these If you are a female, then do tell me in the comments Whether you order things from NYKAA or not If you are male then also comment if you have ever used it You must be aware that cosmetic market is a profitable market. After a lot of research You get a 30-70% discount on normal products. Means this much commission Now they are dealing with high end products. Like MAC Whose foundation cream is worth 3k So in this, they may get More commission in this But right since childhood I’ve hearing this that margin is high in cosmetics And they brought it online Means you don’t need to go to stores You can order online. 

Brands like MAC etc If i am not pronouncing their names well I am punjabi, understand it :p When you go to their stores You can imagine the amount of money they spend on infrastructure. So if you want to spend this much money And people get free makeup from there Like come and try this lipstick It’s a part of your expenses. And this was the problem they catered. So it’s a nice business model. NYKAA was started by Falguni in 2012 She was an investment banker Means investment work and after that she started NYKAA and after 5 years, she reached Break even Means No profit No loss Means before that she was in loss In starting, it took 1000 to acquire one customer. Means Online marketing If you have heard about them, then it’s from their online campaign .

They don’t advertise much on tv. They give sponsorship in femina Means 1000 for one customer. Which is reduced to 200-300 And the cart size of this industry Means the amount people add is between 1250-1500 Which is upto US standard You can imagine the high exclusive audience. They like expensive makeup and are switching towards NYKAA> They don’t have time to go to stores To buy a lipstick They can order online easily and delivery is fast They have a fast delivery system Why because they have an inventory model Means you already have all the products in bulk and they can directly send the product from their warehouse directly And delivery process is fast. If you’ll visit their website. their monthly traffic is around 10M and according to their CEO 50% customers are repeated Repeat customer means Now they don’t need to spend much on acquisition.

 Those 50% customers will buy things without any ads And other 50% customers. We need to show them ads via social media. Affliate They have to spend on those 50% and one more thing If you want to open an ecommerce store You should have an advantage, their advantage is They are buying directly from the brands and don’t offer discounts on their own. Unless Until brands offers it. Whenever you see a discount on their site. Those discounts are from brands itself. If you receive a gift from them, it’s from brand not from NYKAA> So it’s an advantage, Now they have started their own product line. Every ecommerce department is doing it. Here you already had a marketplace and an audience who likes buying a lot of products. You have shown them your products. 

And they tried your products. If your product quality turned out to be good. You created a new set of audience. You want to buy your products in the inventory model. and earlier company was giving you commission BUt here profit is yours They are opening their own stores. Their idea is to open 30 stores till 2020 They may open more than 30 stores because recently they received funding and have reached break even. If you ask them about IPO She was an investment banker means she knew about IPO But according to her, unless until her profit reaches 200 crore. They won’t launch IPO talking about their revenue. Their revenue in last year was 214 crore. and now have increased to 570 crore You can imagine their growth And have already reached break even meanns profit!!!! Expenses are less.

Whether salary cost or maintaince cost or in marketing. NOw that they have reached break even, profitablility is high Let’s talk about financial stats They have received funding in 6 rounds. From 9 investors and they have received 69 Million dollar funding and it’s a maharashtra based company that’s it. If you need more info, you can check on crunchbase about their financial stats. One more thing, in starting .

They faced a lot of issues in order to convince brands. Imagine They are selling nivea to a high end product If they are shown together SO they faced issues in the starting. then after some time Brand understood their pitch They want to create a platform where every audience get their desired products. Their biggest competitor is SEPHORA What do they do They only sell high end products. NYKAA on the other side sells both type of products. and we’ll target all the audience. so according to me, business model is profitable You tell me in the comments about their business model.

The benefits of a bilingual brain – Bilingual Brain

 Hello Friends !…  And besides having an easier time traveling or watching movies without subtitles, knowing two or more languages means that your brain may actually look and work differently than those of your monolingual friends. So what does it really mean to know a language? Language ability is typically measured in two active parts, speaking and writing, and two passive parts, listening and reading. While a balanced bilingual has near equal abilities across the board in two languages, most bilinguals around the world know and use their languages in varying proportions. And depending on their situation and how they acquired each language, they can be classified into three general types. For example, let’s take Gabriella, whose family immigrates to the US from Peru when she’s two-years old.

 As a compound bilingual, Gabriella develops two linguistic codes simultaneously, with a single set of concepts, learning both English and Spanish as she begins to process the world around her. Her teenage brother, on the other hand, might be a coordinate bilingual, working with two sets of concepts, learning English in school, while continuing to speak Spanish at home and with friends. Finally, Gabriella’s parents are likely to be subordinate bilinguals who learn a secondary language by filtering it through their primary language. Because all types of bilingual people can become fully proficient in a language regardless of accent or pronunciation, the difference may not be apparent to a casual observer.

 But recent advances in brain imaging technology have given neurolinguists a glimpse into how specific aspects of language learning affect the bilingual brain. It’s well known that the brain’s left hemisphere is more dominant and analytical in logical processes, while the right hemisphere is more active in emotional and social ones, though this is a matter of degree, not an absolute split. The fact that language involves both types of functions while lateralization develops gradually with age, has lead to the critical period hypothesis. According to this theory, children learn languages more easily because the plasticity of their developing brains lets them use both hemispheres in language acquisition, while in most adults, language is lateralized to one hemisphere, usually the left.

