What is Empathy

Empathy is the capacity to understand or feel what another person is experiencing from within their frame of reference, that is, the capacity to place oneself in another’s position. 

Empathy is, at its simplest, awareness of the feelings and emotions of other people. It is a key element of Emotional Intelligence, the link between self and others, because it is how we as individuals understand what others are experiencing as if we were feeling it ourselves.

Empathy goes far beyond sympathy, which might be considered ‘feeling for’ someone. Empathy, instead, is ‘feeling with’ that person, through the use of imagination.


On the other hand, sympathy involves understanding from your own perspective. Empathy involves putting yourself in the other person’s shoes and understanding why they may have these particular feelings. In becoming aware of the root cause of why a person feels the way they do; we can better understand and provide healthier options.

“Unsympathetic” is a word that may be used to describe a person who lacks empathy. Someone may also use the terms “insensitive or “uncompassionate” to describe people who lack empathy.

 

Signs of a Lack of Empathy

  • Being extremely critical of other people.
  • Blaming the victim.
  • Not forgiving people for making mistakes.
  • Feeling like other people are too sensitive.
  • Not listening to other people’s perspectives or opinions.
  • An inability to cope with emotional situations.

 

What causes lack of empathy?

 

Low emotional intelligence, burnout, and stress
Being under prolonged stress may also lead someone to be less tolerant of other people’s behavior and have lower cognitive empathy. In some cases, emotional avoidance may also be a reason why someone may not develop or practice empathy.

 

Elements of Empathy

 

Understanding Others

Developing Others

Having a Service Orientation

Leveraging Diversity

Political Awareness

1.Understanding Others: This is perhaps what most people understand by ‘empathy’ “sensing others’ feelings and perspectives, and taking an active interest in their concerns”. Those who do this:

·         Tune into emotional cues. They listen well, and also pay attention to non-verbal communication, picking up subtle cues almost subconsciously. For more, see our pages on Listening Skills and Non-Verbal Communication.

·         Show sensitivity, and understand others’ perspectives.

All these are skills which can be developed, but only if you wish to do so. Some people may switch off their emotional antennae to avoid being swamped by the feelings of others.

2. Developing Others: means acting on their needs and concerns, and helping them to develop to their full potential. People with skills in this area usually:

  • Reward and praise people for their strengths and accomplishments, and provide constructive feedback designed to focus on how to improve. See our page on Giving and Receiving Feedback for more.
  • Provide mentoring and coaching to help others to develop to their full potential. See our pages on Mentoring and Coaching Skills for more.
  • Provide stretching assignments that will help their teams to develop. See our page on Delegation Skills.

3. Having a Service Orientation: Primarily aimed at work situations, having a service orientation means putting the needs of customers first and looking for ways to improve their satisfaction and loyalty.

People who have this approach will ‘go the extra mile’ for customers. They will genuinely understand customers’ needs, and go out of their way to help meet them.

In this way, they can become a ‘trusted advisor’ to customers, developing a long-term relationship between customer and organisation. This can happen in any industry, and any situation.

4. Leveraging diversity: means being able to create and develop opportunities through different kinds of people, recognising and celebrating that we all bring something different to the table.

Leveraging diversity does not mean that you treat everyone in exactly the same way, but that you tailor the way you interact with others to fit with their needs and feelings.

5. Political Awareness: Many people view ‘political’ skills as manipulative, but in its best sense, ‘political’ means sensing and responding to a group’s emotional undercurrents and power relationships.

Political awareness can help individuals to navigate organisational relationships effectively, allowing them to achieve where others may previously have failed


Empathy, Sympathy and Compassion

There is an important distinction between empathy, sympathy and compassion.

Both compassion and sympathy are about feeling for someone: seeing their distress and realising that they are suffering. Compassion has taken on an element of action that is lacking in sympathy, but the root of the words is the same.

Empathy, by contrast, is about experiencing those feelings for yourself, as if you were that person, through the power of imagination.

Three Types of Empathy

Psychologists have identified three types of empathy: cognitive empathy, emotional empathy and compassionate empathy.

  • Cognitive empathy is understanding someone’s thoughts and emotions, in a very rational, rather than emotional sense.
  • Emotional empathy is also known as emotional contagion, and is ‘catching’ someone else’s feelings, so that you literally feel them too.
  • Compassionate empathy is understanding someone’s feelings, and taking appropriate action to help.


How Do We Empathize?

Experts in the field of social neuroscience have developed two theories in an attempt to gain a better understanding of empathy. The first, Simulation Theory, “proposes that empathy is possible because when we see another person experiencing an emotion, we ‘simulate’ or represent that same emotion in ourselves so we can know first-hand what it feels like,” according to Psychology Today.

