Digital India initiative is one the key initiative launched by government of India on 1st July 2015. The initiative is counted among one of the most prestigious project just like made in India, Swach Bharat Abhiyaan etc. it consist of some major objective towards the development of better services and infrastructure in terms of digital modernisation of the country.
It comes under the ministry of Electronics and information and ministry of finance, officially launched by Prime minister of India Shree Narendra Modi. it has 3 main area of focus which includes:
• The utility of Digital infrastructure for the citizens of India
Improvement of digital infrastructure so that the citizens can utilise the services of internet.
• Internet and other services requirement
There are areas where people still do not have access to basic internet services, and additionally providing all the advance services to the population of the country.
• Digital empowerment
It refers to overall empowerment that will occur when the digital structure strengthens in the country.
The initiative serves multiple purpose, starting from improving the basic facilities to introducing modern technology at various level.
Month: February 2022
Digital marketing agency to help startups for social media post.
We live in a world that is saturated with smartphones and communication technologies. A startup might find it difficult to weave through the busy internet. To make your startup for social media post reach through a group of people and make your startups grow then hiring a digital marketing agency would be a great choice. If you notice carefully Digital Marketing agency helps us to startup social media posts in a very convenient and creative way.
Digital marketing agencies create advertising campaigns and place the advertisements across digital media outlets of that particular post . Through in-house capabilities. These agencies also provide advance, creative services, account management, production of advertising material, and media planning and buying.
Startups for social media posts are being launched in the internet every next moment . These startups have to compete with long-standing high level brand or social media posts of different people or organization or we can say old-known companies or brands which must be offering services from long back.
Digital marketing agency to help startups for social media post not just by sharing it in social media but also sharing it in a creative way. Startups often have a limited budget, hence they have to make the most of their limited finances in reaching customers and developing either profit or revenue so as I mention these companies or people hire these digital marketing agencies to help them by making creative strategies and helping them ahead with their social media post.
So, in this way Digital marketing agency help startups for social media post to achieve their desired goal.
Be the next Tim, Martin, Febrice
As Richard Branson rightly said “A business has to be involving. It has to be fun.And it has to be exercise your creative instincts”. The 2021 Startup summit will held on 27th – 29 th August. Not all individual privilege enough to getting opportunity to learn about business, entrepreneurship, investment . Some study these in university , some from parents, some from Jobs. To democratize the whole process of learning Business Startup Summit 2021 ( http://www.startupsummit.live) gives you opportunity to take home priceless insights about strategies, funding, branding, launching and setting up your dream business. Startup Summit Live will be a gathering of over 30,000 Entrepreneurs, Investors, Corporate Representatives, Government officials and Influencers from the Indian Sub-Continent, Middle-East, American and European startup ecosystems. With over 200 Speakers in the event,you can take home priceless insights about strategies, funding, branding, launching and setting up your dream business. The notable speaker will be Tim Draper which is an American venture capital investor, and founder of Draper Fisher Jurvetson , Draper University, Draper Venture Network, Draper Associates and Draper Goren Holm. His most prominent investments include Baidu, Hotmail, Skype, Tesla, SpaceX, AngelList, SolarCity, Twitter, DocuSign, Coinbase, Robinhood, Ancestry.com, Twitch, Cruise Automation, and Focus Media. He helped many yound entrepreneur through funding, education, Media and government reform. Another amazing speaker will be Sir Martin Sorrell. He is Founder and Executive Chairman of S4 Capital plc, which is building a purely digital advertising and marketing services business for global, multinational, regional, local clients and millennial-driven influencer brands. Martin was CEO of WPP for 33 years, building it from a £1 million “shell” company in 1985 into the world’s largest advertising and marketing services company. When Sir Martin left in April 2018, WPP had a market capitalisation of over £16 billion, revenues of over £15 billion, profits of approximately £2 billion and over 200,000 people in 113 countries. Prior to that, Sir Martin was Group Financial Director of Saatchi & Saatchi plc for 9 years and worked for James Gulliver, Mark McCormack and Glendinning Associates before that. Many more speaker will be Fabrice Grinda, Sandeep Aggarwal, Alok kejriwal etc. For only Rs 299 per person these summit will surely add value to your entrepreneurial journey. For attending 3days summit you will get a certificate for attendance which surely help the aspirant job seeker by adding weight to resume. The main objective for this summit will be to educate yound mind to do business as well as making them sensible to understand the market beyond metro cities. Specially in 3rd world country the start up has to scale up to increase the economy. So Government also launching various scheme to help our great mind who come forward to solve problem of society or fill the void of necessary, low cost products. For more information visit http://www.startupsummit.live
FAQ Regarding Draft2Digital Acquisition of Smashwords
General questions:
Q: Who is Draft2Digital?
Draft2Digital is known for being “self-publishing with support,” and since 2012, the company has established a positive, glowing reputation in the author community. D2D is known for building tools and resources that answer indie author and publisher needs, with beautiful and functional design and responsive customer service.
Draft2Digital and Smashwords are so similar, it’s almost as if we sprouted from the same seed. And in many ways, we did.
Both companies, from the start, have been dedicated to building tools and services that make publishing fast, easy, and best of all, free. We only make money when our authors make money—a business model that puts authors first. The best business model we know.
Like Smashwords, Draft2Digital is one of the world’s largest distributors serving self-published authors and independent presses, with a global reach for ebook distribution. But D2D is about more than just ebooks.
Draft2Digital has an exciting Print on Demand solution for indie authors that Smashwords founder Mark Coker thinks will prove to be just as disruptive to print publishing over the next few years as Smashwords was to ebook publishing 14 years ago.
By combining the two companies into one, the new Draft2Digital can invest more into research and development (R&D), aimed at innovating and inventing more next-generation tools services and offerings, and to meet more author needs.
The combination of Smashwords and Draft2Digital is a historic step toward our shared mission to drive greater success for self-published authors, independent publishers, and our distribution partners.
Q: What’s the name of the merged company?
Q: When will the acquisition complete?
Q: What will the combined company look like?
Following the acquisition, Draft2Digital will represent a combined 250,000 authors and publishers that use the company’s tools to publish, distribute, and manage over 880,000 ebooks and 11,000 print books (and growing). The combined company will employ over thirty people across the United States and Canada, and will maintain its corporate headquarters in Oklahoma City, Oklahoma.
Q: Why are the companies merging?
A: The decision to merge came down to a simple question: Can we drive greater success for our authors, publishers and sales channels by working together, or by working apart as competitors?
To answer this question, we considered:
- Both companies share common roots, missions, and values
- Both companies were founded by writers to empower writers to become professional publishers
- Both companies are expert at building free and powerful self-serve tools for authors
- We’ve both built sophisticated distribution systems that help booksellers and libraries efficiently stock, merchandise and sell indie books
- Both companies have built profitable businesses
- We each built our successful businesses not by selling services to authors, but by helping authors and publishers publish, distribute, and market with greater efficiency and success
All of this led to our decision to merge both companies. The resources we once invested in building duplicative systems can now be redeployed to do more for all authors.
