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Hyper Spectral imagery to track the suspicious movements in dense foliage areas. The Indian air force has commissioned the development of an aerial surveillance system for monitoring suspicious movements under dense foliage cover along the international border and some parts within the country. This hyper spectral imagery program, a first for the country, seeks to locate and identify suspicious movements and is expected to be operational in the next two years. What the program would mean is that the data gathered from aerial sources would be processed within minutes , and researchers would be able to tell security forces on the ground of “unwanted” human presence in the area,their numbers and location, among other inputs.
The IAF is spending 13 crore INR for the program in which human resources from premier research and education institutions across the country are being put together , and has roped in senior researcher and led technologist of Indian origin from the National Aeronautics and Space Administration (NASA) as the chief technologist for the program. “for the first time, we will be having multi-sensor data fusion that will help identify and adversary . we have mandate to change the way we fight the war.The IAF is willing to wait for the couple of years to reap the benefits,” said a senior in IAF’s Air Warfare Strategy Cell.some agencies in India tried to work on the technology, but have not succedded”, sources added.
The IAF, which had traced the work of Houston based senior scientist Kumar Krishen’s work for nearly three years, finally roped him in after he quit NASA in September 2018. “This is unique patent application, which will help detect or identify the presence of human below trees,dense foliage , shrubs or inside a structure ,whether it is day or night. It can detect human presence from air even if there a cloud cover.”
As we all are familiar with words coding and programming but very few people knows what is the difference between coding and programming. so let’s see coding: Coding simple means writing codes and a coder is an individual who codes from one language to another. Coding is also programming but it’s used to implement the initial steps of computer programming. … They are more of a language oriented programmers who translate logic into machine-readable codes.Their work is to just create software. Coder is just to translate logic or ideas into machine readable language.This is where programming comes into picture.
programming: programmer’s job is to solve the given problem by his own logic or idea. A programmer creates things, develops logic, and analyzes a problem. Writing code is just the beginning steps of what makes up the tasks of a programmer. While a coder codes at an intermediate level, a programmer works actively on the abstract solutions to a potential problem that may or may not pertain along the process. The idea is to rectify even the slightest problem that can possibly ruin the code and lay out the perfect plan accordingly to navigate the project through its successful implementation without any bugs and errors. The job of a programmer is to craft solutions to problems that may or may not occur. It takes years for an individual to become a professional programmer. They can work as developers, coders, analysts, and more. There are two types of programming languages, which can be categorized into the following ways:
Low level language
a) Machine language (1GL) b) Assembly language (2GL)
High level language a) Procedural-Oriented language (3GL) b) Problem-Oriented language (4GL) c) Natural language (5GL)
Low level language This language is the most understandable language used by computer to perform its operations. It can be further categorized into: a) Machine Language (1GL) Machine language consists of strings of binary numbers (i.e. 0s and 1s) and it is the only one language, the processor directly understands. Machine language has an Merits of very fast execution speed and efficient use of primary memory.
Merits: ¨ It is directly understood by the processor so has faster execution time since the programs written in this language need not to be translated. ¨ It doesn’t need larger memory.
Demerits: ¨ It is very difficult to program using 1GL since all the instructions are to be represented by 0s and 1s. ¨ Use of this language makes programming time consuming. ¨ It is difficult to find error and to debug. ¨ It can be used by experts only. b) Assembly Language Assembly language is also known as low-level language because to design a program programmer requires detailed knowledge of hardware specification. This language uses mnemonics code (symbolic operation code like ‘ADD’ for addition) in place of 0s and 1s. The program is converted into machine code by assembler. The resulting program is reffered to as an object code.
Merits: ¨ It is makes programming easier than 1GL since it uses mnemonics code for programming. Eg: ADD for addition, SUB for subtraction, DIV for division, etc. ¨ It makes programming process faster. ¨ Error can be identified much easily compared to 1GL. ¨ It is easier to debug than machine language. Demerits: ¨ Programs written in this language is not directly understandable by computer so translators should be used. ¨ It is hardware dependent language so programmers are forced to think in terms of computer’s architecture rather than to the problem being solved. ¨ Being machine dependent language, programs written in this language are very less or not protable. ¨ Programmers must know its mnemonics codes to perform any task.
High level language Instructions of this language closely resembles to human language or English like words. It uses mathematical notations to perform the task. The high level language is easier to learn. It requires less time to write and is easier to maintain the errors. The high level language is converted into machine language by one of the two different languages translator programs; interpreter or compiler.
High level language can be further categorized as: a) Procedural-Oriented language (3GL) The procedural programming language is used to execute a sequence of statements which lead to a result. Typically, this type of programming language uses multiple variables, heavy loops and other elements, which separates them from functional programming languages. Functions of procedural language may control variables, other than function’s value returns. For example, printing out information. Procedural Programming is a methodology for modeling the problem being solved, by determining the steps and the order of those steps that must be followed in order to reach a desired outcome or specific program state. These languages are designed to express the logic and the procedure of a problem to be solved. It includes languages such as Pascal, COBOL, C, FORTAN, etc.