There is a biological component to this theory as well. Scientists have discovered preliminary evidence of “mirror neurons” that fire when humans observe and experience emotion. There are also “parts of the brain in the medial prefrontal cortex (responsible for higher-level kinds of thought) that show overlap of activation for both self-focused and other-focused thoughts and judgments,” the same article explains.

Some experts believe the other scientific explanation of empathy is in complete opposition to Simulation Theory. It’s Theory of Mind, the ability to “understand what another person is thinking and feeling based on rules for how one should think or feel,” Psychology Today says. This theory suggests that humans can use cognitive thought processes to explain the mental state of others. By developing theories about human behaviour, individuals can predict or explain others’ actions, according to this theory.

While there is no clear consensus, it’s likely that empathy involves multiple processes that incorporate both automatic, emotional responses and learned conceptual reasoning. Depending on context and situation, one or both empathetic responses may be triggered.

Cultivating Empathy: Empathy seems to arise over time as part of human development, and it also has roots in evolution. In fact, “Elementary forms of empathy have been observed in our primate relatives, in dogs, and even in rats,” the Greater Good Science Centre says. From a developmental perspective, humans begin exhibiting signs of empathy in social interactions during the second and third years of life.

This suggests we have a natural predisposition to developing empathy. However, social and cultural factors strongly influence where, how, and to whom it is expressed. Empathy is something we develop over time and in relationship to our social environment, finally becoming “such a complex response that it is hard to recognize its origin in simpler responses, such as body mimicry and emotional contagion,” the same source says.

Psychology and Empathy: In the field of psychology, empathy is a central concept. From a mental health perspective, those who have high levels of empathy are more likely to function well in society, reporting “larger social circles and more satisfying relationships,” according to Good Therapy, an online association of mental health professionals. Empathy is vital in building successful interpersonal relationships of all types, in the family unit, workplace, and beyond. Lack of empathy, therefore, is one indication of conditions like antisocial personality disorder and narcissistic personality disorder. In addition, for mental health professionals such as therapists, having empathy for clients is an important part of successful treatment.

Empathy plays a crucial role in human, social, and psychological interaction during all stages of life. Consequently, the study of empathy is an ongoing area of major interest for psychologists and neuroscientists in many fields, with new research appearing regularly.

 

How to Develop Empathy at Work

1.Give Your Full Attention: Listen carefully to what someone is trying to tell you. Use your ears, eyes and “gut instincts” to understand the entire message that they’re communicating.

Start with listening out for the key words and phrases that they use, particularly if they use them repeatedly. Then think about how as well as what they’re saying. What’s their tone or body language  telling you? Are they angry, ashamed or scared, for example?

Take this a stage further by listening empathically . Avoid asking direct questions, arguing with what is being said, or disputing facts at this stage. And be flexible – prepare for the conversation to change direction as the other person’s thoughts and feelings also change.

 

2.Consider Other People’s Perspective: You’re likely familiar with the saying, “Before you criticize someone, walk a mile in their shoes.” Examine your own attitude, and keep an open mind. Placing too much emphasis on your own assumptions and beliefs doesn’t leave much space for empathy!

Once you “see” why others believe what they believe, you can acknowledge it. This doesn’t mean you have to agree with it, but this is not the time for a debate. Instead, be sure to show respect and to keep listening.

When in doubt, invite the person to describe their position some more, and ask how they think they might resolve the issue. Asking the right questions  is probably the simplest and most direct way to understand the other person.

3.Take Action: There’s no one “right way” to demonstrate your compassionate empathy. It will depend on the situation, the individual, and their dominant emotion at the time. Remember, empathy is not about what you want, but what the other person wants and needs, so any action you take or suggest must benefit them.

And remember that empathy is not just for crises! Seeing the world from a variety of perspectives is a great talent – and it’s one that you can use all of the time, in any situation. And random acts of kindness brighten anyone’s day.

 

What is ANZIETY

Anxiety is body’s natural response to stress. It’s a feeling of fear or apprehension about what’s to come. For example, going to a job interview or giving a speech on the first day of school may cause some people to feel fearful and nervous.

But if the feelings of anxiety are extreme, last for at least 6 months, and are interfering with your life, then it may be anxiety disorder.

What are anxiety disorders?

It’s normal to feel anxious about moving to a new place, starting a new job, or taking a test. This type of anxiety is unpleasant, but it may motivate us to work harder and do a better job. Ordinary anxiety is a feeling that comes and goes but doesn’t interfere with our everyday life.

In the case of an anxiety disorder, the feeling of fear may be with us all the time. It’s intense and sometimes debilitating.

This type of anxiety may cause us to stop doing things we enjoy. For example, it may prevent us from entering an elevator, crossing the street, or even stepping out of home in extreme cases.