 If this is true, learning a language in childhood may give you a more holistic grasp of its social and emotional contexts. Conversely, recent research showed that people who learned a second language in adulthood exhibit less emotional bias and a more rational approach when confronting problems in the second language than in their native one. But regardless of when you acquire additional languages, being multilingual gives your brain some remarkable advantages. Some of these are even visible, such as higher density of the grey matter that contains most of your brain’s neurons and synapses, and more activity in certain regions when engaging a second language. 

The heightened workout a bilingual brain receives throughout its life can also help delay the onset of diseases, like Alzheimer’s and dementia by as much as five years. The idea of major cognitive benefits to bilingualism may seem intuitive now, but it would have surprised earlier experts. Before the 1960s, bilingualism was considered a handicap that slowed a child’s development by forcing them to spend too much energy distinguishing between languages, a view based largely on flawed studies.

 And while a more recent study did show that reaction times and errors increase for some bilingual students in cross-language tests, it also showed that the effort and attention needed to switch between languages triggered more activity in, and potentially strengthened, the dorsolateral prefrontal cortex. This is the part of the brain that plays a large role in executive function, problem solving, switching between tasks, and focusing while filtering out irrelevant information.

 So, while bilingualism may not necessarily make you smarter, it does make your brain more healthy, complex and actively engaged, and even if you didn’t have the good fortune of learning a second language as a child, it’s never too late to do yourself a favor and make the linguistic leap from, “Hello,” to, “Hola,” “Bonjour” or “你好’s” because when it comes to our brains a little exercise can go a long way.

How tsunamis work in the nature – Tsunamis

 Hello Friends , In 479 BC, when Persian soldiers besieged the Greek city of Potidaea, the tide retreated much farther than usual, leaving a convenient invasion route. But this wasn’t a stroke of luck. Before they had crossed halfway, the water returned in a wave higher than anyone had ever seen, drowning the attackers. The Potiidaeans believed they had been saved by the wrath of Poseidon. But what really saved them was likely the same phenomenon that has destroyed countless others: a tsunami. Although tsunamis are commonly known as tidal waves, they’re actually unrelated to the tidal activity caused by the gravitational forces of the Sun and Moon.

 In many ways, tsunamis are just larger versions of regular waves. They have a trough and a crest, and consist not of moving water, but the movement of energy through water. The difference is in where this energy comes from. For normal ocean waves, it comes from wind. Because this only affects the surface, the waves are limited in size and speed. But tsunamis are caused by energy originating underwater, from a volcanic eruption, a submarine landslide, or most commonly, an earthquake on the ocean floor caused when the tectonic plates of the Earth’s surface slip, releasing a massive amount of energy into the water. This energy travels up to the surface, displacing water and raising it above the normal sea level, but gravity pulls it back down, which makes the energy ripple outwards horizontally. 

Thus, the tsunami is born, moving at over 500 miles per hour. When it’s far from shore, a tsunami can be barely detectable since it moves through the entire depth of the water. But when it reaches shallow water, something called wave shoaling occurs. Because there is less water to move through, this still massive amount of energy is compressed. The wave’s speed slows down, while its height rises to as much as 100 feet. The word tsunami, Japanese for “harbor wave,” comes from the fact that it only seems to appear near the coast. If the trough of a tsunami reaches shore first, the water will withdraw farther than normal before the wave hits, which can be misleadingly dangerous. 

A tsunami will not only drown people near the coast, but level buildings and trees for a mile inland or more, especially in low-lying areas. As if that weren’t enough, the water then retreats, dragging with it the newly created debris, and anything, or anyone, unfortunate enough to be caught in its path. The 2004 Indian Ocean tsunami was one of the deadliest natural disasters in history, killing over 200,000 people throughout South Asia. So how can we protect ourselves against this destructive force of nature? People in some areas have attempted to stop tsunamis with sea walls, flood gates, and channels to divert the water. But these are not always effective. 

In 2011, a tsunami surpassed the flood wall protecting Japan’s Fukushima Power Plant, causing a nuclear disaster in addition to claiming over 18,000 lives. Many scientists and policy makers are instead focusing on early detection, monitoring underwater pressure and seismic activity, and establishing global communication networks for quickly distributing alerts. When nature is too powerful to stop, the safest course is to get out of its way.

Seven principles for building better cities – Betterment for cities

Hello Friends So, let me add to the complexity of the situation we find ourselves in. At the same time that we’re solving for climate change, we’re going to be building cities for three billion people. That’s a doubling of the urban environment. If we don’t get that right, I’m not sure all the climate solutions in the world will save mankind, because so much depends on how we shape our cities: not just environmental impacts, but our social well-being, our economic vitality, our sense of community and connectedness. Fundamentally, the way we shape cities is a manifestation of the kind of humanity we bring to bear. And so getting it right is, I think, the order of the day. And to a certain degree, getting it right can help us solve climate change, because in the end, it’s our behavior that seems to be driving the problem. The problem isn’t free-floating, and it isn’t just ExxonMobil and oil companies. 