Merits: ¨ Because of their flexibility, procedural languages are able to solve a variety of problems. ¨ Programmer does not need to think in term of computer architecture which makes them focused on the problem. ¨ Programs written in this language are portable.
Demerits: ¨ It is easier but needs higher processor and larger memory. ¨ It needs to be translated therefore its execution time is more. b) Problem-Oriented language (4GL) It allows the users to specify what the output should be, without describing all the details of how the data should be manupulated to produce the result. This is one step ahead from 3GL. These are result oriented and include database query language. Eg: Visual Basic, C#, PHP, etc. The objectives of 4GL are to: Ø Increase the speed of developing programs. Ø Minimize user’s effort to botain information from computer. Ø Reduce errors while writing programs.
Merits: ¨ Programmer need not to think about the procedure of the program. So, programming is much easier. Demerits: ¨ It is easier but needs higher processor and larger memory. ¨ It needs to be translated therefore its execution time is more. c) Natural language (5GL) Natural language are stil in developing stage where we could write statrments that would look like normal sentences.
Merits: ¨ Easy to program. ¨ Since, the program uses normal sentences, they are easy to understand. ¨ The programs designed using 5GL will have artificial intelligence (AI). ¨ The programs would be much more interactive and interesting. Demerits: ¨ It is slower than previous generation language as it should be completely translated into binary code which is a tedious task. ¨ Highly advanced and expensive electronic devices are required to run programs developed in 5GL. Therefore, it is an expensive approach Some other important types as follows: 1]Functional Programming Language Functional programming language typically uses stored data, frequently avoiding loops in favor of recursive functions.The functional programming’s primary focus is on the return values of functions, and side effects and different suggests that storing state are powerfully discouraged. For example, in an exceedingly pure useful language, if a function is termed, it’s expected that the function not modify or perform any o/p. It may, however, build algorithmic calls and alter the parameters of these calls. Functional languages are usually easier and build it easier to figure on abstract issues, however, they’ll even be “further from the machine” therein their programming model makes it difficult to know precisely, but the code is decoded into machine language (which are often problematic for system programming).
2]Object-oriented Programming Language This programming language views the world as a group of objects that have internal data and external accessing parts of that data. The aim this programming language is to think about the fault by separating it into a collection of objects that offer services which can be used to solve a specific problem. One of the main principle of object oriented programming language is encapsulation that everything an object will need must be inside of the object. This language also emphasizes reusability through inheritance and the capacity to spread current implementations without having to change a great deal of code by using polymorphism.
3]Scripting Programming Language These programming languages are often procedural and may comprise object-oriented language elements, but they fall into their own category as they are normally not full-fledged programming languages with support for development of large systems. For example, they may not have compile-time type checking. Usually, these languages require tiny syntax to get started.
4]Logic Programming Language These types of languages let programmers make declarative statements and then allow the machine to reason about the consequences of those statements. In a sense, this language doesn’t tell the computer how to do something, but employing restrictions on what it must consider doing. To call these groups ” types of language ” is really a bit confusing. It’s easy to program in an object-oriented style in C language. In truth, most of the languages include ideas and features from various domains, which only helps to increase the usefulness of these types of languages. Nevertheless, most of the programming languages do not best in all styles of programming. Even if you didn’t got the all meaning of all terms mentioned above, don’t werry…. If you will learn programming language slowly you will get all the terms.
THEIR USES: 1]Python: a] Program the back end of websites like you tube ,Instagram , pinterest, and quora,etc. b] Machine learning c ] Artificial intelligence d] API 2] c# language: a] Building windows desktop applications and games b] Web applications and mobile application too 3 ]Java: a] Big data b] Android applications c] Used to create software’s d] Server apps e] Used in embedded programming f] Used in web for creating applets.
4]JavaScript and css (cascading style sheets): a] css describes how HTML elements are to be displayed on screen ,paper ,or in other media. CSS saves a lot of work. It can control the layout of multiple web pages all at one. b]HTML provides the basic structure of sites which is enhanced and modified by other technology like CSS and JavaScript. c] Javascript is used to control the behavior of different elements. It is most commonly used as a client side scripting language. 5] PHP (personal home page): a] Used to create web pages written in HTML. b] Widely used to create dynamic web content. c] Images used on websites. 6] Swift (developed by apple.Inc): a] IOS or mac OS apps development 7] c++: a]operating system b]games c]embedded softwares d]autonomous car e]medical technology f]companies like facebook and google use c++
8]C language: a]Used in all operating system in computer and cellphone b]Used in robotics 9]Ruby: a]Used in web apps. 10]SQL (structured query language): a]To operate database b]It includes storing ,manipulating, and retrieving data stored in a relational database. c]SQL keeps data precise and secure and it also helps in maintaining the integrity of databases, irrespective of its size. d]It is used today across web frameworks and database application.
Lets start !!!!! So what exactly is data science ? Data science is a multidisciplinary blend of data inference, algorithm development, and technology in order to solve analytically complex problems.