If left untreated, the anxiety will keep getting worse.

Anxiety disorders are the most common form of emotional disorder and can affect anyone. But, according to the American Psychiatric Association, women are more likely than men to receive a diagnosis of an anxiety disorder.

What are the types of anxiety disorders?

Anxiety is a vital part of several different disorders. These include:

1. panic disorder. This means you experience recurring panic attacks at unexpected times.

2. Phobia. This is an excessive fear of a specific object, situation, or activity.

3.Social anxiety disorder. This is an extreme fear of being judged by others in social situations.

4.obsessive-compulsive disorder. This means you have recurring irrational thoughts that lead you to perform specific, repeated behaviours.

5. Separation anxiety disorder. This means you have a fear of being away from home or your loved ones.

6.  anxiety disorder. This is anxiety about your health (formerly called hypochondria).

In addition, a number of mental health and medical conditions may feature anxiety as a symptom. These include:

a. post-traumatic stress disorder (PTSD). This is anxiety following a traumatic event.

b. Major depressive disorders. A strong relationship exists between depression and anxiety.

c. Chronic disease. Managing conditions such as chronic obstructive pulmonary disease (COPD) and diabetes may result in anxiety symptoms.

d. Inflammatory conditions. Anxiety can lead to chronic inflammation and diseases such as arthritis

e. substance use disorders: many people with anxiety may try to self-medicate to help manage their symptoms.

f. Chronic pain. Anxiety is often found in those with chronic pain disorders.

What are the symptoms of anxiety?

Anxiety feels different depending on the person experiencing it. Feelings can range from butterflies in your stomach to a racing heart. You might feel out of control like there’s a disconnect between your mind and body.

You may have a general feeling of fear and worry, or you may fear a specific place or event. In some cases, you may experience a panic attack.

Symptoms of anxiety can include:

1.    anxious thoughts or beliefs that are difficult to control

2.    restlessness

3.    trouble concentrating

4.    difficulty falling asleep

5.    fatigue

6.    irritability

7.    unexplained aches and pains

Your anxiety symptoms might be different from someone else’s. That’s why it’s essential to know how anxiety can present itself.

What is a panic attack?

A panic attack is a feeling of intense fear that comes on suddenly and peaks within 10 to 20 minutes. The initial trigger of the fear can be known or unknown.

The physical symptoms can mimic a heart attack. Once you’re experiencing a panic attack, the symptoms may get worse if you believe you may be having a heart attack or having a mental health emergency. Another common fear that may exacerbate a panic attack is the fear that you might be judged negatively if you’re having an attack in public.

Panic attacks can vary greatly, and symptoms may differ among individuals. In addition, the many symptoms of anxiety don’t happen to everyone, and they can change over time.

Common symptoms of a panic attack include:

chest pain

feeling of choking

fear of losing control

feeling of impending doom

sweating, chills, and hot flashes

shaking

numbness and tingling of hands, feet, or face

nausea or upset stomach

shortness of breath

fear of dying

When you experience repeated panic or anxiety attacks, you may have a panic disorder.

What causes anxiety?

1.stress

2.other medical issues such as depression or diabetes

3.first degree relatives with generalized anxiety disorder

4.environmental concerns, such as child abuse

substance use

5.situations such as surgery or occupational hazard

In addition, researchers believe that it stems from the areas of the brain responsible for controlling fear and the storing and retrieval of emotional and fear-related memories.

Who is at risk of anxiety disorders?

With each type of anxiety, there are different risk factors. But there are some general influencesincluding:

1.    Personality traits. This includes shyness and nervousness in childhood.

2.    Life history. This includes being exposed to negative or stressful life events.

3.    Genetics. Of those who have a diagnosis of anxiety, 25 percent  have a first degree relative who also has a diagnosis of anxiety.

4.    Other health conditions. Thyroid problems and other health conditions can make you prone to anxiety.

5.    Stimulants. Consuming caffeine, specific substances, and medications can worsen your symptoms.

Are there tests that diagnose anxiety?

A single test can’t diagnose anxiety. Instead, an anxiety diagnosis requires a lengthy process of physical examinations, mental health tests, and psychological questionnaires.

Some doctors or healthcare professionals may conduct a physical exam, including blood or urine tests to rule out underlying medical conditions that could contribute to the symptoms one is experiencing.

Several anxiety tests and scales are also used to help a doctor assess the level of anxiety.

What are treatments for anxiety?

Treatment for anxiety falls into three categories:

Psychotherapy. Therapy can include cognitive behavioural therapy and exposure response prevention.

Complemental health techniques. Mindfulnessyoga, and self-management strategies such as stress management are ways to treat your anxiety using alternative methods.

Medication. Doctors prescribe antianxiety and antidepressant drugs.