Q: What happens next for the authors and publishers of both companies?
A: As of March 1, 2022, if you’re an author or publisher with either Draft2Digital or Smashwords, there’s nothing you need to do; it will be business as usual. Over time, publishing and distribution systems for both Smashwords and Draft2Digital will be integrated onto the Draft2Digital website.
As a result, authors with both services will gain big benefits:
- New sales partners will become available to authors
- D2D authors and publishers will be able to list and sell their books in the Smashwords Store.
- D2D authors will also gain access to exclusive book marketing tools from Smashwords, including Smashwords Coupons, the patent-pending Smashwords Presales tool, Author Interviews, and self-serve merchandising in the Smashwords Store.
- The Smashwords publishing platform operations and publisher Dashboard will be merged into Draft2Digital’s, with the goal of preserving the best capabilities of each.
At each stage of the integration, we’ll aim to make the transition as smooth and effortless as possible for our combined authors, publishers, store and library partners, and readers.
Q: What happens to the staff at both companies?
A: This is an acquisition of opportunity, not necessity. Because we are two successful companies coming together, all Smashwords employees, including founder Mark Coker, are joining the D2D team, and the D2D team will remain intact.
Kris Austin, co-founder of Draft2Digital, will serve as CEO of the combined company, and Mark Coker will join the senior management team as Chief Strategy Officer and board member.
Q: Is the new Draft2Digital Hiring?
A. Yes! New growth means new opportunities!
Know any great software developers or customer support professionals who want to join our growing company? Visit https://draft2digital.com/careersto learn more.
Authors & Publishers
Q: How will the acquisition affect my books in distribution?
A: We will work with our sales partners to minimize any impact on book listings, listing web addresses, and reviews.
Q: Each company distributes to sales outlets not reached by the other. Will I have access to all sales channels?
A: Yes! Once our distribution systems are merged, authors will be able to opt-in to any and all sales and library partners currently offered by either Draft2Digital or Smashwords.
Q: Each company’s ebook publishing process is slightly different. How will the process change for me if I prefer one or the other?
A: We’re combining approaches to give you more options and flexibility!
Both companies allow authors and publishers to upload a professionally designed .epub file. However, the way each company handles conversion from Word or RTF files is a bit different.
We will be preserving both the granular flexibility of custom manuscript styling from Smashwords and the streamlined, automated professional layout and templates from Draft2Digital. This means that authors and publishers get the best of both worlds, with options to use either method.
Q: Can you summarize the unique tool sets of each company that you anticipate making available to all authors?
A: Yes! Both companies offer robust tools for:
- Distribution
- Marketing
- Sales reporting
- Tax reporting
- Metadata management
When these tools are integrated, Draft2Digital will seek to combine the best elements of each.
Both companies also offer unique tools not offered by the other:
- Simpler publishing tools; tools for automated end-matter
- Books2Read Universal Book Links (UBLs), Author Pages, Book Tabs, and Reading Lists
- D2D Print for POD paperbacks (Visit https://draft2digital.com/printbeta/ to be included in the beta)
- D2D Payment Splitting for co-authors and collaborations
- New payment options, including direct bank deposits
D2D authors and publishers can expect to gain access to:
- The Smashwords Store
- Smashwords Coupons
- Smashwords Presales
- Self-serve merchandising
- Author Interviews
D2D erotic romance and erotica authors will also gain access to the Smashwords erotica certification system (see next item).
Q:What are the erotic fiction policies of the new company?
A: Each retailer, subscription service, or library platform has its own content policies. Draft2Digital will adopt the existing Smashwords erotic fiction policies for these platforms.
A few years ago, Smashwords introduced a certification system that allows erotic fiction publishers to self-certify the presence (or lack thereof) of various facets of erotica that are generally recognized as “taboo.” This accurate, more granular categorization provides retailers and libraries with the confidence they need to know that the erotic literature they’re selling doesn’t violate their policies.
The Smashwords Erotic Fiction Certification System will be made available to all Draft2Digital authors.
Q: Will the erotica policies change in the Smashwords Store?
A: Smashwords has a long history of supporting the erotic fiction community. No changes are anticipated to the policies documented at https://www.smashwords.com/about/tos, nor have there been any changes in the last four years.
Q: What does the acquisition mean for existing store and library partners?
As the leading distributors of independently published ebooks, both companies have always worked in close partnership with major ebook retailers and library platforms to help them list, promote, and profit from the amazing diversity of indie ebooks.. We help our authors succeed by helping our sales partners succeed!
Q: Is the new Draft2Digital looking to expand its distribution network to new sales partners?
Absolutely! As a distributor, we’re always looking to support promising new booksellers and bookselling models. Given the size of our catalog, we can give new sales channels the critical mass they need to build businesses around our authors’ books. Draft2Digital and Smashwords have rigorous qualification procedures to ensure that new sales partners meet our high standards and requirements.
Potential sales channels can ask to be connected to the Draft2Digital Operations team at support@draft2digital.com.
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Draft2Digital to Acquire Smashwords, Creating Self-Publishing Juggernaut
Combined Company will Publish and Distribute 800,000+ Titles from 250,000 Authors and Publishers
February 8, 2022—OKLAHOMA CITY, Okla. and PACIFIC GROVE, Calif.—Draft2Digital, LLC and Smashwords, Inc., two pioneers in ebook self-publishing, today announced that Draft2Digital will acquire Smashwords. The acquisition unites the industry’s two most innovative and author-friendly publishing platforms into one, enabling the new Draft2Digital to drive even greater success for authors, publishers, and sales partners.
Draft2Digital and Smashwords are key catalysts behind the dramatic rise of self-publishing over the last fourteen years. Their publishing platforms enable 250,000 authors and publishers around the world to publish, distribute, market, and manage over 800,000 ebooks and 11,000 print on demand paperback books.
The combined company will operate under the Draft2Digital name and will be headquartered in Oklahoma City. All Smashwords and Draft2Digital employees are expected to join the combination.
Kris Austin, co-founder and CEO of Draft2Digital, will lead the combined company as CEO. Mark Coker, founder and former CEO of Smashwords, will join the Draft2Digital management team as Chief Strategy Officer and board member.
Both companies are entering the acquisition profitable and debt-free.
“I’m pleased to welcome Smashwords authors, publishers, employees and partners to the D2D family,” said Kris Austin. “Early in our discussions with Smashwords, we each immediately realized we can accomplish so much more for the indie author community by working together than working as competitors. The resources we once expended creating duplicative systems can now be redeployed to ramp up our R&D investments in next generation tools to empower authors and publishers.”