What is The history behind this ? In 2001,William S. Cleveland wanted to bring Data Mining to another level so he did that by combining computer science and data mining basically he made statistics a lot more technical which he believed to expand the possibilities of data mining and produce a powerful force for innovation, now you can take advantage to compute power of statistics and he called this combo as data science. What does a data scientist do? Job of data scientist is to solve real complicated problems of company using data. Why there is so much demand for data scientist these days ? The short answer is that over the last decade there’s been a massive explosion in both the data generated and retained by companies, as well as you and me. Sometimes we call this “big data,” and like a pile of lumber we’d like to build something with it. Data scientists are the people who make sense out of all this data and figure out just what can be done with it.
We‘re going to have three main objectives as follows:
Difference between value trading and value investing
The difference between asset and liability
Who created value insvesting
Well to understand this concept let’s assume the trade life of Mr.wilson.
Mr. Wilson started with a home business of selling toffees, then he added upon with bigger candies then the cookies, cup cakes, cakes and so on…
He got it that each item started giving up more value clear up to a big buzzy shop that he owned with time.
Now this is a big question was Mr. Wilson was conducting value trading or value investing?
Let’s reveal! He was actually making it up with value trading. There is a pretty much difference between value trading and value investing.
Value investing is a type of tactic where stocks are selected which appears to trade for less than their intrinsic or trade values. Investors who use this strategy thing that the market overreacts to the good and bad news , resulting in stock price movements which do not corresponds to the company’s fundamentals.
Now to understand this you must be able to individualize between assets and liabilities.
In above examples the car and the bungalow lie under liabilities where as the microwave and the apartmental building lies under the assets, longing for the explanation here it is.
Asset is something that helps gaining you profit after a initial investment where as liabilities are the one who even after investments there are no return’s through it we still have to invest money to keep ourselves up with those. As here the car and the bungalow needs timely servicing, petrol/diesel investment whereas the apartment can be given on rent and create extra income, the oven can be used for baking and selling those items and generating an income. This difference between asset and liabilities if we got to get lead over this concept it proves a great deal while investing.
Who started this value investing? many of them assuming it with one of the great investors Warren Buffet get it on wrong track but even he learned it from BENJAMIN GRAHAM(professor at the Colombia business school) through his two very famous books ‘the intelligent’ investor and ‘security analysis’.
Learn how to succeed early and make the most of the first hour of your day with The 5 AM Club summary.
Learn how to succeed early and make the most of the first hour of your day with The 5 AM Club summuthor, Robin Sharma introduced The 5 am Club concept over twenty years ago. Sharma’s 5 am club is based on a revolutionary morning routine that has helped his clients maximize their productivity and activate their best health.
The three key lessons from The 5 AM Club are:
The solitude of 5 am will help your brain work at it’s best
To fully utilize 5 am, you need to sleep
Use the 20/20/20 formula to get the most out of your morning.
Lesson One: The solitude of 5 am will help your brain work at it’s best
Think of your cognitive capacity like a phone battery. You start at 100% and slowly throughout the day, your battery runs out before charging it again overnight.
Waking up at 5 am ensures that you spend time on one high-level activity without distraction. In a world of constant distraction, this is so important.
Also, at a peaceful 5 am start, the part of your brain which tackles rational thought, the pre-frontal cortex is inactive. This means that you stop over-analyzing everything and you stop worrying.
This combined with the dopamine hit of sunrise ensures that you automatically enter a state of flow, where your brain is working at it’s best.
This state of flow means that you will be more focused and more productive throughout the day, not just in the morning.
Lesson two: To fully utilize 5 am, you need to sleep
I know what you’re thinking…. yes, 5 am is fucking early.
So, in order to make sure you’re a functioning human at 5 am, you need rest.
In fact, the curse of the side-hustler and entrepreneur is that you try to hustle your way though life, and sleep becomes less of a priority.
But to work effectively, you need to understand that growth doesn’t just happen through the work phase, it also happens through the recovery phase.
Talk to any farmer, or even any bodybuilder.
Their growth doesn’t happen in the hours they’re working, the development also happens during recovery.
The same is true for any high performer. You cannot work at the same efficiency 24 hours a day. In fact, you probably become busier but less effective.
So, you need to make sure that you are fully rested so you can make the most of the hours that you are working.
To ensure you are rested, stop using devices at 8 pm. Yes, 8 pm.
The blue light that comes from screens is a key contributor to disrupting sleep. Instead, read, talk to loved ones, meditate, exercise… whatever you need to do.
From there, look to go to bed at no later than 10 pm, so you can be ready to produce at 5 am the next day.
Lesson three: Use the 20/20/20 formula to get the most out of your morning
So even if you do wake up early, what is to say you don’t waste most of it scrolling though social media and checking emails?
The best way to combat wasting your extra hour, is to use the 20/20/20 formula.
That means for your hour, you should look to move for 20 minutes, reflect for 20 minutes, and grow for 20 minutes.
Look to exercise for 20 minutes as it helps your mind think more clearly; Sweat gets rid of cortisol, which is the hormone of fear. Sweat also produces protein BDNF, which repairs brain cells and quickens the formation of neural connection. So, sweat literally makes you think better!