Meeting with a therapist or psychologist can help you learn tools to use and strategies to cope with stress when it occurs.

What natural remedies are used for anxiety?

Lifestyle changes can effectively relieve some of the stress and anxiety you may cope with every day. Most natural “remedies” consist of caring for your body and participating in healthy activities while eliminating unhealthy ones.

These include:

a. getting enough sleep

b.  meditating

c. staying active and exercising

d. eating a healthy diet

e.  avoiding alcohol

f. avoiding caffeine

g. quitting smoking cigarettes 

h.  Anxiety and depression

if you have an anxiety disorder, you may also be experiencing depression. While anxiety and depression can occur separately, it’s not unusual for mental health disorders to happen together.

Anxiety can be a symptom of clinical or major depression. Likewise, worsening symptoms of depression can become triggered by an anxiety disorder.

You can manage symptoms of both conditions with many of the same treatments: psychotherapy (counselling), medications, and lifestyle changes.

Why it’s important to address your mental health

It’s important for people to address their mental health to live lives that are fulfilling. Acknowledging and treating your mental health helps create resilience. It also teaches you to better cope. Then when a similar situation occurs, you are equipped to handle it.

Stressful situations are going to happen. How you react can determine how these situations will affect you. Many resources are available regarding anxiety, depression and stress.

SERENA WILLIAMS

 

Serena Williams 

“In my career, I have never given up. In matches, I don’t give up” .These are the words spoken by the legend Serena Williams, who had brought and achieved great victories ever in world history of tennis. Serena had won 23 grand slam single titles, 14 grand slam doubles titles, 2 grand slam mixed doubles titles, 4 Olympic gold medals( three in doubles and one in singles), 10 grand slam singles titles won after turning 30, it was an Open Era record ever. Serena Williams had won 73 WTA titles and 5 WTA finals (year end championship crowns) .She had won 367 match wins at Major plays. She was brought up in Compton who grow up to become one of the greatest athletes of all time. She is an American tennis player who revolutionized women’s tennis with her powerful style of and won 23 grand slam titles than any other man or woman during open Era. In 1999 U.S Open tournament Serena and Venus Williams won doubles event. Together as a team they have won 14 Grand slam doubles titles. In 2002, Serena Williams won the French Open, Wimbledon and U.S Open tournaments by defeating her sister Venus Williams.In 2003vshe won Australian Open and completed a career grand slam by having all 4 of slams during the tournament. Serena is also noted for her fashion and styles, she bore bold outfits that highlighted her strength and challenged traditional, conservative society.

Fading CYBER PROTECTION

 Fading Of Cyber protection

Data security breaches result in the loss and theft of personal, sensitive data haven’t reduced their impact. Today any person or business within and outside India is still in position where in slight bargain they can procure personal information for vast majority of people , categorized and labeled for use and consumption. Data is used most often by some legitimate advertising agencies, unscrupulous telemarketing firms and Cyber criminals. Brokers of such Data in fact become so brazen where they have taken listing goods foe sale on mainstream e-commerce platforms. This may be done to reach more customers who can discover and subsequently purchase the data they provide, also attempt to lend some kind if legitimacy to unethical and possibly illegal nature of their trade. It leaves the general population to the range of harm in form of elaborate phishing attacks and financial scams aided by attackers access to personal information as well as other harmful activities which rely on attacker posses information about each individual.

The threat model for general user of internet comprise Cyber criminals and unscrupulous businesses, individuals with certain political and intellectual affinities have found they worry about the capabilities of government in this area. They are concerned about their security and integrity of their electronic devices. In January 2022 there was an investigation by the New York Times gives debate and problems that had existed around the alleged use of Pegasus Spyware in India. The investigation revealed that Indian government had purchased access to Pegasus Spyware suite in 2017 as part of roughly $ 2 billion acquisition deal for weapons and miscellaneous surveillance gear from Israel. It targeted Indian nationals.

PINCODE

 

PINCODE

India Post introduced six digit Postal Index Number(PIN) code on August 15, 1972. It was needed to give unique identity to all physical addresses of the country in terms of delivery jurisdictions of post offices. The code help to solve the challenge of inaccurate addressing and ensure accurate and fast delivery by post offices. The postal code is known differently in different countries postcode, zip code etc is alpha numeric or numeric number that is included in postal address for easy identification of the sorting district and the addresse’s delivery post office. The Universal Postal Union says 160 countries of the world have introduced postal codes. The codes were introduced in Germany in 1944. The code was originally designed to help postal operations but today it is used by couriers, e- commerce players and various other service providers as means of locational identification of a person.

