World is a five letter word holding entire adventures within it. Instagram is just another world and it is flourishing as one of the top social media platforms. A gallery of smiles, luxurious outings, good moments and pretentious good moments of a million of people, the application also serves as the stage for every artist and talent in the hidden alleys by provided them the boost to come out and display their capabilities and business potential.
The application, often criticized for its contribution to building up toxic body images, beauty standards, luxurious fantasies, toxic egoism, teen inferiority complex and social media addiction is undoubtedly filled with positivity if one tries to find it in the right places.
How did instagram became a brewing pot of new businesses?
During first few months of the covid outbreak, the shopping industry had suffered a huge loss. Offline shopping was out of reach and non essential items were barred from delivery. The online applications served the needs of the people and therefore, in the absence of any other option, online platforms became the only choice for the consumers.
However, this later became a more permanent and prevalent trend with the gradual relaxation on the non essential items. With the huge choices of options available for the people, going out was not being missed. Low prices, new items, discounts and quick delivery made it convenient for almost every household to manage their expenses.
When all of it was happening, somewhere in each home, social media platforms became the major source of social interaction. Online classes,webinars,video calls, vent posts, counseling, support, emotion and mental health management campaigns were on their peak (and still are). The main shift which occurred was rooted to one main cause. If social interaction, counseling could be carried out on social media, then why not shopping?!
Instagram business owners are well aware of how diverse and creative the instagram is as a potential business platform. The creative minds used the time to present an entire online bazaar for the users with the most unique, well designed and fresh items.
According to a research conducted by Statistica,14% of the people had to say that their choice of product was only available online which made them choose online over offline.
Instagram is an application which is often used by the people to derive inspiration and ideas . People follow celebrities and influencers for their styles, writers for their writings, artists for their art, designers for their unique designs, stationary addicts for their journal decoration, interior decorators for their work and the list goes on. Instagram runs on visually rich, aesthetic, luxurious, attractive and satisfying images. Every shopping site runs on this visual satisfaction but however, the trend has been going on in instagram not long after its launch.
How Can A Business Establish Itself On Instagram?
•Whenever anyone scrolls through google to search for instagram business tactics, VISUALLY AESTHETIC IMAGES, pops up on the lists without fail. The more creative your post is, the more audience you get. Instagram is all about the glitters and what makes the businesses successful is that, they turn the glitters into gold. Catchy quotes, glimpse of your products, interesting information on it and right editing can make wonders the business owner.
If the person is aware of how much demand his product can receive on the platform, he will be presenting it in best way possible.
For example: If a person wants to start with a customized clothing business, he has to be aware of the trending styles and material. Satin dresses, for example, are doing rounds all over instagram
•Interaction is another key. Unlike typical online shopping websites where the product is all which matters, instagram users have a keen interest on knowing more about a business owner. Especially if the business is a unique handmade business of any sort . The more reels and posts you make displaying the process of making products, packaging or even having causal conversations by going live, increases your chances of gaining a bigger audience. Interacting with people in the comment section and sending direct messages to new followers, asking them to check out your page are some other good options.
• #Hashtags. The right hashtags help you to reach your targeted audience on instagram.
•Consistency Is The Key to the business growth. It applies to everything we do in life afterall. Online businesses have grown so large in numbers that the competition is unimaginable. If you have the good product, someone has a better product of the same kind. If you have great ideas, someone has greater ideas and consistent actions to make it known to the people. But, how will you survive in this race? Its simple. Its consistency. Know your ideas and work on it everyday. If you have no new collection, interact with your audience or just share a picture of your work space. Consistency on your balance of ideas and actions make success a reality . Dedicating time to your business everyday assists you largely in the growth of your online business.
Instagram is often perceived with a cynical perspective due to sharp difference in reality and the visuals which are presented on the platform. Most of the people undoubtedly try to be the perfectionist in order to sell their ideas or themselves in exchange of likes, followers and views. However, everything can be utilized if a positive approach is adopted towards it. Same goes for instagram.