From there, look to reflect. This can be in form of a journal and a mediation session. Using the quiet time to be alone with your thoughts grounds you for the day.
Finally, look to grow and learn something. This could be reading a book, watching a documentary, listening to a podcast, or any other activity which helps you learn.
The proper response to life is applause.’ ~William Carlos Williams
The Gradual Method
The best method for changing the time you wake up is to do it gradually — 10-15 minutes earlier for 2-4 days, until you feel used to it, and then repeat. If you get up at 8 a.m. normally, don’t suddenly change it to 6 a.m. Try 7:45 a.m. first.
3 Steps to Actually Get Up
So you’ve set your alarm for 10-15 minutes earlier than normal, and maybe got through the first few days, then set it another 10-15 minutes earlier, and soon you’re at 30-45 minutes earlier than usual … but now you have the tendency to hit the snooze alarm and stay in bed (sometimes awake) without getting up.
Here’s how to beat that in 3 steps:
Get excited. The night before, think of one thing you’d like to do in the morning that excites you. It could be something you want to write, or a new yoga routine, or meditation, or something you’d like to read, or a work project that’s got you fired up. In the morning, when you wake up, remember that exciting thing, and that will help motivate you to get up.
Jump out of bed. Yes, jump out of bed. With enthusiasm. Jump up and spread your arms wide as if to say, “Yes! I am alive! Ready to tackle the day with open arms and the gusto of a driven maniac.” Seriously, it works.
Put your alarm across the room. If it’s right next to you, you’ll hit the snooze button. So put it on the other side of the room, so you’ll have to get up (or jump up) to turn it off. Then, get into the habit of going straight to the bathroom to pee once you’ve turned it off. Once you’re done peeing, you’re much less likely to go back to bed. At this point, remember your exciting thing. If you didn’t jump out of bed, at least stretch your arms wide and greet the day.
What to Do When You Get Up
First, things not to do with your newfound early-morning time: don’t check email, news, social media, blogs. Don’t waste this new time doing the same thing you always do.
Here are some other things that are better, in my experience:
Drink a glass of water. You’re dehydrated from not drinking any water all night. Drink a full glass of water if you can. It’ll make you feel more awake.
Meditate. Even just for 3 minutes. It’s such a great way to start your day — doing nothing, just sitting, and practicing mindful focus.
Write. Or do some other kind of creating.
Exercise. Go for a walk or a run, or do a home workout. Even just 10 minutes.
Enjoy a cup of coffee or tea. Either one of these makes the morning better.
A woman must have money and a room of her own if she is to write fiction.
Adeline Virginia Stephen, popularly known as Virginia woolf was born in 1882 in London, England. Her father was a famous literary figure and her mother was someone with artistic connections. Virginia grew up with 3 of her own siblings and 3 half siblings playing and bickering with them.
In 1891, Virginia and her siblings started Hyde Park Gate News recounting the shenanigans of the Stephen family. Virginia ran this paper until 1895, when her mother died. 2 years later her half sister, Stella Duckworth died as well. This was also the year when Virginia started keeping a diary. In 1904, her father passed away, after which the Stephen siblings moved away from their half siblings and started living on their own. They would host weekly gatherings. In 1906, her brother Thoby died of typhoid fever, which made Virginia lose her brother to a disease and then later she “lost” Vanessa when she got engaged.
Virginia was secretly writing “Reminiscences” in which she describes the loss of her mother. This was published in 1908. She had seen a lot of death in her family and was almost always grieving for one of them.
In 1912, Virginia married Leanord Woolf and continued working on her first novel.
her novel the voyage out involves the protagonist going on a trip to south America and finds out about herself. A lot of characters in her novels are based on real life people, mostly her siblings. Her novel “the voyage out” was published in 1915 .
Virginia attempted to kill herself in 1913, because she felt unloved by her sister and her husband and was consumed with self doubt, feeling that she is not a good enough writer. Later in life, she never encountered such thoughts.
In 1917, the wool’s bought a printing press and the same year jointly published Two Stories.
Woolf was a very skilled and innovative writer of the 20th century. Mrs Dalloway, one of her most famous novels published in 1925, revolves around a day in the life of Clarissa Dalloway. She goes around the city in the morning reminiscing about her youth and pondering over her choices.
In 1927 she published To the Lighthouse , about a family’s visit to Scotland.
Woolf experimented with a lot of genres in her lifetime and her writing is characterized by absolutely fine and also fluid narrative. Her writing style is quite modernist, meaning a style of writing which is characterized by “self conscious breaks with traditional ways of writing”.
Woolf published a novel Between the Acts in 1941 and received good reviews but despite that she felt that this novel was not enough considering at that time England was at the brink of invasion. This rendered her depressed and unable to write. The thoughts she had encountered during her first suicide attempt all came back to her.
in march, 1941 she walked behind a monk’s house, filled her pockets with stones and drowned herself. Her novel Between the Acts was published posthumously later that same year.