The proportion of PIN coded mails in India improved after the introduction of computerized billing by utility service providers and launching of KYC norms by banks, where giving complete accurate address was made compulsory. The PIN code helps in taking piece of mail to addresses post office. The delivery jurisdiction of the post office is divided into beats and there is a postman assigned to each beat. Beat sorting at post office is done manually in India. The system of postal code that was introduced 50 years ago may not be operationally relevant in the new role of post office.

Introduction to SEO

Introduction to SEO

Search Engine Optimization, more commonly referred to as SEO, is one of the most crucial aspects of marketing. As such, if you’re working to market your blog or your business, you need to know what SEO means and what the rules and ways of SEO success are. While a successful SEO strategy isn’t an exact science, and its practice has been challenged on many fronts throughout the years, knowing the basics is still important to an effective marketing campaign.


What is SEO?

SEO refers to the process of making a website more visible on a search engine’s results page. To clarify, a great SEO strategy will put a company’s website at the top of the list on a Google search page, therefore increasing the likelihood that people will visit the site. Search engines strive to provide the most relevant results for a person conducting a search, so that when a person runs an internet search for “cupcakes,” the first thing to appear isn’t a cookie shop, but a bakery that specializes in cupcakes as well as a definition of the dessert. In other words, SEO helps to make a search relevant to the user and can be critical in driving traffic to your site.


Search engines work by searching the Internet to find text that meets certain criteria. This text is known as keywords and refers to the most important theme(s) of the website, company, or product. Scouring the online world to find keywords are why, as in the example above, a search for “cupcakes” yields a result of multiple pages about cupcakes, not cookies. Other important things that a search engine uses to rank a website include titles, headings, and links that make up the content of a website’s pages. Search engines also employ search engine indexing to find, digest, and store the content of a website. A search engine index refers to the set of data that’s used to base a final search result on.

The Importance of Keyword Research

Another important part of an SEO introduction is understanding the significance of keywords. We explained above that keywords are the specific words or set of words that best describe the theme or overall concept of an idea, website, business, or product. Keywords are the words that people use when conducting a search, and should be words that are included in the content of your webpage. Choosing the right keywords can help to drive traffic to your site, attract potential customers, and greatly improve your SEO ranking.

When deciding what keywords you should include in your text, you should consider things such as the relevancy of the keyword(s) to your website and company, as well as the competitors that are using the same keyword(s) (you can check this by running a quick Google search of chosen keywords yourself, and seeing what sites appear at the top of the list). To discover the value of your keywords, you can buy a sample campaign from Google AdWords, which will allow you to test the traffic generated by your chosen keywords. If all three things are in check—the keywords are relevant to your website, competitors are experiencing success with similar keywords, and a sample campaign yields high traffic—you should feel confident in moving forward with the keywords.

SEO Tools and Services

Although an SEO introduction is a fantastic place to start, as your marketing initiatives develop, you might want to think about acquiring additional SEO products and services. These resources are frequently made available by the search engines themselves, including Google’s Google Analytics, Google Webmaster Tools, Google AdWords Keywords Tool, Google Alerts, Google Trends, DoubleClick Ad Planner, Google Page Speed, Google Site Map, and others.


In addition to the tools offered by Google, you may also investigate additional internet tools or even employ a business that specializes in SEO marketing to build and optimize your website.

Get Rewarded for SLEEP

 Get Rewarded for Sleep

Triparna Chakraborty from Kolkata was crowned “India’s first Sleep Champion”. Fifteen candidates were selected as sleep interns having slept nine hours for 100 days. The interns will be selected through various processes, they will be provided with mattresses and sophisticated sleep tracker. The interns will be counseled on ways to improve their sleep health through various empowering sessions with fitness professionals, nutritionist and wellness experts and Sleep specialists. The internship is provided by Wakefit.co it provides homesolutions that include furniture and mattresses. It is offering a novel internships to students.

For more information- https: //www. Wakefit.co/sleepintern.

ONAM

 ONAM

Onam is the harvest festival of Kerala it is time everything looks fresh. During this period flowers blossom , crops ripe and vegetables and fruits attain full growth. In this day Malayali nurtures an emotional bond that evoke rich memories of glorious past. For people away from Kerala, onam sets stage for nostalgic homecoming. It is an occasion of family reunions. In Kerala, onam embodies the spirit of its people. It is celebrated across different communities. All famous publications bring out special programs for the festival. The numerous television channels compete with one another to render better fare for their viewers. The railway run special trains, hotels have special tariffs, film industries churn out new releases to satisfy filmy appetite in Kerala. Most of home finance companies offer onam special rates during festive season. Home appliances and different consumer durables Markey come up with attractive discount rates and are sold off like hot pancakes. People will go on for shopping and most salaried employees will receive festive bonus and incentives during Onam. Street vendors are making brisk business in onam carnival. It is a revival for the market altogether. Malayali associations across the world actively celebrate onam with the same Kerala style. The handloom industries provide the rebate offered by the government. Weavers across Kerala organize variety of expo in different parts of the state to reach out the common people. Major jewelry showrooms offer alluring offers like bumper prizes like trips,cars etc through lucky draw. They offer discount on making charges of jewelleries. Tempting offers galore all around. Onam is festival of prosperity. 

