Day: September 23, 2021

Shah Rukh Khan makes it to the Indian Sign Language dictionary, launched by PM Narendra Modi…

September 23 is praised each year as the International Day of Sign Languages. As time passes, the world is turning out to be increasingly more mindful of the issues looked by the various types of crippled individuals. The administrations of different nations have been finding a way different ways to guarantee that they can have as satisfying a day to day existence as could be expected.

India is no special case. Recently, the Prime Minister of India, Narendra Modi, dispatched the Indian Sign Language (ISL) word reference. What’s more, presently it has become visible that there’s additionally a Bollywood association in this word reference!

There are almost 10,000 words in the ISL word reference and one of them is, in all honesty, Shah Rukh Khan! The word reference is created and delivered by the Indian Sign Language Research and Training Center in DVD structure and cumbersome print form and comprises of words and their relating signs.

One may expect that the non-verbal motion for Shah Rukh Khan should spread one’s hands, which is the brand name posture of the hotshot. All things considered, according to the communication through signing dictionary, one needs to hold the fingers of your right hand like a firearm and tap over your heart twice to portray Shah Rukh Khan.

In the mean time, entertainer Ranveer Singh has been doing his bit for the Deaf people group. Today, on the event of the International Day of Sign Languages, he’ll dispatch five music recordings made for the conference impeded under his record name, IncInk.

The mark’s YouTube channel today will likewise run a 12-hour computerized mission to bring issues to light with regards to the requirements and battles of the meeting weakened. He has likewise mentioned the public authority to pronounce ISL as the 23rd perceived language under the Constitution of India.

WHO tightens global air quality norms

The World Health Organisation (WHO) in its first ever update since 2005, has tightened global air pollution standards in recognition of the emerging sience in the past decade that the impact of air pollution on health is much more serious than earlier envisaged.

The move doesn’t have an immediate effect in India as the National Ambient Air Quality Standards (NAAQS) do not meet the WHO’s existing standards. The Government has a dedicated National Clean Air Programme that aims for a 20% to 30% reduction in particulate matter concentrations by 2024 in 122 cities, keeping 2017 as the base year for the comparison of concentration. However, experts say the WHO move sets the stage for eventual shifts in policy in the government towards evolving newer stricter standards.

The upper limit o annual PM2.5 as per the 2005 standards, which is what countries now follow, is 10 micro-gram per cubic metre. That has now been revised to five micro-gram per cubic metre. The 24-hour ceiling used to be 25 micro-gram but has now dropped to 15. The upper limit of PM10, or particulate matter of size exceeding 10 micro-gram, is 20 micro-gram and has now been revised to 15, whereas the 24-hour value has been revised from 50 to 45 micro-gram. India’s NAAQs- last year revised in 2009- specify an annual limit of 60 micro-gram per cubic metre for PM10 and 100 for a 24-hour period.

WHO
(2005)		WHO
(UPDATED)		India
(NAAQs)
PM2.5 annual mean10540
PM2.5 24-hour mean251560
PM10 annual mean201560
PM10 24-hour mean5045100

“WHO’s new Air Quality Guidelines are an evidence based and practical tool for improving the quality of the air on which all life depends. I urge all countries and all those fighting to protect our environment to put them to reduce suffering and save lives,” WHO Director General Tedros Adhanom Ghebreyesus said in a statement.

Every year, exposure to air pollution is estimated to cause 7 million premature deaths and result in loss of millions more healthy years of life.

He said, she said- Psychology of manipulation.

“Fake it until you make it” has been a life mantra for many. It’s a scenario where you create a lie for yourself and keep believing that lie until it becomes your reality. But what if we are not the ones creating the lies? What if someone else lied to us and we made it our reality?

Hello readers, I welcome you to a new age of MANIPULATION. *cue evil laughter*

The lies we believe-

The term for this is Self fulfilling prophecy given by Robert Merton. The name itself is self explanatory but still I want to give some insight on it. This psychological term in short can be named as misconception that later becomes true cause at first we believed it to be true. So essentially a lie we believed in and subconsciously we commenced our work towards that lie and made it our reality.

Now what if somebody lies to us like “I know what you did last summer.”  Pretty vague.  No one’s a psychic here. But subconsciously we already start reminiscing what haphazard thing we did last summer hence giving into the manipulation and believing a lie.

Classic manipulation, isn’t it?

The lies made me do it-

Security dilemma is caused by Self fulfilling prophecies. It can lead to people not being able to distinguish between the actual truth and the prophecy discussed above. In general it is a political term which happens only 40% of times in a case of self fulfilling prophecy.