It’s us; how we live. How we live. There’s a villain in this story. It’s called sprawl, and I’ll be upfront about that. But it’s not just the kind of sprawl you think of, or many people think of, as low-density development out at the periphery of the metropolitan area. Actually, I think sprawl can happen anywhere, at any density. The key attribute is that it isolates people. It segregates people into economic enclaves and land-use enclaves. It separates them from nature. It doesn’t allow the cross-fertilization, the interaction, that make cities great places and that make society thrive. So the antidote to sprawl is really what we all need to be thinking about, especially when we’re taking on this massive construction project. So let me take you through one exercise. We developed the model for the state of California so they could get on with reducing carbon emissions. We did a whole series of scenarios for how the state could grow, and this is just one overly simplified one. We mixed different development prototypes and said they’re going to carry us through the year 2050, 10 million new crew in our state of California. And one was sprawl. It’s just more of the same: shopping malls, subdivisions, office parks.

 The other one was dominated by, not everybody moving to the city, but just compact development, what we used to think of as streetcar suburbs, walkable neighborhoods, low-rise, but integrated, mixed-used environments. And the results are astounding. They’re astounding not just for the scale of the difference of this one shift in our city-making habit but also because each one represents a special interest group, a special interest group that used to advocate for their concerns one at a time. They did not see the, what I call, “co-benefits” of urban form that allows them to join with others. So, land consumption: environmentalists are really concerned about this, so are farmers; there’s a whole range of people, and, of course, neighborhood groups that want open space nearby. 

The sprawl version of California almost doubles the urban physical footprint. Greenhouse gas: tremendous savings, because in California, our biggest carbon emission comes from cars, and cities that don’t depend on cars as much obviously create huge savings. Vehicle miles traveled: that’s what I was just talking about. Just reducing the average 10,000 miles per household per year, from somewhere in the mid-26,000 per household, has a huge impact not just on air quality and carbon but also on the household pocketbook. It’s very expensive to drive that much, and as we’ve seen, the middle class is struggling to hold on. Health care: we were talking about how do you fix it once we broke it

— clean the air. Why not just stop polluting? Why not just use our feet and bikes more? And that’s a function of the kinds of cities that we shape. Household costs: 2008 was a mark in time, not of just the financial industry running amok. It was that we were trying to sell too many of the wrong kind of housing: large lot, single family, distant, too expensive for the average middle-class family to afford and, quite frankly, not a good fit to their lifestyle anymore. But in order to move inventory, you can discount the financing and get it sold. I think that’s a lot of what happened. Reducing cost by 10,000 dollars

— remember, in California the median is 50,000

— this is a big element. That’s just cars and utility costs. So the affordable housing advocates, who often sit off in their silos separate from the environmentalists, separate from the politicians, everybody fighting with everyone, now begin to see common cause, and I think the common cause is what really brings about the change. Los Angeles, as a result of these efforts, has now decided to transform itself into a more transit-oriented environment. As a matter of fact, since ’08, they’ve voted in 400 billion dollars of bonds for transit and zero dollars for new highways. What a transformation: LA becomes a city of walkers and transit, not a city of cars. (Applause) How does it happen?

 You take the least desirable land, the strip, you add where there’s space, transit and then you infill mixed-use development, you satisfy new housing demands and you make the existing neighborhoods all around it more complex, more interesting, more walkable. Here’s another kind of sprawl: China, high-density sprawl, what you think of as an oxymoron, but the same problems, everything isolated in superblocks, and of course this amazing smog that was just spoken to. Twelve percent of GDP in China now is spent on the health impacts of that. The history, of course, of Chinese cities is robust. It’s like any other place. Community was all about small, local shops and local services and walking, interacting with your neighbors. It may sound utopian, but it’s not. It’s actually what people really want. The new superblocks

— these are blocks that would have 5,000 units in them, and they’re gated as well, because nobody knows anybody else. And of course, there isn’t even a sidewalk, no ground floor shops

— a very sterile environment. I found this one case here in one of the superblocks where people had illicitly set up shops in their garages so that they could have that kind of local service economy. The desire of people to get it right is there. We just have to get the planners on board and the politicians. All right. Some technical planning stuff. Chongqing is a city of 30 million people. It’s almost as big as California. This is a small growth area. They wanted us to test the alternative to sprawl in several cities across China. This is for four-and-a-half million people. What the takeaway from this image is, every one of those circles is a walking radius around a transit station

— massive investment in metro and BRT, and a distribution that allows everybody to work within walking distance of that. The red area, this is a blow-up. All of a sudden, our principles called for green space preserving the important ecological features. And then those other streets in there are auto-free streets. So instead of bulldozing, leveling the site and building right up to the river, this green edge was something that really wasn’t normative in China until these set of practices began experimentation there. The urban fabric, small blocks, maybe 500 families per block. They know each other. The street perimeter has shops so there’s local destinations. And the streets themselves become smaller, because there are more of them. Very simple, straightforward urban design. Now, here you have something I dearly love. Think of the logic. If only a third of the people have cars, why do we give 100 percent of our streets to cars? What if we gave 70 percent of the streets to car-free, to everybody else, so that the transit could move well for them, so that they could walk, so they could bike? Why not have

— (Applause) geographic equity in our circulation system? And quite frankly, cities would function better. No matter what they do, no matter how many ring roads they build in Beijing, they just can’t overcome complete gridlock. So this is an auto-free street, mixed use along the edge. It has transit running down the middle. I’m happy to make that transit autonomous vehicles, but maybe I’ll have a chance to talk about that later. So there are seven principles that have now been adopted by the highest levels in the Chinese government, and they’re moving to implement them. And they’re simple, and they are globally, I think, universal principles. One is to preserve the natural environment, the history and the critical agriculture. Second is mix. Mixed use is popular, but when I say mixed, I mean mixed incomes, mixed age groups as well as mixed-land use. Walk. 