We the people of new, technologically developed world have a way around the advance, next-gen, electronic in such a fashion that it has started affecting our health to the extent of the worst. The toll that excessive screen-time can have on being’s health is of major concern in today’s highly advanced times. Be it a small town or a big city, be it a young kid or an old man, be it the middle-class or the rich, be it a third-world citizen or a first world citizen, everyone has an excessively disturbing effect on health. With the rays that are responsible of the operation of these electronics are said to be harmful as that causing a heart-attack. Along with many other health- problems the cutting- off from the real world around has to be one of the most unwanted affect. As the world moves forward in the digital world, it moves backward in the health status in the real world.
Ramifications
There are numerous effects in a variety of ways on the human being because of the too much interaction with the virtual world. These effects are not only too harmful but sometimes even life-threatening.
Repercussions on Physical health=
The prolonged hours in front of the screen can lead to a number of physical health problems. These can cause health issues like obesity, weak eyesight, neck and back problems.
With people sitting in front of the screens for hours in the same place can lead them to eat unhealthily and excessively. They become more prone to junk food as an instant food is better than the one taking time to cook. The unhealthy food habits that develop because of the increased hours of sitting, makes the person obese sometimes to the extent of no return to a healthy body.
Weakening of the eyesight is one of the most disturbing affect when more than enough hours are spent in front of the screen. The blue light from the screen can cause problems like eye fatigue and blurry vision. Fatigue can cause inability to look clearly at night.
People usually sit in one place for hours while using screen and those positions can cause neck and back problems as sitting in not so comfortable positions can lead to neck, shoulder and back pains, these pains can be higher than we think. Too much screen time snatches away the person of the sleep that comes to them naturally. As studies have found that people generally tend to stretch their screen time by spending time late at nights, causing sleep related problems, generally loss of sleep.
Mental health =
Depression has been indicated as one of the worst effects of increased screen time along with anxiety. The use of too much of phones, laptops, etc can lead to drop in mental health as they tend to damage the brain cells and thereby making the case of one’s mental health further worse.
Students have generally experienced lack of concentration while studying as the excess of screen time robs them off their focus while learning something new and for the first time. The attention span reduces and the sitting hour for actually learning or studying suffers.
With sleep deprivation and lack of focus as is the effect of some drug addiction, screen time leads to irritable behaviour along with person becoming an emotional wreck. People usually involved in screen time addiction end up staying alone for hours and there by affecting their mental stability and health.
Detoxification
The screen time usage can be restrained by detoxification. There are a number of ways of detoxifying, which is the act of staying away from the screen for a specific period of time so as to reduce the effects that it might have on physical and or mental health.
Switching off the applications is proved to be one of the best ways of staying away from the screen when not so required. Turning them off gives people to more time to spend on other things than just the screen.
Resorting to other activities whenever the person finds some free time instead of gadgets can help them restore their concentration and focus. With recreational activities such as reading, writing, painting, playing any instrument etc can be beneficial for the recharging of the brains.
Making a proper routine to follow including the correction of sleep cycle has to be one of the best ways to regain the lost mental and physical health. With a good night sleep, the less strain on the eyes could bring down the eyes fatigue and irritability levels.
Physically being active is very important if you spend hours in front of the screen. Exercising has been a proven treatment to a lot of health problems and here too definitely is going to be beneficial. With the hours of sitting at least one hour of exercise makes the person gain the lost stamina and physical abilities.
Yoga and meditation have had been famous in India now for quite a long time. These two have proved to be the best cure for most the mental health related problems. Thus even only fifteen to twenty minutes of meditation shows tremendous positive effect on mental health of a being.
With the skewing needs of consumers, every field is customizing according to their needs. Whether it is the education system, health care facilities or our cravings for cars, everything has evolved. The businesses and marketing field is not behind! They have adapted to the changing times and needs of the consumers with the tool “Digital Marketing”.
The unseen, boring pamphlets strewn across the alleys have been replaced with compelling, interactive ads all across the online platforms. The Internet played a vital role in bringing evolution. The shift from traditional marketing techniques to digital marketing has helped many established as well as emerging businesses.
Digital marketing ensures the advertisement of the product or service in a cost-effective and time-saving manner along with building the trust between the customers and marketers.
Still, wondering? How digital marketing is important for your business? What does it really do?
What should digital marketing be used for?
Know your customers: The most crucial part and the first step of digital marketing is to have a deep understanding of your customers to know their needs. “Stop selling. Start helping.” – Zig Ziglar
Hunt customers: With the advancement of internet technologies, we can find almost everything online, even voracious customers. Your potential customers are online, just one click away! It is quite likely that they are looking for a product or service just like yours, but due to your absence, they might choose someone else. Make your web presence significant with digital marketing tools and ace the marketing field.
Keep your competitors closer: You might have heard, “Keep your friends close, and enemies closer”, it’s time you stick to the phrase in order to survive the cut-throat world of marketing. Learn from their mistakes and modify your strategy. ” In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.” – Doug Hammer
Let’s have a look at some of the innumerable benefits provided by digital marketing to businessess.
Benefits of Digital Marketing
Real-time interaction with customers: The world of digital marketing allows the interaction between the customers and marketers in real-time. For any business or deal to take place, it is essential to have an interaction between the two parties in order to establish a bond of trust. No business deal or purchase can be made without the factor of trust.