“I’m thrilled to join forces with Draft2Digital,” said Mark Coker. “Over the last decade, I’ve come to deeply admire Draft2Digital’s team, technology, and commitment to authors. Our shared business model is a key to our two companies’ success. We put authors first. By design, we only make money when our authors make money. This aligns our interests with the interests of our authors. Together we will lead the next chapter of the indie author revolution.”
The combination is expected to yield significant benefits for authors, publishers, retail and library partners, and readers.
· Draft2Digital authors will gain access to the Smashwords Store and its myriad exclusive book marketing tools, including Smashwords Coupons, self-serve merchandising, Author Interviews, and the patent pending Smashwords Presales tool for book launches. Sales at the Smashwords Store have grown consecutively each of the last five years, with December 2021 sales up 20% over December 2020. Draft2Digital’s erotica authors can look forward to expanded distribution enabled by Smashwords’ proprietary erotica certification system, which allows retailers to carry erotic romance and mainstream erotica with greater confidence.
· Smashwords authors will gain access to new tools that simplify print and digital publishing and drive greater success. Among these tools are D2D Print, the company’s Print on Demand service for paperbacks (currently in beta, which authors can join at https://draft2digital.com/printbeta/); improved metadata management tools for better book discoverability at retailers; automated end-matter for series books; payment splitting for co-authors and collaborations; and more payment options, including direct bank deposits.
· Retailers and libraries served by the companies can expect greater title selection and unmatched merchandising recommendations. The new, merged company will offer retailers, subscription services, and libraries unprecedented data-driven insights into the world’s largest dedicated catalog of independently published books. This represents a unique and first-of-its-kind offering that Draft2Digital believes will improve the publishing industry.
· Customers of the Smashwords Store can look forward to an improved store experience and an increased selection of books from the many great authors and publishers distributed by Draft2Digital.
“This acquisition is great news for indie authors,” said Joanna Penn, host of the Creative Penn podcast and bestselling author who has followed each company since its founding. “Two of the industry’s strongest advocates for indie authors are combining their unique toolsets, technologies, and energy to do more for the indie community. There are exciting years ahead!”
What’s Coming Next
The acquisition is expected to close on March 1, 2022.
To minimize workflow disruption for authors, publishers, and sales partners, the two platforms will combine their systems in gradual and incremental steps.
Authors and publishers of both companies can continue utilizing their current platform of choice with the understanding that over time the authors and publishers of both companies will gain access to a common dashboard, common distribution outlets (including distribution to the Smashwords Store for current D2D authors), and an expanded suite of new and improved tools for book publishing, distribution, and marketing.
Draft2Digital will broadcast a live Q&A session for authors and publishers on Wednesday, February 9th, at Noon Central, with Kris Austin and Mark Coker, moderated by Kevin Tumlinson, Draft2Digital’s VP of Marketing & PR. Kris and Mark will share additional insight about their plans to support the indie publishing community and welcome questions from the audience.
Visit https://D2DLive.com for links and launch time, and to attend live on either Facebook or YouTube. The live broadcast will be recorded for future inclusion in the Draft2Digital podcast, Self Publishing Insiders, and will be available as a blog post at Draft2Digital.com/blog.
Additional FAQs about the acquisition can be found at:
https://draft2digital.com/united
About Draft2Digital
Founded in 2012 and headquartered in Oklahoma City, Draft2Digital is the world’s leading publishing platform for self-published authors and independent presses. The company offers a broad suite of free and powerful automated and self-serve tools that authors and publishers can use to build and grow their publishing businesses. This includes tools to simplify ebook and print publishing, distribution, metadata management, and marketing. Following its acquisition of Smashwords, Draft2Digital will serve more than 250,000 authors and publishers that collectively publish over 800,000 books worldwide. Visit Draft2Digital at https://draft2digital.com or follow on Twitter @Draft2Digital.
About Smashwords, Inc.
Founded in 2008 by Mark Coker, Smashwords was an early pioneer in ebook self-publishing. The company’s platform made it possible for writers to professionally produce, publish, and distribute ebooks at no cost. As a distributor, Smashwords was the first to open multiple major retailers and library ebook services to self-published authors, and worked in partnership with sales partners and payment processors to establish systems, standards, and professional best practices to foster a thriving ecosystem of indie-friendly booksellers and libraries. As of December 31, 2021, Smashwords was publishing 590,000 ebooks supplied by 150,000 authors, publishers and literary agents. The company was originally headquartered in Los Gatos, Calif, and most recently based in Pacific Grove, Calif. Visit Smashwords at https://smashwords.com, or follow the store at @Smashwords.
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GLOBAL WARMING
Global Warming is a term almost everyone is familiar with. But, its meaning is still not clear to most of us. So, Global warming refers to the gradual rise in the overall temperature of the atmosphere of the Earth. There are various activities taking place which have been increasing the temperature gradually. Global warming is melting our ice glaciers rapidly. This is extremely harmful to the earth as well as humans. It is quite challenging to control global warming; however, it is not unmanageable. The first step in solving any problem is identifying the cause of the problem. Therefore, we need to first understand the causes of global warming that will help us proceed further in solving it. In this essay on Global Warming, we will see the causes and solutions of Global Warming.

Causes of Global Warming
Global warming has become a grave problem which needs undivided attention. It is not happening because of a single cause but several causes. These causes are both natural as well as manmade. The natural causes include the release of greenhouses gases which are not able to escape from earth, causing the temperature to increase.
Further, volcanic eruptions are also responsible for global warming. That is to say, these eruptions release tons of carbon dioxide which contributes to global warming. Similarly, methane is also one big issue responsible for global warming.
After that, the excessive use of automobiles and fossil fuels results in increased levels of carbon dioxide. In addition, activities like mining and cattle rearing are very harmful to the environment. One of the most common issues that are taking place rapidly is deforestation.
So, when one of the biggest sources of absorption of carbon dioxide will only disappear, there will be nothing left to regulate the gas. Thus, it will result in global warming. Steps must be taken immediately to stop global warming and make the earth better again.
Global Warming Solutions
As stated earlier, it might be challenging but it is not entirely impossible. Global warming can be stopped when combined efforts are put in. For that, individuals and governments, both have to take steps towards achieving it. We must begin with the reduction of greenhouse gas.
Furthermore, they need to monitor the consumption of gasoline. Switch to a hybrid car and reduce the release of carbon dioxide. Moreover, citizens can choose public transport or carpool together. Subsequently, recycling must also be encouraged.
For instance, when you go shopping, carry your own cloth bag. Another step you can take is to limit the use of electricity which will prevent the release of carbon dioxide. On the government’s part, they must regulate industrial waste and ban them from emitting harmful gases in the air. Deforestation must be stopped immediately and planting of trees must be encouraged.
In short, all of us must realize the fact that our earth is not well. It needs to treatment and we can help it heal. The present generation must take up the responsibility of stopping global warming in order to prevent the suffering of future generations. Therefore, every little step, no matter how small carries a lot of weight and is quite significant in stopping global warming.