There’s no great city that you don’t enjoy walking in. You don’t go there. The places you go on vacation are places you can walk. Why not make it everywhere? Bike is the most efficient means of transportation we know. China has now adopted policies that put six meters of bike lane on every street. They’re serious about getting back to their biking history. (Applause) Complicated planner-ese here: connect. It’s a street network that allows many routes instead of singular routes and provides many kinds of streets instead of just one. Ride. We have to invest more in transit. There’s no silver bullet. Autonomous vehicles are not going to solve this for us. As a matter of fact, they’re going to generate more traffic, more VMT, than the alternative. And focus. We have a hierarchy of the city based on transit rather than the old armature of freeways. It’s a big paradigm shift, but those two things have to get reconnected in ways that really shape the structure of the city. So I’m very hopeful. In California, the United States, China

— these changes are well accepted. I’m hopeful for two reasons. One is, most people get it. They understand intrinsically what a great city can and should be. The second is that the kind of analysis we can bring to bear now allows people to connect the dots, allows people to shape political coalitions that didn’t exist in the past. That allows them to bring into being the kinds of communities we all need. Thank you. (Applause) Chris Anderson: So, OK: autonomous driving, self-driving cars. A lot of people here are very excited about them. What are your concerns or issues about them? Peter Calthorpe: Well, I think there’s almost too much hype here. First is, everybody says we’re going to get rid of a lot of cars. What they don’t say is you’re going to get a lot more vehicle miles. You’re going to get a lot more cars moving on streets. There will be more congestion.

360 Wander Writer

Welcome to Motivational World

Muniba Mazari Baloch – the Iron Lady of Pakistan . She is famously known as the Pakistani activist and also an famous anchor artist, model, singer and motivational speaker. She was born 3 March 1987. She became the National Ambassador for Un Women Pakistan soon after being shortlisted for the 100 inspirational women of 2015 by BBC. She was also a one who made it into Forbes 30 under 30 list for 2016. “I am a strong supporter of UN Women and the role we have in ending gender-based discrimination, and working towards gender equality, making it a lived reality. We need to educate both men and women if we want to eliminate gender-based discrimination, and for this we have to work together as one,” was Ms. Mazari’s word during the event.

When she was 21 years old, Ms. Mazari was left bound to a wheelchair due to a spinal cord injury following a car accident. In order to distract herself while laying in a hospital bed with a broken body, half-paralyzed and barely able to move her hands, Ms. Mazari began to paint. She said that it was painting that kept her alive. She considers her pain “beautiful” since it allows her to connect with others also in pain , despite the immense pain she has endured because of the accident . Ms. Mazari’s life-changing experience has turned her into an activist, encouraging women and girls that have experienced discrimination or violence to not fear or fight the pain.  

Ms. Mazari also supports the well-being of under-privileged children and their education. She has spoken out across Pakistan on important issues including gender inequalities and discrimination. Her speech contained a message of hope, urging people not to give up on life. Her appeal transcends to different generations and represents the voice of women, men, girls and boys across Pakistan on important issues of gender inequality and discrimination.

Color Psychology , How Colour of Logo of Brand Benfit

Hello Friends , we will talk about color psychology color psychology means any color that we see in this world in some ways it affects our mind it makes some sense and has a meaning that our mind is able to anaylze if we see red color we assume it as a danger because we see red color at traffic signal green color whenever we see green color on the red light , it means GO GO… but there is a hidden secret behind these colors we will talk about this in details and how it can help a businessman if you are making your logo or anything related to your brand either your office color or house interior or for house also basically we look at this from business point of view you can put that theory in the users mind you make your website and if you understand the color science then you can trigger your consumer mind any way you want your users to perform a particular task which is this is the most important thing and which is not so this is called color psychology.

Lets start with primary colors red color. red means dangerous danger . fear red is basically used in heart(love)heart color, blood color mata ka tikka so red color is a very vibrant color red color has the largest wavelength and because of that it can be seen from long distance if it is visible from a long distance means if it use the red color in a place where we want it to seen from a long distance. there we can use red color this is scientific but according to psychology red color is a physical color so where we want to put physical things there we should use red color if we want to show love, affection here also we can use red color if we want to show anger then also we can red color basically it is a masculine color if your brand is representing a masculine thing.

we use our mind more we can live our life in 2 ways one is chilled other is all about learning about new things so all the learner brands use blue if you want to show that you are targeting people who comes into the category of learner whether they are businessman or anyone else this is why blue also symbolizes trust so if you use blue color in your brand you can show your consumer that you can trust us so in India mostly all the business logos that are made made by some common people they didn’t have much knowledge of color science that’s why they made it blue because blue is for trust for business just use it. so mostly small proprietorship businesses they have blue in common also blue means blue means coolness coolness means yo bro! not that coolness ,

 coolness means cold if you want to showcase your brand as cold, you can blue color is a good choice then WHY BECAUSE in sunlight, there’s some yellowish tint in absence of sunlight there’s a bluish tint you may have seen that in movies this is all according to psychology it was practically experimented also where basically you were given two juice box both were of same flavor and both were of strawberry flavor one set of audience were given juice box A other set of audience were given juice box B but here , as flavor has no color juice box A was a transparent color liquid with a strawberry color group. 