The myth behind Onam festival is that it is believed that during Onam, Mahabali, the erstwhile king of Kerala comes on for an annual revisit to his kingdom. According to mythology prosperity prevailed during reign of Mahabali and gods become envious of it, Lord Vishnu in order to put an end to Mahabali ‘s regime appeared in disguise as little Vamana. He requested land equal in size of his three footsteps. On being agreed Lord Vishnu took his full form physically and ethereally. The first step covered the entire celestial world. With second step covered the world of demons. Mahabali realized that third step would take earth which will affect his people. Mahabali pleaded to take the third step over him to spare his people. As mark of respect to his sacrifice of bebevolent monarch made for his people. Mahabali was allowed to visit his kingdom once every year. Onam is the time of year when malayalam calender begins. It is followed by monsoon in Kerala. Onam falls on mid- chingam the maiden month of malayalam calendar. With Atham the real countdown to Thiruvonam begins. Floral carpet is laid in front of household begins from Atham and continues 10 days till Thiruvonam. Rituals such as laying of pookkalam in courtyards of homes and gifting new clothes called Onakkodi are customs during Onam. Cultural events like Oonjalaattam, Onathallu, Pullikali, Thalapandu etc are organized in Kerala. Sadya in tender plantain leaves is part of festivity. 

Zambia and Zimbabwe

 

Zambia and Zimbabwe

Zambia is known as Republic of Zambia. The capital is Lusaka. Other large cities are Kitwe, Chingola. The main languages spoken are Bantu and English. Currency of Zambia is Kwacha. It got independence on 24th October 1964. The Government type is Republic. Zambia is in South Central Africa. It got its name from River Zambezi. It is originally known as Northern Rhodesia and it is separated from Zimbabve by Zambezi river. One of the biggest man made dam Kariba Dam is situated on Zambezi river. Maize, tobacco, millet,cassava, ground nut, cotton, sugar are produced. The country is rich with minerals such as copper, zinc, cobalt, lead, uranium, manganese. 

Zimbabwe is known as Republic of Zimbabwe. The capital is Harare. Large cities include Gweru and Bulawayo. The main languages spoken are English, Ndebela and Shona. Currency is Zimbabwean dollar. The type of government is parliamentary democracy. It achieved independence on 18th April 1980. The country is rich in minerals like copper, nickel, gold, chrome and coal. More than 40 different types of metals and minerals are produced. Maize, ground nut, cotton and tobacco are mainly produced here. It is one of the largest producer of tobacco. 

Nykaa Success Story

About Nykaa

Nykaa is a brand based in India that specializes in multi-beauty and personal care products. It had originally been set up as a sole e-commerce medium until it later began building up various retail outlets in many other urban cities across India.

Nykaa Founders

A graduate with MBA from IIM Ahmedabad, Falguni Nayar begins to work at Kotak Mahindra in investment banking after her graduation. She became the Managing director at Kotak in 2005. She worked for Kotak Mahindra for about 18 years, during which she decided to move beyond the banking sector and experience in other sectors. She recognized the unexplored potentiality of the online beauty sector. 


Nykaa was started in 2012 by Falguni Nayar and is headquartered in Mumbai. She entered the market to remove the irregularities in the beauty industry. Despite high demand, the industry was not up to the mark. Her expertise in Investment banking has made her value the sustainability of the business.


Despite being a capital-intensive industry, she decided to raise and accommodate funds accordingly. The company has pioneered in providing a one place shopping experience for all domestic brands, international brands, luxury & prestige brands, premium brands, niche, and cult brands.

Business Model of Nykaa


Its business model revolves mainly around inventory management as the company purchases the products directly from brands or distributors and then provides them to the customers on its platform. 


Thinking about how it is different from marketplace models like that of Amazon or Flipkart?

Well in the latter, products are listed by third-party sellers for the customers to make a purchase, which is not the case of Nykaa. This helps Nykaa to secure its customers from any fraudulent sellers and maintain the authenticity of the platform. 

Apart from this, exclusive collaborations with big brands in beauty and fashion, the creation of private labels across categories, and having a physical presence have all helped it stand out in a competitive e-commerce industry where buyers are generally vendor-sceptic and looking for the best deal.


Furthermore, the company’s offline stores are present in 3 formats – On Trend, Luxe, and Kiosks. On Trend & Luxe deals with trending and fashionable brand products. While Kiosk is specifically for featuring premium and luxury brands including Dior, MAC, Huda Beauty, Estee Lauder, and many more prestigious brands.