Mud Therapy

Mud corresponds to prithvi (earth), one of the element among panchamahabhutas. It is considered as one of the ancient wisdom of universe in curing sickness and also for rejuvenation of health. Mud therapy in Naturopathy involves scientific use of moistened earth in a proper manner, so as to benefit the body from within.
It is a treatment in naturopathy. Clay holds the quality to get inside the system and treat all the imbalances. In naturopathy, Mud Therapy involves the scientific use of moistened earth in a proper manner to benefit the body from within. Mud possesses the quality of absorbing toxins from the body which eventually helps in the prevention of many diseases. There are many advantages of mud therapy such as:
- The application of mud over the body causes cooling and helps to retain the moisture.
- The shape and consistency can be changed easily by adding water.
- Mud therapy is easily available and is an affordable procedure.
- It has the property of absorbing all the colours from the sun and radiate them to the body.
The quality of Mud used
Mud used for therapeutic purpose should be clean and free from contamination. It should be taken at a 60cm depth from the surface of ground. Before using, the mud should be dried in sun rays, powdered and sieved to separate impurities.
Mud Pack-Local Application
It is a pack that is made by keeping soaked mud in a thin, wet muslin cloth and making it into a thin flat brick according to the size of the patient’s abdomen. The duration of the pack would be 20 to 30 minutes. It is advised to place a blanket over the mud pack and cover the body as well when it is applied in cold weather.
Benefits:
- The mud pack is applied to the abdomen to relieve all the forms of indigestion. It is also effective in stimulating and decreasing intestinal heat.
- A thick application of mudpack over the head proved to be effective in congestive headaches as it heals the pain quickly.
- The application of mud over the eyes is recommended in case of conjunctivitis, haemorrhages in eyeball, itching, errors of refraction like short sighted and long sight especially efficient in glaucoma as it helps to reduce eyeball tension.
Mud Pack for Face
Mud therapy exerts positive effects on various organs of body but most of all it does wonders to the face. It creates cooling effect on skin and also improves the complexion of the skin. To reap the benefits of mud therapy, you must apply a thick application on the face and allow it to dry for 30 minutes. From helping in controlling the effects of pitta to treating dark circles, Mud Therapy is regarded as one of the best ways of detoxification since ancient times.
Mud Bath
In the Mud Bath therapy, mud is applied to the patient in a sitting or lying position. It involves the application of minerals rich mud and natural salts over the body. It successfully treats diseases like Psoriasis, Leprosy, Urticaria, leukoderma, and other skin allergy conditions. In this therapy, thorough care must be taken to ensure that the patient is safe from catching a cold during bath. Then, thorough washing of the patient with cold water jet spray is followed after the bath. In case a patient is feeling cold, warm water can be used. Afterward, the patient must be taken to a warm bed to avoid sickness. It should be noted that the duration of a mud bath should be 45 to 60 minutes.
Benefits:
- The effects of mud are refreshing, invigorating, and vitalizing.
- Gives a cooling effect to the body.
- It dilutes and absorbs the toxic substances of body and ultimately eliminates them from body.
- It relaxes the muscles, improves blood circulation and helps to regulate the metabolism.
- Useful in conditions of inflammation/swelling and relieves pain.
- Anti-inflammatory and anti-aging effects.
Panchakarma Therapy
What is Panchakarma Therapy?
In Ayurveda there are several ways to keep the body and mind fit. That is why, Panchakarma is important. To reduce the problems of body and mind with Panchakarma is helpful. Ayurveda says that the human body is made up of 5 elements (earth, water, fire, sky and air), the universe is also made of those same elements. When there is a disturbance in the ratio of these 5 elements in the body, then dosha i.e. problems occured. Ayurveda brings these elements back to normalize and thus cures diseases. Panchakarma is a special medical method of Ayurveda. is believed. It is used for purification and rejuvenation of the body. Through this method, all the 3 physical doshas: Vata, Pitta and Kapha are brought back to normal and they are removed from the body. Different types of procedures are used to remove different chemical and toxic substances from the body that contaminate the different organs and blood.

WHO CAN AVAIL PANCHKARMA?
It has 3 categories
First category
In this category a person who want to relax and detox their body are come under this.
The body is purified during detoxification by eliminating toxins (harmful chemicals) from the body. Disease can also be healed in this manner. It is the process of purification of the body which is also beneficial for a healthy human lifestyle.
Some of common problems in which one can take panchakarma:
- Body relaxation
- Headache
- Stiffness in body
- Tiredness due to hectic routine
- For beauty purpose
- For skin brightness and smoothness
- to improve blood circulation
Therapies included:
- Abhyanga (body massage)
- Lepas
- Sirodhara
- Akshi tarpan
- Fruit Mukha Lepam (Traditional Ayurvedic Fruit Facial)
Second category
Ayurveda is based on the principle of curing a patient’s condition and maintaining one’s health. As a result, Panchakarma is believed to be the ideal therapy for the treatment of both physical and mental disorders.
In second category severe patients with lifestyle disorders can have panchkarma.
Some of common problems in which one can take panchakarma:
- Hypertension
- Diabetes
- Knee pain
- Back pain
- Thyroid
- Migraine
- Obesity
- Stomach ailments
- insomnia
Therapies include:
Herbs used according to doshas and diseases
- Abhayanga
- Patra Pinda Sweda (Leaf Bundle massage)
- Shastik Shali Pinda Sweda (Medicated Rice massage)
- Parishek (Medicated herbal water therapy)
- Utsadan (Powder massage/ obesity massage)
- Nabhi Vasti ( Umblical oil reservoir therapy)
- Whole Body Lepam (Full Body Lapping)
- Kati basti
- Nasyam
- Shirodhara
- Janu basti
- Dhoompan
Third category
This is primarily for chronic diseases. With the use of panchakarma, several major disorders that are persistent and untreatable in conventional ways can be treated.
Few common problems in which one can take panchakarma:
- Arthritis,
- Paralysis,
- Stomach related diseases,
- Sinus
- Cervical spondylitis,
- Sciatica,
- Sever Joint pain,
- Eye and intestinal diseases
- Knee replacement
- Depression
- Neurological disorders
- Varicose vein
- Osteoporosis
- Conjunctivitis
- Psoriasis others..
Therapies includes:
Herbs are used according to doshas and diseases
- Sarvangya Abhayanga (Traditional Ayurvedic massage)
- Patra Pinda Sweda (Leaf Bundle massage)
- Shastik Shali Pinda Sweda (Medicated Rice massage)
- Parishek (Medicated herbal water therapy)
- Utsadan (Powder massage/ obesity massage)
- Nabhi Vasti ( Umblical oil reservoir therapy)
- Whole Body Lepam (Full Body Lapping)
- Churna Pinda Sweda (Herbal powder massage
- Udvartana (Dry powder massage
- Anuvasna Vasti (Oil enema therapy)
- Niruha Vasti (Herbal enema therapy)
- Jaluka & Leech Therapy (Blood purifier therapy)
- Kati basti
- Nasyam
SEO-it?