A tasted it but the juice that was given to set B with a little color of strawberry so the positive reviews received were of set B i.e which has a strawberry color public liked the taste of set B so this was the experiment. also they retested this experiment they took an another set of audience and they offered them both the juices set a and set b and asked them to judge which one is better so in majority people liked the set B with artificial color of strawberry so why this was happening? because we were judging the juice by its color we try to perceive that this thing is like this that is why color psychology works on a deep level> so intellectual is blue means bro i am intellectual, smart busy and money man, I don’t have time so this creates a negative phase also if i want to show I don’t have time for people like this or that , then I can show my brand that way another color is yellow yellow means emotional if you use yellow color you may have seen many logos they all symbolize emotions so if you want to trigger emotions anywhere then use yellow color in your room in logo or in your house anywhere here comes optimism.

Optimism means positivity so some brand shows optimism use yellow color if you want to show creativity, confidence , friendliness then use yellow color now talking about its opposite like anxiety, depression they all are connected to yellow so see every coin has its two face positive and negative how we want our consumer to see us it depends on us later I will tell you in deep that grey color you see behind me there is a reason behind this grey color too what is this reason? every nature thing that is green and it is not green we assume it is green so according to psychology , if you show any brand green it kind of represent nature now nature mean refreshment for peace now talking about its negative side we get easily bored there too so considering the negative side of green color, its boring here you can use green color but for peace also green color every coin has its two faces, now you have to think how you want to present it talking about the shortest wavelength in the spectrum is violet , also known as purple.

If you have seen purple color all the kings used to wear purple it was a luxury color for kings it is a extremely lavish color so if you want to showcase your brand as luxurious then you can use purple color now here one more thing come along with purple that is spiritual because earlier pop used to be spiritual if you want to showcase your brand spiritual then you can use purple color if you want to show you are of high priest then use purple in violet comes truth now it has one negative thing also now these high priest people with these people in old age there used to exist caste system lower caste and upper caste so here comes inferiority complex also if you showcase your brand as luxurious then it’s not for poor people so here you can showing them as if they are inferior that depends where you are using this color I am talking about brand about walls, interior about clothes.


If you mix red and yellow color physical and emotion will mix together so the result is orange foodpanda is of orange color orange is related to food and drinks it also means fun and orange defines passion also now talking about negative immature :/ so the brand I told you earlier ;p is immature also by representing orange color it’s all about portrayal right if I want to I can portray that orange color as fun also right also i can portray that brand as immature now it depends on what prospectus I want to portray my brand to consumer here there are many corelating with each other we don’t use just one color but we use multiple color if all those colors when mixed together they all compliment each other it to a theory now you need to think that if .

I use orange with black then what does it signify by the end of this video , you’ll get my point which color you can mix with others and what it will portray now lets talk about pink pink is a feminine color girls color if you are wearing a pink shirt, you are a girl ;p in real, pink is a feminine color also this color is that something that’s non masculine here comes all the non masculine features boys are told that they have strength okay girls are not that strong so it is a color which signifies lack of strength so if you have seen any girls brand they all are of pink color so pink means feminine let’s talk about its negative face feminine means weak so pink color is for weak.

If you want to portray pink as weak you can use pink color that this is weak. if you wear pink color then you may look like them ;p think in deep about what I just said ;0 if you are wise, you may have got my point ; because grey color is a neutral color psychologically  neutral means by seeing this grey color, you don’t interpret anything there is no impact of grey color on you your focus will be on me not on the background so that that’s why i use grey color it has its negative side too grey is a boring color lack of energy if you want to showcase something as boring then use grey but what I do I am standing here what i was telling you about the negative and positive and how you can play with them here I am using grey in the background i am showing you its positive side and why am I not showing its negative side because grey signifies lack of energy and I don’t want to show lack of energy so if I show lack of energy then this grey color will symbolize lack of energy but I am speaking with energy censored.

 BLACK because it is amazing of all the things that I have done it’s always based on some psychology what do I want portray and just because people don’t know about this, they are unable to understand it now whatever I am telling you about the color science , from now all the logos you see in your daily life, make sure you think about what they are trying to portray whether its a wall or anything think what that particular color signifies whether it was done randomly or there was a hidden message behind it always be curious to know this old age kings palace see what they are trying to portray look at their paintings, its colors try to think of the reason behind the colors the painting of bloody marry it was used to be made with a specific color and why now black represents one more thing i.e security that’s why security guard wears black color uniform it represents security its negative face is that it is heavy weights of a weighing machine those weights are of which color.

HAVE WE FORGOTTON OUR SHEROES ?