Take it like this, there’s a person, 2 parties A and B and an old age rivalry. So this person who favors none of these parties and wants to stir up some trouble. He goes to party A and says “Hey there, I found these filled water balloons near B. Weird right?” Now that A has evidence that B might be preparing for a water balloon fight they start packing their own balloons and Nerf guns. B part sees the ammunition. And voila blow the toot for a full fledged WATER FIGHT!!!

Now imagine this scenario going on a bigger level and let the realization dawn upon you that how everything is just psychology.

The lies I am-

Talking about Behavioral confirmation, it is a very special kind of self fulfilling prophecy where we change our personality according to someone’s initial belief about us.

Let’s make it clear with an example. Some random person comes up to you and says “When I first saw you I thought you to be a little aggressive.” Now remember this is a person whom you have met only 2-3 times and you are anything but aggressive. Now whenever this person come around you’ll start acting a little aggressive and sometimes even when the person is removed from the equation.

Leading a belief/expectation to turn into reality just like in the 2 cases mentioned above.

All these scenarios are derived from self fulfilling prophecy. A very basic way of controlling human brain according to our wishes. These psychological ways can be used positively too but if you decide to go for manipulation then I didn’t tell you this. Jokes apart, it’s still quite wondrous how a little he said she said shenanigan can be used in our favor.  

Stressful to be first Korean actress nominated for an Oscar: ‘Minari’ star Youn Yuh-Jung

Oshil chawada

23.09.2021

Minari” star Youn Yuh-Jung says it is ‘very stressful’ to be the first South Korean actor to be nominated at the Academy Awards.

Youn Yuh-Jung

The skilled star, one of the biggest names in the South Korean cinema, is up for Best Supporting Actress for her powerful role as grandmother Soonja in Lee Isaac Chung’s Best Picture nominee ”Minari”, a story that revolves around South Korean newcomers searching for their own American dream in rural Arkansas.

When Deadline asked what it’s like to be the first Korean actress nominated for an Oscar, the 73-year-old actor said, ”Very stressful”. 

”I was just very happy being nominated. I never even dreamed about being nominated for an Oscar. People will be very happy for me if I get the win, but it’s very stressful.” Youn won the Best Supporting Actress trophy at both the 74th British Academy Film Award (BAFTA) and Screen Actors Guild Awards.

The actor is competing against Maria Bakalova for ”Borat Subsequent Moviefilm” Glenn Close for ”Hillbilly Elegy”, Olivia Colman for ”The Father”, and Amanda Seyfried for ”Mank”.

Cricket

By: Astha Raghav 

Cricket is a bat-and-ball game played between two teams of eleven players on a field at the centre of which is a 22-yard (20-metre) pitch with a wicket at each end, each comprising two bails balanced on three stumps. The game proceeds when a player on the fielding team, called the bowler, “bowls” (propels) the ball from one end of the pitch towards the wicket at the other end. The batting side’s players score runs by striking the bowled ball with a bat and running between the wickets, while the bowling side tries to prevent this by keeping the ball within the field and getting it to either wicket, and dismiss each batter (so they are “out”). Means of dismissal include being bowled, when the ball hits the stumps and dislodges the bails, and by the fielding side either catching a hit ball before it touches the ground, or hitting a wicket with the ball before a batter can cross the crease line in front of the wicket to complete a run. When ten batters have been dismissed, the innings ends and the teams swap roles. The game is adjudicated by two umpires, aided by a third umpire and match referee in international matches.

Forms of cricket range from Twenty20, with each team batting for a single innings of 20 overs and the game generally lasting three hours, to Test matches played over five days. Traditionally cricketers play in all-white kit, but in limited overs cricket they wear club or team colours. In addition to the basic kit, some players wear protective gear to prevent injury caused by the ball, which is a hard, solid spheroid made of compressed leather with a slightly raised sewn seam enclosing a cork core layered with tightly wound string.

The earliest reference to cricket is in South East England in the mid-16th century. It spread globally with the expansion of the British Empire, with the first international matches in the second half of the 19th century. The game’s governing body is the International Cricket Council (ICC), which has over 100 members, twelve of which are full members who play Test matches. The game’s rules, the Laws of Cricket, are maintained by Marylebone Cricket Club (MCC) in London. The sport is followed primarily in the Indian subcontinent, Australasia, the United Kingdom, southern Africa and the West Indies. Women’s cricket, which is organised and played separately, has also achieved international standard. The most successful side playing international cricket is Australia, which has won seven One Day International trophies, including five World Cups, more than any other country and has been the top-rated Test side more than any other country.

Thank you!

How to Run small business Firm Marketing Campaigns that work.

 

By: Astha Raghav. 

When small business can develop and launch a marketing campaign, small business man want to be sure to doing everything to attract more customers, instead of wasting small business investment. To get small business man started, try these actionable recommendations so small business man can launch a successful marketing campaign for small business. 