Search Engine Optimisation or SEO is the process of improving the quality and quantity of website traffic for a website or web page, through the use of search engines. SEO can be quite helpful in the realm of organic marketing, that is, it helps to generate unpaid traffic for a website or webpage. Ranking higher on search engine’s result page indicates a good SEO.
In order for small scale business owners to make a substantial online presence, developing SEO is of paramount importance. Learning to optimise search engine to the most of their advantage is a big advantage when it comes to selling of products and services. However, SEO is not just limited to benefitting businesses, but it is useful to rank any and every thing that we look for in search engines result pages. Having good SEO will help your website rank higher in searches, thus increasing your website traffic.

How does SEO work?
Search engines such as Google or Bing have bots that crawl or go through different websites and web pages, and collect information. These information are then indexed, that is, categorised to give the searcher exactly what they are looking for, when they are searching. After indexing the information, it is analysed to check for accountability and accuracy related to the given search query, and are then ranked accordingly in the search result pages.
Having a good SEO equals to higher rank in search engine result pages. SEO solely depends on organic search rankings and cannot be negotiated like paid search ads.

How to build a good SEO?
There are certain factors that affect SEO. Some of the factors are:
- Keywords- It is immensely important to have relevant keywords in the website or webpage, that matches the searcher’s query.
- Link- Having organic links in other websites can immensely boast with SEO.
- User-friendly URL- Having a website or webpage that is user-friendly and compatible on both desktops and mobile phones are highly recommended for higher rankings.
- Sitemaps- It is important to have a well-structured layout of the website.
- Social Media- Having a good social media presence also helps with SEO.
- Content- Content is king. A good content can automatically produce good SEO.
- Tracking- it is important to track if the SEO efforts are working or not.
There are more such factors that help with SEO. There are SEO score trackers, that check the SEO of the website and give a score, along with the errors they found. Such as Ubersuggest by Neil Patel, and google itself and more.
SEO as a marketing strategy
As it has been mentioned above, a good SEO boasts the sites’ presence and ranking on search engine result pages, which in turn helps with marketing, without having to spend much on it. It is important to know what the consumers want and optimise their experience to exactly what they are searching for.
SEO is fundamental to digital marketing. A higher ranking can imply that the website is doing better than their competitors and thus increasing the website traffic. In short, SEO is the foundation of having holistic marketing, and can come in as pivotal element in both organic and paid marketing.
For any venture to make a place for itself, SEO is the way to go, especially in these times when online business has peaked and will continue to do so. However, not just businesses but SEO helps consumers in identifying the query and presenting them with what they searched for. Nonetheless, learning to optimise search engines can also be a skill too! If you’re looking for a digital marketing agency to boost your website’s SEO, check out Leading Solution.
Howrah Bridge: The Living Heritage of Kolkata

Introduction
Howrah Bridge is an architectural marvel and a well-known Kolkata landmark. It has served as a backdrop for numerous movies since the 1950s, including a 1958 film named after the bridge. One can walk across the bridge and admire its unique construction or glide underneath while on a boat ride along the Hooghly River. With a central span of 1,500 feet (457 meters) between its two towers, this enormous steel structure is one of the longest cantilever bridges of its type in the world. Howrah Bridge extends across the Hooghly River, connecting the city of Howrah to Kolkata.
Historic Background
The construction of the Howrah Bridge was first proposed in 1862. The Government of Bengal wanted to build a bridge over the Hooghly River. They asked the Chief Engineer of the East India Railway Company to study the feasibility of the idea and come up with a proposal. But for several reasons, his proposal never materialised.
Later in the 1800s, a pontoon bridge or floating bridge was built between Howrah and Kolkata. But it wasn’t strong enough to handle the huge traffic between the two cities or to weather the frequent storms in the area. So the Bengal government continued to look for alternatives and, several decades later, the new bridge was finally commissioned. The contract to build it was awarded to a company called The Braithwaite Burn and Jessop Construction Company.The design of the Howrah bridge was made by Rendel, Palmer and Tritton and the bridge was constructed by Cleveland Bridge & Engineering Company. The construction of bridge was started on 1936 and ended in 1942. It was opened for the public transport on 3 Feb 1943. It was renamed as Rabindra Setu in June 1965 after the first Indian Nobel laureate Rabindranath Tagore.

Key Structure of The Bridge
The Howrah Bridge is a suspension-type balanced Cantilever Bridge. It has a central span of 1500ft between the main towers. The anchor and cantilever arms are 325ft and 468ft long, respectively.The suspended span has a length of 564ft. The main towers are 280ft-high above the monoliths and 76ft apart at the top. The bridge deck measures 71ft in width and features two footpaths of 15ft on either side.The super-structure is built up with riveted sections made of a combination of high tensile and mild steel. The bridge deck descends from panel points placed in the middle of the towers, which are located in the lower chord of the main trusses through hungers.The bridge deck consists of a 71ft carriageway and a 15ft pathway projected on both sides of the trusses and supported by a fascia girder.The carriageway outside the tower is backed on the ground by an anchor arm. The deck system includes cross girders suspended between pairs of hungers by a pinned connection. Six rows of longitudinal stringer girders are arranged between cross girders and floor beams support transversally on top of the stringers.These joints support a continuous pressed steel troughing system surfaced with concrete. Two main expansion joints are placed at the interfaces in the middle of the suspended span and the cantilever arms.Eight articulation joints exist at the cantilever arms and suspended portions and separate the bridge into segments by a vertical pin connection to allow the deck’s rotational movements. The bridge deck features a longitudinal ruling gradient at each end.The main tower is based on single monoliths with 21 chambers. The minimum vertical clearance for the carriageway is 5.8m and 8.8m for the river traffic.

Specialities of The Bridge: What Made It A Heritage
Constructed without nuts and bolts, the Howrah Bridge was formed by riveting the entire steel structure. The bridge officially opened in 1943 when it was the world’s third longest cantilever bridge. Today, it is the sixth longest bridge of its type in the world. The Howrah Bridge is also thought to be the world’s busiest cantilever bridge.
In 1946, in a census carried out, it said that the bridge saw a daily traffic of 27400 vehicles and 12100 pedestrians. In fact ages ago the bridge had also carried trams that left from Howrah station terminus. However, it seemed like the bridge could not take the weight of the heavy weight and hence running trams on the bridge was discontinued. Currently, the bridge can bear the weight of 60,000 vehicles only but it still carried almost 90000 vehicles daily. The bridge also has a separate foot path for pedestrians to walk.While the bridge remains one of the key attractions in the city, the Howrah Railway Station at its Howrah end is another site of much historical significance as the country’s oldest railway station. At the Kolkata end, the bridge ends right by the stunning and colourful Mallick Ghat flower market, one of the city’s most vibrant markets.