Women have made landmark contributions encompassing various fields.Its time we sing joys of celebration for our sheroes too like we do for men.They have suffered various setbacks in life but emerged powerful as pointed out by Swami Vivekanand ,“Woman has suffered for eons, and that has given her infinite patience and infinite perseverance”.

For celebration we need to know about the milestones they have crossed and the hinderances they’ve overcome.

Their benefactions can be categorized Two folds .First theEducational Sector.

Second the Political and the Social Sector.

In Education:-

When discussing about Economy we cannot rule out the role education.The first female graduates Kadimbini Ganguly and Chandramukhi Bose long broke the stereotypes of Male centric education system.There have been other historic Educationists of India like Ayyalasomayajula Lalitha who became the first Engineer of India back in 1943.

Anandibai Gopalrao Joshi was the first female doctor of India.

SavitriBai Phule along with Mahatma Jyotiba Phule led a movement for education of Girls.

They faced social ostracization and societal pressures but did not stop.In the end, SavitriBai Died while serving the victims of plague.In the field of law which was highly patriarchic Cornelia Sorabji broke all shakles and became India’s first female lawyer.                                                           Durgabai Deshmukh an early lawyer and political activist said-“I had then decided to take up the study of law so that I could give women free legal aid and assist them to defend themselves.”

These woman are not mere inspirations or role models,theybecame game changers and paved the way for education for the upcoming generation.

Polity:-

Politics despite being male dominated ,some Strong Female leaders have made immense contributions to freedom struggle. Going back to the the Delhi Sultanate,Razia Sultan became the first and last Female to ever became sultan in 1236.

After that there were different princely states in which women lead their dynasties. Rani Laxmibai became an epitome of strength along with JhalkariBai giving a strong fight to British.

Uda Devi a ‘Dalit Virangana’ fought the British Bravely in 1857 Battle.

Rani Gaidinliu of Manipur,was imprisoned at a young age of 13 because of her Anti-British Stand.During the 1857 Revolt the participation of Begum Hazrat Mahal of Lucknow is unmatched.AhalyaBai Holkar of Malwa Kingdom is still remembered as one of the Finest Leaders of India.In the modern era of freedom struggle Female Leaders like Sarojini Naidu,Annie Besant,Vijay Laxmi Pandit(First Female President of UNGA),Aruna Asif Ali(Grand Old Lady of Independence) etc fought against the British.        

Be it Anti partition movement of 1906 or Non Co-operation Movement or Civil Disobedient Movement, Women have added by large,the amplitude of struggle.

Revolutionaries like Capt.Laxmi Sehgal lead the Jhasi rani regiment of INA Army made by Subhash Chandra Bose.AlsoPritilata Waddedar,Kalpana Datta took up arms against the British.

Post-Independence Rajkumari Amrit Kaur became the first woman Health Minister of India.

Indira Gandhi not just became India’s First Prime Minister but also was the first female Finance Minister(1970-71),to present a budget.Sucheta Kriplani became the first female to become a Chief Minister of UP,also Sarojini Naidu became the first ever female Governor in UP.

The list of contributions made by our early Women is never ending. Such zeal and sacrifices, on par with those of Men, despite miniscule opportunities, simply motivates us.

It would be appropriate to agree with Mohammad Ali Jinnah when he quoted,

There are two powers in the world; one is the sword and the other is the pen. There is a great competition and rivalry between the two. There is a third power stronger than both, that of the women”.

Mohd Ali Jinnah

Why Most Of The Startup Fails? -10 Reasons Why Startups Fail.

Helllo Friends !….. ,You may have often seen that most of the start-ups got closes in their first year They have an idea but still, the company got closed So in this video, we will talk about the top 10 reasons behind every startup fail. If you are also planning to start your own venture so please consider all these 10 reasons. The first thing is what is the type of industry Whichever industry we have chosen is that right for us or not? For Example – As you guys, all know I was a marketing head at an E-commerce company Where I realized that too many things are going wrong in this industry. The cost of the product that we are selling is for 4800 and the same product was selling on Amazon is for 4100 on his platform. Including all the taxes and profits. How is it possible? Then I realized that they are playing a Big game.

 We were placing orders for 100 products but they might be placing an order for 50k products maybe that’s why they are able to sell their products in such competitive pricing. There are chances that they have a lot of funds that’s why they are trying to destroy the market So that no other e-commerce platform wouldn’t d be able to compete with them. Another big reason behind this they are considering their logistic cost to zero They consider their logistic cost as loss for now There are so many factors which make me realize that if I want to open an e-commerce store like Amazon or Flipkart so I wouldn’t be able to flourish Because I don’t have the same amount of fund that they have or how long I would able to fight with them 1or 2 years. 

After then I will be broke like so many other’s companies. Now come to the second point and that is a faulty business model I think that If I do this business so I would be profitable. But, If I do overall calculations so I will find myself in the loss For example – we open a factory and product costing is coming 80rs And what we do next is we made all the plans regarding the selling price and all Then we decided that we will sell this product at a profit margin of 95 rupees. Then we did all the packaging and branding of that product. Then we got to know that the price of raw material frequently fluctuates. In starting, the price of raw material was 60 rupees and now it is available for 110 rupees. So now Can I increase the price of my product? No, Because we did all the branding and marketing of that product for the pricing of 95 rupees. 

