The Era of Digital Marketing

Almost 60 percent of the world population has access to the internet, which accounts for 4.66 billion active internet users in the year 2021. With the help of internet we can pay our bills, shop online, book tickets, even get an academic degree and much more. The possibilities are endless.

Other than that people also use internet as a medium of recreation such as for watching videos, playing games and most importantly spending their time on social media. In today’s time, an average internet user spends 7 hours of their day scrolling social media, answering emails, browsing websites for information, content, so on and so forth. Gone are the days when people had to physically travel to get their work done or just for entertainment. Now, everything is a click away, be it an important payment, or learning a skill, or playing any games.

The internet revolution also gave rise to a lot of industries and one such industry is of digital marketing. The rise in people buying smartphones and computers has essentially increased the numbers of people on the internet, and hence the era of digital marketing is growing at a phenomenal pace.

What is digital marketing?

Digital marketing refers to a branch of marketing at caters to use the internet and other online technologies such as mobile phones, desktop computers and other digital channels such as search engines, social media, websites, email, etc., to sell or promote their products or services. The development of digital marketing goes hand in hand with technology. Digital marketing is considered to offers a wider range of pros as compared to traditional marketing.

  • Digital marketing helps in targeting the required audience.
  • Digital marketing is more economical.
  • Digital marketing allows marketers to track the performance of the products or services, in every way possible.

However, in spite of the rise in digital marketing, traditional marketing still play an important role.

Digital Marketing and Online business

Online business is the first thing that comes to our mind when we think of digital marketing. As the digital era is growing, the need for offline businesses to also have an online portal signifies the power, digital marketing holds. Digital marketing offers small scale businesses to reach maximum number of people without investing a lot on advertising.

During the pandemic, there has been a rise in the number of small businesses, and their primary way of promoting their business has been on social media by creating content, such as posting photos, reels and so on. If a particular reel or photos gains popularity, this would mean more customer interaction and eventually will lead to more selling of the product or service.

Jeff Bezos once said, “It’s hard to find things that won’t sell online.”

Digital Marketing as a career choice

Digital marketing has been growing at an unprecedented rate and the growth is an ever expanding one. And it only makes sense to invest in a career that yields lucrative results. The most convincing part of digital marketing is that, it is for everyone. No degree is required, just a bit of creativity and passion for marketing, that will help strive for a successful digital marketing career.

Digital marketing can get as specialised as social media marketing to email marketing, SEO, etc., and can be an all-encompassing field as well, which also benefits entrepreneurs to propagate their own ventures. The possibilities are never ending. Hence, choosing digital marketing as a career option can be called a safe bet.

Digital marketing as an industry is here to stay, and it would ripe benefits if used to its fullest content. The era of digital marketing is at its glory and its never too late to be a part of it.