Cultural Significance of The Bridge
Since the beginning of its journey, the bridge has been featured in numerous Bengali Hindi even International films, such as Do Bigha Zamin (1953), Bari Theke Paliye(1958), Parash Pathar(1958), Howrah Bridge(1958), Neel Akasher Neechey (1959), China Town(1962 ) and Amar Prem (1971), Teen Devian(1965), Calcutta 71 1972), Padatik (1973), Richard Attenborough’s 1982 Academy Award winning film Gandhi, Paar(1984), Ram Teri Ganga Maili (1985) , Nicolas Klotz’s The Bengali Night(1988), Rolland Joffé’s City of Joy (1992), Florian Gallenberger’s Shadows of Time (2004), Yuva(2004), Parineeta (2005) and the list goes on.
Recent Renovations of The Bridge
The articulation joints at deck level were renovated in 2008, and the bridge was illuminated in colours of gold and magenta in November 2006.Bridge operator Kolkata Port Trust (KPT) invested Rs35M in the project for laying 13km of cable, 700 lights, a new control tower and a sub-station. Around Rs27.3m was spent on the maintenance of the bridge in 2005.The pylons, the steel-lattice inner structure, the under-deck and the pathway were fixed with white and the upper structure with blue LEDs. Painted in June 2005, the bridge required more than 26,500l of aluminium paint to cover 23,500t of steel, occupying a surface area of 2.2mm².Prime Minister Shri Narendra Modi launched the interactive light and sound show of the bridge in January 2020. The new Rabindra Setu decorative lighting features 650 power-efficient LEDs and spotlight fittings for programmable multi-colour lighting, including a music-syncing show.

Conclusion
The surprising fact about this bridge is that, despite being such a heritage, it has suffered a lot of damage. And the damage is not only because of trams plying heavy load, but it is also because of human spit and bird excreta.The corrosion on the bridge is because of prolonged chemical reaction that has occurred because of continuous bird droppings. Calcutta Port Trust is currently in charge for the maintenance of the bridge. Along with the authority, the citizens should also be responsible for protecting the living heritage of our country.
Challenges of Flood Forecasting
Flood Forecasting on International & Inter-state Rivers is formulated and issued by Central Water Commission (CWC) using statistical methods for short range forecasting and mathematical modelling for fiveday’s advance flood advisory. The main challenge being faced in flood forecasting is to accurately forecast the impending flood sufficiently in advance with high level of accuracy. Mathematical modelling based flood advisory although provide sufficient lead time, its accuracy is dependent on accuracy of weather(rainfall) forecasts. The growing incidents of high intensity rainfall in shorter duration due to likely impact of climate change poses another challenge for flood forecasting.
There is a continuous effort for improvement of Flood Forecasting using all the latest technology including space technology tools, Geographical Information System (GIS), web based applications, etc. Following steps have been taken to improve the Flood forecasting system in the country.
- Expansion of Flood Forecasting Network: CWC flood forecasting network has been expanded to 331 Flood Forecast Stations(199 Level Forecast for Villages/Town on the bank of the rivers and 132Inflow Forecast Stations for Dams and Barrages) covering 23 States &2 UTs in 20 river basins for taking proper mitigation measures by respective State Governments. In the State of Andhra Pradesh, there are 13 level forecasting stations and 10 in flow forecasting stations.
- Modernization of Flood Forecast Formulation: Flood forecasting is issued up to 5 days in advance for major river basins across the country including the State of Andhra Pradesh. The same is updated every three hours and is available online (https://120.57.99.138/index.php).
- Modernization in dissemination of flood forecasts: Dissemination of flood forecasts has also been modernized through a dedicated website. Daily Flood Situation Report cum Advisory is shared with all stakeholders aswell as general public using social media platforms.
Bilateral agreements with upper riparian countries Nepal, Bhutan &China have been made for data sharing.
Common data platform, Water Information Management System(WIMS), under National Water Informatics Centre (NWIC), has been created to ensure seamless data flow from States and CWC formodelling work. In addition, arrangements for seamless data flow from agencies like INCOIS, NASA, JAXA, etc. have also been made.
Valedictory Function of 2nd National Youth Parliament Festival
The Prime Minister, Shri Narendra Modi addressed the valedictory function of the second National Youth Parliament Festival today via video conferencing. The Event took place in the Central Hall and the Prime Minister also heard the views of the three young national winners of the Festival. Lok Sabha Speaker Shri Om Birla, Union Education Minister Shri Ramesh Pokhriyal ‘Nishank’and MoS (I/C) for Youth Affairs & Sports Shri Kiren Rijiju were present on the occasion.
The Prime Minister addressing the young parliamentarians urged them and the youth of the country to take advantage of the flexibility and innovative learning format provided by the National Education Policy- 2020. An attempt is being made to create an ecosystem in the country, the absence of which often compels the youth to look towards foreign shores, which offered them better enterprise, opportunities, recognition and respect- the Prime Minister said.
Remembering Swami Vivekananda on his birth anniversary, the Prime Minister remarked that even with the passage of time, impact and influence of Swami Vivekananda remains intact in our lives. Swami ji’s views on nationalism and nation-building and his teachings regarding serving the people and serving the world continue to inspire us. Individuals who came into contact of Swami Vivekananda Ji were influenced to create institutions and they in turn created new institution-builders. This started a virtuous cycle of individual development to institution-building and vice versa.
Union Education Minister Shri Pokhriyal recalled Swami Vivekananda’s message that youth are the greatest strength of any country and the future of that country is shaped by the efforts of its youth. Emphasizing that the Youth plays an important role in the democratic system, he urged everyone to become responsible citizens and to contribute in the nation building by adopting Swami Vivekananda’s ideals and values in their lives.
Shri Pokhriyal said India, the largest democracy in the world, derives strength from our constitution, paving the way for the empowerment of the person at the bottom of the society. He said Preamble is the most important part of our constitution. The first word of the preamble is ‘WE’ ie “we the people of India”. This sentence is embedded in Indian society and keeps the society tied together to a national spirit, he added.
He appealed youth to use their tremendous energy, aspirations, dreams and will power to shape the future of the country. “I hope that under the able leadership of the Prime Minister Shri Narendra Modi, the young generation of the 21st century would form the strong foundation of Swarnim Bharat”, he said.
Kindly access below the education related excerpts from PM’s address on National Youth Parliament Festival today:
https://pib.gov.in/PressReleseDetail.aspx?PRID=1687901
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MAINTAINING INTERPERSONAL RELATIONSHIPS:
WHAT IS AN INTERPERSONAL RELATIONSHIP?
An interpersonal relationship is a social connection or affiliation between two or more people. Interpersonal relationships can include your partner, loved ones, close friends, acquaintances, co-workers, and many others who make up the social connections in your life.
Human beings are social by nature. The connections we build with others are critical to social, emotional, and physical health. Knowing how to maintain interpersonal relationships can help you build a support system that provides strength as you cope with life’s challenges.