Affordable: It is undeniable that Digital Marketing is a cost-effective way to reach the desired audience. Social media campaigns, email marketing content marketing, etc. are some highly effective yet cheap methods of digital marketing.
Better ROI: The use of digital marketing provides better ROI, reaching targeted customers.
Increase brand awareness: The trust-building approach of digital marketing also helps in creating brand awareness among consumers. It reflects the ideals and aspirations of the brand strategy and explicitly represents the brand.
Keeping up with the trends: Digital marketing tools help you to keep up with the changing trends and adapt to the present needs of the consumers. It analyses consumer behaviour and engagement.
For sure, Digital Marketing is the canopy of businesses, especially during today’s time. It is up to the efficiency of its usage and strategies.
India should annul extraordinary financial presence (SEP) or “advanced long-lasting foundation” rules presented in May if the Association of Monetary Collaboration and Improvement (OECD) charge bargain comes through since one-sided measures, for example, SEP and evening out demand, can’t exist in the proposed charge system.
Money clergymen of G-20 nations are booked to meet on October 13 in Washington to conclude the arrangement.
SEP rules were acquainted for this present year with target huge e-commerc ..
OECD had on Friday united 136 nations to acknowledge an arrangement to guarantee that huge multinationals pay a base assessment of 15% on their worldwide earnings from 2023 and those with benefits over an edge should pay charges in the business sectors where they lead business.
OECD, nonetheless, needs nations, for example, India to pull out some other one-sided measures focused on multinationals before it acknowledges the worldwide assessment bargain.
The phrasings of ‘other significant comparative proportions’ of the OECD proclamation would cover SEP also thinking about its expansive ramifications and likely clash with the two column instrument,” said Rahul Garg, overseeing accomplice of expense and administrative advisors Asire Counseling.
“Assuming India needs to acknowledge OECD’s expense bargain, all one-sided measures like adjustment duty, and SEP should go, as nations can’t have it the two different ways,” said Amit Singhania, an accomplice at law office Shardul Amarchand Man ..
Germany formally stepped its pass to the 2022 World Cup with a great 4-0 qualifying win against North Macedonia. In the wake of being held for the initial 45 minutes on a stormy pitch at the Phillip II Field, second half objectives from Kai Havertz, Timo Werner (2) and Bayern Munich’s Jamal Musiala moved Pass on Mannschaft to the three focuses that surefire direct capability to the World Cup one year from now.
To North Macedonia’s credit, they made like hard for Hansi Flick’s men and they absolutely represented an inconsistent danger on the counter assault that caused some brazen minutes for Germany’s back line. It took some time for the home side to get separated, yet they weren’t at all supported by the principal half injury Arijan Ademi a half hour into procedures after an impact with Havertz where he seemed to have possibly disjoined his lower leg.
Talking after the match, Leon Goretzka recgonized exactly how hard it was for Germany to ultimately separate a very much focused Macedonian side, and he additionally felt that they should have the option to make more possibilities when they got in and around the case (Tz). “It was an exceptionally upsetting rival, particularly in the principal half. They’re not an awful group, but rather you need to wear them out first. There was still opportunity to get better in the principal half. We came up short on the drive to score and the conviction to score the objective in the case,” he clarified. Eventually, Germany out shot North Macedonia day in and day out and enrolled 10 on track to North Macedonia’s one.
Toward the day’s end, the task is finished for Germany with two matches to save in UEFA World Cup qualifying. Flick will have space for some more experimentation with the last pair of qualifiers. Despite the fact that the primary goal has been finished, Goretzka realizes Germany actually has a ton of work to do to get back on the highest point of the World footballing positions in global rivalry. “We ought to prepare little rolls. We actually have a ton to do there. In case it’s with regards to us returning to the highest point of the world, we need to keep on becoming all together and weld together. There’s nobody better than Hansi to do that,” he encouraged.
A historic environmental movement took place in the Chamoli district of Uttarakhand in India. It was started by Amrita Devi and lead by environmentalist Sunderlal Bahuguna. People involved in developmental projects ordered their workers to chop off the woods situated in Chamoli. The forest resources contributed greatly to the livelihood of the villagers. Their predominant occupation included, food gathering, forestry, farming, pastoral work, etc. Hence, these locals heavily relied upon the forest. The developmental officials intended to industrialize the area for improvement in transport and communication. But, the locals disagreed upon their plans. In the month of April 1973, contractors and workers visited the site to begin with felling of the woods. But, the locals gathered in masses and hugged the tress in protest. Women in large numbers too came forward to lead a non-violent struggle. Therefore, the movement came to be known as ‘The Chipko Movement’ (English Translation – ‘Hug The Tree Movement’) This unique movement gathered a lot of praise as the workers had to retreat due to the mass protest. The villagers thus gained success in eliminating deforestation.