Apart from Amazon and Flipkart, purple.com is a direct competitor of Nykaa. Purple is one of the companies present in the online retailer business in the same segment. 

Further, in order to interact with beauty enthusiasts, the company formed an online platform – Nykaa Network. This helps them connect better with the customers and provide them with a unique experience.  

Nykaa’s Marketing Strategy

The main element is to promote brands and products via multiple channels, websites, and blog pages. It pitches the products digitally to reach customers in all regions of the country. To directly reach the right audience, the company also collaborated with Femina to conduct Femina Miss India over the last few years.


Another key to its success is its ability to create relevant, engaging, and relatable content for its audience. The focus is to connect with beauty enthusiasts through their YouTube and Instagram handles. The company’s ability to establish itself as a legitimate voice in beauty and, increasingly, fashion talks through social media platforms.

How is Nykaa operating now?

This India-based startup originally began as the sole e-commerce platform. Since then, the company is continuously expanding its operations.

 

It started with the online operations but then diversified into offline stores as well. Currently, the company has 76 brick-and-mortar stores. Earlier, it was only operating in the women’s segment. But in 2019, it entered into the men’s segment by launching Nykaa Men. As of now, the company has 300+ brands in its catalogue under the women, men, and kidswear sections.

Conclusion

The company is planning to expand further in the offline mode through its brick-and-mortar stores. It is planning to open 180+ stores by 2024. This will help the company to boost its sales and revenue. Apart from this, the company is launching an IPO soon, which could take its valuation to 4 billion dollars. It will be the first company in the online beauty marketplace to launch an IPO. Besides, the company is also planning to achieve profitability before going public. 

We could say that Nykaa has become the amazon of the beauty industry. This platform has been instrumental in dispelling the misconception that e-commerce and beauty retail does not work well in India. Due to a continuous rise in sales and the profitability of the company, its plan to launch the IPO has been preponed.


One can say Nykaa has become into the Amazon of the cosmetics sector. Because of this platform, the myth that e-commerce and beauty retail don’t function well in India has been decisively disproven. The company’s plan to start the IPO has been postponed due to an ongoing increase in sales and profitability.

Appeals to the people, especially youth, to unite & fight against drug addiction

 Raksha Mantri Shri Rajnath Singh has appealed to the Nation, especially the youth, to unite and fight against drug addiction, terming the menace as one of the stumbling blocks for India to achieve its full potential. He was interacting with National Cadet Corps (NCC) cadets and youth at a function ‘An Interaction with NCC cadets and Pledge Against Drug Abuse’, organised by Ministry of Social Justice & Empowerment in New Delhi on September 12, 2022. Cadets from all 17 State Directorates and youth from different parts of the country joined the event through video conferencing. The Raksha Mantri urged them to fight and eliminate drug addiction on the same scale as the country’s revolutionaries fought for the freedom struggle and ensured independence.

“India is moving forward in the direction of becoming one of the superpowers of the world. But, there are some limitations which are preventing us from achieving our true potential. Drug addiction is one such limitation. Despite having all qualities, our country has not yet been able to stand in the line of developed countries, as there are many people, especially the youth, who are in the grip of drugs. Youth are the future of the country. They are the cornerstones of the nation. If their present is intoxicated, their future can be easily guessed. We need to wedge a fight against drugs like we did for our Independence,” Shri Rajnath Singh said.

Elaborating more on the ill-effects of the drugs, the Raksha Mantri stated that it not only adversely affects the maintenance of law and order in society, but also gives rise to terrorist activities at national and international levels. He added that many international organisations accept that the money earned from illegal drug trade is used to aid terrorist organisations, which threaten the defence and security of many countries. There is an urgent need to work together and get rid of the menace from all sections of society, he said.

Shri Rajnath Singh urged the NCC cadets to form a group of 3-4 cadets and try to reach out to the youth addicted to drugs, informing them about the ill-effects of drug use. He exhorted them to first gain knowledge about the harmful effects of drug use as well as the how to easily approach de-addiction centres set up by the Government at various places. Through this, the cadets will be able to help those who wish to free themselves from the clutches of drugs. ‘Our NCC cadets are in a way another avatar of our armed forces. If our forces are protecting the country from external enemies, then our NCC cadets can protect the country from internal enemies like drugs’, he said.

The Raksha Mantri exuded confidence that the Nation will be free from the menace of drugs in ‘Amrit Kaal’ through the concerted efforts from all sections of society.