BE OPEN
In order to form and maintain strong bonds with others, there needs to be a mutual give-and-take when it comes to sharing information with one another.People need to open up to you, but you also have to be willing to let others in and share details about your experiences, emotions, and opinions.
After all, it is through this mutual sharing that you get to know each other. This process, known as self disclosure, forges bonds and deepens intimacy between people.
Consider how you might feel if someone you care about did not share important information with you about things that are happening in their life. You might be left feeling that they don’t trust you or that they don’t consider you a close friend.
Letting others in isn’t always easy. By sharing, you are showing them that you trust and care for them—and giving them the opportunity to show the same care in return.
In order to maintain interpersonal relationships, work on learning to be open with the people in your life. Allow yourself to be vulnerable. Look for opportunities where you can let people get to know the “real” you.
MAINTAIN BOUNDARIES :
Being open doesn’t mean you should give others unlimited access to your thoughts, feelings, or time. Health boundaries are also a vital foundation of any strong relationship. It is important not only to establish these boundaries but to enforce them as well.
A boundary can be defined as what you are willing to accept in a relationship. These boundaries represent your values, expectations, and limitations.
A boundary in your interpersonal relationships might look like having limits on when you spend time together or expectations for when you will be there for one another. It can also involve how much you are willing to share about yourself emotionally, physically, and even digitally.
These boundaries are important in your relationships with other people, but they’re also important for your relationship with yourself.3
It’s important that others respect your boundaries, but it is just as important for you to respect theirs. Respecting these boundaries shows that you care about each other’s values, goals, emotions, and needs.
LISTEN:
Good communication is essential in any relationship, but it’s important to remember that communicating well involves being able to listen.
You’re not just being quiet and letting them say their piece—you’re reflecting on their words, paraphrasing what they have said to show you are listening, and asking questions you may have.
Listening shows that you care. It shows that you are involved in the other person’s life and interested in what they have to say.
Listening is a great way to learn more about the other person. It also allows you to offer support and emotional validation, which can go a long way toward making the other person value you as a friend and confidant.
TIPS FOR ACTIVE LISTENING:
- Don’t interrupt
- Avoid voicing opinions or judgments
- Maintain good eye contact
- Ask open-ended questions
- Paraphrase what the other person has said
SHOW RESPECT :
To maintain interpersonal relationships, you should also show respect for others. This doesn’t mean you have to agree with everything they say or do what they want to do. However, It does mean you should show that you value their feelings, opinions, time, and interests.
When showing respect in interpersonal relationships, you should:
- Avoid disparaging the things they enjoy
- Keep the commitments you’ve made to them
- Show up on time
- Be mindful of their feelings
- Listen to them, even when you disagree
BE EMPATHETIC:
It involves being able to put yourself in another person’s shoes and feel what they feel. It means you see things from their perspective and feel their pain as if it was your own.
Interpersonal relationships benefit from empathy in many ways. When you show that you feel what someone else is feeling, it helps the other person gain a sense of belonging. It helps others feel understood, and that understanding serves as a foundation for trust and closeness in a relationship.
Research also suggests that in addition to strengthening relationships, empathy also fosters kindness, cooperation, and helping behaviours and improves mental health.
OTHER TIPS:
- Earn and be worthy of trust
- Make an effort to show you care
- Improve your listening skills
- Share things about yourself
- Accept feedback
- Be honest
- Validate their feelings
WHY RELATIONSHIPS MATTER:
Research has found that interpersonal relationships can have a number of important benefits for physical and psychological health. Some of these include:
- Combating loneliness
- Decreasing the risk of depression and suicide
- Lowering the risk of cardiovascular disease
- Improving longevity
When you have strong interpersonal relationships, you may feel more motivated to engage in behaviors that are good for your health. Research has found that people who participate more in social relationships are also more likely to eat a healthy diet, exercise regularly, and avoid smoking.
CONCLUSION:
Being able to maintain strong interpersonal relationships plays a critical role in both your physical and emotional well-being. Think about the qualities that you value the most in your relationships— such as trust, respect, friendship, kindness, and honestly—and work on showing others those same virtues.
While it can be easy to get caught up in the busyness of everyday life, make it a habit to spend time cultivating and protecting your relationships with the people who matter the most. A little time, attention, and effort can ensure that you are giving people the support they need and that you get the same support in return.
LOVE LANGUAGE:
The love languages describe five ways that people receive and express love in a relationship. Knowing your partner’s love language and letting them know yours can help you both feel loved and appreciated.
Nearly everyone wants to show their partner that they care about them. Yet many people struggle to do it in a way that speaks to their loved one’s heart. If you find that this describes your situation, you may want to learn more about the five love languages, which were developed by author, pastor, and counsellor Gary Chapman, PhD.

TYPES OF LOVE LANGUAGES:
After going through his notes, he came up with five love languages that people may respond to:
- Word of Affirmation
- Quality Time
- Physical Touch
- Acts of services
- Receiving gifts
WORDS OF AFFIRMATION:
Words of affirmation is about expressing affection through spoken words, praise, or appreciation. When this is someone’s primary love language, they enjoy kind words and encouragement as well as uplifting quotes, love notes, and cute text messages. You can make this person’s day by complimenting them or pointing out what they do well.
QUALITY TIME:
Love and affection are expressed for someone with this love language through undivided attention. The person feels loved if you are present and focused on them. This means putting down the cell phone, turning off the tablet, making eye contact, and actively listening. Affirm what the other person is saying and refrain from offering advice.
PHYSICAL TOUCH:
A person with physical touch as their primary love language feels loved through physical affection. Aside from sex, they feel loved when their partner holds their hand, touches their arm, or gives them a massage at the end of the day, for example. This person’s idea of a perfect date might include cuddling on the couch with a glass of wine and a good movie. They simply want to be close to their partner physically.
ACTS OF SERVICE:
For acts of service, a person feels loved and appreciated when someone does nice things for them, such as:
- Helping with the dishes
- Running errands
- Vacuuming
- Putting gas in the car
They love when people do little things for them and often can be found doing these acts of service for others.
RECEIVING GIFTS:
Gift-giving is symbolic of love and affection for someone with this love language. They treasure not only the gift itself but also the time and effort the gift-giver put into it.
In other words, when you take the time to pick out a gift specifically for them, it tells them you really know them. People with this love language can often remember every little gift they have received from their loved ones because it makes such an impact on them.
HOW LOVE LANGUAGES BENEFIT RELATIONSHIPS:
We all express and receive love differently. Consequently, understanding those differences can make a serious impact on your relationship. In fact, according to Dr. Chapman, this exercise is one of the simplest ways to improve your relationships. Here are some other ways it could be beneficial.
PROMOTES SELFLESSNESS:
When you are committed to learning someone else’s love language, you are focused on their needs rather than yours.Couples should work to learn their partner’s love language rather than trying to convince their partner to learn theirs. Ideally, both people will want to express love in a way that is meaningful to the other.