A very similar protest occurred in the Aarey Forest in Mumbai city of India, which is an urban green space spread across 800 acres of land. This green landscape is popularly known as the ‘Green Lungs of Mumbai’. It is one of the only areas with a natural forest cover in Mumbai. A multi-crore metro rail project was launched in the city to ferry 13.9 lac passengers daily. Bharatiya Janata Party ( an Indian political party) announced a controversial decision to construct a car shed for Mumbai Metro line-3 at Aarey Forest. For this project, 2141 trees were cut down. Shivsena (political party) opposed the move of the BMC Tree Authority to allow felling of the trees, while other parties such as NCB and BJP were in favour. Mumbaikars were highly agitated with the decision taken. Protests regarding the same, legally gained pace when environmental activist, Zoru Bathena signed a petition at the Bombay High Court against the Tree Authority for giving clearance to the proposal.
The MD OF MMRCL claimed that the plus points of the developmental project will outweigh the felling of trees. Upon receiving all such actions and statements, not just politicians and environmentalists but also the Bollywood actors came on ground to protest against the decision. The ‘SAVE AAREY’ campaign gained popularity with social media hashtags, posters, slogans and blogs. People from NGO’s, celebs, youtubers, influencers and the civil public gathered in the Aarey Milk Colony, Goregaon to lead agitations. As a part of duty, men and women in uniform had to detain, charge and arrest people for indulging in an unlawful assembly, under Section 144 which was imposed during that time period.
All of this gained favorable outcomes when, the Maharashtra Chief Minister, Mr. Uddhav Thackeray announced the declaration of 800 acres of land in the Aarey as forest premises, which will remain unharmed pertaining to any developmental work in the future as well. The cases filed against the protesters were also taken back by the court. CM Thakeray also announced that the Metro car shed for Phase III be shifted to a land in Kanjurmarg (suburbs of Mumbai), owned by the State Government. The land will be used free of cost as a property of the State. In this manner, the green patch of Aarey was treasured by a cohesive movement. Hence, we can conclude by stating that, this Save Aarey Movement 2020 was much similar to the Chipko Movement 1973.
“The Earth provides enough to satisfy every man’s need but not every man’s greed”
– Mahatma Gandhi
Sustainable use of natural resources and prevention of environmental degradation is essential. Mass consciousness in this regard is leading to environmental actions and movements. Thus, human evolution and environmental protection must go hand in hand.
In 1834, Robert Anderson of Scotland created the first electric car carriage. The following year, a small electric car was built by the team of professor Stratingh of Groningen, Holland and his assistant, Christopher Becker. More practical electric vehicles were brought onto the road by both American Thomas davenport and Scotsman Robert Davidson in 1842. Both of these inventors introduced non rechargeable electric cells in the electric car. The Parisian engineer Charles Jentaud fitted a carriage with an electric motor in 1881. William Edward Ayrton and John Perry, professors at the London’s city and guilds institute, began road trails with an electrical tricycle in 1882; Three years later a battery-driven electric cab serviced Brighton.
Electric cars during 1890s in the United States
Around 1900, internal combustion engines were only one of three competing technologies for propelling cars. Steam engines were used, while electric vehicles were clean, quiet, and did not smell. In the United States, electric cabs dominated in major cities for several years. The electric vehicle did not fail because of the limited range of batteries or their weight. Historian Michel Schiffer and others maintain, rather, that failed business strategies were more important. Thus, most moor cars in the twentieth century relied on internal combustion, except for niche applications such as urban deliveries. At the end of the century, after several efforts from small manufactures, general motors’ made available on all electric vehicle called EV1 from 1996 to 2003. In the late 1990s, Toyota and Honda introduced hybrid vehicles combining internal combustion engines and batteries.
How Tesla was created?
Entrepreneur Elon Musk is the man behind many modern innovations. It includes the digital payment service PayPal, the independent space travel company SpaceX, and the electric car company Tesla motors. Tesla motors is named after Nikola Tesla, a Serbian American inventor who contributed to the development f alternating current electricity. In 2003 two Silicon Valley engineers, Martin Eberhard and Marc Tarpenning sold their eBook business for 187 million dollars and started Tesla to build a greener car. Elon musk joined as an early investor leading the series finance and taking on several other roles as well. Tesla’s plan was simple but potentially genius. They focused on lithium-ion batteries which they expected to get cheaper and more powerful for many years. They planned to start their journey with a high margin, high performance sports car. Tesla also planned to integrate energy generation and storage in the home and develop other emerging technologies like autonomous vehicles.
Tesla Gigafactory in Tilburg, Netherlands
With this plan set, the company was ready to build a high performance low volume sports car, the roadster. Finally in 2008 Tesla motors released its first car, the completely electric roadster. In 2008, Martin and Marc left the company, and eventually Elon Musk took over as CEO. He made drastic changes, raising 40 million of debt financing and borrowed 465 million from the US government. In 2012 Tesla started focusing on two new cars, model S and model X. beginning in 2012, Tesla built stations called supercharges in the United States and Europe, designed for charging batteries quickly and at no extra cost to Tesla owners. These two models were poised for success but the high cost of lithium ion batteries made it a luxury item. To compensate this, in 2013, Tesla began building large factories called Gigafactories to produce lithium ion batteries and cars n large scale. It made Tesla cars ultimately cheaper than gas powered vehicles. Then Tesla gave autopilot system for its model S which gives semi autonomous capacities. By the end of 2017 Tesla passed ford in market value. Tesla released another crossover he model Y, in 2020. The model Y was smaller and less expensive than the model X and shared many parts with the model 3. Tesla announced several models to be released in the future, including a second version of the Roadster, a Semi trailer truck, a Pick-up truck and the Cybertruck.