Or maybe at the timing of calculating the total cost we made some errors. We didn’t include rent and employees salary under that calculation. In short, we have to make our strong business model. If we don’t want to let our startup fail. There are many businesses which are in auto-pilot mode in which money comes automatically. Like I told you about Trivago Business model Now comes to the third point and that is marketing myopia. In this topic, I have already made a video but let me tell you how marketing myopia affects business model. Sometimes, we feel that our product is the most optimum product for the consumer. For example – You decided that you are going to make pager that is used a long time ago for only sending the messages. If you know about it, drop a comment below with yes. You are making pager in this modern era and telling everyone that your pager is a touch screen. But the consumer needs a touch smartphone with a strong camera, display, processing power.

 But No you have already decided to sell pager. By doing things in this way your business will come to an end like Nokia. Along with that, we also have a week feedback system. In initial days every business product is going through the developing stage. Right now even they don’t know what kinds of problems customer’s are finding in their products. We think that our product is good For example – My protein business, we think that the quality and taste of our protein powder is superior. The chocolate favors of our protein powder are good. This is what we exactly think. But until we asked the customer’s about our product feedback and asked them how was our product? We have to ask our customers about possible changes and other things. 

When we received feedbacks and work on it so the customers become loyal to us. Maybe he couldn’t buy my product before but I simply called him and develop my product according to his feedbacks After then I said thank you because of him I able to make changes in my product. Now, there are high chances that he will buy one more time from me and if he like my product then he will recommend others. Ultimately my customer base will be increased So basically we have to build at least one feedback system doesn’t matter what kind of business we are doing. So we can get in touch with the consumers directly And know where our product is lacking and what kind o possible changes can be done. If you are in the service industry, for example, you own a salon. you should always ask your customer about his experienced and his suggestions. 

Many companies use feedback form so that is also the part of the system. Next point is you do n’t have a passion for doing business. He just got into the business because of the peer pressure. I have seen that go daddy makes websites for businesses for 100 or 1000 rupees. Will try to expand his father’s business by running ads But why would I do it? Because my friends are doing business People don’t know about the industry and they do not have any experience but still, they do business. What happens after then, if business got fail they feel demotivated. Ultimately the company got wasted Along with that, the other problem is we don’t have enough skills for starting a business. For example – I want to open digital marketing and a web development company but I don’t know anything about both of them But I feel like I am a good manager so I will hire employees who know these skills And I will manage all of them and will make money by doing these. In order to do something, you have to learn that skills first otherwise anyone will make you fool. Your own team will make you fool. They will tell you it will take around 1 month to make this website. 

But if you have knowledge about that you can tell him that no it will hardly take 1 week to complete the website If someone is doing digital marketing so maybe their strategy will be different So at that point, you can also add up your strategies which will work. Because as a boss it’s totally your responsibility to do the project in the right way. None of your clients will blame your employee, they will blame you for anything which goes wrong. Ultimately, all the clients will go away and the company will shut down There’s a huge blunder for any startups which is lacking necessary skills. Even if you don’t have a passion still you can do business by learning it, But if you don’t have the required skills for running a business then you are going to face a huge failure. 

The next point is we have a wring team members. What we did is we hired some of our cousin’s brothers or sisters and also hired our best friends and all. Because we think we have a good understanding so that we can do great business. Yes, understanding between team members is necessary but there should also have some skills set. For example – I know about digital marketing but doesn’t have knowledge about sales. Because of that, I can’t pitch my services to potential customer’s. So do I need someone in my team who knows digital marketing or knows about sales? Second example – I have all the knowledge about digital marketing but I need a guy knows about finances Who can file my GST and handle all the other things related to finance and tax. 

Because no one knows about everything So what mistake we made is we hired our siblings and friends And we tell them to learn while doing the work Ultimately this thing will lead us to waste of time, money and resources and at the end, the company will come to an end. So we should make a team of those who know different skills set. So by doing this thing altogether, we can become an idle team and grow our company. There is no doubt that understanding between members is also important so don’t avoid it as well as. But the most important thing is to complement other’s The next thing is the cash burn rate cash burn rate is how much money do I need in a month to run my company.

 It should be a total of all the expenses like marketing cost, rent, the salary of employees, and all. For example, we have a 10 lakh rupees and the rate of cash burning rate is 1 lakh rupee per month. So it means we can run our company for just 10 months. So we have to keep this thing in our mind with the purpose of making it profitable within 10 months. Otherwise, after then we will have to shut down it. Or If you have already started a business without knowing your cash burning rate Or you think you will decide your cash burning rate after a few months. So it means your company is going to close soon and all the money will be wasted. And the last point is which includes two sub-points. 

First one is you failed to raise funding for your start-ups. You have a good business model but you always failed while pitching your business model in front of the investor. And because of that your business usually fails We have already made a series of funding to investors. So you can check that series. Funding to investors is also a kind of art. You have a good business model and burning cash rate is also low and you may also cross the break-even point But in order to grow your company to a big level. you need some funds Along with that, the second point is you are hungry for the funding in your initial days of business. 