1. Do Research: It involves doing some manual research. Before begins developing small business campaign, small business man can spend time learning more about your industry, what kinds of campaigns have been more successful this year, and how to develop a campaign that your target audience will actually notice and respond it.

2. Target Audience: Getting to know and understand your audience. It involves developing buyer personas and representative of small business ideal customers based on market research and real data about small business existing customers. 

3. Put a plan: If small business man can decide to design, launch and promote a marketing campaign for small business, small business man need to spend time putting together a strategic plan that will help guide you through various phases of small business marketing campaign. 

4. Give Enough Time: In order to launch a marketing campaign successfully you to give a proper time. You need time to plan, promote, design, evaluate and get the word out.

5. Take a help: One of the most effective and essential things small business can do in order to launch a successful campaign involves personally reaching out the people who can and would be willing to help. 

6. Evaluate in real time: When small business man can launch a marketing campaign, you have to be prepared to evaluate how it’s being received and be willing to make small changes that can help to make it more successful. 

Thank you!

S.E.O. Benefits

 

By: Astha Raghav 

Introduction 

SEO stands for “search engine optimization”. It is the process of getting traffic from the “free”, “organic”, “editorial” or “natural” search results on search engines. SEO is a strategies and tactics to increase the number of visitor to a website by obtaining a high ranking placement in search results. 

Benefits of SEO

1. Increased Traffic = Top positions on the search  engine result pages receive a majority of the impressions and clicks, so ranking in the top positions can result in significant traffic increases for your website.

2. ROI : SEO provides track able and quantifiable results, regardless of whether you are an ecommerce or non ecommerce site so there are no qualms when it comes to ROI.

3. Cost effectiveness : SEO is one of the most cost effective marketing strategies because it target users who are actively looking for your products and services online. 

4. Increased site usability: SEO consists of rearranging the site’s architecture and links to make pages within the website easier to find and navigate. This not only makes it easier for search engines to crawl your site and find pages, but also makes it easier for users to find information on your website as well.

5.Brand Awareness: Users are more likely to trust a brand when it appears in the first places when they search for a term rather than brands that don’t have a good web presence. 

Needs of SEO

1.SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

2. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic towards the site. 

Conclusion 

Search engine optimization is a hard and tedious job. It can take a large amount of your time. There are too many pieces of the puzzle that you need to piece together. I once read “promoting a site that writers on the web are unlikely to link to it is as deadly as creating a fantastic website no one will see”. I think the writer said it all in this simple sentences. There is no use in making the best website in your niche when you are not promoting it.

Thank You!

Success story of Jeff Bezos

 By: Astha Raghav 

American entrepreneur Jeff Bezos is the founder and chief executive officer of Amazon.com and owner of ‘The Washington Post.’ His successful business ventures have made him one of the richest people in the world.

Who Is Jeff Bezos? 

Entrepreneur and e-commerce pioneer Jeff Bezos is the founder and CEO of the e-commerce company Amazon, owner of The Washington Post and founder of the space exploration company Blue Origin. His successful business ventures have made him one of the richest people in the world. Born in 1964 in New Mexico, Bezos had an early love of computers and studied computer science and electrical engineering at Princeton University. After graduation, he worked on Wall Street, and in 1990 he became the youngest senior vice president at the investment firm D.E. Shaw. Four years later, Bezos quit his lucrative job to open Amazon.com, an online bookstore that became one of the Internet’s biggest success stories. In 2013, Bezos purchased The Washington Post, and in 2017 Amazon acquired Whole Foods. In February 2021, Amazon announced that Bezos will step down as CEO in the third quarter of the year.

Early Life and Education

Bezos was born on January 12, 1964, in Albuquerque, New Mexico, to a teenage mother, Jacklyn Gise Jorgensen, and his biological father, Ted Jorgensen. 

The Jorgensens were married less than a year. When Bezos was 4 years old, his mother remarried Mike Bezos, a Cuban immigrant.

Bezos graduated summa cum laude from Princeton University in 1986 with a degree in computer science and electrical engineering.

Bezos showed an early interest in how things work, turning his parents’ garage into a laboratory and rigging electrical contraptions around his house as a child. He moved to Miami with his family as a teenager, where he developed a love for computers and graduated valedictorian of his high school. It was during high school that he started his first business, the Dream Institute, an educational summer camp for fourth, fifth and sixth graders.

Career in Finance

After graduating from Princeton, Bezos found work at several firms on Wall Street, including Fitel, Bankers Trust and the investment firm D.E. Shaw. In 1990, Bezos became D.E. Shaw’s youngest vice president. 

While his career in finance was extremely lucrative, Bezos chose to make a risky move into the nascent world of e-commerce. He quit his job in 1994, moved to Seattle and targeted the untapped potential of the Internet market by opening an online bookstore.

Thank You!