Most would agree with me when I say, Steve Jobs was one of the most brilliant people, who went on to become an innovator and entrepreneur and a co-founder of Apple then worked for Pixar too.
Today, for the first time, I watched a motivating speech given by him.
What he said, and how he said is no doubt invaluable. But the points he made is what makes it so great, making it an inspiring array of words aimed for people from all walks of life.
Perhaps that is the reason, this video on YouTube had more than 1.3 crore views. And this was not even the original one, it had been edited to create a story. But the lessons he has learnt and the three stories he told made all the difference.
We all know the successful reviews of Apple company from their over priced gadgets which no doubt never fail to deliver what they promise. But the penance behind it’s creation is perhaps more interesting to know and yet many are not aware of it.
From what I understood, Jobs talked of circumstances that lead you to a place. The dots that you can connect months, years or sometimes even decades. He also talked of failure as a teacher, and the lessons it teaches.
Now all of these were a good expressions of wisdom, because most of would have heard of it or have been told about while growing up. In some cases, you must have felt them to be true as well.
But the last one, the quote that he read at the age of 17, which impacted him for the next 33 years when he gave the speech and probably till his death 5 years later.
“If you live each day as if it were your last, someday you’ll most certainly be right.”
-unknown
He questioned himself every morning, if he was going to do the things he would be doing if it were his last?
And facing yourself in the mirror when you answer. Because everything we do daily has an impact for the rest of our lives.
Living our life as a boon, living each moment as if it is the last will no doubt make us more happy if not more successful. Because then you are free of all the chains that bind your potential. The fears and thoughts that hinder your growth.
You are not only less self conscious (as you have few hours left to live) but you become an outgoing individual. You grab the chances, even the unseen opportunities that come your way.
You live the day to its fullest.
Carpe Diem becomes your mantra. Keeps you going through the ups and downs.
Just look at what Jobs managed to do all by himself. There are countless other people who have managed to become great personalities despite the troubles they had to live through.
And that my friend is how you can unlock your true potential. Wishing you all the very best all of your life’s endeavours.
One of the most prominent 19th century poet, who sharpened her skill with self reflection and seclusion and made such a huge impact in literature
Emily Elizabeth Dickinson born in 1830, in Amherst, Massachusetts, U.S. her father Edward Dickinson was a Whig lawyer and her mother was a docile housekeeper. Her parents were loving but strict with their 3 children. So Emily and her siblings Austin and Lavinia got closer. The 2 sisters never got married and stayed at home.
Emily was a well behaved, docile little girl just like anyone would expect a 19th century girl to be like. All the siblings went to the same school where Emily excelled academically and was particularly good in music and composition and she also played the piano.
Emily’s family was highly religious and she grew up with religious faith all around her household and it inspired some of her work as well. Contrary to her family’s beliefs, Emily herself was not particularly religious and was the only member from her family who did not join Amherst’s First Congregational Church.
Dickinson was introduced to the works of William Wordsworth, Ralph Waldo Emerson by one of her father’s friends Benjamin Franklin Newton, who she also talks about in one of her poems.
It was during her late teens when Dickinson started writing poetry consistently. And later her poems took the form of letters assorted with a little bit of humor which she sent to her brother and her friends, one of whom was married to Austin. She was especially close with Susan Gilbert, her brother’s wife and sent more than 300 letters to her. Susan was very supportive of Dickinson’s work and was a very dear friend.
Her poems also possessed a sense of alienation and seclusion as she faced loss of friends in her life.
As time passed Emily withdrew to herself and became isolated from the outside world. This was because of her mother’s illness and someone had to stay with her at all times. During this time she found comfort in reading and writing. In 1858, she started rewriting her previously written poems. Between 1858 and 1865 she wrote around 800 poems, which no one was aware of until after her death. These are the works that Dickinson is most famous for.
Dickinson’s work possessed a certain melancholy to it, the kind that can also be seen in Sylvia Plath’s work, which shows that Plath was inspired by Dickinson. Her poems mostly revolved around death, which for some weird reason she seemed aggressive, self reflection and immortality. Her poems have been punctuated with dashes that critics are still not sure as to why they were used by the poet.
The last few years of Emily’s life were extremely tough for the Dickinsons; one death followed another. In an 1884 poem she wrote “The Dyings have been too deep for me, and before I could raise my Heart from one, another has come.” In 1886 she died, her physician gave the cause of her death as Bright’s disease. Before her death she asked her sister Lavinia to burn all her poems. Lavinia found 1800 poems after her sister’s death. Her first volume of poems was published four years after her death and Thomas H. Johnson published Dickinson’s Complete Poems in 1955.
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