Equity of your company gets dilute by receiving quick funding. In the starting days of business, you have to dilute 30-40% of your company equities for some funding. And because of that, all the power you had earlier is now shifted to the investors. For example – If you are able to cross break-even point within 8-10 months. it means your company is in profit. In this stage, you need to work on your company 1 year more to make it more profitable and capture some more market share After then you can go for funding if you want to. There are many companies who shut down just because of , They all were just running behind the funding and then had some issues with the investors and because of that, they didn’t give any funding to them. 

Why you should include push ups in your workout routine?

Push-up is a evergreen exercise in the evolving fitness world. Many new exercises emerges and many disappears but push-up is right there enhancing everyone’s gain. Here’s some motivation to include push-ups in your workout routine.

Compound movement

It simply means that they targets activate multiple muscle groups at time instead of targeting muscles in isolation. Like bicep curls target only biceps but push-ups target whole upper body. Push-ups performed with correct technique chest, triceps, core, anterior shoulders etc. It maximizes your training efficiency. If you are skinny guy with ectomorph body type, focus on compound movements like push-ups to stimulate muscle growth.

Measure of cardiovascular health

According to a study by Jama network, men who could complete at least 40 push-ups under 30 seconds were at a significantly lower risk of cardiovascular problems like heart attack and heart failure. It means more push-ups you can do, the more likely your cardiovascular health is good.

Modifiable

If you can’t even do a single traditional push-up, no need to worry as there are many variations of this exercises and you can perform variation which suits your fitness level. Pushups can be modified up to 100 variations. If you are a beginner and find normal push ups very hard, start with wall push ups and than move to tougher variations like decline push up, knee push up and normal push up. Also there are many variations available for pros like one hand push ups.

No equipment needed

Push ups are a great way to challenge yourself without spending a single cent. While many exercises requires equipment like dumbbells and barbells, but that’s not the case with push ups. There’s always a push up variant to challenge your body irrespective of your fitness level. You can do it anytime, anywhere.

Helpful in improving posture

It is a great posture improving exercise. If done with proper form, push ups can help you in getting a proper posture helping in putting us in a good positioning instead of being hunched over or looking down. So to save your back bone, do push ups daily.

Beneficial for core and upper body and bones

Generally push ups are considered as an exercise for our limbs. But many people don’t know that they help in strengthening your core stabilization muscles. These muscles are foundation of any strength work we do and kay factor in getting stronger. They are also a great exercise to improve upper body strength. They will you in getting bigger and stronger chest biceps , triceps , shoulders and upper back. Also few pushups a day will keep your bone doctor away. They build bone density which prevents from osteoporosis specially for women.

They are empowering

As stated earlier push ups help in strengthening upper body. Big and strong upper body will make you feel more strong confident and capable. The fact that you can push your own body weight up off of the ground and hold yourself up is incredible—and something we should all aspire to do!

So next you do a workout, try to include any variation of push ups.

HOW TO KNOW THAT YOU’RE ON THE RIGHT PATH ?

We all try really hard to become successful and for that we need to know our right path. We think about the situation if we not become successful in future. The fear of failure haunts everyone. We all are in a blind race of success and sometimes we forget our genuine subjects of interest in this rat race.

Pin on LDS Quotes

You all might have heard stories of people in which, initially they were involved in other professions like engineer or management but now they are in different profession maybe actor or fashion designer. There could be many explanations for it, one of them could be they didn’t have a clue about their right path, their inclinations.

The signs which tell that you are on the right path are:

1.You’re not doing things that make you feel uncomfortable.

2.You’re not making statements you later apologize for.

3.You don’t want to think twice about the Big Deal Stuff.

4.You feel your feeling of significant worth or worth and see it reflected back by your current circumstance.

5.You’re certain about your decisions and life.

The signs which tell that you are on the wrong path are:

1.The current situation is costing you your force.

2.You feel depleted. Getting tired is fine. Depleted means drained.

3.You feel ridiculously befuddled about where your life is going.

4.You are particularly on some unacceptable way when you feel as you are “losing yourself” to a specific circumstance.

5.In the event that you wind up saying “I can’t resist the urge to feel like I lost myself,” then, at that point you’ve presumably sold out yourself somehow or another.

If you ever feel like you are on the wrong path and need to escape the present situation then you ought to ask yourself questions like “What do I really want ?“. If you feel you are too afraid to get out of circumstance thinking it would make it only worse, then you should know that it is your life. You reserve an option to live your life in your own particular manner. You don’t have to compromise with your interests. Individuals who are in contact with their inward aides can all the more likely explore life’s hindrances. They quit jobs as they know aren’t ideal for them. They cut off relationships that aren’t satisfying. They settle on extreme decisions, since they know they’re taking the right decisions.

It’s hard to know the correct way for yourself however not impossible. The primary thing you need is to trust yourself, realize that you’re picking a right way for yourself and no one knows you better than you. Decide your objective and achieve it everyday, every week and every month. Don’t be hard on yourself. Relax and think with peaceful mind.

RESOURCES:

  1. https://everydaypower.com/signs-youre-on-the-right-path/

2. https://www.mindbodygreen.com/0-11308/how-do-you-know-if-youre-on-the-right-path.html