The entire purpose of exploring your love languages together is to learn how to love your partner in a way that is meaningful to them.
CREATES EMPATHY:
As someone learns more about how their partner experiences love, they learn to empathise with that person. It helps them step outside of themselves for a moment and take a look at what makes another person feel significant and loved.
Consequently, when couples are committed to learning and utilising the love languages, they increase their emotional intelligence and learn how to put someone else’s needs above their own. Instead of speaking their own love language to their partner, they learn how to speak in a language that their partner understands.
MAINTAINS INTIMACY:
If couples regularly talk about what keeps their love tanks full, this creates more understanding—and ultimately intimacy—in their relationship. They not only learn more about one another, but they also connect in deeper and more meaningful ways. When this happens, their relationship begins to feel more intimate.
AIDS PERSONAL GROWTH:
When someone is focused on something or someone outside of themselves, it can lead to personal growth. Too often people are encouraged and incentivized to be self-absorbed and unaware of anyone or anything outside of themselves. But because Dr. Chapman’s five love languages require people to love others in ways that may be outside their comfort zone, they are forced to grow and change.
SHARES LOVE IN MEANINGFUL WAYS:
When couples start speaking one another’s love language, the things they do for each other not only become more intentional but also more meaningful. Part of this has to do with the fact that they are saying,”I love you” in ways that make sense to their partner. When they do that, their partners feel content and happy.
CONCLUSION:
Once you and your partner know each other’s love language, you both can benefit. Speaking your partner’s love language may take a little bit of effort and intention, especially if it is different from yours. Remember, healthy relationships aren’t born, they’re developed through attention and effort.
The good news is that you can enhance your relationship by learning your partner’s love language and putting it into practice. And, if you both are committed to loving one another in the ways that speaks to the other, you will find yourself not only deeper in love, but also in a happy and fulfilling relationship.
COMPASSION
MEANING:
Compassion involves feeling another person’s pain and wanting to take steps to help relieve their suffering. The word compassion itself derives from Latin and means “to suffer together.”
It is related to other emotions such as empathy, sympathy and altruism, although the concepts have some key differences. Empathy refers more to the general ability to take another person’s perspective and feel the emotions of others. Compassion, on the other hand, is what happens when those feelings of empathy are accompanied by the desire to help.
SIGNS OF COMPASSION:
Some signs that you have compassion for others include:
- Feeling like you have a great deal in common with other people, even if you are very different in many ways.
- Being able to understand what other people are going through and feeling their pain.
- Being mindful of other people’s emotions, thoughts, and experiences.
- Taking action when you see that someone else is suffering.
- Having a high level of emotional intelligence so that you are able to understand, manage, and act on your own emotions as well as the emotions of others.
- Feeling gratitude when other people express compassion for your own hardships.
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TYPES OF COMPASSION:
Compassion often comes in one of two forms, which vary depending on where these feelings are directed. Your experience of compassion may be either directed toward other people, or it may be directed inwardly toward yourself:
- Compassion for others: When you experience compassion for other people, you feel their pain and want to find a way to relieve their suffering. These feelings compel you to take action to do what you can to make the situation better.
- Self Compassion: This involves treating yourself with the same compassion and kindness that you would show to others. Rather than beating yourself up over mistakes you may have made in the past, you feel understanding, mindful, and accepting of yourself and your imperfections.
HOW TO PRACTICE COMPASSION:
There are a number of different steps you can take to show compassion to others.
- Speak with kindness
- Apologize when you’ve made a mistake
- Listen carefully and without judgment
- Encourage other people
- Offer to help someone with a task
- Be happy for someone else’s success
- Accept people for who they are
- Forgive people for making mistakes
- Show respect
- Express gratitude and appreciation
- Be patient
When you practice compassion, you start by empathising with another person’s situation. You look at what they are going through without judgment and imagine how you might feel in their situation.
Compassion and empathy share common elements, but compassion goes a step beyond. Rather than just imagining yourself in their shoes, compassion drives you to take action to help that person. Because you are able to feel those emotions so keenly—almost as if it is happening to you—there is a strong motivation to find a way to change the situation or ease the other person’s pain.
IMPACT OF COMPASSION:
Compassion can have a positive impact on your life, ranging from improving your relationships to boosting your overall happiness. Some of the positive effects of compassion:
- Giving feels good: One of the reasons why compassion can be so effective is that both giving and receiving can improve your psychological well-being. Being the recipient of compassion can help you get the support you need to carry you through a difficult time. But giving compassion to others can be just as rewarding. For example, researchers have found that giving money to others who need it actually produces greater happiness rewards than spending it on ourselves.
- Compassionate people live longer: Engaging in activities such as volunteering to help those you feel compassion for can improve your longevity. One study found that people who volunteer out of concern for others tend to live longer than people who do not volunteer.
- Compassion contributes to a life of purpose: One study found that the happiness that comes from living a life of purpose and meaning—one that is fueled by kindness and compassion—can play a role in better health. In the study, participants who experience what is known as eudaimonic happiness—or the kind of happiness that comes from living a meaningful life that involves helping others—experienced lower levels of depression, stronger immunity, and less inflammation.
- Compassion improves relationships: Compassion can also help you build the social support and connections that are important for mental well-being. Research suggests that compassion is a key predictor of the success and satisfaction of relationships.
HOW TO BE MORE COMPASSIONATE:
While some people tend to be more compassionate by nature, experts also suggest that there are steps you can take to cultivate a greater sense of compassion for both yourself and others:
- Bring your attention to the situation: The first component of compassion is to become more aware of what other people are experiencing. Imagine yourself in their shoes. Being able to see things from another person’s perspective can help you gain a sense of compassion for their situation. Practice putting yourself in someone else’s place and imagine how you might feel. Focus on feeling how they might be feeling.
- Let go of judgment: Accepting people as they are and avoiding judgment is important. Focus on accepting people for who they are without criticising or blaming the victim.
- Practice mindfulness:Mindfulness is a practice of focusing on the present, becoming more aware of your own thoughts, and observing these thoughts without judging them. Research suggests that mindfulness-based interventions can be effective for improving self-compassion.
- Try loving kindness meditation: This form of meditation, also known as compassion meditation, involves meditating while directing kind, compassionate thoughts toward yourself or others. Research suggests that this form of meditation can help people improve their connection to others and boost well-being.
CONCLUSION:
Compassion allows you to feel what others are feeling and motivates prosocial behaviour that can improve the well-being of others as well as improve your own physical and mental wellness. While some people experience compassion more often by nature, there are things that you can do to help improve your own ability to feel compassion for others.
Learning this ability takes some time and practice, but it’s worth it to keep working on flexing your compassion skills. Being open to feeling what others are feeling can help you create deeper, more meaningful connections. Acting on these feelings of compassion can benefit others, but as the research suggests, sometimes compassion is its own reward.

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