The interaction event was jointly presided over by Minister for Social Justice & Empowerment Dr Virendra Kumar. The Department of Social Justice & Empowerment is the Nodal Department in the Government of India for Drug Demand Reduction. To create awareness among youth, children and community, Nasha Mukt Bharat Abhiyaan (NMBA) was launched by the government on August 15, 2020 in 272 identified districts. So far, more than eight crore people, including three crore youths, two crore women and 1.59 lakh educational institutions have become a part of NMBA.

With active involvement of NCC Cadets, the Department of Social Justice & Empowerment is expected to take this Abhiyaan to newer heights and achieve its objective of Nasha Mukt Bharat.

All India Institute of Ayurveda launches 6-Weeks programme on Ayurveda Day 2022

 All India Institute of Ayurveda (AIIA), under the Ministry of Ayush, today launched the Ayurveda Day 2022 programme. AIIA has been chosen as the nodal agency for driving the Ministry of Ayush’s mandate for Ayurveda Day this year. The theme for the celebration is ‘Har Din Har Ghar Ayurveda’.

Ayurveda Day curtain raiser for the six-week long programme (12th September-23rd October) saw the virtual presence of Minister of Ayush Shri Sarabananda Sonawal,  MoS for Ayush Dr Munjapara Mahendrabhai Kalubhai, Secretary Vaidhya Rajesh Kotecha, Special Secretary Shri  P.K Pathak and  NCSIM chairman Vaidya Jayant Deopujari.

The Ministry of AYUSH celebrates Ayurveda Day every year on Dhanvantari Jayanti and this year it will be celebrated on 23 October. This year the Ministry is celebrating it in   collaboration with all the Ministries and departments of Government of India so that every person of the nation is  made aware of traditional system of medicine.

Speaking at the occasion, Shri Sonawal said, “The six-week programme is a noble endevour to take forward the vision of Prime Minister Narendra Modi ji. The success of this programme will be possible only if we are able to reach every citizen of India, and therefore, over the coming weeks, we will focus all our energies to interact with and sensitise the people so that the message of Ayurveda can percolate down to all levels. ‘Har Din Har Ghar Ayurveda’ stresses on creating awareness of ‘Ayurveda for Holistic Health’ in every household. This will help our nation become healthy and strong.”

Sharing his views, Dr. Mahendrabhai said, “By joining hands with other countries, we aim to take Ayurveda to every house and make true the vision of “From Healthy India to a Healthy World”.

Director AIIA Prof. Tanuja Nesari shared the details of the programme and highlighted the key events that will take place over the next few weeks. The programme will see participation from various ministries of the Government of India with the aim of 3Js – Jan Sandesh, Jan Bhagidari, and Jan Aandolan.       


More than tenfold increase in share in ‘domestic transportation of small passenger vehicles(cars)’

 Railways, being a cleaner mode of transportation, not only helps automobile industry to quickly transport bulk volumes over long distances, but also gives opportunity to reduce their carbon footprint. Automobile traffic over Indian Railways has witnessed a tremendous growth during the recent past. This growth in automobile traffic has been the result of various initiatives viz. availability of specialized privately owned wagons. On the basis of the issues raised by the stakeholders in the automobile industry, including Society for Indian Automobiles Manufactures (SIAM), the Automobile Freight Train Operator (AFTO) policy has been liberalized from time to time. It allows automobile manufacturers to own their wagons specialized for their needs.

To accommodate SUV cars, new design of auto-carrier wagons is under finalization in RDSO in addition to existing BCACBM wagons.

To facilitate loading /unloading of automobiles, design-modification to the existing NMG wagons is also under execution (NMGH and NMGHS) based on the suggestions received from investors/logistics providers.

Also, for increasing short lead traffic, freight rate has been revised for NMG/BCCNR and BCACM wagons upto -1200 km. More terminals are being opened up for automobile traffic as per demands of the industry.

Presently, Indian Railway has a fleet of 90 NMG rakes. In addition, 43 BCACBM rakes have been inducted by approved Train Operators under AFTO scheme.

 

 

Number of rakes loaded

2019-20

1,599

2020-21

2,681

2021-22

3,344

2022-23 (till Aug)

2,206

 

Comparison with last year:

 

Number of rakes loaded

2021-22

2022-23

April

270

369

May

123

392

June

284

443

July

317

494

August

320

508

 

Therefore, volume of transportation of small passenger vehicles(cars) by railways has increased by 68% YoY during the first five months of the current FY.

Modal share in ‘domestic’ transportation of ‘passenger vehicles (cars)’*:

2013-14: 1.50%

2014-15: 2.08%

2015-16: 3.62%

2016-17: 4.13%

2017-18: 4.50%

2018-19: 7.06%

2019-20: 11.17%

2020-21: 14.71%

2021-22: 16.00%

* These are estimates based on transportation of cars only. Domestic traffic of 2-wheelers and commercial vehicles have not been taken into account.

***