Facebook rebrands to Meta. What has changed, what hasn’t

Zuckerberg said the new name reflected its work investing in the metaverse, rather than its namesake social media service.

Facebook CEO Mark Zuckerberg speaks during a live-streamed virtual and augmented reality conference to announce the rebrand of Facebook as Meta. (Reuters Photo)

Facebook Inc co-founder and chief executive officer Mark Zuckerberg has said his company will henceforth be known as Meta Platforms Inc, or Meta for short, to reflect its commitment to developing the immersive digital world known as the metaverse.

Zuckerberg, speaking at the company’s live-streamed virtual and augmented reality conference, said the new name reflected its work investing in the metaverse, rather than its namesake social media service. “We’ve learned a lot from struggling with social issues and living under closed platforms, and now it is time to take everything that we’ve learned and help build the next chapter,” Zuckerberg said.

“I am proud to announce that starting today, our company is now Meta. Our mission remains the same, still about bringing people together, our apps and their brands, they’re not changing,” he added.

Zuckerberg said the name Facebook no longer encompasses everything the company does. “Today we are seen as a social media company,” Zuckerberg said. “But in our DNA we are a company that builds technology to connect people.”

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